SEO by the Sea

How Google May Rank Web Sites Based on Quality Ratings

Bill Slawski — Thu, 16 May 2013 03:34:56 +0000

Google was granted a patent this week that describes how web sites might be given quality ratings, based upon a model that looks at human ratings for a sample set of sites, and web site signals from those sites.

The patent tells us that the advantage of such an approach would be to:

Provide [...]

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Avoiding Misinformation While Learning from Search Related Patents

Bill Slawski — Sun, 12 May 2013 20:24:06 +0000

On May 1st, Google’s Head of Webspam Matt Cutts published a video in his series of Google Webmaster Help videos, answering the question, “What’s the latest SEO misconception that you would like to put to rest?”

For some reason, Matt decided to focus upon patents, with a video about people possibly placing too much faith [...]

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How Google Decides What to Know in Knowledge Graph Results

Bill Slawski — Thu, 09 May 2013 10:15:43 +0000

A transformation was triggered at Google with their announcement of the Knowledge Graph in the Official Google Blog post, Introducing the Knowledge Graph: things, not strings. That transformation was one less concerned with matching keywords, and more concerned with matching concepts, understanding entities, and bringing knowledge about entities to searchers in knowledge panels next to [...]

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With Wavii, Did Google Acquire the Future of Web Search?

Bill Slawski — Tue, 07 May 2013 05:06:26 +0000

Google acquired the company Wavii for a little more than $ 30 Million in April. There was some speculation that Wavii was an effort to match Yahoo’s purchase of Summly, which summarizes news from the Web.

A Wavii app did do just that – acquired and summarized news from the Web. When Wavii [...]

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Google Acquires More Wearable Computing Glasses Patents

Bill Slawski — Sun, 05 May 2013 01:05:25 +0000

One of the more interesting discussions about Google Glass I’ve seen recently was in a forum where one of the participants was describing his own homemade version of Google Glass, which he named “Flass” (if someone at Google happens to be reading this, you should send him a pair of Google Glass, just because.) What [...]

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Bill’s Most Excellent Top 10 SEO Rules

Bill Slawski — Wed, 01 May 2013 21:47:52 +0000

Somehow, in a Bill and Ted’s Excellent Adventure crossed with Michael Pollan’s Food Rules moment, I found myself typing out the following. No patents or whitepapers were involved in the creation of this post.

One URL per Page

In an ideal world, your site architecture should be set up so that search engine crawlers are [...]

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Google Granted Patent on Mobile Machine Learning

Bill Slawski — Tue, 30 Apr 2013 10:57:06 +0000

That phone in your pocket is filled with applications, with sensors to measure movement and the world around us, with communications tools that put us in touch with work, home, family, friends, service providers and strangers.

That phone in your pocket is poised to teach itself how to work better, based upon how you use [...]

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Ray Kurzweil Brings Poetry to Google

Bill Slawski — Thu, 18 Apr 2013 01:29:55 +0000

Earlier this week, I was fortunate enough to be invited to participate in a panel presentation on the future of SEO, in Raleigh, North Carolina. The event was the first Digital Marketing for Business Conference (and it was filled with some great sessions). The presentation wasn’t a PowerPoint and pitter-patter type talk.

Instead, I [...]

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