SEO by the Sea

Google Glasses Design Patents and Other Wearables

Bill Slawski — Tue, 15 May 2012 13:45:27 +0000

Google was granted three different design patents for augmented reality glasses today, showing slightly different looks from one to the other. The first one includes lenses, while the second and third show variations of the glasses without lenses. A fourth granted patent describes how augmented reality glasses could be used with IR reflective painted [...]

Microsoft Weighs in on Ranking Authors in Social Networks

Bill Slawski — Fri, 11 May 2012 12:31:38 +0000

Author Ranking in social media is more than just a popularity contest, and can include things like how frequently an author surfaces content that subsequently becomes popular, topical authority on different subjects, and popularity and influence signals.

Author Authority to Distinguish Signal From Noise?

Social media contains a lot of signal, and a lot [...]

How Google Might Disassociate Webspam from Content

Bill Slawski — Tue, 08 May 2012 10:30:57 +0000

Manipulative repetitive anchor text, blog comments filled with spam, Google bombs, and obscene content could be the targets of a system described in a patent granted to Google today that provides arbiters (human and possibly automated), with ways to disassociate some content found on the Web, such as web pages, with other content, such [...]

Social Circles, Content Sharing, and Social Visibility Pending Patents for Google Plus

Bill Slawski — Thu, 03 May 2012 14:51:39 +0000

Google published 8 patent applications at the USPTO today that describe key elements of Google Plus and a number of alternatives that may or may not become part of Google’s social network. These include 2 applications on how social connections can be sorted into different social circles, 4 filings about how content can be [...]

SEO Implications of New Matching Approach for Google Ads?

Bill Slawski — Wed, 02 May 2012 15:31:10 +0000

There are some changes coming to paid search at Google that sound exciting on the surface, but may leave many guessing how exactly those changes might manifest themselves. Over at the Inside Google Adwords blog, we were greeted with a blog post titled New matching behavior for phrase and exact match keywords on April [...]

PostRank and the Importance of Social Engagement Metrics to SEO

Bill Slawski — Sun, 29 Apr 2012 20:56:20 +0000

There are many sites that curate content and links on the Web, including many blogs and a number of social sites that do it through submissions by their members, who can also vote upon those submissions. The inventors of PostRank came up with an algorithmic approach to rank articles and blog posts and other [...]

Panda and Penguin go sledding

Bill Slawski — Fri, 27 Apr 2012 21:50:08 +0000

I was looking at the peaks and valleys of traffic in Google Analytics, and thinking of the Google Panda and Penguin updates, and couldn’t stop myself:

Wondering how long it will be before Google runs out of black and white animals to name updates after?

Google Acquires Indoor/Outdoor Wireless Location Patents

Bill Slawski — Fri, 27 Apr 2012 00:03:36 +0000

It’s no surprise that Google wants to not only map and provide location-based services in the world outdoors, but also for the insides of shopping malls, airports, museums, transit stations, and other large indoor spaces. A couple of recent tech posts brought to light an effort by Google to use a new chip from [...]