SEO Central

SEO Tools Worth Buying

mike — Sat, 15 May 2010 05:22:46 +0000

Whilst there are many SE0 tools out there, most Webmasters acknowledge that to get the really powerful tools you need you are going to have to pay for them. But which ones are best for your needs? This is the question that is answered in this blog post which recommends the five best advanced SEO tools that are worth the money. The tools recommended include rank tracking, competitor research, link management and link marketing, link analysis and keyword research and content authoring. There are details on how each of these tools works and tips on how to use them most effectively. Many of the comments which follow the post will also give you an insight what other users think.

SEO Central shares the latest updates in the SEO community.

Getting Google to Index Your Site Map

mike — Sat, 15 May 2010 05:16:27 +0000

Having 10,000 URLs on your site map does not guarantee that Google will index them all. In a short video that explains Google’s thinking the advice is that if you want to have more pages indexed you need to become more of an authority. Ultimately what this means is that your site needs to have more links to it. Google also measures the amount of traffic coming to your site and likes to see gradual increases over time, but the real way to increase your web ranking is to have links coming in from a variety of sources which generates an aura of authority.

SEO Central shares the latest updates in the SEO community.

How to Make Your Facebook Page Even Better

mike — Sat, 15 May 2010 04:29:43 +0000

Most Internet marketers are aware of the impact that a Facebook page can have on sales conversions, but many still have a lot to learn when it comes to grabbing their fan’s attention. This article outlines 10 things you can do to turn your Facebook page into a dynamic and engaging destination. From general advice like how to be unique and not using generic landing pages, the article goes on to highlight eight other specific strategies that are easy to implement and which will make your Facebook page even more effective.

SEO Central shares the latest updates in the SEO community.

What’s Happening with the Latest LinkedIn Upgrade?

mike — Sat, 15 May 2010 04:26:11 +0000

LinkedIn is going more social by upgrading its platform allowing a following feature that integrates with Twitter. But that’s not all. They are now adding sharing features by adding its ‘People You May Know’ feature to allow you to filter the list of people according to categories like companies and schools for example. Whilst this makes LinkedIn a little more social this article points out that there are still a long way to go. With over 65 million members, LinkedIn has been growing for the last 12 months at quite a rapid pace and these latest changes signal their intention to make connections easier.

SEO Central shares the latest updates in the SEO community.

Six Apart Launches Sponsored Conversations

mike — Sat, 15 May 2010 04:21:07 +0000

What’s the difference between a real online conversation and an advertorial? This is a question that has been asked by Six Apart and they think they have finally worked out the answer. This article outlines how So Sprint, the launch advertiser, is using bloggers to ask questions about advertisers interests, and whilst the bloggers don’t get paid directly, ads appear beneath each post to capitalise on the content. This is an interesting change and this blog post explains everything and is certainly a step forward for both advertisers and the Internet alike.

SEO Central shares the latest updates in the SEO community.

What Does Google Think of Pop Unders?

mike — Mon, 10 May 2010 02:10:53 +0000

If you have ever used pop unders then you have probably benefited from longer time on page statistics and also pages viewed per visit. But what happens if you remove the pop under ad from your site? Does Google rank your site higher? Google’s answer to this question is relatively simple. The answer is no! If you are experiencing differences in terms of usability statistics then it is probably more to do with the user experience than anything else. Google does not penalise our site one way or another for using pop unders.

SEO Central shares the latest updates in the SEO community.

Is Unique Content Offset by Generic Descriptions?

mike — Mon, 10 May 2010 02:00:50 +0000

Owners of retail sites are sometimes concerned about including a generic descriptions on their site for the benefit of their readers because they fear the significance of their unique content will be reduced. This very question was put to the Google Webmaster Helpline and the response in this YouTube video is extremely helpful. The advice is simple, use descriptions of products that are going to help your readers in making a decision by providing unique content to do so. Including the generic product descriptions that are found on hundreds or thousands of other sites is not useful and will dilute the ranking of your site in Google’s eyes.

SEO Central shares the latest updates in the SEO community.

Semantic Research – The Future

mike — Mon, 10 May 2010 01:52:58 +0000

This YouTube video examines the question ” what is the future of semantic search“? Some people describe semantic search as a way in which website creators or publishers specify relationships between words and concepts. Whilst the basis of this was full of promise, in reality it turns out that the framework is really rather brittle. Instead it may be more accurately described as a set of statistical data about the relevance of language and concepts which Google learns by comparing, for example, different language translations about similar information.
This video points to the probability that the Google algorithm will ultimately determine what the user ‘intends’ to ask rather than simply look at different ways of expressing it. It’s this interpretation that makes the video interesting.

SEO Central shares the latest updates in the SEO community.

Do These Keyword Research Tools Really Work?

mike — Mon, 10 May 2010 01:34:16 +0000

Keyword research is the basis of success to any blog or site. Free keyword suggestion tools may be good enough to get us started, but generally they just aren’t good enough. This article outlines five advanced keyword research tools that are well worth checking out. You will learn which tools are useful for both SEO and PPC keyword research and analysis, and also which data is helpful in determining how you measure up to competitors for your top keywords. The comments which follow this blog will also give you some interesting feedback about other tools and experiences that uses have experienced through their use.

SEO Central shares the latest updates in the SEO community.

Does Linkbait Really Work?

mike — Mon, 10 May 2010 01:28:21 +0000

If you have ever wondered about the value of linkbait, this article will be of great interest to you. As we all know the only object of link bait is to attract links and if it fails to do so, it fails its SEO objective. This article researches the data of some major link bait articles and quantifies the total amount of external links that have been naturally acquired by them. 15 top articles from blogs and sites such as Mashable, ProBlogger and SEOmoz are included in the mix and the results may surprise you.
You can learn to use the same tools yourself to look at other link bait articles you find and this may give you some insight into the types of articles that work.

SEO Central shares the latest updates in the SEO community.