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<title>SEO Chat - Search Engine Optimization Tutorials</title>
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<description>SEO Chat Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
<language>en-us</language>
<lastBuildDate>Fri, 01 Jun 2012 11:11:16 -0400</lastBuildDate>
<pubDate>Fri, 01 Jun 2012 11:11:16 -0400</pubDate>
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<pubDate>Thu, 31 May 2012 15:30:04 -0400</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Goodbye-Google-Places-Hello-Google-Plus-Local/</link>
		<description><![CDATA[In another move to drive traffic to its social networking site and integrate its various searches, Google shifted all of its Google Places pages into Google+. Eighty million Google Places pages are now Google+ Local pages, and Google+ users can access a new tab on the left, labeled Local, to get at this information. So what's gained from the change?]]></description>
		<content:encoded><![CDATA[Greg Sterling gives a full review over at Search Engine Land. It's a pretty dramatic change, and a big help to Google+ users who might patronize these businesses, as well as the businesses themselves.  Users clicking on the Local tab get a list of recommendations of businesses to frequent for their local area. The default seems to turn up restaurants, but it's easy enough to do a search for something different. Google+ Local reflects the search giant's purchase of Zagat by including overall scores from the review guide. With Zagat scores going up to 30 points, potential customers get to see mo...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>How Google Changes Its Algorithm</title>
<pubDate>Tue, 29 May 2012 16:30:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/How-Google-Changes-Its-Algorithm/</link>
		<description><![CDATA[Google says it changes its search algorithm to deliver more relevant results to users. Everyone knows why the search giant does this – but have you ever wondered how it's done? To answer that question, we'll turn to a talk given earlier this month by Google Fellow Amit Singhal at SMX London.]]></description>
		<content:encoded><![CDATA[When it comes to his work, Singhal really is  the human search engine.  He's been working on unpaid search at Google for more than a decade. He dreams of creating a technology similar to the computer on the starship Enterprise, that can answer questions such as  How did Alfred Nobel make his money?  At the moment, that's beyond the capability of modern search engines...but we're getting closer. Trial and error plays a huge role in the process. Consider this: Google's search algorithm simultaneously considers more than 200 factors when ranking results. The company launched more than 500 changes...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Facebook Attracting Lawsuits Over IPO</title>
<pubDate>Thu, 24 May 2012 16:00:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Facebook-Attracting-Lawsuits-Over-IPO/</link>
		<description><![CDATA[If you read my piece last week about the Facebook initial public offering of stock, and you've read the news this week about the social network and others associated with the IPO getting slapped with class-action lawsuits and investigations, you know why I'm not a stockbroker. What happened? The stock dropped, and many smaller investors lost money – because they did not receive the guidance from Facebook that large institutional investors did, according to the charges.]]></description>
		<content:encoded><![CDATA[What happened with Facebook's IPO was unprecedented, not because of the size of the offering (though it was certainly the largest ever offered), but because of some questionable matters concerning who knew what, and when, and what they did as a result. Henry Blodget gives an excellent rundown of the events. It's particularly helpful for those of us who aren't familiar with the conventional industry practices surrounding IPOs, and therefore might not realize just how far Facebook's IPO deviated from that standard. So what happened, exactly? Facebook held what is known as the IPO roadshow to dru...]]></content:encoded>
<category>Search Engine News</category>
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<item><title>Facebook Friends 101: for Businesses</title>
<pubDate>Mon, 21 May 2012 15:30:06 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Facebook-Friends-101-for-Businesses/</link>
		<description><![CDATA[They say that if you want to have friends, you have to BE a friend. We all know that means you attract friends by acting friendly. But what does “acting friendly” mean? If you're a business trying to make and keep friends on Facebook, that's more than just an idle question.]]></description>
		<content:encoded><![CDATA[I'm going to assume you already maintain a Facebook account for your business; in fact, I know of some companies with Facebook accounts that never bothered building a separate website. I won't go into the logic behind that. Right now, I'm just going to assume that your business is on Facebook, and you're hoping to use the social network to help it grow. That means you need to learn how to make and keep friends on Facebook without annoying them. If your company includes a physical presence where customers show up, you can start making Facebook friends simply by mentioning that you have a Facebo...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Facebook IPO By the Numbers</title>
<pubDate>Fri, 18 May 2012 11:30:06 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Facebook-IPO-By-the-Numbers/</link>
		<description><![CDATA[Facebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares that stakeholders decided to put up for sale. The biggest IPO ever for a tech company is happening today. What can we expect?]]></description>
		<content:encoded><![CDATA[While there will no doubt be tremendous demand for Facebook stock today, as it begins trading at 11 AM Eastern time, there should be plenty of it available. As David Angosti reported for Search Engine Journal, the social network raised its target IPO price range to $34 to $38. The move prompted a number of Facebook's major stakeholders to increase the number of shares they plan to offer - and in some cases, that number went way up.  I am not a stock broker; I don't even play one on the Internet. But I think even the people who crunch these kinds of numbers for a living would be amazed by the c...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>Using Semantics for Keyword Research</title>
<pubDate>Tue, 15 May 2012 15:30:04 -0400</pubDate>
<link>http://www.seochat.com/c/a/Choosing-Keywords-Help/Using-Semantics-for-Keyword-Research/</link>
		<description><![CDATA[Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we've seen vast improvement in Google's ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website's content.]]></description>
		<content:encoded><![CDATA[Sujan Patel wrote a fascinating article on this topic for Search Engine Journal. After explaining how Google figures out what searchers mean when they enter keywords, he discussed five steps you can take in your keyword research that will help you get found more often by your target audience. I'm unspeakably grateful that we're passed the days when optimizing your keywords meant  pick a single target keyword and cram it into your web content as many times as you can,  as Patel characterizes the obsolete style. He correctly notes that  That ship has sailed.  Thanks in part to Google's Penguin u...]]></content:encoded>
<category>Choosing Keywords Help</category>
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<item><title>Yahoo CEO Scott Thompson Resigns</title>
<pubDate>Mon, 14 May 2012 13:30:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Yahoo-CEO-Scott-Thompson-Resigns/</link>
		<description><![CDATA[Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely four months. He will in turn be replaced by Ross Levinsohn, the company's global media head, as interim CEO.]]></description>
		<content:encoded><![CDATA[Activist Yahoo shareholder and hedge fund manager Daniel Loeb brought the truth about Thompson to light, discovering that the CEO did hold the financial degree he claimed on his resume, but not the computer science one. Normally, one would think that Thompson's experience would make this a non-issue. As Greg Stirling pointed out,  he had many years of experience as a successful tech executive in Silicon Valley...the paper was a technicality of sorts - not to minimize the ethics issue.   Apparently it's the ethics issue that Loeb couldn't abide. He pushed hard, not letting the issue die; it bec...]]></content:encoded>
<category>Search Engine News</category>
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<item><title>Bing Launches Social Sidebar</title>
<pubDate>Fri, 11 May 2012 08:00:11 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Bing-Launches-Social-Sidebar/</link>
		<description><![CDATA[When Microsoft cleaned up Bing's results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new interpretation of social search. Meet the Social Sidebar.]]></description>
		<content:encoded><![CDATA[In its blog post on the subject, the Bing team describes this as  the most significant update to Bing since we launched three years ago.  They'll be phasing it in over the next few weeks. So what can we expect? Danny Sullivan got a preview of the new features to try out. He noted that the new design featured three columns with Core Search, Snapshot and Sidebar panes. It comes across as a very functional design, and a surprisingly useful way to incorporate the social graph into search. For example, let's take a look at the Social Sidebar. It presents as a vertical gray sidebar to the right of y...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>Write Content For the Four Buying Personalities</title>
<pubDate>Wed, 09 May 2012 18:00:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Write-Content-For-the-Four-Buying-Personalities/</link>
		<description><![CDATA[In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind.]]></description>
		<content:encoded><![CDATA[Once again, I owe a hat tip to Stoney deGeyter for discussing this point. In his article, though, he draws indirectly on a philosophy dating back to Hippocrates. Back in those days, and for a long time afterwards, doctors believed that both illness and one's personality stemmed from four  humors,  and treatment aimed to balance these humors. While science discredited the medical part of this theory, it turns out the idea of four different basic personalities has some merit. To be honest, we're all a little too complicated to be easily broken down into one of four categories. But in trying to b...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Write SEO Content for Your Visitor`s Goals</title>
<pubDate>Mon, 07 May 2012 12:30:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Write-SEO-Content-for-Your-Visitors-Goals/</link>
		<description><![CDATA[How do your website's visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals.]]></description>
		<content:encoded><![CDATA[Stoney deGeyter covered this topic recently. He approached it from the perspective of building a mental image of visitor  personas.  You form a persona based on a visitor's motivation. What do they need? Why are they on your website? Once you can answer those questions, you can think about what kind of content will help your visitors, and create it accordingly. I don't disagree with deGeyter, but I like to think more in terms of goals. If you really want to try to think like one of your customers, don't just ask yourself what they need; ask yourself what they're trying to accomplish. If your w...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Guest Posting: How to Find and Seduce Your Editor</title>
<pubDate>Thu, 03 May 2012 16:30:03 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Guest-Posting-How-to-Find-and-Seduce-Your-Editor/</link>
		<description><![CDATA[You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you're an expert in your field. But how do you get into guest blogging? Let me give you a few clues from the blog editor's perspective.]]></description>
		<content:encoded><![CDATA[I'd like to tip my hat to two people here. The first one is Matt Goffrey. He's written articles for SEO Chat for the last quarter, and he's done just about everything a guest poster should do. The second one is Matt Beswick. He wrote a piece for Search Engine Journal on how to cheat at guest posting and get away with it. Some of the tips I'll be including here I got from his article - but I'll be talking about them from the other side of the desk. So let's assume, for the moment, that you're an expert in  your field, and you want to find someone - or many someones - who will appreciate that ex...]]></content:encoded>
<category>Website Promotion Help</category>
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<item><title>Title Tags: Not Just for Keywords Anymore</title>
<pubDate>Tue, 01 May 2012 08:00:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Title-Tags-Not-Just-for-Keywords-Anymore/</link>
		<description><![CDATA[I very nearly titled this article “The Truth About Keywords in Title Tags.” I didn't because I'm no longer sure that anyone has all of it. If you're ready to rethink one of the most basic things you've ever learned about SEO, and stop simply reacting to Google, keep reading.]]></description>
		<content:encoded><![CDATA[First, let me give credit where it's due. I just finished reading a post by Michael Martinez in which he digs more deeply into this so-called basic topic than anyone I've seen. Martinez's contrarian views, eloquently expressed and supported, can make any reader rethink a cherished position. If he's right, then the way most of us do our page titles or title tags is - well, not wrong, exactly, but a little misguided. We all know how you're supposed to write title tags, right? Start by doing some keyword research for your topic, build a title using those keywords, then lather, rinse, repeat. Make...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Penguin Joins Panda in Google Web Spam War</title>
<pubDate>Mon, 30 Apr 2012 08:00:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Google-Optimization-Help/Penguin-Joins-Panda-in-Google-Web-Spam-War/</link>
		<description><![CDATA[Early last week, Google began using a new algorithm to help it combat webspam from black hat SEOs. Dubbed Penguin, it aims to eliminate from the search engine's listings websites that engage in certain shady practices. But how well does it work?]]></description>
		<content:encoded><![CDATA[Google webspam guru Matt Cutts explained the rationale behind Penguin in a post on the Google Webmaster Central blog. He noted that  We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.  Penguin  represents another improvement in our efforts to reduce webspam and promote high quality content.  It's supposed to decrease the rankings of sites that violate Google's terms of service. Cutts gave two examples of websites whose ranks he expected to see drop after Penguin. One displayed egregious keyword stuffing. The ...]]></content:encoded>
<category>Google Optimization Help</category>
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<item><title>Facebook Releases Negative Report Before IPO</title>
<pubDate>Thu, 26 Apr 2012 08:00:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Facebook-Releases-Negative-Report-Before-IPO/</link>
		<description><![CDATA[Could Facebook's cash machine be slowing down? That's one possible conclusion observers can draw from the paperwork the company recently filed with the Securities and Exchange Commission. While it's not likely to slow down investors, it's not the best news to get so close to the social media giant's IPO.]]></description>
		<content:encoded><![CDATA[According to a quick item from David Angotti for Search Engine Land, Facebook reported that its net income fell 12 percent in the first quarter of 2012. Looking at the previous quarter's total revenues, the latest quarter saw total revenues fall six percent, to $1.06 billion. That may not be cause for serious concern, however - especially when you consider that the previous quarter included the holiday shopping season, and Facebook makes its money from ads. Indeed, the company itself noted that the downturn was due to  seasonal trends.  Compare Facebook's revenues to the year-ago quarter, and ...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>Increase Traffic With the Triangle of Trust</title>
<pubDate>Wed, 25 Apr 2012 08:01:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Website-Promotion-Help/Increase-Traffic-With-the-Triangle-of-Trust/</link>
		<description><![CDATA[If you've never heard of the triangle of trust before, keep reading. It's an easy way for you to get tons of traffic, top search positions, and more sales.]]></description>
		<content:encoded><![CDATA[The phrase  triangle of trust  was first coined by the famous (and to some, infamous) Frank Kern.  For those that don't know, Frank got in fairly early to the whole Internet thing, but thanks to the boneheaded actions of someone he had zero control over, got noticed by the FTC. When I say  got noticed,  what I really mean is that they showed up at his door and basically demanded that he give them literally every single penny and valuable possession he had, or else they were going to arrest him for running a pyramid scheme. Now most people would have given up. Instead, ol' Frank went on to crea...]]></content:encoded>
<category>Website Promotion Help</category>
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