SEO Concepts

Google will measure electricity with its latest innovation: Google Power Meter

noreply@blogger.com (Pravin Varma) — Wed, 07 Oct 2009 23:09:00 +0000

Now days Google's Engineer are busy, but not in Programming. They are busy in measuring electricity consumption at their home and finding the ways to reduce this consumption with their latest innovation- The Google Power Meter.

The Google Power Meter is tool or a gadget which shows the consumption of electricity at your home by using the smart meter at our home. Currently the tool is in beta mode and the testing is limited only to the limited number of customers of the Partners of the Google in this project. Reliance Energy is the only Indian company who is Utility partner with Google. Good to see two giants from different countries are together in a noble project.

To enable the gadget of Power Meter you have buy a Google PowerMeter enabled in-home energy monitoring device and configure it with your account. The Gadget of Power Meter when added to your iGoogle page shows a graph of usage of electricity for day, week or month. The gadget gives you the values of measure of electricity in KW and gives you valuable comparisons.

As I mentioned above, Reliance Energy is the only Indian company which is the utility partner with Google Power Meter. Reliance is providing the electricity only to the metro city like Delhi, Mumbai.. So the taste of this free Google product will be permanently limited to limited number of users as the major electricity providers are not associated in this project( I am doubtful if they know this innovation) .

A country where akoda system( putting a cable on the supply lines) is used without any fear and most of the electric measuring devices are stopped, will have to dream for this gadget and will have to satisfy with the screen shots of the tool. Interestingly, a country where load shedding is the main issue, who will mind about such innovations there...

Wishing for seperate meta tags for each post in Blogger

noreply@blogger.com (Pravin Varma) — Sat, 26 Sep 2009 22:22:00 +0000

Yes! I am now days I am searching for the techniques for entering separate meta tags for each post in Blogger and I am amazed that there is a technique which gives way to have separate meta tags for each blogger post.

First of all lets discuss why do we need separate meta tags. If you are using Google's Webmaster tool you must be knowing the HTML suggestions link under Diagnostics tab. When I clicked the link I got some interesting result about my blog..Here I am attaching a screen shot...

The number 28 is the number of duplicate meta tags that the crawler has found on those pages. The pages are blog post and the meta tags that are duplicated are I have entered from edit HTML option. Each post that is showing have these meta tags. Here the need of having the separate meta tags arises and something that Google has forget. I search on the whole Blogger forum and their articles I don't found any techniques. The Webmaster is showing suggestion and we don't have a valid option for this suggestion. So to find the solution on the suggestive problem by Google I asked Google( searched on Google) and I got the following technique.

You have to enter the above code for each post after the highlighted line and enter the URL of the post and the related keyword of the post. Means you have to enter each time the above mentioned code for every post you publish. If you have 100+ post then half of the source code will have been filled with the meta tags. Don't you think that unusual. The conclusion of the post is that I didn't enter the above mentioned code in the source code for this post and I am still searching for some valid technique...Do let me know if you have any....Happy posting. :-)

Submittng RSS as a sitemap in blogger

noreply@blogger.com (Pravin Varma) — Wed, 23 Sep 2009 22:12:00 +0000

This is the feature that most of the SEO people ask each other. How can we submit a sitemap through Google's Webmaster tool. I was too annoyed in searching option for submitting a sitemap for a blog hosted on Blogger.

A sitemap is the feature which tells search engine what are the pages that websites. It enables crawler to jump from link to other link which without sitemap may not be discover by crawler. Sitemaps are generally written in XML( Extensible markup Language). A language which is used for storing text information in a structured manner.

RSS( Really Simple Syndication) is a feed format used to publish frequently updated information. Whatever the new information created can reach to the people who subscribe to that RSS. It is most commonly used for blogs. RSS also is written using XML language. And this is the reason why RSS is also accepted in Webmaster as a replacement sitemap.

To accomplish this:

Log into your webmaster account and select the site of which sitemap you want to submit
Under Your site on the web select Subscriber stats
Now under Submit feed as a Sitemap click Yes Please

Your Sitemap will be approved in few hours and all the URLs will be submitted from RSS.

The MRSS feed is the Media RSS feed for publishing media like audio, video and images developed by Yahoo.

Google Fast Flip facts

noreply@blogger.com (Pravin Varma) — Sat, 19 Sep 2009 23:20:00 +0000

Google has launched a new lab tool for listing all the news media on a single page. Many blogger posted this news on their blog, but rather than that I would like to discuss about the tool itself. Google says that Fast Flip is a web application which shares news and flips through pages online like magazine. Well what Google said is OK but when I visited the site I saw some strange issues.

Fast Flip has four categories: Sources, Popular, Sections and Topics. All these categories are expandable to the links related to these categories. On expanding these links it shows pages from the source of news. Once we click some news, it maximizes and we get nice sidebar to navigate through other pages.

I spotted that many pages listed, when maximize are cropped. It means we get only a part of the news in Fast Flip. To read full news Google has provides a link for full story. If you click this link for the full story it jumps to the website containing that story, that means you actually leave the Fast Flip. Now if you want to go back to Fast Flip you have to change the tab on the browser which is really frustrating process making Fast Flip a Slow Flip application. A best advantage of online media over print media is multimedia. I mean video news. Fast Flip shows the the pages from the news source as images so that the video on those pages can not play and they look like only images. Again defeating the fact that it combines quality of print and web media. This time Google has come up without text based advertisement. They are showing long and colorful advertisement for generating revenue. This advertisements are killing the Google's simplicity and cleanliness.

With Fast Flip Google for now shows news from limited number of publisher, I mean the publisher who has tied up with Google. Google will share it's revenue generated from the advertisement with these publishers.

While Google provides tips for using the Fast Flip like using arrow keys for navigating through stories to left or right, the loading of images and the flipping experience is wonderful.

The success of this tool can be decided later in future, but the effect of Fast Flip on Google News or vice-versa and finally how this effect will affect the news sites which depends on Google news will be an interesting mater.

Upgrade your wordpress or it will be hacked!

noreply@blogger.com (Pravin Varma) — Sun, 06 Sep 2009 17:06:00 +0000

If you are the owner of the self hoisted Wordpress blog and the version is up to 2.8.4 then you must upgrade your Wordpress to prevent ongoing attack, report comes from Lorelle on Wordpress. Lorelle is author of the book Blogging Tips: What Bloggers Won’t Tell You About Blogging. It has been said that the user having blog hoisted Wordpress are not affected. These attack creates hidden administrative account like Administrator(2) or a name that is not the administrator. It has also been said that the attack is growing by the hour.

Blog for SEO

noreply@blogger.com (Pravin Varma) — Tue, 01 Sep 2009 17:28:00 +0000

Blogging has always been best tool for SEO. Due to it's capacity to provide valuable traffic to a site client always prefer to have a blog on their websites either in the form of sub directory or sub domain. Sub directory resides in the root and have the form- www.website.com/blog and the subdomain takes the form blog.website.com.

There are manyplatforms which provide blogging service. Wordpress, blogger, Typepad are some of the example of the platforms which you can use to start your blog. Again if you want to start your own blog and get good ranking without any investment you can use these service. In this case I will recommend you to use Blogger as Wordpress will not have customization rights. You can customize your blog with Blogger to any level and there are thousands of ready made themes available for Blogger on the Internet. If you own a website, you can use Wordpress. There are many plug ins available for Wordpress like for SEO purpose, Poll management, comment management.

I am enlisting here top blogging platforms that you can use:

Using log file for SEO

noreply@blogger.com (Pravin Varma) — Tue, 19 May 2009 16:16:00 +0000

I recently found out the use of log file in search engine optimization. Server traffic logs are files generated by the server in order to provide information about requests to the server for data. When a computer connects to a site, the computer, browser, and network will deliver some data to the site’s server itself to create a record that a file was requested. The file includes visitors information like keywords, the time user spends on your site etc. After reading this I quickly search through Google to find out the use of log file in SEO, and visited two three top search results. I found that there are many software which analyze the log file & create systematic results which is helpful for SEO. Now the first question arose in my mind is what is the use of Google analytics then. What is the difference between the two methods of collecting visitor's information? Which is the superior method? Going in the details I also read in some website that many SEO experts depend on the log file for the analysis of the site's performance and the usability of a site. Finally I came to conclusion that instead of depending on log file it is easy to use Google Analytics.

Web Optimization

noreply@blogger.com (Pravin Varma) — Wed, 13 May 2009 15:43:00 +0000

Web Optimization is the task which improves the visibility of your site in Google's search results. There are many factors which influence the ranking of the site. I am here going to discuss few of them here.

Title Tag
Meta Description Tag
Meta Keyword Tag
Image alt tag
The content

The Title tag: The title tag is the first tag which Search engine looks for. If the title tag is relevant to your business then Google shows the content of this tag as heading of the site in search results. Imagine that if you have business of Life Insurance and lets take the name of the company as Leaf Insurance Pvt. Ltd. then putting the name of the company in the title tag can do best job for you in the search results. When someone will enter the search query as the name of your company, your site will get the prefrence.

Meta Description Tag: The description tag is the second most important tag for SEO. The content od description tag appears as the description of the site in search list. Generaly the tag contains the description of the services that the company is providing. Always include taget keywords in meta description tag. The tag is most useful for flash based site where the search engine fails to extract content as most of the flash sites have animation only.

Meta Keywords: The tag nowdays is not respected by Google. However it is better to include targeted keywords for this tag.

Image Alt tag: Te Alt tag contains description of an image. The tag is useful specially when the image is heavy and takes time to load. The content of the alt tag appears in the placeholder of the image. The Alt tag is also useful from SEO point of view as the crawler can't see image but can read the description in the alt tag.

The content: Above all the content has the highest level of significance. Content should contain right kind of keyword to tell the crawler that the content has some quality and is useful to the user. Including the keywords related to our topic of the website will be useful when user searches the topic of that category on search engine.

SEO Desktop Wallpaper

noreply@blogger.com (Pravin Varma) — Sat, 25 Apr 2009 22:38:00 +0000

The Third Dimension Of SEO:Video Search Engine Optimization

noreply@blogger.com (Pravin Varma) — Fri, 02 Jan 2009 22:08:00 +0000

VSEO
By prefixing Video in the term SEO we get the recent popular term in the field of SEO and SEM i.e. VSEO. Optimizing video file for the search engine i.e. the technique of making your video popular( getting highest ranked) in search engine listings is called as Video Search Engine Optimization. How this VSEO is done? How search engine crawls the videos....etc might be the questions in your mind.....Let me explain.

How indexing of videos is done?
Search engine actually can't read the video file, it can't see the video. It uses meta data which might be the video file name, the page name that contains the video, description about the video or user name that is associated with the video. Search engine will index the videos only using this information.

How to begin VSEO?
VSEO actually requires deep analysis of the product that the site is promoting with the video, the targeted audience region etc. The targeted audience region should be given first priority as in some countries small number of users are using broadband connection and for videos the audience must have broadband connection of speed at least of 128kbps. (According to a stat from a site, only 77% people in India have broadband. This might be a wrong figure but I am sure if this is true, most of the user are not home user)

Which are the Video Search Engines?
Blinkx is one of the video search engine I found interesting on the web as it uses speech recognition instead of using keywords for indexing the videos. It has released SEO white paper- guidlines for optimizing the video content. Some other video search engines are Altavista, Cast TV, snipp.tv, Google, Yahoo etc.

To become a smart VSEO you will need to :

Keep the length of the video as small as possible as small video will not take longer buffering time.

Put smart metadata with the video so that search engines like Google which rely on metadata for indexing will get impressed with the video

Publish video in the site like youtube.com , facebook.com so that it will be rated by the users and rating is one of important factors for indexing.

Allow user to copy source code of the video so that the users can insert them into their blog and websites

Put a a depective picture as a thumbnail for video if you have multiple videos on a page so that user will choose what he wants.

Put some link like send to friend so that video's popularity will boom easily from one person to another.

For the presentation of the above explanation Click Here

Directory submission:A Good begining of SEO

noreply@blogger.com (Pravin Varma) — Wed, 31 Dec 2008 14:07:00 +0000

Introduction
After launching your new site everyone has one common goal and that is to get ranked in Google's search results. The activity of achieving this goal is called as SEO i.e. Search Engine Optimization. SEO is not a single day's task. You can't expect result of in a single day. Like any computer program you will not get result of SEO immediately i.e. your site will not be listed in search results immediately after launching the site. The reason is simple; unlike Google which creates and stores list of sites it crawls in it's database, directories are maintained manually.

Directory submission
Directories are generally divided into some categories. You need to careful while submitting site to these directories because if you choose a wrong category, your site will not be submitted. When you submit your site to any directory( see the list of top directories), your submission will be reviewed by human being to check if the site suits the category, if the content of site is OK or not, if the site contains any objectionable content etc. This process of reviewing the site takes long time and hence the directory submission is a slow process( I am talking about free submission only). For beginning SEO, directory submission is the best choice.

Inbound links
Search engine like Google uses Open Directory . Search engine generally crawls these web directory first and then crawls through the submitted sites and then follow the links in our site. But this overall process might take some time. This happens all due to inbound links to our website from the directory. So we can conclude that the directory submission is vital for getting inbound links. Some other options of getting inbound links are posting to forums, blogging, and through social networking sites.

Top Directory Submission sites

noreply@blogger.com (Pravin Varma) — Wed, 31 Dec 2008 13:49:00 +0000

Top Directory Submission sites

noreply@blogger.com (Pravin Varma) — Wed, 31 Dec 2008 13:49:00 +0000

www.londovor.com
www.miriblack.com
www.seocourt.com
www.theshoppings.com
www.bunrui.info
www.cgbee.com
www.eaproject.com
www.freewebsitedirectory.com
www.solutionet.org

Schedule your Analytics report

noreply@blogger.com (Pravin Varma) — Tue, 30 Dec 2008 00:15:00 +0000

We all are familiar with Great Google's Analytics tool. By using Google's Analytics tool we can schedule reporting of our site's stat through email. By using this feature one can easily impress clients without taking efforts. Just you need to fill up some necessary information and select the schedule of the mailing.

The feature is available when you select some profile of the website. You can find at the top of new visits graph a button naming Email. Clicking this button take you to the desired screen where you can find schedule tag. There are two ways of sending this report: either you can send a report or you can schedule reporting of the analytics stats. The two tabs asks for the following information:

Send to others: The email addresses where you want to send the report. Checking 'Send to me' send one caopy to your email id.
Subject: Subect may be a descriptive heading for the Analytics Report.
Description: You add here some long description about the report.
Format: You have to choose one format type of the report which will be sent to your mail ID.
Date Range/Schedule: This is the place where you can schedule your report daily, weekely monthly or quarterly

Javascript menu and SEO

noreply@blogger.com (Pravin Varma) — Thu, 25 Dec 2008 21:40:00 +0000

As you know I always admire SEO people for their superior job in optimization. But, I observed that people who claim to be SEO expert in India have only theoritical knowledge and not a practical knowledge. This is because we Indian scare to experiment and show lazyness in inventing new things and put them before the world. My statement has evidences, if you search for SEO blogs from India you would find that most of the blogs starts with the definition of the SEO and it's related terms.(why?)

Lets start discussing the heading of this post. I saw many SEO expert optimizaing the sites containing Javascript menu knowing that they are not SEO friendly. We know that many people keep the javascript turn off on their browsers. In such cases if we rely on only the dropdowns then our site will start losing the visitors. I wonder, why these SEO guys dont insist on the direct links. Javascript is actually a client side language and not searchable by the search engines...

What kind of SEO is this?

noreply@blogger.com (Pravin Varma) — Wed, 17 Dec 2008 21:35:00 +0000

Yesterday I met with a SEO expert( what he told me about himself) he was the newly recruited guy in the organization. He found his knowledge different from the rest of the world. While making the organization's site SEO friendly, he told to remove heading tags from the code as they are not good for SEO purpose.( This was not the first 'joker' in the SEO industry to whom I met, but I encounter many such 'SEO expert' in Pune who has challenging( for Google) knowledge of SEO). Now, the question is how a tag which the W3C has recommended in their recommendation can hurt SEO? A webpage which passes W3C test is the first love of the spider then how it weaks the process of SEO?

I think that these SEO experts are like the cooks who know half cooking. So sometimes they will burn, sometimes they will keep the food half coocked. What will happen if you eat half backed food? surely you will fall ill. Same is true for website your website will fall pray to the insult of the spider if you hire such half-knowledged SEO EXPERT. I find many such peoples who don't know what are the Webmaster's guidlines and still call themselves SEO EXPERT.

Why SEO at Pune, SEO in Pune, etc.....?

noreply@blogger.com (Pravin Varma) — Wed, 29 Oct 2008 14:02:00 +0000

SEO at Pune, SEO in Pune, Help for SEO in Pune are some of the keywords used by many SEO blog writer. What is the reason behind writing articles which will include such keywords? Clearly, they wanted to be displayed in the search results at the top of the page for those keywords. Although , this technique works for the SEO expert, but it defeats the basic purpose of blog and webmaster guidelines.

What you write on the blog should help to the user. Your articles should be for the visiters not for the search engine. Anyone can easily identify articles which targets Search Engine and not the user. This is what the difference between we and the people seven seas away. You can't find blog naming SEO at New York......

We people need to change our way of thinking. We should start experimenting, innovating and dreaming so that we can put our opinions, achievement and innovation on the blog. Only competing at the local geography by using the phrase like SEO at pune, SEO in Pune, Help for SEO in Pune does not make any sense.

Let's compete the World from today.......:-)

WHY SEO?

noreply@blogger.com (Pravin Varma) — Sun, 26 Oct 2008 12:36:00 +0000

A website is the collection of web pages which are usually written by using HTML i.ie.Hypertext Markup Language or now days XHTML which is extended and more standardized web page designing programming language language. We launch some website for only one reason(in most cases) for advertisement most probably for some product. But in the market you may not be the only person who is selling the product there might be sites which sell the same product. When some user will search for the product on some search engine like Google, Yahoo, MSN etc our competitor's site might come at the top and our site at the bottom. Naturally, user will click the site at the top of search result and our website's main purpose will be lost.

To be listed in the search result at the top position SEO come for our help. SEO stands for Search Engine Optimization which means increasing the web traffic on the website through search engine. That means we have to improve or optimize our site for search engine so that search engine would love the site and give it position at the top in search results. More the searcher visits the site higher will be the page rank of the site. Page Rank is the measure of importance of the site. We can check page rank of any site on Google toolbar which is available for both the prominent browsers- Internet Explorer and Firefox. Unfortunately, Chrome is not equipped with Google toolbar(why?).

Besides normal search we can also optimize our site for three major areas:

Local Search
Image Search
Vertical Search

Where local search is restricted for specific geographical area, image search helps in listing images on our web site and vertical search is specialized for specific topic.

Free Meta Tag Generator

noreply@blogger.com (Pravin Varma) — Mon, 20 Oct 2008 10:15:00 +0000

Free Meta Tag Generator

Posted using ShareThis

SEO starts with web Design

noreply@blogger.com (Pravin Varma) — Sun, 28 Sep 2008 15:12:00 +0000

My dear friend, here I came with another post. The title of this post is little puzzling! isn't it?. Let me explain why I opted to have such wired title. Generally people think that SEO starts after the site is published completely, but this is only 50% true. We feel that directory submision is enough to ranked the site and available in the first ten list og Google search result. But, I am not agree.

We, the web designer people know the 'ALT ' tag in HTML, but very few people mind about this tag. Applying 'ALT' tag to images is good start for the SEO of site. Googlebot can't read images, so while crawling the web site only description can tell the crawler what is the image is all about which makes your web page more readable to the crawler. Appending ALT tag also gives assurity of listing our images in the image search.

Another feature neglected by most of the web designer and SEO experts is forms. Although, these forms need not to be indexed by the crawler, making them optimized creates impression on crawler. Putting FIELDSET and label tags is good practise. But, unfortunately neglected by most of the SEO experts. FIELDSET can group similar categories togather and LABLE gives some informative text over that FIELDSET. The tags are usefull for the user who have poor vision who use some screen reader. Equipping forms with these tags makes your site for accessable to all types of users which definitely increases your chances to rank well in search engine.

What is robots.txt

noreply@blogger.com (Pravin Varma) — Wed, 27 Aug 2008 07:08:00 +0000

robots.txt,SEO,Web Designing,robots generator

Many web designers turn a deaf ear to the concept of robots.txt by saying that it is mearly a job of Search Engine Optimizer. But one who want his website to boom in case of design and SEO will try to learn such features. Well, that might be a part of interest. Lets try to innovate the concept of robots.txt. We all want our site to list in Google search at the topmost place. More accurately at the top of our compitator's site. We do submit our site in the directories, we write daily a blog and all that stuff....But sometimes we do not want Google to index our specific pages. The case arises specially when the pages are under construction. In seach cases we include robots.txt file. This inclusion is called The Robots Inclusion Protocol. So, How can I then create a robots.txt for my site and where should I put it would be the obvious question from your mind. Lets explain this.A robots.txt file can be created by using a simple text editor like notepad. If you are aware of Google Webmaster tool then you can easily create robots.txt file by using robots.txt generator tool available there. The filename should be in lowercase. The robots.txt file should be placed in the root of the domain. Don't create a directory naming robots and inside the file robots.txt. The proper path for the robots.txt would be http://www.yousite.com/robots.txt. If you want to see any site's robots.txt file you can easily see it by entering the above url replacing the sitename. The simplest robots.txt file syntax would include two lines:

User-agent :

Disallow:

The user-agent is the robots(the programs which browses the web automatically) of the search engine. You can set the rule for the specific robot by listing its name or you can include all the robots by putting asterisk in User-agent line. In the disallow line you include the pages that you want to block. In Disallow line we list all the pages that we want to hide from robot. The list should begin with forward slash.

For example:

User-agent: *

Disallow: /

Will block the entire site from all the robots.

To block a directory we use: Disallow: /directory-name

To block a specific page we use: Disallow: /page.html

This was all about the basics of Robots Inclusion Protocol. Thanks!