SEO Expert Consultant | Digital Marketing Evangelist

The Latest Trend of Digital Marketing for 2014 is Content, Social Media and Mobile

noreply@blogger.com (Anonymous) — Mon, 10 Feb 2014 10:04:00 +0000

We all know how digital marketing has influenced the big or small organization when it comes to branding, sharing and sales of their product and services. Although it can’t replace traditional marketing but it still made majors impacts while making the decisions and budget when it comes to marketing and advertising.

Digital Marketing is the “New Black”!

With the beginning of the year 2014, many changes and influences it going to make. Therefore, the strategy also changes with the new trends and requirements. No doubt Content Marketing is still a vital part of this strategy but one need to also understand how to make this work or content appeared in front of everybody. So, when someone ask you what’s your digital marketing strategy for 2014, then you have to be very clear and crisp about the thoughts and approaches!

According to an Infographic shared by Digital Marketing Trends and Predictions for 2014, Mobile Marketing, Content Marketing, Email Marketing, Marketing Automation and Social Media would be as a maximum in everyone’s list of strategies to mainly focus on.

Content is Still a Ruler

With the latest updates in Google, Content has become an important factor as Google give significance to quality content which are unique and informative for this we need different contents. 78% of CMO think that content is the future of the marketing. This content could be of anything like printed, visual, audio, graphs etc. only one thing you should keep in mind and that is quality content and how to make it viral. A quality content which unique and exclusive can help in the increment of user engagement. Visual contents like photos and videos contribute 65% of increase in the engagement when a user saw it. In this year, it’s been said that the content or post with a visual delight like videos will attract 3 times more the usual ones.

In this writing a content doesn't mean you are blabbering about your products and services. Today, customers are really advance and their thinking has been changed. They are more aware and alert what’s going around the world. Rather than this, you should write something through which your customers can relate or able to build a trust with your product or service. And hopefully shared it with other too!

Product Marketing è Relationship Marketing

Social Media is the Savior

Another upcoming trend is social media. “Social media is no more a luxury but a necessity of an organization”. 100% of business decision-makers use social media for work purposes. In social media it doesn’t count that you have to be present on each platform however a Facebook page, a blog, and an email newsletter, or it some up-and-coming services like Snapchat, YouTube or Vine etc. remember keeping your social media accounts up to date takes time, and for that you have to make sure you have a full-time marketing person or an agency so you don’t miss the opportunity. According to MarketingTechBlog, 33% of consumers cite social media networks as a way they discover new brands of product and services. In fact, 79% of marketers have integrated social media into traditional marketing activities.

The Looming Mobile Marketing

Lastly the mobile marketing. Mobile marketing is a marketing where you are reaching your customers at their personal space so it’s very important to keep the decorum maintained and a relationship which is completely understandable and doesn’t look like a spamming. With the increasing mobile usage this year mobile banner advertising is expected to grow by 100%. In 2014, according to digital marketing trends, around 35% of all search engine traffic will be from mobile devices. 40% of mobile marketers are planning to develop mobile apps for the marketing of their product and services. However, the strategy is to showcase your work in manner that it should not look like a spam and you are able to convey your message and thoughts to the users.

One need to understand that, you don’t have to use fancy words to attract your customers or clients. A crisp and to the point message can deliver the message if it’s clear and simple. Find your target audience and make strategies and plans which can help you to attain the goals. So, at 2014 don’t miss out the opportunity!

State by State Web Usage Metrics Tool - How it can be Beneficial for Research Junkies

noreply@blogger.com (Anonymous) — Wed, 05 Feb 2014 06:49:00 +0000

Chitika, the online advertising network has published a new interesting tool for all the research junkies. It is an interactive map which is categorized by the usage of operating systems as per the percentage by each state. In this, map allows users to check usage of operating systems like Mac, Windows, Linux and Google; across the United States, you just have to hover over each state to discover the percentage of use.

According to the data, we can see that there are more Americans, those are using Windows, especially in Washington, where it has the headquarter of Microsoft, with 98.3% record.

In the meantime, Google is most widely used in Utah (73%), Mac is most popular in Vermont (28.5%), and most of the Linux users are in Wyoming (8.7%).

Here if we take a general example, often marketers need to understand that at times to attain the target audience time and again you have to find out what operating system your customers or potential customers are using. Although this tool is just a handy tool which can be used to find out the vague percentage in the targeted area to know whether someone is a PC, Mac, or Linux person, in fact with the operating system you can find a lot about the personality of a person too. Like Windows users are for the masses, Mac users care a lot about chic and style and they are ready to pay for it, Linux users are deeply technical etc. just by looking at the operating system you can find out how to target them and what could be the strategy designs to attract them.

Now the point come, how accurate it is? How much we can rely on these results? So, if we look at Chitika Insights reports generated Chitika ad network after analyzing. The results through large sample sizes can be varied with network of publishers, so they can’t give any guarantees over these results. This is just a tool which find out the vague percentage to different operating system users. They claimed – “We can only measure what we see in our network”. Fair enough, therefore this tool is good for the vague analysis or just for the overview section.

What could be more fascinating if company can make such tools or solutions from which you are able to detect or identify your target audiences with some simple procedures and data feed in the system! If this can be done then companies would save plenty of time and money which they spent over market analysis and market surveys.

Nevertheless the data and capabilities of this tool is limited and it’s limited just for US and Canada only. However, Chitika claims that they are aiming to update these data points in every six months, with the next iteration of Google-by-state data coming in the next month or so. So just take a look and try to fiddle with with this tool, may be in near future it will make some good impressions when it comes to research and development part.

You can reach to that tool here

Google Plus: Right Platform to Start Blogging and Why?

noreply@blogger.com (Anonymous) — Fri, 31 Jan 2014 10:23:00 +0000

Blogging is known as one of the oldest method of online marketing. It was the way to convey your thoughts and opinions to the people. When a person decides to start a blog, the first decision is to decide on which platform he/she want to start writing. There are plenty of decision making factors while choosing a platform i.e. on popularity basis, user reach and engagement, compatibility issues with browsers and social media platforms etc. In this, one of the important factors are user engagement and to what extend it is popular amongst the users because if no one know about that platform or if the platform is not known to people, it’s a mare waste of your time and energy while producing contents which do not have a reach to mass.
These days, Google+ is making quite an impact over the blogging segment. People had start considering Google+ not just for social media but for blogging too and it is because of the benefits and advantages it provide.

If we go back a little back in time (approximately 5 years ago); blogging was a public platform whereas social media was the private affair (Only profile connected people can access). But over the time of time, social media too become public and it allows you to access the public post even if you are not a part of community or in the list. This feature is used by the bloggers to promote their blog site.

Those days are gone when social media and blogging were two different things; now we have some platforms which provides both features in the single platform or you can say it’s a hybrid of social media and blogging. In this, Tumblr is a popular platform which allows both however, Tumblr is more for micro-blogging like Twitter but Twitter lacks in its word limits capacity. Here, who leads ahead is Google+. Google+ gave an amazing set of features like circle, hangout, communities, +1s etc. which provide unique benefits to the blogger which ultimately affects your organic ranking in the search engine.

+1s are the Ultimate benefit!

Do you know whenever you +1 a page Google consider it as single page in the search list! Blogging on Google+ just sets you free and give amazing features and advantages. Google+ platform has qualities that make it a far superior platform for SEO. One need to understand this fact, Google+ is a part of Google search engines so giving priorities to these pages are so obvious that means better organic ranking.

Word limits are not an issue here!

Unlike those micro-blogging which have limited words length and posts; Google+ gives you nearly unlimited length and post and also unlimited uploads of pictures or photographs.

Let’s Hangout!

The Hangout feature is the most unique feature in a Google+ which set this apart from rest of the blogging sites. With the use of hangout you can actually conduct online events e.g. you have written a book in your expertise area and you are inaugurating an event on it; here you can send invites to your online followers and can promote your event in the most cost-effective manner. It’s more like a part of user engagement where you can interact with users on a 1-to-1 basis which is the most important factor when it comes to social media marketing. This feature is also used by many celebrities or stars use this to reach to their fans while promoting a movie or event. In fact, you can also use this feature if you are trying to communicate with your clients and users to resolve their query or issue. This feature is got a personal touch and it is helpful to create better bonding with your users which result into added trust and loyal customers.

Circle your Groups!

In this you also have Circle feature, its simply categorizing the followers and networks. Using circle you can write, edit, re-edit, send or resend the post in the following circle and convey your thoughts and ideas accordingly. A good blogger always believe in sharing/re-sharing their content in the dedicate circles. In this, if your post becomes popular amongst the users and could make it to Google+ “What’s Hot list” then might be million other people can read or see your work.

Let’s Communicate in Communities!

Similarly, you also have communities; join communities which fascinates or is of your interest can help you to reach to the people those who have similar kind of work and concentration. Which not just allows you to reach your target audience but also allows you to take part in the discussions which are currently viral and popular.

If we look at today’s reality we can’t deny the fact that Social Media has proven an amazing platform for keeping the current customers intact and also give us the opportunity to have new set of target customers in most effective and economical way. Among the various social media platforms Google+ has slowly proven to be the potential pioneer in this industry. At the end, we would like to know your take over the topic.

YouTube Becomes The Number One Source in Mobile Data Traffic

noreply@blogger.com (Anonymous) — Sat, 28 Apr 2012 06:02:00 +0000

Google-owned YouTube has reached another milestone in its meteoric rise to mobile supremacy. On Thursday, Sandvine – a provider of intelligent broadband network solutions – published its latest Internet traffic trends report, entitled “Global Internet Phenomena Report 1H2012.” The information presented is based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.

What report says:

YouTube is the largest source of mobile video traffic in every region examined, accounting for as much as 25% of network data and no less than 12%.
In North America, video and audio streaming make up more than half of mobile data traffic, led by YouTube, Pandora and Netflix.
Mobile device usage on fixed networks: Home roaming accounts for 9% of total fixed traffic on North America’s household networks.
Audio and video streaming will exceed 60% of North America’s mobile data by late 2014.
Click-to-cloud smartphone photo back-up and synchronization will emerge as a significant source of traffic worldwide: the phenomena of the continuous cloud/client connection.

“Aggregate reports like our Global Internet Phenomena shed light on the Internet as a whole and inform operators on trends relevant to their business,” said Dave Caputo. “However, the real value for our customers is to take an internal census of data and trends on their own networks. Armed with detailed network data we work with our customers to develop tailored service offerings, traffic policies and usage plans.”

Facebook Test Button: Promote Content Directly from their Pages

noreply@blogger.com (Anonymous) — Sat, 28 Apr 2012 05:43:00 +0000

Facebook will test a new “promote” button that makes it easier for pages to create Sponsored Stories directly from their posts, a company spokesperson tells us. The button will appear from the page publisher — the box from which page owners create posts — and on posts that have already gone live. The feature is aimed at small- to mid-sized businesses that are using Facebook for marketing, but don’t necessarily have the resources to work with a Facebook ad rep or third-party partner. The social network’s ad dashboard has become increasingly complicated with nontraditional ad types like Sponsored Stories and page post ads, but the promote button could make ad creation much simpler.

The promote button will let page owners pay to give their content additional exposure to their fans. If fans interact with the content, their friends might see that activity as a Sponsored Story, but there is not currently a way for page owners to create an ad targeting non-fans using the promote button. They will have to use the self-serve ad dashboard or the Ads API to do that. “Right now this is a very small test but we will continue to iterate on the feature based on feedback,” a spokesperson says.

Facebook has been gradually encouraging page owners to pay for distribution of their content, even among fans they formerly thought they could reach for free. As it turns out, the average page post only reaches 16 percent of fans, the company revealed in February. This is the result of users connecting to more people and pages, all of whom are generating more stories than ever before. Most people wouldn’t enjoy seeing every bit of their connections’ activity in News Feed, so Facebook uses EdgeRank to filter some stories out and highlight the ones that seem most relevant to each user. Last year the social network introduced a new type of ad that turned page posts into Sponsored Stories. That was the first time the company began to encourage businesses to spend money on engaging existing fans, in addition to running campaigns to acquire new ones. Then at the Facebook Marketing Conference earlier this year, the company revealed Reach Generator, a premium advertising solution to help large brands reach their fans through Sponsored Stories within the mobile and desktop feeds, as well as through sidebar ads. The promote button is a simple way to foster the same strategy among smaller businesses.

Google’s +1 button is the new PageRank?

noreply@blogger.com (Anonymous) — Mon, 05 Sep 2011 16:08:00 +0000

Let me start off by being very clear. Google is not getting rid of PageRank in favor of the +1 button. Google is, however, looking at the data from the +1 button as a signal of content quality, and +1s will no doubt continue to be largely coveted by webmasters and content creators web-wide.

It’s been pretty clear since Google first announced the +1 button (even before they announced Google+) that the feature was designed to send Google signals for quality content. It was essentially billed as a way for web users to tell Google when a piece of content is good enough to be considered a good search result.

Wired is running a story now saying that Google has confirmed its plans of turning the button into “a crowdsourcing tool that helps re-order search results and fight web spam”.

“Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results,” a Google spokesperson is quoted as saying. “The purpose of any ranking signal is to improve overall search quality. For +1’s and other social ranking signals, as with any new ranking signal, we’ll be starting carefully and learning how those signals are related to quality.”

Of course it is unwise to place too much emphasis on just a single ranking signal. At least that’s what Google would have webmasters believe. They’re tossing around very similar language with regard to the +1 button ranking as they historically have when people worry about PageRank too much: “There are more than 200 signals that we use to determine the rank of a website, and last year we made more than 500 improvements to the algorithm.”

Just as you’ve seen plenty trying to boost their PageRank through black hat tactics, it does not seem unreasonable to assume that these same people will try to exploit the +1 button. A major weapon against this that Google has is its strict Google+ account name policy, which has been a bit controversial thus far.

It became clear in recent days that Google+ is all about identity as far as Google is concerned. Eric Schmidt drove this point home, as discussed here. While this makes sense for a variety of reasons (including the potential integration of Google+ with products like Google Wallet), it also makes a great deal of sense in that it shows Google exactly who is +1ing what, which should in turn help them enforce any policy (current or future) concerning abuse of the button for gaming search.

In terms of white hat tactics, you may do well to consider things like this research comScore just shared. +1′s now mean more sharing of content to the actual Google+ network – people’s circles, which should (in theory) translate to increased traffic from Google+ itself. So, it may help to know about the kinds of people who are using Google+, as opposed to Facebook, for example. comScore’s data looks at those searches containing the Google+ and Facebook brands. It’s probably not exact, but many of those searching for Google+ content are likely going to be users of the service.

“The most striking differences between Google+ searchers and Facebook searchers are in Age and Income level,” says Eli Goodman, who leads the business development team at comScore. “Google+ searchers overwhelmingly skew towards 18-34 year olds. Clearly Google+ is a popular brand with the younger segments, and good knowledge for Google to have as they develop their acquisition strategy and evolve their user base. Since Facebook is a much more mature brand in the social networking space, their search audience falls closely in line with the search population at large.”

“The income skews are even more distinct, essentially polar opposites of each other,” he adds. “More than 32% of Google+ searchers have a household income of $100K or greater, compared to 23% of Facebook searchers. Google+ is definitely off to a fast start in reaching the most desirable income segments, which may make it more attractive to advertisers.”

Why social networking alone won't make the sale

noreply@blogger.com (Anonymous) — Sat, 30 Jul 2011 10:10:00 +0000

These days we all use some form of social networking. How delightful to go onto LinkedIn and find colleagues from Europe who might have interest in a program with me for when I travel across the pond – colleagues that know me well enough through my various online profiles to be eager to dialogue with me, discover ways to partner, or just chat about places to stay. And the use and quality of Skype has made it all as simple and cheap as calling a friend in a different city.

With automatic trust built in -- we're sort of family once we are connected -- our conversations seem to flow smoothly: We've used Facebook, the net, and Twitter to discover who the other is, have determined whether and how we want to connect, what we can offer each other, and how to prepare. An off-handed comment about the person's upcoming wedding, or a congratulatory mention of the person's new business venture compounds the trust.

Gone are the days of cold calling, running around the country to network, and speaking at events for free just to collect business cards. I bet some folks out there don't even remember when those were the only ways to get leads, other than the phone book.

So why aren't we closing more?

Not only are we not closing more, but we're closing less.

What is going on?

What's going on is that our relationships, communication, trust, and friendliness are not helping others reach the sorts of decisions necessary to close a deal.

Change, systems, and buy-in
Before we look at what's happening, let's change the discussion for a moment to look at what needs to happen for any purchase to occur.

In order for someone to buy something other than a small personal item, there are several steps that must take place to get the necessary buy-in to move forward. The appropriate buy-in must be acquired from the right people and groups; the rules must be changed to allow for a new set of givens -- vendors and business partners must agree, and job descriptions must match up with the new jobs.

We tend to forget that all purchases are change management problems. And, because a problem is not an isolated event and has been maintained by the people, policies, rules, and politics of the existent environment, there are systemic things that touch the solution that would be affected if a new solution were to enter.

So a new piece of software would seriously affect users, techies, internal consultants, and trainers; training for one group would affect all of the people who touch that group.

And systems prefer to maintain the status quo, even if it means maintaining failure. After all, it has been good enough until now, and everything has bought-in to maintaining it as it is. In fact, our buyers would rather maintain their status quo regardless of what it is costing them, and regardless of the efficacy of our solution; no matter how much they will save with a new solution, it costs more overall to bring in something new.

Remember: If the buyers felt pain, or were ready to change, they would have done so already.

So until -- or unless -- the status quo will accept the addition of something new, and has the capability to manage in such a way that an addition will not create too much unregulated disruption, it will do nothing.

What it takes to close a deal
Currently, our relationships through social networking haven't included the agenda to help the other recognize and manage the different sorts of buy-in necessary to change. But that doesn't mean we can't include that.

I was at a client site recently listening in on a sales call with a prospect who my client had been chatting with for months. It was a lovely call. Laughter, in-jokes, obvious rapport. They were introduced on LinkedIn and tweeted each other daily. Yet, nothing was going anywhere. I wrote a note in front of him, which he repeated:

"We've been chatting for a while now. And the more I get to know you, the more I see the possibility of our working together somehow. What would you need to know about my solution to know if it would fit, and if your colleagues would be willing to consider adding something new to what they are already doing so well?"

The conversation shifted. The man was happy to answer:

"We're starting to go through the process of an M&A, and won't be able to take on anything new for about a year. Can we revisit this in 6 months? At that time there will be new people on board (I might even be gone!), and I don't know what the hierarchy will be, but we can discuss it."

There could be no buy in, no decision team, and most likely no purchase. Does that make you want to continue being "friends" or end the "friendship"? Do you want to ask for a referral? How much time do you want to spend being friendly vs. closing a sale? And how will you know when/if it's time to pull the plug, or ask the hard questions?

We're in a new era. There are no rules -- we're making them up as we go along. So ask yourself:

What do you want to get out of social media?
How will you know that one person over another is a prospect?
At what point is connecting enough, or do you want to connect only with potential prospects or partners?

The capability is in front of us. The choice is ours as to what we want to do with it. We just have to remember that being friendly, evoking trusting relationships, and having hundreds or thousands of friends doesn't make you a better seller.

What would you need to learn differently to add a new skill set to what you're doing online, to help you help your "friends" make their best decisions?

News Source: iMediaConnection

Updated Google Alphabets

noreply@blogger.com (Anonymous) — Sun, 26 Jun 2011 12:29:00 +0000

Dear friend's

recently i saw updates in Google Alphabets so i thought why not i create a post on the update. I hope this list remind you last Google Alphabets -

A - www.amazon.com [Amazon]
B - www.bankofamerica.com [Bank of America]
C - www.craigslist.com [Craigslist]
D - dictionary.reference.com [Dictionary]
E - www.ebay.com [Ebay]
F - www.facebook.com [Facebook]
G - www.google.com [Google]
H - www.hulu.com [Hulu]
I - www.irs.gov [Iru]
J - www.jetblue.com [Jet Blue]
K - www.kohls.com [Kohls]
L - www.lowes.com [Lowes]
M - www.mapquest.com [Mapquest]
N - www.netflix.com [Netflix]
O - www.orbitz.com [Orbitz]
P - www.pandora.com [Pandora]
Q - www.brainyquote.com [Quotes]
R - www.huffingtonpost.com [Ryan Dunn Dead]
S - www.southwest.com [Southwest]
T - www.target.com [Target]
U - www.usps.com [Usps]
V - www.verizonwireless.com [Verizon]
W - www.weather.com [Weather]
X - www.xbox.com [Xbox]
Y - www.youtube.com [Youtube]
Z - www.zillow.com [Zillow]

Pass your input because it's valuable for me.

SEO Packages: Make Effective Online Presence

noreply@blogger.com (Anonymous) — Tue, 02 Nov 2010 17:50:00 +0000

The present online market is flooded with hundreds of online companies daily and this trend has made the market more competitive. Thus owning mere a physical store or business front is not enough to generate business or earn profits. Many such companies don’t stand a chance to win new customers and they lag behind. Today’s generation prefer to do shopping online due to time constraint and also because of enhanced security features and easy shopping methods that come with most of the quality online stores. And this is the reason why most business owners avail SEO packages from reliable SEO companies to boost their site’s rankings on various search engines. Promotion of website has become necessary as it will help you to win potential customers. SEO packages are preferred by most offshore companies because it allows them to reach millions of customers in a fairly quick time. The package includes so many kinds of website promotion methods and techniques. And it is also quite cheap in comparison to other forms of advertising.

If you want to bring your website on the first page of major search engines and also want to attract traffic, then search engine optimization is the need of the hour. With it, you can take the traffic arriving to your website to elevated levels, much higher than you had imagined. Guaranteed SEO services can do this and more. The key to your success lies in selecting the best SEO packages from a reliable SEO company. A good SEO company can help your websites perform exceedingly well on major search engines for specific keywords. Being an expert in this area of operation, they can provide you with detailed ranking report to help you understand your position on different search engines. Moreover, they will also show you the website traffic reporting, which may further help you effectively measure your ROI.

Hiring SEO packages from reliable SEO companies have so many advantages. These companies will make sure that your web pages are designed properly in terms of the search engine requisites, and also ensure that they are optimized for keywords or phrases related to their subject. They also keep on making the necessary amendments to your web pages or your campaign to keep you in line with the changing search engine industry trends. Best SEO packages have so many features that include on page and off page optimization, link building, social media marketing and pay-per-click campaign management. There are so many types of SEO packages available in the market and you can choose one of them that suit your business best.

To end with it can be said that when you have large volumes of SEO tasks to do or if you want to optimize your site to generate huge profits, you should avail customized SEO packages from a reliable SEO company. One of the reasons to hire dedicated SEO consultants or SEO experts is that they have effective strategies and techniques to optimize your site successfully. With dedicated SEO professionals you are assured of good search engines rankings, skilled resources, cost advantages, excellent communication, flawless project management, quick query handling and a result oriented campaign. Come and avail the best SEO packages to start a successful online business.

Get best seo packages to enhance your online presence so that you can generate more business. Internet marketing company provides best seo services to you in affordable prices.

Hire a Dedicated SEO Consultant for Productive Online Business

noreply@blogger.com (Anonymous) — Sun, 18 Jul 2010 08:04:00 +0000

In this internet-driven world, the number of sites has grown considerably. There are more than one billion web pages on the internet and the number is increasing with each passing day. This has led to huge competition amongst sites to get to the first page to attract traffic and generate sales. SEO outsourcing is a major trend in current scenario as most companies want to concentrate on their core competencies. They don’t have time and resource to do this expert job of search engine optimization.

Hiring a dedicated SEO consultant, in all aspects can be a real good option to get your site to the first page on major search engines. SEO consultants have the right strategies and techniques to bring traffic to your website. They are thorough professionals and can handle their job much more efficiently then anyone else. Today Search engine optimization or SEO is the most effective tool to enhance your website’s visibility and popularity over the internet along with helping it to rank higher on the leading search engines. If you have a website, which is not getting the desired attention then it is the best time to hire dedicated SEO consultants.

The need for SEO consultant arises from the fact that each search engine applies certain rules, algorithms and regulations to a website that registers in their indices or databases, and look for particular things in a website in order to provide relevant content to the users. Therefore, it is more beneficial if you can hire a dedicated SEO consultant instead of optimizing your website on your own. Generally, SEO consultants and companies know exactly what the search engines are looking for, and are well-versed with the technicalities involved.

Dedicated SEO consultants have unique strategies for each business. They do a lot of research about your niche products or services and analyze your website and your competitors to build up an effective marketing strategy in order to optimize the website in the desired way. They are masters in promoting your website on various search engines and other forums. When you hire a dedicated SEO consultant, you should find whether he is using white hat SEO strategies or not. A genuine SEO consultant will only use white hat SEO strategies. White hat SEO strategy basically means following the rules and guidelines set out by search engines when it comes to Internet marketing. Pay special attention to the span of time they will take to provide you the desired results for specific keywords. Know exactly what to expect before you hire a SEO consultant. Be explicit while asking them questions and concerns that you may have. By choosing the right SEO consultant, your business will become more profitable and successful.

To end with it can be said that you may hire full time dedicated SEO consultant individually or hire a SEO company according to your needs. The dedicated professionals will give your business the much need momentum by optimizing your site in the right direction. Your full time SEO Consultant will be available to you through IM, Email and Phone. A Dedicated SEO consultant is the right choice when you need top rankings for your keywords on major search engines.

Social Media Marketing Strategies for Business Growth

noreply@blogger.com (Anonymous) — Wed, 07 Jul 2010 16:40:00 +0000

Does your business use a Social Media marketing strategy or a marketing strategy that uses Social Media? One is a Social Media marketing recipe for success. One is a Social Media marketing recipe for consuming valuable time and resources with quite possibly nothing concrete to show in return.

According to Dictionary.com a strategy is "a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result".

The goal of this article to provide you a step by step plan that will result in an optimized Social Media marketing strategy. And best of all it's free. No e-Books, no annoying pop ups and no registration. Why am I offering all this information for free?

Simple. At some point when your company decides it wants to outsource one of the following processes, or any related to Social Media marketing, SEO, MMO or content creation procedure.

The following steps for creating a Social Media marketing strategy are being presented in four phases. Each phase is equally important and their order is also relevant. If you successfully implement these phases you will achieve a desired result. The extent of that result will obviously depend on the extent of the need, and the creativity applied.

Step 1: Research your target market. Your target market is the online audience that has the biggest need, or has already demonstrated an interest, in the products or services your business offers.

For additional information and resources read the following article. It will take you through the above vitally important process step by step, it's free and contains no advertising. Article Link-

Social Media Marketing: Steps used by the Large Agencies To Gain Results

Step 2: Determine which Social Media platform is best for reaching your target market.

The below article compares the unique advantages of Twitter verse Facebook but the information also applies to any social networking community, Blogging or the newest niche application. Article Link-

Facebook verse Twitter which is better for your Business goals?

Step 3: Content creation and optimization. It can't be overstated. The best Social Media strategy in the world will not succeed, or come close to reaching it's potential, if you don't offer content that appeals to your target market. Online content takes many forms. It can be written copy, placed in a video, linked to from another source or contained within a customized application.

The below article outlines how to create and optimize content for Twitter. But as stated above, the basic theory applies to any content used in any Social Media marketing strategy. Article Link-

How to create and optimize your content to gain measurable results!

Step 4: You've defined your target market. Selected a Social Media platform(s). Created and optimized the content. Now you're ready to build it. And if you build it they will come, your company will gain tremendous Internet exposure, traffic and a very nice return on investment right?

Well, perhaps that was the case ten to fifteen years ago. Before the Internet became a very crowded global community. But for some reason far too many Social Media efforts still under emphasize the most important strategy. The "Marketing" Strategy. The Strategy that lets your target audience know what you've created, how it will benefit them and where they can find it. The strategy that focuses on conversions.

The below article focuses on Search Engine Marketing conversion, but as is the case with the above articles, the information applies to any marketing strategy. Whether it’s Internet marketing, e-Marketing, Social Media marketing, mobile marketing, affiliate marketing or niche marketing. Article Link-

On site and off site SEM Tips for higher conversion rates

Bookmark this article, implement these four phases and join an elite group of businesses that are reaping the benefits of a profitable Social Media marketing strategy.

Brain Burning Brand Names Boost Business

noreply@blogger.com (Anonymous) — Wed, 27 May 2009 18:06:00 +0000

A while ago, I wrote a blog post on the power of names. I won't repeat it here, except for the fact that, while branding may not be a priority for you, choosing a name for your business or product (even your domain name) is often the single, most important business decision you will ever make.

In this blog post I submit five characteristics of great brand names, which I call the five "S's." They are characteristics I encourage you to follow when coming up with a solid, long-lasting, and highly profitable name.

For starters, let me point out that the best names are names that are short, easy to pronounce, and easy to remember. They have considerable mnemonic value, which often translates into financial value.

A mnemonic is a device - such as a word, symbol, or sound - intended to assist in recall. If a name carries some mnemonic value, it will improve traffic, sales, and value to your business on its own. The more mnemonic a name is, the more valuable it is.

There are various reasons for this.

First, due to the growing overload of information on the web, people no longer have the time to search the Internet let alone pages upon pages of search engine results in order to find exactly what they want.

Sure, search engines will always have a place.

But more and more people would love to skip irrelevant search engine results. Many will in fact attempt to reach websites directly by guessing and typing plausible domains into their browsers.

(How often have you done this? I do all the time.)

Either that or, when do they use the search engines, they will search for specific names, especially those they remember or deduce, first - and do so before they try to search for something too generic or general, which might force them to wade through pages of search engine results to no avail.

Think about it. How easier would it be if they knew of a name beforehand and typed it into a search engine? How much more relevant would search engine results be?

You guessed it, a lot more.

Take, for instance, search engine trends, even trends that appear on the front page of social networking sites. When a current news item, hot topic, major event, or popular controversy crops up, the Internet becomes inundated with people looking those terms up. Search trends often include brand names, too.

Your objective, therefore, is to choose not only a good brand name but also one that burns itself into the mind of the marketplace. The brains of the people in your market. That's the power of being "hooked on mnemonics.

Nevertheless, while the availability of good brand names is shrinking, here are five basic guidelines to follow. Try to follow these as much as you can. I call them the "5 S's of Naming" (and yes, using the letter "S" is a mnemonic), which are:

1. Suggestiveness
2. Spelling
3. Size
4. Singsong
5. Scalability

1. Suggestiveness

First, choose a suggestive name, one that communicates the main benefit if not at least the nature of the product, business, or website. Benefit-based names have a multitude of advantages beyond ease-of-recall, including credibility.

Studies show suggestive names that instantly communicate what the product or business is all about, what's their purpose or benefit, in one fell swoop, can rapidly improve desirability, believability, sales, and of course, brand equity.

Look at some of the strongest brand names out there. You will notice that most of them tend to have a name in which the main purpose or benefit is suggested.

For example, "Jiffy Lube" means a fast oil change. "Band-Aid" means a bandage that comes to your aid. "Duracell" means a battery cell that's durable and longlasting.

Benefit-based suggestiveness applies particularly well to domain names. Why? Because if a brand name is already taken, you can resort to its core benefit or purpose instead.

For example, if you sought a financial planner and were given a bunch of URLs, would you choose nafep.com (which is an actual name, by the way)? Or InvestRight.com?

2. Spelling

Second, make it easy to pronounce and hard to misspell. If you must spell it, then scrap it. The moment you're forced to spell your business, product, or domain name when asking people to look you up, you've lost them already.

Think of the people trying to find your business, your product, or your website - whether they use a search engine or not. Make it easy for them to do so and avoid anything that impedes the proper spelling of the brand name.

For instance, avoid numbers, hard-to-pronounce words, or acronyms. Unless you are IBM, AOL, CNN, BMW, or some other, already well-known brand, avoid acronyms or initials at all costs - they are probably the worst of the bunch.

In short, make the name intuitive. I'm not just talking about unique names, either. Avoid generic words that are easily or commonly misspelled, which may impede traffic.

For example, if you have a wedding planner site, would you call your business "Marriages Made Easy"? Or "Weddings Well Done"? The two are good, but "marriage" can often be misspelled with one "R" instead of two.

(If you already have one and it's too late, hopefully it's not too late to register the misspelled domain to capture additional traffic - lest they go to a competitor, much less a site that might be less favorable, like some ädult site.)

On the other hand, if an acronym makes a name easy to pronounce, easy to remember, and shorter, then go for it. In fact, this is the third guideline.

3. Size

The shorter it is, the better it will be. For example, which one would you remember the most and have the least amount of trouble (or potential for error) in typing into your browser: YetAnotherHierarchicallyOrganizedOracle.com? Or Yahoo.com?

Long names can be counterproductive as it diminishes its mnemonic value. "Federal Express" is now FedEx. "FedEx" means a courier that express-ships your packages, federally. But since they now ship internationally, FedEx makes better sense.

Get details information here- Visit News

5 Reasons Why Most Internet Marketers Fail

noreply@blogger.com (Anonymous) — Thu, 21 May 2009 13:06:00 +0000

When it comes to starting any endeavor, whether it be learning a new hobby or starting an online business, we all have to start at ground zero. We all have to start at the very beginning from the very same place. Granted, we each bring different skills and backgrounds into the mix, but for the most part we are all on equal footing at the starting line.

If this is the case, then we really have to ponder why is it only a choice few go on to succeed, while most people don't. Just what are the reasons why most online marketers fail? This is the core question that has to be answered if you want to fully understand Internet marketing and how it works.

What are these basic reasons?

What are the causes or stumbling blocks that hold many marketers and webmasters from reaching their full online potential? If we know these factors, we can learn how to avoid them and even overcome them in our own online marketing. These reasons can be a solid reference point or even a source of inspiration for any online marketer just starting out.

Speaking from the viewpoint of someone who has started from the very beginning with little to no knowledge of computers or even marketing for that matter, I can honestly relate to the beginning marketer. I even had to learn HTML from scratch in order to construct my own webpages. Probably my only advantage, I did have a background in art but designing webpages was completely different from anything I had done previously to starting in online marketíng.

But from my own experiences I have drawn some general conclusions about Internet marketing and why some people succeed while most people fail. So here in my honest opinion, are some of the main reasons why many online marketers fail:

1 - Overwhelmed With Information:

Perhaps, one of the biggest obstacles I faced when I first started my website - I was bombarded with so much information on how to proceed I didn't have a clue which direction to take or who to believe. Thousands of different info products telling you to do this, not to do that... so much marketing information to absorb that you end up scratching your head and looking like someone auditioning for a zombie movie.

Completely overwhelmed with so much information, many marketers or webmasters enter a state of paralysis where nothing gets done. You go from one course to another or from one method to another, without any real understanding of how to proceed or how to get a detailed blueprint to follow.

Information overflow can effectively crush all that novice enthusiasm and literally kill even the most eager of entrepreneurs. Anyone starting out must be aware of this obvious but insidious pitfall you have to avoid at all costs. One of the best remedies, simply try concentrating on just one or two marketing plans/marketers for all your information. Try to eliminate the clutter by just working on one marketing system. Just have a few key marketing resources you go to for information, not a hundred! And do your homework, only pick marketers who can back up their claims with observable results on the web. One obvious checkmark - just see if those marketers have top rankings for their sites for popular profitable keywords associated with their sites or products.

2.Lack Of Key Marketing Basics

There are some key marketing basics or fundamentals you must learn about marketing online. Internet marketing has some key elements you must get right or you will have a difficult task in succeeding on the web. Just simple factors you must get right or it's game over before you even get started.

Most marketers fail to realize the web is "information driven" and you must supply quality information or content in order to truly succeed. You must provide a valuable service or function to your visitors. You must help solve their problem. You must give them a solid reason to use your site or product. Quality content is and always will be King on the web.

You must also understand much of the web is "keyword driven" and you must construct your webpages to take full advantage of these keywords. You must have at least a rudimentary understanding of SEO (Search Engine Optimization) and how you can use it to get top rankings for your keyword phrases.

3. Lack Of Time And Resources

Another major reason why many marketers fail is because they simply can't afford the time to learn and build their online business. Most people just can't stop everything and work full time online because they have bills to pay and families to support. It may take months, probably years, before you can build up a successful online business that gives you a comfortable living. The average person just doesn't have the time or the resources to spend months learning how all this works.

Keep in mind, getting a business or website going is probably the most inexpensive way to start your business. Domains are cheap. Web hosting is cheap. Web design is cheap if you can do it yourself... Compared to starting a business in the "real" world, creating an online business will only cost a faction of the normal expenses connected with starting a business. But the main problem is having the resources to pay your living expenses until your online business is profitable. Many beginning online marketers don't have these resources and the main complaint from these marketers: "I Simply can't afford the time to work at this online stuff."

One solution is to work at your online marketíng in your spare time and gradually build up your business until you can afford to do it full time. It will obviously take longer but you can still get to the same end goal.

4. Lack Of Necessary Skills

Actually, you don't need many skills to succeed online. However, one of the major skills you must have or you must learn is communication. You must learn how to communicate. The web is all about communicating your points to your visitors or viewers so you must acquire good communication skills.

It really helps your marketing if you are a good writer because you can easily get your points across with written text or copy on your site. Writing skills can be learned but many beginning marketers don't fully understand how important their writing skills will be to their success. You must be able to communicate on your site, in your newsletters, with your customers... might sound a bit obvious but you would be surprised at how many marketers lack this simple, yet necessary skill.

But don't fret, because once upon a time, the written word was king online - but not any more. Videos are rapidly taking the place of the printed word so anyone with a camera can now be a success online. Of course, you still need good communication skills even using videos, but many marketers have found this is a much easier way to communicate information about their site or product.

5. Lack Of Persistence

For me, one the most significant reasons most online marketers/webmasters fail, is because of a lack of persistence. They simply give up too soon. They try something for a few weeks, even for a few months and then they conclude this is not working and they give up.

Building a solid online business or viable website takes time, a lot of time. Just because your business is online, doesn't mean everything will fall into place overnight, it takes time to establish a customer base. It takes time to build your business relationships with others in your field.

Sometimes, it may take years before you see some solid returns. It was three years before I saw any significant revenue coming from my online ventures, and another year before I could summon enough courage to do this online marketing full time. If I had given up and not persisted at this web stuff, I would not be writing this article right now.

Building top rankings for your keywords in the search engines (especially Google) can take months, even years before you see any results. The real key is to be persistent and keep at it, day after day, until you get those top rankings. You simply must be persistent or you will fail.

In conclusion, having said all that, you must also realize there are plenty of exceptions to all of the above. There have been countless success stories on the web where someone has come up with a novel idea or product and become successful overnight. The web can provide immediate success for some, but for most of us, it will take some time and hard effort on our part to build a successful online business. Just try to avoid many of the pitfalls or reasons listed above and you will have a better chance of placing yourself in the success column.

>>Source of the story

Multiply Your Marketing Like a Virus

noreply@blogger.com (Anonymous) — Thu, 21 May 2009 13:00:00 +0000

In today’s Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences.

When you look at how blogs, forums and social networking sites have exploded in the last few years, you can see how powerful word-of-mouth is. But the question is, is it all really important? Can it really help your business?

Yes.

And I’m not talking about traffic. And you don’t need to be controversial, either. I’m talking creating systems to leverage, manage and profit from the “buzz.”

Word-of-mouth is one of the most powerful lead and business generation processes there is. Online, some people call it “word-of-mouse.” But we know it more as viral marketing.

Viral marketing is the process of implementing means or tools through which the knowledge of your existence self-propagates. Like a virus, your visibility spreads throughout a network of people who refer you to each other.

Notwithstanding the power of backlinking, traffic and SEO, viral marketing is key for a number of reasons. Success in the offline world is “location, location, location.” The Internet is no different. Your success depends highly on the number of locations you appear online - places on which your site, link, company or product name exist.

In essence, to expand your reach, you need to be in as many places as possible, talked about by as many people as possible and be in front of as many eyeballs as possible.

With viral marketing, there are three ways of doing it:

* Create content
* Create applications
* Create systems

The first is self-explanatory.

* Your content may be controversial or buzzworthy.
* It may create raging fans - or enraged enemies.

The second is simple: you create an application — whether it’s a video, audio, file, software, document, etc - that people can pass around, and thus proliferates the knowledge of your existence on the web through other people’s efforts.

I might write about these two at a later time. But for now, the one on which I want to focus is the third: creating a system.

Before I give you some examples, let me explain why word-of-mouth works wonders. Those who get to know you or to know about you through a third party grant you a higher level of confidence, credibility and loyalty. According to Dr. Robert Cialdini in his amazing book, “Influence: The Psychology of Persuasion,” this is social proof in action.

Remember a dictum a mentor of mine once told me, which is: “Implication is far more powerful than specification.” In other words, if you tell people you’re the best, that you’re the leader in your field, or that your product is the best solution to their needs, your self-serving promotional bias makes it all suspect.

However, if someone other than you - whether it’s on a blog, in an email, on a social networking site or in person - says to another that you are indeed the best or that you do have the best solution to their problems, how much more believable will that person’s statement be? How much more credible and trustworthy?

The answer is “definitely more.”

Accordingly, word-of-mouth is not only important because it creates an awareness of your business (let alone traffic), but also it is important to the degree to which third party marketing indirectly communicates greater credibility, superiority and value of the products or services you offer.

In his book “The 22 Immutable Laws of Branding,” Al Ries stresses the importance of leadership and how that leadership is communicated.

According to Ries, people never buy the best - they only think they do. They usually buy the leader (or what they perceive as being the best). And that perception is often molded by what they are told and by what others do, not by what is fact or by what is being advertised.

Coke, for example, outsells Pepsi. But according to Ries, taste tests reveal that Pepsi is the better tasting brand. So, why does Coke still beat Pepsi in sales? It is not because it is the leader in the marketplace or promoted itself as such but because it is known as the leader. And the reason it is known as the leader is because Coke was the first cola “in the mind” of the marketplace.

It is the one most talked about, even to this day. When a person is introduced to cola for the first time, they are often told to try Coke. Restaurant patrons still ask for “coke,” even when Pepsi is the only cola served. Why is that? While other colas are bombarding them with marketing messages, people have heard of Coke first, and most likely from other people.

Consequently, if people hear about you from other people, and not some advertisement or pitch, this social proof will create not only a certain buzzworthiness about you but also an almost instant trustworthiness.

How do you do that? The most significant method is to be the first. If your business or website is unique, focuses on a niche or is the first in some category, the knowledge of your existence will spread quite naturally, almost like wildfire. It becomes viral in and of itself, in other words.

Now, I’m not saying you need to be new. I’m only saying you need to be unique. Or better yet, you need to be the first. Whether it’s catering an existing product to a new niche, or adding a new twist to an existing product, you become the first.

I said it before: don’t be the best, be the first. But more important, as Ries pointed out, “Don’t be the first in the marketplace, be the first in the MIND of the marketplace.”

That said, there are ways to use systems that will leverage the spreading of that message, on the other hand, which helps to multiply your marketing punch. Such systems both simulate and stimulate word-of-mouth advertising.

Networking systems, for example, include strategic marketing alliances, joint ventures, and affiliate programs. And unlike the more traditional traffic generators such as ads and search engines, these specific tools are much more effective since they are used by third parties and not by the original advertiser.

In these cases, people don’t find you. They are told where you are because someone told them about you - especially if that “someone” is a person whose opinion they value.

If you received a call, letter or email from someone you know (and especially trust) referring you to a particular company, how much more credible will that referral be when compared to a blatant advertisement coming from the company itself?

You got it. A lot more.

When we think of viruses, we remember when “Melissa” and “I Love You” hit the scene in the late 90s and early 2000s. No, they weren’t some kind of adult-oriented websites, but computer viruses (or is that virii?).

But here’s why they were so effective: the devious (or perhaps even brilliant) way these viruses worked was that, after opening the email attachment, it sent more virus-infected emails to the first fifty people in your address book without your knowledge.

While we are bombarded with spam and phishing attempts, and anti-virus warnings telling us to never open an attachment from an unknown person, how can we resist doing so when the email apparently comes from someone we actually do know (since the virus uses address books to multiply itself and even personalizes the email with that person’s name)?

We can certainly learn the way viruses work - and, in the same way, apply that process to online marketing.

How? Remember that good ol’ fashion process called “networking”? According to Jill Griffin’s wonderful book “Customer Loyalty: How to Earn it, How to Keep it,” we are more open, trusting and loyal when doing business with or being marketed by people we know - and we certainly refer them to others more often as well.

Networking grants you the ability to reach corners untapped - areas that would have been unreachable otherwise. I personally don’t advocate traditional networking (the simple, “I’m open for business” kind) because, in my experience, it hasn’t brought me anything substantial in return. While it can be a fantastic marketing tool, the way in which networking is conducted is often the reason why it does not produce any favorable results.

When you’re only networking, more often than not people will want something in return - otherwise, they will lose interest or stop sending referrals if you don’t take the time to recognize their efforts. A way to consistently reward others is to turn your networking efforts into systems - in other words, to develop strategic marketing alliances.

There are many ways to accomplish this. But the most effective forms of networking are those that are systematized.

A traditional network is one in which qualified leads that you can both share, or information about each other that is promoted to each other’s market, clientele or subscribers. This way, you can effectively cross-promote or share markets with each other. As long as your alliance logically shares a same target market but without directly competing with you, it could be potentially rewarding.

On the Internet, this technique is one in which a systematized method of cross-promotion between you and your alliance through a unique, joint marketing effort is created. It is also often referred to as a “joint venture.”

For example, this includes the coupling of complementary products or services in a single offer that’s exclusively marketed to each other’s market. While different, these offers are combined and marketed under the banner of a single promotion.

Whose product or offer can you bundle with yours to create an entirely new and distinct package?

In its simplest form, if your alliance sells a product to a market that matches yours, they can add to their offer additional products, services or bonuses from you, which may include an exclusive special offer for one of your products as an upsell.

But the best method I’ve found is when you create an entirely distinct product with those from two or more strategic alliances, amalgamating existing products from all companies into a single offer that’s sold simultaneously from your partners’ sites.

For example, you sell cookware online. You can easily team up with a publisher specializing in cookbooks and throw a book in the mix. While you raise the price and split the profits with the publisher, you instantly raise the perceived value of the cookware through a co-branded approach or a combined package of non-competing products or services.

Best of all, each of you market the “new” product separately while sharing in each other’s traffic, market, lead-base and referral-sources (i.e., your own respective networks, including affiliates, “fans” and even suppliers) - thus doubling the reach with the same marketing effort.

If they have their own distinct affiliate program, network of affiliates and fan base, including their own blogs for instance, they can leverage the knowledge of your existence quite rapidly. And vice versa.

Ultimately, by leveraging the efforts of others you not only propagate the knowledge of your existence on the web, but also you create trust and credibility. And if you cater to a new market, or offer a new product by taking an existing product and giving it a new twist, you also give yourself an extra dose of buzzworthiness, too.

>>Source of the story

Still you trust on google

noreply@blogger.com (Anonymous) — Sat, 31 Jan 2009 14:56:00 +0000

Hello friend's..

I was just checking some search result in Google 10 min back, i got totally surprise because Google showing "This site may harm your computer." with every search result even with Google. You can check in google.com with search queries like - google, yahoo, microsoft.

Page Rank Update: New Year Gift by Google

noreply@blogger.com (Anonymous) — Wed, 31 Dec 2008 08:05:00 +0000

Hello friend’s now most awaiting page rank update is come and picture is completely clear. It brings smile on some people face and makes other angry but as I see no of site that get high page rank is more as compare those not getting page rank or decrease page rank.

Finally it happens in the end of December or you can say its New Year gift to the webmasters by the Google. I wish all of my Blogs visitor very very Happy New year 2009.

Web Analysis: Explore the Business

noreply@blogger.com (Anonymous) — Sat, 06 Sep 2008 07:20:00 +0000

Its process and lots of things depends on the web analysis that’s why companies or organization hire a person to analyze the web data and make business strategy that helps organization to reach next level. Web analysis is not a single term its long process and results come after reviewing long data and on the basis of reports web analyst make new business plan.

We can divide web analysis in four parts:

Strategy: Make a comprehensive strategy that works best with marketing functions and technologies.

Implementation and customization: Implement develop strategy in to marketing and technology to reduce the cost and gain maximum benefit. Customize process, tools and man power.

Set Benchmarking: Define the key performance indicator that are most relevant to your business and after completion give maximum revenue to your business.

Resource and Web Optimization: Develop optimization strategies for your online and offline marketing initiatives that grow the bottom line and increase customer loyalty.

All these phases are broad and play major role in the success of the organization.

Google Chrome: A Neww Google Browser

noreply@blogger.com (Anonymous) — Thu, 04 Sep 2008 08:16:00 +0000

Google has launched a new company product Google Chrome it’s one more increment in browsers count. Chrome looking simple and fast but comes with some bugs too ..people start using so fast because it’s Google product and people trust on Google.

- Chrome currently runs only in Windows
- Complete site title is not display in title bar

You can download this tool here – http://www.google.com/chrome

I hope you will find more features and bugs too…

SEO is a cycle, not a once and done process

noreply@blogger.com (Anonymous) — Sat, 30 Aug 2008 07:01:00 +0000

Search engine optimization is different as other work in software industry; you can’t compare SEO with web designing and development. The major difference is that they have fixed beginning and end point for every cycle but in search engine optimization continuity is must, you can’t say that I am in top and I am not interested any more in SEO process. Search engine optimization is basically marketing and marketing never ends, each step in the SEO process informs the others that’s the main reason your competitors doing the same and giving you tough competition.

One phase is in SEO process is competitor analysis and in this analysis we analyze the competitor plus and minus and we start working accordingly. Its gives us details about how they have optimized their website and what marketing efforts they have taken and so on.

We need to keep our eyes on sites activities means source of traffic and user feed back about the site and how we can make our site better as compare our competitor. All these things require continues work on site.

What's Referrer Spamming?

noreply@blogger.com (Anonymous) — Fri, 29 Aug 2008 10:20:00 +0000

Its way to run a script that send a robots to access your website URL and this action convert in to visit and display in server log when webmaster review site traffic but it’s all entirely fake because its software generated visit not natural.

Why People doing this?

Many site leave open their server log stats for search engine crawlers - so you can gain crawlable links from valuable university and government sites easily.
You can gain significant traffic from webmasters checking their logs, finding you in the referrer lists and clicking through to see what you’re saying about them.
These two are main purpose people doing referrer spamming but it’s not more effective because search engine crawler sometimes catch this fraud work and penalize your site.

Role of Geographical Targeting in Internet Marketing

noreply@blogger.com (Anonymous) — Thu, 28 Aug 2008 13:20:00 +0000

Suppose we have a shopping portal and offering shopping services in all over world. Everyone can purchase anything to everything but we need visitor first to sell our products and products choices vary form country to country. This is the main reason behind geographical targeting if we want visitor from US we need to start email campaign, PPC campaign, News Letter only for US region visitor.

Geotargeting happens on the server, before the page is sent to the browser. When a user requests a page from the server, the server queries the user's IP address against a database of worldwide IP addresses. The database identifies the country of the user's IP address and then the server decides what to do.

Chances of conversion rate are high in geographical target based campaign that’s why everyone starts providing geographical targeting facility in their paid campaign facility like Google.

Google Search Share In India Tops At 81.4%

noreply@blogger.com (Anonymous) — Wed, 27 Aug 2008 09:33:00 +0000

Search Engine giant Google dominates largest search share in the United States, but according to a recent report released today by comScore Inc., the leader in keeping a tag on metrics of digital world, surprisingly claims that Google’s online search share in India is stronger at 81.4%, indicating that Google Sites commanded the strong majority of searches conducted in this developing market.

According to comScore Inc results Google score 81.4 % market share it unbelievable, I think it's start of ending other search engine presence in India i think. To know exact comScore Inc results figure Visit

Minor Changes in Google Algorithm

noreply@blogger.com (Anonymous) — Mon, 25 Aug 2008 07:51:00 +0000

It’s drastic change that I have seen in Google search engine results recently – I am regular user of 123greetings and always send greeting from this site that’s why I am well familiar with site navigation, content and the cards. Yesterday I just type 123greetings on Google and find 123greetings in first result and surprising thing is what you know? Only 123greetings coming on site title rather than the full title available on site page. Then I am start trying same thing with other sites and I found same this with others too.

Like –

Search Query – "regards" Site – www.regards.com
Search Query – "americangreetings" Site - www.americangreetings.com
Search Query – "moneysupermarket" Site - www.moneysupermarket.com
Search Query – "nma" - Site - www.nma.co.uk

What I analyze from all these result is? It happen with branded or well established sites and search query match with URL. Logic behind this is Google want to give perfect result for the search query because visitors gives lots of weighted to title that comes on search engine results and preferred to click on such types of site where they find their search keyword.

New Version of Yahoo Search: Yahoo Glue

noreply@blogger.com (Anonymous) — Wed, 20 Aug 2008 11:35:00 +0000

Now Yahoo started a new version of search engine in India called Yahoo Glue that shows results in a different manner.

In this version yahoo trying to show all type of results related with query on a single page. Now you can see images, video, news, answer and wikipedia results for your typed query. Yahoo divide search result page in five sections –

Wikipedia Results - Show results find in wikipedia against your typed query.
Image Results - Show all images results find against your typed query.
You Tube Video - Show all video results find in YouTube against your typed query.
Yahoo Answer - Show all answer results find in Yahoo answer against your typed query.
News - Show all news results find in different news sites against your typed query.

Now it’s like a plate of dishes made from a single vegetable and i hope you like this dish.

Google Insights for Search: New Tool Arrive

noreply@blogger.com (Anonymous) — Tue, 19 Aug 2008 13:22:00 +0000

Google launch Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.

Let's take the example of entering the term apple. You'll notice that the majority of top related and rising searches are associated with the brand Apple.

Google Insights for Search allows you to filter this query by the Food & Drink category, resulting in a dramatically different view of search volume trends and related searches of apple, the fruit. You can also use this filter to compare search terms with the category (for example, apple compared to the Food & Drink category).

You can get started at the Google Insights for Search homepage, and, just a note, you'll need to sign into your Google account to see numbers or download results to a spreadsheet. You can also take a look at more examples of how you can use Google Insights for Search. As always, we love to hear your feedback about the tool and the insights you discover. Try this tool I hope you get better results for your campaign this time.

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