Expert SEO Tips

How to Calculate Conversions For SEO

2008-08-25T16:02:00.001+07:00

SEO, also known as Search Engine Optimization is the process of getting your website to rank well on the natural listings of search engines such as Google and Yahoo. As the industry becomes more educated on the topic of SEO, many companies are now engaging in the optimization process so as to get high rankings for their websites.

However, SEO is not always about ranking and position. You need to look at traffic and conversion too. When your site is being optimized, you need to track the amount of organic search engine traffic that comes to your website. For most web statistics tracking software, you will be able to know the exact keywords that searchers type to find your website. Tracking of organic traffic is very important as you can analyze the information and fine tune your optimization process.

Now that you know the amount of organic traffic that you are getting, it is time for you to calculate conversion rate. Before you can calculate conversion, you need to determine the goal of your website. In other words, what you wish to achieve from your website? Is your website an e-commerce store that generates direct online sales? Or are you intending to use your website to generate leads for your services or products, and close the deals offline? After you have determined the goal of your website, we will have a KPI or Key Performance Indicator to work on.

If you run an e-commerce site, your conversion calculation will be pretty straight-forward. You need to have a web statistic tracking software to track the path that visitors take when they reach your site. Then, use the number of sales resulted from organic traffic and divides it by the total organic traffic to your website. Then multiply it by 100. This will be your conversion rate for SEO.

If your business deals with offline sales and services, what you can do is to place an unique phone number on your website that is not use elsewhere. So whenever there is any enquiry to this phone number, you will know that it comes from your online marketing effort. Then, instruct your phone operator to always ask anyone who calls in on how he or she finds your website. When tracking conversion for offline sales and services, it is near impossible to get a 100% accurate number. But at least, you will have some numbers to work on.

Any marketing effort needs to be measured in order to produce good result. I know that it is very tedious to measure some of the online marketing campaign like SEO. You can choose to just look at keyword rankings and positions. But if you do not know the actual conversion rate and numbers from your SEO effort, you will never know how well your website fares in the optimization war.

How to Calculate Conversions For SEO

2008-08-25T16:02:00.000+07:00

Directory Submissions

2008-08-25T15:53:00.001+07:00

Research shows that search engines contribute most of the traffic on a website Visitors are likely to visit website listed from pages 1-3. Other than that, they sometimes neglect. Directory submission involves the process of listing your website for the search engines to pick up. This can be a lengthy process since it may require some approval, however it will reflect a good return of investment in done correctly.

Once a websites URL is submitted on a directory, it could get a decent amount of traffic. Directories hold millions of websites categorized for various fields and if your website is under a good category then there is your chance. Through directory submission, search engines will have some ideas of what your website is all about increasing keyword relevancy.

In promoting a website directory submission should be the first move. Let the directories know that your site exist and search engines will be checking it. Websites that are submitted to a directory will mostly get more traffic. Search engines will look for matching websites from the directory and analyze it. Adding a website to a directory will also increase the number of back links to your website.

There are hundreds of directories in existence today. Some offer free service and some are paid. Enlisting your website to directories may take time and not all directories will assure your website to be on top. It`s worth a try though. Try to submit your website to as many directories. This will help promote your website to search engines.

The Eight Fastest Ways to Get More and More Backlinks to Your Website

2008-08-25T15:50:00.001+07:00

If you are into search engine optimization, you should know that the more back links you can get to your site, the highly the search engine ranking for that site. This is because the search engine rank all website based on their popularity and your popularity is calculated based on the number of back links you have to your website.

As article marketing is one of my favorite methods for creating back link to my sites, I understand that it need some time for the articles to be approved before it can be published. However, there are some marketers who are impatient and want to get back links to your website as soon as possible.

Therefore I will like to share with you the 8 fastest way you can get more back links to your site.

1) Forum Signature Links

2) Create a Hubpage

3) Create a Squidoo Lens

4) Create a blog for your contents

5) Write a press release

6) Create Youtube Videos

7) Create Podcasts

8) Comment on relevant blogs and forum

These are all the fastest methods you can use to create more back links to your website as they usually do not need to pass through screening before it can published.

However you should also strive to provide good information with these methods despite the lack of screening as it can help to build your credibility.

If you are into search engine optimization, you can consider trying out some of these methods and stick to the one you like most.

Now put this into practice and you will see the result soon

The Eight Fastest Ways to Get More and More Backlinks to Your Website

2008-08-25T15:50:00.000+07:00

Therefore I will like to share with you the 8 fastest way you can get more back links to your site.

1) Forum Signature Links

2) Create a Hubpage

3) Create a Squidoo Lens

4) Create a blog for your contents

5) Write a press release

6) Create Youtube Videos

7) Create Podcasts

8) Comment on relevant blogs and forum

These are all the fastest methods you can use to create more back links to your website as they usually do not need to pass through screening before it can published.

However you should also strive to provide good information with these methods despite the lack of screening as it can help to build your credibility.

If you are into search engine optimization, you can consider trying out some of these methods and stick to the one you like most.

Now put this into practice and you will see the result soon

Secret to be Search Engine Optimization Success

2008-08-25T15:47:00.000+07:00

Most people are not successful regarding search engine optimization because of one simple reason, which is; they do not understand search engine optimization. So today, I will tell you the secret to search engine optimization success.

If you do not understand and respect this fact, you will never be successful at search engine optimization.

When I say successful, I mean someone who can consistently achieve and maintain at least a top 20 search engine ranking for competitive keywords or keyword phrases.

I am not talking about rarely used keywords and/or keywords phrases that no one is interested in finding or searching for on a regular bases.

Frankly, almost anyone with a few SEO tips can rank well for non-competitive keywords and/or keyword phrases especially in small niche markets. However, SEO tips along will not help you very much when you are attempting to rank high for competitive keywords.

Thus, to achieve consistent success at search engine optimization, you must first learn everything you can about search engines.

You must understand intimately all the components of search engines and how these components work individually and collectively. Moreover, you must understand how search engines relate and react to websites.

This cannot be learned overnight, you will not learn this information by reading blogs, newsletters, participating in forums and/or other commonly known and used methods of acquiring basic knowledge about SEO.

The way that you learn about search engines is through finding quality information on the Internet and/or by reading books on the subject of search engines.

Don't get me wrong, there is valuable information that you can obtain using methods such as blogs, newsletters and forums; but as I have said many times, to learn SEO you must acquire and read information that is provided in one central source that provides an overall viewpoint of the subject in a comprehensive and well written manner that is easy to read, understand and apply. This cannot be done with most methods except with books or information derived from book material in most cases.

With a well-rounded understanding of search engines, you will be equipped with a key essential for success at search engine optimization. However, you will need more than a strong knowledge concerning search engines to be successful at search engine optimization.

You must continue to add to your foundation of knowledge in relation to SEO.

Do not stop with an in-depth understanding of search engines and their components, you must take this knowledge and use it to understand how websites work structurally in relation to search engines and how using search engine optimization in unison with an understanding of search engines and websites will effect search engine rankings for keywords and keyword phrases.

Moreover, you must understand the concept of niche markets and how niche markets work in relation to SEO and search engines. Also, you must understand the importance of keywords and keyword research in your application and understanding of search engine optimization. This information along with related information will help you build an overall foundation that will serve you well as you learn and apply the principles of search engine optimization in your SEO efforts.

Now do not be overwhelmed with what I have written in this article.

Sometimes people think that a few SEO tips will be the only thing that is needed to generate a ton of traffic from search engines.

Sadly, this is not true.

Like most subjects or fields of interest, search engine optimization SEO has a vast amount of information and components that will affect your level of success. The better you are able to understand SEO and how all the related components such as search engines, websites and niche markets operate individually and collectively, the better your likelihood for success.

Remember, most people are not willing to take the time or put forth the effort needed to be successful at search engine optimization. So take advantage of the opportunity.

Put in the time and effort needed to learn all you can about search engine optimization. As you learn more in relation to SEO, you will began to see a noticeable improvement in your search engine rankings and better yet, you will begin to understand why your rankings are improving because you will understand search engine optimization at an entirely different level and viewpoint.

Start your climb up the search engine rankings. Take the time and put forth the effort to establish a solid foundation regarding search engine optimization.

SEO For Budding Webmasters

2008-08-22T13:58:00.000+07:00

Creating and setting up a Web site on the Internet for personal or business use is quite easy. Considering that there are tons of tools and programs around to help you design and publish a site that requires no hard-coding or programming experience, you can easily create one for your own function in the shortest possible time.

The problem of budding Webmasters today is to come up with an online page that is accessible to the online public. Let's face it, a site that Web surfers don't know about is quite useless. SEO, or search engine optimization, offers tons of different strategies that will help these individuals boost their site's accessibility on the Web. But if it's your first time doing it, then you might find it hard to even try the simplest of methods in SEO.

However, it is quite possible to apply some of the Internet marketing strategies that follow SEO concepts without wracking your brains to make it work for you or to spend hours and hours implementing the changes. Here are some of them.

Keywords

Improving your accessibility through the use of search engines is the gist of SEO. To achieve this, you need to keep in mind that these lookup tools require the use of keywords from Web surfers to run a successful scan on the Web, so you need to place keywords on your site that fits perfectly with your online content.

For starters, you need to come up with a variety of keywords that people on the Net might use to look for information that is found on your site. Integrate these keywords onto your site title, description, site address (domain name or URL), and into the content of your online page to increase its search engine coverage. Avoid spamming keywords if you don't want to get your site banned from search engine listings.

Page Rank

Page rank is another fact that will improve your placement in search engine results. Your page rank value will be determined by the number of links on the Web that points back to your site. To get this done, you might want to contact Webmasters of other Web sites to place your link in their site and vice versa.

Other methods are also available to increase your page rank, such as:

• Social bookmarking

• Social networking

• Publishing articles on the Web with embedded links on the content

• Advertising your links on forums (place links your signature instead of posting it directly on topics)

• Submission of your link to Web directories on the Internet.

Landing on the Top 1000 Search Engine Rankings

2008-08-22T13:57:00.002+07:00

Search engine optimization is a very complex thing to internet marketers. It is the human anatomy of online business wherein all SEO components should work hand in hand just like the human body does. As an internet marketer myself, my initial goal is for my websites to land on the top 1000 search engine rankings and then work to improve from there.

In order to do that, I have learned from internet gurus that quality back links can improve search engine rankings. Let us define what back links are. They are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of back links is one indication of the popularity or importance of that website or page. There are two kinds namely a) one way - free back links, no link back required and b) reciprocal - links pointing to your site while you link back. Where can you get them?

1. Link Farms - This is the most common way to get links to your website but search engine nowadays are frowning on it. A link farm is a Web page that is nothing more than a page of links to other sites.
2. Link Exchanges - A lot better than the first one because reciprocal links are established between two relevant websites. This is one way to get free permanent back links to your site. There are also paid options.
3. Natural - This is the best way, the only drawback is it takes time before you can see results.

How Does It Work?
To land on the top 1000 search engine rankings, one has to write an original article. The content should be relevant to the topic being discussed. It should be brief and concise, easy to understand and comprehend, and should contain the proper keywords. The article should be proofread for punctuation, spelling and grammatical errors. The last thing you would want to happen is disappoint your readers with simple mistakes on your article.

Next step is to submit your article to article submission sites with a high PR (page rank). And don't forget article directories and social book marking sites. These sites offer free back links no link back required. For better results you can choose to submit only to sites with a PR 3 or higher. After submission, all you have to do is wait for at least one week.

You will surely notice the difference. Your submitted article will be made available for redistribution to other sites and when publishers pick it up, your back links will surely increase and it will continue to rise as your website matures and ages. The beauty of this is what you get are all free permanent back links to your site. More back links means more visitors and finally more money for you.

Getting quality links is only one aspect of the ever changing SEO techniques and strategies. There are several of them but one has to start from the basics. I have used it before and I am still using it today. Quality back links can help you land on the top 1000 search engine rankings.

The Importance of Search Engine Optimization

2008-08-22T13:57:00.001+07:00

Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? As you know, B2B transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is made. Therefore, the process requires a period of time between researching the product and placing the order. It’s an ongoing rather than snap decision.

“The Role of Search in Business to Business Buying Decisions” is a well-designed study of approximately 1500 participants responding to a 40-question survey that was validated with pre-testing before implementation. You can download the entire report for free, and here are a few highlights:

• When participants were asked to indicate how they would go about making a B2B purchase, 93.2 percent said they would research the purchase online.

• When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would.

• When asked where they would start their search for information, 63.9 percent of participants chose a search engine over consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals.

• When taking budget into consideration, manufacturer’s sites and industry portals were the chosen starting place as budgets increased. However, 86.9 percent of participants said they would visit a search engine after visiting those sites.

The study is rich with too many details to cover in this article, but following are some important conclusions:

• Search engines play a dominant role in B2B purchases.

• Search engines are used in the early or mid research phase in the buying cycle.

• Google is favored over other search engines.

• Search engine research takes place at least one to two months before the buying decision.

• Good balance between organic and paid search is necessary. Organic SEO gets over 70 percent of the clicks.

• Position is a factor, with over 60 percent clicking on the top 3 listings.

• Most users decide which listing to click on in seconds upon scanning the page.

With all this qualified traffic originating from search engines, it is more important than ever for B2B marketers, wholesalers, and B2B exchanges to ensure their Web sites are correctly optimised for good positioning in search results. There is also great value in SEO/SEM as a user-friendly marketing tool.
The Uniqueness of Search Engine Marketing

Search engine traffic is highly targeted. That's because potential buyers who find your B2B offerings through search engines are looking for your products and services on their own, so they are predisposed to hear your marketing message. You can’t find a more qualified prospect than that. Here’s what distinguishes search engine marketing from other types of advertising:

1. Non-Intrusive: Search marketing is a non-intrusive marketing tool. Most advertising, both online and offline, interrupts consumer behavior. If a user goes to a web site for info, up pops an intrusive ad. Reading a newspaper? Ads dominate and force articles to be continued on another page. With search engine marketing, the user is actively seeking your products, services, and information. They are delighted to be driven to your site.

2. Voluntary: Search marketing is the result of user-originated behavior. Your visitors from search engines and directories have voluntarily clicked on your listing rather than any competitors, thus they are motivated to explore your offerings.

Ten Tips for Help You Get High Search Engine Ranking

2008-08-22T13:54:00.001+07:00

The following is a list of 10 basic tips to help you improve your website's searching engine ranking in Google, Yahoo, MSN,etc:

1. You Must Find the best keywords For Your site.

Keywords are the words that describe your service or product. More importantly, keywords are the words your clients or customers will enter into search tools such as Yahoo or Google to find your services or products. Build a list of 30-60 keywords for your website.

One way to find good keywords is to try to think like your customers. What words would they use to find your service or product?
Another way is to look at your competitor's sites and see what keywords they use.
There are also a couple of useful tools to help you find keywords. One is wordtracker.com. Wordtracker is a paid service that can help you easily find the most popular keywords and also to see how competitive those keywords are.
Another keyword analysis tool, Overture, is free but not as powerful.

2. Add Relevant Keywords to the Keyword Meta Tag on Each Page Meta tags provide information about a webpage and they help search engines to correctly categorize your pages. Meta tags are inserted into the html code on your web pages and are not invisible to the user. Use 10 to 12 keywords.

3. Add keywords to your webpage title tags. Each web page on your site should have a keyword rich title tag of about 40 to 60 characters, including spaces. Search engines use the title tag to rank your page and they often include the title tag text in the search results. For example, if you are a painter in the Denver Boulder Colorado area, you might use the following title: Boulder Denver Colorado Interior Exterior House Painter.

4. Add Keywords to your web pages Add relevant keywords to the text of every page on your site. It's especially helpful to have keywords in headers, lists, the first paragraph, and in bold or italic font.

5. Add New Content to Your Website Search Engines read text content, and the more good text content you have on your site, the better. Plan on adding new content to your website each week. Make sure the content is relevant to your site and helpful to your users. For example, if you are a house painter in Boulder or Denver Colorado, you can write an article about how to power wash your house. Or give tips on painting. Users love 10-Ten lists. And remember to include your relevant keywords in the content.

6. Get Relevant Websites to Link to Your Site. In addition to text content, search engines use links to determine a site's relevance to a user's search. Lots of relevant links from other popular web sites tell the search engine that your site is important and relevant to the search. Ask your suppliers, vendors, and clients to link to your site. Try to find relevant blogs or information sites and get them to link to your site. Don't forget your friends and work colleagues. And make sure the incoming links are keyword rich. For example, instead of Click Here for a good house painter, use Denver Boulder House Painter, Interior, Exterior, Repair. Search Engines see links as important indicators of a site's relevance to a search, but Click Here doesn't give the search engine any indication of what the link means. And don't forget to link OUT to websites that contain useful information that is relevant to your site.

7. Add Keyword Rich Links to your web pages If your site contains a lot of useful information, try to link to it from other pages in your site and use keyword rich links. For example, the Denver Boulder Colorado painter might have a list of services they offer. First, create a page with details about each service and then create a descriptive, keyword rich link to each page.

8. Create a Site Map. Create a site map that list all the pages on your site. The site map makes it easier for search engines and your users to find the information on your site. Include a link to your site map in your main navigation so it's easy for users to find it from any page.

9. Eliminate Javascript Links, Javascript Navigation, Flash, and Flash Navigation Search Engines do not read Javascript or Flash. As a result, if your website navigation is dependent on javascript or flash, you should replace it with text-based navigation or supplement it with additional text-based navigation links.

10. Submit Your Website to Google, Yahoo, MSN, and dmoz Open Directory Project. Although there are hundreds of search engines, submitting your site to the big four is mandatory. Many of the smaller search engines get their data from one of the big four.

Google Site Submission

Yahoo Site Submission

If you submit to Yahoo, you will be submitted to MSN; MSN uses Yahoo data

dmoz.org Site Submission

How Does Google Search Query Work? Google's Secret Revealed

2008-08-22T13:52:00.000+07:00

You must be thinking at times, how Google is able to give out the correct or the required result in such a short span of time? I myself use to ponder over it for a long time.

Let me explain you the process behind the search result delivered in Google.

The life span of a Google search query normally lasts less than half a second, yet involves a number of different steps that must be completed, before results can be delivered to a person seeking information.

How Google spider crawls:

In Google, the web crawling (downloading of web pages) is done by several distributed crawlers ( called Googlebot). There is a URL server that sends lists of URL's to be fetched to these crawlers. The web pages that are fetched by the Googlebot are then sent to the store server. The store server then compresses and stores the web pages into a repository (a kind of storage facility). Every web page has an associated ID number called a doc ID that is assigned whenever a new URL is parsed (analyzed) out of a web page.

The indexing function is performed by the indexer and the sorter. The indexer performs a number of functions. It reads the repository, uncompress the documents, and parses (analyzes) them. Each document is then converted into a set of word occurrences called hits. The hits record the word, position in the document, an approximation of font size and capitalization.

The indexer distributes these hits into a set of "barrels", creating a partially sorted forward index. The indexer performs another important function. It parses (analyzes) out all the links in every web page and stores all the important information about them in an anchor file. This file contains enough information to determine where each link points from and to, and the text of the link.

The URL resolver reads the anchor file and converts relative URL's into absolute URL's and in turn into doc ID's. It puts the anchor text into the forward index, associated with the doc ID that the
anchor points to. It also generates a database of links that are pairs of doc ID's.

The links database is used to compute page ranks for all the documents. The pages that get into the barrel first will be most likely to be included in the search results. The question is, how does Google decide which pages go into the barrel first? The answer (as some of you probably would have already guessed) is based on the fact that the doc ID is an integer.

For viewing how Google search engine works,

Click here

Unique SEO Tips & Tricks

2008-08-22T13:51:00.001+07:00

I'd like to start out this article by telling you that I have experience in Search Engine ranking technologies dating back to before Google was even a day dream. If you are looking for true Search Engine Optimization experts, look to those who dealt in the early days with Yahoo before they charged $199 to get your site listed in their directory, Altavista (Pre-Babelfish) and MetaCrawler to name a few. I will start in order of what I believe is most important in Search Engine Optimization.

1. TITLE Tags. Imagine yourself in the library, what's a library right? Well we've all sat at those old school Pentium II or Pentium III computers searching the directory by typing in keywords related to the subject of the book you are looking for. Once you got your results, you jotted them down on those tiny pieces of paper smaller than a Post It note with a little pencil you could barely get a grip and off you went searching for the title that seemed most relevant to what you were looking for. TITLE tags, the information between the TITLE tags on a website are just as important as the title of the book you were searching for at the library back in the 80's. The TITLE tag best describes what each page's content is about and helps the search engine spider to index that page correctly. Whatever is in your TITLE tag should match the content of what is on the actual page itself.

2. META Tags. A lot of search engines these days don't use META tags anymore, but they can still be helpful. Especially the robots.txt file which you will need to create a tag for to let the spider know where on your server it is created. This should be in your server's root or home directory.

3. H1,H2, H3 Tags. Every HTML page should feature at least a H1 tag which should be used to highlight the subject of that page. For example, if my Title Tag was "Cleveland Website Design Service" an appropriate H1 tag for the subject or heading of that page would be "Website Design Services." The geographical reference is just an example, this works just the same for any other subject. H1 Tags appear before H2, H3, H4, up to H5. This gives a hierarchy of the page for the search engine spiders to index your page more efficiently.

4. Reciprocal Links. I know, I know you have heard this a hundred times that you should take time and put forth effort in establishing reciprocal links between your site and other websites that are based on the same subject as yours and you are still asking yourself, "If I own a website development company, why would I go trade links with my competition??" The answer: You don't. When I say it's important to establish reciprocal links with other relevant sites, it doesn't mean that you should approach your competition to trade links. It means find other sites that talk about the types of products or services your site sells. I've personally noticed and factually know that Google takes links pointing to your site as a high importance maybe even more important than META Tags. This is because it is easy to flood a website with keywords to boost your rankings, but it is considerably more difficult to establish your website as a reliable source of information. You trade links with other websites because Google will begin to recognize your website as a reliable source, thus pushing your listing to the top. Don't expect this to happen overnight. If you are serious about making money, generating leads or closing sales from your website then expect to put forth effort in establishing reciprocal links. Go ahead, do yourself a favor.

5. Keyword Density. Keyword density refers to the denseness of keywords in the text copy on each of your web pages. I have noticed many business website owners talking about how long they have been in business, how many clients or projects they have developed and how important they are, but they are missing one key thing. KEYWORDS! It's Ok to have copy that is dense with keywords that borderline doesn't make sense to everyone. Not everyone is going to come to your website and read every single word on the page. After all, how do you browse the net? I know that when I browse I look for something that catches my attention, maybe a product I'm looking for, a phone number or address or maybe a contact form. If I'm at a particular website that I searched for I already know what I'm looking for and probably don't need to read their introduction paragraphs, which is a great place for keywords because search engines will give more importance to keywords that are placed higher on a page.

6. Sitemaps. Sitemaps have become important in the past few years because it tells search engines about all of the pages on your site. This will help the search engine spider thoroughly index all of the pages on your site. If you do not want certain pages to be indexed, but still wish to display that page in your Sitemap you may exclude the page in your robots.txt file. I very rarely use a website's sitemap unless I feel I have searched every square inch of the site and have no other place to look for information. In my experiences, I have noticed that older men tend to use sitemaps more.

7. Age of a website. I read an article recently about how Google puts importance on the age of your website. The age is not calculated by how old your domain name is, rather how long ago the information on that particular domain was published. It is a good idea to publish your content in a timely manner, but even more so important to keep that content fresh and up to date. I can't stand when I visit a website, read some information then realize that it was published 4 years ago and is completely out of date.

This list goes on and on this certainly isn't all of the Search Engine Optimization tricks out there, but I feel this is the most important items that have personally helped out my rankings. I hope this information helps give your Search Engine Optimization a head start so you can one up your competitors. Don't forget that it's Ok to get into a particular niche and that you don't have to target the broadest keywords. Considering the size of the internet today and what it was 10 years ago, you will have plenty of visitors coming in from even more refined and longer keywords.

The Importance Of Inbound Links

2008-08-21T14:55:00.000+07:00

The perfect and quality inbound links are important to achieve high rankings on search engines. Inbound links are the most important factors for top rankings on major search engines. Its quite difficult for a website with less inbound links, to achieve top rankings for a highly competitive search term. Getting the right kind of quality inbound links is very important for a particular website. Its easy to get better rankings with 25-30 good inbound links than with 100 bad incoming links.

Some important factors that can make any link a good incoming link -

1. The inbound link should use any relevant keyword in the anchor text - if you wish to get high rankings for a particular search term then the links to your website should use the same search term. The anchor text used to link to your site influences the keywords or keyphrases for which the website will get high rankings.

2. The inbound link should come from a relevant website or a page - inbound links from relevant webpages are more useful than any other links from the unrelevant web pages. Although links from unrelated pages will not hurt the rankings of your website but search engines gives priority to the links coming from the most relevant websites.

3. The inbound link should direct to a relevant page on your site - to get links to your home page is better than to get links to the page that is most relevant to the chosen anchor text. If you are using a particular link text then the link should direct to a page relevant to the text. If the link text matches the content of the linked pages then it's more likely that your web page is really relevant to that term and you'll get high rankings for that search term.

4. Link from an authority site is also useful - Links from pages with high authority will increase the TrustRank of your website. Links from websites with high PageRank have a positive effect on the rankings of your own site.

5. There should not be a nofollow attribute in the inbound link - The nofollow attribute is used to tell the search engines not to follow a link. Links with the nofollow attribute can't help in achieving high search engine rankings. Check the HTML code of their link exchange partners to find out if they are using nofollow attribute to link to the website.

If the link building for the website is done on the basis of some simple factors, the website will definitely get the top rankings on major search engines.

TOP SEO MISTAKES

2008-08-21T14:53:00.000+07:00

1. No Targetted Keywords or Targetting the wrong keywords

Many SEOs do this bluder by selecting not so useful, non-relevant or even wrong keywords and key phrases for optimizing the website pages. They might choose keywords according to their mind that are descriptive of the website but the normal users may not search those terms. Choosing the right keywords can bring success or failure to your SEO campaign. Irrespective of your resources, you can't think on your own of all the useful keywords but a good keyword
suggestion tool will definitely help you find keywords that are useful for your website. Also region specific keywords play important role in bringing quality visitors to the website.

2. Ignoring the Title tag
Leaving the title tag empty or not using it properly is also a big mistake. Title tag is one of the most important place to have useful and relevant keywords of your website, it help you in optimization and the text in your title tag shows in the SERPs (search engine result pages) as your page title.

3. Concentrating only on Meta Tags
Many professionals think SEO is only about putting keywords in your meta description & keywords tags. They must know that meta tags does not have enough weightage on search engines. They can create meta description and keywords tag with useful keywords but should not expect much to rank well only because of these meta tags.

4. A Flash Website without a HTML Alternative
Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.

5. JavaScript Menus
Using JavaScript for navigation within the website is not bad as long as you understand that search engine spiders can't read JavaScript and build your web pages accordingly. Hence if you have JavaScript menus you can't do without, you should create simple HTML and XML sitemap putting all the page links, so that all your pages will be crawlable to the search engine spiders.

6. Using only Images for Headings
Many programmers use images in place of text due to the thinking that an image looks better than simple text for headings and menus. Although images can make your website look more attractive & distinctive but in SEO terms images for headings and menus are a big mistake because H1, H2 header tags and menu links are important SEO items. If you don't want to have your text within H1, H2 header tags due to their visibility, you can modify them through a stylesheet.

7. Ignoring Keyword Rich URLs
Many SEOs underestimate the importance of a good URL. Dynamic page names are still very frequent in use and no keywords in the URL is more a rule than an exception. Although it is possible to rank high even without keywords in URL but all being equal, if you have keywords in the URL of the domain and file names (inner pages, images, etc), result in an additional advantage over your competitors. Keywords in URLs are more important for MSN & Yahoo! but Google also give weightage to them, hence it is very useful to use keywords in URLs.

8. Backlink Spamming
It is seen as a very common practice to acquire large number of backlinks for the website due to a delusion that more backlinks are always better and for which many SEOs try to get links with any hook n crook, they may resort to link farms, forums or newgroups spam etc., which can lead to getting their website banned. You need to have quality backlinks for your website only through ethical techniques.

9. Lack of Consistency and SEO Maintenance
SEO never been a one time process. People who believe that once they optimize a site, it is done forever are living in a wrong belief. If you want to permanently optimize your website, you have to keep on analysing your competition and changes in the ranking algorithms of search engines and update your website pages.

10. Lack of Keywords in the Page Content
If the content on the page does not have sufficient keywords then you must modify your content according to the requirement and place the useful and relevant keywords at the sensible place within the text. Also it is better to make the most useful keywords bold or highlight them.

All About Search Engine Marketing

2008-05-30T19:20:00.000+07:00

Search engine marketing is act of marketing a website via search engines, whether you want to get better rank in any organic listings, purchase paid listings or may even desire a combination of all these and as well other search engine-related activities. It is basically a technique that is used to make a website visible on search engines and directories so that it would attract visits from its target visitors. This further includes the optimization of your site, directory submission, pay-per-clicks, and other keyword related advertising. This is the most imperative part of online marketing world today.

Do not get confused with the term Internet Marketing. The term Internet Marketing is the strategy and technique applied on the Internet to support a website’s only to the overall online marketing objective. Internet marketing is as well known as Online Marketing, it is the use of Internet to wide information, communicates with marketplace, endorse product, advertise, and sell or distribute product and services.

There are best Search Engine Companies with full service of search engine marketing company involved in the business of ranking web sites for search engines like Google, Yahoo, MSN, AOL etc, it is often misunderstood that SEO (search engine optimization and SEM (search engine marketing) has lot of differences. But in fact it has only a thin line between them.

According to a recent statistics about 85% of the new visitors to web site come from major search engines like Google, Yahoo, AOL, MSN and other. It is in fact extremely important that every web site make sure that their search engine exposure assists their visitors to locate them appropriately.

There is actually lot that is involved with search engine marketing. In fact, it could be a bit overwhelming, even for those with a huge experience. It is really not difficult to learn it, and once you have learned search engine marketing it would provide you an effective method of driving targeted visitor to your web site. Our search engine marketing provide access to the collective wisdom of all the top search engine marketing specialist with regularly updated articles, resource links, and services.

Alberdecruz is a Copywriter of Houston web marketing.

He has written many articles in various topics. For more information visit:
Graphic design Houston.

Contact his at alberdecruzseo@gmail.com.

Article Source: http://EzineArticles.com/?expert=Albert_Decruz

How To Use Keywords To Increase Online Traffic

2008-05-30T19:19:00.000+07:00

Search engines such as Google, Yahoo, and MSN handle 16 Billion searches each month in North America. These three Internet giants control the most popular websites in Canada. Knowing the terms your customers use when searching for your product or service is critical to increase your Online Traffic.

The Best Keywords may not be Obvious

There are as many different ways to search as there are types of people. The specific keywords and phrases that bring in the most online traffic may not be the ones you first assume.

Keyword Research

Not all your website visitors become customers. Keyword Research helps you discover the most valuable keywords for your website. Not just the terms that bring in the most online traffic, but the ones that bring in the most business.

5 Ways to Find the Best Keywords

1) Listen to Your Customers

Learn their vocabulary
Understand how they think
Find out what motivates them

It's about knowing which words will grab the attention of the visitors you're trying to attract.

2) Ask for Suggestions.

Your sales staff and CSR's speak with your customers every day. Ask your employees who have direct contact with your customers which terms your customers are using.

3) Google Analytics

Google Analytics can reveal the most common keywords visitors are currently using to find your website. An excellent starting point for further keyword research.

4) Keyword Research Tools

Tools such as Wordtracker and Keyword Discovery are indispensable to keyword research. I use a free keyword tool called Web CEO. Enter a keyword for your business and the tools will suggest a list of related keywords. They will then tell you the number of searches for that keyword in the past 24 hours, as well as the number of sites currently using that keyword. The less competition there is, the greater the chance of generating online traffic.

5) Google Trends

Enter your potential keyword into Google Trends and you'll see whether a keyword is rising or declining in popularity over time.

The search term SEO has been steadily rising in search volume since 2003. The term World Wide Web has been steadily declining.

Ready to SEO!

Incorporate your keywords that bring in the most online traffic into both the content and structure of your website. Title tags, headings, internal links, inbound links, Alt-tags, are just a few areas to include your keywords.

To view an informative video on Keyword Research visit: http://searchmarketingvancouver.blogspot.com/2008/04/keywords-increase-online-traffic.html

Article Source: http://EzineArticles.com/?expert=Richard_Newman

Top 10 Search Engine Optimization Placement Strategies (SEO)

2008-05-30T19:18:00.000+07:00

Although the concept of search engine optimization (SEO) can be somewhat a headache, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website.

1. Meta Tags.

Meta tags are unseen lines of code at the top of each web page that gives information to the search engines about your page. Include the title tag, keyword stag, description tag, and robots tag on each page.

2. Build and update your site map regularly.

Building a site map is a effective way of giving search engines the information they need to crawl your entire website. There are plenty of free site map builders on the web that can help you generate a solid site map. Once you create a site map, submit it to Google and Yahoo and as many search engines as you can.

3. Ensure that all navigation is in HTML.

Way too often, navigational menus are in java script form. Though navigation technically still works in this format it is not optimized. build your navigation in HTML to enhance internal links throughout your website.

4. All images must include keyword ALT text.

Your image's alt text is crawled by search engines. If you don't include your keywords in alt text, you're missing out on a huge potential for improved search engine result placements. Label all of your images associated to that specific keyword.

5. Use limited flash content.

Content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. If you must, use it sparingly, but only after your site has been properly optimized with basic search engine optimization in mind.

6. Make sure that your website code is clean.

Keep in mind when optimizing a web page crawlers are basically only looking at your source code. When programming your web pages, having W3C compliant code can make all the difference. Run your code through a free W3S validation program before promoting.

7. Place keywords in your page content.

Search engines crawl your website and web pages for keywords. Shoot for a keyword density of between two and seven percent. Google likes your page to be at the lower end of this scale and Yahoo at the upper end. So I put mine in the middle.

8. Submit your website to search engine directories.

It's always a good idea to let large search engine directories know that you're out there. Submit your website URL to directories like Google, Yahoo, and DMOZ.

9. Build links to your website.

Create one-way links to your website using articles or forum posts. All major search engines value the importance of your website based on how many others websites are linking to it.

10. Learn the basics of optimization.

Optimizing your website for search engines takes time. Apply these basic search engine optimization rules to your web pages and it will come, but you'll have to be patient. If you're new to website SEO, or even a veteran, start by prioritizing which pages are most important to you and go from there. Soon you'll find your website headed to the top!

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President
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Article Source: http://EzineArticles.com/?expert=Todd_Herman

Google Base Optimization For Online Merchants And Business Men

2008-05-30T19:16:00.000+07:00

It was well - known with name of Froogle. If you have any product you can sale it online. If you use this service you will get more benefit like you should not have to waste your time after describing the product and showing in different way to the client if you will describe it online. And it is free too. Google tries to increase the usage of this service.

If you want to get improved results on the shopping search engines, try to optimize your service – you can post all your products with their detailed description and can find your listings on top with marketing it online.

There is a new chance for retailers who use online services to market their product or to sale them. It is also famous as the "Onebox" result. If you want to learn more about this enormous way to get targeted traffic to your site or listing of your products.

In recent times, Google has made more necessities on a basic level, but there may be added if your listings are within a specific product category:

• brand

• condition

• description

• expire date

• email-id

• image link

• link (on which you have described your product it should be site or listing of your product)

• price

• product type

• title

Reasonably, some merchants are disturbed with this. Since they have thousands of products which should have more detailed information, and some products should not have all of the essential fields (expiration date, for example).

So how can you get benefit of this?

-To your online Achievements!

WEB SEO Solution is an Indian based Company equipped at the leading edge of technology. Our accomplished services include, Search Engine Marketing, PPC Management, Internet Marketing, Web Promotion, website marketing and Search Engine Optimization Services We believe in functioning with each client to recognize the desires of the commerce before proposing an appropriate solution.

Article Source:http://EzineArticles.com/?expert=Pratik_Shah

How To Monitor And Manage Your Google Rankings

2008-05-30T19:13:00.000+07:00

Keeping track of where your website ranks on Google for important keywords and keyword phrases can be a full time job. Although many tools exist for monitoring search engine position, properly evaluating SEO performance requires a disciplined approach.

There are a variety of ways to measure search engine rankings for your website. Popular website tools like SEO Elite and Web CEO include search engine ranking tools that can track where your site ranks for identified keywords. But what if you don't own SEO software?

To evaluate search engine rankings, you simply need a means of measuring rankings on a regular basis. Follow these simple guidelines:

Create and maintain a spreadsheet of your rankings. Having a document that you continually update can help you see weekly changes as well as trends over time. Be sure to keep it updated at least once a week so that you are always aware of how you rank for keywords and keyword phrases you are watching.

You can choose your keyword list based on the keyword phrases you've selected as important, those your competitors rank well for, or individual phrases identified by SEO software. If you want to get a jump start, you can identify which keyword phrases your site is ranked for in the top 20 on Google using SEOdigger.com. This tool provides a listing of which keyword phrases your site ranks within the top 20 Google search results for and can be a great tool to identify your competitor's keyword rankings.

Record changes in search engine result placements simply by entering each keyword term in to Google or using SEO software. You can also find free tools online to report your rankings like CleverStat or GoogleRankings.com.

Continue to make changes, build links, and record your results. This step will never be completed but rather is an ongoing process. You should strive to become number one on all your SERPs and get so far ahead that none of your competitors will be able to compete. This requires constant and never ending consideration to building links and creating more and more reasons for other sites to link to you.

Consider reciprocal linking, link acquisition, as well as adding free tools to your website, valuable content, and helpful downloads. Access to these tools is ideal if you want to attract links to your website. Once you've added these valuable tools, make sure to let others know that they exist. Consider a free press release, email campaign or promotion.

Expand your keyword list. As you improve your overall rankings on major search engines, consider adding other keywords phrases that may be relevant to your website, products or services. Focusing on an expanded keyword list can result in more traffic and broader appeal.

Monitoring and managing your search engine rankings, especially on Google is necessary if you wish to increase the organic traffic to your website. This begins with basic monitoring and evaluation of your rankings on key search engines. Once you've developed your spreadsheet, update your rankings each week with free tools or SEO software. Continue to focus on your rankings and developing inbound links through free tools and resources on your site as well as proactive link requests. Over time, as you improve your rankings for key terms and phrases, expand your list. Improving your rankings is a never ending process, but an important one. Stay the course and you'll experience the results you're looking for.

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For additional information on how to improve search engine rankings get your copy of The Webmasters Book of Secrets or visit The Marketing Blog.

Article Source: http://EzineArticles.com/?expert=Michael_Fleischner

SEO Strategy - Google Goes International

2008-05-30T19:12:00.000+07:00

This world is a great big place with 6.5 billion people in it. Many of those people do not have Internet access yet, but sooner or later they probably will. A great number of the people on-line today, also do not speak English.

What is a good SEO strategy to reach those people with your web site? You could hire a good translator for target international markets, and have a web site in each language just for those people. Does that sound like a great deal of work? You can bet it would take a serious investment of time. If your company has a full-time web designer, that is a realistic possibility, but what is the little guy to do?

Google has just added a new feature that helps in translation of your web page into multiple languages. Previously, there was only a text to text translator page. Now, you can just type the URL of the web page you want to translate into the bottom box on their translator page located at Google Language Tools. (see below).

There are currently 40 languages available on the Google translate page. How good is the machine translation ? Google actually did an impressive job with this translator. 200 billion words were indexed from the United Nations archives. Although it is by no means perfect, it really is not bad at all. I tried it with a particularly difficult French idiomatic expression.

« Je vais m'en jeter une, derriere la cravate », and it came up with a perfect literal translation, « I will throw myself some behind the tie”. I never expected it to be able to understand that phrase, which means, I’m going to get a drink, (like the alcoholic kind), but it took an idiomatic expression in French and formed a grammatically correct fully understandable English sentence out of it.

I tried it out on some other slang, and it totally bombed, but who is going to use slang on their web site anyway? So far as the printed word goes, I have to say it is acceptable to me, as far as my imperfect French goes, at least. You can try it out on any foreign language site, and you will probably not be able to understand every word on the site, but you will understand just enough to understand what's going on. At the very least, it should give visitors to your site that do not speak English, the gist of what your site is about. Good Luck with your International SEO Strategy.

Google Language Tools

Here is an additional article:

Google Translator - The Univarsal Language

John Lombaerde is a CAD/CAM/CNC Specialist with nearly 20 years experience in advanced manufacturing technologies. He is a Designer, CNC Programmer, CNC Machinist, a CAD/CAM consultant, and SEO Strategy consultant.

For additional information contact:

For more information, see CAD CAM Consulting

or CAD CAM Conference

Article Source: http://EzineArticles.com/?expert=John_Lombaerde

Search Engine Optimization – Why Experts Aren't Experts

2008-05-30T19:11:00.000+07:00

It seems that everybody is an SEO expert, even though, if you truly understand the field, you quickly come to realize that nobody knows everything about SEO. In fact, many people who say they do, are really just guessing.
There are barriers to understanding, specific to Search Engine Optimization strategies, which make SEO a very inexact science:

1.Search Engine Companies do not give accurate information about what they penalize for, or rate high for. They choose to keep this information obscure so that results cannot be manipulated.

2.Many "experts" use anecdotal evidence because it is the only kind they can use. This means that their results are very subjective, and not accurate.

3.Statistical data is nearly impossible to obtain. Since site content varies and no two sites are alike, and since there are so many other variables (marketing, traffic happenstance, optimization variances,
etc), you cannot exactly pinpoint which strategy yielded what result.

4.Time delays complicate the picture. If you make a change in your site, results may be almost immediate, or they may take up to 6 months to show up. If you make regular changes to your site, it may be VERY difficult to actually pinpoint which strategies helped, and which ones harmed, or which ones simply made no difference, since typically we make changes more often than once every 6 months.

5.Most results are obtained from sites where the goal is to be successful, not to do comparative analysis. This means that no meaningful comparisons CAN be done, because you'll not risk harming the site by testing out a controversial tactic.

6.Many SEO "experts" issue information based largely on theory, instead of actual experience – some tactics require situations which are difficult to set up to be able to analyze with any degree of accuracy.

7.Search engines are computers. Computers are notoriously bad at using language. They can only compare word usage literally, not define the meaning. This means that judging relevancy is something that is not nearly within the grasp of any search engine company. In spite of this reality, Search Engine companies continue to promote the myth that they do consider it, and SEO writers continue to repeat it. In any given situation, a computer will judge links to be irrelevant when they are relevant, or relevant when they are not, about 50% of the time.

8.Search engine companies always want site owners to think that their algorithms can do more than they actually can. They want people to be off guard, and to feel that manipulation will get caught. This means they will perpetuate myths themselves, in order to create the illusion that they can track all forms of manipulation.

9.The goal of a search engine is to accurately index the value of sites and pages on the web. Many SEO writers forget this when they begin to speculate, and they assume that the goal of the search engine
companies is to trick people into getting banned, so they formulate all sorts of impractical strategies. This is rather silly, since an honest site owner is less and less likely to get trapped as technology
develops, as long as they conform their goals to that of the search engines – to insure that their site is ACCURATELY described.

10.SEO speculations and misinterpretations of policy are rampant. Many so called "experts" have devised all sorts of contradictory advice, which is highly illogical when thought out. Issues concerning things such as duplicate content, back links, outbound links, and other basic topics are often misinterpreted because someone has abandoned common sense. If a rule cannot be extended to all realms of the web – from small sites to mega corporations, and still be sustainable, then it is not something a search engine company would do. They are not banning all duplicate articles (or all article directories would be banned), they are not taking away some of your pagerank for each outbound link
on your page (or all directories would have a pagerank of 0), and they are not penalizing all Content Management Systems (or every large CMS managed site would be banned – a growing website group online).

11.Things change rapidly. So something that was true two years ago may not be true today. Acceptable tactics three years ago are considered Black Hat today. Sites that would not index accurately a year ago do so in most search engines today. Information online sticks around long after it has become obsolete, so while the rules may have changed, the article about it that was written years ago has not changed and is still available and being read.

SEO is not about money and fussy little technicalities, and it should not be. It is more about honesty and intelligent communication. Search Engines are not holding contests that benefit only the wealthy. Their guidelines always have been established to allow a nobody with a good idea that is well presented, to excel as easily as a corporation with lots of money behind it. I hope that never changes, because if it does, something unique about the web will be lost.

Search Engine Optimization is a highly complex, and highly speculative arena. Nobody knows for certain exactly where the fine lines are drawn.

Tactics which are manipulative, or which have been abused by spammers, are know to be a harmful influence on your site. Tactics which increase the ability of the search engine to know what
your page is about, and which help to more accurately describe what the page is about, are known to help.

Beyond that, we get into the gray waters of theory, and no one, no matter how well thought of, really knows the answer – or if they do, they have motives for not saying so.

This is not meant to imply that an experienced professional cannot help your site to rank higher. They can. But only if you hire someone who understands that the goal is to focus on the known things that
really matter, and which give you the most bang for the buck, at the level of service that you can afford. If their recommendations sound illogical, get another opinion.

Common sense, and honesty, are, as always, your two greatest guides to success with a website, in SEO, and in everything else.

Written by Laura Wheeler

Principal Designer and Technician for Firelight Web Studio – http://www.firelightwebstudio.com – Laura writes instructional materials, produces infosites, and builds affordable websites for her business startup clients. Her varied experience allows her to give exceptional service, and to produce instructions on a surprising range of topics. Laura is a busy mom of eight, homeschooler, and home business owner.

This article may be reprinted if it is unaltered, and if the signature line is included with the article.

Article Source: http://EzineArticles.com/?expert=Laura_Wheeler

The Dynamics & Dimensions of Search Engine Optimization

2008-05-30T19:10:00.001+07:00

Search Engines have come to be an integral part of most Internet users. Today 90% of the surfers use popular search engines to look for information across the World Wide Web and that probably justifies the sudden insistence on SEO'd sites and the boom in the Online Marketing Industry.

Search Engine Optimization per-say is an activity that prepares your site on the guidelines laid by search engines so as to help you gain higher ranks and positions on search engine result pages. These search engines favor sites, which are built keeping certain aspects in mind, which usually account for the user friendliness and subject relevance. However there are no set guidelines or a process that guarantees 100 percent results to any SEO activity. And since the scope and range of this camouflaged marketing trick is so huge Search Engine Optimization is carried out efficiently through am organized system of various SEO services.

SEO Services are a range of activities put together that end up in effective results. By utilizing the professional SEO Services one can easily end up with affordable, expert and effective web marketing services and attain higher visibility and traffic on his/her website. A well Optimized site not only takes to through the top ranks of SERP’s but immediately bring a boost to your business as this initiates.

• Maximized ROI - Return on Investment

• High Ranks on GYM - Google, Yahoo, MSN

• Address and be available to over a few hundred millions surfers at one point of time

• Strategize and capture your specific market

With no guaranteed formula for No. 1 rankings. What most SEO services providers do is operate through a strategized SEO plan with is a permutation combination of the various aspects of a website, search engine guidelines and effective SEO skills.

These SEO activities can be listed out as the following - though not categorically.

1. Analysis of the website with a report of the domain/ industry.

2. Competitors Analysis.

3. Keyword research.

4. Optimization of Tags and HTML codes.

5. Generating keyword rich content.

6. Optimization of all images through ALT tag.

7. Generating back links.

8. Link exchanging.

9. A comprehensive approach to the website.

10. Achieving higher page ranks.

11. Collecting quality back links.

In a competitive arena of Internet Marketing and Search Engine Optimization, with several SEO service provider queuing up on across the Web guaranteeing A complete range of SEO services it is imperative for an ambitious web site holder to pick its find after complete study of the above listed parameters of Search engine Optimisation and walk your way to Online glory and real time profits.

Aisha Danna is an advertising copywriter and consultant specializing in Search Engine Optimization and Search Engine Marketing services etc. She is currently assisting ePurple Media, a full-service Advertising and Search Engine Marketing Agency.Contact us at marketing(@)epurplemedia.co.uk today to find out how our services could improve the result.

The History of Search Engine Optimization

2008-05-30T19:07:00.002+07:00

SEO or search engine optimization is the process of optimizing websites for achieving high rankings in major search engine like Google, Yahoo and MSN. Hailed as a brand new service, search engine optimization has been around for over 10 years, the first appearance of the term “search engine optimization” was on the popular internet discussion system of the time called Usenet. The message was entitled The Truth About Internet Marketing and went on to explain various methods of advertising on the internet. [1]

There is a lot of speculation as to why search engine optimization was created in the first place. The reason it was invented is the same reason everything else in the world was invented: necessity. When the internet was first getting started in the early 90’s search engines were an entirely different monster than they are today. Back then, hardly anybody was using the internet and it certainly was not user friendly. As internet popularity began to grow, so did the use amount of websites in existence. Invariably as the amount of websites grew so did the need for organization and the search engine was born. With a never-ending increase of users and need for relevant web pages, the search engine optimization industry was born.

Starting as an elite group of web designers and internet guru is the SEO field was small and information was difficult to get. However, despite this fact businesses in the know were starting to recognize the internet as a medium for advertisements. Business owners began to realize that people are spending more time and money on the internet, and if they could rank highly in any given search engine, then their traffic and ultimately their customer base would increase. Then, the gaming began, internet marketers began optimizing and in certain cases deceiving, the search engines into a high rank. The few who knew about it had amazing results, which increased the “WOW” effect of SEO. In the early days something as simple as having accurate and keyword rich meta tags was enough to rank highly, even for a competitive keyword. However, one barrier prevented the industry from gaining any speed. The fact that there was still limited search engine technology, limited user base and limited profit making ability led many companies to prefer the mass medium to the internet.

Part II: The Evolution

After the dot-com bubble burst in 2001 businesses wouldn’t touch internet services with a 10 ft pole, the world was in a skeptical frame of mind, cautious apprehensive and unwilling to take unnecessary risks. This mindset was reflected in every sector most notably the business sector. It took a few years but eventually internet spending began to increase and so did the publics trust in the American economy. With the money flowing everyone began looking for market opportunities, and the internet was the opportunity. Those lucky enough to have top spots on major search engines gained a huge portion of business and web traffic. People and businesses started to see through the dotcom haze, internet marketing was not only viable but also lucrative.

Search engines have become integral to the internet experience and about 91% of all internet users, use search engines. It is surprising that 100% of internet users do not use them. However, as usage has grown, methods have changed. Things like Meta tags no longer worked and were useless. Competition for popular keywords or phrases grew substantially, and some deceitful users began to realize that there were methods of manipulating search engines. As popularity for SEO services and internet marketing grew so did the need for more talented and knowledgeable employees.

As the industry grew the tried and true SEO’s began to differentiate themselves from the ones using deceitful or manipulative techniques, a metaphor for this dichotomy was created and is known as White hat and Black hat SEO’s. Later on, most Black Hat SEO’s were shunned and regarded as spammers and even refereed to as Spamdexers. Many regard this as an inappropriate metaphor and contend that there are either SEO’s or spammers.

Part III: Google – We Are Here To Stay

In a brave new world there were many competitors vying for #1 most used search engine, the one that succeeded went against all previous search engine technology and has changed the way everything works: Google. The way search engines originally worked was they would search through everything on a page like keywords or Meta data. There were many factors then as now but in those days the keywords were enough. However, Google decided that to defeat manipulation and increase the relevancy of search results they would base their results in part off link popularity. The amount of one way inward links or (back links) the topical relevancy, the Page Rank of the back link website, the amount of outward links and many other factors all influence the way that a search engine determines which website is most relevant to a keyword.

As it turned out the decision to give more weight to back links then meta-data proved to be good for Google. Taking their place as the most popular search engine of the day Google has become a juggernaut of technology and advertising profits, giving it the ability to compete with huge corporations like Microsoft. With one main search engine to focus on SEO became a huge industry that began to branch out. What started out as a few simple web page edits became an industry with a multitude of techniques, technologies and careers. Words that pioneered the search engine optimization industry like Meta-Data and keywords fell behind in usage as link building; social networking and Local all took their place.

It was in 2002 that SEO professionals started gaining recognition and the industry as whole became mainstream. Starting with a string of legal troubles such as KinderStart.com LLC vs. Google Inc, [2] in this groundbreaking case, the LLC Kinder Start sued Google Inc because Google was practicing unfair business practices by using spam filters, which ultimately led to the removal of Kinderstart.com from Google’s index. Ultimately, Google won the lawsuit and even motioned for Rule 11 Sanctions, which required Kinderstarts lawyer John Yu to pay for part of Google’s legal expenses. The countries eyes were on news that was more important but this case began exposing legal precedence for something that would become very important as the years progressed.

Since it’s inception in 1996 search engine optimization went from all but unknown to one of the fastest growing and most profitable career choices in modern society. Starting on a simple Usenet message and surviving through the Dot-com bust of the 90’s, SEO is modern vernacular, something that is no longer fringe but instead necessary. Really when it comes to the line SEO is a subset of marketing, the only difference is the technology and procedures that work most effectively. One thing is clear as long as there are products to be sold marketing will always exist, and as long as the internet exists, there will always be SEO. The question is not whether search engine optimization has made or will make a difference but instead what difference it will make in the lives of billions of people.

William Atkin - Utah Search Engine OptimizationReferences

Effective Key Words Strategies In SEO

2008-05-29T19:57:00.001+07:00

Search engine game is fun and excited, during which you can see a page goes from nothing to something in the SERPs (Search Engine Results Pages). People tend to spend a lot of time to manually build the links and optimize the pages for optimal search engine placement, and overall it's paid off in a big way.

It isn't really all that hard to obtain a higher ranking in SERPs if you follow some good SEO practice, but maintaining that position is a whole different story.

If you have started promoting your web site and track your positions in SERPs. You will find that your pages can stay quite stable in some key words once you get there, but for another group of key words, they will be rolled out further and further till disappeared in the result.

So, what makes them so different?

Usually, the key words are categorized as Long-Tail key words and Competitive key words. Competitive key words are the popular key words which will bring you a lot of traffic if a page can list high against them. It's competitive since a lot of web site optimize their page and try to get a better position. For those Long-Tail key words, they are related to the competitive key words, but much fewer page talking about them or no too many webmaster would like to optimize their page for them. An example here is that "web hosting" is a competitive key word, but "family web hosting" is much less competitive.

If your page ranks high in the SERPs against a competitive key words, it will drop down quickly if we don't continuously promote your site with that key word. But for the long-tail key words, once you get to the top page, it would be hard to be second since there are less competitors.

A lot of successful stories have told us that obtaining front page rankings for several long-tail keywords can actually drive more traffic and be more profitable in the long run than ranking for a competitive phrase and not having the patience to keep it up there!

Strategy for Competitive Key Words

"Natural link" is the best way to win a better position against the key words. When another site owner links to your site/pages simply because they are a good resource, then you've just received a natural link. When you manually build the back links and no one else is linking to you then you are manually ranking your own site and if the keyword(s) you are targeting is very competitive, you simply will not hold that ranking for long, unless you constantly build those links and never stop!

So, the ways to avoid dropping down for the competitive key word is to provide the good content for that key words, and have the other webmaster give you a vote voluntarily.

Strategy for Long-Tail Key Words

Obtaining front page rankings for several long-tail keywords can actually drive more traffic and be more profitable in the long run than ranking for a competitive phrase and not having the patience to keep it up there!

The reason for this is because your competition, in most cases, for a long-tail keyword will be far less competitive, meaning it will retain top 10 rankings for far longer without constantly having to build links!

Summary

Use article marketing, link exchanges and other link building and SEO strategies to obtain top 10 rankings for long-tail key words, but don't spend your time manually ranking a site or page for a competitive one, it just doesn't pay off in the long run! If the content isn't compelling enough to rise on it's own, it's not worth your time to manually push it to the top.

There is nothing wrong with using articles etc. to get a site off the ground that is targeting a competitive phrase, but it should be the user's interest in the content that brings it to the top, not the Webmasters will to be on top!

If you want to achieve top-10 rankings for a competitive phrase, write good content that invites natural links. It's far less stressful and you're much more likely to hold that ranking for an extended amount of time!

Want to know more about Web Promotion please refer to Webmaster Tutorials from Reliable Affordable Web Hosting

And you can contact sean.ray@webhostingclue.com if you have any question about this article.

Article Source: http://EzineArticles.com/?expert=Sean_Raymond

Search Engine Optimization Tips - 12 Hot Tips For Google Optimization

2008-05-29T19:49:00.000+07:00

Search Engine Optimization Tips - 12 Hot Tips For Google Optimization
By Lucas Adamski

Google is the biggest search engine in the world. About 50% of all search engine searches comes from Google Google use special algorithm to determine on which position sites should be placed for particular keywords. Search engine optimization is all about tweaking your site, exposing the best of your site to be high in search engine listing. In this article I would like to share 12 hot search engine optimization tips that will help you immediately improve your results.

Add keywords to your meta. In HTML in head section you can add title of your site, meta description and meta keywords. Add there your main keyword, title is really crucial, add always on very beginning.
Making any subpages on your site remember to add keyword to URL.
Make your keywords stand out by using bolding or in headings.
If possible use your keywords in domain, it can help you with better listing.
Link to the site that rank well for your main keyword.
Use h1 and h2 for making headlines and include there your keywords.
Gather links from sites that offer value and are high in Google.
One of the most important search engine optimization tip is to get as many as possible links from the most RELEVANT sites. Relevance is crucial.
When someone links to you, tell to use in anchor your main keyword.
Build your PageRank (PR). Get more links, control outbound links, create more content, pages on your site.
You can benefit from your site's age over time. If you bought new domain it can take some time.
Add consistently good content to your site. Consistence is a key.

I shared with you most important search engine optimization tips in a nutshell that will definitely improve your site listing if applied correctly. Use this knowledge to get more traffic from Google because it's really worth.