SEO for Public Relations

I’m presenting on SEO for PR!

Scott Winterroth — Mon, 07 Jan 2013 16:21:51 +0000

I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and to register, please visit prsascc.org. Here’s the SEO for PR course description: Psst… I’ve got a good secret. (Public Relations Pros already make great search engine marketers and at my [...]

SEO Linkbuiding Scenarios for PR Pros

Scott Winterroth — Wed, 23 May 2012 17:38:09 +0000

Linkbuilding is a term we use in SEO for the practice of generating inbound links to the website we’re trying to optimize. It’s a lot like the practice of public relations as if we’re trying to gain media coverage of our client’s brand in a publication. Chances are, if you’ve been practicing PR in the [...]

What I’ve learned about SEO

Scott Winterroth — Tue, 22 May 2012 20:13:28 +0000

And what I’m willing to share… Trying to earn myself a bit of a reprise. It’s been awhile – OK a long while – since my last post but here in Chicago we welcomed the the NATO Summit and for those who know me, I’ve been a bit busy the last couple of weeks. Looking [...]

Ways for PR to learn SEO

Scott Winterroth — Fri, 02 Mar 2012 19:33:24 +0000

A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the columns of a story and compare it to the cost of advertising to see what essentially the value of your placement was? Yeah, I’m not advocating for AVE’s but you [...]

Blogging for SEO

Scott Winterroth — Tue, 14 Feb 2012 20:16:39 +0000

Getting started with Blogging for SEO strategy is a partial repost from our Front & Social Chicago blog. The practice of SEO is multifaceted but when you really boil it down, there’s what I consider two main categories. Especially for blogging. 1. Create great content often. Make sure it’s optimized for search engines to best understand how [...]

Give the people what they want!

Scott Winterroth — Sat, 07 Jan 2012 21:35:45 +0000

When it comes to creating content that lends well to both reader and the search engines they use, it’s always a great idea to understand what the reader wants. On the FrontandSocial.com blog, I outline some best practices for creating blog a strategy that’s both beneficial for the reader and for strategic search. Article link: [...]

Is SEO a bad word?

Scott Winterroth — Mon, 24 Oct 2011 18:14:53 +0000

Since I’m really just getting started with this blog, it’s probably a good time to address the actual nature, or business practice, of search engine optimization. Like public relations, it often gets a bad-wrap for some practices within the industry but, for the most part, the fundamentals of sound SEO practice provide search engines with [...]

Google Real-Time Analytics

Scott Winterroth — Thu, 29 Sep 2011 18:40:40 +0000

According to Read Write Web, the popular Google Anaytics web traffic management program has launch a beta for real-time analytics. Today, the tracking software typically allows for data updates for the last day vs. the soon to be new up-to-the-minute tracking. With the real-time data component, it will provide highly useful data for public relations [...]

Free Facebook Ads Credits

Scott Winterroth — Mon, 26 Sep 2011 15:23:48 +0000

A colleague of mine forwarded me a Chicago Tribune brief this morning that Facebook, in partnership with U.S. Chamber of Commerce and the National Federation of Independent Businesses, will award 200,000 small businesses with Facebook Advertising credits. According to the business brief, “Starting in January 2012, the social networking company will award up to $10 [...]

Google Plus for Public Relations

Scott Winterroth — Tue, 20 Sep 2011 18:50:27 +0000

In the public relations and communications field, we look towards social networks in many ways. The ability to create a following and to directly communicate with your brand’s constituents is probably the number one benefit for being on social. Although it’s way more complex that that. Most recently, Google launched its own version of a [...]