Houston SEO . It's not about JUST BEING Online, Its about being FOUND Online

B2B Web site content Tips

Andy Alagappan — Thu, 15 Aug 2019 02:44:35 +0000

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. you need to ensure you have lots of “bread and butter” core useful content including:

What Tips etc are your customers needing ?. We can tell case studies , stories collected over the years of problems customers have and how they were solved.

How our services and products work. We can describe in great deal the differences , uniqueness between one product and another, especially in terms of how it helps the customer.solve their pronlems

Specialty uses for our services and products. We can tell stories describing the specific uses for our products, to help our customers think more broadly about what impact these will have

call Andy @ 281-570-5804 for a FREE 15 min initial strategy consultation Today !!

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

SEO Ranking Factors for 2014 and forward

Andy Alagappan — Thu, 08 Aug 2019 17:49:46 +0000

There are several points that are interesting that comes out of all of this…Google’s recent algorithm updates :

( What was most striking about the announcement was not the fact that there is a new algorithm, but that it has been live for at least 30 days, with no prior announcement.)

* Links are still believed to be the most important part of the algorithm (approximately 40%).

* Keyword usage on the page is still fundamental, and—other than links—is thought to be the most important type of factor.

* Social factors aren’t seen to be hugely important in the 2013 algorithm (only 7%), in contrast to the high correlations.

* Freshness of content and load speed are important.

* Like it or not, having the exact match keyword in the domain still helps, though is decreasing.

* Trust factor of the domains linking is very important (can be measured by algorithms like MozTrust, TrustRank, etc)

* Good on page optimization is still important (title tags etc, lets Google know what your pages are about).

Basic brochure sites will be a thing of the past as audience engagement and feedback is rewarded. The lesson is clear; be the best, provide the best answers by knowing and serving your customers and Google will reward you.

What this means is your content can’t just be interesting and educational, it has to also have audience engagement (comments) and feedback (social shares). And, with Hummingbird GOOGLE’S most recent algo update you also have to think in questions and answers format.

What Does All Of This Mean For You?

Content creation and optimization continues to be as important as ever and the focus on quality is more important than ever. In addition to that, here are some other important tips:

Build authority links naturally (create a strong Social strategy to spread your content)

Offer solutions to your site visitors and make sure your content clearly and concisely conveys the information

Optimize for mobile

Be active in Social

Focus on semantic analysis when doing keyword research

Understand that “context” is now a part of the equation, meaning Google will do the best they can to determine the full meaning of the query and the intent behind it. In addition to analyzing the words, they will use any other data they can – typically local info, personalization info and device and platform info. User intent is going to matter more than pure keyword matching.

Authorship and Structured Data are going to be more important going forward. Authorship because it connects you to your content and Structured Data because it’s a good way to feed specific details to the crawler.

This has been the most volatile couple years in the history of the engines, The best thing you can do is actively create and work a content strategy !!

Google’s Amit Singhal said, “With more complex queries, the algorithm can better understand concepts vs. words as well as relationships between concepts.”

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

Mobile Marketing for Businesses

Andy Alagappan — Tue, 16 Jul 2019 18:25:33 +0000

A question is asked in an article published in Mobile Marketing Watch website – is mobile marketing taking over the SEO driven promotional campaigns. The answer is negative as both forms of marketing strategy have their importance at their own places. Like how the SEO driven marketing campaigns are evolving as the time passes, similarly the mobile marketing strategy is evolving on how to reach as many people as possible in the shortest span of time.

As there are about 70% + mobile users turning to smartphones in order to surf the web the marketers are looking forward to expand their reach through this emerging channel. The benefit of mobile marketing is that marketers can reach a larger audience in shorter span of time and the cost is less compared to other forms of marketing.

Is your web site ready for mobile marketing ?

1.Is your web site mobile and smart phone friendly on iOS / Android / Windows / Blackberry ?
2.Is your web site deploying a responsive mobile / tablet friendly design and coding ?

B2B web site marketing Blog Tips

Andy Alagappan — Mon, 15 Jul 2019 02:50:12 +0000

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great.

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.
FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.

Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.

Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.

Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

What Is A keyword ?

Andy Alagappan — Tue, 02 Jul 2019 18:14:29 +0000

What Is A keyword?
A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.

More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.

As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.

It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804