Because of the Internet, the relationship with a prospect begins before a salesperson sets foot in the prospect’s office – it begins when the person visits your Website.

Providing the content your prospects want delivers results, says D M Scott, author of Cashing In with Content. “A Website visitor may actually come to view the organization behind the site as a trusted resource, rather than just a place to spend spare time or dollars.”

According to a joint study by ThomasNet and Google, industrial buyers are “increasingly turning to the Internet when conducting a search for products and services.”

2) Place small display ads in appropriate sections of weekly or daily ” local ” business type newspapers and chamber of commerce web sites to drive traffic to your web site . Make sure your listing shows your web site is listed clearly and it is a clickable link !

3) Make arrangements to exchange coupons and do joint mailings with non-competing local businesses who serve the same clientele.

4) Write up a press release announcing your business news and updates etc and send it to local newspapers and local area chamber of commerce you service . Make sure your press releases shows your web site is listed clearly and it is a clickable link !

5) Consider some type of giveaway—refer a friend, get a free service, or whatever might be appropriate for you business. Promote your web site offline with such offers mentioned clearly in your web site .

6) Put up a professional properly coded web site and get it ranked in search engines. with a proven SEO Firm !Also , Blogs are very useful for many reasons & work a few social media sites such as ” linkedin ” ” twitter ” …etc . Update your web site & blog regularly , this is a must ! not an option !

7) Network, network, network ! Get into whatever groups are appropriate so people get to know you … Target your market(s) for cold/prospect/purchased calling. Networking @ such events such as chamber of commerce etc is far better than cold calling & most productive use of your time as well . go & Network, network, network !

BNI type networking groups is good for many people with local businesses – attend two meetings and see if it looks promising for you.

Know what differentiates you from the competition – what your product features to offer people. Connect with someone who can be a good source of referrals and visa versa – someone who is into markets you want to get into and visa versa.

Regards,

Andy Alagappan , COO Epromotionz

281.556.8319 ( cell : 281.570.5804 ….832-677-4620 )

www.andyalagappan.com
Proven Search Marketing Strategies ! & RESULTS !

It’s not about JUST BEING online, it’s about being FOUND online… if you just build IT ….No One Will Come !

A solid web site design & navigation & usability captures your target market’s attention and makes it easy for them to understand what you do & engage with you .

Optimize your web site ( on going monthly process !! )- The easiest way to optimize your web site is to get PROVEN professional Search Engine Optimization (SEO) help, But , there are also steps you can take yourself.by Constantly Updating your content – Must Keep your web site fresh WITH TEXT CONTENT ! The best way to do this is to connect / link your web site to a blog where you share valuable information. But, even if you don’t have a blog you should still update your web site. One great way to do this is by posting free articles and resources & testimonials every month in your web site.

Search engines love web sites that constantly refresh their text information.

If these steps are done correctly & monthly , you will be well on your way to gaining great on line exposure for your business brand for your key search phrases . A great on line web exposure means more qualified leads and clients and potential media attention!

Consider the following facts:

44 percent of consumers say they are less likely to trust a web
merchant with their personal information than they were a year ago according to a Yankee Group report;

36 percent of consumers surveyed by the Ponemon Institute said they would not use their credit or debit card to make a purchase with a web merchant they didn’t know

58 percent of consumers abandon their online shopping carts before finalizing a transaction, according to Marketing Sherpa

49 percent of consumers surveyed by Marketing Sherpa said that they abandoned their online shopping carts out of fear of identity theft, while 53 percent did so out of fear of sharing personal information online.

…a privacy policy can be an asset to your business helping to build trust and confidence.

The report says advertisers favor pay-per-click over impression-based display campaigns, with 58 percent going to PPC - and the trend is expected to continue. Rich media is also gaining traction, currently about one-third of display spend, rich media will grow to 45 percent by 2014 as marketers use more and pay a premium for rich media.

E-mail marketing continues to grow, with an 11 percent CAGR over the next five years, due to the “green” market campaigns being in vogue and to increased integration with social media sites.

As more brands embrace social media, companies are becoming more comfortable using it, even as the sector is still developing tools, metrics and benchmark standards.

So what’s causing the seismic shift in ad dollars from traditional media to interactive? The recession, consumer expectations of interactive and personalized brand relationships, declining print readership, maturation of the interactive ad industry as well as increases in social media use and mobile phones are all factors contributing to the shift.

Seems like you really took your time on this. Keep up the good work!

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It is good to see posts that give truly quality information. Great post. …

Great marketing tips for small business, thanks for the post.

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I follow your blog for quite a long time and should tell that your articles always prove to be of a high value and quality for readers.

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Definitely there are things that we can understand more. I think you have mentioned some nice points in Features too.

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Keep up the good work and good luck with your site – are you having fun with it? It’s interesting and well worth the time to visit.

“This cannibalization of traditional media will bring about a decline in overall advertising budgets & death to obsolete agencies.

She goes on to say that while ad budgets will decrease, marketing investments won’t, as any money saved by using cheaper interactive media will be put toward funding IT technology and staff, customer service and so on.

As more brands embrace social media, companies are becoming more comfortable using it, even as the sector is still developing tools, metrics and benchmark standards.

Search marketing continues to do well, in both adoption, today 80 percent of marketers use it, and money spent. “Search marketing accounts for 59 percent of the overall interactive pie. We project spend on paid listings, which includes paid inclusion, and search engine optimization (SEO) to grow at a CAGR of 15 percent, to $31 billion by 2014,” according to the report.

At this very moment,YOUR potential customers are using Google, BING , Yahooo search engines, for information about services that you supply. But can these potential customers find your website when searching ?

Unless YOU are found within the first couple of pages of the search engine results [Top 20] and more preferably, within the top section of Page 1 [Top 10], the search visitors to your website are going to be very few and far between. And the sales and potential sales enquiries even less…..

All this sound familiar?

Good search positioning within the natural organic search results, should be the goal if you’re seeking long term, cost-effective website marketing and this can be achieved through carefully planned, search engine optimisation of your website. But , success with this SEO approach though does not happen overnight and requires understanding, patience and a time commitment on an ongoing monthly basis.

Once your web sites search position established , leads and business generated from natural search engine rankings are one of the best quality qualified leads as compared to other forms of advertising. And, among most market sectors, natural search engine /SEO listings tend to achieve far higher click through and conversion rates , resulting in an enhanced return on investment.

Visit us @ www.andyalagappan.com to get help & advise !

– Top components of a great white paper (in rank order):
o Tight abstract – keep to the point
o Minimal marketing – I am still learning
o Technology use case studies – what is everybody else doing?
o Product information and specifications – gotta have it
o Technical Diagrams – show me how
o Downloadable PDF versus digital format – let me read it on my time, please• Half of IT buyers would describe the white papers they come across most
often as ‘the right length.’ But what is it?
– 86% say to keep white papers under 10 pages with, 50% wanting even shorter ones at under 5 pages.
(InformationWeek Business)