https://moz.com/blogmoz (en-US)2026-09-12T16:17:19-07:00https://moz.com/blog/strengthen-your-brands-authority-whiteboard-fridayHow to Strengthen Your Brand's Authority — Whiteboard Friday2026-09-11T00:00:00-07:002026-09-11T02:39:53-07:00Chima MmejeDiscover proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence (featuring Tony's Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand's presence and authority across digital channels.]]>https://moz.com/blog/two-truths-and-lie-about-digital-prTwo Truths and a Lie About Digital PR2026-09-09T00:00:00-07:002026-09-08T12:07:10-07:00Debbie ChewYou don't need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.]]>https://moz.com/blog/how-to-build-site-authority-and-multi-channel-relevance-in-the-age-of-aiHow To Build Site Authority and Multi-Channel Relevance in the Age of AI2026-09-03T00:00:00-07:002026-09-03T04:00:26-07:00David WhiteDiscover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.]]>https://moz.com/blog/demystifying-grounding-queries-with-real-dataDemystifying Grounding Queries with Real Data2026-09-01T00:00:00-07:002026-09-01T09:24:59-07:00Dr. Peter J. MeyersStop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.]]>https://moz.com/blog/what-is-web-mcpWhat Is WebMCP? How to Prepare Your Website to Serve AI Agents2026-08-26T00:00:00-07:002026-08-19T16:26:11-07:00Matt HollingsheadGet ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.]]>https://moz.com/blog/local-seo-actually-worksLocal SEO That Actually Works: Some Assembly Required (AI Not Included)2026-08-25T00:00:00-07:002026-08-26T12:22:41-07:00Amanda JordanTraffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.]]>https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday10 Fan-Outs for Prompt Research — Whiteboard Friday2026-08-21T00:00:00-07:002026-08-25T11:08:41-07:00Tom CapperGoogle uses these 10 query fan-outs to split single prompts into multiple background searches. Learn how to map this behavior in this Whiteboard Friday with Tom Capper.]]>https://moz.com/blog/should-we-stop-writing-with-aiShould We Stop Writing With AI?2026-08-20T00:00:00-07:002026-08-20T03:41:50-07:00Chima MmejeShould you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.]]>https://moz.com/blog/local-business-reviews-and-llmsAre Reviews Shaping What LLMs Say About My Local Business?2026-08-19T00:00:00-07:002026-08-18T07:11:00-07:00Jonathan BertholdDiscover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.]]>https://moz.com/blog/announcing-the-final-batch-of-speakers-for-mozcon-londonAnnouncing the Final Batch of Speakers for MozCon London2026-08-18T00:00:00-07:002026-08-13T02:05:18-07:00Chima MmejeWe’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.]]>