<?xml version="1.0"?><feed xmlns="http://www.w3.org/2005/Atom"><id>https://moz.com/blog</id><title>moz (en-US)</title><updated>2026-07-29T01:57:03-07:00</updated><link rel="self" type="application/atom+xml" href="https://moz.com/blog" /><link rel="alternate" type="text/html" href="https://moz.com/blog" /><entry><id>https://moz.com/blog/does-schema-markup-impact-serp-rank</id><title>Does Schema Markup Impact SERP Rank?</title><published>2026-07-27T00:00:00-07:00</published><updated>2026-07-23T14:33:24-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/does-schema-markup-impact-serp-rank" /><author><name>Jake Hundley</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Is schema markup a direct ranking factor or just good housekeeping? Explore the multi-engine study on structured data, search visibility, and the role of schema in modern local SEO.</p>]]></summary></entry><entry><id>https://moz.com/blog/new-ai-seo-playbook-whiteboard-friday</id><title>The New (AI) SEO Playbook — Whiteboard Friday</title><published>2026-07-24T00:00:00-07:00</published><updated>2026-07-24T07:39:33-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/new-ai-seo-playbook-whiteboard-friday" /><author><name>Tom Capper</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Discover how AI is changing the top-of-funnel SEO playbook. Learn four new strategies to adapt to AI search, build third-party citations, and measure success effectively.</p>]]></summary></entry><entry><id>https://moz.com/blog/tiktokification-creator-model</id><title>The &quot;TikTokification&quot; of Search: Why the Creator Model Is Replacing the Ranking Model</title><published>2026-07-23T00:00:00-07:00</published><updated>2026-07-23T13:10:34-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/tiktokification-creator-model" /><author><name>Mikael Araújo</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Your rankings are holding. Your traffic isn't. The problem isn't your SEO. It's the model. Here's how search is adopting creator platform logic.</p>]]></summary></entry><entry><id>https://moz.com/blog/how-to-build-ai-citations-whiteboard-friday</id><title>How to Build AI Citations — Whiteboard Friday</title><published>2026-07-17T00:00:00-07:00</published><updated>2026-07-17T08:48:07-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/how-to-build-ai-citations-whiteboard-friday" /><author><name>Charlie Marchant</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.</p>]]></summary></entry><entry><id>https://moz.com/blog/how-to-integrate-pr-and-seo-for-maximum-brand-visibility</id><title>How to Integrate PR &amp; SEO for Maximum Brand Visibility</title><published>2026-07-15T05:00:00-07:00</published><updated>2026-07-15T05:00:31-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/how-to-integrate-pr-and-seo-for-maximum-brand-visibility" /><author><name>Delaney MacKenzie</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.</p>]]></summary></entry><entry><id>https://moz.com/blog/4-s-of-youtube-success-whiteboard-friday</id><title>The 4 S’s of YouTube Success — Whiteboard Friday</title><published>2026-07-10T00:00:00-07:00</published><updated>2026-07-08T08:21:00-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/4-s-of-youtube-success-whiteboard-friday" /><author><name>Phil Nottingham</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Want to grow your YouTube channel? Phil Nottingham breaks down the four S's of YouTube success: Subscribers, Suggested, Search, and Shorts.</p>]]></summary></entry><entry><id>https://moz.com/blog/community-and-seo-benefits-whiteboard-friday</id><title>How Community Building Helps Your SEO — Whiteboard Friday</title><published>2026-07-03T00:05:00-07:00</published><updated>2026-07-03T04:44:06-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/community-and-seo-benefits-whiteboard-friday" /><author><name>Erin Simmons</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework for building brand authority, earning trust, and creating more relevant content that connects with your audience</p>]]></summary></entry><entry><id>https://moz.com/blog/strategies-to-dominate-ai-search</id><title>Stop Calling It SEO: 12 Strategies To Dominate AI Search in 2026</title><published>2026-06-30T00:00:00-07:00</published><updated>2026-07-20T15:10:18-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/strategies-to-dominate-ai-search" /><author><name>Michael King</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p><span style="background-color:rgba(5,21,36,0);color:rgb(41,42,46);float:none;font-family:'Atlassian Sans', 'ui-sans-serif', '-apple-system', 'system-ui', 'Segoe UI', Ubuntu, 'Helvetica Neue', sans-serif;font-size:14px;font-style:normal;font-weight:400;letter-spacing:normal;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;">Still treating AI search like traditional SEO? Learn 13 Relevance Engineering strategies to win citations, improve retrieval, and drive business value in AI searches.</span></p>]]></summary></entry><entry><id>https://moz.com/blog/pee-framework-for-agentic-ai-whiteboard-friday</id><title>The PEE Framework for Agentic AI — Whiteboard Friday</title><published>2026-06-26T00:00:00-07:00</published><updated>2026-06-25T08:39:03-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/pee-framework-for-agentic-ai-whiteboard-friday" /><author><name>Rejoice Ojiaku</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Too many buzzwords in the AI search space? Let’s simplify it. AI engines reward clarity, freshness, and context. Steal Rejoice Ojiaku’s content framework for your new and updated content to improve citations and mentions.</p>]]></summary></entry><entry><id>https://moz.com/blog/measuring-ai-search-like-seo</id><title>Stop Measuring AI Search Like SEO: Here’s What To Track Instead</title><published>2026-06-24T00:00:00-07:00</published><updated>2026-07-20T15:13:30-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/measuring-ai-search-like-seo" /><author><name>Tom Capper</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Measuring AI search like SEO? Learn what to track instead: visibility, recommendations, bot access, citations, and off-site signals that drive real value</p>]]></summary></entry></feed>