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After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.
If the last few years have taught us anything, it's that people want their content ASAP and all at once. Improve your lead-gen strategy and conversions by axing webinars and marketing a bit more like Netflix.
RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?
If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
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