The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

By: Rand Fishkin

Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday

Keyword Research | Whiteboard Friday

The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into core strategies you can use to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy that catches many long tail searches in its net.


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By: Ruth Burr Reedy

"A Complete Failure": What Tech Businesses Can Learn from a Sports Blog's Scandal

Business Practices | Marketing Industry

When SB Nation published a controversial story on a sensitive topic, there was a huge public outcry. The subsequent peer review outlined key issues that will sound scarily familiar to many in the tech industry. Ruth Burr Reedy shares the most important takeaways to help fortify your own internal processes against big failures.

By: Rand Fishkin

What to Do When the Wrong Page Ranks for Your Keyword(s) - Whiteboard Friday

Keyword Research | Advanced SEO | Whiteboard Friday

Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.


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