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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.


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By: Rand Fishkin

When and How to Listen to Google's Public Statements About SEO - Whiteboard Friday

Marketing Industry | Whiteboard Friday

When Google says jump, it's hard not to jump. We often take the words of Google representatives as law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO.

By: Sarah Bird

Moz is Doubling Down on Search

Moz News

We're focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. To do so, some painful decisions were made: We'll sunset Moz Content and Followerwonk, and say goodbye to many of our fellow Mozzers. Send good vibes.

By: Rand Fishkin

How to Build a Killer Content → Keyword Map for SEO - Whiteboard Friday

Content | Keyword Research | Whiteboard Friday

You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.


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