SEOpittfall

Further Study on the Value of Image Optimization

Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized the [...]

Further Study on the Value of Image Optimization

Memorial Day 2009

HERE RESTS IN HONORED GLORY AN AMERICAN SOLDIER KNOWN BUT TO GOD I would like to honor all of those who served and sacrificed for our nation in the quest to provide security to it’s people, ideals and principles in times of war and times of peace. Thank you for putting others before yourself, there is no higher honor. Thank You! Dear [...]

Memorial Day 2009

Link Building Via Content Development

Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact link building. Great content [...]

Link Building Via Content Development

Directory Submissions for Success

Welcome to the third post in my latest series, Holistic Link Building 101. When it comes to building a website for SEO success, link development is an extremely important part of an effective online marketing strategy. Two important questions about link development regarding directory submissions: 1. Are directory submissions still a relevant tactic and worth [...]

Directory Submissions for Success

Holistic Link Building Defined

In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy. Like other SEO tactics, holistic [...]

Holistic Link Building Defined

Holistic Link Building 101

Link building is one of the most challenging aspects of SEO and it doesn’t appear that some people really get it, but that is no different than most SEO concepts. A lot of people find a nugget of SEO wisdom, apply thought, reason and ride it like a horse until it can easily become apparent [...]

Holistic Link Building 101

Rosetta #1 Independent Digital Agency 2008

It is official… Rosetta is the Top Independent Digital Agency in the US for 2008 according to Advertising Age. This last year has been quite an adjustment for me, my family and my career. It has been quite the challenge of moving from in-house to agency, moving to Cleveland plus adjusting to Brulant and Rosetta Marketing [...]

Rosetta #1 Independent Digital Agency 2008

Behold the Power of Social Media

Facebook, a social networking platform that I am sure you are aware of has been attracting the attention of quite a number of users for quite some time. As seen in the Google Trends chart here, you can see the impact as compared to others like MySpace, Twitter and LinkedIn. They don’t appear to be [...]

Behold the Power of Social Media

Server Responses – The What and Why for SEO

Sometimes not understanding why a website isn’t performing well can be a difficult thing to figure out. However, many times it is important to take a step back and look at what signals can be seen. When looking for technical concerns can appear to be a daunting task, however, we are going to review server [...]

Server Responses – The What and Why for SEO

The Trouble with Twitter

One of the best videos I have seen in some time (thanks Garrett Pierson): As a Twitter user, I know that it isn’t just about letting everyone know what you are doing, it can be so much more. But, that doesn’t make this any less funny and unfortunately true for some. Enjoy! Copyright © 2009, by Stephen Pitts [...]

The Trouble with Twitter

Long Live No Follow

In a recent post at SEOmoz, by Will Critchlow of Distilled, entitled Nofollow is Dying: The Impact of Micro-Blogging and Nofollow on SEO, is a review the overuse of the nofollow link attribute in online publishing by webmasters and 3rd party sites like WordPress.com, Blogger.com and Twitter and it’s impact on SEO for everyone. Before [...]

Long Live No Follow

Die Duplicate Content Die!

What does canonical mean? According to a biology glossary from the University of Arizona it is “repetitive; repeating in different forms“. So, what does it mean to online publishers? Simply, duplicate content. How does duplicate content exist, what is it’s impact on search engines and, more importantly, how does it affect online publishers in search engine results? I know that [...]

Die Duplicate Content Die!

Measuring the Value of ALT and Title Elements of Image Tags

Not a great title, I know, but accurate. Recently, I began a test of the ALT and Title elements in the img html tag. Here is the breakdown of the testing: Conducting the research by creating a page on the topic of “dogs” that has the same image of a Dalmatian that link to four separate pages. [...]

Measuring the Value of ALT and Title Elements of Image Tags

Keywords – What’s Brand Got To Do With It?

Researching and targeting keywords is the second step in building an effective SEO campaign after developing an online strategy, so what is the value of brand messaging within targeted keywords? azure, beryl, cerulean, cobalt, indigo, navy, royal, sapphire, teal, turquoise, ultramarine All of these words are synonyms for “blue” blue bag web search – 289,000 results image search – 26,900 [...]

Keywords – What’s Brand Got To Do With It?

SEO for Local Results

Very interesting… recently I posted about the need for Google to focus on relevancy in search results to maintain their market share that led me to look at tying a geographic location to improve relevancy and my belief that it will be the next step to reinforce universal search results. As a professional SEO consultant, [...]

SEO for Local Results

Next Step in Universal Search

In my most recent post, I wrote of the need for relevancy in search results and it being the biggest determining factor for switching your preferred search engine (based upon survey by JP Morgan). However, much of the changes that have impacted SERPs (Search Engine Results Pages) in the past few years have had more [...]

Next Step in Universal Search

Relevancy – The Ultimate Google Killer

A study recently compiled and released by JP Morgan, 2009 Internet Investment Guide, included some interesting insight into search, advertising and online behavior including a “potential search deal likely between Yahoo! and Microsoft.” Even as the idea that Yahoo! and anyone might happen, there is more important implications of the research data that isn’t as [...]

Relevancy – The Ultimate Google Killer

Good Will Towards Men

I would like to wish you and yours a happy holidays – pittfall Belleau Wood Oh, the snowflakes fell in silence Over Belleau Wood that night For a Christmas truce had been declared By both sides of the fight As we lay there in our trenches The silence broke in two By a German soldier singing A song that we all knew Though I did [...]

Good Will Towards Men

Do Something

Bounce – Better Than SearchWiki?

Looking at the search landscape over just the past few months, it can be easy to see that professional SEO is not for the faint of heart. Search engines are always trying to make adjustments to their results and offerings to differentiate themselves from their competition, just like other competing businesses. For those of us [...]

Bounce – Better Than SearchWiki?

WordPress Turbo – Powered by Thesis

WordPress, along with other personal publishing platforms like MovableType and Blogger, have given everyone the ability to publish their thoughts and experiences online for the world to see. Each of these different content management systems offer different solutions including hosted and self-hosted answers. I started blogging through a hosted Blogger site for two and a [...]

WordPress Turbo – Powered by Thesis

Happy Thanksgiving

Happy Thanksgiving I have so many things to be thankful for this year: My wonderful daughter! My beautiful wife! A great job! Supportive friends and readers! Thank you for all of your support this year, I am truly grateful. -pittfall Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.com Happy Thanksgiving

Happy Thanksgiving

Let the Holidays Begin – Get Elfed

I know what many might be thinking, It isn’t even Thanksgiving yet! But with all of the fluctuations with the economy, politics and such, I think that it is always a great time to get in a positive spirit, there’s no better way I know than having fun. OfficeMax and JibJab get things started with ElfYourself, [...]

Let the Holidays Begin – Get Elfed

World Usability Day 2008

What is World Usability Day? World Usability Day was founded to ensure that the services and products important to life are easier to access and simpler to use. Each year, it has a specific focus and is honored around the world on the second Thursday of the month of November. WorldUsability.org World Usability Day is being [...]

World Usability Day 2008

WTF – Malware in SERPs?

Recently, Google Webmaster Central Blog republished a post from the Google Online Security Blog highlighting that Google is taking a step in protecting you from malware by warning you in listings (image on the right). You may be familiar with this type of warning, Yahoo! has been using a beta product from McAfee (SearchScan) to highlight [...]

WTF – Malware in SERPs?