Something we’ve come across recently is a search query to check for URL’s which are listed in Google’s main index. This appears to remove any webpage’s which may be listed in Google’s supplemental/secondary index.

The query to find this is: site:domain.com/*

At the moment I’m unsure how accurate this is, the only reference I can find is a comment from Halfdeck on Jim Boykin’s How to Find if a Page is in Google’s Secret Supplemental Results from two and a half years ago. And since then, despite pleas to bring it back – Google have removed the queries which have helped us to find supplemental pages.

But looking at the results, I think there is some truth to the results – even if these are not entirely accurate.

Example supplemental query – BBC.co.uk
For example, BBC.co.uk has 47.9 million indexed pages – but the supplemental query lists only 1.43 million results:

Believable? It seems a bit low to me, for a high quality site like the BBC to only have 2.98% of their pages listed in Google’s main index – but then again 1.43 million pages is still a lot of content. Amazon.co.uk is a similar story, with 3.22 million in the main index as opposed to 145 million in the full index.

So what about for a smaller site?
The most obvious site for me to review is SEOptimise. We have 3,300 pages indexed in Google’s main index, yet only 647 pages indexed for the non-supplemental query:

So is this one accurate? My honest answer is I’m unsure. I posted earlier this week that we now have 877 posts on the blog, in addition to this there is the main site and other blog pages such as tags and categories etc. So I’d like to think we’d have a large percentage of high-quality content which is well valued by Google. But in actual fact the pages which have built up a strong trust in Google, either via external links or internal linking/navigation/site structure, means that this figure may be very close. The one thing I didn’t understand was that a large number of blog tag pages were listed, often when used only once or twice before – so the number of links pointing to this is likely to be low – as is the quality of the content on the page (which is duplicated from each main post).

And what are the factors which affect this?
If this results are accurate, I’d expect the following factors to have an impact here:

• Link reputation/PageRank to be a large factor for indexation
• Age of site
• History in the search engines
• Inbound links (internal and external) to individual webpages
• Duplicate content
• Volume of content / amount of unique content on-page

So what do you think, have you used this query before and do the results seem accurate? I definitely don’t think they are 100% accurate, but it may be a useful indicator to keep an eye on – especially if you are having problems generating traffic for pages which are indexed for a regular site: command query and the solution to fix this isn’t an obvious one.

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Does site:domain.com/* show you non-supplemental Google indexed pages?

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Since 2006 I’ve written-up a review of the SEOptimise blog in terms of stats and analytics. As it’s an interesting time to look back on how the site has progressed, I’ve continued this by listing some similar stats for comparison during the last 12 months:

Top 10 SEOptimise posts of 2009

1. 10 LinkedIn Tips to Optimise your Profile
2. 30 Twitter Tools for Business
3. 7 Reasons Why You Need to Deal With Search Engine Marketing Change
4. 21 On-Site SEO Tips You Can Give to Your Online Copywriter
5. 30 Web Trends to Watch in 2010
6. 30+ Advanced SEO Tactics, Techniques and Resources (55+ Links)
7. 10 Tips to Boost your Flickr Profile
8. 10 Free Google SEO Tools Everybody Should Use
9. 30 Resources on Google, Search & SEO Changes in 2010
10. Social Media Marketing – PR vs SEO – Where Does it Fit?

Total number of SEOptimise blog posts
2006: 293
2007: 518
2008: 723
2009: 877

RSS subscribers
2006: 70
2007: 634
2008: 1,679
2009: 6,798

Technorati Rank
2006: 94,938 – 283 blog reactions
2007: 20,691 – 1,192 blog reactions (Authority 255)
2008: 18,853 – 601 blog reactions (Authority 197)
2009: N/A (trying to fix this!)

Alexa Rating
2006: 82,395
2007: 56,658
2008: 154,688
2009: 25,524

Yahoo Site Explorer external links
2006: 2,758 links
2007: 29,100
2008: 45,445
2009: 51,694

Google SEOptimise query
2006: 9,630
2007: 23,400
2008: 36,900
2009: 41,300

AdAge Power 150 List
2008: 221 Global / 22 UK 2009: 184 Global / 19 UK

Twitter Followers
2008: 959
2009: 10,103

Compete Stats
2008: 63,219
2009: 48,422

There’s a few interesting results in there, the RSS and Twitter count improvements are definitely good to see! More importantly we’ve had a very successful year from a business perspective, achieving amazing results for our clients and some excellent new business wins. Plus we’ve grown and developed our great team and can look forward to an exciting 2010 ahead!

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

SEOptimise 2009 – The Year in Review

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Creative Commons image by ahisgett

No matter if you like it or not when the old year fades away and the new year arrives most of us think about the past and the future.

• Was it a successful year?
• Where did we succeed, where did we fail?
• Which of the mistakes do we want to overcome next year?

Most people tend to plan for the upcoming year. Plenty like to be very specific about these plans so they come up with new year’s resolutions they want to fulfill. We’re in the SEO industry are not exempt from it.

What goals do make sense for 2010? I’ve selected 20 of them you might want to use as your resolutions as well, the 20 SEO new year’s resolutions for 2010

1. I will build less links and get more links organically instead
2. I will care less about PageRank, traffic and rankings and focus more on conversions, profits and ROI instead.
3. I will stop “doing SEO” and will make my websites succeed on the Web instead, whatever it takes and no matter how you call it
4. I will try to get more organic visitors and less paid ones
5. I will try to get more returning visitors and instead of just casual social media and search visitors
6. I will reduce my bounce rate by 20, 30 or 40%
7. I will invest more in branding to get more branded searches and less via fickle generic keywords
8. I will stop using social media and start contributing in a meaningful way
9. I will care less about short term results and implement long term strategies instead
10. I will make my current projects succeed and my current clients happy instead of starting more projects and seeking new clients
11. I will get less dependent on Google and diversify my income sources
12. I will make my sites more usable for those users than reach them already to make them stay
13. I will set up more conversion goals to get results beyond sales. Think subscriptions, mentions, social media votes
14. I will combine my SEO, social media and CRM strategies to form a new holistic approach
15. I will stop competing by the price and will start competing by the quality of products and services. Indians will always be cheaper anyways
16. I will stop hiding what I do and rather proudly brag about my clients, employees and partners
17. I will undertake steps to gain foothold in the mobile and local markets by optimizing for mobile devices and local search
18. I will take part in some real life industry events or conferences to get more social for real
19. I will write more tutorials and how to articles to educate my peers and readers
20. I will use more different media formats like images, videos, micro blogging, ebooks and infographics to succeed in universal search

All these resolutions start with “I” in order for you to be able to better identify with them. It’s not solely the “I” of the author. It’s not only me. You can do it too.

You can get better in 2010 as well. Of course I have implemented some of them in the past already but still all of these resolutions make sense in 2010.

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

20 SEO New Year’s Resolutions for 2010

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Christmas isn’t Christmas without someone butchering a much-loved song to make a marketing point and this year it’s our turn. Brace yourselves for the SEOptimise Twelve Days of Christmas Special…

Image credit: krisdecurtis

On the first day of Christmas, my SEO agency gave to me, one golden rule

1. SEO is an ongoing effort

On the second day of Christmas, my SEO agency gave to me two social media musts

1. Be personable
2. Never pitch in an online social situation

On the third day of Christmas, my SEO agency gave to me three web copy writing rules

1. Remember humans read your copy as well as search engines
2. Link out to information that adds authority to your opinions
3. Your words represent the company, so be eloquent, intelligent and accurate

On the fourth day of Christmas, my SEO agency gave to me four Twitter tips

1. Discuss and debate, don’t just lecture
2. Let your personality show, Twitter isn’t the board room
3. Monitor mentions of your company and respond to them
4. Respond to relevant questions

On the fifth day of Christmas, my SEO agency gave to me five golden SEO rules

1. Be unique – use original copy on your site
2. Stay onside with Google – black hat tactics risk penalisation
3. Aim to build links from relevant, authoritative websites
4. Rewrite your site – if your website hasn’t been written with Google in mind, redo it
5. Use internal links throughout your site, with relevant anchor text

On the sixth day of Christmas, my SEO agency gave to me six tips for building your brand

1. Tweet regularly and often
2. Keep an up-to-date blog
3. Offer guest posts
4. Use social media platforms
5. Attend industry conferences
6. Socialise in industry-specific social sites & forums

On the seventh day of Christmas, my SEO agency gave to me seven hints for press releases

1. Make the news angle obvious
2. Target appropriate journalists with the release
3. Follow up the email with a phone call
4. Release responses to relevant industry events
5. Don’t let quality standards slip – use a spell check
6. Link to your own pages using relevant anchor text
7. Make it as easy as possible for the (overworked) journalist

On the eighth day of Christmas, my SEO agency gave to me eight email marketing rules:

1. Don’t bombard customers
2. Keep your content relevant
3. Make your copy sparkle
4. Use intriguing subject lines
5. Review your emails in different browsers to check they look right
6. Send the message at an appropriate time
7. Test messages on a small group first
8. Respect your recipient at all times

On the ninth day of Christmas, my SEO agency gave to me nine linkbait tips

1. Add value with guides and how-to’s
2. Use lists like top tens, golden rules and so on
3. Offers industry news and current affairs
4. Use multi-media like podcasts and video
5. Blog regularly and comment on other blogs
6. Don’t be afraid of controversy, it attracts links
7. Offer services like industry-relevant calculators and tools
8. Respond and listen to visitor feedback
9. Don’t simply sell

On the tenth day of Christmas, my SEO agency gave to me 10 tips for LinkedIn:

1. Complete your profile
2. Bag your vanity URL
3. Make your profile public
4. Connect with everyone you know
5. Request recommendations (where appropriate!)
6. Join relevant groups
7. Use LinkedIn Answers to boost your reputation
8. Use a descriptive job title
9. Link to your website using keyword-rich anchor text
10. Register your company’s profile

On the eleventh day of Christmas, my SEO agency gave to me 11 pay-per-click tips:

1. Review competitors’ campaigns
2. Target a relevant geographic region
3. Manage your budget carefully
4. Choose enticing text
5. Carefully choose the destination URL
6. Monitor performance often
7. Don’t just target the most popular keywords
8. Monitor your conversion rate
9. Avoid running b2b campaigns at weekends
10. Use negative keywords to avoid irrelevant appearances
11. Be ready to adapt the campaign for game changing rules or if conversion falls off

On the twelfth day of Christmas, my SEO agency gave to me 12 blogging rules:

1. Use short paragraphs
2. Avoid unnecessary punctuation
3. Check spelling, then check it again
4. Double-check grammar
5. Don’t exceed your vocabulary
6. Ask a colleague to proofread your copy
7. Link to relevant articles and information
8. Avoid repetition, even of keywords
9. Go beyond keyword stuffing
10. Use unique meta data
11. Post often
12. Be interesting

So what do you think? Surely it’s more festive than Rage Against the Machine! Have a great Christmas SEOptimise readers!

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

The 12 Days of Christmas – SEO Agency Edition

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Why does the “Iranian Cyber Army” use the red star, a communist symbol from the soviet era?

It’s Twitter Friday again! Welcome back to my weekly column. Apparently Twitter or rather its DNS got hacked. DNS is that little thingy that assigns real Internet addresses (like Twitter.com) to those so called IP addresses or rather numbers websites hide behind. This is what we know. The rest of the story is quite questionable though.

To be honest I don’t believe the “Iranian Cyber Army” is real, like there is an organization of hackers behind it.

Also the footprints they’ve left neither look like real hackers nor like real Iranians. I’ll explain why.

The “Iranian Cyber Army” does not sound like Iranians. Why?

• Iranians speak and write Farsi while the hacked sites did not contain any Farsi messages. There was some broken English and an image with Arabic on it. It looked Arabic to me so I asked an native Farsi speaker and he confirmed that it’s Arabic not Farsi.
• Iranians, at least those from Iran supportive of the current Islamic government don’t use soviet era communist symbols. The “Iranian Cyber army” mimics the red army star though. In fact the Islamic rulers of Iran prosecute communists. Most of them had to flee the country after the Islamic revolution had succeeded.
• Hacking Twitter is really bad for Iran. Almost everybody in the West dislikes Iran anyway and wrongly assumes that it’s the biggest threat since the cold war. So they really, really need some sympathy and this is the worst press they can get now.
• Some people argue that this might be some kind of retaliation for Twitter role in the support of the protests after the election. Remember, the US State Department ordered Twitter to postpone a downtime so that news about the anti-government protests can get spread. Back then it would have made some sense to hack Twitter, but now?
• It might be a false flag operation to further get support for measures against Iran. Both people in the US and Israel use cyber warfare against Iran.

The “Iranian Cyber Army” does not sound like hackers. Why?

• Hackers usually don’t put GMail addresses on compromised pages.
• Even in case Iranian hackers would want to use an email address on a hacked page, especially such a big one like Twitter they would probably not choose US based GMail for this task as those emails can easily get intercepted by the US government. Also the sheer number of emails they’ll get renders this step useless.
• The English on the hacked Twitter page was awful. Don’t hackers know proper translation tools and spell checkers?
• Usually hackers, especially those of the political kind don’t target the DNS. They look for code vulnerabilities or they use DoS (Denial of service) attacks by sending too many requests to websites. The US based hackers who hacked Iranian sites after the election did just that.

I’m not a computer security expert but I’ve seen plenty of hacks and compromised websites and there are patterns. This attack is quite unusual. Also it does appear to be highly illogical.

• Why use soviet era red army stars instead of Islamic or Iranian symbols?
• Why write in broken English and publish an image with Arabic text?

This seems to be a case where everybody is made to blame Iran but it’s highly unlikely that Iranians did this. Also the theory about renegade hackers seems inappropriate. The “Iranian Cyber Army” hasn’t appeared in the past before the recent attacks (another site has been hit as well). Google can’t find any results published before these two hacks.

The question is: Who gains support by this attack? Certainly not Iran. It’s really embarrassing for them. Also Iranians don’t like Arabs so why use Arabic? They fought a war a few years ago. Remember the Iraq – Iran war where the West and most Arabic monarchies supported Saddam Hussein’s invasion?

I know that reality sometimes is stranger than fiction but this case is obviously too weird to be what it seems to be. What do you think?

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

Who Has Hacked Twitter? Probably not Iranians, Hackers or Iranian Hackers

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Robert Scoble by Alex de Carvalho

In the attention economy the attention rich win over those who get less attention. As controversy and ignorance creates more attention than common sense and boring expertise we have to deal with the phenomenon of SEO bashing every now and then. People pointing fingers saying “look at that, how stupid they are bashing SEO again” create even more buzz.

Web 2.0 celebrities can use this attention gap in order to push their own interests. Failed entrepreneurs like Jason Calacanis have done that in the past repeatedly to ride the wave of negative hype. So this time I was a little bit astounded to hear it from Robert Scoble the web pundit everybody seems to listen to.

I seldom listen to Mr. Scoble as I’m too busy to listen to my trustworthy friends and my own echoes on the Web: I’ve just been nominated as one of the 100 most influential online marketers of 2009. Not sure I am but if others say so, I maybe am. So let’s use a little of my perceived influence.

The real search and SEO experts already have explained once again, like they always do, that SEO is still alive and kicking so what the hell is this post about?

It’s about how Robert Scoble’s ironic video advertorial confused the masses and the search marketing industry. Yes, you heard right. It’s ironic and it’s an advertorial.

It’s ironic and an advertorial because these guys Scoble talks to are from an SEO company themselves.

In fact they even compete with us, SEOptimise, in the search engines. So I just did a little checking with some tools everybody can use to take a look at any website to find out why they deserve such attention. The guys in the video advertorial represent a company called roiworks.com

Keep in mind that the guys from roiworks.com present their site as a “Search Engine Marketing Firm”. Search engine marketing of course entails SEO, PPC and other online marketing tactics SEOptimise offers as well. Indeed we even have similar keywords in our HTML title: UK Search Engine Marketing Agency.

So let’s compare our rankings for search engine marketing firm:

• roiworks.com is nowhere to be found. Neither in the US/Canada nor the UK.
• We’re at 13 for search engine marketing firm in the Google UK results in spite of not having the actual word “firm” in the title at all.

OK, OK, we know search engine rankings don’t mean much, I’ve said it myself more than once. Let’s take a look at the backlink numbers via Yahoo Site Explorer then:

• roiworks.com – 183
• seoptimise.com – 54,612

Yahoo backlink numbers don’t show much as well some people will argue. So let’s take a look at web analytics. roiworks.com exists at least since 2001 according to Archive.org but Google Trends or Google Ad Planner can’t find any data on them. So let’s try Compete.com! roiworks.com is an US company and Compete measures US traffic quite well so let’s take a look at the numbers for visits in November:

• roiworks.com – 1,768
• seoptimise.com – 48,784

In case you wonder why we lost so many visitors over the recent months: I’ve been quite lazy lately. Aside of this there must be something wrong with these numbers, after all, they get featured by Robert Scoble and we don’t. Did they actually sleep with him? Or maybe they’re just friends.

The video setup by itself is also quite funny. You have those two awkward guys talking like for ages. The one, more the Woody Allen type is keen on stressing that black hat SEO is very, very bad while the other dressed in black and wearing a black hat like in a mafia movie might be his bodyguard.
They talk about SEO, search and search marketing all the time telling us how important it really is. For instance they argue that local search is crucial etc.

Update: Make sure to read the statement by George, CEO of roiworks.com

So Robert Scoble’s post asking whether SEO will not be important anymore in 2010 is just a rhetorical question. It’s as if you’d ask: will the sky still be blue in 2010? Will the sky be blue in 2010? Yes, it will. I recommend a post by SEOMoz which, among other predictions, shows a statistic according to which 78% of questioned marketers assign more importance to SEO in 2010.

Btw. Robert Scoble admitted the baiting of the SEO industry later on. Mr. Scoble is not stupid, but the reaction of the SEO industry is too predictable by now. Thus I don’t link to such SEO bashing posts and advise you to refrain from doing it as well. The company Mr. Scoble is featuring really needs attention and all those links. They barely got any. Unlike more “traditional agencies”.

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

SEO not Important in 2010? Robert Scoble’s Ironic Video Advertorial Confuses the Masses

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Many people read a huge amount of blog posts each day in order to learn and stay ahead of the game in SEO. I used to read loads of posts myself from the industry leading blogs all of the time. But I think you get to a point where, despite it being great to know what’s going on out there, there’s probably only a very small percentage of this information which directly benefits how you do your job. This post from Todd Malicoat about the important things which change in SEO is definitely worth a read.

Image credit: Flickr

I’m certainly not saying don’t subscribe to these blogs – if you’re learning about search marketing you definitely should – but I’ve found that I now skim over far more posts than I used to in order to grab any information which I may find useful, new or interesting. One of the main reasons for keeping up-to-date with the latest news and interacting on sites like Twitter and Sphinn is often to build relationships and a reputation online.

But my main point is, that while reading these blogs you could quite easily learn upto 90% of what you need to know about SEO, it’s often the extra 10% which people prefer not to give away that can really help you to learn some very useful tips and tricks to push your site/clients forward that extra mile.

So what do the top bloggers do?

These people clearly know what they’re talking about, so you could probably learn a lot from what they are actually doing for themselves. Some of this things they won’t tell you, so you just need to look a bit deeper and read between the lines!

• How do Search Engine Land optimise their own site?
• What information does Matt Cutts include in his robots.txt file?
• What are the quality backlinks pointing to SEObook.com?
• How did SEOmoz actually react themselves to the change in PageRank sculpting?
• How do Mashable promote RSS subscription to users?
• When/why does traffic peak to Blogstorm?
• How do TopRankBlog promote themselves on Twitter?
• Why is the ProBlogger homepage layout formatted that way?
• What is common blog platform or URL structure used by these bloggers?
• What writing style/use of images help to make Copyblogger so popular?
• Why does Lyndon ask controversial questions which you’ve always got an opinion on?

So don’t just read about the bloggers opinions about the topics your looking to learn about, actually look at what they are doing themselves too!

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

Don’t Just Read What Top Bloggers Write – Look at What They Do!

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December time is predictions time. Here are my predictions for PPC advertising next year. Bookmark this post so you can have a laugh at the end of 2010 (or bow down before my mighty foresight).

Image credit: Flickr

1. CPCs will rise

A pretty safe bet to begin with. The recession, apparently, is coming to an end and more and more businesses are getting involved with PPC advertising. I believe that some verticals are already saturated; those that aren’t will see a large rise in CPC bids

2. More Display Advertising

Market saturation in AdWords is a bad thing for Google because it means they can’t grow their revenue. After their acquisition of DoubleClick of we have seen them push display advertising a lot more in their webinars, blog posts and with the new “View Through Conversion” feature. In 2009 they have made display advertising easy to use. In 2010 they must convince more businesses that display advertising offers them good ROI

3. Conversion Attribution?

As part of their drive to push more business advertisers into display advertising Google will begin to move away from the last click attribution model that is the core of Google Analytics (and to a certain extent, AdWords). Most businesses will use whatever attribution model Google provides but some will want to look beyond this. I think we will still be talking about this one well into 2011.

4. Bing/Yahoo I

The merging of Bing and Yahoo will make their combined platform more attractive to time/cash poor businesses. Their share of ad spend will rise but this will not be caused by people moving budget away from Google.

5. Bing/Yahoo II

Bing/Yahoo will try and steal advertising budget from Google by improving reporting and the ease of use for account managers. This will not work because businesses will spend their money where the customers are, but it will motivate Google to further improve their interface and reporting.

6. Other Platforms

Other sites will introduce their own CPC auction platforms. The New York Times and Reddit have recently opened their own CPM platforms. I believe that a CPC auction will offer better value to advertisers and users so I predict that at least one online publisher will begin offering this model during 2010.

7. Real Time Search

I can’t imagine Google putting real time results on top of the organic listings without attempting to monetise them. It is interesting to think how they will do this because the keyword/bid model seems unsuitable.

8. Conversion Optimiser

Advertisers with good campaigns spend more money so I expect Google to continue to work on their conversion optimiser tool. Whether they will work on it by improving it or whether they will work on  it by improving their publicity with small advertisers I’m not sure. If it is the latter then agencies must be able to prove their worth when compared with this free and easy to use tool.

9. Changes to the AdWords Advanced Exams

This is not amazing futurology since people involved in the program already know about the new advanced exams which can be taken in February. Raising the accreditation bar can only be a good thing; any exam which can be passed in a week isn’t much of a barrier to entry. Short term this will not make much difference but longer term it will result in greater trust in the AdWords certification from potential clients. On the downside people will have to spend more time reading the gospel of Google in order to pass the exam; this will result in an obsession with display advertising (see point 2).

10 Paid Search Will Dominate the SERPs

A no brainer to finish. Paid/Sponsored listings will take up even more space on the Google SERPs.

What do you think? Let me know in the comments.

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

10 PPC Predictions for 2010

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In this week’s Twitter Friday column I want to dissect the news that Twitter traffic is dropping for a few months in a row. Is it true?

Well, in case you rely on Compete.com data only you will probably say yes. Compete.com is quite reliable but also known to measure US traffic. They rather count the people who really mater to the advertisers at home.

I usually don’t look up Alexa stats either to get a grip on the global traffic. Thanks Google we have Google Trends for Websites which is quite accurate when it comes to assessing visitor numbers worldwide. Well, it’s run by Google and Google has dozens of sources providing them with traffic data.

So when we take a closer look at the stats we’ll find out that Twitter traffic in the US is dropping compared to peak months earlier this year but it is still ridiculously higher than year ago at the same time.

Globally Twitter traffic numbers are still on the rise.

I don’t want to talk exact numbers here though. I’m interested in the overall direction when it comes to the popularity of Twitter.

Before I start to make educated guesses about the current trends I want to dwell on the competitor’s visitor statistics though. The two remaining competitors of Twitter you could expect to become a threat one day are losing ground in the US.

Both Compete.com and Google Trends for Websites show losses over the recent months in the US for Friendfeed and Plurk. Especially Friendfeed is losing fast after it has been bought by Facebook.

Friendfeed is losing global support as well. At the same time Plurk got huge in Asia during 2009. Most of their users seem to come from Taiwan, Indonesia and Philippines. The US is only at #4. Can someone confirm this?

Even social media analysts’ darling LinkedIn lost some considerable steam too in the US (but like Twitter NOT globally). Only the Facebook behemoth hasn’t really lost many users lately.

What do these stats tell us?

• During the holiday and shopping season Americans use less social media, especially those tools they use for work (LinkedIn and Twitter). As facebook is used to connect with real life friends and relatives or even closer family members Facebook is as useful in between Thanksgiving and Christmas as well.
• Another logical explanation for the stats of the three leading microblogging platforms: The US market for microblogging is saturated. There is no growth anymore so that during holidays the numbers actually dwindle.
• Last but not least there is Tumblr. Tumblr is a mixture of both microblogging and blogging (plus some extra ingredients). Tumblr is growing quickly and it seems people “tumbl” more and blog less. Maybe they microblog less as well. Tumblr is still small compared to Twitter but it’s already much bigger than both Friendfeed and Plurk.

I guess you will tweet less as well when Santa comes over so don’t think Twitter is already on the way down. My guess is that it will stay roughly on the same level in 2010.

P.S.: Hey “twittercism”! Why did you delete my comment about Compete.com counting mainly US traffic?

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

Twitter Traffic Down or Not? In the US Yes, Elsewhere Rising

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Google changes faster than you can blink right now. Just some buzzwords that will bug you in 2010:

1. Google Caffeine
2. Google Real Time search
3. Google Personalized search results
4. Google Living Stories
5. Google Phone

I could go on like for a while. It’s not my intention to confuse you even more though. I want to shed some light on the near future of Google, search and SEO. It’s a daunting task as I’m overwhelmed as well.

Thus I picked 30 resources on Google, search & SEO changes in 2010 from around the search industry and some main stream sources.

These articles explain some or several of the upcoming changes.

Google Caffeine

• Expect Caffeine after the holidays
• Google Caffeine Search Index & Algorithm Update | SEO Book.com
• More info on the Caffeine Update
• Google Caffeine Test Suggests Too Much Emphasis on Real-Time Indexing
• Google’s Caffeine May Cause Corporate Jitters – BusinessWeek
• Will Google Caffeine “Jolt” The SEO Community? by SEO Design Solutions™
• » Google Caffeine SEO Notes – John Andrews – johnon.com
• Google Caffeine and “SEO”

Google Real Time Search

• Official Google Blog: Relevance meets the real-time web
• Google Launches Real Time Search
• What is Google Real Time Search? | Search Engine People Blog
• Google Enables Real Time Spam and More

Google Personlized Search

• Official Google Blog: Personalized Search for everyone
• Google Now Personalizes Everyone’s Search Results
• Google’s Personalized Results: The “New Normal” That Deserves Extraordinary Attention
• The SEO guide to Google personalized search | Search Engine Optimization | Search Engines
• SEO 2.0 | 12 Effects Google Personal Search Will Have on SEO, Blogging, Social Media
• Google Extends Personalized Search, Further Complicates SEO | WordStream

Google Living Stories

• Official Google Blog: Exploring a new, more dynamic way of reading news with Living Stories
• Google Launches Living Stories News Experiment With New York Times & Washington Post

Google Phone

• The Googlephone: Google gears up for attack on mobile-phone market – Times Online
• Google Phone Could Mean Free Mobile Phone Service | LiveScience

Google Breadcrumbs

• Official Google Blog: New site hierarchies display in search results
• Google Adds Breadcrumbs to Search Results Interface | SEO Book.com

Misc. Resources

• How to SEO for Google PlaceRank | Net Magellan
• Google’s new layout: Local SEO a million times more important » malcolm coles
• Micropayments: Could Google Make It Happen? | SEO Book.com
• All You Need to Know About Google’s New Feature Updates – Bruce Clay Blog
• Social and Search Marketing: It’s Complicated – ClickZ

During the holidays you’ll have plenty of time to deal with these changes so print those resources out and take them with you to read at home.

Judging from the incredible pace of change it seems that Google is a Transformer.

You need to become one as well.

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30 Resources on Google, Search & SEO Changes in 2010

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Jonathan Allen’s been behind the camera again with another great video from Search Engine Strategies. This follows up from the very popular SES London video earlier in the year with the latest 50 SEO’s from SES Chicago.

Some great comments from lots of search guys and Dave Naylor is very funny, representing the british contingent!

Plus it’s SEOptimise’s Christmas party day today so we had to have a Santa themed post!

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Searching for Santa at SES Chicago 2009 Video

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Claiming a Twitter profile name seems to be the new domain squatting, so I thought it would be interesting to see how many top brands have claimed what would be their first choice Twitter handle.

Image credit: Flickr

So for example, Sky would presumably like to have claimed twitter.com/sky – but missed out on this to another user.

This graph compares which industries have the largest percentage of brands that do not own their branded twitter domain name. Almost all of the motor industry brands we looked at hadn’t registered their brand’s twitter domain.

Here’s a list of 50 very well-known high-street and UK/Worldwide brands, many of these are using Twitter but none of these have claimed their exact brand name as their Twitter URL’s:

1. http://twitter.com/Apple
2. http://twitter.com/Acer
3. http://twitter.com/Adidas
4. http://twitter.com/Argos
5. http://twitter.com/BandQ
6. http://twitter.com/Barclays
7. http://twitter.com/BMW
8. http://twitter.com/Boots
9. http://twitter.com/Dell
10. http://twitter.com/Debenhams
11. http://twitter.com/Dyson
12. http://twitter.com/Disney
13. http://twitter.com/Diesel
14. http://twitter.com/Epson
15. http://twitter.com/Ferrari
16. http://twitter.com/Gucci
17. http://twitter.com/Homebase
18. http://twitter.com/HotelChocolat
19. http://twitter.com/HMV
20. http://twitter.com/Ikea
21. http://twitter.com/Jaguar
22. http://twitter.com/JohnLewis
23. http://twitter.com/Kelloggs
24. http://twitter.com/Kenwood
25. http://twitter.com/Kodak
26. http://twitter.com/LG
27. http://twitter.com/Lego
28. http://twitter.com/Lloyds
29. http://twitter.com/Lush
30. http://twitter.com/Mercedes
31. http://twitter.com/Next
32. http://twitter.com/Nokia
33. http://twitter.com/Nike
34. http://twitter.com/Nikon
35. http://twitter.com/Panasonic
36. http://twitter.com/Phillips
37. http://twitter.com/Peugeot
38. http://twitter.com/Puma
39. http://twitter.com/Quiksilver
40. http://twitter.com/Rayban
41. http://twitter.com/Rover
42. http://twitter.com/Renault
43. http://twitter.com/Seat
44. http://twitter.com/Sky
45. http://twitter.com/Tesco – Account suspended
46. http://twitter.com/Volkswagen
47. http://twitter.com/Vodafone
48. http://twitter.com/Volvo
49. http://twitter.com/Waitrose
50. http://twitter.com/WarnerBros

Of the high-street brands reviewed, the only ones who seemed to be quick enough to secure their brand name were Sainsburys, Ford, Microsoft, Nescafe and Google. There’s probably loads more brands who have the same problem, perhaps Twitter should start doing something about making it more easier for this brands to claim their profiles – especially when the holder is an inactive user.

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Top 50 UK Brands Who Haven’t Claimed Their Twitter Name

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Today we have launched a free white paper, Business Guide to Blogging – this looks at how businesses can promote themselves using blogging, funnily enough. All you need to do is click here to download the guide in PDF format.

Here’s my introduction to the guide:

“The SEOptimise blog began as a way of marketing our search engine optimisation services. We used it initially to attract customers, add to the site’s content and showcase our expertise. It still does all those things, of course, but it has also become so much more.

Our blog has grown incredibly over the last few years. We now have more than 6,500 subscribers and over 8,500 Twitter followers. Our search team regularly contributes, as well as other authority bloggers. I have been invited to write for other
resources, including the prestigious Search Engine Land and Econsultancy – showcasing SEOptimise’s name and enhancing its credibility.

The benefits of our blog have gone far beyond simply attracting the search engines’ attention and it has become a
real source of pride to all my team.

Blogging has worked incredibly well for us, so in this guide, we want to show how it can work wonders for your business too.
We’ve tried to keep it as accessible and non-technical as possible so you can see how quickly you could make a corporate blog work for you.”

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Download Our Free Blogging Guide for Business White Paper

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Very quick post, but Investp are now running the second year of their online marketers of the year poll.

I was quite surprised, but very honored to be nominated amongst some great guys – including fellow SEOptimise blogger Tadeusz Szewczyk. Last years vote was very popular and I’d encourage that SEOptimise readers take part in this and of course any votes for myself or Tad would be greatly appreciated!

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Vote for the Top 100 Online Marketers of 2009

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In today’s weekly Twitter Friday column I want to compare the 3 most common retweet buttons for WordPress blogs. A retweet button is a button that not only retweets the particular post it was clicked one but also displays how many people tweeted that link: On click these buttons also lead to a list of those who tweeted the link.

I have compared 5 categories:

1. data retention – how long does the service store the tweet/retweets so that you can access them
2. customization – in as far are you allowed t change the appearance of both button and the retweets
3. URL shortener/s – which URL shortening service/s are used or supported
4. issues – things that seemingly don’t work
5. extra features – features the others don’t have or you wouldn’t expect

	TweetMeme Retweet Button	BackType Tweetcount Widget	Topsy plugin for WordPress
Data retention	several months	a few weeks	unlimited (forever)
Customization	2 sizes, placement	2 sizes, placement, text, colors, custom CSS	2 sizes, placement, custom CSS
URL Shortener/r	bit.ly	bt.io, bit.ly, tinyurl etc. (you choose)	bit.ly
Issues	Does not support my blog address,  doesn’t let you push the button twice	numbers sometimes seemingly random as tweets just stored a short time	Counts bt.io, su.pr etc. as extra URLs, thus inaccurate sometimes
Extra Features	Many platforms supported, comment tracking	comment tracking	Free statistics, retweets as trackbacks, groups influential users

.

There is one problem all the services face when they use bit.ly

Have you ever asked yourself what .ly stands for?

It’s Libya. Yes, that the dictatorship in North Africa. You trust dictatorships suing products Made in China as well? Well, think twice. The Lockerbie bombing has been committed by the Libyan secret service agent. So one day Libya might decide to block or reroute your URLs.

I’m not sure which one to choose myself yet. We use TweetMeme on SEOptimise and I test both BackTpe and Topsy on my SEO 2.0 blog currently. Thus I highlighted the most important pros IMHO.

There are several other less popular solutions. They offer less features but have other pros.

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Some people, even at Google, still think that Google hates SEO. In some cases it really does. At the same time Google loves SEO as actions speak louder than words. Google provides not a few, not several but by now 10 free Google SEO tools everybody should use. I remember the times when we had none of them. Today we have an abundance of data Google allows us to mine.

You know, I’m often quite critical of Google but when there is one thing the search giant does right then it’s the plethora of tools it offers. So here is the list of 10 free Google SEO tools everybody should use. Most of these SEO tools are good for keyword research and on page SEO. Please read to the end, I guess some of you won’t know all of them.

1. Google Webmaster Tools
   Google Webmaster tools is the equivalent of a mechanic looking after you car daily but for websites of course. Identify broken links, malware and other issues and find out what search queries lead to your pages even with clickthrough statistics. It even checks your website speed and tells you why it’s too slow.
2. Google Analytics
   In case you still don’t know GA you have probably slept for years. Some SEOs don’t use it due to paranoia of being controlled by Google though. You have to decide yourself what’s more important, a very useful analytics tools or the fact that Matt Cutts can look under your skirt.
3. Google Website Optimizer
   With Google Website Optimizer you can test different versions of your pages. This way you can determine the best converting ones. It’s called A/B split testing or multivariate testing and is all the rage lately in SEO circles and beyond.
4. Google Zeitgeist
   Google Zeitgeist is not a tool in the strictest sense but you can use it keyword research nonetheless. In fact it shows the most popular queries so it’s a good starting point in your SEO campaign. Take the Zeitgeist popular keywords and then test some keyphrases containing them with the other tools that will follow in this list. Also checkout the current Zeitgeist aka Hot Trends.
5. Google Trends
   Google Trends lets you compare traffic for popular search terms and websites. This way you can determine whether a topic is rising in popularity or not. Works gret combined with Google Zeitgeist and Google Insight for Search
6. Google Insights for Search
   Insights for Search is like Google Trends on steroids. You can look up most keywords here, even those that aren’t popular at all. Compare up to five keywords and their ensuing traffic.
7. Google Traffic Estimator
   This is a classic tool. It says “Adwords” but you can use it to find out the probably number visitors a keyword can bring to your site.
8. Google Keyword Tool
   The Keyword Tool is like the Traffic Estimator but from a differnet angle. Some people prefer this others prefer that. You’ll want to check both to make sure you’re on the right track with your keywords.
9. Google Search Based Keyword Tool
   This very neat tool allowas you to find out related keywords to a site or existing keyword or rather both. It’s connected to Google Insights for Search is a very useful way.
10. Google Ad Planner
    Google Ad Planner is like Alexa and SpyFu in one. Use it to screen popular sites or your competitors for keyword intelligence or both.

While using theses tools remember to take the numbers with a grain of salt, they are never completely accurate but in many cases thy are the best numbers we can get. As you can see Google facilitates both keyword research and on page SEO. We get even some assistance with link building by Webmaster Tools.

So does Google hate SEO? Maybe some engineers are rooted in the past or prefer prejudice over judgment but based on the tools Google works together with webmasters and SEOs the best it can. Don’t ignore the tools Google offers. You lose money right now when you do.

On a side note: Guess what the Google Search Based Keyword Tool suggest me when I add my site onreact.com and SEO? The first result is: Google SEO tools. This is just coincidence, I didn’t check the tool to get inspired to this article but the other way around. So in a way Google knows what I will think next.

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Once again, we are proud to be a blog partner for the SMX London 2010 event next May.

In order to receive a 15% discount, just enter the code KEVING010 when signing up online.

If you attended the conference last year you probably won’t be surprised to see it has now become an advanced event, which is great news for those looking to pick up as many useful and new tips as possible. If you didn’t attend last year, make sure you read my recap from SMX London 2009.

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I very rarely write about individual website’s which are making mistakes online, but looking at the ASK restaurants website yesterday I was very surprised to see how a well-known UK brand has paid little or no attention to their search strategy.

Being a popular restaurant chain there are many opportunities to attract potential customers on the web and at the moment ASK do not appear to be taking advantage of these.

Quick Restaurant SEO Tips for ASK

This seems to be a perfect example of common mistakes website’s can make online. So seeing that there’s so many missed opportunities at the moment, I have listed some tips which they (and other similar sites) could apply in order to quickly start making an impact:

• From a branding perspective it just about does it’s job, albeit ranking behind Ask.com/.co.uk which are dominating queries for ASK. If you are looking specifically for ASK restaurants in a search engine you will find them, but looking at the search rankings the current traffic levels are likely to be very brand based. There’s very little optimisation work around attracting new visits and potential customers to the site.
• Website is all Flash-based – As much as Google has improved how Flash content is indexed, it’s still far easier to optimise content which is managed in an HTML format. Flash website’s still rank in Google, but this is largely because of their backlinks – a more HTML-based site would help the site attract organic traffic for targeted keywords.
• Duplicate content issues – when clicking around through the navigation the URL’s switch over to www.askcentral.co.uk, this contains an exact copy of the www.askrestaurants.com website, confusing the user and definitely weakening the strength of their own website by separating content across the two domains.
• The site is poorly optimised for locational keywords – this even gets outranked by review sites for it’s own branded location searches such as: ASK Abingdon. The information for each location is a very basic, un-optimised webpage so it’s easy to see why they are being outranked here by site’s which are better optimised and contain more useful content.
• Not using paid search at all – for branded and locational/geo-targeted Italian restaurant queries a modest PPC budget would be sufficient here and help them to attract potential customers via a targeted campaign.
• Not listed on Google Local – If you perform a Google search on Oxford Italian Restaurants the Google Local blended search results are listed at the top. When ASK are listed here (or in Google Maps), it’s only because they have been listed by a restaurant guide – rather than controlling the listing and clickthrough traffic itself.
• Poor title and meta tags – the title tags are really not optimised for any type of non-branded, traffic driving search terms. Plus there is no meta description tag, meaning that the result snippet when listed in the search engines is empty!
• No website analytics?! – I may be wrong here, but I struggled to find any tracking code – every website should be aware of its online performance. So if they are not even measuring the traffic and user activity on the site then that could be one of the main reasons why they don’t realise there’s so much potential for improvement here!

So those are just some very quick ways which ASK (and other restaurant website’s) can look to improve their profile in the search engines. And maybe you can get away with the odd pun headline once in a while too!

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ASK Restaurants Making a Meal Out of Their SEO Strategy!

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Biz Stone by Joi

In case you don’t read my Twitter Friday column regularly let me say it again: I’m always quite enthusiastic about the way Twitter embraces business users. There is no other social media site that makes me as comfortable while using it.

This week Twitter co-founder Biz Stone announced paid premium accounts for businesses.

Twitter will offer statistics and other tools enhancing the service for business and corporate users alike. It seems they will be available already in 2009. In contrast

Twitter still has no plans to sell the company as a whole.

In 2010 Twitter plans to earn money with with these business accounts plus by selling access to the “firehose” of real time data the Twitter community produces to search engines Google and Bing among others. Both ways are far less intrusive than other failed attempts by social media companies to monetize their sites.

Neither advertising nor compromised integrity by favoring news by paying clients have been very successful hitherto. Both Digg and StumbleUpon used such simplistic and invasive business models to no avail. Only Facebook could turn out profitable with its targeted advertising model but users have been abandoning the service in considerable numbers due to privacy concerns often directly linked to the ads.

• Digg both unsuccessfully attempted to sell themselves to the highest bidder but failed. Digg simply couldn’t find a buyer.
• StumbleUpon has been “sold back to the founders” by Ebay for an undisclosed amount. We can imagine why it wasn’t publicized: Most probably it was nothing to brag about for both sides.

Twitter has secured more capital than any other Internet startup in history so they don’t even have to think of monetization yet.

Twitter could revel in cash for years.

Still the pressure from the press is quite overwhelming lately so maybe they feel obliged to anyway. No I am very optimistic about Twitter being able to capitalize on its service without messing it up. It’s exactly due to the fact that they embraced the business community in the first place. Unlike on MySpace or Digg where teens or young adults reign supreme, often with embarrassing results, the backbone of Twitter are its business pundits.

It’s the Guy Kawasakis, Robert Scobles or Seth Godins who are the most active users of Twitter and who draw the real crowds of supporters and avid users.

In 2009 the celebrities joined in, but they were late. Also statistics prove that the often ridiculed social media consultants, marketers as well as bloggers and other web workers are the most active hard core of the Twitter user base. All these people are potential business users. They’re freelancers, entrepreneurs or influential spokespeople from companies of all sizes.

Also huge corporations know that they can’t ignore social media anymore and Twitter is the most important voice of social media right now. Facebook might be bigger but Twitter is already much more influential when it comes to impact on public opinion.

Twitter on the other hand wants to stay forever free for the average Joe. So they won’t hurt their user numbers obviously. So all in all I’m quite optimistic about Twitter being here to stay in 2010 and further establishing itself as the number one source of real time news as well as provider of easy to use social networking tools. Invest your time and money in Twitter now.

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

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Google Trends for Tumblr, Digg and StumbleUpon

Last year I made about 30 predictions on Web trends for 2009. Many of them came true, others, of course, did not. Still even in those cases the ideas from the Web trends list were useful. Even those trends that disappeared from the radar or haven’t got main stream yet should be watched closely as they might pop up again sooner or later.

Are there other trends to watch in 2010 you considered crucial? Did I forget to mention something that has to be brought to our readers? attention? Tell us in the comment section. The best contributions will be added to the actual list.

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.

30 Web Trends to Watch in 2010

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