SEO Secrets Exposed

Google Penguin 2013: How to Evolve Link Building into Real SEO

2013-05-23T04:45:00.001-07:00

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2269998/Google-Penguin-2013-How-to-Evolve-Link-Building-into-Real-SEO

Designing a Content Strategy to Destroy Your SEO Nemesis

2013-05-21T06:44:00.001-07:00

Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!

via Search Engine Watch - Latest http://searchenginewatch.com/article/2269352/Designing-a-Content-Strategy-to-Destroy-Your-SEO-Nemesis

How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

2013-05-20T06:44:00.001-07:00

The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2269058/How-to-Use-a-Military-Concept-to-Manage-SEO-in-a-Data-Scarcity-Reality

5 Pillars of a Successful Modern Web Design

2013-05-19T09:15:00.001-07:00

The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2269055/5-Pillars-of-a-Successful-Modern-Web-Design

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer

2013-05-14T08:45:00.001-07:00

When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2267962/Matt-Cutts-Talks-SEO-for-Google-9-Things-You-Should-Expect-This-Summer

It's Time to Change the SEO Mindset

2013-05-14T06:00:00.001-07:00

The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2267765/Its-Time-to-Change-the-SEO-Mindset

SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint

2013-05-13T10:45:00.001-07:00

"Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" (Third Edition) by Kristopher Jones is out now and covers everything from SEO basics to technical, social, and local search. Learn how you can win your own signed copy.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2267720/SEO-Book-Gives-Readers-a-Visual-Step-by-Step-Marketing-Blueprint

How Much Should You Spend on SEO Services?

2013-05-13T05:45:00.001-07:00

For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2267471/How-Much-Should-You-Spend-on-SEO-Services

5 Ways You May Be Stuck In the "Good Ol' Days" of SEO

2013-05-09T06:45:00.001-07:00

Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we?

via Search Engine Watch - Latest http://searchenginewatch.com/article/2266919/5-Ways-You-May-Be-Stuck-In-the-Good-Ol-Days-of-SEO

70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

2013-05-07T04:50:00.001-07:00

SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2266225/70-of-Customers-Pay-Under-1000-for-SEO-Per-Month-Local-SEO-Survey

Moving Forward With a Broken Compass: A Plea to SEOs

2013-05-03T04:14:00.001-07:00

The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don't do it. Always remember there are real people behind the numbers you put into your spreadsheet.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2265883/Moving-Forward-With-a-Broken-Compass-A-Plea-to-SEOs

5 Ways to Create Productive B2B SEO Benchmarks in a 'Not Provided' World

2013-05-03T02:30:00.001-07:00

Demonstrating ROI is a critical element of marketing performance when faced with reporting obstacles. Here are five recommendations for providing greater performance measurement on B2B SEO programs impacted by "not provided" traffic percentages.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2265886/5-Ways-to-Create-Productive-B2B-SEO-Benchmarks-in-a-Not-Provided-World

Matt Cutts Tells SEOs to Stop Worrying About Google Search Patents

2013-05-03T00:14:00.001-07:00

“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” says Google's distinguished engineer.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2265873/Matt-Cutts-Tells-SEOs-to-Stop-Worrying-About-Google-Search-Patents

7 Essential Skills for Managing PLA Campaigns

2013-05-02T04:14:00.001-07:00

When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2265560/7-Essential-Skills-for-Managing-PLA-Campaigns

4 Frustrations for In-House SEOs

2013-05-01T04:49:00.001-07:00

Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating scenarios that frequently leave in-house SEOs with a copy of their palm in red on their own forehead.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2265237/4-Frustrations-for-In-House-SEOs

Are You Making These 5 Basic SEO Mistakes?

2013-04-30T09:29:00.001-07:00

Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2265176/Are-You-Making-These-5-Basic-SEO-Mistakes

Rise of the New School SEO Professional

2013-04-25T06:14:00.001-07:00

There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?

via Search Engine Watch - Latest http://searchenginewatch.com/article/2263942/Rise-of-the-New-School-SEO-Professional

800 Best SEO Posts of the Last 4 Years

2013-04-23T04:45:00.001-07:00

Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2263245/800-Best-SEO-Posts-of-the-Last-4-Years

5 Basic Tips to Improve WordPress for SEO and the User Experience

2013-04-19T06:29:00.001-07:00

Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2262638/5-Basic-Tips-to-Improve-WordPress-for-SEO-and-the-User-Experience

The Legacy of Spam

2013-04-16T22:14:00.001-07:00

Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2261953/The-Legacy-of-Spam

Link Networks: Don't Build Your SEO Strategy on a House of Cards

2013-04-16T06:44:00.001-07:00

One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2261642/Link-Networks-Dont-Build-Your-SEO-Strategy-on-a-House-of-Cards

10 Killer SEO Landing Page Tips

2013-04-15T06:14:00.001-07:00

User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2261323/10-Killer-SEO-Landing-Page-Tips

International SEO Core Considerations

2013-04-11T04:44:00.001-07:00

When expanding into a new market, it's critical to pick the right strategies to maximize your odds of success in the shortest period of time. Here are some core factors that have a significant impact on a site's ability to rank internationally.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2049274/International-SEO-Core-Considerations

SEO Basics: 8 Essentials When Optimizing Your Site

2013-04-08T06:44:00.001-07:00

You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities.

via Search Engine Watch - Latest http://searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site

How To Use “SAPE” Effectively, And Safely!

2013-04-05T07:10:00.001-07:00

In this post, I have prepared a 45 minute video covering the russian network “SAPE”, and how you can use it effectively. This network, without doubt, is going to get busted by Google soon. Matt Cutt’s himself has admitted that he is looking into a “russian network” on his Twitter account. With all this being said, let’s take a look at this network and how you can use it to achieve quick results. However, if you are someone with an established and popular website, I would not recommend using these links as the results in the long run won’t be [...]

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via SEO Leith - The SEO Blog! http://seoleith.com/how-to-use-sape-effectively-and-safely-video/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-sape-effectively-and-safely-video