Ethical Search Engine Optimization

Importance of Site Speed in SEO Efforts : A SEO Technique

noreply@blogger.com (Anonymous) — Sun, 06 Apr 2014 05:39:00 +0000

Importance of Site Speed in SEO Efforts

There are many search engine optimization (SEO) techniques that bloggers and website owners could apply to be able to improve page ranking and make websites known to a wider audience. One of the things you must not overlook when doing SEO is ensuring that your web site has decent site speed. Why is site speed important and what can you do to improve yours?

Poor Load Time Affects Readability

Google includes site speed as one of the so-called “signals” in its page ranking algorithms, although it “doesn't carry as much weight as the relevance of a page.” According to the Google Webmaster Central Blog, there’s currently less than 1% of search queries that are affected by the site speed signal.

Relevance is what drives online users, upon landing on your page, to want to know more about what your website offers, to navigate deeper into your website pages. However, if it takes too much time to load your site, then all the hard work you put in producing relevant content would be wasted.

Negative Impact for Your Website Ranking

According to an article from Moz.com, poor site speed could negatively hurt your page ranking if your pages take a dreadful amount of time to load. It’s something that could hit you if for instance, your relevancy scores and link metrics are pretty close to that of your competitors’.

Enhanced User Experience

It’s true that the negative effect of slow site speed to your page ranking is minimal and presents no serious cause of alarm, but you might be missing out on chances of further improving your rank if you don’t optimise the speed of your site.

Google, as we know, aims to provide the best experience to online users by constantly fine-tuning its search engine results pages—awarding higher ranking to reputable sites and “punishing” those that try to spam online users. Focus on improving your on-site processes, as much as you implement off-site SEO techniques, and you can bet that Google, and your readers, will surely love you.

Improving Site Speed

Smaller websites usually are easier to optimise for site speed. There are many tools you can use for improving site speed, many of them, Google itself provided. To optimise the loading time and response rates of your pages, you may also try the following basic fixes:

The problem with your site could be not the site speed itself, but your Internet accessibility. Make sure you have fast internet connection and if that still doesn’t improve the speed by which your pages load, then you need to make some on-site adjustments.
Combine all of your CSS into an external file and link to it from the <head> section of each page rather than loading it in the HTML of a page.
Make sure your images are optimised for the web.
Reduce HTTP Requests so the pages will load faster. Do this by reducing the number of items needed to be loaded for each page such as images, scripts, and style sheets.
Combines images used in the background into one image, by using CSS sprites.
Server side caching should be used since it creates an HTML page for a URL.
Use Gzip to compress the size of the page sent to the browser. It can also reduce the file size by up to 70%.
Use a content delivery network (CDN) system so that users can download information from your site faster. Use services like Amazon CloudFront, which is an affordable type of CDN.
301 Redirects force the browser to a new URL. This requires the browser to wait for the HTTP request, slowind down your site. Lessen its use or don’t use it if possible.
Use webmaster tools for tweaking your site speed such as YSLOW and the HTML suggestions in Google Webmaster Tools.

Several SEO methods such as link-building and content marketing are still considered by many as the most essential when optimising for search engines. If you think it’s especially needed, however, pay special attention to improving your site speed as it can contribute to a generally positive user experience for your website visitors. Overall functionality and the readability of your website will create happier visitors and will attract more guests in the future.

_________________________________________________________________________________

This article is contributed by Israel from CompareHero, the leading online portal for financial comparison in Malaysia.

What Is Google Authorship and Why It is Important For Seo | Ethical Seo Tips

noreply@blogger.com (Anonymous) — Sun, 05 Jan 2014 17:55:00 +0000

Google Authorship

Google Authorship is about determining you to be a genuine author and proving the authenticity of the content that you write and publish for a website. In a layman’s term, it is about connecting and establishing your identity as an author of the blog you write for by connecting it to the Google+ profile. Google search results return searches and use this authorship as a byline where your avatar is displayed. In this way people searching the web will be able to identity who is the author of the content and make it easier to look for a particular author too.

Advantages of Google authorship

Every content writer dreams of getting greater visibility and higher hits for their content. And what better way for that than connecting their Google+ account with the content directly? This may give weightage to the author’s profile and higher traffic since Google+ is also a social networking website. The links can be easily shared between people through it and prove more useful in grabbing the attention of people. It also makes it easier for someone searching several contents written by the same writer and keeping it streamlined and more user-friendly.

Most common issues in authorship and their most effective solutions

Using the right profile picture and its importance

Setting up Google Authorship is actually quite easy and comprises of a few easy steps. The set up also needs a profile picture that you might have given already but may not see that image appear on a Google search result. This may be heartbreaking but a problem that can be easily fixed by a few troubleshooting techniques. Always crosscheck whether the Google+ profile picture of yours is identifiable or not. Also ensure there are no images in which you are wearing sunglass, caps, etc, basically anything that can cover up your face and make you less recognizable. Remember, Google prefers a full face on the picture and that’s the choice you should go with while selecting a profile picture.

Only original authors are eligible for Authorship

Google considers and allows only real human beings for opening an account with Authorship and needs original and relevant content. It does not take or consider any business logo or mascot as the author of a particular content. This doesn’t mean that content cannot be posted on the internet if it is not by identifiable humans and is invalid. Only Authorship has such a criterion as Google wants to focus and bring up the feature for individual profiles and not that of a company.

Clearly mention a byline to go with your content

If you want your content to get an Authorship search result, there are two main things to be taken care of. One is to make sure that all content of yours has clearly mentioned a byline that states the name of the author. Secondly, this much mentioned name should match the name you have mentioned in your Google+ profile. So avoid using aliases or nicknames just to be more identifiable as the author of the content.

Get every author writing for your site an author page

If your website is built using Wordpress themes and frameworks like Genesis you might be interested in knowing that they provide you with the option of setting up a unique author page using the options under Users Tab. Such templates then provide a byline automatically when the page is created by the author and the link is linked to the writer’s author page. With such provision already in place, all you need to do is connect the Google+ profile with the unique author page and each author can link their pages with their content on your site. In case the site doesn’t use themes then a coding right into the author pages may provide the necessary link between the content and the author’s page.

Misattribution in displaying correct author information in Google search results

It may so happen that Google search results are not providing your profile picture along with your content and may even display some other author’s image. This is a genuine problem as it may end up giving the wrong author the credit for content that you have written.

Carefully inspect the issue and do an on-page search for the name that is displayed instead of yours for the content. It may also happen that the profile which is displayed along with your content is of someone who has commented in your article and Google may just have extracted that writer’s information and displayed it right away. It is a question as to why such authorship issue takes place by Google and what makes it choose only a particular name from a whole section of comments.

Do not use domain authorship attribution

There are many themes and plugins that provide the option of setting up authorship for your domain but is not a good idea to begin with. Google doesn’t like Authorship to be used for a page that doesn’t display even a single article or subsequent versions of it by the same author. The page that needs authorship is the ones with rich and genuine content written by real human beings. This includes content that is of analytical nature or of a person’s view on a topic. Property listings and product pages do not carry such content and hence should not be connected to authorship.

Conclusion

Google Authorship is evolving since its launch in summer of 2011 and keeps on going through major upgrades and changes. It may be safe to say that it will only get better with time and Google will work on the misattributions with a keen eye. Till then you can start being alert about such issues that may hamper your visibility and use the above points to solve them. If all is done well properly your authorship may start producing fruitful results within no time.

Author Bio

I’m Ramya, a freelance web designer/writer based in India. I have worked in a number of SEO projects and have a good insight into creating a web design with SEO techniques incorporated in it. Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations.

Contact:

Ramya

E-mail id: ramyaraju896@gmail.com

Website: http://www.colorcharacter.com/uk/

Top 8 Reasons Why Blogs Fail : SEO Tips

noreply@blogger.com (Anonymous) — Tue, 19 Nov 2013 15:27:00 +0000

In the recent past, there have been several successful blogs and some unsuccessful ones. When it comes to the failure of a blog, several reasons can be attributed to it! You can share several things and share your views through the tool called blogging. Regardless of whether you are a writer, web designer, web developer or online marketer, you should know the reasons for the failure of your blog and analyze ways and means by which you can avoid mistakes.

Whether you are planning to start a blog or are an experienced blogger, you can use some seo techniques and tips outlined below to improve your skills and avoid failure! You can also Refer to "Best Seo Techniques To Improve Your Website and Blog"

Premature Launch

Premature launch of the blog can lead to its failure. You should make it a point to write lots of posts/articles before launching your blog. Your articles and posts should be researched thoroughly and edited so that it can draw the attention of a large audience. Sharing the blog on Facebook and other social media forums is also a good idea if you are keen to get a good response.

You can also start writing for relevant blogs and get a byline by which you can link directly to your blog. You can start asking for favors once you have posted your articles on a lot of blogs that are relevant to yours.

Lack of Marketing

Being introvert will not be of any help. Many marketers do the mistake of concentrating on their blogs alone. You can improve the chances of attaining success through your blog by gathering a large audience. The following SEO tips can help you achieve this goal:

Tap the potential of Social Media – You can use the power of social media tool such as Google+, Facebook, Pinterest, Twitter and Reddit.
Email marketing can also be of great help to market your blog!
You can improve your blog further by becoming a member in online forums and communities. You can also request for tips to improve your blog and provide good content in return for them to enjoy.
You should also make it a point to post comments on other people’s posts.

Keeping all the posts to yourself

It is better not to hoard all the posts that you have written. You should take efforts to find blogs that are relevant to your niche and submit your posts to them after getting their permission. Once you are done with writing posts you can spread the word around through guest blogging.

You can make your presence felt by marketing your blog through the right methods. Contacting blogs that have high authority in your niche and joining them can also give you the results you are aiming for.

Hesitation to Learn

Having a basic understanding of the working of internet can help you to move ahead with your blogging efforts. You will not be able to get maximum results if you are very scared of changing hosts, experimenting, ignorant of the way the internet works or about installing a plug-in or theme. Learning about useful tools such as HTML, CSS and WordPress hacks can help you to get the best results from your blogging efforts.

Bad SEO

Bad SEO or Black Hat Seo practices can also lead to the failure of your blog. If you haven’t taken at least some time to add links and optimize your content for a few keywords it can become boring and vague for your readers.

Poor writing style and lack of images

The next thing that can lead to the failure of a blog is a poor writing style and lack of images. Images add flow and depth and can highlight content in a better way.

Bad content layout

Having too many categories and poor content layout can also affect blog quality. Content should be in small easy to read paragraphs so that it can keep the visitors at the same site for a longer time.

Not having comments enabled

Not having comments enabled can also be a big turnoff for a blog. Reading and writing more about your niche can also enhance your writing abilities.

Ultimately, you have to be original and create trust among readers if you wish to succeed in your blogging efforts. If you're absolutely serious about becoming a good blogger, it's important to learn from the experience of other bloggers who have crossed this path before. This will help you to understand what works in this field and what does not.

Reading about the experiences of other bloggers and following their advice can also be of great help in your blogging journey. You can also research about “top blogs” or “new blogs” to get a better understanding about what this involves.

Author Bio:

I’m Ramya, a freelance web designer / writer based in India. I have worked in a number of SEO projects and have a good insight into creating a web design with Latest SEO techniques incorporated in it. Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations.

Ramya

E-mail id: ramyaraju896@gmail.com

Website: http://www.englishcourses.pro/

Does Keyword Stuffing a "Seo Trick" beneficial in 2013 ?

noreply@blogger.com (Anonymous) — Mon, 26 Aug 2013 15:58:00 +0000

Keyword stuffing is an unethical SEO practice which leads to banning a website in search engine ranking. It is very old SEO technique which is still used by many SEOs. Though many SEOs are using keyword stuffing in smart way. Those SEOs might be lucky as their website not penalized in latest updates from Google. Keyword stuffing is black hat on page SEO technique. Keyword stuffing occurs when a web page is filled with keywords in the meta tags, alt tags or in content of a web page. Keyword meta tags is not used by Google for ranking web pages. SEOs use repetition of words in meta keywords tag.

I have analyzed many search queries for different industries and verticals in 2013. I have found keyword stuffing still works. I have seen may websites rank well just because they stuffed keywords in title, alt tags of images, title attribute of links and content. It is observed that not all website caught by Google’s anti-spam algo in the year 2013. I have seen the website which are very new with PR 1 or 0 are coming on top just because keyword stuffing in its source.

In Title Tag

- Title Tag is the most important element in on page SEO. Many SEOs are targeting title tag for keyword stuffing while Google Quality guidelines recommend using appropriate and unique title tags.
Keyword Stuffing in Meta Description – I have seen many SEOs put all the keywords in their meta description tag and Google shows these tags in its search result snippet. It looks odd to white hat SEOs.

In Meta Keywords

- Usually people stuff keywords in meta keywords tag. But meta keyword tag is not used by Google for its SERPs. Bing and Yahoo use meta keywords tag in their algos.

In Image Alt Tags

- Still most of the SEOs using this technique. In the recent days I have checked so many sites they are using it. It is not surprising that Google has not banned these sites yet. As not 100% spammers caught by Google. But be aware and do not use keyword stuffing in image alt tags.

In Content

- SEOs using keyword stuffing in content also. Mouse over div + java scripts based content on web pages that doesn’t make sense to the reader. For example a software development company writes content what is software development on its home page. It also writes content about SDLC, different software applications. But that content is used for ranking purpose only. Real users will only be interested what kind of software company develops, what are the key areas of those software applications or products. This topic is still not captured in many SEO blogs. As Search engines always suggest that page should have content, but that content really make sense to readers. I always prefer to have content which is read by visitors. Create content for users not for search engines. You can Stuff Keyword in Content but it should be in a well manner so that when visitor read your content it seems to be good for them. Not simply putting all the keywords without any sense. One thing while Stuffing the keywords also remember the Keyword Density, it should not be so high. You can also go to this post "Best Seo Optimization Techniques To Promote Your Website".

Best Seo Optimization Techniques To Promote Your Website

noreply@blogger.com (Anonymous) — Fri, 22 Feb 2013 13:51:00 +0000

If you are wondering from where to start to improve your website’s search engine optimization, here are some best seo techniques which I am going to discussed for the improvement of your website. For the Seo beginners I would like to say that first read some seo basics like On Page Optimization, Off Page Optimization etc. The evolution of the making the website visible and available to the search engine has more than two decades that concept of making a website easily visible to the robot is being used. As the search engines update algorithms and methodologies of working, the optimizer also have to change their traditional seo tips and get updated as per the new methodology.

The latest techniques are discussed here:

1. Guest Posting:

Allowing the guest users to blog this is one of the most effective ways of link building that cannot be ignored by any crawler. Place your articles and blogs on famous sites which will attract more and more people. Make your posts unique and informative. You can also try to write the guest post on top blogs .

2. No Broken Links :

Make sure that your website does not have a single broken link. When the website has a broken link it is a negative point for the websites reputation as it is listed as a less effective. This also reduces the number of visitors as people shall prefer using other websites instead of this site. Regular checks should be done to avoid this problem. A custom error page should be made that would be displayed when any link are not reachable.

3. Follow your competitor’s link:

This often helps to get ideas and clues about the points that we might have missed out and it also highlights any new methods if implemented by them. Make a thorough study of competitors and use the techniques used by them. By using this seo technique you can get an idea about the inbound links from various good sites. so you can also submit your website. Go through their content what type of content they are writing etc. Analyse and pick up their weakest point and make it strong for your's.

4.Go for interviews:

Your interview shall enhance the performance of your website as well as it shall also increase the brand value of your business. Be active on widely used social networking sites such as facebook, Twitter, Google Plus etc where you can get the reviews of common people easily. Contact other bloggers and interview them. Subscribe to sites that take interviews.

5.Place content links on Authority Sites:

Since search engines bots love the good quality content site. It is good seo practice to place your content links on influential sites.This increases the value of your website thereby increasing the ranking and traffic.

6.Use Trackbacks:

They help you to blog better and richer content along with permanent links. It is a good practice to display trackback links on your site. It is better to use this method as these links would not be deleted and will always be on the priority list of the bloggers. They are also very useful as they contain the keyword in their title which is rich.

Best Free Seo Tools To Improve your Site's Search Engine Optimization

noreply@blogger.com (Anonymous) — Wed, 20 Feb 2013 14:18:00 +0000

Search engine won’t ignore you if you have quality and unique content with rich keyword and right context. But you should do something to get a top rank in search engine.

Keyword research, back link analysis, site map submission are some of the best practice to improve your search engine ranking.

These are the best search engine optimization tools to improve your site ranking in search engines.

Google Ad-words Keyword Tool

With the Keyword Tool, you will get best idea and you can choose best keywords for your website or blog , including ideas for negative keywords. It will also show you statistics, such as the number of monthly searches a particular keyword receives globally, to help you decide which keywords you might want to use.This is my favorite tool , used for keyword research. This is the best free keyword tool available on internet.

You can select “Only show ideas closely related to my search terms” to see only results that include your original search terms. There are lots of other features available in Google AdWords Keyword Tool to find the best keyword.

You can see your results as broad match, exact match, or phrase match, which will allow you to compare statistics for keywords with multiple match types at the same time.

Do a keyword research before writing every article , to get a high page rank.

Open Site Explorer

It is a tool from SEOmoz. Open Site Explorer is the best tool for checking back links. It also shows page authority, domain authority,linking root domains, total links. Facebook shares, Facebook likes,tweets and Google+ reports are limited to SEOmoz PRO members only.

Now you can download SEOmoz PRO free trail for 30 days. this is the best SEO software I ever used. This site has lots of articles that helps you to boost your SEO.

Keyword Suggestion Generator

Keyword Suggestion Genererator is a free tool from seo-watch.org.uk. Lots of SEO tools are listed in this site. you can check out this keyword Suggestion generator and it will show Google related searches, Yahoo related searches and a combined search result.

Search Engine Reports

Search Engine Reports check the search engine ranking for every single keyword for a domain.You can download 30 days free trail to get access to their more features like reporting , graphs and dashboard. It’s free instant search engine ranking report works for me.

Majestic SEO

Majestic SEO provide information on how all the websites on the internet link to each other . You can register free to get Free reports for the sites you control. Full site explorer summary data for any site

Google Insights for Search

With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms.

Keyword Density Tools

The Keyword density tools are very effective tool to check your keyword density.This tool will help you to looking at competing sites and discovering some good keyword phrases (and keyword modifiers) to use in your page content which you may not have noticed at a cursory glance helping you to see if one page is way out of synch with top ranked pages also help you compare pages side by side.

Online Site Map Generator

Sitemap is the heart of your website. XML-sitemaps.com is a free online sitemap generator tool. You can build XML, ROR, Text, HTML sitemap from here. This is a very useful tool . Create your site map and submit it to Yahoo,Bing & Google . get indexed.

Latest Ethical Seo Tips And Techniques For 2013

noreply@blogger.com (Anonymous) — Wed, 06 Feb 2013 08:18:00 +0000

Hurray! Want to get some latest SEO news to increase the ranking of your sites in search engines? Then take a look :-

1. Increase your current ranking –
If you want to increase your ranking, then don’t copy contents from other websites. If you will do so, then Hey, don’t blame me! Search Engines like Google will claim you. So, why to take risk? Always come up with some good, fresh and unique contents. And make sure that contents or a post that you are submitting has not been posted by somebody else.

2. Why to compromise with the quality of contents?
Try to always use some keywords in first and last paragraph, it will make your content effective. Do you want search engine to consider your content as a Spam? No na.. then try to use more than 300 words in your articles. So please, don’t write too short and hey not even too long contents.
Keep it simple and effective with some targeting keywords.

3. Avoid spam links, Earn some good Inbound links –
Always accept natural links, otherwise your websites will get hit by Google Panda. So build links naturally. If you want your website to be safe, then avoid inbound links from untrusted websites. Now, you are wondering how to avoid spam links? Simple – Go to Google Webmaster Tools and use “Disavow links” Yippee…

4. Get good ranking using Internal Links –
To get a good ranking one has to use internal links. Well, it’s a very good SEO technique which also offers many features. Internal links will help to make bounce rate lower. Now if you want to improve your Internal Links, then you can use Breadcrumbs also.

5. Publicize your post in Social Media –
Now a day, most of us are using social media websites like Google +1, Twitter, Facebook and so on. So once you publish your content, you can submit the same on all these social media. If you will get Likes it means that your contents are good. So Hurry Up, take advantage of these social media.

6. Make your website user friendly –
As new technologies are evolving, then you should be smart enough to play with all these. Try to make your website more users friendly, so that people who are using Tablets, Smart Phones etc. can also access your sites.

Best Top Blogging Sites : High PR (Page Rank)

noreply@blogger.com (Anonymous) — Tue, 13 Nov 2012 06:03:00 +0000

S.No URL Google Page Rank AlexaRank

1 http://Wordpress.com 9 18

2 http://BlogSpot.com 9 8

3 http://Livejournal.com 8 104

4 http://Tumblr.com 8 38

5 http://Weebly.com 8 358

6 http://Braveapps.com/journal 7 45,110

7 http://Multiply.com 7 427

8 http://Squarespace.com 7 1,885

9 http://Blogsome.com 6 5,186

10 http://Edublogs.org 6 4,577

11 http://Blog.com 6 705

12 http://Xanga.com 6 3,660

13 http://Insanejournal.com 5 5,462

14 http://Freevlog.org 5 333,723

15 http://Blogetery.com 5 8,973

16 http://Bloki.com 5 409,009

17 http://Opendiary.com 5 31,631

18 http://Tblog.com 5 52,930

19 http://Soulcast.com 5 86,058

20 http://Terapad.com 5 18,453

21 http://Zoomshare.com 5 13,572

22 http://Blogabond.com 4 94,147

23 http://Softcup.com 4 256,127

24 http://Wordcountjournal.com 4 200,816

25 http://Blogr.com 4 181,383

26 http://Blogladder.com 3 477,061

27 http://Blogster.com 3 11,696

28 http://Blogspirit.com 2 88,313

How To Write Blog Post Titles Search Engine Friendly ?

noreply@blogger.com (Anonymous) — Sat, 10 Nov 2012 16:37:00 +0000

Nearly 80% percent of the traffic that you receive from Search engines depends on your Post title. Titles are termed as second to Content. Content is surely the King in SEO terminology but Titles follow just after in priority. If blog authors dedicate a minimum of their attention towards how they write their blog post titles then I believe there is nothing else left to optimize. Search engines need a reason to rank you higher in a particular topic and you must know how to provide them with a good reason. Learning SEO is the simplest yet the most important thing when it comes to earning Online and we all should know how to make proper use of this art. So lets look at some useful tips that have always helped me and thousands others.

What is an Optimized title?

An optimized title is one that succeeds in drawing maximum attention of search engine robots towards itself. The simplest way to understand how to develop good SEO skills is to treat search engines like humans and take their likes and dislikes as those of humans. Using this approach here are some of the things that you must know while writing a title. And again its not a philosophy subject with thousands of confusing things to remember. I am just sharing few tips that work and make sense. The three tips below are more than enough to understand what exactly is a search engine friendly title.

1. Use Google Keyword tool to analyze Keywords

2. Keep the Title length to 66 characters

3. Make your title Attractive!

1. Use Google Keyword tool to analyze Keywords

Always research the words that you use. Using smart words bring smart results.To know which word is used widely globally then you must research it using Google Keyword tool. Simply Write one word per line and hit the Search button to see the results.Use The Keyword Which Has High Search Volume this will grab you More Traffic. Always use this tool for keyword analysis. It takes minutes to know what keyword you should use.

2. Keep the Title length to 66 characters

Web masters and even most search engine optimizers use repeated keywords/phrases that are relevant to their site. Though this seems like a great idea, you're actually destroying your chances of being ranked higher on a particular category on search engine results. Search engines gives importance to keyword density i.e Keywords per line. So if you use too many keywords in your title then you are simply making your title more confusing to search engines and they will take it as a spam. Google displays about first 66 characters of your title and yahoo displays 120. The rest of the title is chopped off.

3. Make your title Attractive

Why should your article be ranked higher by search engines? You must prove it to search engine robots that your title is the best in every aspect. Keep robots and your readers always in mind. Robots love keywords and short titles and readers love what attracts them the most!

Summary

This is what you always need to do while writing highly optimized and attractive Post titles,

Always analyze your keywords using Google Keyword tool.

Spell your words correctly and keep School Grammar in mind

Write Short titles with one or two keywords

Always Keep title length less than 66 characters

Make your title attractive to both robots and readers by adding attention-drawing phrases and symbols. Use words like How to, Best tips, Top 10, free, easy etc

Always try to end your title with a question mark or an exclamation mark when necessary.

Page Rank Not Important : Google

noreply@blogger.com (Anonymous) — Sat, 10 Nov 2012 16:10:00 +0000

Matt Cutts from Google Webmaster help has given a detailed video explanation on some of the misconceptions related to Google PageRank. As more and more users are turning into content, the quality of content is dropping down at large scale because almost everyone today discuss SEO tips without any authority. It is very important to adopt SEO tips from sites that give sources for there claims. Over the recent years Google is filtering trusted websites based on there PageRank algorithm and giving more importance to them and thus sending them more traffic. The PageRank has opened a big chain of Link building SEO companies and services. Almost everywhere today newbie bloggers are giving more importance to PageRank then to quality fresh content.

Is PageRank important?

Yes it is but not more than your content. You can receive thousands of visitors per day with PR0. I have friends in my networks who are full time bloggers and earning hell lot money without having to worry about rankings such as PR and Alexa at all. Because there power tool is post frequency. The more you post the more you receive traffic. If you are destroying your precious hours in looking for backlinks or exchange links and not posting consistently then you are close to nothing.

PageRank and Alexa are important only when you have quality content and Traffic. Amazingly both your traffic and Content are independent of solely Rankings but depend a lot on what you write and publish. Advertisers look for three things when they buy an ad spot:

1. Traffic 2. Alexa 3. PageRank

But Google AdSense looks for just one thing and that is Traffic

Unless you have quality content both your PR and Alexa are useless. Because with quality content you get lifetime quality organic Traffic. There are many blogs and websites with PageRank 6.0 in Buysellads directory yet they are not even earning a penny because they spent there great skills on ranking alone and under-estimated the value of good posts, content and shares and as a result ended their careers with hopelessness. My short personal experience says that if there is anything that matters more is Traffic. Writing on things that attract people is what I call blogging.

Below is a video by Google Software Engineer matt cutts where he is answering a question on Why aren't the Google Toolbar PageRank values updated more often? In the same video you will find the answer where he confirms that content is more important than PageRank.

Google PageRank Update November 2012

noreply@blogger.com (Anonymous) — Fri, 09 Nov 2012 17:34:00 +0000

So, Google PageRank has been updated again this week, just as expected. And so far, the update does not seem to be a major one - but then again, give it some time. The last update took place in August 2012, and the one before that on May 2012. So it's pretty obvious that Google is now rolling out these updates quarterly, i.e. after every three months. So the next update is expected in the first 10 days of February 2013. We congratulate everyone whose PR didn't drop. And for those whose did, there's a few things you can do which we will mention. And again, keep in mind that Google PR should not a priority for you - read on to see why.

What does PageRank do?

As most of you might already know, PageRank is Google's way of assigning a grade to a website from 0 to 10. Google rates itself at PR 9, so that drops the ceiling somewhat. And for blogs with little or no investment (such as this one), the maximum PR achieved yet is 6. Blogs such as TechCrunch, Mashable, Search Engine Land etc are corporate websites, run by an organization. They have multiple authors, as well as marketers and managers who manage and promote the website at the back-end - all of which requires investment. So for a low-investment blog, the target should be 6.

As to the question of what PR actually does, well it's just a way of rating websites. Website with a high PR get crawled and indexed more frequently. For example, a PR 7 website might get crawled several times in a minute, whereas a PR 4 or 5 website might be crawled just once per minute.

PR is also one of the factors advertisers look for in a blog, but is by no means the ONLY factor. There are a lot of other factors they look at first.

What to do?

Has your PR dropped? Don't worry. You can pick it up still. Lots of people think hundreds of backlinks is the way to go. That couldn't be further from the truth. Instead of having hundreds of backlinks, it's better to just concentrate on having just a few very high quality backlinks (PR 4 or higher). So stop wasting your time commenting on low PR blogs for backlinks. Rather, write a good guest post on a high PR blog. Adopt this practice, and you'll see your PR increase in the next update.

Besides that, you should concentrate on the quality of your page, as well as some of the basic SEO, so that Google recognizes your efforts. Here is a list of some of the best SEO tips you should follow.

What should your priority be?

As mentioned earlier, PR is just ONE of the factors advertisers look for in a blog. But there are other more important factors as well. The first thing they look for is your readership, i.e. whether you have an active community of followers who participate on your blog. Then comes social media fan following, and even though such stats could be inflated (by buying likes), it is the activity about your blog that counts.

Difference Between SEO And SEM

noreply@blogger.com (Anonymous) — Wed, 07 Nov 2012 08:34:00 +0000

A common question we get is “what’s the difference between search engine optimization (SEO) and search engine marketing (SEM)”? The terms are often used interchangeably, so it can be confusing! Here's an infographic of the terms to make it easier to visualize

SEO and SEM Defined

SEO is the first thing you do and the process occurs entirely on your own website. In contrast, SEM is the last stage and this happens entirely on other websites.

SEO begins with selecting which keywords you want to show up in search results on search engines like Google. Quality content is developed and published on your website with these keywords in the various parts of your page

Title of your page

URL

Meta-tags

Headings

Copy/content

SEM occurs after publishing the SEO content and is on 3rd party websites. Whether you pay for links or create your own, the content can be in the form of:

Guest blogs

Articles

Comments

Press releases

Twitter Tweets

Directory listings

Facebook pages

Google+ Pages

Google +1′s

Google Adwords

Other search engine text ads

Top 5 Ways To Make a Website Seo Friendly ?

noreply@blogger.com (Anonymous) — Tue, 06 Nov 2012 15:44:00 +0000

Well !! There are lots of things or say Seo Techniques to make a website or blog seo Friendly but here are some most useful and valuable points to be remember to Rank your website in search engines or say to increase the vi

sibility in search engines like Google , Yahoo, Bing , MSN etc.

1. The COntent should Be relevant to the Topic and user Friendly means it should be easy to understand . And

Main thing the content should be fresh.

2. The Design of your website or webpage should not be so complicated otherwise visitors will not stay and this

increases the Bounce Rate of your Site.

3. Make sure that Spider can easily Parse the COntent.

4. Navigation of the page or say Topic should be so simple so that visitor can easily reach. Internal Linking Should

be perfect.

5. Choose only that keywords which are relevant to your Website and targeted area. Have High Search Volume so

that it helps to gain more Traffic.

Google Algorithm Updates 2012 ( Aug-October)

noreply@blogger.com (Anonymous) — Fri, 02 Nov 2012 14:09:00 +0000

Page Layout #2 — October 9, 2012

Google announced an update to its original page layout algorithm change back in January, which targeted pages with too many ads above the fold. It's unclear whether this was an algorithm change or a Panda-style data refresh.

Penguin #3 — October 5, 2012

After suggesting the next Penguin update would be major, Google released a minor Penguin data update, impacting "0.3% of queries". Penguin update numbering was rebooted, similar to Panda - this was the 3rd Penguin release.

August/September 65-Pack — October 4, 2012

Google published their monthly (bi-monthly?) list of search highlights. The 65 updates for August and September included 7-result SERPs, Knowledge Graph expansion, updates to how "page quality" is calculated, and changes to how local results are determined.

Search quality highlights: 65 changes for August and September (Google)

Exact-Match Domain (EMD) Update — September 27, 2012

Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume).

Panda #20 — September 27, 2012

Overlapping the EMD update, a fairly major Panda update (algo + data) rolled out, officially affecting 2.4% of queries. As the 3.X series was getting odd, industry sources opted to start naming Panda updates in order (this was the 20th).

Panda 3.9.2 — September 18, 2012

Google rolled out another Panda refresh, which appears to have been data-only. Ranking flux was moderate but not on par with a large-scale algorithm update.

Panda 3.9.1 — August 20, 2012

Google rolled out yet another Panda data update, but the impact seemed to be fairly small. Since the Panda 3.0 series ran out of numbers at 3.9, the new update was dubbed 3.9.1.

7-Result SERPs — August 14, 2012

Google made a significant change to the Top 10, limiting it to 7 results for many queries. Our research showed that this change rolled out over a couple of days, finally impacting about 18% of the keywords we tracked.

DMCA Penalty — August 10, 2012

Google announced that they would start penalizing sites with repeat copyright violations, probably via DMCA takedown requests. Timing was stated as "starting next week" (8/13?).

An update to our search algorithms (Google)

Google Alogorithm Updates 2012 (Jan - July)

noreply@blogger.com (Anonymous) — Fri, 02 Nov 2012 14:07:00 +0000

June/July 86-Pack — August 10, 2012

After a summer hiatus, the June and July Search Quality Highlights were rolled out in one mega-post. Major updates included Panda data and algorithm refreshes, an improved rank-ordering function (?), a ranking boost for "trusted sources", and changes to site clustering.

Search quality highlights: 86 changes for June and July(Google)

Panda 3.9 — July 24, 2012

A month after Panda 3.8, Google rolled out a new Panda update. Rankings fluctuated for 5-6 days, although no single day was high enough to stand out. Google claimed ~1% of queries were impacted.

Link Warnings — July 19, 2012

In a repeat of March/April, Google sent out a large number of unnatural link warnings via Google Webmaster Tools. In a complete turn-around, they then announced that these new warnings may not actually represent a serious problem.

Panda 3.8 — June 25, 2012

Google rolled out another Panda data refresh, but this appeared to be data only (no algorithm changes) and had a much smaller impact than Panda 3.7.

Panda 3.7 — June 8, 2012

Google rolled out yet another Panda data update, claiming that less than 1% of queries were affect. Ranking fluctuation data suggested that the impact was substantially higher than previous Panda updates (3.5, 3.6).

May 39-Pack — June 7, 2012

Google released their monthly Search Highlights, with 39 updates in May. Major changes included Penguin improvements, better link-scheme detection, changes to title/snippet rewriting, and updates to Google News.

Search quality highlights: 39 changes for May(Google)

Penguin 1.1 — May 25, 2012

Google rolled out its first targeted data update after the "Penguin" algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.

Knowledge Graph — May 16, 2012

In a major step toward semantic search, Google started rolling out "Knowledge Graph", a SERP-integrated display providing supplemental object about certain people, places, and things. Expect to see "knowledge panels" appear on more and more SERPs over time. Also, Danny Sullivan's favorite Trek is ST:Voyager?!

Introducing the Knowledge Graph: things, not strings(Google)

April 52-Pack — May 4, 2012

Google published details of 52 updates in April, including changes that were tied to the "Penguin" update. Other highlights included a 15% larger "base" index, improved pagination handling, and a number of updates to sitelinks.

Search quality highlights: 52 changes for April(Google)

Panda 3.6 — April 27, 2012

Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.

Penguin — April 24, 2012

After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.

Another step to reward high-quality sites(Google)

Panda 3.5 — April 19, 2012

In the middle of a busy week for the algorthim, Google quietly rolled out a Panda data update. A mix of changes made the impact difficult to measure, but this appears to have been a fairly routine update with minimal impact.

Parked Domain Bug — April 16, 2012

After a number of webmasters reported ranking shuffles, Google confirmed that a data error had caused some domains to be mistakenly treated as parked domains (and thereby devalued). This was not an intentional algorithm change.

March 50-Pack — April 3, 2012

Google posted another batch of update highlights, covering 50 changes in March. These included confirmation of Panda 3.4, changes to anchor-text "scoring", updates to image search, and changes to how queries with local intent are interpreted.

Search quality highlights: 50 changes for March(Google)

Panda 3.4 — March 23, 2012

Google announced another Panda update, this time via Twitter as the update was rolling out. Their public statements estimated that Panda 3.4 impacted about 1.6% of search results.

Search Quality Video — March 12, 2012

This wasn't an algorithm update, but Google published a rare peek into a search quality meeting. For anyone interested in the algorithm, the video provides a lot of context to both Google's process and their priorities. It's also a chance to see Amit Singhal in action.

Video! The search quality meeting, uncut (Google)

Panda 3.3 — February 27, 2012

Google rolled out another post-"flux" Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.

February 40-Pack (2) — February 27, 2012

Google published a second set of "search quality highlights" at the end of the month, claiming more than 40 changes in February. Notable changes included multiple image-search updates, multiple freshness updates (including phasing out 2 old bits of the algorithm), and a Panda update.

Search quality highlights: 40 changes for February(Google)

Venice — February 27, 2012

As part of their monthly update, Google mentioned code-name "Venice". This local update appeared to more aggressively localize organic results and more tightly integrate local search data. The exact roll-out date was unclear.

February 17-Pack — February 3, 2012

Google released another round of "search quality highlights" (17 in all). Many related to speed, freshness, and spell-checking, but one major announcement was tighter integration of Panda into the main search index.

17 search quality highlights: January (Google)

Ads Above The Fold — January 19, 2012

Google updated their page layout algorithms to devalue sites with too much ad-space above the "fold". It was previously suspected that a similar factor was in play in Panda. The update had no official name, although it was referenced as "Top Heavy" by some SEOs.

Panda 3.2 — January 18, 2012

Google confirmed a Panda data update, although suggested that the algorithm hadn't changed. It was unclear how this fit into the "Panda Flux" scheme of more frequent data updates.

Search + Your World — January 10, 2012

Google announced a radical shift in personalization - aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off personalization.

January 30-Pack — January 5, 2012

Google announced 30 changes over the previous month, including image search landing-page quality detection, more relevant site-links, more rich snippets, and related-query improvements. The line between an "algo update" and a "feature" got a bit more blurred.

Top Ways To Choose Keywords For Your Website Or Blog - SEO Tips

noreply@blogger.com (Anonymous) — Mon, 10 Sep 2012 07:40:00 +0000

Introduction to keywords

A part of successful search engine optimization of web pages is working out what keywords your prospective visitors might type in to a search engine to find your site. Some are more competitive than others - try searching for 'Seo Tips' in Google, there are millions of results! For smaller, optimizing web sites it is better to target less popular keywords and phrases to begin with and aim for success with those.

Each page on your site should have one to three related keyword phrases that are site-specific. For example,say you have a page all about Seo Tips. Good phrases to target on this page would be Search Engine Optimization, seo Techniques, or Best Seo Tips. See what I mean? They're all related, and they're all pointing at the same general content on the page.

Why choose keywords at all?

A good web page contains information that people are looking for. When you write the page you need to take a step back and think about what search terms or keywords people would enter to find it. Once you have determined those keywords, you need to narrow them down to 3 to 5 main words. Then you can start to write the page, keeping these words in mind while you develop the content.

While writing the web page, you can use search engine optimization techniques to make sure you use your keywords in the right places for search engine success.

How to research keywords

Unfortunately there are no shortcuts - good research will pay off with good results. By entering a search phrase in Google you can see what sort of competition you are up against. The blue bar at the top of the results page might say something like 'Results 1 - 10 of about 4,160,000'. That tells you that the search phrase is fairly competitive.

Also, you will learn a lot about how the search engines work by entering different phrases and seeing where they rank. Try and find combinations of keywords that return pages with poor information. If you can write a solid page of content using those keywords you should be able to rank highly in searches provided you follow the basics of search engine optimisation.

The other major source of research for keywords are your server log files. When a visitor finds your site using a search page, the words they used to find you are entered in your server log files. By looking at this information you can find:

keywords to target
phrases to target
ideas for new pages

As an example, we noticed that people found our site by typing in 'writing email newsletters'. The information we had on the subject was very limited though. We wrote a new page about writing email newsletters, uploaded it to our site and now it pulls in a good number of visitors on its own every day. Keep finding those keywords and keep building new web content around them.

For Choosing the perfect and more beneficial keywords you can use Google Ad-words Tool.

What is Black Hat SEO?

noreply@blogger.com (Anonymous) — Mon, 13 Aug 2012 17:34:00 +0000

Black hat SEO is deemed as immoral procedures employed by search engine optimizers to get websites augmented visibility in search engines. black hat SEO is a widespread phrase acknowledged by search engine optimizers.In order to make certain that the search engines like Yahoo and Google etc are showing desired results to their end users, black hat SEO is always in process by these optimizers.

Most employ Black hat SEO users, who employing techniques to get their websites to roll up in the web pages of search results; normally will not provide you the data you wanted. For instance, if a Webmaster, using a black hat SEO, desires to craft cash with the help of Google Ad-sense, they position some keyword content on a particular webpage anticipating that when somebody comes across that webpage, they will hit on a poster or any ad for the reason that the material on that particular webpage is not valuable. In response, the Webmaster who planted such stuff by using black hat SEO, will earn for that click. Such black hat SEO practice exploited by the Webmaster to trick the hunt engines into thinking that the webpage was related to the rummage around, but outcome is normally poor. This is precisely what, now a day, search engines are attempting to cope with this black hat SEO.

All and sundry looks to be getting results using black hat SEO. Perhaps it’s occasion to seize a few black hat SEO tips to be familiar with the boundaries of optimization and the paybacks of performing in the grey area. Let’s observe what black hat SEO do to dig up traffic:

* To create legitimate doorways and entrances webpage is an enormous black hat SEO technique for link structuring and in fact receiving clients while your website is not standing at superior ranking. Squidoo.com is very influential website with plenty of link juice is a fine case in this point of black hat SEO. This webpage allow you generate web pages on about any topic. Begin by forming a dozen of web pages with exclusive keywords on different theme those counterparts your website and then set an assortment of we blinks to your website on the Squidoo.com web pages you have fashioned. In black hat SEO technique, at this moment, consider of further authoritative websites on which you can locate your writing stuff like WordPress.com Google Base, Blogger, Live space and many more.

* Blog & ping is another popular skill of black hat SEO because this is extremely effortless but a tremendously good way to get indexed prompt. Whenever you put pen to paper a new piece of writing, just visit to Pingoat.com, place the article name and the web link or URL and ping away. Immediately you will be indexed.

* Search engine optimizers often love this ‘Go for the long tail’ black hat SEO way and employ this black hat SEO method in their web pages web sites and assignments because it’s easier to position for a 4 to 6 keyword hunt that has no straight contest and competition than it is to position for a hunt keyword that has millions of results, using black hat SEO.

* Keyword stuffing is one tactic that you don’t see much of anymore, but you do occasionally see websites that in the footer have many keywords for their industry listed. This is a less obvious way to go about it as in the past it was literally just list a your keywords many times after the original content of your site. Keyword stuffed sites didn’t provide a good user experience, so Google cracked the whip and started punishing sites that did this so that other sites that are more user friendly could rank higher.

* Invisible text is a lot like keyword stuffing but less obvious to the user. Companies utilizing this method would put text in the background of websites and make the text the same color so that no one would know there was content there unless they looked at the code. Websites would have a white background with white font and it made the text invisible. As far as Google views it now it’s spam and will not give you any benefit.

What Is White Hat SEO?

noreply@blogger.com (Anonymous) — Sun, 12 Aug 2012 12:06:00 +0000

White hat SEO is the exact contradictory to black hat search engine optimization. When it comes to rousing traffic to your websites, white hat SEO system pursue the search engine course of action narrowly whilst simultaneously, searching for options to catch higher page grade. Accordingly, it is broadly professed as the leading mean of internet marketing as compared to the black hat. Since, basically there are two SEO approaches as in black and white hat SEO. This piece of writing will be centering on white hat SEO.

White hat SEO method can be incredibly successful and they are as well good for your web pages in the long-standing than any other positive traffic driving means. White hat SEO can lift up your website throughout the search results grade devoid of having a harmful consequence on the value of your business and website.

Compared to black hat, white hat SEO yields steady and slow but enduring results. Thus when choosing which part you should follow, you have to regard a better picture. Apart from online promoters, those working white hat SEO consist of software developers and programmers in computer safety. As their job name means, their employment, is to upload organize & order along with protection between computer networks. It is equivalent to police preserving law & order. It is essential to assist search engines to place the content that they are hunting for when it is there on your website. By and large, white hat SEO looks after your status in internet and online businesses. If you exercise it in good manner, it will be to your benefit. People will start in on looking further at your webpage and products once it turns into matching in trustworthiness and excellence. You will also initiate to make their belief and additional dealing for yourself with this white hat SEO.

Albeit utilizing of certain dishonest methods has cause the hunt engines to decrease their reliance on Meta characters, it is still important to make proper use of this feature with the help of white hat SEO. The white hat SEO acts a vital role in the way search engines search for the top websites. It is also very essential to guarantee that you decide for the right heading and titles for your website’s page using white hat SEO. It will be regarded as envoy of the website’s content.

Use of effective keywords is also a significant white hat SEO technique. An assortment of related phrases and keywords should be employed in an ordinary run all over to your web contents. Using keywords is similar to entering into a search container, for the people who are trying to find your website. White hat SEO method will enlarge the probability that they will uncover your website. Particular multi-word search expressions, also identified as long end keywords, are the mainly helpful. You must aim two to three phrases or keywords on every page of your business website, and make sure that you also employ them in the most vital division of your page, for example in headings, titles as well as Meta descriptions. This is white hat SEO.

Link Building Techniques – Direct and Indirect

noreply@blogger.com (Anonymous) — Wed, 01 Aug 2012 18:14:00 +0000

There are many ways to get inbound links. A few links to your site from reputed, high quality, authority sites are much more valuable to a search engine than hundreds of low quality links. I’d advise you to not to participate in an automated link exchange program as you’ll be automatically exchanging links with all sorts of low quality and unrelated sites. Here are some seo tips for direct link building:

1. Directory Submission

Even those who are new to search engine optimization know that a directory submission is one of the easiest ways to build links. Directory submission involves submitting details of your website including titles and descriptions about your product/service to online directories. This helps to get links with relevant anchor texts placed under relevant categories. There are many free and paid directories available online. All you have to do is submit your link and add details about it. You will get links form relevant categories in these directories.

Tip: Try avoiding automated submissions or submission softwares as most directories have a ‘Captcha’ code which can be verified only by a human being.

2. Article Submission

Article submission involves writing articles related to the theme of your site and submitting to article directories. By doing this, you will get permanent one-way links from these directories. In addition to that, your article will be put under the most relevant category as well. Now only will you be getting a link, you will also be reaching out to more people. Visitors of that article site will get to know about your site and may even link to you if they think you are an authority figure and like your site.

Tip: Try to keep to original articles you write yourself, the search engines can find out if the article is copied from somewhere! You’ll want to stay away from software programs designed to produce articles one after the other with little difference.

3. Social Bookmarking

Social bookmarking lets you store, organize and manage your sites of interest on a public bookmarking site, instead of on your computer. As long as you’re logged on to the Internet, you can access and share these bookmarks from anywhere in the world. Once you bookmark with social bookmarking sites and people find your content exciting, they will save it and share it with others. Your bookmark moves to the front pages of the category or site and you’ll soon see the increase in traffic.

While some social bookmarking sites may not give you search engine friendly links, the traffic and visibility you get from these sites could result in other sites linking to you.

Tip: Participate in your social bookmarking community’s activities by posting your comments and giving suggestions. This will increase your social bookmarking credibility and help make you visible in the social bookmarking community you participate in.

4. Forum Posting

Forum posting means visiting online forums that have topics related to your site and participating in the discussions. People usually visit forums to hold discussions with other like-minded people. Forums give you an opportunity to build relationships and build your credibility but if you start promoting your link too much and contribute little, you’ll be considered a spammer and you might be at risk of getting banned from the forum.

Tip: When you post a comment, include your link in your signature.

5. Guest Posting in Other Blogs

Guest posting in blogs is one of the best ways to build your brand and site popularity. You get a much wider audience and get links from really powerful sites. It is also a great way to build contacts in your industry. The traffic and exposure you receive is great compared to what you can usually generate from a new site. You can get backlinks, get new readers, get offers from other blogs and increase your traffic with this.

Tip: Study the blog you want to write an article for and see what kind of articles have been successful there. Write on topics similar to the ones that have been appreciated. If you do not do your research properly, you might end up writing on topics that are of no interest to their readers… you might just end up wasting your time.

6. Press Releases

Some people think submitting press releases is a boring old way of trying to optimize your site. However, if the release is written well, the search engine optimized press release can prove to be one of the most effective ways to deliver news of events taking place within your company or industry. Press Releases are also picked up by Google faster. Usually you’ll find press releases on top of the search engines faster than the usual articles.

Tip: Don’t use complicated jargons, but simple language that people can connect with and search engines will decipher easily.

7. Social Networking Sites

An active Social Networking campaign such as using platforms like Twitter, Facebook and Linkedin can serve you well in driving traffic. Sometimes, the links are ‘No follow’ but the exposure and interaction you gain with potential customers is extremely valuable. If they like what you are discussing and find your information or products interesting they can help spread your word for you. As of now, FIFA’s profile on Twitter has over 178,555 followers. Even the Facebook fan page for popular potato chip brand Pringles stands out mostly for its great use of video.

Tip: Social media marketing is all about subtlety. Try not to market yourself so much that it turns people off. Give lots of information and inject your product or service details into it.

So that’s that! These are just some of the basics under off-page optimization and link building. If you have something to add or would like to disagree with some of the points, leave your comments in the form below!

What is Off Page Optimization?

noreply@blogger.com (Anonymous) — Tue, 31 Jul 2012 18:07:00 +0000

This article comes as a follow up to our previous post On Page Optimization seo. Now that you are familiar with the basics of on-page optimization, let’s move on to the next step – Off Page Optimization Seo. This too isn’t as complicated or as difficult as you would imagine. Off-page optimization is nothing but a number of strategies that you can implement off your web page to improve your search engine ranking and increase targeted traffic to your web site.

Off-page factors should be carefully planned and implemented to achieve a higher search engine ranking. Many people think that off-page optimization is just link building and go about it in a random and unplanned manner.

However, this is not going to bring much benefit to their site. They’re just going to waste a lot of time and efforts and not get any results. They need to consider several aspects before starting off-page optimization for their site. Given below is all the information you will need to know about off-page optimization. It is one of the best SEO Strategies to be used before starting the off Page Search Engine Optimization.

I. Factors to Consider Before Building Links

It’s not enough to get just any websites to link to you, the quality of inbound links is also very important. You may get 100 links but may not see any difference in your results if you don’t consider the following points:

1. Inbound Links from Authority Sites

Authority sites are popular sites that people frequent, get linked to on the basis of their merit, or are referred by many when they need to check up on the subject. Getting links from known websites is priceless while doing off-page optimization for your website. It’s like a certificate from an authoritative figure who has acknowledged the quality of your page. For example, if your site is about current events or news, and CNN.com links to you, consider it as the best bonus ever!

Tip: Make your website as professional and informative as possible. If you give reliable and valuable information, it will instantly impress people. This will also increase the chances of getting linked by other such authority sites.

2. Anchor Text of Inbound Link

Anchor text is the actual word or phrase of your link. It is important to have anchor text targeting your keywords because the search engines will notice this as a relevant link for your site. As you start getting more and more links with your targeted anchor text, your rankings for those terms will start to improve.

For example, if your site was about selling or renting houses then you should use your keywords in the titles: such as ‘Houses for sale’, ‘Houses for rent’, ‘Homes for sale’, ‘Homes for rent’, ‘Buy a house’, ‘Rent a house’ etc.

The most common anchor text is ‘Click Here’. Sometimes, it is not possible to choose the anchor text for your links from other pages, but for those sites where you can, you need to get it right. Some places where you can enter your own anchor text are online web directories and social bookmarking sites. However, for those sites which do not, you could try sending a request asking if the anchor text can be modified to make it more relevant for your site. You’ll be surprised to see many of them would make the necessary changes.

Tip: Try to include your keywords in your anchor text. Decide what keywords you want to rank for and include them in your anchor text. However, be careful because your anchor text should not read like a string of keywords, it should make sense as well.

3. PageRank of Incoming Links

Google Page Rank is a tool developed by Google to determine the importance of a website or a webpage based on clearly defined set of algorithms. It is ranked on a scale of 1 to 10, 10 being the highest. Whenever you link out to another website, you pass on some of your page rank value. Similarly, if you get a link form a high PR page, your site will also benefit from a fraction of the PR value of that page.

PageRank is based on incoming links, but not just on the number of them – relevance and quality are also important (in terms of the PageRank of sites, which link to a given site). However, not all links weigh the same when it comes to PR. If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value. But, if you had 100 links on that page, each individual link would only get a fraction of the value.

Tip: While links from high PR sites may be beneficial to your PR, do not restrict your off-page link building activities just on the basis of PR.

4. Placement of Link in Web Page

The position of your link from another website says a lot about it to search engines. Links can be placed in the footer, header, sidebar or inside the content. With so many people selling links in their sidebar or footer, search engines might possibly give these links slightly lesser value. The ones placed as a part of the content (contextual links) could be considered more valuable than the sidebar or footer links. There is a growing amount of importance of placing links on a page in a natural manner.

Tip: Try to get links from a page which does not have too many other links. The page you are getting a link from should not be one which makes it obvious that they sell links.

5. Get Links from Relevant/Related Sites

It doesn’t make much sense when an astrology site links to a website that deals with cars. The topics are niche and completely irrelevant to each other! The audience you are looking at can’t be any more different (unless you want to ask the psychic if the car’s registration number will bring you luck!) This type of linking is not only worthless but if you have exchanged links to get that link, you’re also putting your page at risk. The search engines will smell something fishy and suspect a link trade because the sites aren’t related in any way. So, always try to get links from websites that are related to your topic.

Tip: As mentioned above get the majority of links from sites that have similar topics. Even if you are getting it from general sites like online directories or social bookmarking sites, your link should be placed under the correct category.

In The next post we will discuss about Link Building Techniques.

What Is On Page Optimization ?

noreply@blogger.com (Anonymous) — Tue, 24 Jul 2012 18:12:00 +0000

It takes more than just good content to get your website ranked well by search engines. Your site has probably not ranked well enough till now only because your site was not very “understandable” to the search engines. Let’s say there has been a communication gap in between the two. However, it is not an irreversible state. This is a very common problem and can easily be corrected with some ‘On page Optimization Seo’.

Let me start with the basics and tell you what on page seo is. On page Optimization SEO is the process of modifying content and certain html tags of your website to make it more search engine friendly. On-page factors are under your control and can be altered by tweaking the content of your website appropriately. The importance of on-page optimization cannot be stressed enough as it is the basis for search engines to understand the theme and relevance of your website.

Don’t worry; it is not as complicated as it may sound. Let me give you a few crucial points on how to do on-page optimization for your site and be super successful!

Let’s say you have a website that repairs cars. How would you go about optimizing it?

Start with keyword research

What is keyword research?

Keyword research is the practice of finding relevant search terms and phrases that people use in conducting searches online and determining the keywords most suited to your website.

So let’s start with your site, since your website targets used car repairs, what words would they type in the search engine? Note down your keywords. It probably includes ‘repair cars’, ‘car repair shop’, etc

After compiling a list of probable keywords/phrases that your target audience might use in the search engines, you can go one step further & use some great keyword research tools available online. Using the tool, you will hopefully be able to conclude on certain terms that are not too competitive to target & yet are relevant enough to connect you with your target audience.

Website Structure

Every website’s coding structure is divided in to two parts: a Head and a Body.

If you are thinking that I am going to teach you coding and programming, I’m not! Rather, I am just going to explain how you can tweak certain elements in each of these sections to your advantage:

Meta Tags

The Invisible <HEAD> Portion

The HEAD is like a cover page of a book which gives direct information about its content. The HEAD consists of multiple tags with the Title and Meta tags being the more important ones.

Title:

The title is what appears on the top of your browser, giving brief information about the page. The title is important because the search engines use it to determine the theme & context of the site, the same way we read the title of a book to know what it’s about.

Meta tags:

Meta keywords is a tag that is no longer considered as important by the search engines but it is still considered good practice to optimize. It’s a tag which contains a list of your target key terms for that page. E.g. <meta name=”keywords” content=”Your targeted Keywords”>

Meta description is a brief snippet about the contents of the page that could be used by the search engine when displaying your site details in the search results. If you do not give a meta description, you have no control over what the search engines will display when showing your results.

The Visible <BODY> Portion

The BODY in html consists of everything that is visible to people who open your website. Think of it like the actual content of a book with many pages. There are multiple elements in the BODY which you would want to consider tweaking.

Headings:

Heading tags (H1, H2 tags) are used to label your headline and are considered important information by search engines. Search engines assume that headings give an idea about the theme of the page and are thought to be given slightly more importance than the page content itself. It should be carefully chosen and injected with relevant keywords.

Content:

You want to make sure you include the right keywords in the contents of your page. You want to ensure you include similar words and phrases throughout the content while ensuring it’s not overdone. Using similar keywords throughout also helps. Although it’s very important to remember that while writing your content, you want to first focus on writing for your end user and making the content most appealing to them. Only once that objective is achieved, then you can try incorporating these changes in your content to suit the search engines while ensuring you’re not compromising on the quality of the content.

Some of us also get so caught up in making our site attractive, forgetting that search engines cannot read Flash animations. So if you want to have a Flash based website, you want to make sure you also include a non-flash version for the search engines to read (some of your users as well might prefer viewing a non-flash version).

Optimizing your Internal Linking Structure:

Internal linking allows users to navigate to other sections of your website. Internal linking plays a crucial role in page ranking. Use relevant anchor text, with keywords of course, to link to other pages of your website, but only if it’s relevant.

Do not leave images unattributed:

Search engines can read only text, not images. By using alt attribute in your image tags, you can describe images with text, letting search engines detect images which are otherwise left ignored. When an internet user looks for images on search engines like Google image search, only websites that have textual descriptions of images will show up. For example: if you have a picture of an Audi, make sure you enter the name ‘Audi’ for the picture. The search engines might not be able to view the picture, but they will know that you have a picture of an Audi in your site through the tag.

What is a Search Engine ?

noreply@blogger.com (Anonymous) — Tue, 17 Jul 2012 17:52:00 +0000

Basically, a search engine is a software program that searches for sites based on the words that you designate as search terms. Search engines look through their own databases of information in order to find what it is that you are looking for.The term "search engine" often is used interchangeably. Search engines automatically create web site listings by using spiders that "crawl" web pages, index their information, and optimally follows that site's links to other pages. Spiders return to already-crawled sites on a pretty regular basis in order to check for updates or changes, and everything that these spiders find goes into the search engine database.

What is Search Engine Optimization (SEO) ?

noreply@blogger.com (Anonymous) — Fri, 13 Jul 2012 17:18:00 +0000

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid, search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.