SEO, SEM & Web Analytics Blog

Adwords Keyboard Shortcuts

noreply@blogger.com (Dinesh Thakur) — Tue, 07 Feb 2012 18:34:16 PST

Account Navigation Shortcuts

G then O: Go to All Online Campaigns
G then C: Go to Campaign Tab
G then R: Go to Ad Group tab
G then K: Go to Keyword tab
G then N: Go to Network tab
G then S: Go to Settings tab
G then U: Go to Audience tab
Ctrl (+) right arrow S: Go to next campaign or ad group in sequence
Ctrl (+) left arrow S: Go to previous campaign or ad group in sequence

Table Navigation and Shortcuts

J/K: Next/Previous row in primary data table
X: Select current row
E: Edit
P: Pause
N: Enable
D: Delete
L: Download

Adwords Impression Share Metrics Glossary

noreply@blogger.com (Dinesh Thakur) — Fri, 03 Feb 2012 07:48:34 PST

Adwords glossary has long list and some of common terms are ctr, cpc, cpm, cpa, ad rank, quality score, conversion rate, impression etc. Still there are few terms or metrics which are used or read by us less often but are important. Impression share metrics is one of them which are ignored by us or we used to check them less often than other metrics. These metrics are:

Impression Share (IS): Impression is when your ad is shown to a user. So impression share is the percentage of impressions your ad received divided by the estimated number of impressions you were eligible to receive.

Exact Match IS: The percentage of impressions your ad received for searches that exactly matched your keyword divided by the estimated number of exact match impressions you were eligible to receive. Exact match IS show the report for only search network.

Lost IS (Rank): In simple words, your ad is not shown due to low cpc bid or quality score (Ad Rank= Quality Score x Bid)

Lost IS (budget): Your ads did not stop serving during this time due to your budget maxing out.

So if you want to reach potential customer all the times impression share metric should be close or near to 100% where as Lost IS (Rank) & Lost IS (budget) should be close to zero. Mathematically we can write all these metrics as :
Impression share + Lost IS (budget) + Lost IS (rank) should always = 100%

In order to find these metrics at adwords, you need to go to Dimension tab and then at Column under competitive metrics you can find all these metrics.

A few weeks back Google adwords accounced to show the Impression Share, Exact Match IS and Lost IS (Rank) metrics at ad group level, most probably at end of this month we can see these metrics in our ad groups.

Broad Match Modifier in Google Adwords

noreply@blogger.com (Dinesh Thakur) — Fri, 13 Jan 2012 19:12:00 PST

If you are mainly using the phrase and exact match keywords in your ad group, broad match modifier can help you to reach all those people who are searching for same kind of keywords phrases you choose for campaign. Modifier broad match show your ad for more relevant searches and has greater reach than phrase and exact match keywords. Broad match modifier helps you to get more relevant clicks and improve the conversion rate of campaign.

By using the modifier broad match your ad can show for keywords phrases which are misspelled, singular/plural, synonyms, abbreviations and acronyms, related searches and stemmings (like "shop" and "shoping").

You can implement the broad match modifier by putting the +sign next to keywords in broad match. For example, for keyword 'school shoes' you can set modifier match as +school +shoes. Make sure there should be no space after + sign, but there should be space in between two keywords.

Correct: +school +shoes
Incorrect: + school + shoes
Incorrect: +school+shoes

If you are using the broad match keywords in your ad groups, Google adwords recommend to keep existing broad match keywords active and add new modifier keywords in campaign. It's not good to change the existing broad match keywords to modifier broad match, because it can cause lower click through rate and conversions.

You can read more about broad match modifier at Google Adwords help support.

How to Link Google Analytics to Google Adwords Account

noreply@blogger.com (Dinesh Thakur) — Thu, 12 Jan 2012 08:52:22 PST

Google analytics is one of the best tool to analysis and interpret the data of website. You can know how people are behaving in your website, by which source, medium they are coming, what is bounce rate of pages, by which keywords they are coming to your website etc.

You can get the adwords campaign data in your Google analytics account. In google analytics you can analysis the data more deeply. For example, you can know what is the bounce rate of landing pages, average time on site, day parts, how much revenue you generated from adwords camapaigns etc.

Before starting this please make sure both of your Google analytics and adwords account have same Google mail account. If it's different, then you need to make your adwords gmail account as admin user in Google analytics. In order to link Google analytics with Google adwords, you need to follow few steps which are:

Sign in into Google Analytics
Click on new version on top right of page
Click on make this version default

After doing this:
1. Login to Google adwords
2. Click on the Tools and Analysis tab and select the Google analytics.
3. Select I already have a Google Analytics account.
4. Click the gear icon at the top right.

5. Click All Accounts at the top left of the page.

6. Click the account to which you want to link the AdWords account.

7. Click the Data Sources tab.

8. Click the Adwords tab and Click Link Accounts button.

Also check Auto Tagging should be On in your adwords account, For this:

Go to My account
Select the Preference and at
Tracking keep auto tagging checkbox marked.

Note: Adwords account can be linked to only one Analytics account and vice versa. You should be admin user of Google analytics account.

Are You Ready to Go Mobile? Mobile Advertising and Marketing Statistics

noreply@blogger.com (Dinesh Thakur) — Fri, 30 Dec 2011 09:46:14 PST

Mobile phone is the easiest and fastest device for communication and now it added one more feature, easiest and fastest device to search and find the information. You don't need to switch on your PC and laptop to find the restaurant near to you or to send mail to your client or to do video chat with your friends. Now you can do all these things in your mobile phone, which is becoming smarter and smarter day by day.

It's good you had a website and it's getting good no. of daily visits and generating revenue but in this fast moving technology this is not enough. You need to see is your website is mobile phone compatible or not. How it disply in cell phone, is it easy to navigate, can people read the content easily and how fast is loading time of website in mobile. There are lots of more things which you need to check for your website.

Why Mobile Matter
Google had done research on mobile and some of the finding are:

By 2013 more people will use their cell phone than PC to get online
Mobile searches have grown by 4 times since 2010
There will be one mobile device for every person on earth by 2015
Global mobile data traffic should grow 26x in over next 5 years
71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information.
Many mobile Web users are mobile-only, i.e. they do not, or very rarely also use a desktop, laptop or tablet to access the Web

"Mobile is clearly becoming a new way people shop...[ebay has] nearly tripled mobile GMV (gross merchandiser value) year-over-year to nearly $2 billion. In 2011,we expect mobile GMV to double to $4 billion." John Donahoe, President & CEO e bay

Reasons why you should have Mobile Website

60% of users expect a mobile website to load in three seconds or less
71% of users expect a mobile website to load as fast as a desktop website
78% users will retry a site two times or less if it does not load initially
But 79 percent of large online advertisers still do not have a mobile optimized site

Your Competitors are Advertising on Mobile are You?
Lots of companies had started advertising on Mobile, some of the statics of Mobile advertising are:

Google’s gross revenue from mobile advertising is over US$1 billion per year

U.S. mobile ad spending will grow from US$790 million in 2010 to $4 billion in 2015. Local ad spend will grow from US$404 million to $2.8 billion

Global expenditure on mobile marketing and advertising in 2009 was $7.5 billion, forecasted to be $11.5 billion in 2010, $16.3 billion in 2011 and $21.2 billion in 2012.

Google had taken the initiate to mobilze your website with howtogomo, this website will help you in creating good mobile website. Howtogomo is wonderful website and provides you all necessarily information you need to know for mobile website. You can test your existing website, how it looks on mobile by using the gomo meter. So don't make any delay and try to make your make your website mobile friendly as soon as possible.

A Quick SEO Review for 2011

noreply@blogger.com (Dinesh Thakur) — Wed, 21 Dec 2011 09:46:24 PST

Google keep changing its search algorithm every year, as Google itself said, we are doing more than 200 experiments with search at a time. So new changes and updates in search algorithm effects the SEO of website. If we looked this year, Google Panda updates lower down the ranking of lots of websites, Google again suggests webmaster to make quality website for better ranking. Let's have a look into some of the major changes we saw in year 2011.

Google Panda
Google Panda updates lower down the ranking of website, lots of websites which had low quality of content suffered a lot from panda.

User can be King
In SEO we used to say content is king but signals are that in future user can be king. The reason behind this is, user behaviour can tell how good web page or website is. For example, a user will like the website or spend the time in website if:

Website is fast, have fast fast loading time

Have useful content to read, more average time users spend in page more will be authority of page.

Website must be presented to Google and other search engines so it can understand easily what website is about. This explain about the Schema.org adoption and why search engines are moving to Semantic Web. It helps search engines to organize and understand the billion of content they indexed every second.

Social is more Trustable
Now it does matter how much of your content is shared by people in Social Network. How much comments your blog post or article get, how much of tweets, +1, Facebook likes your page get, now all these things matters in deciding the SERP of web page. All of these signals count the trust rank of page which can become a useful metrics as Page Rank to calculate SERP of web page.

Google now start showing the search results with Google+ profile pictures and you can see Google+ posts in search results, some signal for social search.

Content above the fold- Google again gave the signals that content above the first fold matter a lot in deciding the search ranking

SSL Search- Google got mixed reaction from SEO industry regarding the SSL search. Google will not provide the keywords data if some one search with their logged in Google account. Google gave more importance on user privacy and search is becoming more personal.

Google Zeitgeist 2011- Watch Year 2011 from the Eyes of Google

noreply@blogger.com (Dinesh Thakur) — Sat, 17 Dec 2011 21:17:57 PST

2011 was year of adversity, year of crossroads, was year of revolution, was year of possiblity. Google Zeitgeist 2011 video is one of the most awaited video for Google geeks, Zeitgeist 2011 video show you all the highlights of year 2011 in 2-3 minuntes and no one can show this better than Google. Last year i posted Google Zeitgeist 2010 video which cover the all the main highlights of year 2010.

This year in Zeitgeist 2011 video Google showed the

Earth quack & tsunami of Japan
Flood in Brazil
Announcement of Osamba Bin Laden death
Death of Steve Jobs
Southern Sudan Independence
Tunisia Revolution
Google+ and much more.

In 2011 Google “fastest rising searches” category Rebecca Black was #1, Google+ #2, Ryan Dunn #3. Beside this Casey Anthony, Battlefield 3, iPhone 5, Steve Jobs and iPad 2 were in top 10 list.

Here is the Google Zeitgeist 2011 video.

Google Adwords Remarketing: Get second chance to convert website visitors into customers

noreply@blogger.com (Dinesh Thakur) — Thu, 15 Dec 2011 09:38:40 PST

Everybody deserve a second chance and in Google adwords remarketing will give you second chance. Remarketing allows you to reach the people who visited your website before and you can match the right visitors with right message. Remarketing gives you opportunity to reach the visitors who

Didn't converted
Converted
Abandoned a shopping cart
Signed up for an email subscription etc.

We can say remarketing is a tool which can drive ROI for all types of advertisers, whether you are advertising your ads on Search Network or on Display network. In order to set remarketing for your campaign you need to follow few steps.

Define your audience tab
Get code and put that in main targeted pages of your website
Create an ad group or use the existing one and define the audiences you want to reach

At adwords help support you can read more about how to create remarketing list .

Click on "New Audience". Give name to audience and add optional description. You will see membership of 30 days (cookies duration length), keep it as it is. You need to choose tag this can be

An existing tag, which is one of your conversion codes
Or you can define a new tag

Now you can create the custom lists for remarketing.

Custom list allows you to target a specific audience, for example visitors who are not converted, who abandoned shopping cart, people who converted etc. In users included or interested you can use AND (all audiences), OR(one or more audiences) and Not relationship (none of these audiences) to create custom list for each type of audiences. You can read more about how to create custom combination list at adwords help.

Now click on the tag your created for audience and you will get a script which is remarketing script code, you need to put this code on the web pages of your website.You can have one tag for all visitors who converted and all visitors who don't converted.

You can define different audiences for your website but only limitation is that remarketing audience will not become live until there are 500 active cookies. Remarketing is helpful in giving you more conversions beacuse your ads are interacting with some one who had visited your website before. Remarketing works good for all those websites which has good daily traffic, at least 500-600 daily visits. For remarketing you need to set display network along with search network at campaign setting.

How Robot.txt,Meta Robots and rel= nofollow Effect SEO

noreply@blogger.com (Dinesh Thakur) — Mon, 05 Dec 2011 08:38:07 PST

Lots of SEO misuse the Robots.txt, Meta Robots and rel=nofollow attributes, most of mix their role in SEO with each other. All of these three attribute effect the crawling, indexing and Page Rank of website,so you should have understanding when and where we should use these attributes. Let's take each one by one and understand them in brief way.

Robot.txt File
Robot.txt file a special file which is placed at root folder of website. It looks like www.yourwebsite.com/robots.txt. It tells search engine robots which file you need to crawl in website. If you don't want some of the pages or folder of your website crawled, you can use the robots.txt file. But there are few area where most of SEO made mistake in understanding the functionality of Robots.txt file

Q. I used robots.txt file to block a page or folder of my website. Will it come in search results?
Ans. Yes, it will come. Surprised, as i said it robots.txt file will tell search robots which page not being crawled but it does not mean they will not come in search results. These pages can come in search results if Google found the infomation about pages in high authority website pages links like in DMOZ, CNN etc. search engine will show your pages in search results.
Title and description found in SERP is based on the data search engine collects from other websites.

Q. I blocked a page of my website with Robot.txt file will it receive Page Rank
Ans. Yes, If some other pages of website are giving link to robot.txt page it will receieve the link juice from these pages.Page Rank algorithm will not consider whether page is robot.txt or not.

Meta Robots
Meta robots tags tell the search bots which pages need to crawled and which pages should get page rank. Some of the values of meta robots are index, follow, no follow, none and all. Let's understand the Meta Robots by answering some questions

Q. I blocked page using Meta tag noindex value, will search engines crawl it?
Ans. Yes, Search engines will crawl the page, search bots extract the all links web page had, but it will not come in search engine results. After crawling the web page if search engines found the Meta robots noindex value, they will not index the page, means your page will not appear in search results.

Q. What follow" and nofollow values tell?
Ans.Follow value tell the search engines that links found on this page will flow the link juice or page rank to given link. nofollow value means no link juice or page rank will pass from given page to those links.

rel="nofollow"
The rel="nofollow" attribute is used in anchor text, it is used when we don't want to give link juice or page rank to page mentioned in anchor text. Means rel="nofollow" links do not pass Page Rank to the target page. Search engines crawled and index the page having rel="nofollow" links.

Summary
Here is summary of how search engines handle robot.txt, Meta Robots and rel= nofollow attributes:

	Crawl	Appears in SERP	Page Rank
robots.txt	No	Yes, if it receives enough links.	Yes, robots.txt Pages get PR
META-robots noindex	Yes	No	No, if the links of the page are followed.
META-robots nofollow	Yes, if other followed links are found pointing to the target page.	Yes, if the target page receives links from other webpages.	Yes, all of the PageRank of the page is evaporated.
rel=”nofollow”	Yes, if other followed links are found pointing to the target page.	Yes, if the target page receives links from other webpages.	No

Deeper Look into Google Inside Search

noreply@blogger.com (Dinesh Thakur) — Wed, 23 Nov 2011 09:33:33 PST

Google is doing more than 200 experiments with Google search and every year Google implement over 500 improvements to its search algorithm. As Amith Singhal said, Last year Google launched the 500 changes in algorithm, means Google changes his algorithm everyday. In 2010 Google run over 20,000 experiments in Google search. Few days ago Google posted the ten recent algorithm changes in search results in his blog post.

"If our scientific testing say this is good idea to Google users we will launch it on Google." Amit Singhal

But how Google implement these changes and how Google decide which new algorithm they need to implements in search results. Well, Google do lots of live search experiment and send the some data of those experiment to actual Google search traffic and Google do this by using the sand boxes. For an improvement in search algorithm, it has to go through process of rigorous scientific testing. And if Google experiments data showed it's not helping user, Google will not launch change in algorithm.

"When you align the Google intrest with user interest like Google aligned Good things happen." Amit Singhal

Below is short video, in which Google search scientists inlcuding Amit Singhal, Rajan Patel, Scott Huffman etc. talk about how Google implement the new search algorithm.

Google Analytics: How to See Actual Keywords Search Query Using Advanced Filter

noreply@blogger.com (Dinesh Thakur) — Wed, 16 Nov 2011 09:28:00 PST

Advanced filters are very helpful in exctracting data from the avaiable fields by using the Regular Expression. Advance filter takes up two fields which are Field A and Field B, to construct the output field. In order to use the advanced filter you should have knowledge of Regular expression. If you don't know you can read the Lunametics Regular Expression guide to get an idea about Regex.

In Google Analytics we see the keywords data as total, paid and non paid which is total, cpc and non cpc traffic. If someone arrive to your website through cpc or PPC(pay per click), Google Analytics show the keywords which are matched in your Ad Group in not the actual search query visitor typed in search engine.

For example, if someone search for 'cheap school shoes' and you are using 'school shoes' as broad match in your ad group, then GA will show 'school shoes' as keyword in GA not 'cheap school shoe'.

In order to create advanced filter, first you need to create a duplicate profile in Google Analytics and for this

Go to the Account Home
Select the website for which you want to create filter
Click on the setting tab (small wheel tab on top of right hand side), if you are using the new version of GA.
Click on new profile on top of right hand side, which will look like this:

Give a name to your profile and then click on create profile. Now click on Filters tab then click on New Filter and then select the create new filter for profile and after this choose the custom filter and fill the fields as shown in image. You can give Filter name as per your convenience.

In field A-> ExtractA select Referral and use this regular expression (/?|&) (q|P|search|kw)=([^&]*). After this create other filter which will look like this

Now save changes, that's it, you created filter for actual keywords search. Make sure your filter are in order i.e. filter 1 should be above the filter 2, otherwise it will not work properly. You can check this by clicking on the Filters tab.

Seth Godin on Future of Marketing

noreply@blogger.com (Dinesh Thakur) — Sun, 13 Nov 2011 08:22:48 PST

Here are the thoughts of best selling author, blogger and entrepreneur Seth Godin on future of advertising, internet marketing & permission marketing. Another remarkable video of Seth Godin, don't miss to watch this master piece.

How to connect Google+ Business Page in Adwords

noreply@blogger.com (Dinesh Thakur) — Thu, 10 Nov 2011 08:59:08 PST

A few days back Google+ rolled out the most awaited Google+ Brand page and now you can connect your Google+ page to your Adwords campaigns. With social extension you can see all the recommendation your business received, you can check the +1 you recevied on your ads and search results. You can find the social extentaion at ad extention tab in your Adwords account.

But first you need to verify the Google+ Business Page. There are few changes you need to make in your website which include the linking your Google+ page to website and vice versa. Second you need to confirm the ownership of website which include the A rel="publisher" link from your website to Google+ page.

Google strongly recommends to use the Google+ icon on head section of your website. You can get the Google+ icon code from here. After doing this your Google+ business page will get verify and now you can connect it to your adwords account.

Google had found people will make more than 70% purchases decision on the basic of recommendation. At social extension you can see the following statics of your Google+ page:

Impressions with personal annotations - (impressions where the viewer had a friend or contact who had +1’d your brand.)
Impressions with basic annotations - (impressions that included an anonymous count of people who +1’d your brand)
Impressions without any social annotations.

To enable your social extension simple click on the ad extension in your ad and select the social extension and choose the new extention. Then add your Google+ page URL and click save. You can read the entire information about Social Extension and how to use it in adwords at here.

Five Mistakes which Kill Landing Page Conversion Rate

noreply@blogger.com (Dinesh Thakur) — Sun, 06 Nov 2011 01:10:44 PST

Landing page is page where you want visitors will do your desired action. This can be contact us form filling, news letter subscription or product purchase. Visitors who are looking for product or services related to your business can reach to your landing page through different sources which can be SEO, SEM, SMM etc. We can also say landing pages get the maximum traffic in your website and these pages must have good conversion rate.

In my past post i write about landing page best practices, and how to optimize it in best way. But still we made few commom but serious mistakes which kill the conversion rate of landing page.Some of the most commom mistakes are:

Ignoring Headline Line
Headline is soul of landing page, in 3-5 seconds visitor decide whether he should stay on page or leave. One of the most catching thing in landing page is headline. A well written headline can decrease the bounce rate of landing page and increase the conversion rate. It would be better if you test 2-3 different headlines and check will work better.

Using Same Website Design
You will advertise only those things which you sell or give services and all these pages are already in your website. So you make little bit changes in that page and start promoting it as landing page, which is not at all good.

A usual website page have less room for experiment and testing, where as a landing page is totally different here we can make test and experiments. It would be better if we use separate page as landing page.

To Long Form Fields & Captcha
An ideal contact us form should have only Name, E mail id, Cell no. and Comment or message fields. Don't ask for unnecessarily information like Last Name, Zip no., Gender, City etc.

Lots of landing page use captcha for avoiding the spam, but studied had been found that using of captcha in landing page decrease the conversion rate. Combination of letters, misreading of letters can take away a potentail lead.

It would be enough if your contact us form field have proper validation, an upcaptcha form can give you few spam leads but it will never lower down your page conversion rate

Asking for too many things
Too many choices are bad, more choices you will decrease the conversion rate of landing page and vice versa. Ask for only one specific thing and action in landing page.

Missing Above the Fold
Studied showed that web users spend 80% of their time above the fold. All the important content of page should come above the fold, as user click on your ads or landing on your page, every useful information should be visible with our scrolling the page.

Adwords Introduced the Dynamic Search Ads

noreply@blogger.com (Dinesh Thakur) — Thu, 20 Oct 2011 11:52:23 PDT

It had been few days, Google introduced the +1 button for display ads. And today Google Adwords introduce the dynamic search ads for local advertiser. A new simple and quick way to target relevant searches with dynamic ads generated right from your website.

Google found that user search behavior changes each day, 16% of searches that occur Google has never seen before. So it's not easy to determine which keywords people are using to search your product and services.

How Dynamic Search Ads work
With Dynamic Search Ads, Google maintain a fresh index of your inventory using Google's organic web crawling technology. In simple way Google automatically will generate the ads copy base on the content of content of web page. Also Google will automatically shows the ads if he think the search term are good to match, even if you are not using those keywords. The quite similar technology Google is using in Adwords Express which is now available in US,UK and Germany.

As per Google Adwords "When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page."

Google found that when ads and landing page exactly give the same information what user is searching for then conversion rate are much higher.

Advertiser will have full control on the ads, he can choose the whole website, or category of website or pages having specific words. Rest of things will work same as in adwords which include the CPC, no. of clicks, conversions etc.

At this time, Dynamic Search Ads are available in all countries and languages as a limited beta.

How to Use Internet to Grow Your Business

noreply@blogger.com (Dinesh Thakur) — Fri, 07 Oct 2011 10:13:18 PDT

As entire world is using internet, your business needs a strong online presence and for this only website or blog of company is not good enough. You should know all the channels in internet which you can use to promote your business. Some of the best ways to promote business in internet are:

1 SEO : Search engine optimization help you to reach all those customers who are searching for product and services related to you business in search engines. You can read more about SEO in my SEO posts.

2. Local Listing and Classifieds: You can list your website in all top most classifieds and local business listing websites. In India some of the top local listing and classifieds websites are Quikr, Olx, Hot Frog, Sulekha, Askleela etc. Create your company profile in these websites and enlist your product and services.

3. Search Advertising: Search Adverstising or search engine marketing is one the quickest method to promote your business online. Search Advertising is method of placing ads in search engine results and all relevant portals of your business. It include the banner ads, video ads and simple text ads.

4. Geo Targeting or Place Targeting: You can target your customers as geography wise, all major search engines allow you to promote your business places wise. For example, Google provide this service as Google Places, Yahoo as Yahoo Local and Bing as Bing Business Center. It's simple and free of cost to use.

5.Group Buying: Connect with new customers through programs that offers multiple buyers collective purchasing deals. There are many popular group buying websites available to use.

6. E Mail Marketing: E mail marketing is one of the oldest method to promote business and still its giving good no. of leads and results to business. You can purchase the data of all those people whose interest matches with your product and services.

iSad: RIP Steve Jobs

noreply@blogger.com (Dinesh Thakur) — Thu, 06 Oct 2011 09:18:33 PDT

Goodbye to an iCon

How to Track Subdomain & Directory Traffic in Google Analytics

noreply@blogger.com (Dinesh Thakur) — Mon, 30 Jan 2012 08:32:03 PST

Suppose you have website which have subdomain and have blog in directory. For example you have website www.xyz.com, sub domian store.xyz.com and have a blog www.xyz.com/blog. And you want to track the traffic of each URL.

For this you have to follow few steps. First add few more lines in GA script just below GA scrite id line, which will be something like, UA-XXXXXX-1

_gaq.push(['_setAccount', 'UA-xxxxxx-1']);
_gaq.push(['_setDomainName', '.xyz.com']);
_gaq.push(['_trackPageview']);

After doing this
1. Create a master profile with no filter, for example create a profile for www.xyz.com
2. Add a duplicate profile, add profile for existing profile and select xyz.com. This will generate a separate profile with same tracking code. Now you need to create a filter, for filter creation click on the edit at your Google analytics setting and then click on filter.

Now apply the following filter
Name of Filter - store.xyz.com only
Filter Type - Custom
Include
Filter Field - Hostname
Filter Pattern - ^store\.xyz\.com$
Case sensitive - no
This filter will track all traffic of subdomain.

In order to track the website of Blog
Create another duplicate profile (again same as above) and add the following filter
Name of Filter - blog only
Filtery Type - Custom
Include
Filter Field - Request URI
Filter Pattern - ^/blog/
Case sensitive - no

This will track traffic of blog only.

Should a Landing Page Has Navigation or not

noreply@blogger.com (Dinesh Thakur) — Tue, 13 Sep 2011 11:17:26 PDT

This is topic of debate, should a landing page has navigation or not. You can read different view on this topic. Here's my thoughts on it

A PPC landing page is special designed page cretaed to achieve special goals. I think there is no such rule that a landing page with navigation give more conversion than without navigation and vice versa. It's mainly depend on the what kind of product or services you are promoting through PPC.

For example, if you are selling a product whose cost is more than 1000$ or you want to do on line booking of hotel, you should have navigation in your landing page. There are very few chances that by only seeing the landing page visitor will do the on line booking or give his all details.

If she is really interested, then she wants to know more about your services and will explore more pages of your website. In this case your landing page should have navigation to all relevant pages of your website.

But if you are promoting an event or on line consulting for admission or providing services like internet connection, appointment time for Spa, salon etc. You can use the landing page without navigation.

But again, i will say there is no rule that it will definitely work. All you have to do Test, Test and Test. And try to find out which will work best for your campaign.

PPC Landing Page Best Practices

noreply@blogger.com (Dinesh Thakur) — Fri, 26 Aug 2011 21:03:14 PDT

After setting the PPC campaign (which include the creation of high themed keywords enriched ad groups, ads copies creation, networks setting, landing page selection and all other necessary setting) you are ready to start camapign.

If your main goal to run PPC camapign is lead generation or sign up or purchase completion on landing page, you should have a good landing page. A good landing page can increase the conversion rate and vice versa. But before tracking conversions make sure you inserted conversion tracking code in thank you page.

You optimized the entire campaign in good way but if your landing page is not good, it can spoil your all efforts. But how we can make a good landing page which will improve the conversion rate and help in decreasing the cost per conversion of leads.

Before optimizing the landing page, you should have an idea how vistior see the page. Most of people read the page like they read news paper or magzine. Means they start from left to right, then diagonally go to bottom of page and then back up at top.

Some of the best practices for landing page optimization are:

Landing Page Component	Importance in %
Call To Action	26%
Headline	24%
Over All Design	17%
Lead Form	13%

Make Sure Headline is Relevant and Visible
After clicking on you ads, the first thing visitor see in landing page is headline. Make sure your headline should be relevant to your ads copy. In 5 seconds visitors decide whether they want to stay on page or want to leave page. Therefore a well written headline can help you to keep visitor in your page. Try to use good call to action in your headline, mention offers, time period, discounts etc in Headline.

Overall Design
Design a simple, clean and visaul appealing page with good image. Landing pages with lots of images are bad, you can use very few selected images, make sure your content is visbile and easy to read. Headline of page should be visible with key message.

Content on Page
People don't read the page, they actually scan the page. So instead of writing 2-3 pharagraphs, write main points in bullets and highlight them in good way. Marked or Bullet points are easy to read and grab more attention than pharagraphs.

Put Conversion Form on Top of Right
Top right of page is best place for conversion form. Ask information which is absolute necessary, lesser will be fields better will be conversion form.

Important Information above the fold
Keep important information above the fold of page, in first look it should catch eyes of visitors. Make sure your call to action, headline, conversion form and bulleted points should be above the fold.

Minimal Navigation
Minimal navigation on landing page is topic of debate. In my point of view, landing page should have minimum navigation and all efforts of page should convince user to fill the form. You can give the naviagtion to website with company logo on top left of page.

Fast Loading Time
Make sure your landing page should not take more time to load. In general avoid the flashes, animation in landing page or don't put too much java scripts on your page.

PPC Keywords in Landing Page
Make sure your landing page should have all the keywords you used in ads copies and content should be relevant to keywords. If in ads copy you talk about the discount or some offer, it should be clearly visible in landing page.

These are the some of practices which can improve the conversion rate of your landing page. Besides that you can use the Google Website optimizer tool to test different landing pages.

Twitter Introduced Two New Features

noreply@blogger.com (Dinesh Thakur) — Thu, 11 Aug 2011 11:09:00 PDT

Today Twitter rolled out two new features which are @username and Activity tab. Now you can see which of your tweet are favorite of others, which of your tweets are retweeted and which of your tweet inspire people to follow you.

Twitter replaces @metions with @username and added one more new feature as activity tab. Activity tab will show you favourites, follow, retweets and more by people you follow. As Twitter said, it will make Twitter easier to explore and connect with people. In my point of view it's good feature and will make Twitter more intractable.

Android OS Holds 50% Market Share of Globe

noreply@blogger.com (Dinesh Thakur) — Thu, 11 Aug 2011 20:54:01 PDT

Android becomes the smart phone leader in Globe and holds more than 48% market share of globe. Apple comes in second place with 19% share, Samsung comes in third at 16% market share. Android is leader in 35 countries and in few months this share is going to increase by 40% more.

In March month post i wrote about the Android Market leader in US and it take few more months to Android to become the market leader of globe. In 2010 Android experience 469% growth of users and share the 24% smart phone market of US. It seems Google has magical viral formula for Andriod :)

Android users to increase by 42% this year
A research from emarkter showed that Android will get 42% growth in new user and share the 28% market of smart phones. Both Android and iOS hold the more than two third market share of smart phones all accross the globe.

Android is open source OS and does not need any licences fee and allows handset manufacturers to use it according to their specification.

Introducing Google Adwords Express

noreply@blogger.com (Dinesh Thakur) — Tue, 26 Jul 2011 11:03:58 PDT

Online Advertising Make Quick and Easy.

Google introduced the Google Adwords Express, which allows you to create online ads in less than 5 minutes Google Adwords express helps you to promote business in Google search and maps.

If you are local advertiser or having small business, Google Adwords express is perfect place for advertising.You can find the people locally, who are searching for your product or services.

Your ad will be shown in the Ads section of search results same as Google Adwords ads—and in Google Maps with a distinctive blue pin. Customers can see your ad on laptops and mobile phones.

If you have account in Google Places, Google will manage your campaign automatically. You only need to fill the basic information about your business. You can decide the total monthy budget for your advertising and adwords express will automatically estimates the total no. of clicks for that budget.

You will pay only when someone click on your ads, same as for Google search networks.

Don't miss to watch the wonderful creative video of Google Adwords Express:

An Interview With Google's Founder Sergey Brin

noreply@blogger.com (Dinesh Thakur) — Sun, 24 Jul 2011 01:13:48 PDT

It's hard to see Larry and Sergery in media, you can found very few videos of them. Here i found one of the interview of Sergery Brin, I'm sure being a Google geek you will love this interview. Some of the content of video are:

On the question of "Google Maunfuatre nothing, Google introducing Idea, can you define for me Idea" ?

Sergey answer was- "The idea is we take entire world information, and make it accessible and userful to everyone. And this is our mission and that's pretty important mission. Ultimately having right information avaiable to you at any time is extremly valuable. It make huge difference in your health, entertainment , your career, your education."

Sergey also answered few questions which are, Where Google Fous on, Search algorithm and unbiased search results, Google as work place, public privacy etc.

On the question of, You are a computer scientist, now you are considered to be on of successful business man in world, how you take this contradiction?

Sergey answer was, "I think i certainly love technology very much, but at my position i have opportunity to make realy big difference, so i find out it's exciting even if it is not direct technical capability very much."

Here you can watch the entire video

How to Tackle with Google Panda Updates

noreply@blogger.com (Dinesh Thakur) — Thu, 14 Jul 2011 10:13:30 PDT

Google had started the regular Panda updates which will keep making panda impact on search engine ranking. Still lots of websites hasn't overcone from Panda and question is how to deal with Panda and what should be necessary steps for this?

Avoid Low quality of back Links.
More low quality of inbound links your website will have, lower will be your rank. Think about those websites which give you back links within one day or in few hours. These websites are really bad from Panda point of view. It would be better if you have less but good quality of back links.

Website Full of Ads and Banner
You see a website whose right hand side there are bunches of ads, in between the post you saw banner ads and header and footer sections are also occupied by ads. Avoid links from these type of websites. In same way avoid inbound links from those website whose content are poorley written.

It's not about Fresh and Unique Content
Your web pages have fresh and unique content and you think it's enough to tackle panda. Google Panda will not give any edge to your content untill or unless it's not shared by lots of people, the page has good no. of visits and got natural backlinks.

Some of the other things which Google may consider are:
How quality visitors behave in your website, how much time they spend on website and how much content they sahre. Do they trust the information of your website or not.