1.) You do not tag your pages with relevant keyword phrases. This is the most common mistake that many webmasters made. I believe you have seen websites that place only their company names in their Title tags. Title tags are words that appear on the top left hand side of your Internet browser. You must place keywords in your Title tag because search engines give a lot of weight to it. The title tag is like the Title of a book. It tells readers what the book is about. Likewise, the title tag tells search engines what your website is about. If you are trying to get higher rankings for a keyword but it is not present in your title tag, it is very hard for search engines to award you with high rankings. Therefore, make sure that your title tag describes the content of your page and place important keywords right at the front of it.

2.) You do not have enough content or your content is outdated. SEO is more than just tagging your pages. You need to have enough content for search engines to read. To rank high on search engine listings, you must place keywords in your content. Moreover, if your website content is outdated, search engines will visit your site less often, and thus view it as less important. This also prevents your site from getting higher rankings in search engine listings.

3.) You optimize the wrong keywords. If you are trying to optimize keywords that are too generic, it is very hard for you to achieve success from your SEO effort. This is because you will get yourself into a more competitive battlefield with other optimizers. So, spend some time to do your research and look for key phrases with lesser competition but relevant to your business. Remember that if you optimize keywords that are not relevant or too generic, even if you achieve high rankings for them, there will be no conversion.

4.) You do not build links consistently. Link building is a process of getting more incoming links to your website. Quality inbound links will help your website to achieve higher rankings for competitive keywords. But link building is a continuous process. If you never do it consistently, you will not achieve good result from SEO. So, always build links consistently by using article marketing, blog commenting, directory submissions, and other common strategies that optimizers are using.

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This update seems to have revolved around three main areas: domain age, backlinks and PageRank.

Domain Age

It appears that Google is presently giving a lot of weíght to the age of a domain and, in this SEO’s opinion, disproportionately so. While the age of a domain can definitely be used as a factor in determining how solid a company or site is, there are many newer sites that provide some great information and innovative ideas. Unfortunately a lot of these sites got spanked in the last update.

On this tangent I have to say that Google’s use of domain age as a whole is a good filter, allowing them to “sandbox” sites on day one to insure that they aren’t just being launched to rank quickly for terms. Recalling back to the “wild west days” of SEO when ranking a site was a matter of cramming keywords into content and using questionable methods to generate links quickly I can honestly say that adding in this delay was an excellent step that ensured that the benefits of pumping out domains became extremely limited. So I approve of domain age being used to value a site – to a point.

After a period of time (let’s call it a year shall we) the age should and generally has only had a very small influence on a site’s ranking with the myriad of other factors overshadowing the site’s whois data. This appears to have changed in the recent update with age holding a disproportionate weíght. In a number of instances this has resulted in older, less qualified domains to rank higher than newer sites of higher quality.

This change in the ranking algorithm will most certainly be adjusted as Google works to maximize the searchers experience. We’ll get into the “when” question below.

Backlinks

The way that backlinks are being calculated and valued has seen some adjustments in the latest update as well. The way this has been done takes me back a couple years to the more easily gamed Google of old. This statement alone reinforces the fact that adjustments are necessary.

The way backlinks are being valued appears to have lost some grasp on relevancy and placed more importance on sheer numbers. Sites with large, unfocused reciprocal link directories are outranking sites with fewer but more relevant links. Non-reciprocal links lost the “advantages” that they held over reciprocal links until recently.

Essentially the environment is currently such that Google has made itself more easily gamed than it was a week ago. In the current environment, building a reasonably sized site with a large recip link directory (even unfocused) should be enough to get you ranking. For obvious reasons this cannot (and should not) stand indefinitely.

PageRank

On the positive side of the equation, PageRank appears to have lost some of it’s importance including the importance of PageRank as it pertains to the value of a backlinks. In my opinion this is a very positive step on Google’s part and shows a solid understanding of the fact that PageRank means little in terms of a site’s importance. That said, while PageRank is a less than perfect calculation subject to much abuse and manipulation from those pesky people in the SEO community it did serve a purpose and while it needed to be replaced it doesn’t appear to have been replaced with anything of substantial value.

A fairly common belief has been that PageRank would be or is being replaced by TrustRank and Google would not give us a green bar to gauge a site’s trust on (good call Google). With this in mind one of two things has happened; either Google has decided the TrustRank is irrelevant and so is PageRank and decided to scrap both (unlikely) or they have shifted the weíght from PageRank to TrustRank to some degree and are just now sorting out the issues with their TrustRank calculations (more likely). Issues that may have existed with TrustRank may not have been clear due to it’s weíght in the overall algorithm and with this shift reducing the importance of PageRank the issues that face the TrustRank calculations may well be becoming more evident.

In truth, the question is neither here nor there (as important a question as it may be). We will cover why this is in the …

Conclusion

So what does all of this mean? First, it means that this Thursday or Friday we can expect yet another update to correct some of the issues we’ve seen rise out of the most current round. This shouldn’t surprise anyone too much, we’ve been seeing regular updates out of Google quite a bit over the past few months.

But what does this mean regarding the aging of domains? While I truly feel that an aging delay or “sandbox” is a solid filter on Google’s part – it needs to have a maximum duration. A site from 2000 is not, by default, more relevant than a site from 2004. After a year-or-so the trust of a domain should hold steady or at most, hold a very slight weíght. This is an area we are very likely to see changes in the next update.

As far as backlinks go, we’ll see changes in the way they are calculated unless Google is looking to revert back to the issues they had in 2003. Lower PageRank, high relevancy links will once again surpass high quantity, less relevant links. Google is getting extremely good at determining relevancy and so I assume the current algorithm issues have more to do with the weíght assigned to different factors than an inability to properly calculate a link’s relevancy.

And in regards to PageRank, Google will likely shift back slightly to what worked and give more importance to PageRank, at least while they figure out what went awry here.

In short, I would expect that with an update late this week or over the weekend we’re going to see a shift back to last week’s results (or something very close to it) after which they’ll work on the issues they’ve experienced and launch a new (hopefully improved) algorithm shift the following weekend. And so, if you’ve enjoyed a sudden jump from page 6 to top 3, don’t pop the cork on the champagne too quickly, and if you’ve noticed some drops, don’t panic. More adjustments to this algorithm are necessary and, if you’ve used solid SEO practices and been consistent and varied in your link building tactics – keep at it and your rankings will return.

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1.) Optimize Your Website For Search Engines.

Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your website so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your website.

2.) Frequently Update the Contents of Your Website.

If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your website.

3.) Take Advantage of Social Bookmarking Websites.

Social bookmarking websites (especially the most popular among them) are another powerful way to get traffic for free.

4.) Use Your Facebook and Twitter.

Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

5.) Get Links with Other Websites in Your Niche.

Another way to get traffic for free is from other websites in your niche. Getting links with other websites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your website. If you manage to put your link in a visible place on a website with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of websites within your niche where you could get backlinks from, check out a backlink builder tool. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.

6.) Use Any Chance to Promote Your Website For Free.

Free promotion is always welcome, so don’t neglect it. There are many ways to promote your website for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your website work well but if you select the right places to promote your website for free, this can also result in tons of traffic.

7.) Create a Free Product or Service.

Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your website. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your website, chances are that they will visit the other sections of the website as well.

8.) Use Viral Content.

Free products and services are great for getting free traffic to your website and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various websites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular websites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

9.) Use Offline Promotion.

Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn’t moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your website include printing its URL on your company’s business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

10.) Include your URL in Your Signature.

URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your website. When you post on forums and people like your posts, they tend to click the link to your website on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the website) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.

Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways – i.e. the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.

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There are many websites that have been built for the sole purpose of posting articles. Such websites allow writers to submit articles so that a large number of people will see them. Various other promotional tools are also available to help link the articles to other pertinent information. It all ties in together so the more you learn the better off you’ll be in the future.

Effective SEO articles are comprised of informative content and effective keywords. The first factor you should consider when contemplating an effective SEO article is its content. If it is not informative you can bet people won’t be interested in reading it. If they bypass one of your articles and happen to catch your name on the byline, you can also bet they’ll remember it and not even bother trying to read the next article of yours they encounter. This is why you want to make sure all content you submit is interesting and useful. You want to capture the attention of your readers in a way that makes them want to know more about you and your business and why your business can help them.

Use effective keywords. The more relevant the keywords are to the topic the more success your article will bring. The keywords you choose should relate directly to your topic and should be integrated into the article, not forced in where they sound appropriate. Readers will pick up on this and again, may skip right past your articles and move onto someone else’s.

Always keep your target audience in mind. Whenever you write an SEO article think of who will most likely benefit from the information. Here you will consider demographics just like you did when you conducted the market research for your initial business plan. You are writing for your target audience in hopes of enticing others to take an interest in your business so never lose sight of this no matter what.

Make sure you have an even balance between not enough and too much. You want to provide the right amount of information without leaving anything important out, but want to be careful not to include words or phrases that could be construed as fluff. After all, you’re not filling space, you’re grabbing attention and hopefully gaining new customers in the process.

Lastly, proofread your SEO article and make sure it flows well. You’ll then need to re-edit and proofread again to ensure that everything is completely correct.

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• The SEO market is an established market. If you remember the previous recession from the beginning of the century, when the IT industry was among the most heavily stricken, you might be skeptical a bit that now it won’t be the same story. No, it is not the same now. SEO is not a new service anymore and the SEO market itself is more established than it was a couple of years ago. This is what makes the present recession different from the previous one – the difference is fundamental and it can’t be neglected.

• SEO is one of the last expenses companies cut. SEO has already become a necessity for companies of any size. Unlike hardware, cars, not to mention entertainment and even business trips, SEO expenses are usually not that big but they help a company to stay aboard. That is why when a company decides to make cuts in the budget, SEO expenses are usually not among the things that get the largest cut (or any cut at all).

• SEO has great ROI. The Return On Investment (ROI) for money spent on SEO is much higher than the ROI for other types of investments. SEO brings companies money and this is what makes it such a great investment. Stop SEO and the money stops coming as well.

• Many clients start aggressive SEO campaigns in an attempt to get better results fast. During a recession SEO is even more important. That is why many clients decide that an aggressive SEO campaign will help them get more clients and as a result these clients double their pre-recession budgets.

• SEO is cheaper than PPC. SEO is just one of the many ways for a site to get traffic. However, it is also one of the most effective ways to drive tons of traffic. For instance, if you consider PPC, the cost advantages of SEO are obvious. PPC is very expensive and as a rule, ranking high in organic search results even for competitive keywords is cheaper than PPC.

• Cheaper than traditional promotion methods. Traditional promotion methods (i.e. offline marketing) are still an option but their costs are higher even than PPC and the other forms of online promotion. Besides many companies have given offline marketing completely and have turned to SEO as their major way to promote their business and attract new clients.

• SEO is an recurring expense. Many businesses build their business model around memberships and other forms of recurring payments. For you memberships and other types of recurring payments are presold campaigns – i.e. more or less you know that if the client is happy with a campaign you did for him, he or she will return. Acquiring recurring clients is very beneficial because you have less expenses in comparison to acquiring clients one by one.

The outlook for SEO careers during times of recession is pretty positive. As we already mentioned, it is possible to experience drops in volumes or some of your clients to go the bankruptcy road but as a whole SEO offers more stability than many other careers. If you manage to take advantage of the above mentioned recession-proof specifics of SEO and you are a real professional, you won’t have the pleasure to feel the recession in all its bitterness.

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It may be a surprise to some SEO professionals but according to a study by SEOmoz, the single most important factor to page-specific search engine rankings, is optimized anchor text from external links. The search engine spiders are not only looking for text, but also are interested in the keywords you utilize in your anchor text for links.

Unfortunately, while creating the anchor text can be quite simple, the process of creating external content is time consuming. One of the best ways to optimize is to create and publish articles, press releases, and blogs. This gives you the ability to control the content and the actual links that link back to your site. Basically, you are calling attention to a link and set of words that you want the engines to consider when ranking.

Imagine that the search spiders are swimming in a sea of text with nothing on the horizon. Now imagine that the sea was suddenly filled with boatloads of keywords. Clearly it would be a lot easier to find the keywords if they were in standing out in their anchored boats.

Many SEO professionals have noted countless positive results from the fruits of their anchor-optimized labor. Some interesting results have been ranking well for a page without even mentioning the keyword in the body of the page, and some have mentioned that pages even get good rank for keywords on sites that even have yet to launch.

There are some important things to remember before your embark on an anchor text optimization campaign:

1. Make sure you are linking to relevant content
2. Make sure you are linking from a diverse set of sites
3. Perform an extensive keyword research…you might find easy ways to win under utilized keywords
4. Utilize Page Rank when determining where you want to link to…this is usually a good start when considering anchor text
5. It does not hurt to brand your anchor text…research has shown that anchors with the brand within them, tend to rank better and make the content more accessible when hovering over the link.
6. Don’t forget to use the title attribute when entering anchor text
7. If you post an article, try to “spin” the article with new anchor text

As with any search engine optimization, balance is key. A good start would be to focus on 2-3 links per page that link back to your site. We are confident that if you add proper anchor text optimization into the SEO mix, you can expect great results. Anchors Away!

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For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

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Web world being a specialized field it is always advisable to make outsourcing a part of the business growth plan so that some qualified agency can handle the SEO, social media optimization, pay per click campaign and ensure maximum benefits. In fact the first step towards success of search engine marketing methodology for any small business involves picking the most suitable SEO outsourcing firm and the things to be kept in mind for the same include;

Plan In Advance:

It is essential to have a complete search marketing plan prepared in advance to ensure every aspect of search marketing whether it is search engine optimization, social media optimization or pay per click campaign can be exploited and which part is to be outsourced can be decided. The areas which can be best handled by outsourcing include aspects like SEO, paid advertising and pay per click. Such an arrangement is cost effective as well.

Know What You Want:

It is important to be sure of what one wants by outsourcing search engine optimization or social media optimization for search marketing needs. The way out is to do some research about the way the outsource SEO strategy is going to help one’s business and then move ahead with the process.

Picking An Outsourcing Firm:

An outsourcing vendor should be picked after getting all required cross references, work done in past regarding pay per click, SEO, etc. quoted and checked thoroughly. A well directed search over internet should be done to cross check the capabilities of potential vendor.

Define The Goals:

To ensure that the outsourcing SEO firm involved in deploying search engine optimization, social media optimization or pay per click campaigns understands what one is looking for in terms of outsourcing search marketing it is important for the small businesses to clearly state the objectives and goals. More importantly the financials involved should always be clearly spelled out to avoid any confusion.

Picking the right outsourcing partner is the most crucial step and it should be a vendor with extensive SEO experience and one which can work with close relationship in realization of the business goals.

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1.) Google AdWords Keyword Tool
2.) SemRush Keyword Tool
3.) WordTracker Keyword Tool

Step 2 – Site Content
Even before I optimize websites I like to get a good deal of new content down in order to insure that I know exactly where I’m going and exactly what I need to do to get there. Creating some of the new content before starting the optimization process can be doubly helpful in that it can reveal potential additions to your website that you may not have considered (a forum or blog for example). If you already have a site, perhaps simply sit on your back deck, sip on a coffee and imagine what you would do if your whole site was lost and you had to start again (other than launch into a very colorful discussion with your hosting company).

Step 3 – Site Structure
A solid site structure is very important. Creating a site that is easily spidered by the search engines yet attractive to visitors can be a daunting and yet entirely rewarding endeavor. To adequately structure your website you must “think like a spider” which is not as difficult as it may sound. A search engine spider reads your web page like you would read a book. It starts at the top left, reads across, and then moves down.

Priority must be given then, to what you place near the top of your page.

Step 4 – Optimization
Once you have your keyword targets, your content created and your site structure established you must now move on to the most obvious step, the optimization of your content.

As noted above, a spider places importance on what it reads highest on the page and so beginning with a sentence that includes your targeted phrase only makes sense. That said, stuffing in keywords in hopes that it will add weight to your page generally doesn’t work. The term “keyword density” refers to the percentage of your content that is made up of your targeted keywords. There are optimum densities according to many reputable SEO’s though exactly what they are is debata ble. Estimates seem to range anywhere from 4 or 5% to 10 to 12% (quite a gap isn’t it).

Personally, when it comes to keyword density I prescribe to one rule: put your keywords in the content as much as you can while keeping it comfortably readable to a human visitor.

Some do it first, I do it last, regardless of when you do it you must choose your heading. At the beginning of your content you have the opportunity to use the

tag to specify the heading of your content. This tag is given extra weight and is also an indicator to the search engine of where your actual content starts. Make sure to use your keywords in the heading but don’t shy away from also adding additional words (though not too many).

Step 5 – Internal Linking
To insure that your website gets fully indexed you have to make sure that the spiders have an easy path through your website. Text links make the best choice as the anchor text (the actual words used to link to a specific page) add relevancy to that page for the words used to link to it. For example, if I ran a website on acne and had a treatments page I could link to it with an image, with text reading “Click for more information on how to treat this skin condition” or simply “Acne Treatments”. When a search engine spider hits an image it has no idea what the image is and, while it will follow the link, it will not give any weight to the page it hits. If you use text that does not contain the keywords you are targeting you are essentially supplying the engine with the same lack of relevancy as with an image, but if you use the phrase “Acne Treatments” to link to your acne treatments page you are attaching relevancy to that page for those keywords.

There are two main ways to insure that your site gets well spidered AND that the relevancy is added. The first is to place text links on the bottom of your homepage to your main internal pages (not EVERY page, that just looks odd). The second is to create a sitemap to all your internal pages and link to it from your homepage. Both methods have advantages and disadvantages but that’s a whole article unto itself.

Step 6 – Human Testing
So now you have your site, it’s optimized and you have your navigation in place. The next step is to put it past someone who has never seen your site (and preferably who won’t know how much work you’ve put in and tell you it’s great even if it’s not).

Ask them to find specific information and see how long it takes. Ask someone else to just surf your site and watch which links they click and ask them why they chose those ones.

Most importantly, find out how the content reads to them. You’ve spent hours working through the content at this point and are probably not the least biased on its readers. Find out how it reads to someone who has no invested interest in the site and correct any issues they may bring up.

Step 7 – Submissions
I take a different philosophy than most when it cones to search engine submissions. I submit to directories (both general and topic-specific) and to a few topical search engines but for the most part I’ve found submitting to Google, Yahoo!, MSN and the other major engines has proven to be a bit of a waste of time. The major search engines are spidering search engines, which means they will follow links to wherever they go. Simply having sites that are spidered by the major search engines linking to you will get your site found.

When I have spent time submitting my sites I have found they get picked up in about a week. When I have simply skipped this step and sought out reputable directories and other sites to get links from I have found that at least the homepage of the site gets indexed in as little as two days.

Neither will hurt your rankings but simply to make the best use of your time, seek our directories and other websites to get links from and leave the spiders to find you on their own.

Step 8 – Link Building
All of the major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. Running a search on Google the reads “link:www.yourcompetition.com” will reveal approximately how many links a competitor has.

The first place to seek links is with general and topic-specific directories. After that you may want to move into reciprocal link building. Reciprocal link building is the exchange of links between two websites. Some webmasters will simply link to any website that links back to them. I highly recommend being more particular than that.

Find websites that you believe your site visitors would genuinely be interested in and you’ve probably found a good link partner. You want to find links from sites that are related to yours.

There are obviously many more methods to building links than directories and reciprocal link building. Again though, this is a whole article (or more) in itself.

Step 9 – Monitoring
If a month passes and you don’t see any changes then more work needs to be done. I’m certainly not stating that you should take a month off, a solid search engine positioning strategy involves constantly adding content, building links, and insuring that your visitors are getting the information they want to have and finding it as easily as possible.

Step 10 – Reward Yourself
So you’ve done it. It’s taken many many hours of work but you’re rankings are doing well. What you’ve created is a solid position that will stand the tests of time provided that you continually revisit the above noted steps and insure that your website is always one step ahead of your competition (who have noticed you climbing and succeeding as you would notice others climbing up around your ranking).

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