Consider this: do you want the anchor text of links to your site to say something like “competent firm within its field”?  “Good company”?  “Best damn organization in the whole world”?  Given the choice, Schwartz wouldn’t go for any of these options.

Instead, he writes (and with no offense intended, we’ve removed a crapload of links), “Well, if someone is reading your site and you write best search blog, they might not click over or look at the URL, so they don’t know that the best search blog is the Search Engine Roundtable.  But if you write Search Engine Roundtable, that might stick, so I might prefer you write that the Search Engine Roundtable is the best search blog.”

If you have the opportunity to influence what people write about your site, then, this is perhaps the best route to take.

Or at least opt for some other phrase that people are likely to search for, even if folks are willing to accommodate your “best organization” dreams.

A post on Facebook’s Developer Blog states, “Today, we’re excited to launch the Facebook Live Stream Box as a feature that any website owner or developer can use to enable Facebook users to connect, share, and post updates in real-time as they witness an event online.  You can run the Live Stream Box next to live streaming videos of concerts, speeches, sporting events, webcasts, TV shows, presentations, or webinars.”

Plus, you don’t exactly have to worry about the technical side of things failing, as “[t]he Live Stream Box is built for scale and can handle millions of simultaneous viewers updating in real-time.”

Now, one catch may be thinking up exactly what you’ll live stream.  Odds are good that you won’t be inaugurated as president or participate in a music concert, after all, but you or your company is probably capable of doing something that’ll get people excited.

The other issue is limited availability.  You’ll need to apply to use the Live Stream Box, and at the moment, Facebook’s apparently giving preferential treatment to big brands and important people.  Still, the offering’s likely to expand soon, so get to thinking about how to run a live promotion.

The first webinar will take place on Friday, June 19th, at 11 AM PDT.  A post on the Inside AdWords blog explains, “The free 1-hour webinar will be led by Ariel Bardin, Product Management Director for the new AdWords interface.  Ariel will walk you through the new interface, show you how to use the new features, and answer your questions.”

What’s more, using Google Moderator, you can submit questions ahead of time to increase the likelihood of them getting answered.  Depending on turnout and audience participation levels, the one-hour webinar might wind up feeling awfully short, after all.

Anyway, webinars covering the new AdWords interface should take place on a weekly basis for at least a little while, so you won’t have to wait too long for instructions (or just be permanently confused) if you can’t make the first one.

The webinars are free, and you can register here.

Only 11 percent of respondents - which amounts to 7 people - think that Google doesn’t see SEOs as criminals, according to Barry Schwartz’s survey.  So only about 1 in 10 individuals seem to believe you can try to tinker with search results without risking some sort of wrathful (as opposed to just corrective) response.

A whopping 54 percent of respondents (33 people) think Google instead regards “some” groups of SEOs as criminals.  This makes optimizing a site sound like a fairly risky activity.

Then there’s also a group that just answered “yes” to the criminal question, and it’s not a small one.  Indeed, 33 percent of respondents (20 people) voted this way.

Although none of this amounts to an official declaration of war from Google, bloggers and website owners should probably take the poll into account.  Consider doing some reading up on Google’s policies, too, to make sure no lines get unintentionally crossed.

First, visit the Local Business Center.  Next, claim your firm’s listing (if you haven’t already done so).

Then, according to a post on the Official Google Blog, you’ll be able to view data related to impressions (”The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period”), actions (”The number of times people interacted with the listing”), top search queries (”Which queries led customers to the business listing”), and zip codes where driving directions come from.

This info should prove extremely helpful in seeing how people are reacting to your current marketing campaigns.  Not to mention shaping the next push.

It might be important to note, too, that the data discussed here is all free for the taking, and Google anonymizes some of the details so that you don’t have to worry about your customers’ privacy being violated.