Media

Web Series Nigel and Victoria Successfully Shills Philips Products

Liz Shannon Miller — Mon, 06 Sep 2010 08:01:46 +0000

By no means is Philips the first company to turn to web video as a means for spreading their brand -- but the "online sitcom" Nigel and Victoria, launching internationally today on YouTube, does bring a big burst of meta with it.

Even Hit Like ‘Kick-Ass’ Can Seem Like Miss at Debut

By BROOKS BARNES — Mon, 06 Sep 2010 06:50:02 +0000

The film “Kick-Ass” fell short in its opening weekend, and bloggers wrote it off as a flop. Never mind that this $15 million film went on to sell almost $100 million in tickets.

Media Cache: British Advertising Regulator Making Itself Felt Online

By ERIC PFANNER — Mon, 06 Sep 2010 06:40:38 +0000

The Advertising Standards Authority of Britain plans to extend its oversight to social media, company Web sites and other nontraditional digital marketing activities.

Die-Hard Fans Follow Iron Maiden Into the Digital Age

By ERIC PFANNER — Mon, 06 Sep 2010 06:40:38 +0000

The success of Iron Maiden's latest album and the continued loyalty of its fans offer the troubled music industry some tips on survival in the digital age.

Jamie Court: Raising Hell, Not Money Is What The Middle Class Needs From American Labor

Jamie Court — Mon, 06 Sep 2010 06:06:39 +0000

The problem with American politics is that there is too much focus on raising money and too little on raising hell. The Labor movement in...

Lessons of the Summer Box Office

By BROOKS BARNES — Mon, 06 Sep 2010 05:30:03 +0000

Movie attendance was down, but some films — like “Toy Story 3” and “Inception” — made out very, very well.

Wetpaint Goes Pro With 15 New Sites On TV Shows

Joseph Tartakoff — Mon, 06 Sep 2010 05:00:46 +0000

Wetpaint, which is best known for its user-generated fan sites, is making a big move into more premium content, with the launch of 15 new, professionally-produced sites dedicated to TV shows like Glee and Dancing With The Stars. CEO Ben Elowitz says the sites, which are staffed by 10 full-time writers, along with 20 freelancers, are Wetpaint’s attempt to build “scaleable, first-class media properties.” Rather than have editors come up with story assignments, for instance, the company has developed technology that scans sources like Twitter and entertainment discussion forums to determine where “audience interest” is.

From Viral Video to Billboard 100

By JENNA WORTHAM — Mon, 06 Sep 2010 04:44:34 +0000

The “Bed Intruder Song” was a rare case of a product of Web culture jumping the species barrier and becoming a pop hit.

Drilling Down: Life Without a TV Set? Not Impossible

By ALEX MINDLIN — Mon, 06 Sep 2010 04:40:55 +0000

Survey results suggested a decline in the perceived status of the television set, as other devices edge into its territory.

A Pitched Battle Over Bedbugs in Online Search Advertising

By TANZINA VEGA — Mon, 06 Sep 2010 04:40:21 +0000

Google said general searches for the term “bedbugs” have increased 83 percent in the last year and 182 percent in the last four weeks.