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                <title>Search Engine Roundtable</title>
                <link>https://www.seroundtable.com</link>
                <description><![CDATA[A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.]]></description>
                <dc:language>en-us</dc:language>
                <dc:creator>Barry Schwartz</dc:creator>
                <dc:date>Thu, 15 Oct 2026 12:00:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/google-updates-links-in-ai-mode-and-ai-overviews-again-42308.html">
                    <title>Google Updates Links In AI Mode &#38; AI Overviews Again, Won't Show Click Data</title>
                    <link>https://www.seroundtable.com/google-updates-links-in-ai-mode-and-ai-overviews-again-42308.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews.  Google always says this is to encourage searchers to click from the AI response to the publisher or creator, but it feels as if those efforts to drive clicks from AI search continue to fail.]]></description>

                    <dc:subject>Google</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Thu, 15 Oct 2026 12:00:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/recap-10-15-2026-42309.html">
                    <title>Daily Search Forum Recap: October 15, 2026</title>
                    <link>https://www.seroundtable.com/recap-10-15-2026-42309.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Here is a recap of what happened in the search forums today...]]></description>

                    <dc:subject>Search Forum Recap</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Thu, 15 Oct 2026 10:00:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/universal-cart-google-search-42312.html">
                    <title>Universal Cart Launches In Google Search (U.S.)</title>
                    <link>https://www.seroundtable.com/universal-cart-google-search-42312.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping season.]]></description>

                    <dc:subject>Google</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Thu, 15 Oct 2026 09:40:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/google-vehicle-top-ads-42301.html">
                    <title>Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)</title>
                    <link>https://www.seroundtable.com/google-vehicle-top-ads-42301.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase vehicles with rich visuals and key details in the search results.]]></description>

                    <dc:subject>Google Ads</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Thu, 15 Oct 2026 07:51:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/google-app-new-search-bar-42267.html">
                    <title>Google Tests New Search Bar In Google App</title>
                    <link>https://www.seroundtable.com/google-app-new-search-bar-42267.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google is testing a redesigned search bar within the Google mobile app.  The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google."  The search bar is also white, as opposed to gray and is thinner and higher up on the page.]]></description>

                    <dc:subject>Google</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Thu, 15 Oct 2026 07:41:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/google-ads-api-version-26-42307.html">
                    <title>Google Ads API Version 26 Now Out Available</title>
                    <link>https://www.seroundtable.com/google-ads-api-version-26-42307.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and so much more.]]></description>

                    <dc:subject>Google Ads</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Thu, 15 Oct 2026 07:31:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/google-ads-updates-sexual-content-policy-42306.html">
                    <title>Google Ads Updates Sexual Content Policy With More Examples</title>
                    <link>https://www.seroundtable.com/google-ads-updates-sexual-content-policy-42306.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google Ads has updated the sexual content policies to "provide additional examples and clearer information to advertisers," the company wrote. The main section that was updated was the "Sexually suggestive elements and themes" section.]]></description>

                    <dc:subject>Google Ads</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Thu, 15 Oct 2026 07:21:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/bing-related-searches-based-on-your-browsing-42302.html">
                    <title>Bing Tests Related Searches Based On Your Browsing</title>
                    <link>https://www.seroundtable.com/bing-related-searches-based-on-your-browsing-42302.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Bing is testing showing "Related searches based on your browsing" similar to how Google is/was showing this a few months ago. In Bing's test, this is below the Microsoft Ads in the search results.]]></description>

                    <dc:subject>Bing Ads</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Thu, 15 Oct 2026 07:11:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/google-ads-channel-prioritization-budget-allocation-42297.html">
                    <title>New Google Ads Controls: Channel Prioritization &#38; Budget Allocation</title>
                    <link>https://www.seroundtable.com/google-ads-channel-prioritization-budget-allocation-42297.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google Ads is rolling out two new "controls" in the advertising platform named channel prioritization and budget allocation. These are rolling out globally across Google Search, Google Shopping, Performance Max, and soon Demand Gen.]]></description>

                    <dc:subject>Google Ads</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Wed, 14 Oct 2026 11:00:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/google-search-urls-42305.html">
                    <title>Google Search On URLs: Ranking Factor, Hyphens vs Underscores &#38; Emojis</title>
                    <link>https://www.seroundtable.com/google-search-urls-42305.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google posted its first video in a series of what they are calling The Non-Canonical Cabinet. In this video, Cherry Prommawin and Gary Illyes discussed how Google Search deals with URLs. They discuss URLs as a ranking signal, hyphens versus underscores, emojis and much more.]]></description>

                    <dc:subject>Google Search Engine Optimization</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Wed, 14 Oct 2026 10:57:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/recap-10-14-2026-42300.html">
                    <title>Daily Search Forum Recap: October 14, 2026</title>
                    <link>https://www.seroundtable.com/recap-10-14-2026-42300.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has rolled out its latest Gemini model, Argon 4...]]></description>

                    <dc:subject>Search Forum Recap</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Wed, 14 Oct 2026 10:00:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/google-ads-search-terms-and-ad-combinations-report-42287.html">
                    <title>Google Ads Search Terms &#38; Ad Combinations As One Report</title>
                    <link>https://www.seroundtable.com/google-ads-search-terms-and-ad-combinations-report-42287.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google Ads seems to be testing a new report named the Search terms and ad combinations report. This report shows how search queries, ad creatives, and landing pages work together.]]></description>

                    <dc:subject>Google Ads</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Wed, 14 Oct 2026 07:51:00 -0400</dc:date>
                </item>

                            <item rdf:about="https://www.seroundtable.com/google-ai-mode-left-sidebar-42298.html">
                    <title>Google Tests AI Mode Left Sidebar On Main Google Search Results Page</title>
                    <link>https://www.seroundtable.com/google-ai-mode-left-sidebar-42298.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Google is testing placing the left vertical sidebar you see in AI Mode results on the main Google web search results page.  This places the small super G Google logo on the left, with the chat history lines, a way to start a chat with AI Mode and the settings icon all on the left side. ]]></description>

                    <dc:subject>Google</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Wed, 14 Oct 2026 07:41:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/bing-large-single-sponsored-ad-42283.html">
                    <title>Bing Tests Large Single Sponsored Ad Unit At Top Of Search Results</title>
                    <link>https://www.seroundtable.com/bing-large-single-sponsored-ad-42283.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[Microsoft Bing is testing placing a large single ad unit at the top of the Bing Search results page. The sponsored ad has a gray background, with an image and call to action button, and of course, the url, title and ad description.]]></description>

                    <dc:subject>Bing Ads</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Wed, 14 Oct 2026 07:31:00 -0400</dc:date>
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                            <item rdf:about="https://www.seroundtable.com/openai-chatgpt-ads-account-manager-42278.html">
                    <title>OpenAI ChatGPT Ads Account Manager Representatives</title>
                    <link>https://www.seroundtable.com/openai-chatgpt-ads-account-manager-42278.html</link>
                    <author>Barry Schwartz</author>

                    <description><![CDATA[OpenAI has humans who are reaching out to advertisers to help them manage their ChatGPT Ads. These ad representatives are called ChatGPT Ads Account Managers and I guess are real humans who help agencies manage ads for their customers?]]></description>

                    <dc:subject>ChatGPT Ads</dc:subject>
                    <dc:creator>Barry Schwartz</dc:creator>
                    <dc:date>Wed, 14 Oct 2026 07:21:00 -0400</dc:date>
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