After chilling with P-Rod at his new (yet-to-be-finished at the time) skatepark in the valley, and then grabbing some dinner to rap about Seshn after — sort of seemed like we were dreaming. We are so amped to have the living legend on board. We have been working on his site for a bit now, and it’s looking dope. Everyone is psyched. Stay tuned for a bunch of amazing things from P-Rod and Seshn over the coming years.

In the meantime, go like P-Rod on Facebook and Follow him on Twitter here.

Our boy Mikey Taylor made it to Site of the Week on SkateDaily.net. Since launching a few weeks ago, Mikey’s site has been causing a ruckus in the skateboarding world. Skateboarders are finally starting to realize that their digital image is very important, and their fans perception of that image is key. We are stoked to be working with Mr. Taylor and have a lot of really cool things in store as we take digital branding to a whole new level.

http://mikeytaylor.com

If you didn’t make it to the LIVE show yesterday at http://mikeytaylor.com/live, you missed a doozy. After launching Mikey Taylor‘s last week going into the weekend, the hype was sort of diluted because of Street League, where Mikey actually ended up making it to the finals. Enter this week. Mikey get’s back from Seattle and we decide to throw a live party with a special guest. That guest was the one and only Mike Mo Capaldi.

If you were tuned in to the live stream you probably saw Mikey trying to keep up with a bazillion questions from fans, slicking back Mike Mo’s dome with hair gel at one point, and throwing giveaway contests where fans had to submit photos via Facebook. It was one helluva time, and Mikey didn’t want to stop doing it. The fans didn’t want Mikey to stop either, and it was very easy to see why. The Live Seshn had over 400 viewers at every given moment, and generated nearly 2,000 views & over 4,000 pageviews on MikeyTaylor.com. Not bad at all. It exceeded all of our expectations by far!

So, make sure you stay tuned to Mikey’s site to find out when the next Live Show is with Mikey, cuz you can bet it’s going to top the first one. If you want to get a text sent to your phone from Mikey, click here and we’ll have him shoot you a message via SMS a bit before he goes live. I think it goes with out saying that in this day in age, fans are growing to expect to connect with their favorite athletes online. So if you are an athlete, how are you reaching your fanbase? Take some notes here.

If you want to get in touch with us to do this for you or your athlete, contact us here.

One of the most important beliefs that we hold near and dear to us at Seshn, is the belief that athletes need to take back their sports and have a voice. That’s what is happening right now in Snowboarding in the Olympics and it’s a great thing to see.

In just a few months time, the International Olympic Committee will decide on whether or not snowboard slopestyle will be included as an official Olympic sport of the games. Living snowboarding legend, Terje Haakonsen is making a stand on this issue and wants to ensure that if slopestyle does become an Olympic sport, it will be done the right way. The way snowboarders want it. NOT, the way the Olympic Committee or any other committee for that matter, wants to do it.

One of the main issues for concern is that in order to qualify for the Olympics you have to do well in the FIS events (Federation of Internation Skiing). The problem here is that most of the scheduled FIS events are on conflicting schedules with other events that these athletes count on participating in, year-after-year. X Games, Dew Tour, TTR, etc.  So, what has been formed is the Snowboarding 180 Olympic Charter, which is basically a play off of a 180 in snowboarding. The athletes are hoping for a turnaround of 180° to go this new direction.

Here is what they are asking for in the charter:

• Snowboarding should be run by snowboarders.
• We recognize the Olympics as a potential pinnacle event of snowboarding, but only if our voices are heard.
• All snowboard events and organizations throughout the world must listen to the driving force of our sport: the athletes.
• Snowboarders want a transparent and democratic process in all decision-making systems that have an effect on our daily lives and occupation.
• Snowboarding will never reach its full potential with conflicting dates of major snowboarding events.
• We do not want a new world tour for slopestyle qualifications.
• We want an Olympic ranking to reduce the date conflicts of major events.
• We believe the International Olympic Committee has a responsibility to listen to our voices and make way for the unleashing of snowboarding’s true potential.
• We want all powers to start a dialogue to find a solution for the better good of the sport.
• Preserving the status quo in snowboarding is not an option.

Here is a copy of the actual charter:

You can help support this charter by  spreading the word about it and becoming a fan on Facebook:

http://www.facebook.com/pages/The-Snowboarding-180-Olympic-Charter/110669505677891

Our focus for 2011 is helping the athletes we work with be “anywhere and everywhere”. With the smartphone boom reaching crazy numbers, we thought we would make some mellow cross-compatible mobile web apps that allowed fans to carry their favorite athlete around with them wherever they go, on any type of smartphone. Not just iPhones.

Stevie Bell and other athletes can now be in your pocket wherever you go and you can access their videos, photos and blog posts at all times — in mobile format!

The apps have been a hit so far as fans are almost more hyped on this than actual websites. So far we have created mobile apps for Stevie Bell, Jossi Wells and Gabi Viteri. The rad thing about these apps is that they live on the web. This means you just need to browse to the site, and it will be in web-app format. For iPhone users, it will ask you if you want to download the app to your homescreen. I definitely suggest doing this as it will place a little icon on your homescreen and act just like a native app. Can’t to pump more of these out!!

Part  1

Part 2

After sitting down with Kolohe recently in L.A., we were able to discuss his goals for his new site, as well as his digital strategy going forward. We are looking forward to ensuring Kolohe accomplishes what he has set out to do. Watch for brother’s site dropping in the early part of 2011.

http://gabiviteri.com

Jossi wanted something clean and classy to match his style and yeah Jossi has been known for his steez — one of this first freeskiers to rock tight jeans while on the hill.

Black, white and minimalist = gangster.

One of the rad things about Jossi is his ability behind the lens. Jossi will be constantly updating fans with exclusive behind-the-scenes photography on his site.

Oh were not done. We have included every episode of Jossi’s ongoing video series ‘Winter of Wells’, which documents Jossi and his bro, Byron’s ski life.

There is still a TON of more unique content we could talk about, but go check it out for yourself at http://jossiwells.com.