By chance, did you see Snoop Dogg going mobile on Twitter and Facebook? Check out how Snoop Dogg got his followers to get on his mobile text broadcasting list. And then check out how it goes viral as people retweet on Twitter. And he didn’t stop there because Snoop hit up his crowd on Facebook and seemed to get quite a Like-able reaction with his giveaway offer.

As for the Mobile Success Formula webinar, all seats were spoken for like a SOLD OUT Snoop Doggy Dogg concert and it was an absolutely jam-packed, busting at the seams, 90-minute, informational webinar.

Get ready to take some studious notes and be ready to spin right into action as Mobile Marketing Strategist, Dan Hollings, takes you through the three different methods (or “Pots of Gold” as he puts it) of how to capture your marketshare of people hooked on their handheld devices.

Google’s CEO has already said in a Harvard Business Review article that their main
initiative is to focus strictly on mobile. Listen in below on this two-part webinar
series:

PDF Slides of Webinar for Download

Part 1

Part 2

If you’re wanting to get comprehensive and be coached personally by Dan, he’s discounted his 6 week course in half, but only for a limited time at MyMobileSuccessFormula.com.

It’s usually those that strike while the iron is hot that make off with the lion’s share of the money. And right now, mobile is still in its infancy.

Resources used and referred to in this episode

1. Matt Cutts Video about Algorithmic Update – This is the Matt Cutts video that was referred to above that discusses how long tail keyword phrases have been affected.

2. Submit Your Hot Seat – submit your hot seat and receive a FREE live webinar review and guidance to uncover how to improve your website, conversions and promotions (must be a Platinum Member to attend).
3.  Please be sure to share this episode with a friend by using the

4. Submit your questions and comments below in the Comment Form.  We look forward to handling all of your questions and comments below:

Resources used and referred to in this episode

AutomatedBacklinks.com – gain backlink credits through a traffic exchange using your own sites that have existing traffic.

Google Site Analytics – without knowing what or how people are interacting with your site, it’s like flying a plane blind (without instruments).

Submit Your Hot Seat – submit your hot seat and receive a FREE live webinar review and guidance to uncover how to improve your website, conversions and promotions (must be a Platinum Member to attend).

Are you taking your content seriously? If not, duplicate content could affect you just like it did the example case study in the video above. We’ll also take a look at Google suggest localizing their auto-suggestions and Twitter’s new ad platform.

Don’t get caught in the duplicate content mess. Listen in above.

Resources used and referred to in this episode

Use a proxy to hide your IP address or display ads in other countries:  HideMyAss.com

ArticleWritingFun.com – helps you rewrite your articles to avoid duplicate content penalties.  We use this tool on a weekly basis.

Start Writing Articles Faster – instant article templates that make you write like a super star now — not later.

Submit Your Hot Seat – submit your hot seat and receive a FREE live webinar review and guidance to uncover how to improve your website, conversions and promotions (must be a Platinum Member to attend).

NARRATOR:

Your domain name.

The initial frontier.

It’s really the first stop and your entrance into the imagination of your targeted website visitor.

The real seduction of your visitor begins with your domain name that your visitors will connect with.

When you’ve mastered the art of creating an irresistible domain name, you give your business the chance to truly energize your audience, build an authority site and even a brand, and boldly go where no man or woman has ever gone before!

[Fade out Star Trek TV theme music in background]

It takes a dramatic theme song and long enduring franchise to get the point across that your domain name is the forefront of your online business.

The domain name is quite prominent even when your visitors start their search to find your site on Google (see image above).  It’s the last line someone sees in a Google search engine listing.

I wrote quite a critical article about domains back in 2005 when I was teaching the Art of Adsense.  And I don’t think I’ve written one since.  But one thing I’ve notice along my travels…

Quite often, I’ve discovered that many of my clients are focusing on the wrong things when creating their domain names and are either too general or trying to be too fancy (much like Manhattan advertising agencies).

Whereas, most folks design a domain name from their own perspective, I am constantly obsessed not with myself, but rather, with the end client and person who is going to arrive at the site.

What’s their fixation?

What’s their obsession that I can tap into?

And what are the images I want to implant when they arrive at my site.

Fact is, words, just like the ones you are reading on this very page are the doorways into your prospect’s imagination.

Much like I can begin to paint a very majestic blue sky feeling throughout you, but it isn’t without mentioning it can I arouse that thought or image in your mind.

So words, do in fact, paint a picture in one’s mind, just like the words that are consisted within a well thought out domain name.

It’s like a Jedi’s sword that slices through the resistance of your marketplace.

And, as the suspense begins to build within you…

This is where the real treat arrives in this article.

Rather than give you an entire lecture based on philosophy and describing concepts, I will share with you an actual case file from one of my own clients, Seth Fogel, whom I had a tizzy fit with over a domain name he chose for his brand new Kitchen Remodeling website.

It was catchy, don’t get me wrong, but it was lacking the ability to make visitor foam at the mouth (not literally) — that’s the effect I’m after.

And this domain name left a lot to be taken advantage of.

After walking him through the entire process of uncovering the ultimate domain name, he never looked back at his old domain name again (but he had to find a way to hold on to some shred of his own dignity).

I can whole-heartedly say that the change will easily result in far more sales and literally a pre-sold, entranced prospect that is ready to be sold their new, custom made, top notch, granite kitchen.

I am actually going to take you through the entire psychological process I did with my client so that you, too, can master the art of creating a domain name that will have your visitors drooling before they ever read one word of your website copy.

Everything is a build up, much like the seduction of a lover, much like the mood of a really good evening.

So right when someone is glancing over the Google organic listings, they are ready to be seduced from the moment they lay eyes on your domain name, they are titillated to continue reading and so on.

GIVING MORE PHYSICAL LIGHT TO YOUR DOMAIN NAME

In the real world, your domain name is like your store name that invites welcome customers into your store off the street.

It’s the place that everyone talks about and wants to visit on their free time.

So in some little way, whether your domain occupies cyberspace — however you want to measure that — it literally has its own physical appearance in the space and imagination of your prospect.

Right when your prospect’s eye hits those words, it begins to draw and paint a picture of a discount type site, or a high end site, or a really generalized site, or a spammy site or an adsense type site or an authoritative type site.

You get what I’m saying because if you can reflect on your own searching habits, we all begin to judge things from the word go (very few people have the ability to block out the inner dialogue that goes on in our heads when we see and read things — the mind is constantly rattling on, judging and labeling things as we run in an idol fashion throughout the day.

What does your current domain name say about your business if it were built out in the real world?

What appearance or feeling or excitement or directness about the topic of your site does your domain name do just for you?

When your prospect says your domain name in their mind, they either get excited or fall flat on no feeling whatsoever.

Have you asked someone else’s opinion about your domain name?  (And those who used their company names for the domain name — please see me outside the west corridor exit)

Seriously!

I am not joking and serious as a heart attack.

Do you get excited when you say your own domain name? (just from the name itself?)

Does it get right to the heart of what your site promises to give your prospect at the very bare essence?  (Don’t worry — we’re gonna give you examples of hot smokin chile peppers).

I’m not going to go much deeper, but when I usually discover exactly what my client’s business model is, and then look back at their domain name, I tend to see a major disconnect or problem with the frame of mind how their prospect is going to enter the site.

And most of the time, I can tell you, my gut tells me it aint good.

The more stubborn clients I ended up hearing about the story a year later from either the client directly or from someone who knew the client and they were too embarrassed to say that they decided not to take my advice.

My expertise may be keyword research, but the emphasis on human psychology is high on the scale of priority in order to profile your prospect and seduce them.  This isn’t called Search Engine Seduction for nothing.

A domain name should not confuse your prospect, but actually make it clear what they are going to get on a particular topic once their click that button.

No surprises.

EXAMPLE:  ReachTheirInbox.com — It’s my own private built online email marketing software that helps marketers monitor email reputation, servers from blacklists, so the email that marketers send out can actually reach the inboxes of their prospects at the highest deliverability possible.  (One day, I may plan to share the knowledge from my years of email marketing expertise, but the domain is all I care about right now sharing with you.)

Now, do you think that actual, real live domain name strikes at the heart of the prospect’s desires in the marketplace?

Then you’ll want to keep reading and have your username and password ready when I take you through the pinnacle steps of uncovering as we walk through the live case study.

It is without a doubt that the domain name should make a prospect more curious than confused.

“FORGET ABOUT THE SEO FOR NOW, SON”

AND WHAT YOU WILL GET OUT OF THIS ARTICLE

Let’s put aside what we may know about Search Engine Optimization and all those considerations that say we need to have our keywords in the domain name.

Sure, I believe keywords are essential in drawing a picture for the prospect, but sometimes it can be overdone and you lose the essence of building a long term brand versus just building a website.

But I want to rather focus on the following in this article:

1. The Psychology of How to Create an Irresistible, Memorable and Highly Sticky Domain Name that Makes Your Target Audience Drool
2. The Fogel Files:   The Entire Process of How I Helped My Client Create an Irresistible Domain Name That Captures His Clients’ Imagination
3. Example of Domain Names and Why They Work So Well

And before we embark on our mission to uncover the very essence of what I discuss above, I’d like to share with you a story.

This story will forever impart how critical the title of a book can be once you’ve sold hundreds of millions of copies of actual real books.

Shall we dare to equate the title of a book as domain name is to a website?  (I dare not said Juliet)

Now, what’s nice is that you don’t actually have to endure the potential loss and facing utter failure of having to sell that many copies of books, whether offline or online because someone else has done the hard work for you.

You see, E. Julius Haldeman back in the 1920′s created a publiching business that sold information products, known as the “Little Blue Books,” and he did quite well.  This was all done by mail order back in the roaring 20′s and more shockingly…

He sold over 300 million of them on topics from ranging from sex, love and romance, self improvement, free thought and skepticism entertainment and other interesting how-tos.

And what’s more, to add to it and much more impressively, the first 100 million (title of his book) was done in the first nine months!

You would think that he got quite good at knowing what sold and what didn’t back in the days.

Well, you betcha he had a process of elimination of the bad and sell more of the good.

In fact, it was Emanuel’s policy that if a book title did not sell 10,000 copies in a year, it would go into the “hospital” in his office where a new title would be re-written. If the new title didn’t do well, the book would eventually make it to the “morgue” not to be sold again.

Emanuel was so meticulous in keeping records of what sold, he published his findings explicitly giving away his most treasured marketing title secrets in a book called The First Hundred Million.  Here’s what an Amazon reviewer had to say (and if you aren’t the least bit curious to peek in a book like that, you may not have a pulse):

5.0 out of 5 stars Unbelievable detail! A nust have for authors & booksellers, April 11, 2005

By	Iron Book Worm – See all my reviews

This review is from: The First Hundred Million (Popular Culture in America Ser.) (Hardcover)

This is impossible to find in hard copy but a new digital publisher has made it available in PDF.

I saw this at a local library and couldn’t believe the amount of sales detail and general publishing insider information. EHJ tells everything about his business.

This author was basically a mail order, direct marketing book seller who sold hundreds of millions of books. It’s an incredible story and most of what he offers in this book is still relevant today. I use it as my primary tool for brainstorming book and article titles.

It’s like a title workshop. Highly recommended for writers, book authors, ebook sellers.

Definitely a keeper for my library!

You see, I’m not just smokin crack out of a lead pipe.

What’s truly interesting is that you can take many of the things divulged in The First Hundred Million and see for yourself how things haven’t changed much for us humans nearly a hundred years later.  Sure, we have computers, but some of the titles are literally themes of what is being sold online today.

I’m not in any way trying to promote the first hundred million or any book, I simply brought this up to prove a point of the power of the WRAPPING of whatever you may have:  a website, a book, a store, a business name, whatever it may be.

While the title I mentioned above (The First Hundred Million) may be a distraction due to the insightful marketing knowledge included, the real underlying point is this.

Titles matter!  A titles to a book is much like a domain name is  to a website.  (Make that your montra as you drive on the way to work.)

Domains.

It’s the gateway between preparing the minds of the people that will continue down the sales/affiliate/adsense process you’ve laid out for your site.

A great book title can outsell a lousy title by 3 to 1.

A great article title can get 7 to 8 times as many clicks than a louse article title.

A great video game title can outsell a totally lame one by 20 to 1.

And if all these examples are so, then a domain name is pretty much the title, the label, the first thing that anyone will remember your site by.

So why not make certain to make it irresistible and totally easy for your prospect to never forget.

Sure, most names are taken, but if you walk with me through the live case study with my client, you’ll see that there are some pretty awesome domain names people can come up by just using the formula proposed below.

Let’s get into it.

THE PSYCHOLOGY BEHIND CREATING IRRESISTIBLE DOMAIN NAMES

Don’t worry, I’m not going to give you some mind-bending speech on psychology with some terms you’ve never even heard in school.

First of all, I’m not that smart, even though I may have a few words to say about a topic or two. 

In fact, let’s just make it simple.

It may even seem over-simplified until I actually take you through the entire process step-by-step that I did with my client.

And it usually only takes me about 15 minutes to get right to the heart of things with anyone in any business.

So here it is — you ready?  It all boils down to this.

Create domain names that hold within them the desire that your visitor wants the most.  Find that out and you begin to open the imagination of your prospect right from the word go.

Of course, you’ve gotta have that sales process there to compliment the domain name, but it all starts with the domain name.

See, I told you it was simple and that’s all there is to it.

However, once you read the live case study, you’ll certainly know how to arrive at the juicy domain each and every time.

Make sure you are logged in so the continuation of this piece can occur and you can partake in the live case study which is the entire psychological process as well as the additional domain name examples you can check out for yourself.

LIVE CASE STUDY THAT TAKES YOU THROUGH THE DOMAIN NAME PROCESS

Please login or register for SESS Platinum Level Member Access or SESS Platinum Level Member Access (Monthly) to view this content.

The Google-Apple SEO Effect

or

“How to Instantly Tap into 275 Million iPod/iPad/iPhone Users and Instantly Engage Targeted Visitors Between Their Ears, One-Click away from a Google Search Result!”

by Jim Morris

It’s funny how you discover things.

Usually, it just so happens that a few sudden random events can tie together the whole entire understanding of social media or any one of the online disciplines that it takes to run a successful business.

Or one quick search in Google can lead to some unknown discovery and secret that allows you to leap into the heart of Google’s top search results.

Of course, none of this stuff or discoveries actually happen out of the ordinary just like that.  There happens to be hundreds, if not, thousands upon thousands of hours of time, study and analysis to arrive at these quick insights.

Lately (having been at this now for over 9 years), I can tell you that the latest discoveries have been fruitful and they’ve been abundant.

The discovery of the Google-Apple SEO effect (or “The GAS Effect”) will change how SEO agencies, Corporate America, small business and boot strap entrepreneurs look at modern SEO for themselves, their clients and overall content distribution.

THE DISCOVERY

Had anyone told me the affect this had in Google, I would have put much stricter attention to this a year ago and uploaded all of my media.

But as I always say — “As we evolve, so we become enlightened.”

Thus far, I have currently done over 50 live and recorded webinars, now coming up on the 80th live show and countless numbers of interviews that were done with others.  So I would have uploaded this library stuff a long time ago had I known the power of this effect.

If you haven’t done any kind of multi-media, video, screenshots of some kind, then you are going to miss out a huge chunk of where the internet is going, and that right into the hands of smart phone users that want to see multi-media which means audio and video.

Google puts a lot of stress on video and multi-media, otherwise, it wouldn’t have purchased the broke bandwidth hog, You Tube.  And you would also known what exact media Google tends to favor if you listened to the Search Engine Seduction SEO Show Episode Two.

Back to the discovery…

I’m on Google.com doing a search to see if by chance Google had indexed a video I uploaded to Amazon’s S3 Simple Storage Service.

For one, I wasn’t at my main computer, and I couldn’t remember whether I had put a public link to the video which would have gotten the video page indexed by Google.  While I was being lazy and needed to review the video, I also was curious to see whether Google actually indexes web pages that are hosted on Amazon’s S3 service.

Interestingly enough, I never found the video I wanted online, but I did find something else.  

The search term I used on Google.com to try and find the video when I bumped into this was —–>   jim morris doing seo in robe

So as you can see by opening that link up in a new window or looking at the screenshot above, you can see what the first listing is.

That top Google spot comes up as what looks to be a regular HTML page on Google that is located on iTunes massive library of content found on Apple.com.

What’s even more interesting is that when you click on the top line of the Google search engine listing, it launches causes your browser to launch multi-media on the iTunes portion of Apple.com.  In fact, Windows users will get a dialog box popup right in front of the browser window like this after just one click from a Google search engine listing…

“WHAT THIS DOES THIS MEAN TO ME JIM?“

What the above means is that:

1.  Apple’s iTunes section is will create an HTML page for every single piece of multi-media that you get listed in iTunes and get ranked very easily due to the authority Google places on Apple.com.  (NOTE: We are not covering the process of how to get listed on iTunes, but will provide some resources down below).

2.  This also means that you have the ultimate control over the keywords and keyword phrases that go into your listing.  Quite simply, your title and description comprise the content that Apple’s iTunes section puts in the HTML of the web page they create for your multi-media listings.  If you’re truly anal like me and need to have proof of the SEO effect to make sure that the HTML page Apple creates has the episode information on it which I personally entered and have control over, check this screenshot out that reveals the page source code:

3.  As you can see up above, the words that you see in the TextPad file window in the forefront is part of the TITLE and the DESCRIPTION of the video that I uploaded to my video hosting center.  (NOTE:  iTunes does NOT host anything on their server as they are simply checking an iTunes formatted RSS Feed that you must register with them).

4.  You can now turn your text content into audio or video (talent can be hired out to voice-over folks) and then get your iTunes content listed in Google’s pages.  We already know that Google is extremely hotly seduced by multi-media and high PageRank sites.

5.  iTunes now gives you the chance to be one click away from engaging your Google visitors with their eyes (video) and ears (audio and video).

The “Google-Apple SEO” Effect or The GAS Effect

An authority site can be defined in a number of ways.  One such definition by Chris Rempel is:  “A site that’s useful enough, memorable enough, meaningful enough or controversial enough that… visitor’s will actually tell others about it - involuntarily.”

I’m sure that we could define Apple’s iTunes worthy of fitting that description or definition.

And as Chris Brogan goes onto discuss how web authority is defined, we can certainly say that one of the factors mentioned in this article is quite relevant to how well Google admires a website, one is by showing a high PageRank.

When we take a quick look at Apple.com, we find that it is highly admired and respected by Google as an authority site with a PageRank 9.

Google has indexed 3,890,000 pages just on the iTunes sub-domain alone (at the time of this writing).  Volume of content also speaks authority to Google as well.

Apple.com has an Alexa ranking of 52 and it’s software, iTunes, is installed on somewhere over 275 million computers around the world that connect and sync with iPods, iPhones, and now iPads.

To say that Apple.com is a huge magnetic authority site to get Google to rank content fast is an understatement, especially when you can control what content is input on the site.

So any piece of content with the proper keywords affixed to the TITLE and DESCRIPTION of the multi-media uploaded to an audio or video podcasting place can get ranked incredibly fast.

Now, I’m not trying to say that these are high demand keywords that I am getting listed for, this is merely an example.  However, if you go type in “keyword research show” or “keyword research live” into Google, you’ll see that my live show takes up about 4 or 5 of the listings, one of those being an Apple iTunes listing.

IRONIC AND CONTROVERSIAL: I think this Google-Apple SEO (GAS) synergy that is occurring before our eyes is quite interesting in its timing given the fact that Steve Jobs relieved Google’s CEO Eric Schmidt from Apple’s board and dueling natures of both companies in the mobile arena (Google Android/Chrome OS and iPhone / MAC OS X Snow Leapard).

However controversial that may have been between the companies, I’ll bank on the fact that Apple’s iTunes content on Google.com will continue to grow on many years into the future and that PageRank 9 will continue to prosper 20, even 50 years into the future.  And this means that taking advantage of this huge authority site’s ranking power is ripe for the taking right now.

But first, let’s…

Boost “The GAS Effect” with even More Google Muscle Ranking Power

Anyone who has been on my newsletter since 2004 or taken a digital video course with me since 2005 knows that I preach year in, year out, of how any site can boost it’s individual page’s ranking power with just one simple backlink.

You can simply add some extra ranking power to your iTunes listing once you know the HTML page that iTunes has created for you (similar to the URL in the 1st screenshot above).

All you have to do is use my 10-second RANK-Indexing solution which can be found under the first Google listing and then follow the second indented Google listing below that as a way to get an additional link to your iTunes HTML page (which is from another authority site). 

Conclusion:  Parting Words

If you didn’t see the huge potential to utilize an incredibly strong authority site like Apple.com (and its Google ranking powers) to post content where you have control over the keywords through the TITLE and the DESCRIPTION, then my parting words won’t have much more of an impact on you.

However, if you do see the huge potential of getting your multi-media content onto iTunes, I am certain you are already learning how to get a podcast up or following the directions down below.

All I can truly say is that you need to either:

1.  Find and upload all of your audio and video content to a hosting provider that can create an iTunes Feed for you (which iTunes requires);

2.  Or learn how to create SEO Video without you and without a video camera and without your voice, which is great for hermits and those recluse types that are too shy. 

3.  Apple.com will actually teach you how to make a Podcast and get it listed on iTunes.  And there are other ways to learn if you wish to learn directly from a Master Podcaster.

LIMITED TIME SPECIAL:  If you would like to learn from the best on getting your media listed in iTunes and someone who has 325,000+ growing base of subscribers, my partner, Scott Paton, has created a step-by-step, full-length ebook called Podcasting Unleashed.  It can be found at Podcasting-Unleashed.com and is sold at the regular price of $97.

However, through my own special business relationship with Mr. Paton, I can offer you a limited time 50% off Podcasting Unleashed by going through this page right here.

20 9 SPECIAL FAST-ACTION BONUSES AVAILABLE:  Be one of the first 20 9 to act on this special offer, and you’ll get access to the No-Holds Barred GAS Effect Webinar ($197 VALUE) that takes you through each step of the process and how to get an Extra Google Ranking Boost for your Apple.com ranking.  Simply reply to the receipt you receive after purchasing through this special page right here — and you will get a signup link to register at a page that looks like this.

All I can say is just get that content loaded up and listed on iTunes.

Make certain to take time, care and put in the keyword research for your media’s Title and Description which is the most critical.

Here’s an example what some people usually do for their Title and Description:

Title:  Episode 1 – The Beginning

Description:  This is Episode 1 of The Beginning, part of Totally Uproarious Humor.

I’m sorry, but that’s horrid and no wonder people never get found and get no value whatsoever out of their video submissions.

Okay, so here’s a makeover and what I really think it takes for you to get good results.

Now, be sure to realize that this is just an example and I would obviously do my keyword research before with my own tool, NicheBOT.  I would definitely want to search all the different keyword databases to get the overall most popular keywords to use in my title.

So this is what my ultimate makeover example would be like:

Title:  How to Make a Person Laugh | Episode One | Jim Morris | Totally Uproarious Humor

Description:  In episode one of Totally Uproarious Humor, the creator Jim Morris takes an in depth look at how to make a person laugh and the different  scenarios that come into play.  Yes, even you didn’t think that this one question that Jim reveals could actually open up the tickle funny bone of someone and open the pathways to make them laugh like a child.  Oh boy, you have no clue how much more fun you are going to have with people and become inspired to try these incredible techniques that will turn those who are in a bad mood into an awesome mood.  Yeah, people will actually be thanking you for spoiling their bad mood and bring some brightness, laughter and cheer into their world.  You may even find a way or two to help you overcome those looming bad moods that tend to spoil your day.  Look at it as a way to tickle your own funny bone and those of others around you.

DISCLOSURE:   While I want to stress that ALL of the above was completely made up and none of it really exists, that I know of, but I also want you to see how appealing these types of descriptions can be for individuals at the search engine level or even when they land on the page.   The above description was made to tease you and the visitor to want to watch the video that then informs and directs the visitor where to move on.  Remember, that you constantly want to be directing the visitor to an end goal in mind.

Lastly, let’s consider all this takes.

A piece of audio or video.

A title and description.

Let’s not forget — you would take the time to create your own web page full of content anyways.  That’s why it’s important to take the effort to right a good description and also have good keyword tags.

This little bit is all the content you need for your multi-media to get ranked in Google, deliver the message.  The content is an important ingredient that search engine spiders snack on as their s food and tells them the full range of what your audio or video is about.

Right now, I’ve got probably around 79 episodes under my name in iTunes, but I can tell you that will be sharply increasing for the remainder of 2010 and well well beyond into the sunset.

I’ll see you on the other side! 

Leave your comments and questions below.

Do you know what is 50 times more likely to rank in Google than just any ordinary web page?

And what is probably the most important thing you want to put in your video description area?

Find out that in Episode 2 of the Search Engine Seduction Show (SESS)

SPONSOR: This episode of SESS was brought to you by Aweber Email Systems. SESS relies on Aweber for its email deliverability, reliability, awesome unique wizards, and Aweber is used to deliver SESS episode update alerts (if you are on the list for ongoing SESS updates). Try Aweber for a measly buck and kick the tires for 30 days and see just how easy it is to start an email list.

REFERENCES: Resources mentioned sporadically throughout the show will be listed below:

1. Google Webmaster Tools:  There are number of references to Google Webmaster Tools made in this episode as it relates to speed and optimization.  If you don’t already have a Google account that will grant you access to other services owned by Google, then you should grab one at the Webmaster Central link in the link above.

2.  Best Practice to a High Performance Website is to Reduce DNS Queries.  Reduce the load on your WordPress sites and any other social widgets or RSS feeds that you load on a page.

3.  How to use Page Speed plug-in mentioned above.

In the following video, SESS Search Expert, Scott Hendison, takes you through how to get up and running with Page Speed (a FireBug addon):

Google Engineer, Sam Kerner, put together this video with a simple website and takes you through how Page Speed works to effectively speed up your site.

4. Explanation of Do Follow links vs. No Follow link and the controversy between them.

5. Explanation of how to spot LGMSH or Large Gaping Magnetic Spider Holes.

6. Open Site Explorer – a service of SEOMoz.org where you can analyze your backlinks and those of your competitors and understand exactly what link text is actually being used in the backlinks of your competitor so you can truly understand what it’s going to take to become Number 1.

Make certain to leave your comments below and let us know whether you would like to have a guided walkthrough with Scott and Jim on the whole Google Webmaster Tools to optimize your site.

We look forward to hearing your feedback.

Or:  How to Legally Steal and Acquire All the Video/Audio Content You Could Ever Wish to Have At Your Disposal; Royalty-Free and Ready to Use

It’s a fact.

Google loves multi-media content on your web page.

So much so, they bought the struggling You Tube back when it couldn’t afford it’s excessive bandwidth and no plans to monetize the site.  Perhaps Google gleaned just how important video would be in 2010.

Did I just say “important”?  My mistake.

It’s now over five years since You Tube was founded (February 2005), launched later in November and video was much the word in 2007 (since Google purchased YouTube about a year after it launched (and exploded).

In some circles, it’s been a “must” since 2008 and I’m going to say that it’s literally “mission critical” now in 2010 to have some shred of video content that engages your visitor.

Even if you don’t want to engage your visitor, you need to produce video, or find it somewhere in order to submit to video sites for backlinks.

You see, video and video submission sites like DailyMotion.com, YouTube.com, Revver.com, and a bunch others are becoming a double-edge sword, much like Article Directories.

You get passive SEO benefit from some of the video submissions that pass along some PageRank and then there’s the fact that the video you submit itself can rank (as we’ve seen with LGMSH, especially if you pamper the video with a proper title and description.

Google, nor any of the other search engines, can’t READ the video content or media you upload, but they can read the title you give the video, including how elaborate you are in the description.  (I have found the description to be key especially for nesting a hyperlink back to my site). 

In some of the sites, you can place your site URL, your Twitter, your FaceBook, or whtaever you want to promote, and sometimes you can even drop a link in your description that gets followed by the search engines.

It’s been well known for some time.  Having some You Tube video on your site can even favor a higher listing on Google than your competitors.

So why aren’t you using it, or at least submitting some to video sites?

Well, I used to think that it was because I actually had to make my own video in order to submit a video.

Someone hit the buzzer for Jim!  

I’ve taken a survey from hundreds of individuals and they told me that they just don’t have time to create video content.

Not only can you find video, audio, text, content, media, PDFs, public domain stuff, pictures, you don’t even have to record a lick of video footage yourself.

No one even has to see your face or hear your voice for you to be as sexy and seductive as you can be.

You sexy and seductive?  Sure — with this kind of video, it’s easy.

Click play on the video below to begin uncovering your new sexy, seductive side that you can now use for Video SEO purposes (this is also a companion to LGMSH2):

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Conclusion

By the time, you finish the 5-part video series up above, you will discover the following:

1.  Where to search in order to find, acquire and use content for video submissions, especially for LGMSH 2;

2.  The free software you need in order to download just about any video from You Tube or anywhere on the internet and have it ready for video submission with the proper title and description.

3.  How to create and publish video without shooting one minute of video

4.  Unlimited free video hosting and screenshot hosting

5.  Drag and drop uploading of multiple videos together with how to fill out the submission form and how to drop a link in the proper area of the form.

When discussing the sources up above in the comments below, please refer to them vaguely as LGMSH 1, LGMSH 2, or directly to Video 1, 2, 3, 3b, 4 or 5 above.

Enjoy and use responsibly.

Many have gone to town with this technique after seeing the proof of rankings in hours, not weeks or months.

Not only was it shared, SESS took you through and showed how it was done step-by-step in a real live ranking example.

Top search engine rankings were achieved with double-indented Google listings done in 8 days on a hotly searched and trending topic.

You can see for yourself the illustrated experiment from day 1 forward and all the conversation that ensued in the post entitled “Lightning Fast Google Ranking in Olympic Record-Breaking Time.”

So I can hear you asking yourself, perhaps still confused after reading the two enlightening articles above…

What is a RANKindexing solution?

Well, many brand new webmasters come online expecting quick hits to their website (without spending any money) and, of course, the resulting quick profits.  Problem is…

None is to be the case!

Newbies tend to find it hard to get their site indexed in Google.com (having your web pages actually listed is the first step to get inside Google.com).

Newbs then find it immensely difficult to even getting a top ranking in Google.  (87% of the problem is the wrong choice of keywords or choosing keywords too difficult and not within the buying cycle of a visitor).

The RANKindexing solution takes care of two specific problems:

1. Immediate Indexing – It takes immediate care of getting a specific web page indexed, or listed in Google.com’s massive listing of web pages.  Before any web page can get ranked, it must be found by Google, Yahoo and Bing.com.   Most webmasters suffer this fate alone.  The way to find out if you have certain web pages on your site listed in Google is to type in the following into the home page of Google.com:     site:http://www.yourdomainhere.com    This will reveal whether the right pages are at all listed within Google.com.  If you have a page or pages not listed in Google, then you should use the 10-Second RANKindexing solution to take care of that.  Second benefit is…
2. Immediate Ranking Power – While getting a desired web page into Google is critical, the RANKindexing Solution goes even further by giving an additional ranking boost and benefit.  Because of the source used in the RANKindexing Solution, there is incredible ranking power given to the web page that is used in this technique.  So you can reasonably achieve a top 10 Google Ranking within 48 hours of using the RANKindexing Solution on a mediocre keyword phrase with a reasonable competing number of websites.   (More difficult keywords are going to required extra leg work.)

And what kind of web pages does the RANKindexing solution work on?

You can use this technique on any kind of web page.

Let me repeat that.  This is not just for web pages on your site.

It works on any kind of web page that is currently not listed inside Google.com’s massive index (including Yahoo and MSN).  Among those types of web pages are:

1. Your own web pages
2. Other people’s web pages that have your content on it
3. Directory listings
4. Articles you have submitted (most of these do not get indexed and therefore can’t get ranked)
5. Third party blogging properties
6. Press releases
7. Anything that basically has a proper web address like:  http://www.webaddress.com

And this RANKindexing Solution is all made possible due to a phenomenon that still occurs around the Internet at large.

This phenomenon is called an LGMSH which is short for “Large Gaping Magnetic Spider Hole.”

What is an LGMSH?

An LGMSH is a website that has a high Google PageRank; it allows for webmasters like you and I to sign up for a user account (with a valid email address); and then allows us to publish content in the form of text, audio or video on the site with a link pointing back to the site we wish to get ranked in Google.

This posted content can be either (1) displayed in a Profile of some sort or (2) the media you post is released into a “content stream” that is exposed to heavy Search Engine Spider Activity.  (See Twitter video below).

All the more popular sites like Digg.com, Delicious.com, Propeller, Technorati all used to be an LGMSH at one time or another before someone shut down the magnetic spider holes by using NO FOLLOW links.

We want to find the high PageRank, less popular sites that are flying under the radar and can still pass some of that juice onto our sites, and, more specifically, directly at specific web pages.

Much like with the 10-Second RANKindexing solution, sometimes when these sites allow you to post content, it gets released into a “content stream” that is sitting on a web page with a PageRank 2 to PageRank 6 or higher (illustrated in detail in 10-Second RANKindexing Solution).

The next critical factor that really makes a website an excellent LGMSH candidate is the following:

Any outbound links you place within the content that is posted on the LGMSH site are allowed to be followed by search engine spiders (aka DO FOLLOW links).

This last element is what makes LGMSH’s very special (and powerful).  A Do Follow link from a site that has authority ends up passing on some of that juicy authority onto your site (known as “link juice“).

A Master of Search Engine Seduction (MOSES) understands that these less popular sites are the ones that have these LGMSH attributes (as most of the popular ones like Twitter are shut down).  The MOSES also realizes that the sites that are discovered are Golden and must be treasured and kept to ourselves. 

As a subscriber to Search Engine Seduction Strategies, you vow to use this information ethically, take it to your grave and not to share it anyone that could jeopardize the source.  This is all done so that we may continue to reap the benefits.

Our cautiousness has been marked in Internet History (discussed below) and is one of the main reasons why the 1st LGMSH was not revealed in public and neither will the 2nd one that will be revealed shortly below.

Unfortunately, there have already been a number of irresponsible people that have been misusing the first source and threaten its very existence and Google ranking power.  They will be dealt with appropriately.

So let’s take a look back into history at a perfect example, Twitter.com.

Back before Twitter was a household name in September 2008, you were able to put an outbound link in your profile.  People took advantage of that until it was shut down with a No Follow link.

Then someone realized that you could put a Do Follow link in your bio section (which is right underneath the link in your profile here):

The red “X” marks reflect no follow links in the content

The Do Follow link that was able to be placed in your Twitter bio made this site an LGMSH (note:  it no longer is).

As was covered by Rae Hoffman in September 2008, Google Engineer Matt Cutts spotted this post, alerted a founder of Twitter and shut down the DO FOLLOW link that users could post in the bio section of Twitter.

This shut down a major LGMSH.

However, there are many of these LGMSH’s still available to use and still get ranking power to your site.

Did you know that Netflix has a forum board and is one of those places that allows you to place a do follow link from your own profile that you setup after signing up?

That’s just one of 127 other places that I get links from to all of my sites using myseoslave.com.

So now that we’ve really laid the foundation of understanding what the RANKindexing Solution does and how to spot an LGMSH, it’s time to reveal the second powerful LGMSH.

THE DIFFERENCE BETWEEN LGMSH 1 and LGMSH 2

First, I wanted to point out the quick difference between the first source and the new source about to be revealed.

The first source only allowed to put your URL in the active hyperlink so it would actually look like this in the content posted:  “http://www.mydomainname.com/web-page.html.”

The problem with this is that you aren’t able to control the anchor text or even use any keyword phrase within the hyperlink.  (A perfect example of anchor text is the highlighted link in this sentence).

With this second LGMSH, you are able to place a keyword phrase in the hyperlink rather than just the actual URL of the web page.

What we will also discuss is the using the factor of link stacking that is incredibly powerful when using both of these properties in synergy. 

Platinum Members Videos

In the first video, I explain how to use the 2nd LGMSH and completely set it up.

The second video takes a look at how members are using the 1st LGMSH in the wrong manner.  I give live critiques in this 23 minute video below.

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When discussing the above video content in the comments section below, please refer to the appropriate source not by name, but by LGMSH 1 or LGMSH 2. Thank you!

It’s been preached inside for years and there are literally at least 20 hours of in-house content on this topic alone.

In 2010…

Without inbound links, your site is dead in the water and no way to gain any search engine power, let alone any search engine rankings that may be worth their weight in salt.

Well, I just recently released my simple and easy way to get a page ranked for a keyword in the low competitive range or to just simply get a site indexed and gain rankings shortly thereafter.

Knowing full well the power of adding this amazing formula to our marketing is essential, but why exactly does this stuff happen?

Understanding the origin of why exactly there are certain places to put links that draw the search engine spiders right to your page and even forces Google to index and rank that page high nearly within the next 4-24 hours is critical.

This is why I call it my RANKindexing solution cuz it takes care of two birds with one stone.

In fact — my RANKindexing solution solves even another problem. By doing what is mentioned below, you begin to use multimedia, which Google loves to see embedded in pages and starts you on the way to engaging your audience in a much richer way.

Just take a look at the top article with the video embedded here in the online consumer market research Google results.

And the why is simple here.

Once you understand the origin of something, you are well able to spot OTHER places on your own. Gaining independence and making your distinctions is the underlying theme of this article.

One quick word of mention.

These rankings that you gain are not temporary, of course. They can be permanent much like the ranking above.

But how you do this is extremely important.

See, we’ve already brought up backlinks, and…

The more BACKLINK SUPPORT you give these pages by way of external social bookmarking and/or social network links, you’re going to make certain that keyword phrase you show up for on page 1 of Google will remain there for some time to come.

So without further ado, I’m going to explain why my 10-Second RANKindexing Solution is so effective, how to perform it, and exactly how to spot large gaping spider magnet holes just like the one I found.

My RANKindexing Solution Explained In Visual Detail that Instantly

Uncovers how to spot Large Gaping Magnetic Spider Holes (“LGMSH”)

You will find these LGMSHs all over the place, most of the time while you are out and about discovering new website and web 2.0 places that offer something slightly different than Twitter or Facebook.

But seriously, I’m going to share with you in detail how I found this beauty of a LGMSH (I almost wanna call this Operation Large Msh).

So let’s dig in.

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