Branding and Marketing

Amateur logo design?

steven — Sat, 26 Nov 2011 20:23:38 +0000

When hiring an amateur to design a company logo it may initially seem like a way to save money but strategic mistakes are frequently made and the company will have to compensate for decades.

CBS radio interview on marketing and branding.

steven — Fri, 10 Jun 2011 01:59:10 +0000

There are three components to effective marketing and branding. Full transcript of live CBS Radio interview of Steven Sessions, a Houston marketing and branding expert, on the subject of marketing and branding.

Quick analysis of the NCAA Championship team’s logos

steven — Tue, 05 Apr 2011 03:10:10 +0000

Logo design can't guarantee a winning sports program, but it can add fuel to fan frenzy which can propel a team a long way beyond it's actual capability.

When is an American Patriot not red, white and blue?

steven — Mon, 21 Mar 2011 06:33:19 +0000

The importance of the relationship of color, design and naming when positioning and creating resonance in the marketplace.

Logo design as a wasted asset, sadly is now appropriate.

steven — Tue, 28 Dec 2010 06:48:51 +0000

Logo design should inspire and support goals not represent failure. Here's an example of a logo design that was counter productive but sadly, ends up being perfectly symbolic of a failed season for the NFL Houston Texans.

GAP’s new logo design mistake.

steven — Fri, 22 Oct 2010 06:14:08 +0000

The way people relate to and interact with brands has changed dramatically over the last decade or so. The power balance has shifted in favor of customers. Companies must understand that their brand messages are in the hands of customers not management.

Corporate Advertising that has real impact.

steven — Sat, 11 Sep 2010 02:13:27 +0000

Advertising first must make an impact. It must draw viewers attention. It must interfere with their train of thought. It must capture viewer's interest.

When does redesigning a logo make sense?

steven — Thu, 26 Aug 2010 23:36:01 +0000

Is the age of the logo the barometer to use when considering a design change? If a logo is 30 years old, does it need to be redesigned? Or does it have valuable equity?

Rebranding an organization which has a distinguished history.

steven — Mon, 19 Jul 2010 18:43:43 +0000

A brand lives in the marketplace, not in the executive suite, and the marketplace has dubbed the YMCA the "Y." Therefore it makes sense to embrace that as the official moniker. However, is there a risk of abandoning important legacy elements that define and validate the brand's promise?

Companies raised their marketing spending in this recession and saw sales increase.

steven — Thu, 01 Jul 2010 00:56:18 +0000

Savvy marketing executives and business owners understand that marketing, if done properly, is a revenue driver and not a discretionary expense. Companies that invest in marketing initiatives during a recession can come out stronger and ahead of their competitors as the recession ends