First up is the new Pabst Blue Ribbon website. We spent the last couple months fine tuning this beauty for our lovely clients down at the PBR headquarters. Chock full of constantly produced, sortable content from their Field Marketing Reps in cities across the country and hidden surprises, this new look has been a long time coming, and a well deserved launch for a great brand.

See it in its glory at http://pabstblueribbon.com

Up next is a fancy little number we did with our friends over at Mono, entitled Increase Your Chances (.org). This was a great piece, with an amazing concept, all revolving around infertility awareness. A full featured flash site with sharable video spots and a mobile site to boot, it doesn’t get much better than this!

See more at http://increaseyourchances.org
(Don’t forget to check it out on your Smartphone, too)

Last, but by no means least, we have Voltage Fashion Amplified. Yet another rock-tastic year of Minneapolis’s finest fashions ruling the runways at First Ave during April’s fashion week. Going to be another spectacular event and we’re proud to have been involved once again.

Check it at: http://voltagefashionamplified.com

Sevnthsin & JCPenney have taken a Bronze at the 2010 RAMA Racie Awards for the JCPenney Weekly Deals iPhone app.

JCPenney medaled in many categories, but we’re all very excited to see our efforts achieve a medal in a new category. Congrats to all involved, especially our boys down at The Nerdery who moved mountains at the 11th hour many a time during the pre-holiday build up.

More here: http://svns.in/8h

Lets talk creative. Creative, creative, creative. There’s an epic struggle around creative right now that seems to have us all confused. There really is no reason for us all to struggle with this notion, but what’s happening is the idea of “creative” being exclusive and not intermingled with “technology” is mucking it all up. Creative has been seen, for incredibly far too long, as being confined to a couple categories (TV/Radio) and everything that isn’t in those categories falls into the realm of just campaign execution/production. So now, marketing initiatives are being shifted and are focusing heavily on new and emerging technologies, as they discover their audience rapidly shifting into these mediums while responding less to the otherwise traditional creative mediums… thus requiring the concept of creative to shift as well.

TELLING THE STORY
As we’ve talked before, telling a story will never die. Its the story that engages the audience in the first place. Its that connection they feel with the brand. Today, the technology has given users an even more direct connection with a brand. They’re still moved through the story, but they’re now part of the story. They’re no longer prone to being spoken to, but spoken with. So the success of social mediums like Facebook, Twitter, iPhone apps, etc, make it easy to see why people flock to them, but how do we transition our story into these mediums appropriately. The story falls apart when you take the old mediums and just push them into the new ones, you need to think on two levels now. What works for social media or mobile does not work for TV or Print. How can we tell a story, but also involve the users IN that story. Start with this simple question: “Does our idea get users involved?” Once you’ve answered that question, adapting the pieces of the story to work in other mediums is fairly simple.

One classic example of this (and as much as I hate to use this example because it clearly points to my obsessive nerdy side) was the first few seasons of LOST on ABC. Yeah, its a TV show, so you’d promote it with commercials during other TV shows, right? WRONG! ABC went to great lengths to generate a HUGE buzz online across many platforms. There were mysterious games, there were microsites for brands only found in the LOST series, there were Facebook pages AND there were commercials that cleverly drove people into these other mediums. The story was cohesive and the fans flocked to these experiences like ants to a picnic basket. The shows ratings grew like wildfire and it became one of the strongest TV shows in years. They took a look at the WHOLE picture, they crafted a brilliant story, modified it appropriately for each medium, and got their fans involved in that story.

A few pieces that still remain:
Find815.com
HansoAir.org
FlyOWA.com

So, to summarize, the story’s the same… its all about the story. HOWEVER, the execution of that story has changed. You can’t stuff a square peg into a round hole, and you can’t jam a TV commercial into Facebook and expect it to work the same. Your creative is key, but its got to be smart enough to adapt to ALL the mediums we’re facing today.

Next week… keeping up with the technoBOOM!

These are interesting times, that’s for sure. Our industry is changing at a lightning pace, which is a good thing, but it often brings about the same discussion that happens every time there’s a drastic change in our industry. That epic philosophical conversation surrounding the preservation of our art form or its bastardization through the advancement of technology. Well believe me, being the type of shop we are, we’re constantly on the forefront of that conversation. So, that leads us to today’s post, which will be one of three posts in a series, about today’s dilemma of gracefully wandering the line between the importance of design practice, striving towards beautiful excellence all while keeping up with the rapid growth of technology and the restrictions they ultimately impose upon your vision. Here we go!

THE IMPORTANCE OF DESIGN
Its both glaringly obvious, yet often undermined by the ever changing landscape, but those that succeed in this technological revolution are those who genuinely believe in the value of the creative solution. Very rarely are people rallied to a cause or become passionate about something because it has a 1GHz thingamajig and an OLED screen. They fall in love with the idea behind it all and the execution that calls to them in a meaningful way. They are drawn to the appealing visuals that grab their eye. They engage with an effective, yet intriguing user interface that makes interacting with an experience unique and inspiring.

THE POWER OF TECHNOLOGY
Its no surprise that technology is clearly dominating our daily lives. The lure of each shiny new gadget and the race to be the first to support it from a creative standpoint is overpowering. Naturally, each new technological advancement brings a whole new set of standards, and in some cases, restrictions that will ultimately be imposed upon anyone entering that realm. The technology can wow us, we can get caught up in the brilliance of each new device and how its breaking new ground or making life so much more amazing.

WALKING THE LINE
That balancing act between pushing the creative solution and accommodating the limitations of whatever the new piece of technology may be is always a tricky rope to walk. It requires not only the commitment to the creative solution, but the constant passion to delve into the unknown with whatever piece of technology that bursts through the doors that week. This is no easy task. It often takes a team of people or a weird hybrid creative nerd who loves artsy films and the hi-tech new cameras they were shot on. But its not impossible, in today’s world, its essential.

Next week we’ll talk more about some specific examples and how we walk the line here at Sevnthsin. Would love to hear stories/see examples of how you’re all accomplishing this balancing act. Send away!

Google Buzz, in case you haven’t heard yet, is Google’s new “Social” tool that wraps into all their other tools. So what, you may ask, well so WHAT is right. Google buzz isn’t just some wishy washy additional social tool, its a literal add on to all of Google’s products… you know, the one’s you’re already using. Maps, Gmail, etc, etc. Buzz from anywhere!

The basic idea is a combo of Facebook, Twitter and Foursquare all in one. Make a post, add a picture, share a link… but from any Google product you’re using. Say you’re at Sevnthsin (for example) and you’re just having an amazing time, you can post about it through Maps and it’ll show your post on the Sevnthsin location in Maps. How cool is that? Its like all your favorite social tools combined into one and are usable everywhere.

Its so big, in fact, Google released stats from the first two days Buzz was open to the public. Get this, 9 million+ posts averaging 200+ posts per minute from mobile devices. That’s some pretty impressive usage for a brand new product. Also a pretty impressive stat for the argument of Mobile usage today.

There’s some flaws in the Buzz right now, like you can’t use it with Google Apps on your own domain, has to be a GMail based account, there are also some privacy bugs right now, as in emails being displayed publicly. Sounds like Google is all over these issues and will have fixes for them all in the coming days, which is nice to see them being proactive.

More on Buzz over on TechCrunch: http://svns.in/7j

Now these are just plain cool. Rumored to be available on Feb 10th over at Dyzplastic, these little buggers are sure to sell like hotcakes. We first shot these out on Twitter yesterday and were met with a couple of folks that’ll be selling them at their stores (thanks @hello_robotlove), and we’ll most likely be making a handful of purchases.

Now the question… can you order by the CASE?!?

More over here: http://svns.in/6y

iMated 2 is now available!

“What happened to iMated 1, and why don’t I see an update in my queue?” you may ask. Well, its a bit of a long story, but what it all comes down to is a minor flaw in the iTunes system, not allowing one developer to show apps under different artist names. So, we had to hop into a new dev agreement with Apple and re-release iMated (with a few new features, mind you) under this new account. We’ve got some new, fun things brewing on the iMated front, so get your app up to date and expect that updates to start coming real soon!

iMated for iPhone/iPod Touch

They’re back at it again, only this time it looks like there’s nothing Apple can do to stop Google from making Google Voice available on the iPhone. If everyone remembers last summer’s debacle where the Google Voice app was rejected from the App Store, and the FCC got involved, and lots of people got all up in a fuss over it, then forgot it ever happened. Well Google didn’t forget, and today will be unveiling a new user interface that will allow users of the Palm Pre/Pixi and iPhone to be able to use their Google Voice accounts directly through the web browser.

Again, another bold step forward by Google (through a loophole, however) in an effort to make technology better. Exciting stuff.

More over at Tech Crunch: http://svns.in/6o

Apps are all the rage these days, right? Of course they are! Mobile devices are rapidly becoming the primary mode of communication (who has a home phone these days), computing (when was the last time you popped open your laptop at a starbucks to connect to their WiFi and check your email) and even social interactions (you know you just updated your status while reading this.. don’t lie to yourself). Of course this leads to the ever present argument of who’s phone is doing it better than the other… which will continue to be a never ending argument for as long as we live (which I’m fine with, as it’ll keep driving competition, right?). But lets get back on track here. Apps. Ah yes, today’s biggest marketing buzz word. At first, just being in the game was enough. Every brand and their mother had some sort of branded app out there, whether it was actually worthwhile or not (Target’s Snow Globe anyone… hey, at least they got in the game early). Then things changed, and for the better. Now people actually expect your app to DO something for you, and rightfully so.

So that leads me to today’s point (finally… get on with it): Android and its home screen. Now Google’s approach has always been one of “Let the users have at it,” which is all fine and good, but what about the folks out there who just want a clean, organized, precise home screen. Something that just delivers what they want in a concise manner? This whole notion was rumored on the iPhone about 4 months ago, but we all know it’ll never come to life as Apple will never approve an app that alters its user interface (both a good/bad thing. There’s some great things in the iPhone UI, but there are a handful of downsides, too), but Larva Labs has actually taken the initiative to make it happen on the Android platform. Their newest app, SlideScreen, does exactly that. After completing the setup, SlideScreen ties into much of the Android core, by bringing calls, SMS, email, weather, twitter, Google Reader, Stocks, etc to your home screen in a nifty little slide up/down interface. Soft clicking opens the item either in the SlideScreen interface (in the instance of tweets, also allowing for native retweet/reply/share functionality) or in the phone’s native app (in the instance of Calendar events and email). Long clicks allow you to add new items to the list in their respective category. The menu button now serves as a device to trigger the old menu drawer and brings up the apps you otherwise had stored on your home screen in a neat little overlay.

Larva Labs offers both a free and paid version of the app. So far we’ve only played with the free version, but will be upgrading to the Pro version shortly to get a feel for what additional features it bring to the table. Either way, its pretty impressive so far and seems to work nicely on all the different devices we have floating around here.

More over on TechCrunch: http://svns.in/6c

Unless you’re living under a rock, you all know the big launch of the Google Nexus One happened this week. Exciting news as the world of smart phones gets better and better. But what’s even more exciting than simply the launch of its own device from mega-power Google, is the quiet unveiling of their online store.

So what, you say? Well, on first glance, yeah, so what… So Google is selling their phone themselves, unlocked. WELL, the big picture here is that THEY are selling the phone, THEN you pick the carrier you want. To date, the traditional protocol is to sign up with a carrier, then pick what device that carrier sells. They may have what you like, or they may have something that suits you, if not, you need to switch to a new carrier, which is often difficult to do because you’re locked into a long term (approximately 2 year) contract every time you buy a new phone. Well that’s all about to change.

Apple really laid the ground work here, and I don’t think anyone will dispute that. Prior to the iPhone, no one really got overly excited about a device. Every carrier had some form of Blackberry and that seemed to fill anyone who needed a smartphone’s needs. Well when the iPhone hit, overnight millions of people dropped their coverage and flocked to AT&T to get it… because lets be honest, it wasn’t for the AT&T service, that’s for sure. So now the idea that was initially paved by Apple, however still executed in a somewhat traditional fashion (carrier provides device) is not being capitalized on by Google… and rightfully so.

Google has always been a game changer, whether it be search (RIP Webcrawler), Mapping (RIP Mapquest), Email (RIP Hotmail), web browsing (RIP Firefox… to be noted, the jury’s still out on this one, but we’ve got a good guess at the outcome) and now Mobile operating systems and devices (RIP RIM/Blackberry), Google has always been out to reinvent. So who better to take the concept of “Pick your phone, THEN pick your carrier” and run wild with it.

Ultimately, this represents a huge shift in the dynamic of the mobile model in the US, as well as the rest of the world. Its exciting to see such a dramatic shift as it now places greater emphasis on the carriers themselves to provide a better service as opposed to just lure you in with whatever the hottest device is. Should make for an interesting next couple of years as more manufacturers adopt this model and the carriers make moves to accommodate.

More on this over at TechCrunch:
“Apple And Google Just Tag Teamed The U.S. Carriers” http://svns.in/5x

Great little video walkthrough from the folks at TechCrunch from CES. Also sounds like Flash 10.1 will be officially available in the next two months and is not currently installed on the devices.

Today, the mobile landscape changed. And it changed in a good way. Today, Google took a bold new step (as they always seem to) by releasing their first mobile device, the Nexus One (manufactured by HTC). So its another Android device, right? Wrong… Its not only the newest Android 2.1 operating system, running on a 1gHz processor (that’s right, its almost as powerful as a small desktop computer), 4gb storage (through Micro SD, expandable to 32gb), 5MP Camera… UNLOCKED. There it is… the first major phone release to come carrier free. You can still get your device through T-Mobile subsidized by a 2 year term contract to lower the price, with Verizon and Vodaphone hot on their heels to release shortly, but their primary focus is on selling the device unlocked, carrier free, thus expanding the reach of the android platform to virtually ANY carrier.

So what does this all mean. Well, here’s how we’re thinking. All things start proprietary. Its a great way for invested parties to make a buck on an exclusive service or product (or combo in the case of cell phones/data networks, like the iPhone and the AT&T 3G network prior to anyone else effectively releasing any 3G smartphones). That’s how it always starts. Lots of people buy in and someone makes a ton of money. But things get stagnant as there’s no real incentive to push the limits because you’ve got your audience locked in. In this story, we’re at that breaking point. The cell phone industry is changing as technology moves forward. The concept of device exclusivity to a network is becoming a thing of the past. People have been unlocking devices for a few years now and Google is the first to genuinely embrace that concept and say “No Carrier Required.” We now have the ability to have the device we want, and pick the service we want. No more being stuck with a sub-par network to get the hottest new device.

So 2010 is off to a big bang with the unleashing of a new mobile standard. If we had to take a guess, we’ll see much more of this happening throughout the year as more and more device manufacturers begin to compete for that top slot.

Google Nexus One : http://svns.in/5m
Android : http://android.com

UPDATE:
Got our first of two today. Pretty amazing so far. Little Video Walkthrough showing the live backgrounds and a bit of the new OS look/feel.

Enjoy!

One of many fur trimmed jackets.

The trusty bucket of salt.

The car with no garage.

The abandoned summer gear.

The frozen roof drain spout.

The frozen roof drain spout.

The former landscaped garden.

The lost sidewalk.

The larger than car snow piles.

The forgotten vehicle.

Dear friends and people near and dear to our hearts,
There is a magical bond between interactive and the holiday season. We here at Sevnthsin felt that there was no better way to celebrate that bond than by creating a new holiday division of our agency: The Sevnthsin Collectables Collection. As a token of our love and affection, we’d like to extend an invitation for you to experience the fine quality holiday goods we provide through our website:
http://www.ecardmakerwebsite.com

Create and send elegant, personalized digital cards your loved ones will cherish the years over.

Apps, apps, apps. Everyone’s talking about them. Everyone wants one. And now, pretty much every platform has some version of what they call an “app.” Facebook has been on the App train almost as long as anyone, and they’ve always done a pretty great job of managing the balancing act between controlling the content in their otherwise very controlled atmosphere and allowing app developers free reign to create experiences with very little red tape. About a year ago, Facebook implemented an App Verification process, similar to the ever so un-popular process developers are run through for iPhone development, but with a caveat, the process was ONLY for developers who wished to gain Facebook ‘approval’ and earn some incentives like additional plugs on the Facebook Apps page and unrestricted app messaging. For those of us uninterested in seeking the approvals of daddy, I mean, Facebook, nothing changed and we went on about our merry way.

SO, just the other day, Facebook announced they would be ENDING their “verified apps” program after little over six months. So, what, right? Well, not really. What they MEAN is they’re ending the special program and rethinking the entire process in an effort to apply app verification to EVERY app moving forward. This stems from a rash of semi-malicios apps that’ve hit the streets of Facebook recently, however, as the old adage goes, a few bad apples shouldn’t ruin the whole bunch. Has Facebook been living under a rock the last year and a half? Have they NOT been aware of the extreme backlash and brand damage that has come from Apple’s approval process? I don’t think anyone will disagree that bad apps are bad for everyone. They make the platform look bad, as most users don’t distinguish the app developer from the app platform, they also can make the entire platform experience quite frustrating if they do perform some semi-malicious functions after you unknowingly allow access to your entire friends list. HOWEVER, no one has ever successfully managed the implement any sort of approval process and had long term positive results. The online community is a bit of the ‘wild west’ and the free market concept has truly proven to foster some staggering innovation across many, many platforms and media types. If the major players start playing gatekeeper to what is an isn’t allowed, then we begin to stifle that innovation. Its the same argument that’s been going on for YEARS, even back to the early days of software publishers and distribution houses. Yes, there needs to be a watchful eye for the bad apples, but don’t bottle neck the rest of the flow as a result. It will never lead to the happy ending we’re after, it will only lead to frustrated developers, confused users and ultimately a decline in your brand image.

Ok, ok. Enough out of me. If you want a little more insight on the Facebook App deal, head over to TechCrunch: http://svns.in/k

Last week came the big unveiling of the newest Android device to hit the market, the Droid from Verizon Wireless. The first ‘iPhone Killer’ that may actually be on par to do so, however, it was born to many mixed reviews and even more mixed media hype.

From a ‘product review’ standpoint, when you compare hardware to hardware, the reviews have Droid as the hands down winner (minus the slide out keyboard). When you compare software to software, you get a slight advantage with Apple on the speed/elegance factor, but you get a slight advantage with the Droid’s Android OS on the ‘open development’ factor as well as the new upgrades in 2.0, most notably, the Google Maps Turn by Turn GPS Navigation system that comes pre-baked into the software. And yes, the # of apps in the two stores is drastically different, and we all know the stories of how Apple developers have made tons of money on app sales, but does that really come into play when you’re talking about a device for a consumer? Not in my book. From a network standpoint… well, do we even need to go there? AT&T has proven to be the biggest stumbling block to the iPhone since day 1. No need to re-state what’s already a known fact. (Verizon has a much better network)

There was also a large ‘hype’ criticism around the device as well, primarily because there weren’t lines of people at 6am waiting to snap up the new device, thus claiming the launch of the device a bust. Lines, there were not, but a bust, it was not either. The audience is different, the Android/Droid brand hasn’t been around much more than a year, there aren’t legions of ‘fanboys for life’ out there quite yet. But, to be fair, from everything I’ve read, it was pretty dead the morning of the unveiling. That isn’t to say most store didn’t sell out of their stock within the first day, as many did.

So what’s this all about? Well, here’s what I think. I think the Droid truly is the first device to give the iPhone a run for its money. The hardware is superior, the operating system is essentially the same, just different, the network is superior in almost any way. So why so much “I’m not switching talk?” I think its a number of things.
1. The Apple brand is strong. They may not always be the leader, but their sense of design and unbreakable loyalists will always keep their numbers high.
2. Android is new and its not tied to any specific device or brand. I love Android, and I love HTC as a device maker, but currently the HTC devices running Android leave a little to be desired. I’ve had a Motorola before and I hated it, thus leaving me with a relatively negative brand impression, regardless that Android is running on it.
3. Switching is hard. If you’re on any platform but Android, moving your contacts, emails, etc is relatively painful and involves a fair amount of manual labor. On the Android, you’re synced to a Google account, so switching is seamless and takes only a few minutes.
4. iPhone was the first big release, being a part of the first big thing is a powerful motivator.. also, many folks are probably still tied to their 2 year contract renewal from their first or second iPhone (because the new device conveniently comes out every year, meaning you need to re-sign a 2 year every 1 year if you want in on the new device)

So even as devices come out that do honestly trump the iPhone in pretty much every category, you won’t see the mass conversion rate we once saw. They’re better, but they’re not breaking new ground in any major way. So until that Android device that allows you to teleport, it’ll be hard to judge their success based on craze/hype, thus always creating a big set of mixed reviews.

A couple good articles, both from different stand points:
http://www.techcrunch.com/2009/11/07/think-the-droid-launch-was-a-let-down-not-so-fast

http://www.wired.com/gadgetlab/2009/11/no-droid-for-me

Sevnthsin wants you… if you’re a backend developer, that is. We’re looking to expand our team and want to meet enthusiastic, experienced backend developers looking to work with our fun, flexible team here at Sevnthsin.

More over at: http://jobs.sevnthsin.com

TechCrunch has a great article today, citing new numbers from the team over at Opera. regarding the usage of their mobile browser and how that number consistently skyrockets over the previous months number. They’re currently reporting over 35.6 million people used Opera Mini last month, serving approximately 500 million page views PER DAY. That’s a pretty staggering number. But what we find additionally a little staggering is how stunned people are by these reports.

What are the first two things that come to mind when you think of big changes over the last 10, say even 15 years. I know the first things I think of are 1. the unveiling of the world wide web (yes, yes, yes… I know someone out there is going to go off about how the whole internet thing was invented by Al Gore… I mean, originally conceived way way back when our parents were young, but I’m talking about the days of Yahoo!, Webcrawler, Mosaic, Prodigy, 50 Free AOL hours on CD and even the birth of Netscape) and 2. the real commercialization of the mobile/handheld device (hether that’s the cell phone or the PDA is somewhat irrelevant, as they were both heading to the same place anyway). So it was only a matter of time before those two things crossed paths and really got it right. We’re there right now. Today, almost every device to hit the market is utilizing some sort of real time web browser with actual modern day capabilities, and with the unprecedented growth of devices like the iPhone and the Android operating system, does it really come as a surprise to anyone that people prefer to get online from the comfort of their own palm? Its pretty straight forward. Who wouldn’t want to take something out of the den or the home office and just have it with them as they roam the mall? The entire world has come to our fingertips and that’s a pretty universal phenomenon. People of all generations are on board (yes, even my parents are popping open their little touch screen phones and pulling up Google Maps to find a restaurant on the other side of an unfamiliar town, or uploading photos to Facebook of their kids’ activities… no matter how old their kids are these days).

So why all the surprise and ’shocking reports of increased mobile usage?’ I think it has to do with how FAST it all happened. We all know how fast things move these days, but lets really look at how its changed. 2004 we had roughly the equivalent of text based browsing on tiny screens. By 2005ish we were using IE on Windows mobile to view some slightly enhanced pages. The beginning of 2007 the entire game changed and the real web (not just tiny mobile optimized text versions) were browsable via the iPhone. By the first quarter of 2009 we now had hundreds of different devices from iPhone to Nokia to HTC to Palm to Blackberry, etc etc, running modern browsers and accessing the web over 3G networks on virtually every carrier worldwide. We went from cell phone with text GPRS browsing to highspeed computer in your pocket in around 3 years. That’s some pretty impressing movement.

So yes, look at the numbers, mobile web usage is skyrocketing month after month. But does that really surprise anyone? Not here anyway.

More: http://www.techcrunch.com/2009/10/27/mobile-web-usage-keeps-on-growing-and-growing-and-growing

So we all still hear souch about the iPhone these days. The hype of the first big Android releases came and went as three phones (G1, myTouch & Hero) hit the US market over the last 12 months. So where does that leave the device everyone seems quick to call both a ‘flop’ and ‘just another iPhone wannabe’? Well, while everyone has been caught up in the bad PR the iPhone has been getting lately, primarily because of the exclusive carrier they’re locked into, the Android platform has been secretly multiplying like a Gremlin you accidentally dropped in the fointain at the mall. T-Mobile was the first of the new announcements, adding a third device to their line, the Motorola Cliq, expected in time for the holidays. Verizon was right on their heels with their new device they’re trying to play secretive with their DroidDoes.com commercials, making them the third US carrier to the playing field. Up next is every other major carrier and device maker, as AndroPhones.com breaks down the next 10 devices expected by January 2010 and the anticipated 40+ to hit the global market by next holiday season.

That’s some pretty impressive stuff, and we all know Google’s no slouch. They may not be the ‘Hare’ in this tale, but we all know how that turned out. With their open development platform, reskinnable GUI and the ability for any device maker to utilize their OS, it’s going to make for one interesting mobile future, something we here are excited to see play itself out. Afterall, unique competition will only create genious innovation.

So go Google, go! It’s about to get interesting.

Link: AndroPhones.com

Pabst Art, our first project with new client PBR went live today. The annual fan submitted artwork competition brings submissions from all over the country, ultimately awarding four winners with the prize of a lifetime. This year, we helped PBR create an experience that allowed them to accept, vote, rank and award prizes all online. Additionally, we created a gallery structure that allowed site visitors to view all the work submitted over the past few years as well as the new work being submitted this year or even submit ‘found art’ photos they’ve taken or found online. And, if you’re REALLY into it, you can use their online “Art Hacker” tool to create a glorious PBR piece of your own to share with friends or print out and hang on your cubicle wall.

As they say, “Life is art. Art is passion. Passion tastes like PBR.”
So go check it out over at:
PBRART.COM