eBiz Blog

Social Media More Used by Marketers than Mobile

(Shana) — Mon, 19 Dec 2011 09:25:53 GMT

Social media is more commonly used by marketers than mobile marketing.
In a recent post by Matt McGee over at Marketing Land, internet marketers are putting more efforts into social media marketing than into mobile marketing. They quote quite a few statistics from a study that was done by IDG Research Services You can see the entire post here: Tech Marketers Adopting Social Media Faster Than Mobile Marketing, Study Says

Surviving Google Updates

(Shana) — Mon, 14 Nov 2011 04:44:01 GMT

Learn the secret to surviving the dreaded Google Update with unique content and copywriting
Fresh, unique content. That's all Google really wants. Back in February, 2011, Google released its Panda Update. The primary goal of the update was to give better search rankings to quality websites. What makes a quality website? According to Google, it's well-written, original content. About 12% of websites were affected by the update, many of them in very negative ways. It seems Google isn't done with us yet. Another update was released just last week. This most rece.. ( Read More )

E-Commerce is Booming. Are You Prepared?

(Shana) — Mon, 08 Aug 2011 09:13:24 GMT

As e-commerce sales rocket, will you be prepared to meet the demand?
Of all the industries in America, e-commerce continues to grow despite recent economic struggles. With the ease of digital shopping and a world of choices available, more and more people are buying online every day. The future of e-commerce looks bright.According to the U.S. Department of Commerce, retail e-commerce sales in the US reached $145 billion in 2009. Between 2002 and 2009, digital sales grew an average of 18.1% each year. This kind of growth is unprecedented in any other retail sect.. ( Read More )

Website Design: Basic Best Practices

(Shana) — Thu, 14 Jul 2011 09:01:36 GMT

The fundamentals to remember when designing a website
Sometimes it feels like it would be easier to tell be what not to do in website design than whatthey should do. Still, it’s always helpful to focus on the positive, to drawattention to best practices whenever possible.Great Designs Are CleanDon’t clutter yourhomepage and supporting pages with competing fonts, colors, and graphics. The page’scontent should be designed so the eye is naturally drawn down the page – from thepage’s title to an image to a subheading lower down on the page.Great Desi.. ( Read More )

Do Meta Tags Still Matter?

(Shana) — Tue, 05 Jul 2011 21:24:44 GMT

Do meta tags still matter in modern SEO?
Meta tags are those tricky little bits of code at the top of every web page. Their are a lot of different types of meta tags, but the most common are the Title, Description, and Keyword tags. They look something like this: <meta title="Do Meta Tags Still Matter by Freelance Writer Shana Leslie">. Recent Google updates have made meta tags less and less important in search engine ranking, but that doesn't mean they don't matter! While your meta keywords won't ma.. ( Read More )

What's So Special About Unique Content?

(Shana) — Wed, 29 Jun 2011 15:23:52 GMT

What does "unique" content mean? Why is unique content important and how does it help?
Content has replaced keywords as king of the Internet marketing world. Keywords still matter but they're useless with quality, unique content to support it. Hiring a writer to generate fabulous, original content (or to edit and polish your content) is an investment you can't afford to miss. Unique content is just what it sounds like. It's content that can't be found somewhere else on the web. We've all experienced a web search in which the results all say the same thin.. ( Read More )

Abbrev. and Acronyms

(Shana) — Tue, 07 Jun 2011 08:34:37 GMT

What
NATO, NASA, OPEC - these are all acronyms. Of course, they are all also abbreviations of the names of organizations. BBC, PBS, and UN are not acronyms. They are however, also abbrevations. Confused yet? Don't be. The distinction is simple. An acronym is a type of abbreviation, made up of the parts of a name, that forms a new word. So we turn "North Atlantic Trade Organisation" into NATO (we abbreviate it). Because we pronounce it "naytoe" instead of N-A-T-O, it's .. ( Read More )

Word of the Day: Lucubrate

(Shana) — Thu, 02 Jun 2011 23:27:42 GMT

I came across this fabulous word today: lucubrate: (verb) to work, write, or study laboriously, especially at night.It's the "especially at night" part that I love so much. This is a verb I could get used to, as I lucubrate often. I can hear it now: "So, I was totally trying to lucubrate last night, but my dogs just wouldn't leave me alone." Can you imagine the quizzical faces? People wouldn't know whether to be amused, offended, or both. That's it for n.. ( Read More )

Welcome to the Logophile

(Shana) — Thu, 26 May 2011 11:15:28 GMT

Welcome to the Logophile blog, for writers, etymologists, linguists, and all lovers of words.
Welcome to the Logophile Blog! A logophile is a lover of words. The word logophile derives from the Greek "logos" (word) + the suffix "-phile" (love of). I am such a person. I love words in all their forms. Whether spoken or written, in Russian, English or !Kung-San. Every word has at least one definition, connotation, and tone. Every word has a history, a past of its own. These word histories, etymologies, often reveal more about the attitudes and culture of the time peri.. ( Read More )