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    <description>recent bookmarks from Memeserver</description>
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	<rdf:li rdf:resource="http://hyperlocalhandbook.wikispaces.com/"/>
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	<rdf:li rdf:resource="http://largerama.creativeblogs.net/2012/04/02/why-ict-should-still-be-taught-in-schools-and-a-way-to-do-it-properly/"/>
	<rdf:li rdf:resource="http://www.flickr.com/photos/dgbalancesrocks/6827220702/lightbox/"/>
	<rdf:li rdf:resource="http://sociable.co/social-media/twitter-rss-feed-creator/"/>
	<rdf:li rdf:resource="http://twitpic.com/83fn7k"/>
	<rdf:li rdf:resource="http://www.instituteforgovernment.org.uk/blog/3719/multiple-choice-test/"/>
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	<rdf:li rdf:resource="http://strongerdemocracy.org/2012/05/11/democracy-is-for-amateurs/"/>
	<rdf:li rdf:resource="http://localopolis.blogspot.co.uk/2012/05/40-six-reasons-to-use-social-media-for.html"/>
	<rdf:li rdf:resource="http://blogs.journalism.co.uk/2012/04/20/odcc-open-data-and-the-new-digital-fields-of-exchange/"/>
	<rdf:li rdf:resource="http://www.good.is/post/infographic-new-ways-of-funding-the-news/"/>
	<rdf:li rdf:resource="http://mashable.com/2012/04/19/top-tips-public-figures-twitter/"/>
	<rdf:li rdf:resource="http://blog.localdemocracy.org.uk/2012/03/12/how-to-destroy-public-faith-in-democracy/"/>
	<rdf:li rdf:resource="http://neighbourhoods.typepad.com/neighbourhoods/2012/04/the-messages-of-front-doors.html"/>
	<rdf:li rdf:resource="http://www.technologyreview.com/featured-story/428150/what-facebook-knows/?a=f"/>
	<rdf:li rdf:resource="http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/13/think-tanks-are-neglecting-cheap-and-easy-social-media-and-failing-to-reach-out-to-broader-audiences-for-their-work/"/>
	<rdf:li rdf:resource="http://feedproxy.google.com/~r/Techcrunch/~3/6usrnBMgAUs/"/>
	<rdf:li rdf:resource="http://feeds.arstechnica.com/~r/arstechnica/everything/~3/WRWhL_IECBY/does-facebook-track-your-enemies-as-well-as-your-friends.ars"/>
	<rdf:li rdf:resource="http://chickyog.blogspot.com/2005/05/sweet-smell-of-success.html"/>
	<rdf:li rdf:resource="http://www.conversationagent.com/2011/12/command-attention.html"/>
	<rdf:li rdf:resource="http://uk.trendmicro.com/uk/about/infographics/geography-of-social-media-threats/"/>
	<rdf:li rdf:resource="http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/"/>
	<rdf:li rdf:resource="http://evolvingnewsroom.co.nz/paul-lewis-on-two-persuasive-examples-of-the-value-of-crowdsourcing-news"/>
	<rdf:li rdf:resource="http://blogs.lse.ac.uk/polis/2011/11/05/the-end-of-natural-history-frozen-planet-review/"/>
	<rdf:li rdf:resource="http://feeds.mashable.com/~r/Mashable/~3/YF6PcxREmIc/"/>
	<rdf:li rdf:resource="http://feeds.mashable.com/~r/Mashable/~3/HJfwNCuC7Dk/"/>
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	<rdf:li rdf:resource="http://feeds.mashable.com/~r/Mashable/~3/WPxXNDAaeB8/"/>
	<rdf:li rdf:resource="http://feeds.gawker.com/~r/lifehacker/full/~3/FyDrpn1mkd0/announcify-reads-online-articles-to-you-with-one-click"/>
	<rdf:li rdf:resource="http://feeds.mashable.com/~r/Mashable/~3/aOdSz_pv0uM/"/>
	<rdf:li rdf:resource="http://feeds.mashable.com/~r/Mashable/~3/zdzVMMyb570/"/>
	<rdf:li rdf:resource="http://feeds.gawker.com/~r/lifehacker/full/~3/Sf53R5WCLps/how-to-create-a-personal-information-encryption-scheme-to-easily-hide-your-data-in-plain-sight"/>
	<rdf:li rdf:resource="http://feeds.gawker.com/~r/lifehacker/full/~3/j27ywYh-iO0/this-is-what-a-healthy-information-diet-looks-like"/>
	<rdf:li rdf:resource="http://googlepublicpolicy.blogspot.com/2011/11/advancing-free-flow-of-information.html"/>
	<rdf:li rdf:resource="http://techpresident.com/short-post/facebook-helped-cia-anticipate-jan25-ap-reports"/>
	<rdf:li rdf:resource="http://www.niemanlab.org/2011/11/why-is-twitter-meeting-with-developers-for-tea-time/"/>
	<rdf:li rdf:resource="http://blogs.lse.ac.uk/polis/2011/11/04/connecting-communities-connecting-people-social-media-and-humanitarian-campaigns-guest-blog/"/>
	<rdf:li rdf:resource="http://www.mediabistro.com/10000words/making-your-news-budget-public-how-and-why_b8240"/>
	<rdf:li rdf:resource="http://www.mediabistro.com/10000words/6-data-journalism-blogs-to-bookmark-part-1_b8191"/>
	<rdf:li rdf:resource="http://jasonomahony.ie/a-fear-of-complexity-not-euroscepticism-is-what-will-kill-the-eu/"/>
	<rdf:li rdf:resource="http://www.social-europe.eu/2011/11/yes-in-my-backyard-strengthening-the-european-local/"/>
	<rdf:li rdf:resource="http://www.ragan.com/Main/Articles/7358ab74-c35f-4b20-b157-b773d880586d.aspx"/>
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	<rdf:li rdf:resource="http://feedproxy.google.com/~r/Techcrunch/~3/k_1JymD93t8/"/>
	<rdf:li rdf:resource="http://sambrook.typepad.com/sacredfacts/2011/11/need-to-understand-big-data-good-place-to-start.html"/>
	<rdf:li rdf:resource="http://neighbourhoods.typepad.com/neighbourhoods/2011/11/selective-localism.html"/>
	<rdf:li rdf:resource="http://www.ragan.com/Main/Articles/bde58451-2962-4e01-9992-12eb38446bb1.aspx"/>
	<rdf:li rdf:resource="http://blog.bufferapp.com/the-big-list-of-77-twitter-mistakes-which-do-you-make"/>
	<rdf:li rdf:resource="http://blog.bufferapp.com/3-ways-to-easily-go-viral-on-twitter"/>
	<rdf:li rdf:resource="http://feeds.gawker.com/~r/lifehacker/full/~3/ccJfkyZp1SE/take-email-triage-one-step-further-by-focusing-on-your-wheelhouse-emails"/>
	<rdf:li rdf:resource="http://www.ragan.com/Main/Articles/362d011b-628c-4511-b366-cc91f44368ce.aspx"/>
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  </channel><item rdf:about="http://mashable.com/2012/07/26/beginner-guide-wordpress-multisite/">
    <title>The Beginner's Guide to WordPress Multisite</title>
    <dc:date>2012-08-30T12:39:14+00:00</dc:date>
    <link>http://mashable.com/2012/07/26/beginner-guide-wordpress-multisite/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[You’ve probably heard about the powerful WordPress Multisite — the WordPress configuration that lets a user launch several sites off their main site. It’s not something that most users may know about, but it’s worth getting the details to determine if it’s right for your site.]]></description>
<dc:subject>WordPress guide WPMU</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:cd913e43b897/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:WordPress"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:guide"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:WPMU"/>
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</item>
<item rdf:about="http://mashable.com/2012/07/25/facebook-van/">
    <title>New Tool Connects Facebook Friends With Political Campaigns</title>
    <dc:date>2012-08-30T12:38:11+00:00</dc:date>
    <link>http://mashable.com/2012/07/25/facebook-van/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Starting immediately, Democratic and progressive campaigns will be able to tap into the power of Facebook to take political organizing into the social realm.

Democratic campaigns have long had access to the Voter Activation Network (VAN), a digital database of voter information that helps campaigns stay organized. The VAN includes a wealth of data about individuals in a given area, including their voting history, interactions with a particular campaign, phone number and mailing address. ]]></description>
<dc:subject>Politics facebook</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:23667f6248ca/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Politics"/>
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</item>
<item rdf:about="http://lifehacker.com/5935679/boost-your-google-searching-skills-with-googles-power-searching-course">
    <title>Boost Your Google Searching Skills with Google's Free Power Searching Course</title>
    <dc:date>2012-08-30T12:34:39+00:00</dc:date>
    <link>http://lifehacker.com/5935679/boost-your-google-searching-skills-with-googles-power-searching-course</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Brushing up your search skills can save a ton of time and frustration. Perhaps there's no better source for increasing your Google-fu than Google itself. This free online course on power searching is available now, and you can take the classes whenever you like. ]]></description>
<dc:subject>Google Researchskills Search</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:b11a990e9b01/</dc:identifier>
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</item>
<item rdf:about="http://mashable.com/2012/07/27/business-games/">
    <title>Give Your Business a Boost With Games in the Workplace</title>
    <dc:date>2012-08-30T12:33:06+00:00</dc:date>
    <link>http://mashable.com/2012/07/27/business-games/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Games are increasingly popular in our workplaces today — and I don’t mean those time-wasters we play between meetings. Games used to achieve a business result, such as corporate learning or customer education, have recently entered mainstream conversation, even though they’ve been around for years.]]></description>
<dc:subject>Games Workplace</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:826faae4677c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Games"/>
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</item>
<item rdf:about="http://www.alistapart.com/articles/usable-yet-useless-why-every-business-needs-product-discovery/">
    <title>A List Apart: Articles: Usable yet Useless: Why Every Business Needs Product Discovery</title>
    <dc:date>2012-08-30T12:30:58+00:00</dc:date>
    <link>http://www.alistapart.com/articles/usable-yet-useless-why-every-business-needs-product-discovery/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[It’s hard to argue with Einstein:

"If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."]]></description>
<dc:subject>design problemsolving</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:a59b872849d2/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:design"/>
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</item>
<item rdf:about="http://www.bbc.co.uk/blogs/bbcinternet/2012/08/seo_journey_food.html">
    <title>BBC - BBC Internet Blog: A Journey through Search Engine Optimisation</title>
    <dc:date>2012-08-30T12:29:14+00:00</dc:date>
    <link>http://www.bbc.co.uk/blogs/bbcinternet/2012/08/seo_journey_food.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[This is the first of a series of three blog posts about Search Engine Optimisation in the BBC]]></description>
<dc:subject>SEO</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:e8365ac92e8d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:SEO"/>
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</item>
<item rdf:about="http://www.helpfultechnology.com/helpful-blog/2012/07/what-do-you-want-from-me-7-alternatives-to-leave-a-comment/">
    <title>What do you want from me? 7 alternatives to ‘Leave a comment’ | Helpful Technology</title>
    <dc:date>2012-08-30T12:13:46+00:00</dc:date>
    <link>http://www.helpfultechnology.com/helpful-blog/2012/07/what-do-you-want-from-me-7-alternatives-to-leave-a-comment/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[For a while now, I’ve been banging on about the value of taking a layered approach to digital engagement generally, and consultation specifically – in other words, asking different people to tell you different things. While some people will happily comment on proposals, they’re probably a minority in most cases (there are lots of things I don’t feel qualified to ‘comment’ on but still care about; or where I don’t have the time or ideas to write a paragraph or two in response). And putting it gently, people willing to ‘leave a comment’ are not always the people you’d ideally most like to hear from.]]></description>
<dc:subject>Commenting</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:d865e89726e6/</dc:identifier>
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</item>
<item rdf:about="http://abovethelaw.com/2012/07/declaration-of-internet-freedom-contemplates-no-rights-or-freedoms-worth-declaring/">
    <title>‘Declaration of Internet Freedom’ Contemplates No Rights or Freedoms Worth Declaring « Above the Law: A Legal Web Site – News, Commentary, and Opinions on Law Firms, Lawyers, Law School, Law Suits, Judges and Courts</title>
    <dc:date>2012-08-30T12:12:58+00:00</dc:date>
    <link>http://abovethelaw.com/2012/07/declaration-of-internet-freedom-contemplates-no-rights-or-freedoms-worth-declaring/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Nobody will write anything at all about the Internet Declaration two weeks from now because the document is devoid of anything approaching a coherent articulation of the rights of “the internet” or anybody else. ]]></description>
<dc:subject>Bloggertarianism</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:0eac62a6c431/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Bloggertarianism"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.markpack.org.uk/32665/open-data-chris-rennard/?wt=2">
    <title>Better use of public data and software raised in the Lords | Mark Pack</title>
    <dc:date>2012-08-30T12:11:11+00:00</dc:date>
    <link>http://www.markpack.org.uk/32665/open-data-chris-rennard/?wt=2</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[It’s an issue I’ve raised with Lib Dem peer Chris Rennard, and so it was great to see him pursuing it in the Lords today:]]></description>
<dc:subject>PublicData OpenData</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:6f2a7a1ceaa9/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:PublicData"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:OpenData"/>
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</item>
<item rdf:about="http://www.readwriteweb.com/archives/will-facebook-take-advantage-of-apple-to-push-privacy-limits.php">
    <title>Will Facebook Take Advantage of Apple to Push Privacy Limits?</title>
    <dc:date>2012-08-30T12:09:47+00:00</dc:date>
    <link>http://www.readwriteweb.com/archives/will-facebook-take-advantage-of-apple-to-push-privacy-limits.php</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[ Apple announced Monday that it would offer far deeper integration of Facebook in iOS6. The partnership is bound to benefit both companies, as well as app developers. But the new arrangement may require greater vigilence on the part of Apple customers and Facebook users.]]></description>
<dc:subject>Apple Facebook Privacy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:954ea50e80fe/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Apple"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Facebook"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Privacy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://stroppyeditor.wordpress.com/2012/06/01/the-queens-english/">
    <title>The Queen’s English « The Stroppy Editor</title>
    <dc:date>2012-08-30T12:09:02+00:00</dc:date>
    <link>http://stroppyeditor.wordpress.com/2012/06/01/the-queens-english/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[To mark this weekend’s Diamond Jubilee, I’ve looked at what the Queen’s English really is.

Every year since 1952, the Queen has delivered a Christmas message, the texts of which are all online. I have no idea whether she takes any advice on language, but – unlike the ‘Queen’s speech’ to Parliament – these messages she presents as her own thoughts in her own words.]]></description>
<dc:subject>Language Grammar</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:b5409ff8da9f/</dc:identifier>
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</item>
<item rdf:about="http://lighthouseinsights.in/how-different-is-a-blog-from-a-website.html">
    <title>How Different Is A Blog From A Website?</title>
    <dc:date>2012-08-30T12:08:13+00:00</dc:date>
    <link>http://lighthouseinsights.in/how-different-is-a-blog-from-a-website.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Blogs are often mistaken for websites. While websites are all good and necessary, they are quite passé too. While you can hide behind a static prehistoric website for years at a stretch, you cannot do so in your blog; you have to be real and you got to take that mask off! While a website allowed you to dictate your terms to the world, a blog makes you look humble, more human. While a website is a one-way conversation tool adding no value to either parties, a blog serves for a brilliant two-way conversational medium, enriching both the parties in the end. This is the social age, you survive on your blog or you risk getting extinct!]]></description>
<dc:subject>Blogging</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:c7dd7222280b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Blogging"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blog.ldodds.com/2012/05/18/open-data-for-big-kids/">
    <title>Open Data for (Big) Kids? « Lost Boy</title>
    <dc:date>2012-08-30T12:07:24+00:00</dc:date>
    <link>http://blog.ldodds.com/2012/05/18/open-data-for-big-kids/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[This afternoon Emma Mulqueeny asked on twitter if anyone had any ideas about fun, exciting datasets to inspire kids new to Open Data hacking. I asked whether she was interested in downloadable datasets or just APIs, or both. The answer was both.

So below you’ll find a few suggestions from me about datasets that kids might find fun and interesting. It the kind of stuff my kids are interested in anyway. It’s also the kind of Open Data that excites me, so even if I’m off the mark there may be something in here for you big kids too. ]]></description>
<dc:subject>OpenData</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:771c073d6a06/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:OpenData"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.bbc.co.uk/blogs/bbcinternet/2012/05/bbc_online_briefing_spring_201_1.html">
    <title>BBC - BBC Internet Blog: BBC Online Briefing Spring 2012: The Participation Choice</title>
    <dc:date>2012-08-30T12:06:19+00:00</dc:date>
    <link>http://www.bbc.co.uk/blogs/bbcinternet/2012/05/bbc_online_briefing_spring_201_1.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[The model which has guided many people's thinking in this area, the 1/9/90 rule, is outmoded. The number of people participating online is significantly higher than 10%. Participation is now the rule rather than the exception: 77% of the UK online population is now active in some way. ]]></description>
<dc:subject>participation research BBC</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:3c45bf4a1f86/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:participation"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:research"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:BBC"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.scoop.it/t/the-social-web/p/1725182560/creative-commons-licenses-and-attribution-how-to-embed-them-inside-your-digital-content#smtrng">
    <title>Creative Commons Licenses and Attribution: How To Embed Them Inside Your Digital Content | The Social Web | Scoop.it</title>
    <dc:date>2012-08-30T12:05:21+00:00</dc:date>
    <link>http://www.scoop.it/t/the-social-web/p/1725182560/creative-commons-licenses-and-attribution-how-to-embed-them-inside-your-digital-content#smtrng</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Robin Good: JISC provides a very well documented guide to the use of Creative Commons licences (also referred to as CC licences) which can greatly facilitate the copying, reuse, distribution, and in some cases, the modification of the original owner’s creative work without needing to get permission each time from the original rights holder.]]></description>
<dc:subject>Copyright licences</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:ee55eb0cce8a/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Copyright"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:licences"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://hyperlocalhandbook.wikispaces.com/">
    <title>The hyperlocal handbook - home</title>
    <dc:date>2012-08-30T12:04:20+00:00</dc:date>
    <link>http://hyperlocalhandbook.wikispaces.com/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[The hyperlocal handbook is a project to document some of the useful things people need to know about when running their own local website.

The aim is to produce an open, collaborative resource that's helpful to both beginners and experienced hyperlocalers.
]]></description>
<dc:subject>Hyperlocals</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:517bdb230905/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Hyperlocals"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://techcrunch.com/2012/04/22/google-facebook-spent-record-amounts-on-d-c-lobbying-in-q1-2012/">
    <title>Google, Facebook Spent Record Amounts On D.C. Lobbying In Q1 2012 | TechCrunch</title>
    <dc:date>2012-08-30T12:03:43+00:00</dc:date>
    <link>http://techcrunch.com/2012/04/22/google-facebook-spent-record-amounts-on-d-c-lobbying-in-q1-2012/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[More dollars were poured into the Beltway from technology companies in the first quarter of 2012. As shown through previous lobbying spends, each quarter, Facebook and Google continue to spend more and more on lobbying efforts in Washington D.C. In the most recent disclosure reports filed in the U.S. Senate’s lobbying database, both of the companies hit all time highs in terms of lobbying dollars.]]></description>
<dc:subject>Facebook Google Lobbying</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:7848f592d0b8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Facebook"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Google"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Lobbying"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://largerama.creativeblogs.net/2012/04/02/why-ict-should-still-be-taught-in-schools-and-a-way-to-do-it-properly/">
    <title>Why ICT should still be taught in schools and a way to do it properly</title>
    <dc:date>2012-08-30T12:02:45+00:00</dc:date>
    <link>http://largerama.creativeblogs.net/2012/04/02/why-ict-should-still-be-taught-in-schools-and-a-way-to-do-it-properly/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Here is a step-by-step outline of the approach to teaching of this. In my opinion, with the right approach, ICT can and will be an essential part of your students’ learning.]]></description>
<dc:subject>ICT Teaching</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:7b4868789a3c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:ICT"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Teaching"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.flickr.com/photos/dgbalancesrocks/6827220702/lightbox/">
    <title>Flickr Sometimes Deletes Your Content Even Though They Don't Have To | Flickr - Photo Sharing!</title>
    <dc:date>2012-08-30T12:01:52+00:00</dc:date>
    <link>http://www.flickr.com/photos/dgbalancesrocks/6827220702/lightbox/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Flickr sometimes delete your content even though they don't have to.]]></description>
<dc:subject>flickr</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:9ecfeca37e59/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:flickr"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://sociable.co/social-media/twitter-rss-feed-creator/">
    <title>Twitter RSS feed generator - The Sociable</title>
    <dc:date>2012-08-30T12:00:54+00:00</dc:date>
    <link>http://sociable.co/social-media/twitter-rss-feed-creator/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Twitter has removed most of its RSS feed links from its site over the past year. But fear not, it is still possible to generate Twitter RSS feeds.]]></description>
<dc:subject>RSS Twitter</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:651167a1db00/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:RSS"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Twitter"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://twitpic.com/83fn7k">
    <title>Wow. I've just found a useful reason to display the time... on Twitpic</title>
    <dc:date>2012-08-30T11:59:43+00:00</dc:date>
    <link>http://twitpic.com/83fn7k</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Wow. I've just found a useful reason to display the time on a website]]></description>
<dc:subject>Forums</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:3c982a8c28b8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Forums"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.instituteforgovernment.org.uk/blog/3719/multiple-choice-test/">
    <title>Multiple Choice Test | Blog</title>
    <dc:date>2012-08-30T11:58:26+00:00</dc:date>
    <link>http://www.instituteforgovernment.org.uk/blog/3719/multiple-choice-test/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[The Scottish people will soon be given the chance to vote on withdrawal from the United Kingdom. The plan is to hold a multi-option referendum, not a straight yes/no choice. How will this work?]]></description>
<dc:subject>Referendums</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:a859406711e8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Referendums"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ft.com/cms/s/2/59a8a822-acfe-11e0-9623-00144feabdc0.html#axzz251uWJZBp">
    <title>Why social marketing doesn’t work - FT.com</title>
    <dc:date>2012-08-30T11:57:14+00:00</dc:date>
    <link>http://www.ft.com/cms/s/2/59a8a822-acfe-11e0-9623-00144feabdc0.html#axzz251uWJZBp</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[We often overestimate the likelihood of success of viral hits ]]></description>
<dc:subject>Viral</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:e8d1b9ebfb1b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Viral"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://strongerdemocracy.org/2012/05/11/democracy-is-for-amateurs/">
    <title>“Democracy is for Amateurs” « Campaign for Stronger Democracy</title>
    <dc:date>2012-06-16T13:21:30+00:00</dc:date>
    <link>http://strongerdemocracy.org/2012/05/11/democracy-is-for-amateurs/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[The work of democratic life — solving shared problems, shaping plans, pushing for change, making grievances heard — has become ever more professionalized over the last generation. Money has gained outsize and self-compounding power in elections. A welter of lobbyists, regulators, consultants, bankrollers, wonks-for-hire, and “smart-ALECs” has crowded amateurs out of the daily work of self-government at every level.]]></description>
<dc:subject>professionalisation politics</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:f2c25c76a3a3/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:professionalisation"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:politics"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://localopolis.blogspot.co.uk/2012/05/40-six-reasons-to-use-social-media-for.html">
    <title>Localopolis: 40. Six Reasons to Use Social Media for Scrutiny</title>
    <dc:date>2012-06-16T13:20:12+00:00</dc:date>
    <link>http://localopolis.blogspot.co.uk/2012/05/40-six-reasons-to-use-social-media-for.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Here I want to make the case for using social media in my own line of work –overview and scrutiny (If you are not sure what that is - it's a bit like a local government version of parliamentary select committees – find out more here). Our scrutiny team has been blogging and tweeting for just over two years now without any problems and, as I have had a couple of people asking me about this recently, I thought it was worth sharing some of my own ideas about this. For those thinking about developing social media for scrutiny I hope this post will give some food for thought and, if needed, will help them to make the case.
]]></description>
<dc:subject>local_government scrutiny social-media</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:4519321461a8/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:local_government"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:scrutiny"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:social-media"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blogs.journalism.co.uk/2012/04/20/odcc-open-data-and-the-new-digital-fields-of-exchange/">
    <title>#ODCC – Open data and the ‘new digital fields of exchange’ | Editors' Blog | Journalism.co.uk</title>
    <dc:date>2012-06-16T13:18:54+00:00</dc:date>
    <link>http://blogs.journalism.co.uk/2012/04/20/odcc-open-data-and-the-new-digital-fields-of-exchange/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Today marked the first Open Data Cities Conference which kicked off in Brighton, set up by former head of digital development at the Telegraph Greg Hadfield.
The conference said it would “focus on how publicly-funded organisations can engage with citizens to build more creative, prosperous and accountable communities”.
Among those citizens are of course the journalists working to encourage the opening up of data held by such organisations, wishing to use it to inform their audience about the local area and/or their interests.]]></description>
<dc:subject>open_data locality local_government</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:5cb1b559653f/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:open_data"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:locality"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:local_government"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.good.is/post/infographic-new-ways-of-funding-the-news/">
    <title>Infographic: New Ways of Funding the News - Business - GOOD</title>
    <dc:date>2012-06-16T13:13:34+00:00</dc:date>
    <link>http://www.good.is/post/infographic-new-ways-of-funding-the-news/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Newspapers have traditionally supported themselves largely through traditional display and classified print advertisements. But as the industry's ad revenue has dropped by more than half over the past few years, it is gradually moving toward new profit models.]]></description>
<dc:subject>Newspapers business_models</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:66c58f9a9030/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Newspapers"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:business_models"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://mashable.com/2012/04/19/top-tips-public-figures-twitter/">
    <title>10 Twitter Tips for Public Figures</title>
    <dc:date>2012-06-16T13:12:35+00:00</dc:date>
    <link>http://mashable.com/2012/04/19/top-tips-public-figures-twitter/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[For public figures, the digital age means one thing: a 24-7 rolling press conference. Think about it. We have around-the-clock cable news stations, social networks, newswires, bloggers, tweeters, and diggers. Everyone is in PR, and everyone needs a PR person.]]></description>
<dc:subject>Twitter sociallearning socialmedia</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:96c535bef13e/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Twitter"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:sociallearning"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:socialmedia"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blog.localdemocracy.org.uk/2012/03/12/how-to-destroy-public-faith-in-democracy/">
    <title>How to destroy public faith in democracy | Local Democracy</title>
    <dc:date>2012-06-16T13:11:14+00:00</dc:date>
    <link>http://blog.localdemocracy.org.uk/2012/03/12/how-to-destroy-public-faith-in-democracy/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[It’s a downward spiral:

You sense that the public have a lack of faith in Representative Democracy
You introduce a process that allows people to have more of a say in Representative Democracy
The public use it to demand something that elected representatives are not prepared or able to deliver on
The petition is spiked, or paid lip-service to (i.e. perfunctory debate, status quo-ante retained)
Quick assessment to see if this has improved or damaged the reputation of Representative Democracy
]]></description>
<dc:subject>Write-ins petitions referendums direct democracy</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:d33655ca9006/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Write-ins"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:petitions"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:referendums"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:direct"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:democracy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://neighbourhoods.typepad.com/neighbourhoods/2012/04/the-messages-of-front-doors.html">
    <title>Neighbourhoods: The messages of front doors</title>
    <dc:date>2012-06-16T13:09:24+00:00</dc:date>
    <link>http://neighbourhoods.typepad.com/neighbourhoods/2012/04/the-messages-of-front-doors.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[I’ve been out helping to deliver leaflets this weekend, as the local elections are coming up, and been really surprised at the proportion of homes near me that send stern messages to anyone approaching.

Many are open from the pavement and I could wheel the baby buggy up to the door, but others stack up the barriers and disincentives.]]></description>
<dc:subject>social capital locality</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:e2faef4bf8a6/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:social"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:capital"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:locality"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.technologyreview.com/featured-story/428150/what-facebook-knows/?a=f">
    <title>What Facebook Knows - Technology Review</title>
    <dc:date>2012-06-16T13:06:34+00:00</dc:date>
    <link>http://www.technologyreview.com/featured-story/428150/what-facebook-knows/?a=f</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[The company's social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society.]]></description>
<dc:subject>Facebook Social engineering eavesdropping</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:c2866fcbbc22/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Facebook"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Social"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:engineering"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:eavesdropping"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/13/think-tanks-are-neglecting-cheap-and-easy-social-media-and-failing-to-reach-out-to-broader-audiences-for-their-work/">
    <title>Think tanks neglecting social media opportunities. Who knew?</title>
    <dc:date>2012-04-16T09:22:26+00:00</dc:date>
    <link>http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/13/think-tanks-are-neglecting-cheap-and-easy-social-media-and-failing-to-reach-out-to-broader-audiences-for-their-work/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Platforms such as Twitter, which offer a timely and low-cost medium to disseminate ideas are disrupting conventional approaches to public communication, but are think tanks really taking advantage of these new modes of communications?]]></description>
<dc:subject>Think tanks Social_media</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:91e11540631c/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Think"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:tanks"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Social_media"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://feedproxy.google.com/~r/Techcrunch/~3/6usrnBMgAUs/">
    <title>CEO Bloggers: To Blog or Not to Blog</title>
    <dc:date>2012-04-15T11:36:35+00:00</dc:date>
    <link>http://feedproxy.google.com/~r/Techcrunch/~3/6usrnBMgAUs/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[When it’s said and done, blogging is a means to an end, so long as it helps you accomplish your objectives, keep writing no matter what some may say.  Eventually you realize you no longer need to blog.  Then, you can put the pen down and step away from the machine, (or not).]]></description>
<dc:subject>Leadership</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:fa1761205edd/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Leadership"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://feeds.arstechnica.com/~r/arstechnica/everything/~3/WRWhL_IECBY/does-facebook-track-your-enemies-as-well-as-your-friends.ars">
    <title>Does Facebook track your enemies as well as your friends?</title>
    <dc:date>2012-04-15T11:33:08+00:00</dc:date>
    <link>http://feeds.arstechnica.com/~r/arstechnica/everything/~3/WRWhL_IECBY/does-facebook-track-your-enemies-as-well-as-your-friends.ars</link>
    <dc:creator>Memeserver</dc:creator><dc:identifier>https://pinboard.in/u:Memeserver/b:e7c5a3e40c35/</dc:identifier>
</item>
<item rdf:about="http://chickyog.blogspot.com/2005/05/sweet-smell-of-success.html">
    <title>The Sweet Smell of Success</title>
    <dc:date>2012-02-28T01:21:05+00:00</dc:date>
    <link>http://chickyog.blogspot.com/2005/05/sweet-smell-of-success.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[ChickYog on Arthur Andersen and New Labour. A spirited attack on managerialism.]]></description>
<dc:subject>managerialism</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:3383aa002f0d/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:managerialism"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.conversationagent.com/2011/12/command-attention.html">
    <title>Conversation Agent: 45 Resources to Help You Command Attention and Fight for Your Ideas</title>
    <dc:date>2011-12-19T02:00:25+00:00</dc:date>
    <link>http://www.conversationagent.com/2011/12/command-attention.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[I compiled a collection of a cross section of posts written during 2011. 45 handy resources, including how to create demand, connecting with customers, becoming a relevant filter, the future of media, platforms, technology, and people, as well as the best "top ten" compilations, and much more.

Take a tour of the presentation for a preview of the full content. You can use this deck right away to get started. My gift to help you command attention and fight for your ideas.]]></description>
<dc:subject>training_resources</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:adbbb9fba6ee/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:training_resources"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://uk.trendmicro.com/uk/about/infographics/geography-of-social-media-threats/">
    <title>[INFOGRAPHIC]: The Geography of Social Media Threats - Trend Micro UK</title>
    <dc:date>2011-12-15T12:09:05+00:00</dc:date>
    <link>http://uk.trendmicro.com/uk/about/infographics/geography-of-social-media-threats/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Scammers and cybercriminals take advantage of the element of trust present on social networking sites. User's behaviours and the increasing number of social networking site features are giving the bad guys more venues in which to instigate their malicious activities:]]></description>
<dc:subject>Social_media_and_blogging Infographic</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:6f7bacbae7b9/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Social_media_and_blogging"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Infographic"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/">
    <title>Stunning social media stats</title>
    <dc:date>2011-12-07T12:22:44+00:00</dc:date>
    <link>http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!]]></description>
<dc:subject>Social_media_stats</dc:subject>
<dc:source>https://pinboard.in/</dc:source>
<dc:identifier>https://pinboard.in/u:Memeserver/b:442ace04d53e/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Social_media_stats"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://evolvingnewsroom.co.nz/paul-lewis-on-two-persuasive-examples-of-the-value-of-crowdsourcing-news">
    <title>Paul Lewis on two persuasive examples of the value of crowdsourcing news</title>
    <dc:date>2011-11-24T06:38:09+00:00</dc:date>
    <link>http://evolvingnewsroom.co.nz/paul-lewis-on-two-persuasive-examples-of-the-value-of-crowdsourcing-news</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[If you haven’t seen this already… a couple of persuasive examples of the power of crowdsourcing in journalism from Guardian Special Projects Editor Paul Lewis. He talks about how Twitter and other social media helped him find witnesses to the death of newspaper seller Ian Tomlinson during riots in London and track down passengers on the aircraft Jimmy Mubenga died on while being deported from the UK to Angola – providing quite different versions of events to those given by officials.

“Some people call this citizen journalism, other people call it collaborative journalism, but really it means this: for the journalist… it means accepting that you can’t know everything and allowing other people, through technology, to be your eyes and your ears. And for people like you, for other members of the public, it can mean not just being passive consumers of news but also co-producing news. I believe this can be a really empowering process – it can enable ordinary people to hold powerful organisations to account.” 




    
]]></description>
<dc:subject>Communities Crowdsourcing Journalism collaborative_journalism community_journalism guardian Twitter</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:633a0a44e0f1/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Communities"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Crowdsourcing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Journalism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:collaborative_journalism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:community_journalism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:guardian"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Twitter"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blogs.lse.ac.uk/polis/2011/11/05/the-end-of-natural-history-frozen-planet-review/">
    <title>The end of (TV) natural history? Frozen Planet review</title>
    <dc:date>2011-11-05T11:28:11+00:00</dc:date>
    <link>http://blogs.lse.ac.uk/polis/2011/11/05/the-end-of-natural-history-frozen-planet-review/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Not bearing all?

As a former television news and current affairs film maker I adore the visual power of the medium. The BBC’s Frozen Planet is about as good an example of the effectiveness of a well-crafted piece of TV as you will find. Yet watching it made me uneasy as well as charmed by its consummate deployment of image, music, sound and language to create a media effect that ultimately seemed remote from the actual subject.

Make no mistake, this is the technical acme of professional wildlife film-making. The investment in the skills and time to make the programme is an example of the continuing ability of the BBC to create landmark broadcasting. The ‘how we made it’ section shows us how talented and committed the programme-makers were. Yet, oddly those ‘behind the scenes’ passages were also more interesting, as a documentary, than the actual film.

What interests, and perhaps concerns, me is that we may be witnessing the end of traditional TV natural history and its mutation into mere (although often spectacular) entertainment.

Now, I’m not naive. I realise that since early Pathe news reels featured lions in a zoo, wildlife film-making has been a distant branch of Hollywood (cf King Kong). That’s why they tend to feature viewer-friendly animals like lions, monkeys, whales, parrots etc rather than slugs.  But there was always a purpose behind it that implied that the public would look after wildlife better if they looked at it on TV. Stylistically, there was also an assumption that you were trying to show (natural) reality.

I am sure Frozen Planet has the same ethos in mind. There are a few references to global warming and the threats to the ecology on show in the scripts. The website has useful links to everyone from the Antarctic Heritage Trust to the Open University. But the actual films turn the subject into a purely visual,  highly aestheticised as well as romanticised object. It’s so pretty we forget it’s real.

The fuss about whether to show polar bear’s penises or the blood of a hunted seal are just symptomatic of the pressure to turn wildlife into parklife. This is not ‘nature red in tooth and claw’, this is not even nature as an animal Truman Show. This is nature as wallpaper for our urbanised, factory food lives.

David Attenborough is a broadcasting deity. His recent radio talks proved that this man should have a BBC microphone in front of him 24 hours a day. Yet, understandably at his age, it seemed he was much less engaged with this programme. So it lacked that sense of a great nature journalist exploring and reflecting upon the natural world and our relationship to it. Instead it felt more a pop video on a grand scale.

The background music was much too intrusive for my tastes. But more seriously  I thought the sound effects verged on simulation. At what point does intensive post production become over-cooking? By the end of the programmes I literally could not believe my ears. Was that seal’s squeal natural sound or a violin screeching? Was that bear’s footfall actual or a video game style sound effect?

It’s always unfair to criticise a programme for being something that it is not. As a blockbuster piece of family viewing Frozen Planet works very well. It’s far less scary than Dr Who although it did often felt like another world, not ours. And by that, I don’t mean just because it was filmed in remote regions.

I wonder whether we will ever see challenging natural history again. Not challenging to make, but something that tells us something difficult about nature and our relation to it.


]]></description>
<dc:subject>Uncategorized</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:d4d503584638/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Uncategorized"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://feeds.mashable.com/~r/Mashable/~3/YF6PcxREmIc/">
    <title>How Algorithms and Editors Can Work Together to Burst the “Filter Bubble”</title>
    <dc:date>2011-11-05T01:31:40+00:00</dc:date>
    <link>http://feeds.mashable.com/~r/Mashable/~3/YF6PcxREmIc/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[


The algorithms that surface content for us on Facebook and Google are miracles of modern programming. But Eli Pariser, author and chairman of the board at MoveOn.org, has concerns.

In March, Pariser gave a popular TED talk about “filter bubbles” — the idea that when search and social networks only serve us content that we “like,” we’re not seeing content we need. He cited examples where liberal-leaning Facebook friends only see fellow liberals in their “Top Stories,” or a frequent traveler only got tourism results when Googling “Egypt” in the midst of the Arab Spring.

As users increasingly get their news from curated social channels, this trend has the potential to isolate us and damage our world view.

At Friday’s Mashable Media Summit, Pariser offered some solutions, and focused on how human editors and algorithms can work together to get users clicking on content that matters.


7 Things That Personalization Algorithms Do Poorly

Pariser pointed out the critical things that social personalization gets wrong when it comes to content.


Anticipation: If there’s a small story about a meeting of the Greek parliament today, a human editor could anticipate that stocks might tumble tomorrow. Algorithms are rarely good at making this kind of abstract correlation.
Risk Taking: For an algorithm to be successful, it needs to be right most of the time. Suggestion engines almost always offer up “safe” content within a very narrow spectrum. Human editors have the will to take risks on content that might be wildly successful (or fail miserably).
Big Picture: Algorithms seldom connect the dots between specs of content to form a big picture of current events. An editor can create a front page (today, a homepage) that shows the news of the day in context, and arranged by importance.
Pairing: Human editors can draw you in with something “clicky” and get you to stick around by pairing that item with something of substance. This can be an art more than a science, which is why algorithms come up short.
Social Importance: Algorithms are good at surfacing what’s popular but not necessarily what’s important. The war in Afghanistan may not be “likeable” or “clickable,” but a human editor can ensure that stories about it get seen.
Mind-Blowingness: Pariser spoke about the Napoleon Dynamite problem on Netflix. Users either loved the movie (rated it five stars) or hated it (one star). Because the Netflix algorithm doesn’t like making risky recommendations, it often eschewed Napoleon from suggestion lists — even though people who like the movie really like the movie.
Trust: People learn to trust good editors. If something seems boring or irrelevant but a trusted editor says it’s important, you’ll heed. Algorithms may never be so trustworthy.


How Do We Fix It?

In his talk, Pariser noted that nearly every major online media company and platform is moving toward some level of personalization. And why not? It drives clicks and engagement, which drives revenue.

But how can we create balance? For his book The Filter Bubble, Pariser asked the big platforms (Facebook, Google and Netflix, among others) about the difference between implicit and behavioral intent.

“In this era where we have data about everyone, do you trust behavioral data, or what people actually say they want?” he posed from the stage of the Media Summit. “If you don’t trust what users say they want, then users lose agency. You’re just sending them things they will click on.”

It’s clear the current platforms don’t get us there on their own. But by striking a balance between editors and code, Pariser thinks we can get the best of both worlds.

“The great thing about the Internet is that it’s a very malleable thing,” he said. “It’s not a medium, it’s a meta-medium.”

By hooking people with content users like and pairing it with content users need, editors can drive traffic and value simultaneously. 

“How do we make hard news as irresistible as LOLcats? That is what news is competing with. We need to find new ways of packaging it,” Pariser asserted.

“The Internet can go either way. It can encapsulate us in a little bubble of our narrow interests, or it can connect us to new people and ways of thinking.” The latter is what we all hoped for, Pariser said. And his hybrid media strategy might be one way to save us from creating “a bubble of one.”

      
      Media Summit 2011
      
              
      The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.

Click here to view this gallery.

 


Presenting Sponsor: AT&T



More About: eli pariser, journalism, mashable media summit, Media, News, personalization, Tech
For more Media coverage:Follow Mashable Media on TwitterBecome a Fan on FacebookSubscribe to the Media channelDownload our free apps for Android, Mac, iPhone and iPad


          
]]></description>
<dc:subject>Uncategorized eli_pariser journalism mashable_media_summit Media News personalization Tech</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:e5d9ccda5e13/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:eli_pariser"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:journalism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:mashable_media_summit"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:News"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:personalization"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Tech"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://feeds.mashable.com/~r/Mashable/~3/HJfwNCuC7Dk/">
    <title>8 Simple Tips for Your YouTube Ad Campaign</title>
    <dc:date>2011-11-04T23:50:49+00:00</dc:date>
    <link>http://feeds.mashable.com/~r/Mashable/~3/HJfwNCuC7Dk/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Even if you’re a small business, don’t neglect YouTube. More than ever, brand fans and loyalists are seeking out businesses on YouTube as supplemental outlets to a brand’s Facebook and Twitter presences. Consequently, the video-sharing site has proven hugely profitable for many companies. 

Want to get in on the action? Here are eight examples of successful branding via YouTube. 

      
      1. Tap Into Today's Humor
      
              
          
          
          
          
          
      Maybe you're thinking this video is just like any old taxidermy commercial, right?


To use a line from Chuck Testa -- NOPE! The follow-up "Kids React" video asks, "The people who made this commercial, do you think they were aware that they were making a normal commercial?" Believe it or not, those kids picked up on the humor Chuck Testa and his dead animals were trying to communicate. 


The commercial's director accomplished three things: 1) He exploited the odd subject of taxidermy; 2) He exploited Chuck Testa's dry humor; 3) He translated both into today's recognizably ironic humor. Remember that humor changes with the decades. What was funny 20 years ago likely won't produce the same belly laugh today. 

Click here to view this gallery.

More About: Advertising, features, Marketing, open forum, YouTube


          
]]></description>
<dc:subject>Uncategorized Advertising features Marketing open_forum YouTube</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:5a2f08db2828/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Uncategorized"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Advertising"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:features"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Marketing"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:open_forum"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:YouTube"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://feeds.mashable.com/~r/Mashable/~3/nOnsyK83GQQ/">
    <title>What Facebook’s New Features Mean for Journalists</title>
    <dc:date>2011-11-04T22:58:17+00:00</dc:date>
    <link>http://feeds.mashable.com/~r/Mashable/~3/nOnsyK83GQQ/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[


Most of the changes that Facebook announced at its f8 conference have gone into effect (even though we’re still waiting for Timeline). In general, new Facebook tools create opportunities for journalists to evolve their personal brands and beats. 

At Friday’s Mashable Media Summit, Facebook’s journalist program manager, Vadim Lavrusik, explains how the social network’s new features can help journalists.  

“Profiles and subscribe are going to be the most useful for journalists that are posting as themselves,” says Lavrusik. He suggests these users review their profile settings if they plan to start using Facebook publicly. Oftentimes, their privacy settings may be so restricted that their profiles won’t appear in public search. Conversely, users should check settings to make sure they don’t publicly share more than they’re comfortable with.

Apart from individual journalists, larger-scale media organizations are reaping the benefits of the new Facebook. Lavrusik acknowledges that online media will always have concerns that page views affect advertising. Why, then, would they export their media to an outside host like Facebook? According to Lavrusik, Facebook has monetized the advertising available in its applications. “You can put advertising on there and monetize the audience. … You can control what’s in that environment,” he explains. “[Media] is thinking about it as a mobile application; you’re able to consume content in Facebook instead of kicking back to a news site.” 

In response to Mashable deputy editor Chris Taylor’s assertion that “Facebook Is Too Damn Complicated,” Lavrusik says that most users don’t engage with every tool on Facebook anyway. “Your average user isn’t going to use all these features,” he says. “You don’t have to do everything on Facebook. It becomes complicated when you think about it that way.”

On the other hand, some of us at least want to try to use Timeline. When will it finally roll out? “When it’s ready,” Lavrusik promises.

For more of a helping hand, see the gallery below for Lavrusik’s presentation slides and Facebook advice for journalists.

      
      1. Ticker: Live Updates
      
              
      "We wanted to surface things that were more timely," says Lavrusik. The ticker is completely unfiltered. This is a great thing for media companies because it puts a lot more emphasis on breaking content. There are now two opportiunities to see that: either as a recent story or through the ticker."

Click here to view this gallery.

      
      Media Summit 2011
      
              
      The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.

Click here to view this gallery.

 


Presenting Sponsor: AT&T



More About: Facebook, facebook subscribe, facebook timeline, features, journalism, media summit, Social Media


          
]]></description>
<dc:subject>Uncategorized Facebook facebook_subscribe facebook_timeline features journalism media_summit Social_Media</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:76ca687f95b9/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Facebook"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:facebook_subscribe"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:features"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Social_Media"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://feeds.mashable.com/~r/Mashable/~3/G68UajyS_xE/">
    <title>5 Essential Tips for Managing Your Users’ Social Profile Data</title>
    <dc:date>2011-11-04T21:40:59+00:00</dc:date>
    <link>http://feeds.mashable.com/~r/Mashable/~3/G68UajyS_xE/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[


Vidya Shivkumar is director of products at Janrain and has built and shipped consumer, B2B and B2C products and services for over a decade.

Online behavior tracking has been successfully employed for nearly a decade, but its tools do not uniquely identify users, and rightfully so. Tracking was only designed to group users into audience segments; for example, golden retriever owners who live in San Francisco, CA, or baseball and wine enthusiast females in their 30s who live in Seattle, WA. 

Of course, certain laws restrict combining offline data sources with online user behavior tracking. Therefore, how do brands get to know users individually, rather than as one of many in an audience segment? 

Require a social network login to access your website. You request permission to access visitors’ social profiles and, when approved, you’ll have an opportunity to build a wealth of knowledge on the individual user. Learn about their hobbies and interests, friends, likes, age, marital status, places visited and alma mater. And the best part is that your users have consciously opted to share this information with you.

Obtaining the user’s social profile data is the first step. The following tips detail how to access rich social profile information, while avoiding some of the challenges associated with data gathering. 


Social profile data is complex and dynamic. Depending on the particular social network, the data can range from professional affiliations, education history, friends lists, current location and checkins. 
Social profile data is useful only if actionable. A copious amount of user data is worthless if you are unable to feed it to existing systems such as email marketing tools or content personalization engines. 
Social profile data is relevant only when combined with other data sources. Social does not have to replace what you already know about your users. The real win is augmenting existing intelligence with this new, valuable social data source.

Let’s also look at five critical considerations for collecting, storing and managing social profile data.


1. Structure and Discipline

Consider hosting data in a flexible and extensible schema. This will ensure that data has rules and constraints placed around it. For example, verify that an email address is unique and accurate, that date of birth follows a consistent format, that zip code and phone number, if mandatory, are present, etc.


2. Multi-Channel Support

According to Nielsen, smartphones make up over 40% of all mobile phones in the U.S., and smartphone owners are three times more likely to access the Internet via their handsets. Brands are catching onto this trend by offering both web and mobile experiences for their users. 

Unify user intelligence across multiple devices and channels, for example, mobile devices, networked kiosks, trusted partner sites and campaign landing pages. Future-proof now, so you don’t need to re-architect when the next digital experience arises.


3. Availability, Redundancy and Backup

Like any other user databases, social profile storage systems need to be available 24/7. They should be supported by enterprise-class service-level agreements (SLAs), be backed up so that data is not lost in the event of catastrophic disk failures, and most importantly, be redundant to minimize service interruptions. 


4. “Don’t Make the User Think” 

Those of us who have conceived of, built and launched a registration system know that screens and workflow are crucial components to data collection. After all, a well-designed interface can make or break your data collection plans. But they take time to build and get right. (My company has estimated that a default workflow for capturing, editing and displaying social data takes up to 19 screens!)

Today, no profile system is complete without a public and a private profile page. Users have come to expect a page in which they can manage their settings for the data they share with your brand. Also, if your site offers community features such as blogs, reviews or comments, users want to be able to manage their public persona via a public profile page. Last but not least, users expect branded interfaces so they know who is managing their data. 


5. Third-Party Access

Now let’s look at things to consider when making social data usable and actionable. Most brand marketers want to use social data, at a minimum, to power their targeted email marketing programs. Others want to use the data for onsite personalization, such as serving relevant news articles, displaying merchandise, or even promoting concert tickets relevant a user’s interests. 

When you combine social data with legacy or traditional user data, you build a 360-degree perspective about your users. However, not all third-party tools need to know everything in your database to operate effectively. For instance, an email marketing tool may only need access to first and last names, email addresses, interests and zip codes for a segment of mountain climbers in Portland, OR. Thanks to protocols such as OAuth, building such capabilities into a registration system is now possible.

Given that marketers need to be able to customize and change their marketing segments often, this type of segment creation must be easy to set up via a dashboard, and should not require a database administrator, a web programmer and an operations team to roll out.


Visitors to your site are showing up with a wealth of information that you can leverage to improve the onsite experience. The critical element for marketers is to have the right tools in place to request, store and manage users’ social profile data for meaningful purposes. The more ubiquitous these tools become, the more users will demand engagement and personalization on your site. 

Image courtesy of Flickr, Truthout.org

More About: behavioral analysis, contributor, data collection, features, social data, Social Media


          
]]></description>
<dc:subject>Uncategorized behavioral_analysis contributor data_collection features social_data Social_Media</dc:subject>
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	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Social_Media"/>
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</item>
<item rdf:about="http://feeds.mashable.com/~r/Mashable/~3/WPxXNDAaeB8/">
    <title>The Evolving Role of Social Media in News Organizations [LIVE BLOG]</title>
    <dc:date>2011-11-04T20:38:28+00:00</dc:date>
    <link>http://feeds.mashable.com/~r/Mashable/~3/WPxXNDAaeB8/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[
      Media Summit 2011
      
              
      The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.

Click here to view this gallery.



For many news organizations developing digital strategies, the conversation has moved beyond questioning whether Twitter and Facebook presences are necessary.

Instead, social media has become a driving force for reporting initiatives and is seen as imperative for content distribution. Now media companies don’t just want to have a presence on the social web — they want to make the most of it.

That’s why some newsrooms have hired social media editors and community managers to guide their approach to social media. Still, these roles greatly differ from organization to organization.

Anthony De Rosa of Reuters, Drake Martinet of AllThingsD, Katie Rogers of The Washington Post and I, on stage at Mashable Media Summit, will attempt to define what a social media editor is and where the role is headed.

We’re bringing the panel to you via the live blog below. Follow along for quotes and commentary from Mashable editors on the ground at the Media Summit.



Image courtesy of iStockphoto, Goldmund

More About: community, journalism, media summit, News, reporting, Social Media
For more Business coverage:Follow Mashable Business on TwitterBecome a Fan on FacebookSubscribe to the Business channelDownload our free apps for Android, Mac, iPhone and iPad


          
]]></description>
<dc:subject>Uncategorized community journalism media_summit News reporting Social_Media</dc:subject>
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</item>
<item rdf:about="http://feeds.gawker.com/~r/lifehacker/full/~3/FyDrpn1mkd0/announcify-reads-online-articles-to-you-with-one-click">
    <title>Announcify Reads Online Articles to You with One Click [Chrome Browser Extensions ]</title>
    <dc:date>2011-11-04T20:00:00+00:00</dc:date>
    <link>http://feeds.gawker.com/~r/lifehacker/full/~3/FyDrpn1mkd0/announcify-reads-online-articles-to-you-with-one-click</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[





Chrome: The web provides tons of great written content, but that can get a little overwhelming when you're not in the mood to read all day long.  Announcify is a browser extension for those times when you'd rather just listen.  All you have to do is browse to any article and click the Announcify button. More »





   
]]></description>
<dc:subject>Chrome_Browser_Extensions_ browser_extensions Chrome Chrome_downloads Downloads Google_Chrome Reading Speech Text_to_Speech Web_browsers</dc:subject>
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</item>
<item rdf:about="http://feeds.mashable.com/~r/Mashable/~3/aOdSz_pv0uM/">
    <title>Why User Experience Must Always Account for the Human Condition</title>
    <dc:date>2011-11-04T19:53:19+00:00</dc:date>
    <link>http://feeds.mashable.com/~r/Mashable/~3/aOdSz_pv0uM/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[


For the first 10 minutes or so, Mashable Media Summit attendees were probably wondering why Tor Myhren, president of Grey New York, was talking about losing his virginity. Well, it all started with the telephone…

It’s 1986. One night in Denver, 14-year-old Tor dials into Teen Line, a telephone chat room filled with kids yelling over one another to be heard. There he meets Mindy, who soon shouts her telephone number (933-9465 a.k.a. WEE-WINK). The two begin a month-long courtship over the phone. Soon Mindy invites Tor to a hot tub party in the suburbs. Long story short, he and Mindy creep upstairs for 15 seconds of romance and a broken condom. Needless to say, the rest of the phone relationship is equally brief.

After 10 minutes of hot tub storytelling, interrupted only by delighted howls from the audience, Myhren says, “I’m going to tell you that story again.”

At 39, Myhren is now the president and chief creative officer for financial service and advertising firm Grey New York. If you watch the Super Bowl, you’ll recognize his 2009 E*TRADE talking baby commercial. He’s also responsible for nominating 50-year-old Ellen DeGeneres as the face of CoverGirl, for creating the Obama “Race Switch” poster, and for inventing Oprah’s famous car giveaway. But today, Myhren is retelling that virginity story, as promised.

It’s 2011. He’s still a 14-year-old virgin. However, “Nobody meets over the phone anymore. As most relationships start, I go to Facebook,” he says. There, “Myhren” proceeds to stalk, poke, email, IM, Tumble and finally contact Mindy by telephone. But who needs to talk when you can text? And who needs to text when you can sext?

Soon Mindy Facebook invites Tor to a hot tub party, where a friend uploads a video of their makeout sesh to YouTube. Finally, the two sneak upstairs and get down to business. “That 15 seconds will never change for eternity,” Myhren admits.

Neither will that 2011 virginity story disappear from the web. “The seemingly innocent 14-year-old one-night stand will live forever,” Myhren says. “Ten years later, I’m trying to find a job and my boss sees me on YouTube making out with Mindy.” That’s when the audience stops laughing. 

“Think about that 14-year-old kid. What motivates him hasn’t changed at all. As tech continues to change, the soul of man continues to stay the same,” says Myhren. In other words, today’s online user experience continues to drastically evolve, yet people’s biological instincts can’t seem to keep up. “I think it’s really important that we don’t confuse the two. They are different.” 

Myhren goes on to explain that maintaining that distinction between person and digital is vital — that we must respect the inherent human condition (e.g. teenage hormones) even as technology advances. Just like the difference between the telephone calls with Mindy and the “real thing,” nothing in technology will ever compare to sincere human connection. “As we continue to invent these new places where we can talk to people,” Myhren concludes, “it’s important that we don’t forget how to talk to people in the most important place of all, which is right here.”

      
      Media Summit 2011
      
              
      The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.

Click here to view this gallery.

 


Presenting Sponsor: AT&T



More About: Facebook, media summit, Social Media, user experience


          
]]></description>
<dc:subject>Uncategorized Facebook media_summit Social_Media user_experience</dc:subject>
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</item>
<item rdf:about="http://feeds.mashable.com/~r/Mashable/~3/zdzVMMyb570/">
    <title>Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC]</title>
    <dc:date>2011-11-04T19:10:56+00:00</dc:date>
    <link>http://feeds.mashable.com/~r/Mashable/~3/zdzVMMyb570/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users.

The social influence measuring tool studied the impact of a tweet over time, based on a user’s Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week’s worth of retweet data to find out.

The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet’s half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes. 

SEE ALSO: Man Hysterically Fails at Explaining Klout to His Boss [VIDEO]

The 75-80 range is where the big jump occurs, though. The average half-life of a tweet from a user with that score range is a huge two hours and 45 minutes. It increases to five hours and 15 minutes for the 80-85 range, and tweets coming from Klout users with a score above 85 will last for an average five hours and 35 minutes. Interestingly enough, tweets coming from users with a Klout score less than 40 actually have an identical half-life to those with a score between 70 and 75.

The results compare well with other studies on the half-life of sharing. Bit.ly recently performed a study of the half-life of tweets as well and determined that the half-life of a popular link is around three hours.

Check out the infographic Klout put together below, and let us know in the comments what you think of the results.








More About: klout, trending, Twitter
For more Social Media coverage:Follow Mashable Social Media on TwitterBecome a Fan on FacebookSubscribe to the Social Media channelDownload our free apps for Android, Mac, iPhone and iPad


          
]]></description>
<dc:subject>Uncategorized klout trending Twitter</dc:subject>
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    <title>How to Create a Personal Encryption Scheme to Easily Hide Your Data in Plain Sight [Security]</title>
    <dc:date>2011-11-04T19:00:00+00:00</dc:date>
    <link>http://feeds.gawker.com/~r/lifehacker/full/~3/Sf53R5WCLps/how-to-create-a-personal-information-encryption-scheme-to-easily-hide-your-data-in-plain-sight</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[





Towing the line between keeping your private information secure and still conveniently accessible is always a challenge, but you can make it a little easier—and fun—by coming up with your own simple encryption schemes that you can decode easily in your head.  Here's a look at how it's done and why you'd want to do it. More »





   
]]></description>
<dc:subject>Security Encryption Explainer How_To Passwords Privacy Top</dc:subject>
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</item>
<item rdf:about="http://feeds.gawker.com/~r/lifehacker/full/~3/j27ywYh-iO0/this-is-what-a-healthy-information-diet-looks-like">
    <title>This Is What a Healthy Information Diet Looks Like [Information Overload]</title>
    <dc:date>2011-11-04T16:30:00+00:00</dc:date>
    <link>http://feeds.gawker.com/~r/lifehacker/full/~3/j27ywYh-iO0/this-is-what-a-healthy-information-diet-looks-like</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[





Clay Johnson regularly writes about the way we consume information at his blog InfoVegan, he's kindly contributed to Lifehacker regarding the myth of the multi-monitor productivity boost, and he's currently working on a book called The Information Diet: A Case for Conscious Consumption. So when Johnson decided to offer a quick overview how an information diet can improve your productivity, we were extremely interested to hear his answer.More »





   
]]></description>
<dc:subject>Information_overload Information_Diet Learning Reading Top</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:7202d068d91a/</dc:identifier>
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</item>
<item rdf:about="http://googlepublicpolicy.blogspot.com/2011/11/advancing-free-flow-of-information.html">
    <title>Advancing the free flow of information</title>
    <dc:date>2011-11-04T16:28:00+00:00</dc:date>
    <link>http://googlepublicpolicy.blogspot.com/2011/11/advancing-free-flow-of-information.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Posted by Winter Casey, Senior Policy Analyst, Google
The global economy relies on the free flow of information more than ever before.  Companies large and small can use the Internet to reach new markets, which contributes to economic growth, job creation, and increased trade around the world. 

But as companies and individuals are transmitting more information online, some governments are seeking to impose limits on the free flow of information.  More than 40 governments now block or restrict information and data available on the Internet.  

Last year, we released a white paper demonstrating that governments which block the free flow of information on the Internet are also blocking trade and economic growth.  For example, when companies can’t confidentially and confidently transmit the files and information that are necessary to keep their business running, their ability to export goods and services is hurt.  The thesis is simple: when countries support the free flow of information, they will see more economic growth. 

That’s why we joined companies like Citi, Microsoft, IBM, GE and others to endorse a new set of principles endorsing the free flow of information across borders.  The principles, written under the leadership of the National Foreign Trade Council, outline several priorities for the U.S. business community which will promote transparent, fair, and secure cross-border data flows.  

Individuals and businesses will benefit from a more consistent and transparent framework for the treatment of cross-border flows of goods, services and information. We look forward to continued work with governments and industry to advance the free flow of information online.
 

]]></description>
<dc:subject>Free_Expression Government_Transparency</dc:subject>
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<item rdf:about="http://techpresident.com/short-post/facebook-helped-cia-anticipate-jan25-ap-reports">
    <title>Facebook Helped the CIA Anticipate #Jan25, AP Reports</title>
    <dc:date>2011-11-04T15:47:26+00:00</dc:date>
    <link>http://techpresident.com/short-post/facebook-helped-cia-anticipate-jan25-ap-reports</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[The Associated Press reports that an outfit within the Central Intelligence Agency predicted the uprising in Egypt earlier this year — by monitoring social media:

Yes, they saw the uprising in Egypt coming; they just didn't know exactly when revolution might hit, said the center's director, Doug Naquin.

The center already had "predicted that social media in places like Egypt could be a game-changer and a threat to the regime," he said in a recent interview with The Associated Press at the center. CIA officials said it was the first such visit by a reporter the agency has ever granted.

(Via Nieman Lab)

read more
]]></description>
<dc:subject>Associated_Press CIA Facebook social_media_monitoring</dc:subject>
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</item>
<item rdf:about="http://www.niemanlab.org/2011/11/why-is-twitter-meeting-with-developers-for-tea-time/">
    <title>Why is Twitter meeting with developers for tea time?</title>
    <dc:date>2011-11-04T14:30:01+00:00</dc:date>
    <link>http://www.niemanlab.org/2011/11/why-is-twitter-meeting-with-developers-for-tea-time/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[

As a technology platform, Twitter is the kid on the playground everyone wants to play with. And when you have that much interest — in Twitter’s case, people intrigued by their API — you have to find a way to reach as many of them as possible. 

This fall Twitter embarked on a tour they’re calling Developer Teatime, where engineers, designers, and other members of the Twitter team meet with people looking to put the platform to use. It’s punch and pie, Q&A, and for developers a little face time with the people who work under the hood. For a while, the company had been holding similar meetings at their HQ in San Francisco, but pretty as the bay may be (and central for plenty of tech companies), they knew they had to get on the road, Ryan Sarver told me.

“So much of what we do in managing the ecosystem is understanding the myriad ways people use the platform,” said Sarver, Twitter’s head of Platform. “And it’s hard to get that view in an office reading emails and articles.”

They’ve visited London, Los Angeles, and New York, with planned stops in Chicago, Seattle, and Tokyo. Who’s sipping the tea? Entrepreneurs, app makers, independents — people building messaging clients, visualizations, analysis tools, and more. And yes, Sarver said, it also includes media companies. In fact, Sarver and Erica Anderson, Twitter’s news and journalism manager, told me a media-only developers teatime could be planned at some point. “In the future, I would love to do another one of these events to bring in engineers from news organizations,” Anderson said.

One reason for the traveling show is to give a kind of Twitter State of the Union — but also to give tips on where they see the platform going. Sarver estimates about a half billion dollars have been invested into developers, companies, and others that are part of the Twitter ecosystem in the last six months. With that much cash, and potential upside, Twitter is trying to point people toward a few growing fields like analytics, publishing, curation, and content. That’s all manifested in apps like Instagram and Foursquare, services like Mass Relevance or SocialFlow, or analytics companies like Radian6, which was acquired by Salesforce for over $300 million earlier this year. 

While those are all the big guns, there’s a universe of smaller developers working on projects that Twitter wants to chat up, so that means doing Q&A’s on technical questions, as well as what direction the company is heading. “We want to have that open and honest dialog with the community,” Sarver said. (He got notice earlier this year for telling developers to ease up on the certain types of apps.)

This year, Twitter reached 100 million active monthly users and 400 million monthly visitors to the website. And that user base will no doubt grow with the release of iOS 5, which integrated Twitter directly into Apple’s mobile products — giving Jack Dorsey the perfect opportunity to make a renewed pitch to developers: “Very soon, anywhere there’s an iPhone or an iPad, you’ll always find Twitter. If you’re an iOS developer, you can add Twitter to your application to personalize the experience for your users, giving them easier and better ways to login, enrich their experience, share thoughts and content and help boost your distribution.”

Saver said by their count there are more than 750,000 developers around the world working on the Twitter platform. Needless to say, there’s audience to grab and money to be had, and given the symbiotic relationships that APIs create, putting on a charm offensive works for Twitter and the developers. What all of this means for news is that there’s plenty of opportunity, as well as plenty of competition. Anderson said she’s seeing no slack in interest from media companies asking questions about the API. While some are ready to wrench on their own apps and tools, others are at the beginning and looking for documentation to get them started. 

“We see news organizations are very interested in bringing the editorial and engineering staffs together to create more interactive and engaging content in real-time,” Anderson said. 

Image from Penguin & Fish used under a Creative Commons license.

]]></description>
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	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:tea"/>
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	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Twitter_API"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://blogs.lse.ac.uk/polis/2011/11/04/connecting-communities-connecting-people-social-media-and-humanitarian-campaigns-guest-blog/">
    <title>Connecting communities, connecting people: social media and humanitarian campaigns (guest blog)</title>
    <dc:date>2011-11-04T13:52:43+00:00</dc:date>
    <link>http://blogs.lse.ac.uk/polis/2011/11/04/connecting-communities-connecting-people-social-media-and-humanitarian-campaigns-guest-blog/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[What difference does social media make to a global campaign on a vast issue like HIV/Aids? Polis intern Wanda O’Brien reports on the latest Polis Media Agenda Talk.

Global Fund's Claudia Gonzales at Polis

“Every minute a child is born with HIV.”

How does that statement connect to YouTube?

By 2015 The Global Fund is working to eliminate mother-to-child transmission of HIV to create an HIV free generation.  Social media championed the cause.

Claudia Gonzales, Head of Marketing of The Global Fund to fight AIDS, Tuberculosis and Malaria, is optimistic. She gave a POLIS Media Agenda Talk on “Social Media and the Humanitarian Sphere,” addressing the ways our network sites are being used to foster community around global humanitarian issues.

Gonzales says it previously would have taken some 20 years to push the issue of mother-to-child HIV transmission into the spotlight of media, governments, NGOs and civil society. But, thanks to social media, the campaign “Born HIV Free” was turned into a movement within five months.

YouTube, Twitter, and Facebook – between May 19 and October 5, 2010, 700,000 people signed a petition, 20 million responded and 250 million saw the campaign. A social media movement concerned with a very real humanitarian issue, with a very feasible answer, was born.

Gonzales describes humanitarian work as the “compassion of advancing the world’s agenda for the social good.” She has fifteen years experience working in integrated communications in social media, marketing and branding. Prior to her work with The Global Fund, she was Head of Public Relations and Special Projects for UNHRC where she started the use of social media for the UN Refugee Agency. Gonzales has been able to fold what we experience online socially into our social conscience.

Now you might be thinking: Ok, but so what? Just because people are talking about something, online or in person, what is the impact?

Gonzales says that content is at the heart of social media campaigns and is integral to getting people to understand and respond to situations. “It’s all about the content of connecting communities, connecting people.”

Social media, or online networking, is being used in civil mobilization and crisis responses, information and data gathering, and communication. Gonzales cited examples of social media as platforms which allow civil movements, monitor elections, create interactive mapping, and crisis information data, citing Ushahidi and the way the social media was used, and helped NGOs respond to the crisis, in Haiti.

Another example Gonzales spoke of is the equivalent of Facebook for refugees. But instead of finding someone you went to kindergarten with, you find your sister. Refugees United allows people to upload photos and search for missing family and friends in three steps: 1. Create a profile. 2. Search for your missing family and friends. 3. Find your family and friends. What needs to happen next, Gonzales says, is to up the scale of people using the site.

It’s the content of these platforms that drive people to use them.

“There’s nothing like content. You see it, yourself,” Gonzales says. And perhaps when people see an issue in a different light, a socially mediated light, they become more engaged, more interested, more aware.

“You have no idea,” Gonzales says, “how many issues of organizations are slowed down because people have no awareness, governments have no awareness.”

The Global Fund provides funding to organizations that are fighting HIV, malaria and TB. It needs funding in order to be able to allocate funding. The 700,000 signatures from the Born HIV Free campaign were given to UN Secretary-General Ban Ki-moon at the October 4 and 5 2010 conference in New York. At the conference donors made their financial commitments for the years ahead.

A generation born HIV free starting in 2015. It sounds like a very tall order and the deadline’s not so far away. Does social media impact humanitarian change? We’re going to find out.

By Polis Intern Wanda O’Brien

Polis has a special panel debate on public perceptions of humanitarian communications next Wednesday evening


]]></description>
<dc:subject>Development International Claudia_Gonzales GLobal_Fund HIV humanitarian_comms Media_Agenda_Talks</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:465c633c08ef/</dc:identifier>
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	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:International"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Claudia_Gonzales"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:GLobal_Fund"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:HIV"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:humanitarian_comms"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Media_Agenda_Talks"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.mediabistro.com/10000words/making-your-news-budget-public-how-and-why_b8240">
    <title>Making Your News Budget Public: How And Why</title>
    <dc:date>2011-11-04T11:47:39+00:00</dc:date>
    <link>http://www.mediabistro.com/10000words/making-your-news-budget-public-how-and-why_b8240</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[You’ve probably heard the modern-day mantra touted by journalism radicals everywhere: Transparency is the new objectivity. I won’t get into a debate about whether that’s true, but I will point you to some news organizations that are putting transparent editorial strategies to the test through open news budgets (read more from 10,000 Words on open news).

The idea of open news budgets is this: You post your editorial pursuits to the web each morning and give the public a chance to weigh in with tips, suggestions, sources, alternate angles, etc. You involve your readers in the editorial process from the start, rather than hiding your content behind a wall and letting them react after the story is finished. continued…

New Career Opportunities Daily: The best jobs in media. 
]]></description>
<dc:subject>transparency collaboration ideas my_assignment news_bugets open_news</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:2e25c1f90934/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:transparency"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:collaboration"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:ideas"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:my_assignment"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:news_bugets"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:open_news"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.mediabistro.com/10000words/6-data-journalism-blogs-to-bookmark-part-1_b8191">
    <title>6 Data Journalism Blogs To Bookmark, Part 1</title>
    <dc:date>2011-11-04T08:33:51+00:00</dc:date>
    <link>http://www.mediabistro.com/10000words/6-data-journalism-blogs-to-bookmark-part-1_b8191</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[
Today is the start of Mozilla Festival, a weekend-long celebration of sorts that brings together web developers, journalists, media educators and students to work on open web projects and learn from one another. #MozFest’s program includes design challenges, learning labs, presentations and more. There will also be plenty of time for people to simply chat with one another and possibly brainstorm the next idea that will transform the web.

One event that stood out to me calls for a group to kickstart the writing of a data-driven journalism handbook. Led by the Open Knowledge Foundation and the European Journalism Centre, the project’s goal is to create a handbook that will “get aspiring data journalists started with everything from finding and requesting data they need, using off the shelf tools for data analysis and visualisation, how to hunt for stories in big databases, how to use data to augment stories, and plenty more.”

Data journalism has quickly become a popular field yet many reporters are still in the dark about it. How do you go about getting the data? What do you do once you have the data? A perfect resource would be the data journalism handbook, but since it hasn’t been written yet, I came up with a list of six blogs that should definitely be added to your bookmarks tab, whether you’re looking for inspiration, basic skills, or advanced knowledge.

The first three are below and the last half will be published on Monday.  continued…

New Career Opportunities Daily: The best jobs in media. 
]]></description>
<dc:subject>database tools Dan_Nguyen Marianne_Bouchart</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:f7bf795b69b2/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:database"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:tools"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Dan_Nguyen"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Marianne_Bouchart"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://jasonomahony.ie/a-fear-of-complexity-not-euroscepticism-is-what-will-kill-the-eu/">
    <title>A fear of complexity, not euroscepticism, is what will kill the EU.</title>
    <dc:date>2011-11-04T07:19:10+00:00</dc:date>
    <link>http://jasonomahony.ie/a-fear-of-complexity-not-euroscepticism-is-what-will-kill-the-eu/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Eurosceptics will tell you that there are millions of Europeans who spend every waking moment cursing the EU. It’s not true. They don’t praise it either, but instead just don’t really notice it. However, in times like this, it hovers into view, and it ain’t a pretty sight, and it is in times like this that it triggers that most basic of human urges: to run away. Since the beginning of time, when the first caveman with a problem wandered over the hill into the next guy’s valley, the reaction has been: “I have my own problems. Go away and sort your own out.” It’s that gut instinct, in the bellies of German and Finnish and Dutch voters, that they have enough problems making ends meet without Greeks wrecking the place. Let the Greeks just go away and be Greek on their own time and stop bothering us, we have to get the kids to school.
That’s the challenge there, and the euro exacerbates it, because so many Europeans think that if we didn’t have the euro we would not have these problems. They are right, to a degree. By having a common currency we have bound ourselves togther, warts and all. But even if we didn’t have a euro, given the amounts of money involved with French and German banks, we’d still be baling out each other. Having a European country go belly up with hundreds of billions of debt is not a euro problem, but a problem of the complex international finance system we have created to fund the consumer lifestyles we want.
The easy answer, turning our backs on European integration and retreating back behind our national borders, away from the crazy foreigners, will feel good. But it won’t solve our problems, because Europe is not the cause of our problems. Modern life is. ]]></description>
<dc:subject>European_Union</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:69b0722be748/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:European_Union"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.social-europe.eu/2011/11/yes-in-my-backyard-strengthening-the-european-local/">
    <title>&quot;Yes, in my Backyard! Strengthening the European Local&quot; by Kajsa Borgnaes</title>
    <dc:date>2011-11-04T07:00:35+00:00</dc:date>
    <link>http://www.social-europe.eu/2011/11/yes-in-my-backyard-strengthening-the-european-local/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[As the financial crisis intensifies, it is becoming increasingly clear that our deeply indebted economies need restructuring. The key focus must be on the signals prices send out to states, firms and...
    
]]></description>
<dc:subject>Economic_Policy Industrial_Europe_Debate green_economy industry local_Europe localism Sweden</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:f2a7c68eafad/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Economic_Policy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Industrial_Europe_Debate"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:green_economy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:industry"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:local_Europe"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:localism"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Sweden"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ragan.com/Main/Articles/7358ab74-c35f-4b20-b157-b773d880586d.aspx">
    <title>4 simple tools to find your audience online</title>
    <dc:date>2011-11-04T05:07:01+00:00</dc:date>
    <link>http://www.ragan.com/Main/Articles/7358ab74-c35f-4b20-b157-b773d880586d.aspx</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[


After looking at tools for online listening, I promised I would follow up with the tools to use in assessing the conversation. 

Promise kept! 

We discussed the five steps in social media I recommend to new clients who are just beginning to branch out online. These steps are: 


    Listen 
    Assess 
    Engage 
    Measure 
    Refine/improve 

We're at the assess phase now, which means we need to look at where our customers and prospects are already participating online. 

Remember, this not the Field of Dreams. If you build it, they will not come. 

You need to figure out where your audience is participating in order to determine where you need to spend your time. 

There are four tools you can use to begin to understand your audience's online preferences. Some are free and some are paid. We'll explore both. 

1. Fliptop is a tool that lets you upload email contacts from your computer, an email marketing platform, social media, or Salesforce. It returns the contacts' demographics, titles, companies, all of the social platforms they use, and their Klout scores. It will give you 100 free social profiles; anything beyond that is a paid option. It's an easy way to test the software to see if it's something you'd like to consider paying for and using. 

2. Qwerly is a little more sophisticated, and you should use it only if you understand APIs and how to insert a key into your Web properties. This is a paid tool that takes a person's name and location and returns his or her bio, social networking profiles, usernames, and influence score, such as Klout. 

3. Gist is a tool you insert into your email server, such as Outlook or Gmail. Every time you email someone, it returns information such as their most recent blog post, what they're reading, their shared photos, and their social networks. 

4. Xobni is the Batman of email. When you install it in your email server, it returns so much information it's almost scary. It gives you a user's social platforms like the other tools do, but it also shows you which attachments you've exchanged with that person, what time they're typically on email, how many emails they've sent you or haven't responded to, and more. 

The only thing we don't like about Xobni is it takes up a lot of memory, and tends to crash frequently in Outlook. But, their customer service is excellent. If you decide to use it and have problems, someone is readily available to help, even after hours and on weekends. 

The difference between these four tools is Fliptop and Qwerly give you a snapshot of the people in your customer relationship management database, and Gist and Xobni give you access to the people you are emailing at that moment in time. 

All the tools are useful in assessing where your audience participates online. 

Once you have a snapshot of your audience from one of the first two tools, you can build your community where the majority of your customers and prospects are already participating. Then, use Gist or Xobni to enhance your community building. 

Gini Dietrich is founder and CEO of Arment Dietrich. A version of this post originally ran on Spin Sucks. 

]]></description>
<dc:identifier>https://pinboard.in/u:Memeserver/b:22485638af9f/</dc:identifier>
</item>
<item rdf:about="http://www.mediabistro.com/10000words/ap-updates-social-media-guidelines-to-address-retweets_b8179">
    <title>AP updates social media guidelines to address retweets</title>
    <dc:date>2011-11-03T22:00:26+00:00</dc:date>
    <link>http://www.mediabistro.com/10000words/ap-updates-social-media-guidelines-to-address-retweets_b8179</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[The Associated Press released new guidelines today on how staffers should handle re-tweets. Here’s the text of the new section of their guidelines.

RETWEETING

Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day. A retweet with no comment of your own can easily be seen as a sign of approval of what you’re relaying. For instance:

RT @jonescampaign smith’s policies would destroy our schools

RT @dailyeuropean at last, a euro plan that works bit.ly/xxxxx.

These kinds of unadorned retweets must be avoided.

However, we can judiciously retweet opinionated material if we make clear we’re simply reporting it, much as we would quote it in a story. Colons and quote marks help make the distinction:

RT Jones campaign now denouncing smith on education: @jonescampaign smith’s policies would destroy our schools

RT big European paper praises euro plan: @dailyeuropean “at last, a euro plan that works” bit.ly/xxxxx.

These cautions apply even if you say on your Twitter profile that retweets do not constitute endorsements.

 continued…

New Career Opportunities Daily: The best jobs in media. 
]]></description>
<dc:subject>news_on_the_news social_networking transparency Andy_Carvin Associated_Press David_Carr retweets social_media Twitter</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:b986498f733b/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:news_on_the_news"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:social_networking"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:transparency"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Andy_Carvin"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Associated_Press"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:David_Carr"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:retweets"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:social_media"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Twitter"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://feedproxy.google.com/~r/Techcrunch/~3/k_1JymD93t8/">
    <title>Google’s New Algorithm Update Impacts 35% Of Searches</title>
    <dc:date>2011-11-03T18:14:39+00:00</dc:date>
    <link>http://feedproxy.google.com/~r/Techcrunch/~3/k_1JymD93t8/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Today, Google announced a change to its search algorithm that the company says will impact 35% of Web searches. The change builds on top of its previous “Caffeine” update in order to deliver more up-to-date and relevant search results, specifically those in areas where freshness matters. This includes things like recent events, hot topics, current reviews and breaking news items.

Google says that the new algorithm knows that different types of searches have different freshness needs, and weighs them accordingly. For example, a search for a favorite recipe posted a few years ago may still be popular enough to rank highly, but searches for an unfolding news story or the latest review of the iPhone 4S should bring the newer, fresher content first, followed by older results.



For searches about recent events and news, Google may now show search results towards the top of the page that are only minutes old, the company says. For regularly occurring events, like the Presidential election, the Oscars, a football game, company earnings, etc., Google knows that you’re likely interested in the most recent event, even if you don’t specify keywords indicating that.

That means a search for “Apple earnings” won’t (in theory) require you to also type in “Q4 2011″ in order to see the latest information. It will be implied that you meant this latest quarter, without the need for the extra text. Of course, Google was already ranking news items and stock symbols at the top of the page when users performed financial-related searches or searches for current information, but this algorithm change has an impact on the organic search results, too, not those from the verticals (search, finance, images, etc.) which have been integrated into Google’s Universal search.

For items that see regular updates, like consumer electronics reviews, reviews of a particular kind of car and more, Google will also feature the most current and up-to-date information above the rest.

This “freshness update,” is an extension of what Google begin last year with Caffeine, an under-the-hood improvement that, among other things, helped Google index content quicker, so results were more realtime. This year, Google also brought out its Panda update, which was meant to decrease the rankings of so-called “content farms” – SEO-optimized entities that critics said filled Google with low-quality results.

Now, it’s clear that Google understands that the most relevant search result is more often the one that’s relevant now – the one that’s bringing you new information. The update’s impact on Google Search is fairly substantial, with Google claiming that roughly 35% of search results will be affected by the changes.

Google used to have a search vertical specifically for the most recent updates at www.google.com/realtime, where it was indexing Twitter updates. However, when the contract with Twitter expired, Google shuttered the site (it now redirects to the Google homepage). Google said at the time that it planned to re-open the site with Google+ search results alongside other realtime sources of information. But with the new Google search update, a specific vertical for realtime information feels less necessary.

           

     
]]></description>
<dc:subject>TC</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:5320ff55f64e/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:TC"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://sambrook.typepad.com/sacredfacts/2011/11/need-to-understand-big-data-good-place-to-start.html">
    <title>Need to understand &quot;Big Data&quot;? - good place to start...</title>
    <dc:date>2011-11-03T17:22:49+00:00</dc:date>
    <link>http://sambrook.typepad.com/sacredfacts/2011/11/need-to-understand-big-data-good-place-to-start.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[
]]></description>
<dc:identifier>https://pinboard.in/u:Memeserver/b:54af534dfc7e/</dc:identifier>
</item>
<item rdf:about="http://neighbourhoods.typepad.com/neighbourhoods/2011/11/selective-localism.html">
    <title>Selective localism</title>
    <dc:date>2011-11-03T14:25:22+00:00</dc:date>
    <link>http://neighbourhoods.typepad.com/neighbourhoods/2011/11/selective-localism.html</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[ The government’s localism champion, Eric Pickles, appears to have the support of the High Court for his anti-localist decision that the residents of the village of Kings Cliffe should put up with having radioactive waste dumped in the vicinity.

According to a Public Service article published just now,

'The case was seen as an example of how  the government may speak of encouraging localism in one breath but in  the next force communities to accept decisions that they have opposed  through democratic means.'

Some of the background here. Kings Cliffe Wastewatchers site is here.

Sooner  or later, those who got over-excited about localism were bound to have  to face up to the fact that some decisions affecting localities have to be taken at levels  beyond the most local. It didn’t seem to occur to Mr Pickles and his  advisors though, so we get the rhetoric of localism when it suits them  but not when it doesn’t. I hope it turns out that the government has  picked a bad example here.


]]></description>
<dc:subject>Citizenship_and_democracy Governance_and_participation Social_policy</dc:subject>
<dc:identifier>https://pinboard.in/u:Memeserver/b:52de6ba1d9a5/</dc:identifier>
<taxo:topics><rdf:Bag>	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Citizenship_and_democracy"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Governance_and_participation"/>
	<rdf:li rdf:resource="https://pinboard.in/u:Memeserver/t:Social_policy"/>
</rdf:Bag></taxo:topics>
</item>
<item rdf:about="http://www.ragan.com/Main/Articles/bde58451-2962-4e01-9992-12eb38446bb1.aspx">
    <title>How does a giant hospital group respond to flare-ups on Twitter?</title>
    <dc:date>2011-11-03T05:05:40+00:00</dc:date>
    <link>http://www.ragan.com/Main/Articles/bde58451-2962-4e01-9992-12eb38446bb1.aspx</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[
Not long ago, 18,000 nurses struck Kaiser Permanente, the largest integrated health care system in the United States. 

In monitoring Twitter, Kaiser Permanente staff saw that some nurses were tweeting to let patients know they weren't on strike. One added, "I respect my nurse manager who pitched in and helped clean and turn patients. Now THAT'S a manager." 

Not only did Kaiser Permanente's team highlight the tweet, but it passed the information along to the nurse manager's boss, said Vince Golla, director of digital media and syndication. 

"We were able to turn that into effective feedback in our own organization via Twitter," Golla said at a Ragan.com conference at Southwest Airlines' headquarters. He and Elsa Gutierrez—Kaiser Permanente's assistant director of the social media unit for member services—offered a tour of the minefield of social media crises, and suggested tactics for responding. 

8.8 million members 

Kaiser Permanente boasts 8.8 million members. The hospital group has 181,000 employees and physicians, 37 hospitals and more than 500 medical office buildings in nine states and Washington, D.C. 

Gutierrez heads a five-member team that listens for and responds to inquiries and complaints, many of which are just blowing off steam, and express surprise when the hospital group contacts them. 

When Twitter complainers wish to deal with an issue, Gutierrez's team gets them offline because of health care privacy requirements. To avoid having to staff the complaint desk 24 hours a day, they keep regular hours, signing on with a tweet in the morning and bidding their followers farewell at night. 

For employees charged with responding to digital media, the focus is on reacting quickly, tamping out fires and tracking down crises that flare up, whether they are related to customer service or loutish attempts at political punditry. 

Take the case of the political blog Wonkette, which chose to herald the birthday of Sarah Palin's disabled child by calling him "retarded." A photoshopped illustration included pictures of the boy, a moose, a birthday cake and a stripper. 

Fury erupted online. Angry netizens launched a boycott of Wonkette's advertisers, and the critics included not only conservatives but also people who were "just fans of kids not being called 'retarded,'" Golla says. 

KP dragged in when Wonkette insulted the disabled 

Somehow the hospital group's name appeared on a list of Wonkette advertisers, even though, frustratingly, Kaiser Permanente wasn't immediately able to determine if it had ever advertised on Wonkette. It is a $44 billion organization, Golla says, and its ad budget goes through an agency and several layers of sub-contractors. 

Nevertheless, "we're getting taken to the woodshed by a herd of people on Twitter," Golla says. 

The days have passed when a company can page through its account books for a week before replying definitively to critics. Kaiser Permanente quickly issued a "holding statement" on Twitter, saying it was looking into the matter. 

Fifteen businesses immediately announced on Twitter that they were no longer advertising on Wonkette, Golla says. Kaiser continued to check as the controversy raged the next 48 hours. 

Failing to get a clear answer, it tweeted that its policy is not to advertise on sites with offensive content. "While ad brokers say we don't buy on Wonkette, it is now on our 'do not buy' list," Kaiser tweeted. 

That mollified most of the critics. "Within an hour, 20 of these people re-tweeted our tweet and said, 'Thank you very much,'" Golla says. 

In the end, 60 of Wonkette's 80 advertisers bailed, he adds, and they only landed one new one: Larry Flint from Hustler magazine. 

One of the key lessons was the need to reply quickly. 

"You have to pay attention to the velocity of the conversation," he says. 



4,500 Twitter mentions a week 

Usually the brushfires aren't that intense. Of the 4,500 tweets a week referring to Kaiser Permanente, 80 percent are benign, 15 percent positive and 3 to 4 percent negative, Golla says. He has set up searches for "kaiser, hate" and "kaiser, love," and the balance between the two serves as a barometer of how it's doing. 

In monitoring social media, tools can help (Golla mentioned TweetDeck, Crowdbooster, and Radian6, although it is reviewing possible alternatives to the latter). But it takes a human to pick up on nuances in that no bot can figure out. 

For example, one person tweeted that the Kaiser staff who'd drawn his blood were so good, "they could become blood burglars," Golla says. Burglars would seem to be a negative word, but he was praising the painless puncturing. By contrast, another tweeted that a Kaiser nurse who drew his blood was also playing Farmville. "Awesome," he added sarcastically. 

Another category to watch for is "employees behaving badly," Golla says. Consider Steven, who tweeted, "Dear members, if I see you standing in line with your Kaiser card in your mouth, I will NOT help you!" 

Golla looked up grumpy Steven, found a PR person at the site where he worked and reached his manager. The manager, Golla says wryly, "wants to water-board him." 

Instead, the manager called Steven in, handed him a printed copy of the tweet, and suggested he stand in a crowded pharmacy and read it aloud. 

"He basically turned white, deleted the tweet, and it hasn't happened again," Golla says. 

]]></description>
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<item rdf:about="http://blog.bufferapp.com/the-big-list-of-77-twitter-mistakes-which-do-you-make">
    <title>The Big List of 77 Twitter Mistakes: Which Do You Make?</title>
    <dc:date>2011-11-03T00:00:51+00:00</dc:date>
    <link>http://blog.bufferapp.com/the-big-list-of-77-twitter-mistakes-which-do-you-make</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[Don’t worry, we’ve all made mistakes. And Twitter can be tough to learn!

But some things are easier to excuse than others. You have to make an effort.

One of the easiest ways to learn Twitter is to follow good people and ask them questions. Or read blogs with lots of Twitter tips (like this one).

Keep a real or virtual notepad handy to jot down questions as you go so you won’t forget them later. Then take some time each week to ask folks or do some searches to find the answers.

Got a specific question right now? Be sure to leave a comment in the box below this article—we’d be happy to help! Our first 16 mistakes are for brand new users:

Mistakes 1-16: Mistakes Getting Started Buffer this


Not Creating A Good Profile Page


Can you imagine having a conversation with someone at a party in which you use a fake name, wear a disguise, and reveal no information about yourself? Your funny one-liners might get people initially interested in you, but after a bit, who would want to talk to you if they couldn’t know who you really are? Not the stuff good relationships are made of.

That describes you if you have erred by doing any of the following—or all of the following:

1.        There’s no description of who you are in your profile.
2.         You didn’t provide a link to your website or blog.
3.         There’s no location data in your profile.
4.         There’s no profile picture of yourself, or it’s too generic or impersonal: using a unique Twitter avatar is best.
5.         You provided too few —or no— details in your bio.
6.         You’re using a difficult-to-remember username.

Errors In Your Twitter Profile
7.         You put an incorrect URL in your profile (you left out the “http://”)
8.         Your color choices have made your text unreadable.

Your Twitter Background
9.         Make a Twitter background that is not just a generic background or the default Twitter layout.
10.       If you’re a business, brand your Twitter page with your business graphics.

Be Visible
11.       You don’t tweet regularly. Who’s going to follow someone who barely ever tweets?
12.       You always forget to share your Twitter account on your email signature, blog, website, Facebook page, or other online presence.
13.       Your participation is too random, spotty, and inconsistent.
14.       You’re not being active, not joining in. You connected your Twitter account and never updated it.
15.       You’re not tweeting, but you ARE complaining that you have no followers (or only spambot followers.)
16.       You protect your tweets, but complain about having no followers. You can’t have it both ways.

Mistakes 17-32: Being Confused and Clueless Buffer this
Pointless Useless Updates


Earth to you: did you forget there are other people out there reading your tweets?

Give us a reason to follow you or take an interest. Why would we want to see your tweets? And remember to be real, at least some of the time. If your tweets make us think you belong in a wax museum, you’re doing it wrong.

17.        Don’t forget to make sense. Tweets are short; it can take some effort to make them clear.
18.       Don’t share links without context.
19.       There is such a thing as being too professional; please  share you. Put a human face on your tweets. Tweet some personal tweets, not just work stuff or links.

Work Blunders
Here are some serious blunders you do not want to make at work. People have been fired for these errors in judgment.

20.       NEVER discuss private and/or security-related company matters.
21.       DO NOT share confidential information about your place of employment.
22.       Don’t ever tweet about faking sick.
23.      Seriously, don’t Tweet inappropriate pictures.

Article continues below

 



Get 200% more clicks on your Tweets

By Buffering Tweets, they are posted at optimal times giving you 2x more exposure.



Sign up for free




24.       Be careful about Tweeting too much at work in the first place.
25.       Just DON’T be offensive or rude.
26.       STOP complaining about how much you hate your co-workers and/or boss.
27.       DON’T give too much information about your personal life and recreational activities.
28.       Watch out! Defending your employer in an online dispute can be a big  no-no. (They probably don’t need, or want, your help.)
29.       Don’t post when you are frustrated or angry.
30.       Don’t post comments about your job or your company.
31.       Don’t reveal passwords.
32.       NEVER breach privacy for your company’s clients.

Mistakes 33-39: Learning The Ins And Outs Of Twitter. Buffer this


33.       Don’t @reply when you could use a direct message to be more private, or to take a long conversation into the private chat room that DMs are designed for.
34.       Tweets that start with a username are hidden from people that don’t follow you both. Don’t make a username the first thing in a tweet if you want everyone to see it.
35.       If you write tweets over 120 characters long, someone who wants to retweet and add commentary won’t have enough room. Shorter is better.

Not using Twitter tools.
Make it easy on yourself (do you wash your clothes in the tub with a washboard, too?)

36.       Use tools like BufferApp to schedule some tweets, some times.
37.       Stop overlooking web analytics; analyze your click-throughs and mentions.
38.       Pay attention to your following versus followers ratio.
39.       Plan how you will integrate Twitter into your workflow.

Mistakes 40-57: It’s All About You, You, You. Buffer this


40.       Reply to people. Don’t ignore folks trying to get in touch with you. Remember to check regularly for tweets using your name (called @mentions).
41.       Tweet to people by putting their @username in your tweet. Start conversations.
42.       Forgetting to thank people. Give back some love.
43.       Not helping others.
44.       Excessive self-promotion and bragging.
45.       Tweeting too many personal tweets.
46.       Retweeting compliments to you.
47.       Retweeting yourself is like laughing at your own jokes.
48.       Expecting a large following overnight.
49.       Not retweeting others’ content! It’s good karma.
50.       Not following other Twitter users.
51.       Taking your followers for granted.
52.       Don’t schedule Tweets without following up.
53.       You react without research.
54.       You ignore unfavorable tweets.
55.       You only link to biased content.
56.       You publicly shame those who unfollow you.
57.       You talk down to your followers.

Mistakes 58-66: Just Plain Bad Tweeting. Buffer this
58.       You make no effort to create catchy references to your blog posts.
59.       You click the ‘send updates to Twitter’ box on every single social network, game, and app on the planet.
60.       Tweeting way too much.
61.       Tweeting the same thing repeatedly.
62.       Feeding too many automated tweets into your stream.
63.       You post too much in too short a time.
64.       Spamming people. Don’t “shout” specials at your followers.
65.       Overtweeting contests and giveaways.
66.       Failing to take the time to listen to Twitter conversations before you jump in to promote your organization or cause.

Mistakes 67-77: Very Bad Behavior Buffer this
67.       Automating a thanks for following me message—no thanks.
68.       Auto responding (see: human, being.)
69.       DON’T follow too many people at one time.
70.       DON’T auto-follow. It’s against Twitter’s rules, and can get you suspended.
71.       BE DISCRIMINATING: Don’t follow just anyone and everyone. You’ll seem desperate.
72.       Don’t follow random people just to increase your number of followers.
73.       Don’t follow way more people than follow you, unless you’re a celebrity.
74.       A cheap trick that won’t work: trying to get followers by participating in trending topics.
75.       Saying a link is about one thing when it’s actually about something else and other link-clicking tricks.
76.       Disguising your identity; pretending to be someone else; impersonating someone.
77.       Using Twitter to stalk or harm others.

Back To You
What mistakes do you think we missed?

Do you disagree with any on this list? Leave a comment or question in the box below. We’d love to hear from you
]]></description>
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    <title>3 Ways To Easily Go Viral On Twitter</title>
    <dc:date>2011-11-02T17:28:12+00:00</dc:date>
    <link>http://blog.bufferapp.com/3-ways-to-easily-go-viral-on-twitter</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[This is a guest post by Gregory Ciotti, more about him at the bottom of the post. 



With the worldwide presence of Facebook, and the recent release of Google+ to the public , you’d wonder what’s the point of marketing on Twitter anymore…

But you’d be dead wrong if you thought Twitter was a platform that has passed. Twitter grows in popularity by the day, and is still one of the biggest traffic sources for sites all over the world, and in every niche you can imagine.

Thus, it is obvious that going viral on Twitter can greatly help your blog in getting some much needed traffic, and you might be surprised to find that it’s easier than you think.

I have to add a disclaimer, however, that you should be reading as a preface to every post about going viral: the cornerstone of creating viral content is creating amazing content, so don’t think that these methods will work if you’re putting out garbage!



1.) Ask, And You Shall Recieve
I told you that you would be surprised.

Statistics conducted by both the HubSpot blog and Dan Zarrella conclusively show that retweeted posts contain the word “Please” over 5 times as often as normal tweet.

And here’s why: it works!

Shocking!

The thing is, if you create a brilliant piece of content, ask your followers to ReTweet it, and they do, their tweet is now asking their followers to also ReTweet your post.

The key here is balance.

If you ask for a ReTweet on everything you link out to, this strategy will lose it’s effect fast.

Don’t abuse your followers, lead them.

Lead them by asking them to ReTweet only your best content, and since they are generally enjoying your updates (otherwise why would they be following you?), they will most likely oblige.



 

2.) Time Your Tweets Perfectly… Every Time
Tweet timing matters a lot more than you think.

Picture this: you send out a tweet linking to the best post that you’ve ever written, sit back and wait for the ReTweets and share and you see… nothing.

Nothing at all.

Unfortunately for you, it wasn’t because the content was lackluster, it’s because you sent out the tweet when nobody was around, and it got buried.

Most active Twitter users follow a lot of people, so you need to get into the “prime real estate” by tweeting at your followers most active times.

While there are all sorts of studies on when the best time to tweet is, it really depends on your followers.

To post at the best possible time no matter who is following you, I highly recommend two free tools, Tweriod and Buffer.

Because I believe you’re a smart marketer who doesn’t need their hand held, I’m going to give you “just the facts” on why these tools make an incredible one-two punch for Twitter marketing:


Tweriod gives you a custom report detailing the EXACT
times that your followers are online the most.
The Buffer App lets you select specific times for
when your tweets will go out throughout the day, and you can also set how
many tweets go out per day (scheduling them ahead of time).

See where I’m going with this?

I thought so.



 

3.) Write A Contagious Headline
Nobody is going to check out your link on Twitter, let alone ReTweet it, if the headline (the tweet itself) doesn’t pull them in like a magnet.

Imagine this example used on this very post…

What would you rather click:


How To Get More ReTweets
3 Ways To Easily Go Viral On Twitter

The first is boring, who hasn’t read a Twitter article about retweets before? How are people supposed to get excited about this headline?

The second is specific and appeals to people’s emotions.

“How to easily go viral you say? You have my attention good sir.”



You’ll find the best results if you write an enticing headline for the post itself, like I did for my post on Facebook marketing.

Clickable headlines get right to the point: in the second example, you are going to see 3 ways, and they are going to be easy to implement.

HubSpot found that longer posts also tend to get more clicks than shorter posts, adding to the validity that people want description!

Don’t waste their time with lies, but entice them with the truth, if you have a fantastic article to share, don’t just share it plain Jane like, get people excited, and they will want to click through and share.

Leave people bored, and you’re just chirping in the wind.

==========

–
Are you doing content marketing for your brand on WordPress? Then you need to check out Sparring Mind, and learn to take your content marketing efforts to the next level. You can also follow Greg @GregoryCiotti or circle him on Google+.

Interested in writing a guestpost yourself? Hit me up leo@bufferapp.com
]]></description>
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<item rdf:about="http://feeds.gawker.com/~r/lifehacker/full/~3/ccJfkyZp1SE/take-email-triage-one-step-further-by-focusing-on-your-wheelhouse-emails">
    <title>Take Email Triage One Step Further by Focusing on Your &quot;Wheelhouse Emails&quot; [Email Overload]</title>
    <dc:date>2011-11-01T14:00:00+00:00</dc:date>
    <link>http://feeds.gawker.com/~r/lifehacker/full/~3/ccJfkyZp1SE/take-email-triage-one-step-further-by-focusing-on-your-wheelhouse-emails</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[





Even if you filter all email into a "trusted trio" of folders or rely on Gmail's smart priority inbox feature, you might still have an overwhelming number of emails requiring your attention. To be more productive, focus on the "Wheelhouse" emails. More »





   
]]></description>
<dc:subject>Email_Overload Email folders Gmail Labels Productivity Top Work</dc:subject>
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<item rdf:about="http://www.ragan.com/Main/Articles/362d011b-628c-4511-b366-cc91f44368ce.aspx">
    <title>Infographic: 73 percent think employees overshare on social media</title>
    <dc:date>2011-11-01T05:10:00+00:00</dc:date>
    <link>http://www.ragan.com/Main/Articles/362d011b-628c-4511-b366-cc91f44368ce.aspx</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[
Companies from the American Red Cross to Chrysler have experienced snafus since they joined social media sites, but it's not just CEOs who are afraid of social networks. Employees are apprehensive too. 

An infographic from Barracuda Labs says that 73 percent of those surveyed think employees share too much information online, and 86 percent think employee behavior on social networks can put a company's security in danger. 

But employees aren't only concerned about their companies. Ninety-two percent worry about personal identity theft, and even more (95 percent) think social networks should do more to protect users against hijackers. 

Should people worry so much about online safety? 

When Barracuda Labs asked what problems people have actually faced on a social networking site, 91 percent said spam and only 13 percent said a hijacked account or stolen password. On the other hand, one in five has had a negative experience from information exposed on a social network. 

Here's the infographic: 



]]></description>
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    <title>Study: Being nice at the office doesn't pay</title>
    <dc:date>2011-11-01T05:04:47+00:00</dc:date>
    <link>http://www.ragan.com/Main/Articles/60305733-7aeb-4602-a264-d9d524b7cd20.aspx</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[
You know that old cliché, "Nice guys finish last"? Turns out it's true—in the workplace, at least. 

Researchers at three universities (Notre Dame, Cornell, and the University of Western Ontario) published a study in the Journal of Personality and Social Psychology that delved into agreeableness, income, and gender. The study was titled, "Do nice guys—and gals—really finish last?" 

The answer to that question: Pretty much. 

From The Daily Beast's synopsis of the study: 


"Disagreeable men tend to earn more than agreeable men, and disagreeable women, though they earn less than both nice and not-nice guys, earn more than agreeable women. 

… 

"The recent study also found that the rewards of disagreeableness for women are limited-far more so than for men. What's more, if women push their disagreeable behavior in the workplace too far, they risk a major backlash." 


Women who push it too far, explains researchers, risk the B-word label. 

In The Daily Beast, writer Amy Reiter tries her hand at being a jerk—and she reaps some rewards. Read about her experience here. 

]]></description>
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    <title>Google Reader Backlash: 10,000 Users Sign Petition to Save Old Version</title>
    <dc:date>2011-11-01T03:18:33+00:00</dc:date>
    <link>http://feeds.mashable.com/~r/Mashable/~3/ZoVPEFVFcj0/</link>
    <dc:creator>Memeserver</dc:creator><description><![CDATA[


 Now that Google has officially switched to its new version of Google Reader, complete with Google+ integration, the company is facing the righteous fury of a social network it barely seemed to recognize: the Sharebros. 

This small but maniacally dedicated community of Google Reader users was able to share stories and comments with each other until Monday, when the new version of Reader forced them to start using Google+. But the Sharebros are not taking the snub lying down. 

Since the changes were announced earlier this month, more than 10,000 Sharebros have signed a petition to Google created by Washington, D.C.-based grad student Brett Keller. 

“Many of us have been faithful users of your Reader for years,” the petition reads. “It’s central to our daily information consumption. … Reader builds tremendous goodwill from a core group of heavy Internet users, leading us to recommend this and your other services to our friends. 

“Eliminating Google Reader or its features (like following friends’ shared items) is short-sighted because you will alienate some of your most loyal users, sparking a vocal backlash.”

Among those loyal users: Iranian activists. Google Reader is the most visited site in Iran, having gained much of its popularity during the “green revolution” of 2009. The country’s government has banned most social networks and blogging services; Sharebros inside the country say Reader has been an extremely useful way to share news and comments under the radar. 

Some Iranian users had as many as 7,500 followers on Reader, according to Iranian blogger Amir. 

Many Sharebros have taken to Twitter to vent their anger, posting under hashtags such as #OccupyGoogleReader. While there are workarounds for Sharebros to transfer their following to Google+ circles, many indicated they would not be interested in switching. 

“Dear Google: taking away my Google Reader functionality will not make me use Google+,” wrote blogger Megan McArdle. “It will only make me mad.”  

Even some Googlers joined in sympathy with the Sharebros, such as engineers Kevin Fox (who helped design an early version of Reader) and Mihai Parparita. 

Will that be enough to convince Google to give Sharebros an option to roll back the changes? Or does CEO Larry Page’s much-heralded focus on social media mean that the Sharebros must be sacrificed for the greater good of Google+? Let us know what you think in the comments. 

More About: Google, google reader, larry page


          
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