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	<title>Search Engine Optimisation - Online Marketing Ireland - Shenick Marketing</title>
	<link>http://www.shenickmarketing.com</link>
	<description>Search engine marketing Ireland</description>
	<pubDate>Sun, 22 Jun 2008 10:38:25 +0000</pubDate>
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		<title>New Design</title>
		<link>http://feeds.feedburner.com/~r/ShenickMarketing/~3/317577373/</link>
		<comments>http://www.shenickmarketing.com/2008/06/22/new-design/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 10:37:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.shenickmarketing.com/2008/06/22/new-design/</guid>
		<description><![CDATA[We&#8217;ve been working on a new design for the website for a few weeks now, I think it&#8217;s finally starting to look sop much better that the last one.
]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been working on a new design for the website for a few weeks now, I think it&#8217;s finally starting to look sop much better that the last one.</p>
<img src="http://feeds.feedburner.com/~r/ShenickMarketing/~4/317577373" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>New Year’s Resolutions - Must Pay Bills</title>
		<link>http://feeds.feedburner.com/~r/ShenickMarketing/~3/212350484/</link>
		<comments>http://www.shenickmarketing.com/2008/01/04/new-years-resolutions-must-pay-bills/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 12:26:29 +0000</pubDate>
		<dc:creator>Colm</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.shenickmarketing.com/2008/01/04/new-years-resolutions-must-pay-bills/</guid>
		<description><![CDATA[
I see poor old pcworld.ie forgot to pay their bill, the funny thing is the site has been down for a couple of days. Maybe you should change your billing date lads so you don&#8217;t have the same problem next Christmas - Happy New Year
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.shenickmarketing.com/images/pcworld.gif" /></p>
<p>I see poor old pcworld.ie forgot to pay their bill, the funny thing is the site has been down for a couple of days. Maybe you should change your billing date lads so you don&#8217;t have the same problem next Christmas - Happy New Year</p>
<img src="http://feeds.feedburner.com/~r/ShenickMarketing/~4/212350484" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Happy New Year</title>
		<link>http://feeds.feedburner.com/~r/ShenickMarketing/~3/212350485/</link>
		<comments>http://www.shenickmarketing.com/2008/01/01/happy-new-year/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 12:24:26 +0000</pubDate>
		<dc:creator>Colm</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.shenickmarketing.com/2008/01/01/happy-new-year/</guid>
		<description><![CDATA[As 2008 begins, here&#8217;s wishing it brings good cheer and happiness in abundance for you and your family.
We want to express our gratitude to all our visitors, friends and readers, because of you we move forward and try our best to make our blog exciting and worth your attention.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.shenickmarketing.com/wp-content/uploads/2008/01/happynewyear.jpg" rel="lightbox" title="HappyNewYear.jpg"><img src="http://www.shenickmarketing.com/wp-content/uploads/2008/01/happynewyear-tn.jpg" style="display: inline; float: left; width: 200px; height: 150px" title="HappyNewYear.jpg" alt="HappyNewYear.jpg" id="urn:zoundry:jid:HappyNewYear.jpg" border="0" height="150" width="200" /></a>As 2008 begins, here&#8217;s wishing it brings good cheer and happiness in abundance for you and your family.</p>
<p>We want to express our gratitude to all our visitors, friends and readers, because of you we move forward and try our best to make our blog exciting and worth your attention.</p>
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		<item>
		<title>Wal-Mart in the US are now offering PPC service</title>
		<link>http://feeds.feedburner.com/~r/ShenickMarketing/~3/212350486/</link>
		<comments>http://www.shenickmarketing.com/2007/12/28/wal-mart-in-the-us-are-now-offering-ppc-service/#comments</comments>
		<pubDate>Fri, 28 Dec 2007 10:33:57 +0000</pubDate>
		<dc:creator>Colm</dc:creator>
		
		<category><![CDATA[PPC]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shenickmarketing.com/2007/12/28/wal-mart-in-the-us-are-now-offering-ppc-service/</guid>
		<description><![CDATA[Yes that&#8217;s correct Wal-Mart are now offering a PPC service, yes America&#8217;s &#8220;favourite&#8221; retail chain is offering online advertising packages starting at the low, low rate of $100 per month.
Now could you just imagine going into your local Tesco or Superquinns and getting the Milk, Bread and €100 worth of PPC campaign managment for my [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.shenickmarketing.com/wp-content/uploads/2007/12/sams-ppc.jpg" rel="lightbox" title="sams-ppc.jpg"><img src="http://www.shenickmarketing.com/wp-content/uploads/2007/12/sams-ppc-tn.jpg" style="display: inline; float: left; width: 178px; height: 200px" title="sams-ppc.jpg" alt="sams-ppc.jpg" id="urn:zoundry:jid:sams-ppc.jpg" border="0" height="200" width="178" /></a>Yes that&#8217;s correct Wal-Mart are now offering a PPC service, yes America&#8217;s &#8220;favourite&#8221; retail chain is offering online advertising packages starting at the low, low rate of $100 per month.</p>
<p>Now could you just imagine going into your local Tesco or Superquinns and getting the Milk, Bread and €100 worth of PPC campaign managment for my website please!!</p>
<p>When I first read this I did think WTF?&#8230;.and I really can not understand why a retail chain would want to move into the Internet Marketing space, I guess not happy with shutting down all the small local stores in small towns now they want to take on the Internet&#8230;.yeah right!!</p>
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		<item>
		<title>Google Webmaster Tools Adds Content Analysis</title>
		<link>http://feeds.feedburner.com/~r/ShenickMarketing/~3/212350487/</link>
		<comments>http://www.shenickmarketing.com/2007/12/24/google-webmaster-tools-adds-content-analysis/#comments</comments>
		<pubDate>Mon, 24 Dec 2007 07:24:29 +0000</pubDate>
		<dc:creator>Colm</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shenickmarketing.com/2007/12/24/google-webmaster-tools-adds-content-analysis/</guid>
		<description><![CDATA[I see Google have updated their Webmaster Tools and added &#8220;Content Analysis&#8221;
The Content analysis summary page within the Diagnostics section of Webmaster Tools features three main categories.
* Title tag issues
* Meta description issues
* Non-indexable content issues
If you select &#8220;Duplicate title tags&#8221; will give you a list of repeated page titles along with a count of [...]]]></description>
			<content:encoded><![CDATA[<p>I see Google have updated their Webmaster Tools and added &#8220;Content Analysis&#8221;</p>
<p>The Content analysis summary page within the Diagnostics section of Webmaster Tools features three main categories.</p>
<p>* Title tag issues<br />
* Meta description issues<br />
* Non-indexable content issues</p>
<p>If you select &#8220;Duplicate title tags&#8221; will give you a list of repeated page titles along with a count of how many pages contain that title. I had one site with a &#8220;Short meta descriptions&#8221; issue (which is now fixed) and the issue was on one of my wordpress blogs &#8220;Just another WordPress weblog&#8221;</p>
<p>As Google say &#8220;If the duplicate title issues shown are corrected, we&#8217;ll update the list to reflect any other pages that share duplicate titles the next time your website is crawled&#8221;</p>
<p>Nice little addon to webmaster tools Google.</p>
<img src="http://feeds.feedburner.com/~r/ShenickMarketing/~4/212350487" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Welcome to the Sandbox</title>
		<link>http://feeds.feedburner.com/~r/ShenickMarketing/~3/212350488/</link>
		<comments>http://www.shenickmarketing.com/2007/12/08/welcome-to-the-sandbox/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 17:00:28 +0000</pubDate>
		<dc:creator>Colm</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shenickmarketing.com/2007/12/08/welcome-to-the-sandbox/</guid>
		<description><![CDATA[In the early stages of this site we have disappeared from the Google index for the search term &#8220;Search Engine Optimisation&#8221; not a big deal as it&#8217;s all part of being a new site. I can not think of any other site that I&#8217;ve had in the Sandbox before but I guess we&#8217;ll just have [...]]]></description>
			<content:encoded><![CDATA[<p>In the early stages of this site we have disappeared from the Google index for the search term &#8220;Search Engine Optimisation&#8221; not a big deal as it&#8217;s all part of being a new site. I can not think of any other site that I&#8217;ve had in the Sandbox before but I guess we&#8217;ll just have to wait a couple of week/Months for it to pop back out.</p>
<p>The funny thing is I&#8217;ve done very little in terms of adding content to the site our link building just been working on other projects.</p>
<img src="http://feeds.feedburner.com/~r/ShenickMarketing/~4/212350488" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Google is Potty</title>
		<link>http://feeds.feedburner.com/~r/ShenickMarketing/~3/180515818/</link>
		<comments>http://www.shenickmarketing.com/2007/10/31/google-is-potty/#comments</comments>
		<pubDate>Tue, 30 Oct 2007 23:19:40 +0000</pubDate>
		<dc:creator>Colm</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shenickmarketing.com/2007/10/31/google-is-potty/</guid>
		<description><![CDATA[Sometime when you search for strange things your are totally surprised. Tonight I was sent on a mission to search the Internet for some information on &#8220;Potty Training&#8221; now relax this was not for me but for one of my children who&#8217;s just been a little lazy about such a pointless task.
As ever our friend [...]]]></description>
			<content:encoded><![CDATA[<p>Sometime when you search for strange things your are totally surprised. Tonight I was sent on a mission to search the Internet for some information on &#8220;Potty Training&#8221; now relax this was not for me but for one of my children who&#8217;s just been a little lazy about such a pointless task.</p>
<p>As ever our friend Google was called into action and the first result had everything that was needed.</p>
<p>I&#8217;m now armed with Pictures to colour when sitting, Chats for Stars and Certificate&#8217;s as an award for doing it.</p>
<p>So what&#8217;s the point of this post you may be asking, well I didn&#8217;t leave the site everything was on the site I needed and it was the first result for the keyword term that I searched for.</p>
<p>Two simple lessons for site building - Do you offer everything on your site so visitors don&#8217;t just leave, keeping their attention is key to driving your profit (if you selling something I guess). Having your site at the top or on the first page is a must if you are serious.</p>
<img src="http://feeds.feedburner.com/~r/ShenickMarketing/~4/180515818" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.shenickmarketing.com/2007/10/31/google-is-potty/</feedburner:origLink></item>
		<item>
		<title>Link Building - Part 1</title>
		<link>http://feeds.feedburner.com/~r/ShenickMarketing/~3/180515819/</link>
		<comments>http://www.shenickmarketing.com/2007/10/23/link-building-part-1/#comments</comments>
		<pubDate>Mon, 22 Oct 2007 23:39:07 +0000</pubDate>
		<dc:creator>Colm</dc:creator>
		
		<category><![CDATA[Link Building]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shenickmarketing.com/2007/10/23/link-building-part-1/</guid>
		<description><![CDATA[The Internet was built on links way before search Engines came along and put everything into a big database that you could search and they control the results. In the beginning one site linked to another and another and so on and we used to be able to surf the Internet and bookmark everything for [...]]]></description>
			<content:encoded><![CDATA[<p>The Internet was built on links way before search Engines came along and put everything into a big database that you could search and they control the results. In the beginning one site linked to another and another and so on and we used to be able to surf the Internet and bookmark everything for fear of never finding it again. Well search engines changed all that and can filter and change algorithms and work out which are the best websites to rank.</p>
<p>So now we have all this algorithms stuff and link stuff and high quality link vs. a low quality link. So I decided to put together a little guide to help you understand what linking is and focus on specific factors to help you determine what&#8217;s the best way to grow your business with links traffic.</p>
<p>We&#8217;ll discuss several factors of how to get links such as trading links, reciprocal links, article links, earning links, content links and Press Release links.</p>
<p>A link building campaign should include a little of everything above instead of simply focusing on one method. Over the years I&#8217;ve used these methodologies to great affect on my own personal sites and have successfully ranked sites for extremely competitive terms. Again it must be noted that many SEO companies will vary on this idea and have different approaches.</p>
<p>One of the areas they we will look at is numbers. Simply getting 20 or 30 links per months is really an armature approach as the approach should be to build links based on competitors and where they are in the results and how they rank and more importantly &#8220;how long&#8221; they have ranked for.</p>
<p>We need to look at the industry and the specific factors of links that are being used by each individual industry. So view all competitor&#8217;s backlinks via Yahoo Site Explorer and see if you can target those or use software to gain more interesting results. But link building is not just about high volume we need to also keep in mind high quality, which in effect can take time to show the best results.</p>
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		<item>
		<title>The Beginning</title>
		<link>http://feeds.feedburner.com/~r/ShenickMarketing/~3/180515820/</link>
		<comments>http://www.shenickmarketing.com/2007/10/20/the-beginning/#comments</comments>
		<pubDate>Fri, 19 Oct 2007 23:40:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shenickmarketing.com/2007/10/20/the-beginning/</guid>
		<description><![CDATA[We’ll I guess we all have to start at the beginning – I’ve been thinking about starting this website for so long now and here we are finally decided to give it a go.
Now the only problem is getting ranked for some hard keywords against some of the long established companies in Ireland.
So here we [...]]]></description>
			<content:encoded><![CDATA[<p>We’ll I guess we all have to start at the beginning – I’ve been thinking about starting this website for so long now and here we are finally decided to give it a go.</p>
<p>Now the only problem is getting ranked for some hard keywords against some of the long established companies in Ireland.</p>
<p>So here we go……</p>
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