Shifted Pixels Blog

Revolutionary New Portfolio for Shifted Pixels

noreply@blogger.com (Stewart) — Mon, 18 May 2009 04:43:00 +0000

Checkout the New Shifted Portfolio with all our latest projects we have completed in the past few months.

Click here to view our new portfolio

25% of Australians on Facebook

nickhac@gmail.com (Nick HaC) — Wed, 18 Mar 2009 01:41:00 +0000

Facebook has experienced a 18% rise during the last quarter of 2008 in Australia, to now boast 4.3 million Australians - up from 2.3 million from 12 months ago.

This number represents about 25% of the online population !

Source: Frontiering blog (Thanks Ian Farmer)

The media in boom and doom

nickhac@gmail.com (Nick HaC) — Mon, 16 Mar 2009 23:37:00 +0000

Are business media watchdogs acting in the public interest, or are they merely messengers? To whom does the media owe allegiance when global economic meltdown looms.

A great podcast from ABC Radio National's Background Briefing Program

LISTEN NOW DOWNLOAD AUDIO

The internet loves parallel projects (Seth Godin)

nickhac@gmail.com (Nick HaC) — Mon, 16 Mar 2009 11:31:00 +0000

The internet loves parallel projects.

Linux development is parallel. Thousands of people can work on it at once, none of them waiting in line.

Wikipedia is parallel, because a large group can go at millions of articles, side by side. The YouTube Orchestra auditions were parallel too, because you didn't have to wait in line to practice or apply.

Parallel is faster and more efficient. The Huffington Post will always outperform a traditional news site because they have 3,000 contributors, not a few dozen.

If you want to make a buffet go faster, all you need to do is move the serving table away from the wall and let people serve themselves from either side. If you want to go faster still, use two tables.

Self-service customer support outperforms the traditional model because people don't have to wait in line.

Your organization probably isn't parallel. There are bottlenecks throughout, and finding them and making them parallel could change everything.

There's one place you don't want to be parallel, at least at first: sales.

When you are linear in your sales process, you learn something. You don't make the same mistake on each and every call. Instead, you make a few mistakes on your first call, then a few less and then, finally, you get it as right as you're going to get it. That is when you go parallel, not before.

Source: Seth Godin - Linear and parallel

Why digital business models continue to kick ass

nickhac@gmail.com (Nick HaC) — Mon, 16 Mar 2009 11:28:00 +0000

Found this great article at HotHouse - Interactive agencies need to stop being advertising agencies - although i dont think the name of this article gives the vision it offers justice.

...For the internet industry... the last 15 years have been extraordinary. The world has changed. Minnows attacked huge existing businesses and won. In some cases those traditional businesses are still around. But in many cases they are not. There are many examples:

-Why did Brittanica not become Wikipedia? They had a start, they had the content.
-Why did LexisNexis not become Google? They had a start, they had the content.
-Why did Trading Post not become eBay?
-Why did Dymocks not become Amazon?

Too lazy, too stupid, not ready to take a risk?

And the examples go on. Small businesses have in a short time overtaken and beaten traditional business by changing the game. To be part of all that has been a privilege.

This a great article... Interactive agencies need to stop being advertising agencies - Have a read

9/10 website have unidentified spelling errors... does yours?

nickhac@gmail.com (Nick HaC) — Wed, 18 Feb 2009 03:47:00 +0000

spellr.us - A cool aussie startup company who was featured in the TechCrunch top 50, had just launched its commercial service!

From the website:

spellr.us is a web-based application that reviews a web site and reports back on spelling errors.

spellr.us provides the user with easy to understand reports and screenshots of all relevant errors.

Suggestions of correct words for each spelling mistake are provided.

spellr.us can also be configured to scan a website at pre-determined intervals and notify the user of newly introduced errors.

Give it a go! Its free! Does your website have spelling error's, check here with spellr.us :) Our's does!

You can follow @spellrus on twitter also if you like.

Five Digital Trends to Watch for 2009

nickhac@gmail.com (Nick HaC) — Tue, 17 Feb 2009 07:43:00 +0000

Steve Rubel (Micropersuasion Blogger) has released a whitepaper for Edelman Digital, called Five Digital Trends to Watch for 2009. I found it really interested.
There are five trends covered in this white paper...

Satisfaction Guaranteed - Customer care and PR are blending as consumers use social media to demand service

Media Reforestation - The media is in a constant state of reinvention as it transitions from atoms to bits

Less is the New More - Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in

Corporate All-Stars - Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn

The Power of Pull - Where push once ruled, it’s now equally important to create digital content that people discover through search
Edelman Digital's Five Trends to Watch for 2009

Publish at Scribd or explore others: Marketing Business & Legal marketing media

How we won the #velociroflcoptersaurus SEO competition

nickhac@gmail.com (Nick HaC) — Tue, 13 Jan 2009 03:08:00 +0000

So recently Amnesia and Happener ran a SEO competition for the phrase velociroflcoptersaurus.

We were lucky enough to win the competition so I thought I would share the process we used.

1. Domain Name Selection

When we started optimizing I had a look at the competition, there were a number of domains like velociroflcoptersaurus.com and velociroflcoptersaurus.org, which had clearly been recently registered and looked like wordpress style sites. They were ranking highly already. So there is clearly some value in having the keyword in the domain name

Despite that - it is well known that Google typically sandbox’s new domain names, or at least values older domains over newer ones - so our initial thoughts in creating a new domain like velociroflcoptersaurus- velociroflcoptersaurus.com were bypassed. We weren't sure a new domain would actually add huge value despite the keyphrase being in the domain name.

As a result I decided to use our existing domain, which is 2-3 years old and has a PR5 on the homepage. Probably a stronger base point than a newly registered domain.

2. Page Creation.

We created a file path and file name that used the phrase velociroflcoptersaurus twice, I'm not sure if this matters but it does seem to be a factor.

shiftedpixels.com.au/velociroflcoptersaurus/velociroflcoptersaurus_home.aspx

In the page itself we ensured the keyword was found 3-4 times in each META tag including Keyword, description, title, etc. We also included the keyword in multiple H1, H2 and Bold tags

We created website copy that was at least 30% unique compared to any other website out there (we actually lifted the content from a number of sources and did some find replaces.) It's our understanding that you want your pages at least 30% unique for google to think your not a copycat. (Of course 100% unique is best)

We also used some RSS scraping from Google News and Twitter Search to bring in relevant content on an ongoing basis. This kept our website content always changing and fresh in googles eyes. We were cheeky and used some URL rewriting, and basically URL linked the phrase velociroflcoptersaurus whenever it came through RSS back to our own website. This is probably a little greyhat - but it worked!

3. Blog Content

We created a blog post using the velociroflcoptersaurus keyword in both the title and the content. This blog post was syndicated out to 100+ RSS/Blog directories that we had previously registered our RSS/Blog feed with.

In the blog post we had multiple links to our SEO page that used velociroflcoptersaurus as the link text. This meant that we automatically had 300-400 keyword dense backlinks from high PageRank blog aggregators when we first published our blog post.

Our page was picked up and was top 10 in google within 24 hours.

4. Onsite Linking Strategy

We created thousands of internal links from all the Shifted Pages to our velociroflcoptersaurus SEO page. We did this quickly by adding links to our website templates for our Blog Pages, our Content Network as well as homepage and service pages. Most of these pages were already google spidered and already had a reasonable PageRank.

Bascially we leveraged the strength of our existing website content creation efforts with heavy numbers of internal links using the keyphrase as the link text.

5. Offsite Linking Strategy.

I added velociroflcoptersaurus backlinks from the footers in the web design templates on every page of 2 of the websites that I control – iTrainer and BuzzNumbers. Owning a number of websites on different servers and IP ranges definately gives you an unfair advantage.

I emailed a few friends who had websites and asked them to add small links in the footer of their websites to my velociroflcoptersaurus SEO page. www.TechWiredAu.com and www.SynthLords.com were 2 sites that helped me out. I owe them link love for the future now.

I heavily twittered the URL to my velociroflcoptersaurus SEO page which meant the URL was syndicated throughout many blogs and twitter content aggregator. I also noticed that my Twitter Page had a pagerank of 5 so I changed my profile URL to our velociroflcoptersaurus SEO page.

Overall, I would estimate we had approximately 3k external inbound links from around 10 domains.

Conclusions for SEO

- Unique content and keyword density is important
- Use keywords in your H1 and Bold tags
- Internal linking strategies can work wonders
- Syndicating content from other websites keeps your site “fresh”
- Joining RSS/Blog Syndication networks is powerful
- Link Text is really really important
- Ask your friends for backlinks
- Shamelessly tweet your URL Content as often as you can.

Note: This process is not a typical corporate SEO process, and was only put in place to rapidly own SERPS for a 2 week period. If you want sustainable long term SEO results, feel free to give us a buzz +61.2.9360.0777

Velociroflcoptersaurus - The SEO Battle :)

nickhac@gmail.com (Nick HaC) — Mon, 22 Dec 2008 05:53:00 +0000

Velociroflcoptersaurus is best explained by our friends at Amnesia

"18 days ago, the word velociroflcoptersaurus never existed. No, not one single result in Google."

Now a raging battle worthy of both ninja and pirate attensions has broken out on the interhoses.

Who will be #1 in in google for the search phrase "velociroflcoptersaurus" on the 13th January!

Velociroflcoptersaurus

BuzzNumbers announces Australias first Social Media Intelligence Company

nickhac@gmail.com (Nick HaC) — Tue, 09 Dec 2008 13:17:00 +0000

BuzzNumbers, Australia’s first social media intelligence company, Announced today it's launch into the global market offering innovative technology and services that enable brands and corporations harness the business value of the internet.

BuzzNumbers provides a full suite of Social Media Intelligence products that help companies track, report and measure the online media value and influence of their brand. By delivering a comprehensive analysis of online audiences, BuzzNumbers enables companies to make informed decisions across all departments of the enterprise from marketing, public relations and advertising through to sales and product development.

With the enormous growth of social media and online advertising, marketers demand tools that improve efficiency and provide monitoring, reporting and insight delivery to their brand, said Nick Holmes a Court, CEO of BuzzNumbers.

“The power shift from media institutions to online consumer communities means marketing and advertising agencies need tools to demonstrate the value of online campaigns to their clients. BuzzNumbers addresses this need by offering clients comprehensive insight into online conversations surrounding their brand. BuzzNumbers’ unique technology enables clients to measure the dollar value of online publicity against advertising rates.”

According to an eMarketer.com report, User Generated Content (UGC) sites earned $1 billion in advertising revenue in 2007 and this figure is expected to grow four-fold to $4.3 billion by 2011.

You can watch a video demo below:

Download the Press Release (1 Page PDF)

Social networking can help business

nickhac@gmail.com (Nick HaC) — Thu, 20 Nov 2008 21:52:00 +0000

The Age has just published an article titled Social networking can help business, based on Ross Dawson's Executive Insights into Enterprise Social Network Strategy report, released yesterday.

Much of the article describes the report, and takes some of the executive quotes used in the report. Then at the end, taken from a follow-up interview with me, it says:

Chairman of company Future Exploration Network Ross Dawson said there had been a transformation in the corporate attitude towards social networking over the past year.

"An initial scepticism and caution from executives has now shifted dramatically where they recognise that these can be extremely valuable for helping organisations perform more effectively," Mr Dawson told AAP.

That's the state of the nation. There absolutely has been a dramatic shift in attitude by senior executives towards social networks and similar tools in the enterprise over just the last year. However within many organizations there is a strong divide in perceptions, often meaning that relatively little happens.

The pace of change in how executives view social networks certainly suggests that this is not far from becoming truly mainstream in the enterprise.

Source: The Ross Dawson Blog

How web 2.0 and social networks are changing consumer purchasing decisions (ABIC)

nickhac@gmail.com (Nick HaC) — Wed, 19 Nov 2008 21:35:00 +0000

Here is a copy of a presentation i did recently at the ABIC conference in Sydney, on how web 2.0 and social networks are changing consumer purchasing decisions.

The key point for the travel/adventure/backpacker industry is that their entire customer base are search & social media savvy and that they are creating reviews and telling stories about their experiences online.

This is a massive change in influence for this industry, in which even as little as 5 years ago travel agents and lonely planet were the sources of all wisdom for a large number of travellers. Now bottom up consumer generated content is fueling much of the decision processes for travel, accomodation, hostels and destinations.

It was a great presentation (for me anyhow) and i hope this added alot of value for some of the audience who were unaware people were talking about them.

The call to action is - your customers are actively seeking recommendation for your products and services on social websites - are you going to join the conversation?

Hopefully we will have some video of the presentation for you soon.

How Social Networks are changing Consumer Behavior, ABIC - Travel & Backpackers

View SlideShare presentation or Upload your own. (tags: social networks)

Where Attention Flows, Money Follows

nickhac@gmail.com (Nick HaC) — Sun, 16 Nov 2008 02:48:00 +0000

The new rules for the new economy can be summarized as:

Where ever attention flows, money will follow.

Almost anything else except attention can be manufactured as a commodity. Luxury goods are only luxuries temporarily. They quickly are counterfeited and commodified. Premium brands are only premium because they garner a surplus of attention.

Maintain an incoming flow of attention and money will follow.

Read the full article from Kevin Kelly's Blog

The Social Technographics Ladder

nickhac@gmail.com (Nick HaC) — Mon, 10 Nov 2008 19:51:00 +0000

The Social Technographics Ladder classifies people according to how they use social media and social technologies. Where are you on the ladder?

22 Corporate Social Media Examples

nickhac@gmail.com (Nick HaC) — Sun, 09 Nov 2008 13:39:00 +0000

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations - social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)

Via Mashable

TV is Over

nickhac@gmail.com (Nick HaC) — Tue, 04 Nov 2008 13:20:00 +0000

TV is over. If people are interested, they'll watch. On their time (or their boss's time). They'll watch online, and spread the idea. You can't email a TV commercial to a friend, but you can definitely spread a YouTube video. The cycle of ads got shorter and shorter, and the most important ads were made for the web, not for TV. Your challenge isn't to scrape up enough money to buy TV time. Your challenge is to make video interesting enough that we'll choose to watch it and choose to share it.

Seth Godin - Marketing Lessons from the US election

The Official Shifted Friday's Weekly Link RoundUp - #1

nickhac@gmail.com (Nick HaC) — Fri, 31 Oct 2008 05:39:00 +0000

Welcome to the 1st Official Shifted Friday's Weekly RoundUp!

A list of interestingness, news and opinions this week covering business, web, tech, culture, politics, startups & marketing.

You can join the email list at http://groups.google.com/group/ShiftedFridays

Have a great weekend!

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The tech-savvy are the new top of the social order (Reuters)
http://nickholmesacourt.blogspot.com/2008/10/tech-savvy-are-new-top-of-social-order.html

Photos of Hyperinflation in Zimbabwe (What a real crisis is like)
http://humorland.wordmess.net/20081025/what-the-real-crisis-is-like/

Accept Credit Card Payments with your iPhone!
http://arstechnica.com/journals/apple.ars/2008/10/30/accept-credit-card-payments-from-your-iphone

Australia's Top Web 2.0 Entrepreneurs
http://www.smartcompany.com.au/Premium-Articles/Top-Story/20081027-Australias-top-web-20-entrepreneurs.html

How to lose a deal successfully
http://feeds.feedburner.com/~r/typepad/sethsmainblog/~3/435713838/how-to-lose.html

The "Sky Is Falling" for many traditional media companies
http://www.prweekus.com/Sky-falling-for-employees-at-many-media-brands/article/120118/

Brain peaks at 39 years of age and declines thereafter
http://newsroom.ucla.edu/portal/ucla/physical-decline-caused-by-slow-64365.aspx

Senator "series of tubes" Stevens convicted on 7 felony counts
http://www.politico.com/news/stories/1008/14819.html

How to Tell If Your CEO Is Clueless
http://blog.guykawasaki.com/2008/10/our-team-is-tot.html

Sequoia Capital's 56 Slides of Doom
http://www.techcrunch.com/2008/10/10/sequoia-capitals-56-slide-powerpoint-presentation-of-doom/

Microsoft Office Comes to the Browser (Finally)
http://www.readwriteweb.com/archives/microsoft_office_comes_to_browser.php

10 Fastest Growing Social Media Sties in September 2008
http://news.cnet.com/8301-17939_109-10073531-2.html

Aussie Google Phone to launch for $199 before Xmas
http://www.smh.com.au/news/technology/biztech/aussie-google-phone-launch-by-christmas/2008/10/30/1224956203521.html

BigPond, iiNet and Internode MDs all say Australian CleanFeed ISP-level filtering will not work (Video)
http://www.zdnet.com.au/insight/communications/soa/ISP-level-content-filtering-won-t-work/0,139023754,339292158,00.htm

10 best Social Media tools for PR and Journalists
http://mashable.com/2008/10/30/best-social-media-tools-for-pr-professionals-and-journalists/

Is underdog LinkedIn poised to beat flashy Facebook
http://www.nytimes.com/external/idg/2008/10/27/27idg-Is-underdog-Lin.html

Your Gmail Account is now an OpenID
http://www.techcrunch.com/2008/10/29/your-gmail-account-is-now-an-openid/

MyPhatBreak - Get Discovered Today!

noreply@blogger.com (Matt Vaughan) — Thu, 30 Oct 2008 23:39:00 +0000

Have you ever thought of being a model? I am sure a few of you out there have, because Shifted Pixels has just partnered with MyPhatBreak to inform the world about this great new website to give anyone the chance to be model scouted.

All you need to do is fill in a few details about yourself and upload a few photos and you will be posted into a model directory where model scouts will browse and find you if you suit there campaign.

So check out MyPhatBreak and sign up today!

Sydney Social Media / Twitter Party (October 29th 2008 @The Beresford Surry Hills)

nickhac@gmail.com (Nick HaC) — Thu, 30 Oct 2008 03:08:00 +0000

Last night at the beresford, a swanky new hotel in Surry Hills, a group of Sydney and Melbourne Bloggers, Social Media Types and Twitterers met. Attendees included:

@juliancole @jjprojects @rosshill (melbourne) @stevehopkins (melbourne) @pixel8ted @nickhac @mattvaughan @stewface @davidsoul @JoshAnstey
@eskimo_sparky @gregdwyer @ben_phillips @timlonghurst @Ifarmer @DavidVanderberg
@brento @lozzz @armyofdolls @neilphillips @servantofchaos @misswired
@Scott_Drummond @mishy101 @liako @katiechatfield @noodles83 @wheelyweb

If i have missed you please accept my apoligies and email/comment to let me know so i can update the list.

An interesting thought on the night is that there was no centralised organisation for the event, you could have removed anyone and the night would have continued to happen - it was a Mob! Open source event management :)

Some of the most interesting quotes that came out from the evening were:

"Twitter is full of the people that CEO's go to for advice."

"Only dead fish go with the flow."

Here are few photos from the evening:

@ArmyOfDolls @Mishy101 @wheelyweb

@NeilPhillips

@Ben_Phillips @JulianCole

@Eskimo_Sparky @GregDwyer (The Happener Lads)

@Eskimo_Sparky @Ifarmer

@JoshAnstey @DavidSoul

@MattVaughan (Shifted Pixels) @DavidVanderberg (uT.ag)

@noodles83 @nickhac (shifted pixels)

@stewface (shifted pixels) @brento (IBM)

@TimLonghurst @JJProjects

Thanks to everyone who came, it was a great night! If anyone at the event had thoughts or feedback about the event, please leave a comment!

Australia's Top 50 Twitter Influencers (aka The Twitterati Top 50)

nickhac@gmail.com (Nick HaC) — Sun, 19 Oct 2008 03:32:00 +0000

There have been a number of lists posted around the blogosphere about the Top 50 Australian bloggers or Top 100 australian marketing blogs etc.

As we couldn't find an equivalent list for twitter - we put together a list of Australia's most influential Twitterers.

Note: Shameless self promotion - this list was put together by @nickhac

This list is powered by BuzzNumbers:

The forumla we have used for calculating TwitterRank is:
TwitterRank = (Following / 10) + (Followers) + (Updates/100)
If you would like to propose an alternate formula we would be pleased to hear it.

Enterprise 2.0 - Wiki adoption within the enterprise

nickhac@gmail.com (Nick HaC) — Fri, 17 Oct 2008 17:28:00 +0000

I was reading Mike Cannon-Brookes (co-founder atlassian) blog, and he had a post with his slidedeck from web directons south 2008 - Organisational Wiki Adoption.

It provides a really great insight into Organisational Wiki Adoption, if your interested in using Wiki's within your company for collaboration - this is worth a few minutes to flip through

Organisational Wiki Adoption

View SlideShare presentation or Upload your own. (tags: intranet enterprise2.0)

Web 2.0 Expo

noreply@blogger.com (Matt Vaughan) — Fri, 26 Sep 2008 06:10:00 +0000

The Web 2.0 Expo was recently held in New York Sept 16 – 19 and Blip.tv have posted up coverage of the entire event which you can check out here

Web 2.0 Expo, co-produced by TechWeb and O'Reilly Media, is a conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies.

Two speeches that really stood out of from the rest for me were:

Jason Fried, 37signals

Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. They have created the ever so popular Basecamp online software platform.
His speech was directed towards software developers about how you shouldn’t put in all the features that customers want, as you are producing a product for a collection group not an individual, but you should still listen to customers but be very selected about which features you wish to leave in, to make sure select group of features are kept and the ones that will cause problems with others are discarded.

Ben Huh, I Can Has Cheezburger

Ben is the CEO of the company that runs I Can Has Cheezburger?, FAIL Blog, EngrishFunny.com and several other user-created humor sites.

The company has grown from nothing to serving 100 million page-views a month in less time than Sarah Palin has been governor of Alaska.

His speech shows how he was able to learn from users actions, and how user generated content can support his entire network of websites, it goes over the ways he allows users to easily create their own content whereby he now receives over 8000 submissions per day. Which goes to show how his strict guidelines for submissions and a specific formular for posting items has paid off.

Social Media Marketing in Australia

nickhac@gmail.com (Nick HaC) — Wed, 24 Sep 2008 12:23:00 +0000

There is much buzz about social media marketing in Australia at the moment, which is great news for us. We have been delivering social media marketing to our customers for around 2 years and have a few stories to share.

One of the interesting things is oldskool advertising agencies trying to setup Social Media Marketing divisions without much experience in delivering real results. At the end of the day, they are all experimenting with their clients budgets.

At shifted pixels, we have been pulled into failed Social Media Marketing campaigns for a number of large marketing and advertising agencies to help them recover their positions and not look like complete jackasses to their fortune 500 clients.

So what can we share with you about Social Media Marketing? Well here are the tips of what not to do.

1. Social Media Marketing is not about spreading old creative in new ways

2. Social Media Marketing is not about shouting your traditional media marketing message in new channels

3. Social Media Marketing is a dangerous space. Your audience can revolt and take your message and use it against you

4. Bloggers are smarter and more influential in their networks than you are. Don't abuse them, dont spam them.

5. You need to approach social media - relationship first.

6. If you are interesting enough to create an environment in which social media groups care about you, you might then earn the opportunity to talk about your product.

7. You can't "polish a turd". If your product stinks - Social media marketing can't help you.

We will share more Social Media Marketing case studies in upcoming posts. Make sure you subscribe via email in the sidebar.

If you are interested here are some older / related posts in this space

If you have any questions or feedback, be sure to leave a comment.

Are you Web 2.0 & Social Media savvy? The top 10 questions to see if you pass the test!

nickhac@gmail.com (Nick HaC) — Thu, 18 Sep 2008 01:18:00 +0000

We were thinking this morning what kinds of questions you would need to ask to find out if someone was talking crap or if they actually understand the Web 2.0 and Social Media space.

Here are the Top 10 Questions to determine if you are Web 2.0 and Social Media Savvy!

1. Name 5 known Bloggers in the Web 2.0 & Social Media Space?

2. Name 5 Australian Bloggers (or non US / your country Bloggers)?

3. Name 5 Trends/Technologies that are defined as part of Web 2.0?

4. Name 3 Social Networks other than MySpace, FaceBook, LinkedIn and Bebo?

5. Name 2 Social Bookmarking sites?

6. Name 3 Social News sites?

7. Web 3.0 is often referred to as The s__________ web

8. What do RSS, CGM and UGC stand for?

9. Which Top 10 Ranked Web 2.0 company did the 3 the former PayPal employees Steve Chen, Chad Hurley & Jawed Karim create?

10. Name 2 Microblogging Platforms?

Have we missed anything? Are these questions to hard? Leave a comment and let us know!

(PS If you think these questions might are all technical and not relevant to the average person, let me remind you my mum said the same thing to me about Web Browsers and Email not so long ago...)

Social Media Monitoring

nickhac@gmail.com (Nick HaC) — Mon, 15 Sep 2008 12:06:00 +0000

More and more of our customers are seeing the value of social media monitoring. To provide clarity, we have broken down the social media monitoring space into 4 key areas.

1. Social Media Monitoring - Data Collection from the web

2. Social Media Monitoring - Reporting and Information Filtering

3. Social Media Monitoring - Social Media Analytics and Business Intelligence

4. Social Media Monitoring - Social Media Engagement and Enterprise 2.0 Tracking

This is obviously an early stage space, and we would recommend our partner agency BuzzNumbers for more information on social media monitoring.

You can find a great article called Social Media Monitoring FAQ and Enterprise Social Media Intelligence on the BuzzNumbers Blog.