Shoestring Marketing University

50 Exceptional Small Business Guarantees

Jessica Swanson — Fri, 03 Feb 2012 11:00:58 +0000

A strong guarantee is an important component of your overall marketing strategy. In fact, an exceptional guarantee can generate more sales for small business owners in virtually every imaginable...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

How to Recover From a Small Business Marketing Disaster

Jessica Swanson — Thu, 02 Feb 2012 10:30:47 +0000

A few years back, I was one of the very first people to begin using Twitter as a marketing tool. I was generating dozens upon dozens of quality leads every day, so you can imagine how thrilled I was...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

10 Powerful and Free WordPress Plugins

Jessica Swanson — Wed, 01 Feb 2012 12:00:24 +0000

Download Your FREE WordPress Plugins: 1) Akismet Akismet checks your comments against the Akismet web service to see if they look like spam or not and lets you review the spam it catches under...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Remove Your Customer’s Roadblocks

Jessica Swanson — Tue, 31 Jan 2012 02:29:07 +0000

I love witnessing good marketing first hand. I was driving my kids to school today and noticed a very large sign in the window of our local music store. Free Guitars…inquire within Even though I...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Is Your Website Committing a Deadly Sin?

Jessica Swanson — Thu, 12 Jan 2012 02:09:07 +0000

“Everything is designed. Few things are designed well.” – Brian Reed One of my good friends (let’s call her Annie), started up an online business a few months back and can’t wait to share her...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

How to Create a LinkedIn Company Page in 5 Simple Steps

Jessica Swanson — Tue, 10 Jan 2012 17:17:47 +0000

Download the LinkedIn Company Page Guide HERE

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Supercharge Your Small Business Marketing

Jessica Swanson — Tue, 10 Jan 2012 12:57:48 +0000

“You grow most in your areas of greatest strength. It sounds odd, but you will improve the most, be the most creative, be the most inquisitive, and bounce back the fastest in those areas where you...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Kissing Frogs or Princes

Jessica Swanson — Mon, 05 Dec 2011 16:48:21 +0000

When I woke up this morning I look a quick peek at my “to-do” list and noticed that I had 25 phone calls to make. So, naturally I started organizing my file cabinet and fiddling with my website ….you...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

7 “Free Offer” Mistakes Small Business Owners Make

Jessica Swanson — Mon, 21 Nov 2011 14:44:25 +0000

Do you know the most powerful word in the marketing world? FREE. For the last few decades, the word “free” has sold billions of products and services for small business owners all over the world....

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

5 Massive Marketing Mistakes for Small Business Owners

Jessica Swanson — Fri, 18 Nov 2011 02:01:34 +0000

As Cicero once said, “We must not say every mistake is a foolish one.” But, that’s a pretty tough pill to swallow when it comes to making mistakes with your marketing. The fact remains that marketing...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.