Shoestring Marketing University

Is the Customer Always Right?

Jessica Swanson — Tue, 21 Feb 2012 11:00:57 +0000

You’ve heard the old adage: the customer is always right. You can take that stale, old advice and throw it straight into your circular file because if you have customers, then you know that they come...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Are You “Wooing” Your Prospects?

Jessica Swanson — Mon, 20 Feb 2012 11:00:34 +0000

Here’s a strange question for you. Do you believe in dating before marriage? My guess is that you’re rolling your eyes and saying, “Of course, you should date before you get married! Are you...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

10 Steps to Writing Emails That Get Results

Jessica Swanson — Mon, 06 Feb 2012 11:00:05 +0000

I remember the good ol’ days of email marketing. I would send out an email and 75% of my prospects would open it. (Can you imagine?) Then, along came the spammers, the CAN-SPAM laws, the smartphones...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

50 Exceptional Small Business Guarantees

Jessica Swanson — Fri, 03 Feb 2012 11:00:58 +0000

A strong guarantee is an important component of your overall marketing strategy. In fact, an exceptional guarantee can generate more sales for small business owners in virtually every imaginable...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

How to Recover From a Small Business Marketing Disaster

Jessica Swanson — Thu, 02 Feb 2012 10:30:47 +0000

A few years back, I was one of the very first people to begin using Twitter as a marketing tool. I was generating dozens upon dozens of quality leads every day, so you can imagine how thrilled I was...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

10 Powerful and Free WordPress Plugins

Jessica Swanson — Wed, 01 Feb 2012 12:00:24 +0000

Download Your FREE WordPress Plugins: 1) Akismet Akismet checks your comments against the Akismet web service to see if they look like spam or not and lets you review the spam it catches under...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Remove Your Customer’s Roadblocks

Jessica Swanson — Tue, 31 Jan 2012 02:29:07 +0000

I love witnessing good marketing first hand. I was driving my kids to school today and noticed a very large sign in the window of our local music store. Free Guitars…inquire within Even though I...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Is Your Website Committing a Deadly Sin?

Jessica Swanson — Thu, 12 Jan 2012 02:09:07 +0000

“Everything is designed. Few things are designed well.” – Brian Reed One of my good friends (let’s call her Annie), started up an online business a few months back and can’t wait to share her...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

How to Create a LinkedIn Company Page in 5 Simple Steps

Jessica Swanson — Tue, 10 Jan 2012 17:17:47 +0000

Download the LinkedIn Company Page Guide HERE

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.

Supercharge Your Small Business Marketing

Jessica Swanson — Tue, 10 Jan 2012 12:57:48 +0000

“You grow most in your areas of greatest strength. It sounds odd, but you will improve the most, be the most creative, be the most inquisitive, and bounce back the fastest in those areas where you...

Low-cost marketing tips, tools and techniques for small business owners on a shoestring budget.