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  <channel>
    <title>The Shopatron Blog</title>
    <link>http://ecommerce.shopatron.com/brand/rss/blog.rss</link>
    <description>Retail eCommerce is a $135 billion industry expected to grow to over $600 billion by 2020. Couple that with changes in technology and you have a retail landscape in flux. The Shopatron blog helps brands and retailers sort out where things may be going, what matters and why.</description>
    <language>en</language>
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    <title>Shopatron Meme of the Week</title>
    <link>http://ecommerce.shopatron.com/blog-entry/shopatron-meme-week</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
      &lt;div class="field-label"&gt;Featured Resource:&amp;nbsp;&lt;/div&gt;
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                    0        &lt;/div&gt;
        &lt;/div&gt;
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      &lt;div class="field-label"&gt;Resource Thumbnail:&amp;nbsp;&lt;/div&gt;
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                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="498" height="374" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/ZMLG1.jpg?1371497146" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
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&lt;div class="field field-type-text field-field-resource-summary"&gt;
      &lt;div class="field-label"&gt;Resource Summary:&amp;nbsp;&lt;/div&gt;
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                    Let’s just admit it: Mondays stink. At Shopatron, we have decided to change that.        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Let&amp;rsquo;s just admit it: Mondays stink.&lt;br /&gt;
&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/shopatron-meme-week" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/ecommerce-trends-brands">eCommerce Trends for Brands</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/meme">Meme</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/monday-blues">Monday Blues</category>
 <enclosure url="http://ec1.shopatron.com/sites/default/files/37435090.jpg" length="129329" type="image/jpeg" />
 <pubDate>Mon, 17 Jun 2013 19:26:58 +0000</pubDate>
 <dc:creator>enguyen</dc:creator>
 <guid isPermaLink="false">3304 at http://ecommerce.shopatron.com</guid>
  </item>
  <item>
    <title>How Going Local Can Benefit Your Brand</title>
    <link>http://ecommerce.shopatron.com/blog-entry/how-going-local-can-benefit-your-brand</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
      &lt;div class="field-label"&gt;Featured Resource:&amp;nbsp;&lt;/div&gt;
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                    0        &lt;/div&gt;
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&lt;div class="field field-type-filefield field-field-resource-thumb"&gt;
      &lt;div class="field-label"&gt;Resource Thumbnail:&amp;nbsp;&lt;/div&gt;
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                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="800" height="533" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/FAN9019040.JPG?1371072332" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-text field-field-resource-summary"&gt;
      &lt;div class="field-label"&gt;Resource Summary:&amp;nbsp;&lt;/div&gt;
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                    How can local retailers compete with large online retailers who lure customers with dirt-cheap prices?         &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Hyperlocal marketing has exploded over the last few years as companies of all sizes discover the power that lies in the local market.&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/how-going-local-can-benefit-your-brand" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/retail-strategies-and-trends">Retail Strategies and Trends</category>
 <pubDate>Wed, 12 Jun 2013 21:25:43 +0000</pubDate>
 <dc:creator>kmccarty</dc:creator>
 <guid isPermaLink="false">3298 at http://ecommerce.shopatron.com</guid>
  </item>
  <item>
    <title>How eBay is Becoming a Great eCommerce Solution for Brands</title>
    <link>http://ecommerce.shopatron.com/blog-entry/how-ebay-becoming-great-ecommerce-solution-brands</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
      &lt;div class="field-label"&gt;Featured Resource:&amp;nbsp;&lt;/div&gt;
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                    0        &lt;/div&gt;
        &lt;/div&gt;
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&lt;div class="field field-type-filefield field-field-resource-thumb"&gt;
      &lt;div class="field-label"&gt;Resource Thumbnail:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="698" height="499" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/Screen%20Shot%202013-05-31%20at%204.55.40%20PM.png?1370044617" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-text field-field-resource-summary"&gt;
      &lt;div class="field-label"&gt;Resource Summary:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    A few things will forever remain true of eBay: It&amp;#039;s one of the best places on Earth to find ridiculously obscure items.        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;A few things will forever remain true of eBay:&lt;/p&gt;&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/how-ebay-becoming-great-ecommerce-solution-brands" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/ecommerce-trends-brands">eCommerce Trends for Brands</category>
 <category domain="http://ecommerce.shopatron.com/category/wordpress-tag/brands">Brands</category>
 <category domain="http://ecommerce.shopatron.com/category/wordpress-tag/ebay">eBay</category>
 <category domain="http://ecommerce.shopatron.com/category/wordpress-tag/ecommerce">eCommerce</category>
 <pubDate>Fri, 31 May 2013 23:43:49 +0000</pubDate>
 <dc:creator>enguyen</dc:creator>
 <guid isPermaLink="false">3283 at http://ecommerce.shopatron.com</guid>
  </item>
  <item>
    <title>What Fab Can Teach Us About Retail Evolution</title>
    <link>http://ecommerce.shopatron.com/blog-entry/what-fab-can-teach-us-about-retail-evolution</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
      &lt;div class="field-label"&gt;Featured Resource:&amp;nbsp;&lt;/div&gt;
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            &lt;div class="field-item odd"&gt;
                    0        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-filefield field-field-resource-thumb"&gt;
      &lt;div class="field-label"&gt;Resource Thumbnail:&amp;nbsp;&lt;/div&gt;
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            &lt;div class="field-item odd"&gt;
                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="800" height="540" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/Showroom_03.jpg?1369430572" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-text field-field-resource-summary"&gt;
      &lt;div class="field-label"&gt;Resource Summary:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    What do you get when you combine a social media site, an online flash sales retailer, and a physical store? You get Fab.com.        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;What do you get when you combine a social networking site, an online flash sales retailer, and a physical store? You get &lt;a href="http://fab.com/" target="_blank"&gt;Fab.com&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/what-fab-can-teach-us-about-retail-evolution" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/retail-strategies-and-trends">Retail Strategies and Trends</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/fabcom">fab.com</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/omnichannel">omnichannel</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/retail-store">retail store</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/social-media">Social Media</category>
 <pubDate>Fri, 24 May 2013 21:24:44 +0000</pubDate>
 <dc:creator>kmccarty</dc:creator>
 <guid isPermaLink="false">3268 at http://ecommerce.shopatron.com</guid>
  </item>
  <item>
    <title>Slideshow: 5 Hot Omnichannel Trends</title>
    <link>http://ecommerce.shopatron.com/blog-entry/slideshow-5-hot-omnichannel-trends</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
      &lt;div class="field-label"&gt;Featured Resource:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    Featured Resource        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-filefield field-field-resource-thumb"&gt;
      &lt;div class="field-label"&gt;Resource Thumbnail:&amp;nbsp;&lt;/div&gt;
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            &lt;div class="field-item odd"&gt;
                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="1179" height="468" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/Screen%20Shot%202013-05-15%20at%204.28.32%20PM.png?1368660652" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-text field-field-resource-summary"&gt;
      &lt;div class="field-label"&gt;Resource Summary:&amp;nbsp;&lt;/div&gt;
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            &lt;div class="field-item odd"&gt;
                    Now that we are ushering in a new era of eCommerce that is driven by customer demands and expectations, it’s time to start thinking ahead.        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Now that we are ushering in a new era of eCommerce that is driven by customer demands and expectations, it’s time to start thinking ahead.&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/slideshow-5-hot-omnichannel-trends" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/retail-strategies-and-trends">Retail Strategies and Trends</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/omnichannel">omnichannel</category>
 <pubDate>Wed, 15 May 2013 23:30:53 +0000</pubDate>
 <dc:creator>kmccarty</dc:creator>
 <guid isPermaLink="false">3257 at http://ecommerce.shopatron.com</guid>
  </item>
  <item>
    <title>3 Memes That Will Help Improve Your eCommerce Strategy</title>
    <link>http://ecommerce.shopatron.com/blog-entry/3-memes-will-help-improve-your-ecommerce-strategy</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
      &lt;div class="field-label"&gt;Featured Resource:&amp;nbsp;&lt;/div&gt;
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                    0        &lt;/div&gt;
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&lt;div class="field field-type-filefield field-field-resource-thumb"&gt;
      &lt;div class="field-label"&gt;Resource Thumbnail:&amp;nbsp;&lt;/div&gt;
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                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="319" height="209" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/grumpycat_thmb.png?1367542099" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-text field-field-resource-summary"&gt;
      &lt;div class="field-label"&gt;Resource Summary:&amp;nbsp;&lt;/div&gt;
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                    It seems that these days, the Internet has a language of its own. And that language is also known as: the meme.         &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;It seems that these days, the Internet has a language of its own. And that language is also known as: the meme.&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/3-memes-will-help-improve-your-ecommerce-strategy" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/ecommerce-trends-brands">eCommerce Trends for Brands</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/ecommerce-strategy">ecommerce strategy</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/memes">memes</category>
 <pubDate>Tue, 07 May 2013 00:37:42 +0000</pubDate>
 <dc:creator>kmccarty</dc:creator>
 <guid isPermaLink="false">3245 at http://ecommerce.shopatron.com</guid>
  </item>
  <item>
    <title>5 Basics of Omni-Channel Retail</title>
    <link>http://ecommerce.shopatron.com/blog-entry/peter-sheldons-basics-omni-channel-ecommerce</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
      &lt;div class="field-label"&gt;Featured Resource:&amp;nbsp;&lt;/div&gt;
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                    0        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-filefield field-field-resource-thumb"&gt;
      &lt;div class="field-label"&gt;Resource Thumbnail:&amp;nbsp;&lt;/div&gt;
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                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="1600" height="1067" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/peter-sheldon-presentation.JPG?1367612225" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Despite the rapid growth of omni-channel, many retailers are still failing to implement the basic features today’s consumers expect.&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/peter-sheldons-basics-omni-channel-ecommerce" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/retail-strategies-and-trends">Retail Strategies and Trends</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/allied-commerce-summit">Allied Commerce Summit</category>
 <category domain="http://ecommerce.shopatron.com/category/wordpress-tag/ecommerce">eCommerce</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/forrester">forrester</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/omni-channel">omni-channel</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/peter-sheldon">Peter Sheldon</category>
 <pubDate>Fri, 03 May 2013 20:20:40 +0000</pubDate>
 <dc:creator>kmccarty</dc:creator>
 <guid isPermaLink="false">3246 at http://ecommerce.shopatron.com</guid>
  </item>
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    <title>“Ship My Pants:” 3 Lessons From K-Mart’s Latest Viral Video</title>
    <link>http://ecommerce.shopatron.com/blog-entry/ship-my-pants-3-lessons-k-marts-latest-viral-video</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
      &lt;div class="field-label"&gt;Featured Resource:&amp;nbsp;&lt;/div&gt;
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                    0        &lt;/div&gt;
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&lt;div class="field field-type-filefield field-field-resource-thumb"&gt;
      &lt;div class="field-label"&gt;Resource Thumbnail:&amp;nbsp;&lt;/div&gt;
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                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="636" height="350" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/Screen%20Shot%202013-04-24%20at%2010.05.29%20AM.png?1366823338" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-text field-field-resource-summary"&gt;
      &lt;div class="field-label"&gt;Resource Summary:&amp;nbsp;&lt;/div&gt;
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                    While K-Mart’s latest viral video is indeed clever, it also speaks volumes about how technology is changing the shopping experience for the better—for both shoppers and the retailers that serve them.        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;iframe width="500" height="281" src="http://www.youtube.com/embed/I03UmJbK0lA" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/ship-my-pants-3-lessons-k-marts-latest-viral-video" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/retail-strategies-and-trends">Retail Strategies and Trends</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/kmart">kmart</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/ship-store">ship-from-store</category>
 <pubDate>Wed, 24 Apr 2013 17:13:42 +0000</pubDate>
 <dc:creator>kmccarty</dc:creator>
 <guid isPermaLink="false">3237 at http://ecommerce.shopatron.com</guid>
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    <title>Brands Can Get Better Returns from Google Ads</title>
    <link>http://ecommerce.shopatron.com/blog-entry/brands-can-get-better-returns-google-ads</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
      &lt;div class="field-label"&gt;Featured Resource:&amp;nbsp;&lt;/div&gt;
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                    0        &lt;/div&gt;
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&lt;div class="field field-type-filefield field-field-resource-thumb"&gt;
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                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="1388" height="879" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/google-product-ads.png?1366129209" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;It&amp;rsquo;s been said that you have to spend money to make money.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/brands-can-get-better-returns-google-ads" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/online-marketing">Online Marketing</category>
 <category domain="http://ecommerce.shopatron.com/category/wordpress-tag/amazon">amazon</category>
 <category domain="http://ecommerce.shopatron.com/category/wordpress-tag/ecommerce">eCommerce</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/google-shopping">google shopping</category>
 <pubDate>Tue, 16 Apr 2013 16:20:10 +0000</pubDate>
 <dc:creator>kmccarty</dc:creator>
 <guid isPermaLink="false">3229 at http://ecommerce.shopatron.com</guid>
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    <title>Forrester Says Direct Sales and Manufacturer eCommerce Win</title>
    <link>http://ecommerce.shopatron.com/blog-entry/forrester-says-direct-sales-and-manufacturer-ecommerce-win</link>
    <description>&lt;div class="field field-type-text field-field-featured-resource"&gt;
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                    0        &lt;/div&gt;
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&lt;div class="field field-type-filefield field-field-resource-thumb"&gt;
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                    &lt;img  class="imagefield imagefield-field_resource_thumb" width="648" height="511" alt="" src="http://ec1.shopatron.com/sites/default/files/resource_thumbs/online-shopping.png?1365702667" /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Not many things in life are free&amp;mdash;air, sunshine, and (sometimes) good advice &amp;hellip;&lt;/p&gt;
&lt;p&gt;Thank goodness my parents didn&amp;rsquo;t charge me for their good advice.&lt;/p&gt;&lt;p&gt;&lt;a href="http://ecommerce.shopatron.com/blog-entry/forrester-says-direct-sales-and-manufacturer-ecommerce-win" target="_blank"&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
     <category domain="http://ecommerce.shopatron.com/category/category/ecommerce-trends-brands">eCommerce Trends for Brands</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/allied-commerce">allied commerce</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/branded-sales-channel">branded sales channel</category>
 <category domain="http://ecommerce.shopatron.com/category/wordpress-tag/ecommerce">eCommerce</category>
 <category domain="http://ecommerce.shopatron.com/category/tags/forrester">forrester</category>
 <pubDate>Thu, 11 Apr 2013 17:51:23 +0000</pubDate>
 <dc:creator>kmccarty</dc:creator>
 <guid isPermaLink="false">3228 at http://ecommerce.shopatron.com</guid>
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