http://ecommerce.shopatron.com/brand/rss/blog.rss Retail eCommerce is a $135 billion industry expected to grow to over $600 billion by 2020. Couple that with changes in technology and you have a retail landscape in flux. The Shopatron blog helps brands and retailers sort out where things may be going, what matters and why. en http://ecommerce.shopatron.com/corporate/resources/blog-entry/retail-resurgence-just-don%E2%80%99t-call-it-comeback There was a time when people thought eCommerce would eventually replace brick-and-mortar retail. Kind of like in old, futuristic movies where someone hits a button and the thing they want appears in their house-pod-place. But that was before the mobile revolution. Wed, 15 Feb 2012 19:56:21 +0000 http://ecommerce.shopatron.com/corporate/resources/blog-entry/conversion-testing-increased-sales-psychology-buying-behavior According to Psychology Today, different parts of our brains are triggered when we shop. Pleasure-inducing dopamine is released in anticipation of a rewarding purchase, but other parts of the brain also spring into gear to ensure that we don’t spend too much. Wed, 08 Feb 2012 17:08:55 +0000 http://ecommerce.shopatron.com/corporate/resources/blog-entry/best-of Don’t you love “Best of” albums? Instead of buying all of a band’s albums, each with two or three great songs on it, you can get all the greats in one place. Well, as 2012 is solidly upon us, I thought I would take this post to reminisce on a relatively productive year…and give you our own little “Best of” for 2011. Fri, 20 Jan 2012 17:30:29 +0000 http://ecommerce.shopatron.com/corporate/resources/blog-entry/online-paid-search-affecting-store-sales Planning your online marketing strategy for the coming year? You may want to drop by the conventional marketing department and demand some of their budget.  Tue, 10 Jan 2012 17:26:23 +0000 http://ecommerce.shopatron.com/corporate/resources/blog-entry/mobile-brings-no-boundaries-shopping-power-merchants-too The data is pretty clear, mobile is the best vehicle for providing a “no boundaries” shopping environment to customers. Reporting from Shopatron client sites shows traffic from mobile devices nearly doubled in 2011, going from 6.5% of visits at the beginning of the year to 12.2% by mid December. Fri, 06 Jan 2012 17:06:01 +0000 http://ecommerce.shopatron.com/corporate/resources/blog-entry/all-alone-office With the Christmas rush mostly over, now is a great time to take a deep breath and give yourself a chance to think strategically again. To help you with this, we’ve got a great webinar that will give you a head start thinking about next year (plus a bonus prediction below that was not included in the webinar, so read on!). Wed, 28 Dec 2011 18:32:23 +0000 http://ecommerce.shopatron.com/corporate/resources/blog-entry/holiday-shoppers-are-real-gifts-that-can-keep-giving Aside from outlining some great retail strategies to boost holiday sales, Michael Koploy, ERP Analyst for Retail Software Advice, brought up another, sometimes overlooked point in his recent blog post—the holidays are also an opportunity to acquire new, loyal customers. Mon, 19 Dec 2011 17:01:51 +0000 http://ecommerce.shopatron.com/corporate/resources/blog-entry/we-predicted-retail-shopping-boundaries-are-dissolving We recently completed our whitepaper: 10 Ways “Online” Will Change Life for Brands and Retailers in 2012, where we declared “No Boundaries” the theme for the future of retail commerce. And lo and behold, brands and retailers are taking actions that clearly confirm our predictions well before the New Year. Mon, 12 Dec 2011 19:26:56 +0000 http://ecommerce.shopatron.com/corporate/resources/blog-entry/simplicity-providing-world-class-customer-experiences In a world where “there’s an app for that” rules, the helpful, reassuring voice of a friendly, experienced customer service representative on the other end of the line can be truly refreshing, not to mention valuable. That’s why we at Shopatron put so much emphasis on providing world-class customer experiences. Wed, 07 Dec 2011 17:54:14 +0000 http://ecommerce.shopatron.com/corporate/resources/blog-entry/federal-legislation-out-state-online-taxes-appears-imminent Nationwide, state revenues are down and interstate tax confusion is high. When it comes to regulation on web sales, it has lately been an “every man for himself” situation out there, with many states passing their own in-state online sales tax laws, some onboard with recently proposed federal laws, and some still not quite satisfied. Tue, 29 Nov 2011 17:02:35 +0000