ShopLocal Blog - Retail Advertising & Shopping Trends

Pew Internet Study Reveals Average Age of Social Network Users

Brian Houchins — Fri, 06 Nov 2009 17:29:28 +0000

As more people become comfortable with the concept of social media they begin to venture into the social media waters. At first it may be a little usage of LinkedIn for business connections, then a little dabling with Facebook and before they know it they are full blown social junkies with tweets and re-tweets on [...] Related posts:

Study Finds that Consumers Trust Online Information There’s an old saying “without trust there is nothing” and...
Day 2 Of AdTech Chicago 2009 So here are the tidbits that stuck in my mind...
The Target Weekly Ad Gets Tightly Integrated Into Kaboodle’s Social Shopping Site Kaboodle.com, one of the rare bright stars in the world...

When Shopping, Keep Your Cellphone Or PDA Handy To Access ShopLocal.com

Brian Houchins — Tue, 03 Nov 2009 17:34:35 +0000

ShopLocal.com was mentioned in a US News and World Report article titled “10 Tips to Save on Holiday Gifts.” Author Rebecca Kern encourages shoppers to use ShopLocal.com when they are out shopping noting that “the website compares the price of the item of the local store you’re visiting with the prices at retail stores nearby. [...] Related posts:

Metro Cheapo Recognizes ShopLocal.com As A Great Place To Save Money & Time Helping real people save money and time is not lip...
ShopLocal.com Is Now On Twitter – Please ‘Follow’ If you are a Twitter user and interested in learning...
Twitter Deals: Getting Tweet Savings On MainStreet.com, Althea Chang talks about ways to find shopping...

Three Easy Ways Of Improving Your Rich Media Ads Performance

Patrick Flanagan — Tue, 03 Nov 2009 13:00:48 +0000

Here are three (3) easy and practical tips to use within the creative of your rich media display ad campaign, all of which are backed up by real live past campaign metrics. 1. Use human faces: People for whatever reason love to click on other people’s faces. So play to this behavior. Somehow weave at least [...] Related posts:

Part 1: Top 10 Ways To Maximize The Performance Of Your Localized Rich Media Display Ad Campaign Two of the hottest buzz words in the digital space...
Part 2: Top 10 Ways To Maximize The Performance Of Your Localized Rich Media Display Ad Campaign Part 2: Here are the last 5 best practices to...
How To Best Measure Localized Rich Media Display Ads It’s all about perspective. To be specific, there is typically...

Metro Cheapo Recognizes ShopLocal.com As A Great Place To Save Money & Time

Patrick Flanagan — Tue, 03 Nov 2009 13:00:44 +0000

Helping real people save money and time is not lip service. It has been for 10 years now, a core value of ShopLocal. Our national localized comparison shopping engine called ShopLocal.com is one of many digital channels that delivers on this commitment. The nice folks over at MetroCheapo.com wrote up a nice piece on how to [...] Related posts:

When Shopping, Keep Your Cellphone Or PDA Handy To Access ShopLocal.com ShopLocal.com was mentioned in a US News and World...
ShopLocal.com Is Now On Twitter – Please ‘Follow’ If you are a Twitter user and interested in learning...
ShopLocal Launches Location Aware iPhone Application With MasterCard Called ‘Priceless Picks’ Location based services (LBS) are red hot in the mobile...

Brendan Flynn Speaks at Rally’s Agile Success Tour

Brian Houchins — Mon, 02 Nov 2009 22:34:07 +0000

Pat Riley once said that ”excellence is the gradual result of always striving to do better.” At ShopLocal we’re always striving to create something new or utilize technology to improve efficiency, and we always strive to do better. Brendan Flynn, who heads up our Project Management and Client Services, is one of the individuals leading [...] Related posts:

ShopLocal’s Success With Agile & Rally Is Showcased In The Upcoming Agile Success Tour The ShopLocal development teams could not be as productive and...
What Should The Highest Level Metrics Of Success Within A SmartCircular Site Be For ShopLocal? Success for ShopLocal’s SmartCircular sites is really this simple: Acquire...
SmartSearch’s First Client Finds Success To Increase Campaign Size By 6X So from the initial roll out point of just one...

ShopLocal Launches It’s First iPhone Application For The Kohl’s Weekly Ad

Patrick Flanagan — Mon, 02 Nov 2009 18:40:57 +0000

The wait is over. The Kohl’s Weekly Ad & Store Finder iPhone / iPod Touch application is now live within the Apple iTunes App Store. The ShopLocal team has been working on this for months and it’s great to finally get this live for the general public (thanks Apple for working the weekend and pushing [...] Related posts:

ShopLocal Launches Location Aware iPhone Application With MasterCard Called ‘Priceless Picks’ Location based services (LBS) are red hot in the mobile...
Target Upgrades Their iPhone App To Include A Healthy Dose Of The Weekly Ad Target in it’s latest version (3.0) of their free iPhone...
Nifty Video Screencast Of The Native iPhone / iPod Touch Weekly Ad Application Here is a nice short video demo of the native...

MasterCard’s Priceless Discovery

Brian Houchins — Mon, 02 Nov 2009 18:31:38 +0000

The latest 3 minute Ad Age video focuses on MasterCard’s Priceless Picks free iPhone app. They give a quick demonstration of the app and interview MasterCard Worldwide CMO Larry Flanagan. Click here for the Ad Age video. ShopLocal helped launch this app in July, and it was a fun experience working with McCann Erickson and the [...] Related posts:

ShopLocal Launches Location Aware iPhone Application With MasterCard Called ‘Priceless Picks’ Location based services (LBS) are red hot in the mobile...
Nifty Video Screencast Of The Native iPhone / iPod Touch Weekly Ad Application Here is a nice short video demo of the native...
How Retailers Are Making Use Of Native iPhone Applications The market has spoken. Getting a branded iPhone application live...

Canadian Tire Launches A Limited Store Test Of Touch Screen Kiosks That Have The Weekly Flyer Embedded Within Them

Patrick Flanagan — Mon, 02 Nov 2009 13:00:28 +0000

Within a limited number of Canadian Tire physical stores, a test is now underway to see how in store shoppers react and use a new touch screen Fujitsu kiosk that enables them to browse the weekly flyer (ShopLocal powered of course) among a product locator, price verifier and browsing the CanadianTire.com site. It’s exciting to see [...] Related posts:

How To Speak Multiple Languages Smarter? Localize. So a few weeks ago, I wrote about how ShopLocal...
Office Depot Launches A Virtual Store To Suppliment The Weekly Circular Called “The Survival Of The Smartest“, this new Office Depot...
Best Buy Sees Limited First Time Success With Augmented Reality Test So with both Wal-Mart and Best Buy trying out augmented...

Some Positive Signs Around Continued Newspaper Insert Usage

Patrick Flanagan — Sat, 31 Oct 2009 13:00:41 +0000

Ran across a fairly recent NAA study (performed by Scarborough Research in 2008 and MORI Research in 2009) and given all the not so great news that came out this week around newspaper circulation, thought a counter point of view would be worth while to explore. 75% of all U.S. adults read a newspaper in print [...] Related posts:

Good News For America’s Newspapers: More Than 70% Of Adults Are Still Reading Newspaper Inserts The NAA (Newspaper Association of America) recently updated a study...
Continued Shopper Interest in Circulars Pushes ShopLocal Index to Record High in August 2009 The ShopLocal Retail Index was up 39 percent for the...
How Coupons Are Slowing Transitioning To Digital Distribution A recent article in the Huffington Post (Sept 25, 2009)...

Meijer Goes Live With True Full Screen Circular Browsing

Patrick Flanagan — Fri, 30 Oct 2009 13:00:13 +0000

Meijer yesterday unleashed a real great addition to their weekly ad site called Full Screen browsing. Just like a YouTube video when maximized that takes over every inch of a user’s monitor, now when browsing the circular a user can see the largest possible circular page images. It also reduces all of the noise that [...] Related posts:

Welcome Full Screen Browsing To SmartCircular 4.1 The most common piece of feedback that the ShopLocal team...
Creative Ink Management – Print Multiple Circular Pages The latest and greatest SmartCircular feature is now live. Multi-page...
Shoppers Take Full Advantage Of Circular Central ShopLocal has launched Circular Central, a distributable multi-retailer shopping site...