ShoutEx Online Marketing

Landing Page Analysis

Zaki Usman — Tue, 21 Feb 2012 06:04:28 +0000

This landing page analysis post compares a visitors length of stay with the probability of bouncing or converting. The analysis shows the 3 pattern of users including (1) passerbys, (2) optimum conversions (3) zombies.

Motorola fights speeding ticket

Zaki Usman — Tue, 14 Feb 2012 05:16:49 +0000

I came across an interesting piece of news about a guy who managed to successfuly fight his speeding ticket because of this location based phone. He was clocked going 15 mph over the speed limit, where as the GPS on his phone only recorded his max speed to be 1 mph above. He took the [...]

Video animation for Visma Reporting

Zaki Usman — Tue, 07 Feb 2012 04:28:02 +0000

Its not easy to articulate a technical solution, especially when it has to deal with the dry subject of ERP. This was the case in one of our recent projects with Visma Reporting. Our client wanted a cool and informative video to go along with the new website. The goal was two fold, first to [...]

4 must have iPad apps

Zaki Usman — Tue, 31 Jan 2012 02:39:19 +0000

Keynote I find this app to be beautifully designed for the iPad. I use it often to make powerful presentations on the run. For a price tag of $9.99 this little utility is worth every penny. You don’t even need to know Keynote on the mac to use it. As long as you’ve some idea [...]

AdCenter has no love for Chrome/Safari

Zaki Usman — Tue, 24 Jan 2012 02:18:30 +0000

Today, I inadvertently decided to login into Microsoft AdCenter, only to find the following message: Are you serious? You don’t support Chrome and Safari? Looking at the latest stats, Chrome has doubled its market share in 12 months and IE has slowly declined during the same time? Yet with such figures, you still continue to ignore [...]

WeMonIt: Get alerts when website is down

Zaki Usman — Sat, 21 Jan 2012 07:10:35 +0000

Came across a cool SaaS tool called WeMonIt. It allows you to monitor your web-app for downtime. If the app doesnt respond in a timely fashion, WeMonIt sends you an alert (through email, text or push notification). The service is free upto 5 sites, additional sites can be added for a nominal fee. WeMonIt has [...]

Offline Google Advertising

Zaki Usman — Tue, 10 Jan 2012 00:54:27 +0000

Google is advertising for Chrome browser in Germany using offline banner ads. Is it to lure IE users and snub Facebook's ubiquitous presence? Is it to build up a future user-base for Google Chrome OS? Or is it all the above? Read more to find out.

Chrome makes 8 major version releases in 2011

Zaki Usman — Thu, 29 Dec 2011 17:32:40 +0000

How many browser versions did you upgrade this year? I was on v8 of Chrome on New Years day, and now by Christmas I’m on v16. So that’s 8 versions in a year… what the hell? And I remember the time when IE6 to IE7 took 5 years to release. So what exactly is going [...]

How to loadup webpages faster

Zaki Usman — Tue, 27 Dec 2011 00:11:00 +0000

Best way to speed up your website is to think and design with green initiatives: Conserve and resuse. Run a tight ship Conserve by reducing waste in your html – keep things tight and short. Dont load up large images just to resize them on the browser as thumbnails. Total waste of bandwidth as well [...]

Backlink SEO technique

Zaki Usman — Mon, 19 Dec 2011 23:57:55 +0000

I’ve been looking at 360cities.net since the start of the year. The site allows you to upload high quality images and automatically stitch it together to make cool panoramas. For example have a look at this awesome pano from Gare de Guillemins in Belgium. SEO techniques I like how 360cities have optimized their site for search engines. ”Panoramic” keyword [...]

Happy Holidays

Zaki Usman — Fri, 16 Dec 2011 11:13:37 +0000

Its been an exciting year for us at ShoutEx Inc. We rebranded our company at the start of the year, worked with some amazing new clients, received industry recognition through peer review and publications as well as launching AppAuthority. We would like to thank everyone for an exciting year and look forward to the opportunities [...]

WordPress 3.3 Sonny: a box of goodies

Zaki Usman — Thu, 15 Dec 2011 08:44:06 +0000

A few days ago I started upgrading my various blogs to WordPress 3.3. I like the new, slick looking style – it’s minimalist but very intuitive. It features Flyout Menus and a simplified, persistent admin toolbar at the top. I also like the backend upgrades. Support for co-editing: It’s now easier to work with a few team [...]

Google Adwords cost savings with residual searches

Zaki Usman — Mon, 12 Dec 2011 23:38:07 +0000

You can save your Google Adwords budget by using residual search terms. These will lower your CPC and also give you better quality traffic.

Print Advertising Fundementals

Zaki Usman — Wed, 07 Dec 2011 23:30:45 +0000

The Four Factors that effect Print Advertising.

Web KPI – What to measure in online marketing

Zaki Usman — Mon, 05 Dec 2011 23:29:23 +0000

Now that you’ve Google Analytics set up – What now? Start measuring key metrics that make sense for your sales model. If you can sell online, you can assign your leads and goals monetary value. Such analysis help optimize your online campaigns. Here are a few pointers to get you started. Web Unique New Visitors [...]