Want to build a high-retention experience?
We work with startups, game studios & innovation orgs to
- Accelerate new product development with advanced validation techniques
- Discover customers’ real needs early in development
- Drive long term engagement through launch & beyond
What We Do
AI-Powered Journey Design
You’ve got to find your own window of opportunity. Game Thinking is your instruction manual.
Garry Tan
CEO, Y Combinator
Who We Help
We work with innovative teams, founders & product leaders
Now I can do research much earlier & set my teams up for success
Bonnie Chiurazzi
Director Market Insights, Glassdoor
This program help me serve customers better & deliver client solutions faster.
Dylan Watkins
Founder, Reality Smash
I was amazed at how quickly we found our ideal target customers. This stuff works.
Robin Allenson
CEO & Founder, Similar.ai
How We Work
Build better products with Game Thinking
What is Game Thinking?
Game Thinking is a proven innovation system that blends Game Design, Systems Thinking, Design Thinking, and Agile/Lean Practices into a potent recipe for accelerating innovation.
Is Game Thinking just for games?
Game Thinking isn’t just for games. Teams who work in automotive, beauty, education, entertainment, finance, healthcare, manufacturing, & technology have launched successful products using Game Thinking.
Game studios, hot startups & global brands worldwide have used Game Thinking to build breakthrough innovations. And you can too.
This program made me a better, more strategic product maker
Ian Brand
Product Innovation @ General Motors
Game Thinking saved us from struggling through Customer Discovery on our own
Cara Meverden
Podcasts @ Apple
Is Game Thinking the same as “gamification”?
Not at all. Game Thinking distills the development process behind hit games into a step-by-step system.
Gamification can open the door & gets people interested in the power of games. Game Thinking is the next step.
If you want to bring your ideas to life like a game designer, with a compelling Journey & sticky Habit Loops, then Game Thinking is for you.
Game Thinking is WAY better than gamification. The more I learned, the more in love I fell with it
Jared Spool
Founder, Makers of Awesomeness
Game Thinking gets FAR better results for our clients than Gamification
Jaxton Cheah
Gamification Coach
Find out more about what Game Thinking is and how it works.
Programs
Get the innovation tools you need to succeed
Isn’t it time to work smarter?
You & your team get a powerful toolkit that accelerates product innovation & cross-functional collaboration across your company.
Who We Are
Meet the people behind Game Thinking.
We’re Amy Jo & Scott Kim — veteran game designers & UX professionals.
We’ve worked on massive breakthrough hits like The Sims, Rock Band, Covet Fashion, Bejewelled 2, & Tetris.
Along the way, we synthesized the best practices we learned first-hand by working with mega-successful innovators & teams.
Those insights evolved into Game Thinking — a step-by-step system for innovating smarter & driving retention.
Book
We’ve bundled our insights into the book Game Thinking, which details our system and process step-by-step.
Our best-selling book is used by top game studios, fast-growing startups, & global brands.
Want to use Jobs-To-Be-Done to build the right product? You’re in good hands with Amy Jo
Bob Moesta
Founder, ReWired Group
Working with Amy Jo is like having a world-class product designer in your pocket
Eugenia Kuyda
CEO, Replika.ai
Amy Jo’s MVP methodology is fantastic. The results you’ll see are a no-brainer
Ofer Leidner
President, Twill / Happify
Amy Jo has a refined, effective process for bringing new ideas to life
Blair Ethington
VP @ eBay
Who You Are
What’s your innovation style?
Take our quiz to find out more about what kind of innovator you are.
Upon completion, you’ll receive a free innovation cheatsheet with tips that match your style!
