<link>http://www.signaturestrategies.com</link> <description>Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding</description> <lastBuildDate>Wed, 18 Jan 2012 18:56:38 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/signaturestrategies" /><feedburner:info uri="signaturestrategies" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item> <title>Warning: exaggerating is not good branding http://feedproxy.google.com/~r/signaturestrategies/~3/R8lu_3sbilU/ http://www.signaturestrategies.com/brand_managment/warning-exaggerating-good-branding/#comments Thu, 09 Jun 2011 22:06:17 +0000 Martin Jelsema brand managementbrand platformbrand promisebrand valuebranding http://www.signaturestrategies.com/?p=646
  • Is “green” a brand differentiator? Like so many previous movements, “green” is a bandwagon that...
  • Three criteria for a good logo Eric Karjaluoto of smashLAB Inc and his group designed a...
  • Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
    • ]]>     http://www.signaturestrategies.com/brand_managment/warning-exaggerating-good-branding/feed/ 0 http://www.signaturestrategies.com/brand_managment/warning-exaggerating-good-branding/ A brand palette can help ensure continuity http://feedproxy.google.com/~r/signaturestrategies/~3/zeiUCzlU6Us/ http://www.signaturestrategies.com/brand_managment/brand-palette-ensure-continuity/#comments Tue, 17 May 2011 20:58:36 +0000 Martin Jelsema brand palettebrand platformbrandingChuck Greendesign paletteIdeabook http://www.signaturestrategies.com/?p=634 http://www.signaturestrategies.com/brand_managment/brand-palette-ensure-continuity/feed/ 1 http://www.signaturestrategies.com/brand_managment/brand-palette-ensure-continuity/ Logo designs for logo designers aren’t up to snuff http://feedproxy.google.com/~r/signaturestrategies/~3/MOO3jSNak24/ http://www.signaturestrategies.com/logo_design/logo-designs-logo-designers-arent-snuff/#comments Fri, 13 May 2011 03:36:18 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=609
  • Three criteria for a good logo Eric Karjaluoto of smashLAB Inc and his group designed a...
  • Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...
  • Logo design guidelines abet a strong brand Unless you’re a graphics designer, you may never design a...
    • ]]>     http://www.signaturestrategies.com/logo_design/logo-designs-logo-designers-arent-snuff/feed/ 0 http://www.signaturestrategies.com/logo_design/logo-designs-logo-designers-arent-snuff/     A remarkable branding website http://feedproxy.google.com/~r/signaturestrategies/~3/SZvbjde6q1k/ http://www.signaturestrategies.com/branding-resources/remarkable-branding-website/#comments Fri, 02 Apr 2010 17:32:09 +0000 Martin Jelsema brand loyaltybrandingcult brandingThe Cult Branding Companyword of mouth http://www.signaturestrategies.com/?p=534
  • Cult branding: how to do it. BJ Bueno, author of The Power of Cult Branding, has...
    • ]]>     http://www.signaturestrategies.com/branding-resources/remarkable-branding-website/feed/ 0 http://www.signaturestrategies.com/branding-resources/remarkable-branding-website/     Branding Books from Left Field http://feedproxy.google.com/~r/signaturestrategies/~3/VVqbNADKE4k/ http://www.signaturestrategies.com/branding-resources/branding-books-left-field/#comments Thu, 04 Mar 2010 01:07:23 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=474
  • Three more outstanding branding books I promised reviews on three other branding books I’ve...
  • Branding books that might actually help you brand Here are the first three books that have been the...
    • ]]>     http://www.signaturestrategies.com/branding-resources/branding-books-left-field/feed/ 0 http://www.signaturestrategies.com/branding-resources/branding-books-left-field/     Three more outstanding branding books http://feedproxy.google.com/~r/signaturestrategies/~3/vjq7ujtBl-A/ http://www.signaturestrategies.com/branding/outstanding-branding-books/#comments Sun, 21 Feb 2010 04:22:49 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=452
  • Branding Books from Left Field the three books I’m recommending today address three non-branding topics,...
  • Branding books that might actually help you brand Here are the first three books that have been the...
    • ]]>     http://www.signaturestrategies.com/branding/outstanding-branding-books/feed/ 0 http://www.signaturestrategies.com/branding/outstanding-branding-books/     Branding books that might actually help you brand http://feedproxy.google.com/~r/signaturestrategies/~3/zYHFMLqEshw/ http://www.signaturestrategies.com/branding-resources/branding-books-brand/#comments Thu, 11 Feb 2010 19:41:30 +0000 Martin Jelsema Blue Ocean Strategybranding booksbranding resourcesBrandSimpleThe Infinite Asset http://www.signaturestrategies.com/?p=418
  • Three more outstanding branding books I promised reviews on three other branding books I’ve...
  • Branding Books from Left Field the three books I’m recommending today address three non-branding topics,...
    • ]]>     http://www.signaturestrategies.com/branding-resources/branding-books-brand/feed/ 0 http://www.signaturestrategies.com/branding-resources/branding-books-brand/     Foundational Illustrations as a Branding Element? http://feedproxy.google.com/~r/signaturestrategies/~3/oEtCebetN8k/ http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/#comments Tue, 23 Dec 2008 01:02:24 +0000 Martin Jelsema branding elementsChuck Greengraphic standardsIllustrationlogos http://www.signaturestrategies.com/?p=366 http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/feed/ 0 http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/ Green Is Not a Differentiator Any More http://feedproxy.google.com/~r/signaturestrategies/~3/Mjj2VwGA8BM/ http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/#comments Fri, 19 Dec 2008 01:58:54 +0000 Martin Jelsema Ad Agebrand managementbranding strategiesBrandWeekdifferentiationgreen http://www.signaturestrategies.com/?p=345 http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/feed/ 0 http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/ Branding for Bucks Naming Resources http://feedproxy.google.com/~r/signaturestrategies/~3/Lt74zOMXCnM/ http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/#comments Fri, 12 Dec 2008 19:28:11 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=336 http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/feed/ 0 http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/