Foundational Illustrations as a Branding Element?</h1> <article> <h1>Foundational Illustrations as a Branding Element?</h1> <p>Martin Jelsema — Tue, 23 Dec 2008 01:02:24 +0000</p> Logos have always been pretty static. Even in the age television, when a logo was animated it retained its identity. But in recent years, there has been a trend toward not only animating by presenting the logo in different forms and formats<p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> <article> <h1>Green Is Not a Differentiator Any More</h1> <p>Martin Jelsema — Fri, 19 Dec 2008 01:58:54 +0000</p> Several months ago I began a series of posts about differentiating your brand. Over the next couple of months I identified several ways you could explore differentiating your business or product. Well, here�s one I missed. And a good thing, too.<p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> <article> <h1>Branding for Bucks Naming Resources</h1> <p>Martin Jelsema — Fri, 12 Dec 2008 19:28:11 +0000</p> Last blog I mentioned the three most useful reference books I use when generating name candidates. But I neglected to publish the Amazon links to these volumes. Here they are: Word Menu by Stephen Glazier. Roget�s 21st Century Thesaurus edited by Barbara Ann Kipfer. The Complete Word Book by Mary A. De Vries In addition there are several other [...]<p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> <article> <h1>Branding for Bucks: Beginning the naming process</h1> <p>Martin Jelsema — Fri, 05 Dec 2008 01:39:26 +0000</p> Here I identify several resources available to help you create long lists of name candidates. <p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> <article> <h1>Networks and Tribes, oh my!</h1> <p>Martin Jelsema — Tue, 18 Nov 2008 16:11:16 +0000</p> As a traffic building and customer retention process, I absolutely endorse the concept of tribe building. But it's nothing new.<p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> <article> <h1>Branding for Bucks: preparing to name</h1> <p>Martin Jelsema — Sat, 25 Oct 2008 16:48:36 +0000</p> Naming your business can be the most excruciating aspect of brand-building - unless you�re prepared for it. Entrepreneurs are usually impatient and action-oriented, so when it comes to naming they might find themselves �settling� for a second-class name just so they can get on with the �important� matters of business-building.<p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> <article> <p>Martin Jelsema — Fri, 24 Oct 2008 04:55:34 +0000</p> So what is a brand story? For a new business, it probably hinges on why the founders are gung ho about starting up. What caused the founders to think about a problem the company sets out to alleviate? Who are the founders and what makes them so passionate about the company�s vision and mission?<p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> <article> <h1>Branding for Bucks: the brand promise</h1> <p>Martin Jelsema — Wed, 22 Oct 2008 23:04:35 +0000</p> We�ve gone through the process of creating a brand platform � check out the series starting with Branding for Bucks: what entrepreneurs should know � so now we�re ready to fashion the first externally oriented branding element, the brand promise.<p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> <article> <h1>Branding for Bucks: assembling the planks into a brand platform</h1> <p>Martin Jelsema — Wed, 15 Oct 2008 23:07:26 +0000</p> In previous post I�ve identified the �planks� in a branding platform, that base structure required to develop meaningful, consistent and relation-building brands. Just to summarize, I�ve listed the planks with links back to the original posts.<p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> <article> <h1>Branding for Bucks: mapping the customer journey</h1> <p>Martin Jelsema — Wed, 15 Oct 2008 04:37:59 +0000</p> There�s one last major element to the branding platform. Remember, the platform contains the basis for brand development and growth over time. And this last plank in the platform helps you focus on what�s important to stakeholders, especially prospects and customers.That element is mapping prospects by means of �touchpoints� with your brand.<p>Post from: <a href="http://www.signaturestrategies.com"></a></p> Related posts:<ol><li><a href='http://www.signaturestrategies.com/logo_design/foundational-illustrations-as-a-branding-element/' rel='bookmark' title='Permanent Link: Foundational Illustrations as a Branding Element?'>Foundational Illustrations as a Branding Element?</a> <small>Logos have always been pretty static. Even in the age...</small></li><li><a href='http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/' rel='bookmark' title='Permanent Link: Green Is Not a Differentiator Any More'>Green Is Not a Differentiator Any More</a> <small>Several months ago I began a series of posts about...</small></li><li><a href='http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/' rel='bookmark' title='Permanent Link: Branding for Bucks Naming Resources'>Branding for Bucks Naming Resources</a> <small>Last blog I mentioned the three most useful reference books...</small></li><li><a href='http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/' rel='bookmark' title='Permanent Link: Branding for Bucks: Beginning the naming process'>Branding for Bucks: Beginning the naming process</a> <small>Here I identify several resources available to help you create...</small></li><li><a href='http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/' rel='bookmark' title='Permanent Link: Networks and Tribes, oh my!'>Networks and Tribes, oh my!</a> <small>As a traffic building and customer retention process, I absolutely...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/' rel='bookmark' title='Permanent Link: Branding for Bucks: preparing to name'>Branding for Bucks: preparing to name</a> <small>Naming your business can be the most excruciating aspect of...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/' rel='bookmark' title='Permanent Link: Branding for Bucks: What�s your story?'>Branding for Bucks: What�s your story?</a> <small>So what is a brand story? For a new business,...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/' rel='bookmark' title='Permanent Link: Branding for Bucks: the brand promise'>Branding for Bucks: the brand promise</a> <small>We�ve gone through the process of creating a brand platform...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/' rel='bookmark' title='Permanent Link: Branding for Bucks: assembling the planks into a brand platform'>Branding for Bucks: assembling the planks into a brand platform</a> <small>In previous post I�ve identified the �planks� in a branding...</small></li><li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/' rel='bookmark' title='Permanent Link: Branding for Bucks: mapping the customer journey'>Branding for Bucks: mapping the customer journey</a> <small>There�s one last major element to the branding platform. Remember,...</small></li></ol> Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>. </article> </main></body></html>