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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0"><channel><title>Silver Square</title> <link>http://www.silversquareinc.com</link> <description /> <lastBuildDate>Tue, 28 Feb 2012 15:20:45 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/silversquareinc/vCuD" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="silversquareinc/vcud" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">silversquareinc/vCuD</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Ffeeds.feedburner.com%2Fsilversquareinc%2FvCuD" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2Fsilversquareinc%2FvCuD" src="http://www.newsgator.com/images/ngsub1.gif">Subscribe with NewsGator</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://feeds.my.aol.com/add.jsp?url=http%3A%2F%2Ffeeds.feedburner.com%2Fsilversquareinc%2FvCuD" src="http://o.aolcdn.com/favorites.my.aol.com/webmaster/ffclient/webroot/locale/en-US/images/myAOLButtonSmall.gif">Subscribe with My AOL</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.bloglines.com/sub/http://feeds.feedburner.com/silversquareinc/vCuD" src="http://www.bloglines.com/images/sub_modern11.gif">Subscribe with Bloglines</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.netvibes.com/subscribe.php?url=http%3A%2F%2Ffeeds.feedburner.com%2Fsilversquareinc%2FvCuD" src="http://www.netvibes.com/img/add2netvibes.gif">Subscribe with Netvibes</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://fusion.google.com/add?feedurl=http%3A%2F%2Ffeeds.feedburner.com%2Fsilversquareinc%2FvCuD" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" href="http://www.pageflakes.com/subscribe.aspx?url=http%3A%2F%2Ffeeds.feedburner.com%2Fsilversquareinc%2FvCuD" src="http://www.pageflakes.com/ImageFile.ashx?instanceId=Static_4&amp;fileName=ATP_blu_91x17.gif">Subscribe with Pageflakes</feedburner:feedFlare><item><title>Mrs. Leap Year – Proust Questionnaire</title><link>http://www.silversquareinc.com/mrs-leap-year-proust-questionnaire/</link> <comments>http://www.silversquareinc.com/mrs-leap-year-proust-questionnaire/#comments</comments> <pubDate>Tue, 28 Feb 2012 14:29:02 +0000</pubDate> <dc:creator>Matt Kiefer</dc:creator> <category><![CDATA[The Proust]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=7085</guid> <description><![CDATA[That&#8217;s right, she is one of the unlucky ones born on February 29th. She is 14 going on 60. (Do the math!) Mrs. Year dreams of working for the Olympics, World Cup, or Presidential campaigns. 1. What is your most marked characteristic? Looking much [...] ]]></description> <content:encoded><![CDATA[<p>That&#8217;s right, she is one of the unlucky ones born on February 29th. She is 14 going on 60. (Do the math!) Mrs. Year dreams of working for the Olympics, World Cup, or Presidential campaigns.</p><p><strong><img class="alignleft size-full wp-image-7087" title="leap" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/leap.jpg" alt="" width="150" height="150" />1. What is your most marked characteristic? </strong>Looking much older than I really am.</p><p><strong>2. What is the quality you most like in a man? </strong>Also being born on February 29, like my husband. (Though he is much older than me being 22.)</p><p><strong>3. What is the quality you most like in a woman? </strong>She likes to party.</p><p><strong>4. What do you most value in your friends? </strong>Their availability on February 28th.</p><p><strong>5. What is the trait you most deplore in yourself? </strong>The inability to act my age.</p><p><strong>6. What is your idea of perfect happiness? </strong>Watching Pirates of Penzance with my husband.</p><p><strong>7. What do you regard as the lowest depth of misery? </strong> When they split the Olympics so they became every 2 years instead of every 4.</p><p><strong>8. Who are your favorite writers? </strong>Audrey Niffenegger, the author of Time Traveler&#8217;s Wife &#8211; they had it worse than I do.</p><p><strong>9. What is your current state of mind? </strong>Thrilled.</p><p><strong>10. What is your motto? </strong>The best things in life happen every 4 years.</p><p><strong>11. What is your greatest fear? </strong>February 30</p><p><strong>12. What is your greatest extravagance? </strong>Every 4 years, I have 3 years worth of birthdays to make up for. They are blowouts!</p><p><strong>13. On what occasion do you lie? </strong>Every time someone asks me when my birthday is, or how old I am.</p><p><strong>14. What do you dislike most about your appearance? </strong>My big feet.</p><p><strong>15. Which words or phrases do you most overuse? </strong>Leap year.</p><p><a href="http://silversquareinc.com/wp-content/uploads/2010/01/ProustHeader2.gif"><img title="ProustHeader" src="http://silversquareinc.com/wp-content/uploads/2010/01/ProustHeader2.gif" alt="" width="450" height="261" /></a></p><p>&nbsp;</p><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/mrs-leap-year-proust-questionnaire/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>18 best places in Indianapolis for a lunch meeting</title><link>http://www.silversquareinc.com/18-best-places-in-indianapolis-for-a-lunch-meeting/</link> <comments>http://www.silversquareinc.com/18-best-places-in-indianapolis-for-a-lunch-meeting/#comments</comments> <pubDate>Fri, 24 Feb 2012 11:00:39 +0000</pubDate> <dc:creator>Clay Mabbitt</dc:creator> <category><![CDATA[Local]]></category> <category><![CDATA[indianapolis]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6935</guid> <description><![CDATA[Last month we talked to some of the bright minds in Indy to put together the post 22 Indianapolis Businesses You Should Know. The post was such a resounding success, that we decided we better give you guys more of what you clearly want. [...] ]]></description> <content:encoded><![CDATA[<p>Last month we talked to some of the bright minds in Indy to put together the post <a title="22 Indianapolis Businesses You Should Know" href="http://www.silversquareinc.com/22-indianapolis-businesses-you-should-know/">22 Indianapolis Businesses You Should Know</a>. The post was such a resounding success, that we decided we better give you guys more of what you clearly want. This time around we asked folks about their favorite spot in Indy for a lunch meeting. We told them that might mean a quiet cafe with free wifi, a four star restaurant downtown to wine and dine their best clients, or a hotel conference room that can seat 50.</p><p>As expected we received a wide variety of responses.</p><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img title="Peter Dunn" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Peter-Dunn-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Peter Dunn</strong> is personal finance author and media personality <a href="http://petetheplanner.com/">Pete the Planner</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.vineandtable.com/"><img class="aligncenter size-full wp-image-6954" title="Vine and Table" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/vine-and-table.gif" alt="" width="320" height="76" /></a></h2><p>When I want to have a working lunch, I always suggest <strong>Vine and Table</strong> in Carmel. The sandwiches are easily the best sandwiches north of Broad Ripple, and have fresh local ingredients. The dining room is private, and the tables are HUGE. This may sound silly, but there is nothing worse than a bistro table when you are trying to spread out work documents and/or computers. And yes, they have free WI-FI. Try the veal. I&#8217;m kidding. They don&#8217;t have veal. But if they did, you should try it.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img title="Bruce Kidd" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Bruce-Kidd-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Bruce Kidd</strong> is a senior vice-president at <a href="http://www.walkerinfo.com/">Walker Information</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.konajacksindy.com/"><img class="aligncenter size-full wp-image-6956" title="Kona Jacks" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/kona-jacks.gif" alt="" width="92" height="100" /></a></h2><p><strong>Kona Jacks</strong> is an outstanding location for a lunch meeting for two or 10.   Located on N Meridian at 96th Street, Kona Jacks is a family owned and operated  business and has been a favorite gathering place me and many of my friends for dinner or drinks for almost 20 years.   It is also an outstanding location for business luncheons because of its convenient location, outstanding food and great service, casual atmosphere and the high likelihood I will run into lots of friends from the business community every time I go.   Sushi made to order, fresh fish, great soups, salads and sandwiches along with an assortment of pasta dishes fill the menu and are sure to please any guest I take for lunch.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img title="Despi Ross" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Despi-Ross-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Despi Ross</strong> is the manager of creative media design and development at <a href="http://www.childrensmuseum.org/">The Children’s Museum</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.goosethemarket.com/"><img class="aligncenter size-full wp-image-6959" title="Goose the Market" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/goose-the-market.gif" alt="" width="150" height="100" /></a></h2><p>I love supporting local businesses, and I really love sharing local food with new people, so I often suggest <strong>Goose the Market</strong> for lunch meetings. Be warned that the place is always hopping at lunchtime, so planning an early or late lunch might be advisable, but it is a fun and frenetic atmosphere that makes chatting, brainstorming and conducting business an absolute pleasure. There&#8217;s also a great sandwich board to choose from and I get the Batali (with no mayo), every time. Not because I am unadventurous, but because it is just that good. And, you can pick up something wonderful for dinner on your way out. Win-win.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img class="alignnone size-thumbnail wp-image-6968" title="chuck-gose" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/chuck-gose-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Chuck Gose</strong> is the director of business development and social media at <a href="http://www.mediatile.com">MediaTile</a> as well as the co-founder of <a href="http://www.indysm.org">Indianapolis Social Media</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.awineexperience.com/"><img class="aligncenter size-full wp-image-6969" title="Tastings" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/tastings.jpg" alt="" width="225" height="100" /></a></h2><p>I&#8217;m almost hesitant to share my favorite spot for a lunch meeting because it is that good. <strong>Tastings</strong>, located next to the Conrad, is right in the middle of downtown. Most people either think (A) it&#8217;s the Conrad&#8217;s hotel bar or (B) it&#8217;s only open at night. Neither of which are true. They have a great lunch menu that&#8217;s not overly priced (I highly recommend the filet mignon flatbread pizza). What also makes this a great lunch spot is its location (right downtown with easy parking) and the seating inside (an array of couches and tables). But the main reason I like it? Nobody knows about it so it&#8217;s quiet. You can actually have a business conversation at lunch. And oh yeah, free Wi-Fi.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img class="alignnone size-thumbnail wp-image-6971" title="Tiffany Benedict Berkson" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/hipicsquare-2-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Tiffany Benedict Berkson</strong> is a writer, researcher, and founder of <a href="http://historicindianapolis.com/">Historic Indianapolis</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2 style="text-align: center;">University Park</h2><p>Though it&#8217;s not as often as I&#8217;d like, my favorite lunch meetings have been in <strong>University Park</strong>. It&#8217;s across the street from the Old Chamber of Commerce Building (where I have an office). The park offers a few picnic tables (11:30 lunch greatly improves your chances of getting one of them) and tons of atmosphere&#8211;and of course, my favorite, a few historic buildings&#8211;I love the old U.S. Post Office and Courthouse. I&#8217;ve brown-bagged it once, and other times, I&#8217;ve grabbed some take away. The fresh air and sound of the DePew Fountain beats the din of a packed restaurant with poor acoustics any day. Obviously it&#8217;s weather-dependent, but a refreshing and inspiring change of pace!</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img class="alignnone size-thumbnail wp-image-6973" title="daniel incandela" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/daniel-incandela-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Daniel Incandela </strong>is senior manager of interactive at <a href="http://www.exacttarget.com/">ExactTarget</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.thetamaleplace.com/"><img class="aligncenter size-full wp-image-6974" title="The Tamale Place" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/tamale-place.jpg" alt="" width="320" height="41" /></a></h2><p>The ideal place for a lunch meeting? How about a spot that combines mouth watering food and creative problem solving in finding a seat? Head over to <strong>The Tamale Place</strong> on Indy’s west side for some homemade tamales or deliciously hand crafted, cheesily melted tacos. Seating is limited, so enjoy discussing your latest merger or acquisition, inches from a complete stranger (and with taco juice all up in your soul patch).  You really haven’t ordered enough if you don’t spend the rest of the afternoon curled up in your cubicle with stomach cramps. Nonetheless, it’s worth it, because the food is THAT good. Your lunch partner, despite experiencing identical stomach cramps, will be obsessively pressing Send/Receive in their Outlook, hoping you’ve scheduled a follow up lunch appointment at The Tamale Place. Trust me.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img title="Evan Bedel" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Evan-Bedel-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Evan Bedel</strong> is a financial planner at <a href="http://www.bedelfinancial.com/">Bedel Financial Consulting</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.champps.com/"><img class="aligncenter size-full wp-image-6980" title="champps" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/champps.gif" alt="" width="100" height="100" /></a></h2><p>Keep it classy at <strong>Champps Americana Restaurant</strong>. Champps may not be Ruth’s Chris, but it’s a great lunch spot. The Champps at Keystone at the Crossing is a convenient location with a broad menu selection. If you are looking for a quiet, spacious table to discuss business or a laid-back environment to catch-up with a friend, Champps is the place. The menu is filled with everything from great burgers to healthy, hearty salad entrees. The broad selection allows your client or friend to indulge their mood with no limitations. I find the service to be top notch and the price to be business lunch appropriate. When I’m looking for a casual location to meet a client or business professional, my choice is Champps. Plus, it has the word America in it’s name, so random U.S.A. chants are welcome.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img title="Lindsay Manfredi" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/LindsayManfredi-150x150.jpg" alt="" width="150" height="150" /><strong>Lindsay Manfredi</strong> is the president of <a href="http://linzstar.com/">Linzstar</a> as well as a co-founder of <a href="http://girlsrockindy.org/">Girls Rock! Indianapolis</a>.</td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.zestexcitingfood.com/"><img class="aligncenter size-full wp-image-6982" title="Zest" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/zest.gif" alt="" width="204" height="90" /></a></h2><p>I’m not gunna lie…I LOVE to eat. I mean, I am such a fan of great food. I also tend to schedule many meetings. So, if I’m doing lunch with a client, soon-to-be client, or even working lunch on my own, I’m typically doing it local. My favorite pick is <strong>Zest Exciting Foods</strong> on 54th street in South Broad Ripple (otherwise known as SoBro). There are a million reasons, so let me just bullet point mine.</p><ul><li>It’s locally owned and Valerie is a sweetheart</li><li>It’s pretty centrally located</li><li>Free WiFi</li><li>Fish tacos that will rock your face</li><li>Mac N Cheese that will blow your mind</li><li>Breakfast burrito that no one can even touch</li><li>Crème Brulee French Toast</li><li>Zest has won an award for its burger</li><li>Vegetarian and Carnivore friendly</li><li>Super amazing local art all over the place</li><li>Local Beer (Upland is my fave)</li></ul><p>Your best bet is to go with people that are cool with sharing and just order one of many things and try them all. I’ve never been disappointed with the food there.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img title="Hannah Joseph" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Hannah-K-Joseph-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Hannah Joseph</strong> is a partner at <a href="http://www.josephturow.com/">Joseph and Turow, PC</a> and an adjunct professor at <a href="http://indylaw.indiana.edu/">IU School of Law in Indianapolis</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://bruggebrasserie.com/"><img class="aligncenter size-full wp-image-7045" title="Brugge" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/brugge.gif" alt="" width="320" height="68" /></a></h2><p>My favorite lunch spot is <strong>Brugge</strong>. In the summer, it is so nice to get out of the stale, air conditioned office environment, sit on their porch, eat some frites and enjoy the vibrant Broad Ripple community. In the winter, I like to cozy up at one of their copper topped tables and hunker down over a bowl of beef stew (and frites &#8211; I never go there without eating the frites, and you shouldn&#8217;t either!). Brugges is one of Indy&#8217;s best locally-owned, independent restaurants that is doing something unique, and doing it well. I love to have meetings there because it reminds everyone to be creative, think out outside the box, and try new things. And maybe even enjoy a Triple de Ripple if I sneak away for the rest of the day&#8230;</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img class="alignnone size-thumbnail wp-image-7052" title="Pat" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/Pat3-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Patricia Wachtel</strong> is the President &amp; CEO at <a href="http://www.girlsincindy.org/">Girls Incorporated<sup>®</sup> of Greater Indianapolis</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.aristocratpub.com/"><img class="aligncenter size-full wp-image-7051" title="Aristocrat" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/aristocrat.jpg" alt="" width="143" height="100" /></a></h2><p>Sadly, my favorite business lunch spot, the <strong>Aristocrat</strong>, burned last year.  I appreciated the place for its broad menu (something for the pickiest guest), lovely garden, and spacious seating areas.  So nice to be able to discuss work without entertaining all your neighbors!  Our management team did a lot of strategic planning at the Aristocrat.   I really do hope that they come back strong.  In the meantime, our neighborhood contains several lovely choices including Taste, Zest, and Binkley’s.   On raw, damp February days, it is lovely to sit near the fire at Binkley’s and complete the warming process with a bowl of their tasty chili.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img title="Patti Brennan" src="http://silversquareinc.com/wp-content/uploads/2010/04/Patti-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Patti Brennan</strong> is the principal at Lucas Communications</td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://pureeatery.com/"><img class="aligncenter size-full wp-image-7054" title="pure" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/pure.jpg" alt="" width="189" height="95" /></a></h2><p>My pick for a lunch-meeting spot is one that combines creativity with amazing food, which is why I always turn to <strong>Pure Eatery</strong> in Fountain Square’s Murphy Arts Center. Pure offers a basic menu of soups, salads, and sandwiches (check out the Caprese Panini), along with daily specials that use local, organic, and seasonal ingredients. Best of all, the décor (including the original tin ceiling and concrete floors) of Pure includes bright, vivid and unusual paintings and art work by local Indiana artists. Pure satisfies one’s hunger and inspires the imagination all in one sitting!</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img class="alignnone size-thumbnail wp-image-7057" title="denise praul" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/denise-praul-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Denise Praul </strong>is president of <a href="http://accuratetaxmgmt.com/">Accurate Tax Management Corporation</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.sahms.com/locations/the-roost/"><img class="aligncenter size-full wp-image-7056" title="sahms" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/sahms.jpg" alt="" width="168" height="95" /></a></h2><p>My new favorite lunch spot for a business meeting is <strong>The Roost at Sahm&#8217;s</strong> located in Fishers at 116th and Allisonville. Patronizing locally owned restaurants is a huge priority for me when looking for a place to either enjoy a meal with friends and family, or a business meeting. The Roost is one of several restaurants owned locally by the Sahm family. Usually known for their breakfast menu The Roost is fast becoming a hot spot for lunch as well.</p><p>Many of the menu items are the same you would find at any off the Sahm’s restaurants, plus a few extras that just give you the feeling that your mother is in the kitchen making some of your favorite foods. It is a quiet space so that you can talk easily with the person you’re meeting with, and the servers seem to have an instinctive talent for checking on you just enough, but never so much that you are constantly being interrupted while you are talking business.</p><p>My final thoughts on The Roost &#8211; Order a salad, and not only will you get a great salad, but it will come along with that famous Sahm’s sour cream coffee cake. This place is a win win for me for any business lunch.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img class="alignnone size-thumbnail wp-image-7060" title="ryan puckett" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/ryan-square-1MB-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Ryan Puckett</strong> is principal at <a href="http://two-21.com/">two21</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.facebook.com/indycitycafe"><img class="aligncenter size-full wp-image-7059" title="city-cafe" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/city-cafe.gif" alt="" width="116" height="100" /></a></h2><p>I don’t make it here often enough, but I’ve always been a big fan of <strong>City Café</strong> on Pennsylvania across the street from the War Memorial. It’s a good place to meet somebody downtown that isn’t on Mass Ave or in the Wholesale District. I’ve met quite a few folks there who’ve never heard of it or they’ve forgotten about it – this is due to its mightily humble street presence. Inside is a one-lane galley of booths and a few tables by the window. I recommend getting there by 11:45 a.m. so you can order the special of the day, which is often “eighty-sixed” by 12:30 (and so are the available booths). They have a local, farm-fresh focus to their foods with plenty of options for vegetarians and omnivores alike.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img title="Michael Kaltenmark" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Kaltenmark-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Michael Kaltenmark</strong> is the director of web marketing and communication at <a href="http://www.butler.edu/">Butler University</a> and the caretaker for local canine celebrity <a href="http://about.me/butlerblue2">Blue II</a>.</td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.ralphsgreatdivide.com/"><img class="aligncenter size-full wp-image-7062" title="ralphs-great-divide" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/ralphs-great-divide.gif" alt="" width="170" height="90" /></a></h2><p>My go-to favorite is <strong>Ralph’s Great Divide</strong> (RGD), a little watering hole in a relic of a building, just on the outskirts of downtown Indianapolis proper. Situated on New York Street in Lockerbie Square, RGD is easy to get to from downtown, of course, or even from up around Butler University or mid-town Indy. Yet, convenience isn’t the only thing that keeps me coming back to RGD.</p><p>Over the last 30 years, the lovable Brooks family has turned RGD into a quaint, quirky, and most of all, tasty little dive where good service comes with just the right touch of sass and sarcasm.</p><p>Signature menu favorites include the Hot Pot Aug, Hot Pot Pig, Dave’s “Bourbon Baked Hams,” the Pea Salad, Ralph’s Chili and homemade desserts. My order consistently yields “The Ethel,” a “Bourbon Baked Ham” sandwich served on a toasted English muffin. Enjoy that with a pea salad side dish and the complimentary snack-sized candy bar and you’ve got a complete meal. Oh, and if “guilt” isn’t amongst your chief concerns, RGD has a mean cheeseburger offering as well. Bottom line: RGD is no frills dining. But, with good food comes good conversation, so for a quick and dirty lunch meeting, RGD is a guaranteed winner.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img class="alignnone size-thumbnail wp-image-7065" title="rocky walls" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/rocky-walls-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Rocky Walls</strong> is CEO of <a href="http://12starsmedia.com/">12 Stars Media</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.bestbetbreakfast.com/"><img class="aligncenter size-full wp-image-7064" title="best-bet" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/best-bet.jpg" alt="" width="353" height="85" /></a></h2><p>Poker-themed, family-owned <strong>Best Bet Breakfast and Lunch</strong> in Noblesville is a cafe that&#8217;s always a safe bet for our Team Member lunches as well as a great spot to meet clients and colleagues. The owners are always present and have known our names since the first time we visited. They source their beef locally for their burgers (my favorite lunch item) and even though we typically visit for lunch, many regulars seem practically addicted to their breakfast menu which includes the All-In, a &#8220;feat of strength&#8221; style breakfast plate with everything but the kitchen sink.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img class="alignnone size-thumbnail wp-image-7068" title="Hazel Walker" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/RI_B_Ham_169-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Hazel Walker</strong> is an author, speaker, and <a href="http://hazelmwalker.com/">networking expert</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.mononfood.com/"><img class="aligncenter size-full wp-image-7067" title="monon-food" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/monon-food.jpg" alt="" width="113" height="90" /></a></h2><p>I love good food, good beer, good friends and local restaurants . I get all of that at the <strong>Monon Food Company</strong> in Broadripple. During the winter when the Walk, Eat, Walk group are ready to stop for the eat portion, we love to stop here and eat their freshly made banana buckwheat pancakes with an egg, bacon and hot coffee.</p><p>But, in the summer time, when the weather is warm and beckons for me to be outside that is when the Monon shines for me! They have a beautiful back patio, with trees for shade, lovely tables and a border of huge flowers. It is the perfect place to sit and work. I will often take my computer, cell phone and notes to Monon and sit on that patio to work, enjoy great food, wonderful beers and get some work done too.</p><p>Their food is fresh, creative and simply delicious. My personal favorite is Tim&#8217;s fish taco&#8217;s, they are OMG good. Dave is a beer aficionado, with a large selection to choose from he can recommend a beer for every meal. Personally, I love the Golden Monkey with a Fish Taco on a warm summer day in the middle of the week. So, meet me at the Monon this summer and share a beer with me.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img class="alignnone size-thumbnail wp-image-7070" title="Newhouse" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/Newhouse-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Sarah Newhouse</strong> is a consultant at <a href="http://www.maximus.com/">MAXIMUS</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2><a href="http://www.facebook.com/pages/Ali-Baba-Cafe/171937022886790"><img class="aligncenter size-full wp-image-7071" title="Ali Baba's Cafe" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/ali-baba-cafe.jpg" alt="" width="259" height="79" /></a></h2><p>My IM history reveals the truth: there are days that by 8:30 AM, I’ve already plotted online with colleagues to share a plate of hummus with our lunch at <strong>Ali Baba Café</strong>. I crave it. We’re a team that appreciates good food, and having a place that allows us to comfortably get off of a client site to catch up, strategize and blow off steam in a relaxed environment. Opened in October 2011, and located 2 blocks off of Monument Circle, Ali Baba Café offers an unbeatable new downtown lunch option: a falafel, gyro or shawarma sandwich, with choice of Greek salad or fries, and a drink for $6.50. This is a tiny snapshot of their expansive menu, which necessitates a second confession: against my own culinary norms, I’ve never made it past ordering the falafel. It is simply that good. Thank goodness for coworkers that let me steal the occasional bite from their plate.</td></tr></tbody></table></div><div class="expert-comment-table"><table><tbody><tr><td class="expert-note" width="150"><img title="Chip Maxwell" src="http://www.silversquareinc.com/wp-content/uploads/2012/01/Chip-Maxwell-150x150.jpg" alt="" width="150" height="150" /><br /> <strong>Chip Maxwell</strong> is the director of sales at <a href="http://www.anacore.com/">Anacore</a></td><td class="expert-comment-point" width="40"></td><td class="expert-comment"><h2 style="text-align: center;">your local grocery</h2><p>Here&#8217;s the thing about business lunches: they&#8217;re supposed to be different. They&#8217;re supposed to get you out of your office, and thus out of your own head a bit. And usually you&#8217;re meeting someone with whom you want to have a good chat: creative, productive, or just fun. So what better place than to grab some food from your local grocery and make it a date? Sometime it really feels like a date &#8211; it&#8217;s fun and sort of quirky and generates interesting conversation. You can grab things off the shelves while you pace the aisles, or some sushi and salad from the deli counter and have a seat. Any grocery will do &#8211; there&#8217;s always one nearby. If you really want an interesting setting, check out Saraga, an international grocery where you&#8217;ll find the most exotic ingredients (and people). Trader Joe&#8217;s and Whole Foods are also safe bets. Bonus: pick up that loaf of bread or dozen eggs you ran out of this morning.</td></tr></tbody></table></div> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/18-best-places-in-indianapolis-for-a-lunch-meeting/feed/</wfw:commentRss> <slash:comments>19</slash:comments> </item> <item><title>What John Prine has taught me about marketing</title><link>http://www.silversquareinc.com/what-john-prine-has-taught-me-about-marketing/</link> <comments>http://www.silversquareinc.com/what-john-prine-has-taught-me-about-marketing/#comments</comments> <pubDate>Thu, 23 Feb 2012 14:06:55 +0000</pubDate> <dc:creator>Casey Kenley</dc:creator> <category><![CDATA[Communication]]></category> <category><![CDATA[Content Marketing]]></category> <category><![CDATA[Inspiration]]></category> <category><![CDATA[News]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6989</guid> <description><![CDATA[To mix up my sources of inspiration for this post, I pity the fool who doesn&#8217;t know who John Prine is. I grew up listening, singing along and dancing to John Prine&#8217;s music. It wasn&#8217;t until I started thinking about the way the world [...] ]]></description> <content:encoded><![CDATA[<p><a href="http://www.silversquareinc.com/what-john-prine-has-taught-me-about-marketing/john-prine-sweet/" rel="attachment wp-att-7014"><img class="alignleft size-full wp-image-7014" title="John Prine sweet" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/John-Prine-sweet.jpg" alt="" width="320" height="320" /></a>To mix up my sources of inspiration for this post, I pity the fool who doesn&#8217;t know who <a href="http://www.johnprine.net/">John Prine</a> is. I grew up listening, singing along and dancing to John Prine&#8217;s music. It wasn&#8217;t until I started thinking about the way the world works and what&#8217;s important to me that I began connecting to his lyrics. And when I started writing for a living, my respect for him soared. According to his website, he was recently honored at the Library of Congress by US Poet Laureate Ted Kooser. Songwriters who have recorded his songs include Johnny Cash, Bonnie Raitt, the Everly Brothers, John Denver, Kris Kristofferson, Carly Simon, Ben Harper and Joan Baez.</p><p><strong>Here are a few things Mr. Prine&#8217;s song lyrics have taught me just about marketing.</strong></p><h2><strong>From &#8220;Dear Abby&#8221;</strong></h2><h3><em><strong></strong></em><em>You are what you are and you ain&#8217;t what you ain&#8217;t.</em></h3><p>When you&#8217;re telling your story, <strong>tell it like it is</strong>. You know what makes your service, product and team &#8220;better&#8221; than the competition, so focus on those things without comparing yourself to those other guys. Tell your story instead of telling someone else&#8217;s story with <a href="http://www.silversquareinc.com/how-do-you-describe-your-brand-check-your-adjectives/">more emphatic adjectives</a>. Ad, press release and website copy that promise something truly &#8220;unique&#8221; is a farce unless you can back it up, so back it up. Don&#8217;t try to be all things to all people &#8212; unless you are, of course. Keep it real in your branding message and your actions.</p><p>To <strong>get to your authentic story</strong>, ask yourself things like:</p><ul><li>When someone comes to my website, what three things do I want a visitor to learn about my company?</li><li>In five or fewer words (with not more than one adjective), what does my product/service give clients/customers?</li><li>What is that thing about my company that I think is sexy but probably no one else would? (Someone else does, and that&#8217;s who you want to connect to.)</li><li>In five or fewer words, how do I describe my relationship with clients/customers?</li><li>What are my business&#8217;s top three values?</li></ul><h3><em>So listen up Buster, and listen up good</em></h3><h3><em>Stop wishing for bad luck and knocking on wood</em></h3><p>Marketing sometimes calls for <strong>some tough love</strong>. I have never met a client who came into a relationship with Silver Square with a negative attitude. Typically when someone is ready to do something about how well they are marketing their business, they are jazzed about moving forward. Successful marketing takes momentum, vision and smarts. You can&#8217;t do it without a positive attitude and you can&#8217;t rely on dumb luck. Get yourself in the right frame of mind before you commit to a marketing direction or tactic.</p><h2><strong>From &#8220;It&#8217;s a Big Ole Goofy World&#8221;</strong></h2><h3><em>Kiss a little baby</em></h3><h3><em>Give the world a smile</em></h3><h3><em>If you take an inch</em></h3><h3><em>Give &#8216;em back a mile</em></h3><p>This is <strong>pure <a href="http://www.silversquareinc.com/7-takeaways-from-content-marketing-world-day-1/" target="_blank">content marketing</a>.</strong> Give, give, give. Show your audience your value by giving them something of value. Use your blog to offer them tips to make their jobs easier. Offer up an online guide that helps readers evaluate why or why not you could be a good fit for them. Share your favorite web resources so others can use them, too. Show your audience and grow your audience by giving something of value in your marketing.</p><h3><em>Cause if you lie like a rug</em></h3><h3><em>And you don&#8217;t give a damn</em></h3><h3><em>You&#8217;re never gonna be</em></h3><h3><em>As happy as a clam</em></h3><p><strong>You have to act.</strong> Marketing takes consistency, time and energy. It won&#8217;t work unless you&#8217;re willing to get up and get going. To stay on track, you need a plan with real deadlines based on what is practical for you and your team. This can include an ad calendar, a <a href="http://www.silversquareinc.com/blog-smart-posting-with-a-plan/">blog editorial calendar</a>, a newsletter editorial calendar or a social media calendar. Set those deadlines, divvy up the responsibilities and get marketing.</p><p>The music of John Prine can inspire you in so many ways. Listen to albums Bruised Orange or Sweet Revenge for a taste of his genius.</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/what-john-prine-has-taught-me-about-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Re-purposing Content</title><link>http://www.silversquareinc.com/episode7/</link> <comments>http://www.silversquareinc.com/episode7/#comments</comments> <pubDate>Wed, 22 Feb 2012 16:22:38 +0000</pubDate> <dc:creator>Emily Bauer</dc:creator> <category><![CDATA[Podcast]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6966</guid> <description><![CDATA[Welcome to Episode #7! We focus on how to re-purpose your content and why it is so important for your marketing. Whether you feel strained trying to come up with something new and exciting, or you just want to target different audiences over different [...] ]]></description> <content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-6975" title="recylce_cropped" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/recylce_cropped.jpg" alt="" width="640" height="250" />Welcome to Episode #7! We focus on how to re-purpose your content and why it is so important for your marketing. Whether you feel strained trying to come up with something new and exciting, or you just want to target different audiences over different mediums, re-purposing your content is a great way to get your message out there!</p><p>At Silver Square, Raquel initially created a blog post about <a href="http://www.silversquareinc.com/how-to-write-a-fun-biography/">how to write a fun bio</a>. From there, she recreated the post as a <a href="http://www.silversquareinc.com/repurposing-content/">PowerPoint</a> with Slide Share. She then posted it on Facebook and LinkedIn and&#8230;ta da! Almost a year later, an &#8220;old&#8221; blog post became new content and Raquel became the featured post on LinkedIn and Slide Share.</p><p>If you need further help with story ideas for blogs or other content, be sure to listen to last week&#8217;s <a href="http://www.silversquareinc.com/episode6/">podcast</a> for some helpful tips from Casey.</p><p><strong>Update:</strong> In this podcast we mention Web Camp 2012. Because of certain logistic problems, that event has been canceled. If you&#8217;d like to be notified of future Web Camp&#8217;s, head over to <a href="http://www.bitwisesolutions.com/">BitWise</a>, the company that runs Web Camp, and ask them to keep you posted.</p><p>As always, be sure to leave us a message if there are any topics or questions you would like us to cover on Marketing Brainpower. Thank you for listening.</p><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/episode7/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <enclosure url="http://media.blubrry.com/marketingbrainpower/www.silversquareinc.com/wp-content/uploads/podcast/Podcast_7_-_Repurposing_Content.mp3" length="12087975" type="audio/mpeg" /> </item> <item><title>Denise Reiter – Proust Questionnaire</title><link>http://www.silversquareinc.com/denise-reiter-proust-questionnaire/</link> <comments>http://www.silversquareinc.com/denise-reiter-proust-questionnaire/#comments</comments> <pubDate>Tue, 21 Feb 2012 14:15:09 +0000</pubDate> <dc:creator>Matt Kiefer</dc:creator> <category><![CDATA[The Proust]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6929</guid> <description><![CDATA[Denise Reiter is a digital storyteller. An award-winning writer and video producer, publicist, content strategist and social media marketer—daily she uses storytelling tools to create connections between organizations and customers. Most recently, she published an international digital magazine and currently is the Marketing Director [...] ]]></description> <content:encoded><![CDATA[<p>Denise Reiter is a digital storyteller. An award-winning writer and video producer, publicist, content strategist and social media marketer—daily she uses storytelling tools to create connections between organizations and customers. Most recently, she published an international digital magazine and currently is the Marketing Director at InSource. Follow her <a href="https://twitter.com/#!/dmreiter">@dmreiter.</a></p><p><strong><img class="alignleft size-full wp-image-6931" title="denise" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/denise.jpg" alt="" width="150" height="150" />1. What is your most marked characteristic? </strong>I see possibilities—in everything and everybody.</p><p><strong>2. What is the quality you most like in a man? </strong>An intelligent wit.</p><p><strong>3. What is the quality you most like in a woman? </strong>Fearlessness.</p><p><strong>4. What do you most value in your friends? </strong>That they respect me and inspire me to be a better human.</p><p><strong>5. What is the trait you most deplore in yourself? </strong>I become bored easily. Are we done yet?</p><p><strong>6. What is your idea of perfect happiness? </strong>In a villa in Tuscany with my family and friends. There&#8217;s laughter, great conversation, good food and wine. Then George Clooney walks in&#8230;</p><p><strong>7. What do you regard as the lowest depth of misery? </strong>The scene where the Joad family packs up and leaves their home in “The Grapes of Wrath.”</p><p><strong>8. Who are your favorite writers? </strong>My son, Alex Hall—he’s a wonderful writer and an aspiring director. Others are Thomas Friedman, Barbara Kingsolver and Diablo Cody.</p><p><strong>9. What is your current state of mind? </strong>Troubled about the future my children will inherit.</p><p><strong>10. What is your motto? </strong>I need more cowbell.</p><p><strong>11. What is your greatest fear? </strong>That I will have lived my life and not have done “the thing” I was meant to do.</p><p><strong>12. What is your greatest extravagance? </strong>Driving to Bloomington to see my daughter, Moli, and picking up Mother Bear’s Pizza (spinocolli pizza…mmmm).</p><p><strong>13. On what occasion do you lie? </strong>To protect the dignity of people I deeply care about.</p><p><strong>14. What do you dislike most about your appearance? </strong>Several scars left over from a bicycle stunt gone awry, circa 6th grade.</p><p><strong>15. Which words or phrases do you most overuse? </strong> “I’m fine. How are you?”</p><p><a href="http://silversquareinc.com/wp-content/uploads/2010/01/ProustHeader2.gif"><img title="ProustHeader" src="http://silversquareinc.com/wp-content/uploads/2010/01/ProustHeader2.gif" alt="" width="450" height="261" /></a></p><p>&nbsp;</p><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/denise-reiter-proust-questionnaire/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Treat your marketing like a balanced diet</title><link>http://www.silversquareinc.com/treat-your-marketing-like-a-balanced-diet/</link> <comments>http://www.silversquareinc.com/treat-your-marketing-like-a-balanced-diet/#comments</comments> <pubDate>Mon, 20 Feb 2012 10:59:26 +0000</pubDate> <dc:creator>Raquel Richardson</dc:creator> <category><![CDATA[Content Marketing]]></category> <category><![CDATA[Strategy]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6916</guid> <description><![CDATA[I am often asked about food. This is probably due to the fact that I&#8217;m often eating, or, someone notices how selective I am with food. I have opinions on most things related to food, or rather, any items that end up in my [...] ]]></description> <content:encoded><![CDATA[<p>I am often asked about food. This is probably due to the fact that I&#8217;m often eating, or, someone notices how selective I am with food. I have opinions on most things related to food, or rather, any items that end up in my body. Shouldn&#8217;t we all? Thinking about a balanced diet and what that means to me (and trying to explain this to my five year old who thinks the two same foods each day is just fine) got me thinking about marketing.</p><p>Those not in the know, or those who aren&#8217;t thinking about a long-term view of marketing, often think one or two activities will be just fine when it comes to marketing activities. As with my five year old, you find a couple things that work and you simply stick with it. This isn&#8217;t going to bode well for you in the long run, even though it&#8217;s easy and convenient today. As with your food, you need to think of marketing as a balanced diet.<br /> <a title="Farmers Market by Frank Kehren, on Flickr" href="http://www.flickr.com/photos/fkehren/6042652932/"><img src="http://farm7.staticflickr.com/6205/6042652932_2cb169f65e.jpg" alt="Farmers Market" width="500" height="400" /></a></p><ol><li><strong>Plan out your content just like you would your meals</strong>. OK, I admit, I&#8217;m terrible at planning out my meals, but I do think ahead enough to give my pantry and fridge a variety of options for my family and me when we look inside to figure out what to prepare. Even when you get in a rut of one thing, like for me I basically always have a smoothie and a coffee at least once a day, mix up what that is. One day my smoothie may be blueberry, the next day pumpkin. Find a good mix. Some of these <a href="http://www.silversquareinc.com/?s=content+marketing">content marketing articles</a> may help you get started.</li><li><strong>Try something new</strong>. It&#8217;s not going to kill you to give a tiny bite to a new food, and likewise with marketing, sometimes you need to get out of your comfort zone and try a new tactic to see what you learn. Who knows, you may fall on the next best thing to boosting your <a href="http://www.silversquareinc.com/?s=sales+leads">sales leads</a>.</li><li><strong>Go for the good ingredients</strong>. Another confession &#8211; I&#8217;m a poor cook. What I have learned, though, is that the right, quality ingredients sure help me along. Sometimes that &#8220;you have to spend money to make money&#8221; is the right direction for your marketing, and a quality strategy, plan, tactic or tool is <a href="http://www.silversquareinc.com/?s=tactic">every bit worth the money</a>.</li><li><strong>Ask around to keep things fresh</strong>. Those who cook, or those who consider themselves foodies, talk about food. What&#8217;s a new recipe, what&#8217;s a new trick to an old recipe, and on and on. Take the same approach with your marketing and ask your friends, business contacts and clients <a href="http://www.silversquareinc.com/?s=trends">what they&#8217;re up to with their marketing</a>. It&#8217;s even better if they aren&#8217;t in your industry or if you consider their business too different; the tactic they share may perform very well for you as well.</li><li><strong>And speaking of fresh, take advantage of opportunities when they hit</strong>. Just like the fresh from the farmers&#8217; market goodies you bring home lasting a few days, the same can go with a marketing opportunity. Take advantage of a news situation or jump into an idea that&#8217;s hot right now to see where the road leads. Sometimes<a href="http://www.silversquareinc.com/?s=real-time+marketing"> real-time opportunities</a> bring you the best bang.</li></ol> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/treat-your-marketing-like-a-balanced-diet/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The importance of blogging by Shani Higgins, CEO of Technorati</title><link>http://www.silversquareinc.com/the-importance-of-blogging-by-shani-higgins-ceo-of-technorati/</link> <comments>http://www.silversquareinc.com/the-importance-of-blogging-by-shani-higgins-ceo-of-technorati/#comments</comments> <pubDate>Fri, 17 Feb 2012 12:54:09 +0000</pubDate> <dc:creator>Raquel Richardson</dc:creator> <category><![CDATA[Content Marketing]]></category> <category><![CDATA[Social]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6914</guid> <description><![CDATA[I watched this video from Michael Stelzner of Social Media Examiner and wanted to share this news. Some key takeaways: There&#8217;s been an increase in female bloggers Personal blogging is still keeping pace Blogging is a key element to your overall social media strategy [...] ]]></description> <content:encoded><![CDATA[<p>I watched this video from Michael Stelzner of Social Media Examiner and wanted to share this news. Some key takeaways:</p><ul><li>There&#8217;s been an increase in female bloggers</li><li>Personal blogging is still keeping pace</li><li>Blogging is a key element to your overall social media strategy</li><li>Brands are targeting more blogs/bloggers to help promote their brand</li><li>She shares some specific examples you may want to use yourself</li></ul><p><iframe src="http://player.vimeo.com/video/35863267?title=0&amp;byline=0&amp;portrait=0&amp;color=B4CC27" frameborder="0" width="400" height="225"></iframe></p><p><a href="http://vimeo.com/35863267">Blogging Trends for 2012: What You Need to Know</a> from <a href="http://vimeo.com/stelzner">Michael A. Stelzner</a> on <a href="http://vimeo.com">Vimeo</a>.</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/the-importance-of-blogging-by-shani-higgins-ceo-of-technorati/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Let your pin board tell your business story</title><link>http://www.silversquareinc.com/let-your-pin-board-tell-your-business-story/</link> <comments>http://www.silversquareinc.com/let-your-pin-board-tell-your-business-story/#comments</comments> <pubDate>Thu, 16 Feb 2012 14:16:21 +0000</pubDate> <dc:creator>Casey Kenley</dc:creator> <category><![CDATA[Content Marketing]]></category> <category><![CDATA[News]]></category> <category><![CDATA[Social]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6845</guid> <description><![CDATA[My kitchen is bordering on Cracker Barrel status. The walls are plastered with art — and not in a fashionable way. These walls are an expression of what my husband and I like, what we find interesting or funny, or what we consider to [...] ]]></description> <content:encoded><![CDATA[<p>My kitchen is bordering on Cracker Barrel status. The walls are plastered with art — and not in a fashionable way. These walls are an expression of what my husband and I like, what we find interesting or funny, or what we consider to be personal images that make the kitchen the heart of our home. (Guess which is which. Hard to tell the difference, isn&#8217;t it?)</p><p><a style="line-height: 0px;" href="http://www.silversquareinc.com/let-your-pin-board-tell-your-business-story/photo-1-3/" rel="attachment wp-att-6852"><img class="alignleft  wp-image-6852" style="border-style: initial; border-color: initial;" title="photo 1" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/photo-12.jpg" alt="" width="280" height="210" /></a> <a style="line-height: 0px;" href="http://pinterest.com/pin/21462535694067307/" target="_blank"><img style="border-style: initial; border-color: initial; border-image: initial; border-width: 0px;" src="http://media-cdn.pinterest.com/upload/21462535694067307_pTaSwoG9_c.jpg" alt="" width="280" height="209" border="0" /></a></p><p>Thanks to Pinterest,</p><p><a href="http://pinterest.com/caseykenley/"><img src="http://passets-cdn.pinterest.com/images/pinterest-button.png" alt="Follow Me on Pinterest" width="78" height="26" /></a></p><p>I can now think of my kitchen as a collection of pin boards instead of a tacky restaurant. If you haven’t ventured onto this charming social media site, check it out. It’s driven by images, all neatly stacked in columns and populated by nearly 5 million users. Like Twitter and Facebook, you can find friends easily and follow who you want to follow. Like Twitter, you can search for content to explore the pinned pictures and videos of millions of users.</p><p>Copyblogger recently published a great post on using Pinterest to market your business. It’s full of tactics (<a href="http://www.copyblogger.com/pinterest-marketing/">56 exactly</a>) for novices to “old pros” of the youngish website. Check it out to get started pinning, commenting, tagging and all the rest.</p><p>To me, one of the distinct values of Pinterest is its ability to tell your <a href="http://www.silversquareinc.com/let-your-audience-find-themselves-in-your-story/">story </a>in pictures — like my gaudy kitchen. On Pinterest, you organize your pins through boards, like pinning a photo onto one of several corkboards. Goats and cows go on the “farm love” board.  The cover images of <em>The Story of Edgar Sawtelle</em> and <em>The Bells </em>go on the “books I love” board. Vintage clothes and recycled-parachute handbag images go on the “repurposed” board, and so on. Suddenly, you’ve told a story about yourself.</p><p>When people come into my kitchen for the first time, they are probably forming some opinion about just who I am. There are finger-painted paper plates strung across one wall, a <em>Moby Dick </em>illustration, a Pike Place Market poster, a portrait of my dog that my mom painted, several takes on The Last Supper (including a Warhol version) and an old photo of an 50s-era theater in Bells, Tennessee.</p><p>If I were marketing my personal life, I would put this odd-ball mix of images on Pinterest. You can use Pinterest the same way for your business. Think about what images help tell your story. Figure out what kind of images or videos your business can create and what you can comment on. Make connections and share your story in a new way. Happy pinning.</p><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/let-your-pin-board-tell-your-business-story/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Blogging</title><link>http://www.silversquareinc.com/episode6/</link> <comments>http://www.silversquareinc.com/episode6/#comments</comments> <pubDate>Wed, 15 Feb 2012 15:00:44 +0000</pubDate> <dc:creator>Emily Bauer</dc:creator> <category><![CDATA[Podcast]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6837</guid> <description><![CDATA[This week on Marketing Brainpower we talk all about blogging. We also welcome our first guest to the podcast, Casey Kenley. You may recognize her from such places as the Silver Square website and Silver Square blog. She is the resident communications expert and [...] ]]></description> <content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-6838" title="blogging cropped" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/blogging-cropped.jpg" alt="" width="640" height="250" />This week on Marketing Brainpower we talk all about blogging. We also welcome our first guest to the podcast, Casey Kenley. You may recognize her from such places as the<a title="Meet the Squares" href="http://www.silversquareinc.com/meet-the-squares/"> Silver Square website</a> and <a title="Blog" href="http://www.silversquareinc.com/blog/">Silver Square blog</a>. She is the resident communications expert and provides great advice for how to start, maintain and update your company&#8217;s blog.</p><p>Listen for answers to all your questions, such as:</p><p style="padding-left: 30px;">How long should my blog be?<br /> How often should I blog?<br /> Who from my company should be blogging?</p><p style="text-align: left;">And for further inspiration about blogging, check out some of the Squares&#8217; favorite blogs about blogging:</p><ul><li><a title="Copy Blogger" href="http://www.copyblogger.com/">Copyblogger.com</a></li><li><a title="Social Media Examiner" href="http://www.socialmediaexaminer.com/">Social Media Examiner</a></li><li><a title="Pro Blogger" href="http://www.problogger.net/">ProBlogger</a></li></ul><p>And our favorite blogs about other stuff:</p><ul><li><a title="Abundance" href="http://abundanceblog.wordpress.com/">The abundance blog </a></li><li><a title="Lists of Note" href="http://www.listsofnote.com/">Lists of Note blog</a></li><li><a title="Movie Review Blog" href="http://singlesentence.com/">Clay&#8217;s single sentence movie review blog</a></li><li><a title="Lulu Lemon" href="http://www.lululemon.com/community/blog/?mnid=mn;blog">Lulu Lemon blog</a></li><li><a title="Keith Ferrazzi" href="http://www.keithferrazzi.com/">Never Eat Alone blog</a></li></ul><p>And lastly, if you want to see what some of the Silver Square clients are blogging about, check out:</p><ul><li><a title="Brenneco" href="http://brennecofp.com/best-practices/">Brenneco Fire Protection</a></li><li><a title="BGD" href="http://blog.binghammchale.com/">Bingham Greenebaum Doll</a></li></ul><p>For a fun game, listen to the episode and tell us how many times we say the word, or any form of the word blog! And like always, please feel free to leave us a comment with suggestions for upcoming podcasts. Thanks for listening!</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/episode6/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <enclosure url="http://media.blubrry.com/marketingbrainpower/www.silversquareinc.com/wp-content/uploads/podcast/Podcast_6_-_Blogging.mp3" length="12621489" type="audio/mpeg" /> </item> <item><title>Jimmy Ladd – Proust Questionnaire</title><link>http://www.silversquareinc.com/jimmy-ladd-proust-questionnaire/</link> <comments>http://www.silversquareinc.com/jimmy-ladd-proust-questionnaire/#comments</comments> <pubDate>Tue, 14 Feb 2012 12:40:14 +0000</pubDate> <dc:creator>Matt Kiefer</dc:creator> <category><![CDATA[The Proust]]></category><guid isPermaLink="false">http://www.silversquareinc.com/?p=6826</guid> <description><![CDATA[This year&#8217;s Valentine is Jimmy Ladd!  Jimmy is an Account Executive at Inside Indiana Business.  Connect with Jimmy on LinkedIn. 1. What is your most marked characteristic? Ambition – It’s what keeps me going. I strive to be better today than I was yesterday, [...] ]]></description> <content:encoded><![CDATA[<p>This year&#8217;s Valentine is Jimmy Ladd!  Jimmy is an Account Executive at<a href="http://www.insideindianabusiness.com/"> Inside Indiana Business</a>.  Connect with Jimmy on<a href="http://www.linkedin.com/pub/jimmy-ladd/21/31/219"> LinkedIn.</a></p><p><strong><img class="alignleft size-full wp-image-6827" title="jimmy" src="http://www.silversquareinc.com/wp-content/uploads/2012/02/jimmy.jpg" alt="" width="150" height="150" />1. What is your most marked characteristic? </strong>Ambition – It’s what keeps me going. I strive to be better today than I was yesterday, and this week better than I was last week. I’ve been told that I can never be satisfied with where I am because I’m always looking ahead at what could be. It sounds like I’m never happy, but I do stop and smell the roses from time to time only to hopefully see them in my rearview.</p><p><strong>2. What is the quality you most like in a man? </strong>Humility</p><p><strong>3. What is the quality you most like in a woman? </strong>Confidence</p><p><strong>4. What do you most value in your friends? </strong>Their ability to pick up right where we left off. Days, weeks, months may have passed since we have been able to connect, but it never ceases to amaze me how time has no effect. Sometimes I wonder if I’m the only one with a calendar.</p><p><strong>5. What is the trait you most deplore in yourself? </strong>Absolutely, my inability to say “No”. I think part of it is the lure of new experiences and another part is I don’t want to disappoint.</p><p><strong>6. What is your idea of perfect happiness? </strong>? A summer day at the lake with friends and my dog, Lucy. It’s funny how my dog can even me out. She reminds me happiness stems from our attitude towards life.</p><p><strong>7. What do you regard as the lowest depth of misery? </strong>Disappointing or shaming my family and friends. That would be the bottom.</p><p><strong>8. Who are your favorite writers? </strong>Anyone who writes for ESPN The Magazine</p><p><strong>9. What is your current state of mind? </strong>Stoked – Every day I’m faced with a unique set of challenges and opportunities. I’m anxious to see how every facet plays out in my life and what the impact will be. I’m surrounded by awesome people who help me grow, and there’s just a lot to look forward to.</p><p><strong>10. What is your motto? </strong>“Now faith is the substance of things hoped for, the evidence of things not seen.” Hebrews 11:1. We all have to have it in one way or another.</p><p><strong>11. What is your greatest fear? </strong>Mediocrity – Middle ground is a frightening place to be. I can accept failure and I can accept success knowing I’ve put everything I had into it, but when you’re in the middle, you get complacent and you have nothing to show for it.</p><p><strong>12. What is your greatest extravagance? </strong>Maker’s Mark</p><p><strong>13. On what occasion do you lie? </strong>Because I can’t say “No”, I find myself making up excuses to get out of things. Terrible I know, but a white lie never hurt anybody, right?</p><p><strong>14. What do you dislike most about your appearance? </strong>Small hands – But you know what they say about a guy with small hands?</p><p><strong>15. Which words or phrases do you most overuse? </strong>I’ll pick you up at 7.</p><p><a href="http://silversquareinc.com/wp-content/uploads/2010/01/ProustHeader2.gif"><img title="ProustHeader" src="http://silversquareinc.com/wp-content/uploads/2010/01/ProustHeader2.gif" alt="" width="450" height="261" /></a></p><p>&nbsp;</p><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://www.silversquareinc.com/jimmy-ladd-proust-questionnaire/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss><!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

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