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How Oscar Munoz turned around United Airlines by focusing on the employees

I have a friend who has been flying as a Captain for United Airlines for a couple of decades. When I last flew with him just before the pandemic, he spoke highly of the former CEO, Oscar Munoz. I was pleasantly…

April 28, 2023by Shashank Nigam

The Best Airline Advertising Campaigns on April Fools’ Day – 2023 Edition (and one airline conspicuous by absence)

April 04, 2023by Shashank Nigam

Announcements

How can airlines build a lasting brand in the age of sustainability? Using the 6X+S Airline Brand Model

March 31, 2023by Shashank Nigam

Brand eXecution

Marketing Blog

How Oscar Munoz turned around United Airlines by focusing on the employees

The Best Airline Advertising Campaigns on April Fools’ Day – 2023 Edition (and one airline conspicuous by absence)

How can airlines build a lasting brand in the age of sustainability? Using the 6X+S Airline Brand Model

Air India released the most non-Indian amenity kits ever, and we re-did them

A selection of this year's Christmas campaigns

Ten airline marketing campaigns from 2022 we loved

Read the new issue of Aviation Marketing Review

The Twitter meltdown and what you should do now

Is CORSIA "a climate fraud"?

Three bets easyJet is making in the race to net zero