Simplify360 Blog

The Magic of Social CRM Overwhelms the Financial Sector

There are plenty of reasons for financial businesses to be excited about CRM in the financial sector right now. After all, without these advancements, retaining customers on a massive scale would be quite nearly an impossible task. So how are CRM advancements shaping the finance sector, and what can we expect from the future of […] Read more

Brands, Hashtags, Instagram Marketing and more!

Instagram has upped the social game over the last two years and has evolved from being a simple photo sharing platform to a full-fledged marketing platform. The statistics for Instagram has changed drastically as marketers realized its potential. Instagram worked significantly well for most fashion brands and food tech companies. In fact, according to a […] Read more

Social Media Monitoring for Digital Agencies

Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important role. In case you are interested, you can also download our free ORM toolkit for […] Read more

Choosing between In house ORM and Outsourced ORM

The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or outsourced. This decision is a crucial part of the strategic planning that goes behind designing […] Read more

Is your CRM practice Business Centric or Customer Centric?

  Gone are the days when businesses had complete control over customer relationship management. Today the floor is more open and the process is a tie between both customers and businesses. In fact, it wouldn’t be wrong if we say CRM is more customer driven. CRM in fact is about keeping your customers happy by […] Read more

Mar, 25, 2016

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Why Agencies Need Social Media Monitoring ?

Digital media and social media walk hand in hand. If you are managing the online front for a brand, which is new or old, you sure understand the need to investigate the environment well, before planning any action. A social media monitoring tool, which focuses on keeping you updated about your client’s overall social presence as […] Read more

Social Media Analytics – Necessity or Luxury ?

It is surprising how only a few companies are conducting competitive analysis based on social media data. Almost all processes today are cloud based and social media is becoming the hub of all communications. Keeping tab of what your competitors are doing and how they are faring on social media can help you strategize your […] Read more

Step by Step Guide to the CRM Process

CRM can be challenging, not specifically the replying aspect, but identification and understanding the gravity of the messages. A reaction to a particular message, is a trigger from a chain reaction of understanding the type of message to decision making about what should be the reaction (replying, deleting or ignoring). This is a step by […] Read more

Why Online Reputation Management is critical for growth?

The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people fail to understand, are the dynamics of ORM, which is widely divided into two main […] Read more

6 Social CRM Trends for 2015

Every industry goes through a number of changes every year. Some of them become benchmarks and eventually form the top trends for the particular industry. Just like all industries the Customer Service industry has also undergone a number of changes, for example a completely voice based process where the only means of reaching the customer […] Read more

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