It's my last day at SAY Media. Proud to have been part of such an incredible team here and at Six Apart.

— Michael Sippey (@sippey) January 20, 2012

It's time for new challenges: very excited to join the product team at Twitter in a couple weeks. Onward!

— Michael Sippey (@sippey) January 20, 2012

I've been enjoying PandoDaily this week; kudos to Sarah Lacy. (Disclosure: I've enjoyed her chicken[1].) I am seriously impressed with how much great content they've produced in these first few days, and it only goes to prove just how wrong Jeremiah Owyang was three weeks ago when he declared the golden age of tech blogging over.

Here's what I think is working for Pando:

• Simple site, simple launch. Yep, it's a blog. Reverse chron, nice author pics, comments, simple sections with simple nav. There was no need to go all Verge-y with v1: get the voice out there, start producing content, see what works, adjust.

• Smart, fast commentary. In tech blogging, fast used to be a differentiator; it isn't anymore. And smart usually takes enough time to render the opinion moot[2]. But Sarah's delivering smart stuff, fast. If she can keep it up, she'll start to set the context for the broader conversation..

• The ticker. Not only is it smart to mix short form and long form, but the old school blogger in me loves the sidebar linkblog format. And it's refreshing to see links! To other sites! With credit!

• The editorial philosophy. The name may be awkward ("But wait, where's the cute panda logo?? Oh, PandOOOO..."), but it means something. "What really matters is what happens below," Sarah writes in her intro blog post. Couldn't agree more, and even in the saturated land of tech media that kind of coverage will fill a hole and find an audience.

PandoMedia angel investor[3] and board member Andrew Anker (disclosure: I've enjoyed his Giants tickets and other forms of largesse, professional and otherwise[1]) writes in his blog post about the Pando launch:

Media sites make for inherently cyclical, constantly transforming businesses where you’re only as good as the last story you pushed out. The people who contribute are the ultimate product — the media are just the messages.

Emphasis mine. We watch The Daily Show for Jon Stewart, The Colbert Report for Colbert, the Late Show for Letterman, etc. We're watching Pando because it's Sarah. And to take it all the way around, we're really watching Pando because it's Sarah watching us.

[1] Yes, you can consider these awkward jokes on the constant PandDisclosure-ing.

[2] Ahem.

[3] Speaking of investment, for those keeping score at home the $2.5 million Pando raised is equal to 50 Classicals.

When I visit the beach I come back with pictures of the kids and sand in my shoes. When Kevin Kelly visits the beach he comes back with blog posts like this one, A Whole Lot of Nothing:

Water is made of oxygen and hydrogen. What is a oxygen atom made of? Not oxygen, but of smaller particles, like protons and electrons. And what are they made of? Mostly space. ... I know the monks on the tops of mountains have been saying the real world is immaterial for eons, but the difference is that now we say can it precisely, and in such a scientific way that we can predict what else we should see if this view is correct. So far we can't use ordinary words to describe what this fundamental intangible is.

I'm enjoying Kevin's blog immensely lately; see also his previous post We Are Stardust.

I like what Jason has to say in reaction to Matt's post about his bad Kickstarter experience. Worth quoting at length...

Shipping a product or app is hard. It requires experience, hard work, and a little luck. But providing effective and genuine customer service might be even harder because you just have sit there, take it, and react well under pressure over and over and over. The entrepreneur side of your brain is saying "this is a great product and I am proud of it and anyone who says otherwise is wrong and I will show them and succeed" and sometimes customer service is acknowledging publicly and repeatedly the exact opposite thing...that the product isn't meeting needs, you are right, we will fix it, and thank you sir may I have another? That's a lot of potential cognitive dissonance!

If one were to dramatically over simplify the two extreme approaches to managing products, one would be "have a vision and stick to it," the other would be "listen to the market and react quickly." As always, the real world is made somewhere in the middle, but not always at the same point in the middle. Not only are different approaches required for different types of products, but also at different points in a product's life cycle. But more often than not, product people* live in that land of cognitive dissonance. As Jason points out, if you can find the place where pride and humility not only balance each other but work together to move the product forward...that's magic.

* Defined expansively here to include product managers, designers, engineers, marketers, support people, bus dev, sales people...the entire team that it takes to deliver on a product's potential.

I can't believe we're still having this argument...and losing. Headline on Time.com: Oregon Court Rules Blogging Isn't Journalism (tastefully illustrated with a Getty Images stock photo of the words "blog blog" coming out of an antique typewriter).

See also this afternoon's stream of tweets from Gothamist's Jake Dobkin. Presented in chronological order...

Today's update: I filed the official appeal on my (2nd!) denied application. And Norm is also going to talk w/the city's attorneys. #

At this rate, I'm almost certain to have a press pass before @gothamist's 15th anniversay in 2018! #

I don't understand how @MikeBloomberg can claim NYC is friendly to startups, when @gothamist still can't get a press pass after 7 years. #

We're a NYC born and bred media startup that employs more than twenty-five people. We work hard to deliver original content every day. #

Last month we had 2.5MM unique readers in New York City. But the @nypdnews tells me we're not a real news organization. That's just wrong. #

But how can we be expected to deliver more original content if we're denied the same access mainstream news organizations take for granted? #

I just can't believe that it's going to take a lawsuit to get us the same basic treatment newspapers, radio, and TV stations get every day. #

So next time someone accuses a blog of aggregating- ask yourself, how can they avoid aggr without all the tools to produce original posts? #

We've democratized the tools of content production, distribution and monetization to the point where Jake can build a sustainable media business that employs 25 people and reaches millions of readers. But as Jake rightly points out, the set of "tools" he needs to run his business go beyond a CMS, a CDN and some SEO. It also includes tools that give his contributors access.

Via things, Scott Weaver's 35 year project to build this kinetic sculpture of San Francisco out of toothpicks and pingpong balls.

Weaver writes on his site:

I have used different brands of toothpicks depending on what I am building. I also have many friends and family members that collect toothpicks in their travels for me. For example, some of the trees in Golden Gate Park are made from toothpicks from Kenya, Morocco, Spain, West Germany and Italy. The heart inside the Palace of Fine Arts is made out of toothpicks people threw at our wedding.

If you just skimmed his quote, go read it again. Especially that last bit.

This morning Very Short List pointed to Facsimile Dust Jackets LLC, a project from Mark Terry. Since 1999 he's been archiving images of book dust jackets, and offers prints of them for sale on his site. Here's one from William Faulkner, one from Agatha Christie and one from Don DeLillo.

I've been kind of obsessed with these today; not because I'm interested in ordering replacement dust jackets, but just with the idea of replacing the "book on the shelf" as the signifier of ownership (and maybe even actual enjoyment) of books. Facsimile dust jackets are one angle, of course -- and repro's of vintage titles are the library nerd equivalent of the old Italian movie poster. But are any book publishers taking the approach that TopSpin championed with musicians?

• Give me the digital sample chapter in exchange for my email address
• Sell me the ebook for $9.99
• Sell me the ebook plus a frameable repro of the book cover for $19.99
• Sell me all that plus a hardcopy for $29.99
• Sell me all that plus an archivally printed copy of background material, editor's notes, rough drafts, etc., for $99.99
• Etc., etc.

Following in the footsteps of the music business, if the book itself is no longer an artifact, can publishers create new ones that fans are willing to pay for?

Pan Macmillan is republishing Don DeLillo's back catalog, with new covers commissioned from New Studio London with illustrations by Noma Bar. They're not only beautiful, but highly evocative of the books themes and major plot points.

If you're a DeLillo fan, you'll want to take my "match the title to the cover" quiz. I whipped it up this morning, cropping the title from each of the books.

If you're really good, you won't need the answer key. But if you need to cheat, check out the grid of covers at New Studio London's site.

Possibly the best piece of translated marketing copy you'll read all day: "If you think to leave a memorial portrait of yourself or your loved one, a world-class reality 'The REALFACE' would be the best fit."

Halloween costume idea: a REALFACE mask that you carry around and wear over your real face. When people ask you what you are, you reply "my Facebook profile."

There's something wonderful about watching someone do something they're good at, when they're not performing, or even deliberately practicing. Just doing it, because it's what they love to do.

Especially when they have no idea they're being recorded.

In 2008, my colleague Ray Marshall and I had the privilege of being able to demo TypePad's iPhone app onstage during the keynote of Apple’s Worldwide Developer Conference. It was a career highlight for me, not only for the opportunity to step up on what's arguably the biggest stage in tech, but for the glimpse it gave me into the culture of excellence that Steve Jobs created at Apple.

That year about a dozen third party app developers were given two minutes each to present their apps and demonstrate what was possible with the iPhone SDK. While from the seats or the web stream those two minutes may seem quick, each of those segments were the result of 40-50 hours of preparation and coaching from the team at Apple.

It started a week before the keynote, when we arrived at 1 Infinite Loop with our app and two minute demo script. We thought we were ready. We weren’t. They worked with us non-stop that week to refine our app, shape our story and polish our script. We rehearsed hundreds and hundreds of times ("Better. Now do it again," was a constant refrain), and presented to dozens of different people inside Apple.

Including Steve.

On the Wednesday afternoon before the Monday keynote we were to present in the theater on Apple’s campus to Steve, Scott Forstall and Phil Schiller; they’d have the final word on whether we’d make it to the big stage at Moscone. The wait outside the theater was torture, the walk down the aisle was nerve wracking, and the two minute demo we gave went by in a blur. I’m pretty sure I rushed it.

But Steve smiled. He said he liked it, that we had done a great job. And then gave us advice. Move a line up, emphasize this particular point, fix that button on the app. Coming from him it was all obvious stuff -- we felt foolish for not seeing those flaws earlier. And then he cocked his head and asked if those were stock photos that we were using. Which, of course, they were. "Don’t worry," he said. "We can get you photos. We have great photos. Thanks guys." And with that we were done. By the weekend’s rehearsals, the demo iPhones were loaded with a few of Apple’s beautiful in-house photos. And on that Monday the whole thing went off without a hitch.

When Jobs resigned in August, John Gruber wrote "Jobs’s greatest creation isn’t any Apple product. It is Apple itself." I couldn’t agree more. While I'm lucky to have been able to have received both product and demo advice from the man, I'm privileged to have had even the briefest experience with the culture of Apple that he helped create. Excellence, quality, passion, attention to detail -- those aren’t just attributes of Apple products, they’re attributes of how people at Apple work.

Over the next few days and weeks, we’ll hear a lot about what Jobs did at Apple over the last ten years. While he may be impossible to replace, I have to believe that the senior team at Apple knows that their most important job, and the best way to honor his memory, is to continue the culture he created at Apple. Based on what I saw three years ago -- and the products they’ve introduced since -- I’m bullish.

Rest in peace, Steve.

I'm leading a panel discussion at an event in a few weeks, and I was asked if I would need anything above and beyond the usual (projector, mics, etc.). And since I'm regularly asked to lead panel discussions, I thought I'd share my rider in the spirit of making your panels better...and easier to organize in the future!

Here's the list of what I ask for every time I appear at an industry conference.

• An old school overhead projector with seven clear transparencies and four colored markers (green, red, black and blue)
• A supersized post-it note flipboard, with six colored markers, preferably the ones that have nice smells (strawberry, lime, blueberry, licorice and cherry)
• A bullhorn, with a spare set of batteries
• Three stick-on clown noses
• One pair of groucho marx glasses with attached nose and moustache
• Juggling pins
• Three quarts of flourescent paint. Seven 2" and five 1" paintbrushes.
• Black lights to fill the room
• Eight cases of bottled water
• One hunting knife, preferably serrated
• 2 x 50ft lengths of braided polypropylene general purpose rope
• 11 flourescent green glow sticks, at least 6" in length
• Six rolls of 1.87" wide silver duct tape
• 24 10x10 clear plastic sheets / drop cloths
• 2 body bags
• Three sheets of CIA-grade blotter acid

Oh, and SxSW is going to be awesome this year. You should definitely vote for the panel Ted Rheingold and I are organizing: On the Internet, Everyone Knows You're a Dog.

Miramax launched their movie rental service on Facebook, because, according to CEO Mike Lang, it's where the fish are.

Initially, Lang also considered a separate storefront for Miramax.com. He quickly shifted gears, explaining in an interview: "We wanted to fish where the fish are. We could have created the most robust Miramax.com in the world and other than my family members, who would be there?"

I'm usually the first one to argue that the fish are actually on the web and Facebook is just a part of the web, but in this case maybe Miramax is doing the smart thing by going with Facebook on this one. First, I have to believe it's a small number of consumers that actually make decisions about what movie to see based on the studio it comes from, so investing in a full blown Miramax.com destination site probably wouldn't have been the brightest move. Meanwhile, if there are fans of the studio they'll find those flicks on Facebook and broadcast rental decisions to their friends.) Second, launching a destination with 20 titles would have been pretty pathetic; but a Facebook app with 20 titles? It's an experiment. Third, they'll get some nice PR out of this by being tied to Facebook...and I bet they probably got some development and co-marketing support from Facebook as well.

The ship has sailed on the studios competing with iTunes / Netflix for owning the customer relationship in any significant way. But look for more apps like this, where Facebook and the studios take advantage of the app platform, social distribution & payment infrastructure of Facebook to put chinks in the armor of Apple & Netflix. Bonus points to the studio that takes advantage of the real-time social aspects of Facebook to juice back catalog titles: Would you spend your two dollars to watch Better Off Dead with your friends?

Great profile of Berg in the New York Times. I loved this bit from Jack Schulze...

"Historically, design has associated itself with utility and problem-solving, but we prefer the landscape of cultural invention, play and excitement," Mr. Schulze said. "When technology is infinitely complex, and our attention increasingly finite, producing something you can act on and observe at a human and cultural level is hard."

Via kottke.

As previously blogged, David Cronenberg is directing the film adaptation of Don DeLillo's novel Cosmopolis. It stars Robert Pattinson, which means there is already plenty of enthusiastic online coverage of the movie. Like, say, cosmopolisfilm.com, which features fan art that combines heart throb shots of Pattinson with text from DeLillo.

Mind blown.

Hillel Italie, AP's book writer, has a great piece on how novelists have been trying to make sense of September 11, with bits on Jess Walter, Joseph O'Neill, Salman Rushdie, Martin Amis, John Updike, Amy Waldman, Jonathan Safran Foer, Don DeLillo and even performance artist Karen Finley.

I loved the closing argument from writer Moshin Hamid, who recommends that we re-read Charlotte's Web...

If I had to prescribe a book about Sept. 11, certainly 'Charlotte's Web' would be high on the list. Because in secular societies in the West, the discourse about death has been marginalized as something for religion to deal with. I think we should plop 'Charlotte's Web' in the middle of that and say, 'Look, we have to accept we are going to die, and that a certain amount of courage is required.'

Via Put this On comes this waaaay-inside baseball men's fashion blogging discussion at Park & Bond about whether men are dressing for themselves or dressing for women or dressing for other fashion bloggers. (Yeah, I don't care either.)

BUT. Buried in the piece was this nice little bit from A Fistful of Style's Alex Yakovleff.

Many -- if not most -- people posting on the Internet are trying to show off to the Internet (myself included). You’re posting pictures to the Internet. Are you really going to argue "I’m just doing it for me, man!"? Because that’s kind of unbelievable. Of course you’re doing for others, at least to some degree.

Dear Lazyweb (you're still out there, right?)... Please make a Google Chrome extension that automatically detects the appearance of a doodle on Google.com, and redirects any clicks on that to this patent. Thanks!

If we're measuring tech startup funding in units of "Color" (as in, what fraction of a Color round did you raise?), we should now be measuring new content ventures in units of "Classicals." The Classical is a non-existent pre-launch sports blog daily web publication about sports that's using Kickstarter to raise $50,000.

Entrepreneditor: We have a vision to dominate the {{ INSERT VERTICAL HERE }} space with a mix of first-person content, long-form essays, quick Tumblr-style blog posts, service journalism, slideshows, how-to videos, innovative community features and a viral social strategy.

Investor: How much are you looking to raise?

Entrepreneditor: Only two Classicals.