Internet Marketers' Blog

5 Considerations for Your Website Redesign

Carl Pfranger — Wed, 29 Feb 2012 15:46:18 +0000

Redoing your website can be one of the most exciting or dreaded things any organization undertakes. It’s very easy to become overwhelmed with the planning of moving content, or coming up with new site elements. Likewise, becoming completely consumed with your favorite website, and trying to mimic it despite drastic differences in your product offerings [...]

Why Reinvent the Wheel? (part 1)

John A. Huebner II — Tue, 28 Feb 2012 15:01:56 +0000

Whenever a development project comes up, my first thought is usually to build it myself rather than look for and use something that may already be available. I’m often questioned about this and the question is almost always something along the lines of: “But such and such already does that, why reinvent the wheel?”

To [...]

Utica, NY – Image SEO

Brian Bluff — Sat, 28 Jan 2012 18:39:08 +0000

Utica, NY Image SEO

Image SEO is an interesting subject. To understand better how it works, I looked at the Google Image results for the term “Utica, NY”.

I’ve copied the top six images for the term Utica, NY below. Additionally, for each of the images, I’ve listed the following attributes below the corresponding image [...]

How to Accelerate your Business with Search, Social and Content Marketing

Eddie Bluff — Fri, 27 Jan 2012 19:26:00 +0000

How to Accelerate your Business with Search, Social and Content Marketing

Arnie Kuenn’s book, Accelerate; Move Your Business Forward Through the Convergence of Search, Social and Content Marketing is a must read for anyone looking to sell anything. In the buying process there’s a whole bunch of steps.

I have to realize a [...]

Reflections on the Internet Blackout: SOPA and PIPA and their Effects on Us as a Society

Brian Sfinas — Mon, 23 Jan 2012 16:49:21 +0000

The proposed Internet blackout of January 18th, 2012 wasn’t necessarily a threat made by the major players in the online arena: Amazon, Facebook, Google, Etc. Moreover it was the concept of a silent protest. It was a sit-in. A week later, we now know that it wasn’t going to come to fruition exactly as outlined. Sure, Google blacked [...]

Blogging Tips to Get You Noticed

Kathy Hokunson — Thu, 19 Jan 2012 13:26:04 +0000

10 tips on creating a great blog from an author that ranks among Martha Stewart's favorites! Check 'em out and maybe Martha will like your blog too?

Japan ain’t Central New York

Levi Spires — Thu, 19 Jan 2012 13:00:44 +0000

When I think of the culture I think of Japan. Having moved from Japan to Central New York a few years ago I can easily distinguish the differences between the two. The best example would be customer service. A Japan fast food hamburger looks like the picture on the menu and is [...]

Social Media for HR – Policy, Recruiting, Legal

Brian Bluff — Wed, 18 Jan 2012 13:59:57 +0000

Last Wednesday, the Southern Tier Association of Human Resources (STAHR) hosted a three part discussion on social media in Binghamton, NY. Topics discussed included:

Social media policy considerations for human resources, Social media for recruiting, and Legal issues relating to social media issues.

I was fortunate to present “Social Media for Recruiting” along side [...]

SOPA: Some Officials just Pass Acronyms

Levi Spires — Tue, 17 Jan 2012 12:33:39 +0000

When pirates take hostages off the Ethiopian coast the U.S. President sends in a Navy SEAL sniper team and issues an order to kill. Alternatively, every day other pirates profit off stolen online content yet our government hesitates to pull the trigger on legislation to prevent it. Pirates are pirates, right?

Assuming this link [...]

Internet Marketing Skills – Revisited

Levi Spires — Mon, 16 Jan 2012 13:14:54 +0000

About two years ago I listed eight skills I thought were important for someone to be successful as an Internet marketing expert:

statistically inclined – you have to dive into the data comprehends marketing – the can be technical but it’s still marketing speed reader – there’s so much to read and so little [...]