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It’s easy for some to make money on Facebook, perhaps due to their popularity. That’s why more businesses are turning to use influencers to boost their products’ views. However, for the average business person, making money on Facebook may be easier said than done. So what happens when your friends or small circle of followers aren’t intrigued by what you have to sell? How can you maximize the value of Facebook and make money while remaining relevant? Here are some tips you should consider.

Understand the Algorithm

It’s easy to find new friends or post videos, but if you don’t grasp the dynamics behind Facebook’s algorithms, you will end up expending more effort with lower returns. The aim is to make money easily anytime, anywhere. So, it helps if you talk Facebook’s language.

The algorithm follows through four natural steps in ranking your posts and understanding this is the key to unlocking Facebook’s potential. First, before deciding who gets to see what posts, the algorithm will do the following: 

• Inventory –The algorithm will start by taking stock of every post shared through the individual’s groups, pages, and friends.
• Signals – It then decides which signals are relevant based on the person’s past behavior. At the time of writing this article, Facebook’s algorithm places more weight on people’s statuses as compared to posts from pages.
• Predictions – The algorithm then mathematically calculates the most probable reaction from the individual to the post. This could either be read the story, share it, like it, comment, or totally ignore it.
• Score – Finally, the system tallies all these factors and arrives at a Relevance Score. Hence, posts with higher relevance scores will appear first in a person’s feed.

Some businesses understand this language and do their best to increase engagement. Gaming websites have followed suit and applied their understanding to make money online. Others attract clients to their websites through promo codes.

Make Money Engaging

Keep this in mind: Facebook is primarily a social network to meet friends, have fun, relieve stress, or simply pass out those downtime moments. If you come to Facebook with the sole purpose of making money selling, you’ll be in for a big disappointment.

Almost any social media or online marketer will tell you the importance of engaging with your clientele. It’s one way of building trust and increasing your consumer base. That takes time. We won’t offer you some cheap getaway methods to make easy money, like buying fake likes and fake followers. That may put a smile on your face in the short run but hurt your business significantly.

Create engagement by constantly interacting with your followers. First, understand your target audience and know what appeals to them. This could be through meaningful posts, funny clips, memes, images, and likes. It’s easy to make money just by typing, but you have to catch your reader’s attention and immerse them fully.

Groups and Marketplace

Whatever your product is, there is someone in need of it. You just need to make the right sales pitch to the right people at the right time. This calls for perseverance and consistency. Join local buy and sell groups that align with your products, write quality posts with links to your product using URL shortener to make money. You also have the option of joining a marketplace for your desired product. This way, you’ll reach more interested parties at once.

Learn from Others

You may not have the followers to launch a Facebook ads program. You may not even have the experience or know-how of how to make money from Facebook. But like with every skill, it’s something you can learn and perfect.

Check out what your competitors and other businesses are doing and assess how you can integrate their techniques into your business. Working with influencers also helps increase leads to your page or posts and shows your trustworthiness.

In Summary

Everyone wants to make money at home today, but it’s easier said than done. It requires effort, consistency, skill, learning, and relearning. It can be frustrating, but you’re well on your way to make some really good money if you do the right things.

What other social forums have you tried to market your products?

Jeffrey Bishop jumped on the social media marketing train and never looked back. Jeffrey Bishop, a content analyst and a social media strategist since 2015, enjoys working with startups and seeing big things grow out of nothing – like a phoenix from the ashes. In his spare time, he fancies reading, writing, and definitely entertaining himself with bet365 promotional code.

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Secure File Sharing and Cloud Storage

How we process and share data can sometimes be at odds with the methods by which we protect it. Limiting access is a basic security tenet, but too many barriers can segregate and isolate information, cutting it out of information thoroughfares. Then there’s storage and capacity management to consider. The amount of data we’re generating is growing exponentially, far outpacing previous years. The International Data Corporation recently concluded in their study, “Worldwide Global DataSphere Forecast, 2021–2025” that data creation around the world will reach 175 zettabytes by 2025. 

(For reference, a zettabyte is composed of 1,024 exabytes, which is itself composed of 1,024 petabytes; a petabyte is composed of 1,024 terabytes, and a terabyte is – you guessed it – 1,024 gigabytes. In 2018, a new term was added, the yottabyte, which is the next level up from an exabyte or 1 septillion bytes.)

Why invest in cloud storage and file sharing security?

All the data we create must be stored somewhere, at least temporarily, and that somewhere has to be accessible so businesses can function. At the same time though, all that data gathered in one “place” creates quite the temptation for hackers and other unsavory netizens, who will try to leverage data against its users or sell it to the highest bidder. 

So how does a business or corporation go about protecting all those bytes? To truly thrive in this information-laden environment, businesses (and individuals) increasingly rely on secure cloud storage and file sharing tools to create, collaborate, and distribute products or services. This strategy takes the pressure off physical devices, servers, and other hardware by moving all that data to the internet and outsourcing security measures to cloud storage providers. After all, it’s a lot easier (and cheaper!) to prevent a trespasser from breaking in than it is to eject them after the fact or to recover stolen data. 

Cloud storage and file sharing providers are also more likely to implement heavy duty and multi-tiered cybersecurity tools and practices to protect all that data, including the following: 

Password Best Practices

One of the easiest ways to protect information is to lock it behind a password protected door. The strength of this simple measure is in the unique user profiles and passwords. The weakness inherent in this measure is user fallibility. 

The password is only as strong as the individual makes it, and phishing scams are becoming more and more sophisticated. Therefore, password requirements help guarantee user accounts are protected with strong, hard to guess passwords. 

Users can also be empowered to protect their account (any by extension corporate data) with basic IT security and password best practices, such as changing passwords regularly, implementing two-factor authentication, and utilizing an encrypted password manager; these measures provide multiple levels of security within this single security aspect. 

Encryption

Speaking of encryption, one of the reasons cloud storage provides an extra level of security is because nearly all providers offer encryption for uploaded data. Any hacker would need to break the encryption key to interpret the data. However, that doesn’t prevent the cloud storage provider or their admins from being able to see user data. Companies using local encryption (otherwise known as zero-knowledge proofing) can provide an additional layer of protection for locally saved files and shield data as it is uploaded to cloud storage.  

FileCloud is a cloud storage option that emphasizes cloud storage security through strict encryption protocols, with included offerings for zero-knowledge proofing for those clients with data security and privacy requirements. 

Automated local backups

Storing data in the cloud has one obvious weak point: internet connectivity is a prerequisite. For most companies and businesses, internet access will not be so hard to come by, but in the event of hardware failure or a widespread outage, access to cloud storage will be cut off. Furthermore, if data is corrupted or deleted, recovery options may be limited. For this reason, it’s wise for companies to invest in local backup systems that can be accessed directly, without having to rely on the internet. Secure file sharing and cloud storage providers also tend to include file backup options and tools, as well as redundant file saving on backup servers.

Ideally, any backups will be automated, which removes the burden of facilitating backups from any individual user or administrative staff member. If capacity is an issue, certain folders can be selected for automatic backup, so only mission critical files are preserved. 

Review Stored Data and Sharing Permissions 

Hackers can’t steal what’s not there. A simple yet solid security measure is to not store sensitive information that could jeopardize the company or the customer’s privacy. There are also increasing privacy concerns, which have been codified into law (or are currently under consideration) to prevent the retention and use of certain kinds of data. 

Certain industries also have regulatory compliance requirements that restrict data retention, visibility, and sharing options (specifically healthcare, pharmaceutical, research, and government sectors). 

It is good policy to periodically review the types of information being stored and to purge outdated, unnecessary, or high-risk files. Additionally, it is good practice to review and excise outdated sharing permissions, which could violate privacy considerations or increase system vulnerability. 

Turn on Account Notifications and Deactivate Old Account Permissions

Another simple security measure for cloud storage and file sharing is for users to enable account activity notifications. Not only can this prevent access (by rejecting unrecognized account access attempts) but it can also limit the damage a breach can do. Knowledge is power, and in this case, being able to purge information, remove sharing permissions, and isolate a compromised account can protect data from being accessed, copied, or otherwise manipulated. 

Similarly, any accounts that are no longer in use should be deactivated promptly. Old accounts that remain open indefinitely are at much greater risk of being hacked because they are not regularly monitored by an active user. This creates an unintentional back door into file sharing or cloud storage systems. 

Antivirus, firewall, and malware protection

Hackers can employ incredibly sophisticated tools and technologies to break into servers and other storage devices, which is why any cogent IT security strategy must include antivirus and malware protection. Cloud storage providers have their own security protocols in place, which includes antivirus and firewall protections. By uploading and storing data to secure cloud storage and utilizing secure file sharing tools, a corporation can take advantage of these robust protections. 

It’s important to maintain these protective tools on every access point though, including user devices (phones, computers, and external hard drives). In doing so, weaknesses can be minimized, and metaphorical wagons circled around valuable information. 

System Testing & Ethical Hackers

For large scale corporations and cloud storage providers, conducting system testing through ethical hacking or AI tools can help identify and address vulnerabilities. Particularly for systems that handle and store sensitive information, this testing can prevent breaches that lead to ransomware or compromised data. By utilizing cloud storage or file sharing systems with these security offering, corporate clients can rest easy knowing their data will be protected behind tested “walls”. 

Conclusion 

Data breaches and invasions cost companies and organization billions of dollars annually and are only becoming more common; hackers exploit weaknesses in legacy systems and databases (data storage), user and system IT security protocols, and the connections between users and systems (file sharing). Corporations can contribute to their overall security by investing in strong, security measures and policies and by integrating secure data storage and secure file sharing tools.

Using the above-mentioned tools and strategies, corporations can also evaluate available data storage and file sharing providers to determine which one will provide the best ease of access while preserving security. Here is our comparison of some of the top cloud storage providers in the industry. Airsend is one such tool that combines all these security features for cloud storage and file sharing in one functional interface, so corporations can rest easy knowing their data security and their productivity are top priorities. 

We are AIKON. We believe in the decentralized future. A world where everything will be digitized - and tokenized where every asset and service can be managed more safely, easily and without middlemen. We provide ORE ID which is a blockchain login authentication system that helps users access blockchain applications by email, phone, or social media accounts.

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How to Start Promoting On Instagram?

Initially, Instagram was meant as a photo hosting service that allows you to share photos with friends. The service quickly gained popularity and was bought by Facebook. In 2018, it reached the mark of one billion active users.

You should decide what motives and goals you are pursuing to promote your account.
This can be:

• earning income by engaging in video blogging or creating an online store;
• a way to increase awareness for a company, brand;
• the self-expression of personal ambitions.

In any case, it is important to prepare for the start of your activity.

Analytics

It is necessary to conduct an analysis before starting your activity and its process. Initially, this involves studying the desired niche or finding a suitable one. The analysis of actions and success of competitors is crucial.

Analysis during operation is divided into:

• preparation and study of reports on each advertising channel or service used that makes a cheat for your Instagram;
• accounting of received applications for all methods of appeals;
• content analytics in Instagram.

Idea and Target Audience

An idea is a concept that, in your opinion, should appeal to the audience and bring profit. If the idea is good, the account will start gaining subscribers quickly. However, it is difficult to come up with such an idea, and therefore you will have to recruit subscribers with hard work or using paid methods.

Having decided on the ideas and having analyzed the future niche, it is worth starting to determine the target audience. It is necessary to determine their demographic and social affiliation. The basis of success lies in understanding your subscribers, their desires and needs. By reaching an understanding with the audience and being able to give them what they want, you can get an interested and relevant audience.

There are several ways to promote your Instagram. They can be divided into paid and free ones. Some require financial expenses, while others require a lot of time and effort. For greater effect, you can use several methods at once.

Paid Methods

Methods that require financial investments are the most effective and will bring the maximum amount of benefit with a small-time cost. These include:

Cheating Service

A good promotion option is a service for cheating subscribers and likes. Using this method, you can significantly increase the activity of your account, which will have a positive impact on other subscribers. People are more willing to subscribe to those profiles that already have subscribers and are actively active. Famoid is considered one of the best services for profile promotion.

Targeting

There are two possible methods of targeted advertising on Instagram. The first is simple for ordinary users, the second is complicated for the development of a business account. The second one is well suited for people who have funds for promotion and do not want to waste time using other methods of promotion. It is recommended to configure advertising via Facebook. This option will allow you to save money because if the advertising is not effective, an automatic shutdown will occur.

Advertising in Thematic Communities

The best way to find new subscribers is to use advertising in thematic groups with your target audience. There are a lot of such interest groups; they can be common across the country, for each city. It is important to pay attention to the number of subscribers in the community and the activity. Having decided on the group to which your target audience belongs, do not hesitate to request statistics from the owner. Evaluate the data provided and decide whether the expenses correspond to the results that can be obtained. After conducting a detailed analysis and abandoning inactive groups, you can save quite a lot.

Contests and Sweepstakes

Those are good methods that require expenses for the purchase of gifts and other prizes. They get a great response from the public, as everyone loves contests and sweepstakes. But without proper preparation and an original idea, they may not bring sufficient results and the money will be spent in vain.

Advertising from Bloggers

You can receive this service for free as well as by spending a lot of money for it. You will not need to invest if you manage to agree on a mutually beneficial service. It is important to find your target audience, otherwise, even after spending a lot of money by ordering advertising from a major blogger, you might end up receiving only a couple of subscribers.

Free Methods

In some cases, they can also be attributed to paid ones, if, for example, you use paid software. Such methods should include:

Mass Following

The use of this technique has its limitations, namely, the ability to gain no more than 1,000 subscriptions per day. This method works on the principle of mutual subscription. The person you have subscribed to sees the notification, and if they like your profile, they can subscribe in response. You can perform subscription and unsubscribe operations manually or through special services. The method of mass following works well with putting likes.

Mass Liking

The method is similar to the previous one, but it implies mass affixing of likes. The other person will also receive a notification about the likes and, if they are interested in your profile, they can like in response or subscribe. It is great for increasing the activity of subscribers, but it is less effective in terms of subscriptions than the mass following.

Mutual Advertising

It implies advertising another person’s profile on your own profile, and that one advertises you on their profile in return. For greater effect, it is worth agreeing on mutual advertising with a person who has your target audience. Advertising should be done unobtrusively by carefully selecting a companion, in order to not undermine the trust of your audience.

Instagram is a young and popular network where you can actively conduct your business and other activities. If you have an idea, you should not postpone it for later, but rather carry out all the preparatory procedures and start promoting your profile in one or more ways you like.

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Highly Rewarding

One of the most prominent benefits of mining bitcoins is that it allows you to earn some bitcoins as a reward. All the bitcoin transactions are first verified and then put into a group termed as a block. Bitcoin mining involves solving complex mathematical problems and adding blocks to the blockchain. It is a bit complex task but offers enormous rewards. A bitcoin miner receives 12.5 bitcoins for solving a single block which is a massive amount.

Adding to it, the transaction fees included in the block is also given to the miners. So, if you want to earn a considerable amount of money, bitcoin mining is an excellent option. But prior to that, you must gain proper knowledge about it and possess all the necessary hardware and equipment. You need to have good technical knowledge to gain expertise in bitcoin mining and make it a good source of income.

Get Bitcoins With Minimum Fees

When you buy cryptocurrencies via an online platform, there are some fees or charges involved in it. So, if you want to acquire bitcoins with minimum fees, bitcoin mining can help you with it. It allows you to get some bitcoins without purchasing them online. If you join a bitcoin mining pool, you will be able to mine bitcoins at lesser fees, and the transactions will get a lot quicker. Bitcoin mining allows you to save a lot of money in the form of withdrawal and deposit fees as well as trading and transfer charges. Moreover, the bitcoins that you earn as a reward automatically get transferred to your wallet in a flash. So, another significant benefit of bitcoin mining is that it saves money as well as time.

Join a Pool and Earn More Bitcoins

It is irrefutable that bitcoin mining is a difficult task, and it is not everyone’s cup of tea. But if you want to earn bitcoins from mining, the best option is to join a mining pool. There are several groups of bitcoin miners, which are termed mining pools. By joining these groups, you can mine bitcoin with a group effort, and the rewards will be distributed among all of you equally. Your share in the rewards will be decided according to the hash rate that you have contributed to the pool.

However, you can also mine bitcoins as an individual without joining any pool. However, it will become a lot more challenging to solve blocks alone.  But if you are able to do it, the total reward will be yours alone; there will be no need of sharing it with anyone.

Increases the Security of Network

Bitcoin mining is highly useful in securing the Network. When you are mining bitcoins, you are contributing hash power to the Network. So, the more hash power is contributed to the Network, the safer and more secure it becomes. It makes the network well-protected from online attacks and increases security to a great extent. If any one hacker can attack the mining network, he will need to have control over more than half of the bitcoin network, which is almost impossible. So, bitcoin mining not only allows you to earn some income but also increases the security of the Network and makes it more stable.

Earn Other Cryptocurrencies Too

The profitability rate of bitcoin mining varies according to your hardware, electricity bills and value of bitcoin. So, if you focus on such factors, you can minimize the cost of bitcoin mining and increase your profits a lot. Moreover, it also allows you to switch to any other cryptocurrency and mine it with great ease and comfort. Each cryptocurrency has a different price, so you must consider that before choosing the best cryptocurrency to mine.

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But the interesting thing is that it’s drastically accelerated since Covid 19. McKinsey Research shows that B2B companies expect these changes to stick in a permanent way. For those B2B business leaders who commit to further, digitizing their go-to-market strategies will drive significant competitive advantage. The result will be loyal customers—and a lot more of them—than competitors who are slower to move their efforts online.

B2B Buying Journey Has Transitioned Online

As we’ve seen, the marketing and sales funnel has dramatically changed, especially since Covid 19 hit. Traditionally, marketing has been accountable for only awareness and interest, and maybe driving a little consideration. In the new paradigm, the marketing function drives sales all the way through the funnel to evaluation. That means companies are deciding whether or not to put your business into their evaluation of products or services long before they ever pick up the phone to talk to a salesperson. 

So when CEOs are thinking about the overweighting of salespeople, and typically the underweighting of marketing in mid-market companies, they’re making a big mistake. Companies will need more marketing resources, and more marketing focus to drive those opportunities for the sales team. This shorter time that the sales force has to interact with their buyer means that businesses are coming to these discussions much more informed, and much more educated. So service and product providers are really going to have to think through what their sales enablement needs to look like.

Some Marketing Functions Have Permanently Changed 

I asked the 80+ CMOs at my company, “What are your top predictions for what’s going to be permanently changed?” These three main topics are the essence of their feedback:

1. The rapid acceleration of consumers and B2B customers accessing content online. 
2. Marketing owning a lot more of the sales process than it did before the pandemic. Buying has become largely digitized. 
3. Businesses are shifting to see that they can expand their markets exponentially, with digital marketing and remote selling.
4. Marketing generalists are becoming dinosaurs. Today there is no full stack CMO, and strategy really must be done in parallel with performance marketing. 

With this whole movement online, businesses traditionally have said, “Well, you know, this is the geography I serve,” but Covid 19 has busted open geographies. For example, there’s a church in Southern California that served its local community for years, but it finally went online during the lockdowns, and put a digital strategy together—not random acts of marketing—to reach a broader audience, and they quickly reached one million people.

How to Develop a New Marketing Strategy

If B2B business providers really want to have solid marketing execution—which is their website, SEO, and lead generation—it really needs to be informed by:

• The company, truly understanding its strengths 
• The customers, what do they truly value 
• The competition, understanding what strategies are being deployed, especially digitally 

That then informs the strategy:

• How are we different?
• What is our unique value proposition 
• How are we positioning ourselves against competitors? 
• What do we need to do in pricing?
• How do we segment our markets? 

There is no magic pill, but there are best practices. Your strategy should be informed by insights about customers—how their needs and wants have changed through the pandemic—what competitors are doing, and the strengths of your company.

Karen Hayward is a Chief Outsiders Managing Partner and CMO based in the San Francisco Bay Area. She helps technology companies accelerate growth by building and executing strategic marketing programs while driving sales and marketing alignment to deliver breakthrough revenue. More info at www.chiefoutsiders.com.

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One thing working in their favor is the tons of technological innovations to help with tasks. Such include video conferencing facilities, registration, and database management software.

Let’s say you are planning an event for an association. Associate management systems help with tasks like registrations and database management. Further, mass communication with members is easy with the software.

Planners get access to tools that help with payments and the financial aspects of the event. Best of all, everything happens on the cloud. It ensures data security, easy access, and higher efficiency. 

The benefit of virtual events is that you can achieve a lot on a limited budget. You don’t have to deal with issues like getting a physical location. There are no logistical elements like transportation or catering to deal with. 

The organization also gets the opportunity to reach a broader audience. The same may not be possible with face-to-face events. With that said, event managers must still ensure proper planning. You will need the same level of attention you would give an in-person event.

Our article provides a detailed guide for online event management. We will share the right steps to ensure success.

1. Have Clarity on the Event and Attendees

Coming up with goals and objectives for the event is critical. Why are you hosting the virtual event? What do you hope to achieve? Who is your target audience, and why would they want to attend? 

Next, decide on the type of event. You have tons of options, including networking events and webinars. Others are conferences and even panel discussions. Take the example of an investor meeting.

A networking event may not be the best option. A better choice would be a seminar or panel discussion.

The third step is to focus on the content, topics of discussion, and speakers. This may be the most difficult part because it is critical to achieving the goals you have set out.

2. Draw Up a Budget 

Like any other event, you will need to come up with a budget. You may not end up spending as much as you would for in-person events. 

Yet, there will be some costs you will need to take care of. Such include:- 

• Setting up an event website if you don’t already have one
• Some of the tools you will need may need you to subscribe to get access to advanced features
• Will you need any special virtual branding elements? If yes, budget for the cost of hiring creatives?
• Will you need to run any promotions to get information out to the audiences? A marketing budget is critical for public events 

Take time to come up with a checklist of any areas that will need you to spend.

3. Decide on the Hosting Platform and Tools You Need 

Hosting a successful virtual event requires that you have the right tools. You achieve higher efficiency and can complete tasks in a short time. 

The advantage is that there are so many resources available depending on what you need. Such include:- 

• A website for event communication, promotion, registration, and so much more.
• Registration tools for RSVP and data collection. The right tools will also have a portal for accepting payments. If the attendees are paying to take part, use automation to handle the payments. It frees up the teams to handle other urgent matters.
• Take advantage of email marketing to increase engagement with the right messaging. It also provides a fantastic tool to keep the communication channels open. In case of any updates, sending out the information can happen in minutes.
• Mobile devices account for 54.8% of website traffic worldwide. The trend has been constant since the beginning of 2017. It is understandable because such devices are convenient. Participants have information at their fingertips anytime they need it. Virtual event managers have no choice but to embrace such technologies. Including a mobile app will give attendees quick access to information. Event planners can also use the apps to upload important links. They can also collect data on attendees.

When deciding on the best hosting platform, factor in the following:

• What type of events are you having? Zoom, for example, is ideal for small to mid-sized conferences, seminars, or meetings. 
• Do your members have access to the platform? Even if they do not have access, how easy is it for them to register? 
• What kind of experience do you want to deliver? Live stream applications like Facebook Live and YouTube Live offer video conferencing facilities. You can host many participants at a go. Those in attendance can join or leave without causing any disruption to the event. But, the attendees can only take part via text chat. For the teams, it makes it easier to manage the larger events. They do not have to deal with video or microphone input. 
• What is the format of the event? Will you, for example, need break-out rooms? 

4. Send Out the Invitations 

If you are working on an invite-only event, you should already have a list of the people you want to attend. Send out the invitations and start recording the RSVPs. Collecting RSVPs lets you know if you have enough resources to handle the numbers.

Once you have the RSVPs, you will need to keep up the communication. You can share any expectations you may have. Such expectations include equipment or tech requirements and even time frames. You will also need to communicate event details and share access codes. 

For public events, you need to market or promote the event. Some of the platforms include social media, email marketing, sponsorships, and even advertising. 

Consider using an influencer to bring the right people to your event. If you have famous panelists or speakers, they can also put the word out there. 

5. Prepare for Any Eventualities

If you were hosting an in-person event, you would have a plan of action for anything that goes wrong. You will, for instance, have a standby generator in case of power fluctuations. It is not uncommon to have an ambulance or fire extinguishers on standby for outdoor events. 

You must carry the same thought process when planning for your virtual event. You depend a lot on technology for the success of the event. But, even the best tools may experience glitches. You can also not assume that all the attendees may have the technical know-how. 

Take preventive steps like:

• Identifying any possible issues that may occur and have a plan of how to deal with them
• Communicate with attendees before the event to explain the tools you will use. It doesn’t hurt to come up with a guide that you can share with them
• Walk everyone through the order of the event. Break it down as much as possible in days, hours, or even sessions
• If possible, have a dry run with some of the attendees and participants. It will need you to use the software so that you know how it performs.

6. Ensuring Engagement 

One of the most critical elements is ensuring engagement at the virtual event. Yet, it is one of the most difficult things event managers will need to deal with. It can be difficult for participants to sit through hours of presentations.

It is also easy to lose interest if the speaker or sessions are not interesting. With a simple click of a button, they could leave the session without you even being aware.

Here are some ways to keep audiences engaged at all times. 

• Ensure the presentations are interesting. Use plenty of audio-visual cues to break the monotony. 
• Even if you are using pre-recorded content, add some live sessions. It helps generate more interaction. The advantage of recording sessions is you can keep within specific timelines.
• But, it can get pretty boring for the audience. In case of a technical glitch, you may have blank screens that show a lack of proper planning. 
• Keynote speakers should be engaging, knowledgeable, and have great delivery. 
• Have live polling sessions to check on interest levels
• Incorporate some Q&A sessions so that it breaks the monotony of long discussions
• Use mobile apps to set up the meeting and encourage live chat
• Take advantage of social media with relevant hashtags and event pictures. Encourage participants to comment, share, and tweet. It would be an excellent idea to tie in a promotion or prizes for best comments, pictures, etc.

After the session, it is critical that you make all the content available to the participants. The advantage is you do not need to print out or photocopy any documents. You can upload everything on the event website. All the participants need thereafter are the login details to access the content.

7. Collect Feedback 

After the virtual event, it is a good idea to collect feedback. It provides valuable insights on what you can do better the next time around. Create online surveys; remember to keep them short and simple. No one has time for lengthy documents. 

Final Thoughts 

Creating a virtual event requires time and effort. But, with the steps we have highlighted above, you will have everything set up and running in no time. Further, you have technologies like virtual association management tools to increase efficiency. Good luck with your online event!

Dan has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.

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In this article, we share our findings on the use of conversation design to reflect your company’s culture in virtual conversations with customers, using chatbot persona, unique brand voice, and more.

Transitioning Away from Customer-Facing Employees

With the rise of eCommerce, companies have been transitioning away from customer-facing employees for more than a decade. There have been different rationales behind this shift including online shoppers not needing human assistance anymore and of course, the cost benefits.

However, with this decision came two options: first, companies could simply remove customer-facing employees without installing another mechanism in their place, and second, companies that replaced customer-facing employees with conversational AI.

Furthermore, this decision wasn’t simple or straightforward. In the early 2010s, commercially available artificial intelligence was nowhere as advanced as it is today and so many companies chose not to deploy it. Additionally, there were certain demographics that did not want any assistance, robotic or human.

But over a decade many things have changed, including the following trends:

• conversational AI has become extremely smart
• the demographic that did not want any assistance has shrunk and as the upper age limit of internet users increases, assistance has become crucial once again: older age groups 

In essence, removing customer-facing employees without replacing them with a mechanism such as virtual agents (chatbots) is no longer a viable strategy in 2021.

But there is still one question, why conversational AI became the best alternative to human assistance, performing even better in some cases? The long answer to that question can be found in the technological advancements of conversational AI and recent changes in consumer behaviorisms.

But in short, the main reason why conversational AI is the best solution to companies transitioning away from customer-facing positions lies in the benefits it provides, including:

• AI chatbots have become far more economical
• Computer code is more controllable, and thus more reliable.
• Machine learning and the ability for chatbots to “self-learn” has opened up thousands of new possibilities.

We’ve established that by deploying conversational AI solutions, companies can provide assistance to a very large demographic and save money while doing so. But we still need to understand why it’s important to involve brand identity, values, and culture into your chatbot mix.

How Conversation Design Better Showcases Your Company Culture?

At Master of Code, we have a human-centric design approach to conversational chatbots that puts a lot of emphasis on aligning chatbots with their brand and company culture. This involves focusing heavily on a few aspects of conversation design, including but not limited to visual branding, personality, engagement methods, human intervention, and in some cases, even monetization.

Let’s take a closer look at some of these aspects that are critical for conveying company culture and values.

Designing Better Bot Personas

Designing a chatbot persona for your bot is similar to giving the chatbot a character or personality. Even before you can begin coding or mapping out early conversations, you need to decide on your conversational agent’s personality. As with humans, a bot’s personality refers to its set of qualitative characteristics that make it unique. These characteristics should ideally be similar to your brand archetype and voice.

And just like human personalities are invisible, bot personas too, are abstract. They are ideas that cannot be “codified” but do dictate what the code/conversation will be like. Some of the factors to take into consideration when creating a bot persona include:

• social attributes of the environment
• Type of audience
• Intended purpose of the chatbot
• Runtime variations, if the chatbot is context-driven
• Social acceptance

Designing a Voice Chart

As you explore the aforementioned factors, you should be able to find similarities between your own brand values and these factors, such as your target audience. Here’s an example:

As a fresh new startup catering to graduates, you may realize that both your audience and your company are progressive, open-minded, and happy to challenge the status quo. Now the question is, how do you reflect these values in a conversation without sounding unnatural. Well, one way could be to talk more casually and even using emojis.

On the contrary, if you’re an enterprise with a very formal brand archetype, follow strict grammar, punctuation, and avoid small talk – straight to the point.

You can then use this information to create a voice chart that contains a set of decision-making rules and creative guidance for designers and copywriters. Here’s a voice chart with some more examples of how company values and culture translate to conversation design:

In practice, your voice charts should be more complex than this example but this is nonetheless a good starting point.

Visual Branding

Visual branding involves a lot of decision-making related to the meta aspects of the interface. Designers want to ensure the logo of the chatbot is consistent with the service it provides and the company’s logo. In many cases, the company logo can be used as the chatbot avatar but it’s not ideal if you plan on deploying different chatbots.

Additionally, stickers, images, animations, and color schemes should also be consistent with the company’s overall branding.

Monetization

Every chatbot can be monetized but not all should be. Chatbots for premium/luxury brands can have a paid subscription but a chatbot for an NGO that is behind a paywall may be out of place and not representative of the company’s bigger goals.

Human Intervention

Chatbots are designed with varying degrees of potential human intervention to:

• resolve ambiguity
• provide supervision
• error escalation
• facilitate conversations and workflows

The exact extent of this intervention is also a reflection of your company goals and values.

The Tone of Voice: How to Craft It and Why It Matters

Your chatbot would also require a tone of voice, which is highly influenced by the brand archetype and brand voice. When choosing the tone of voice, we want to make a conscious attempt at aligning the chatbot with the rest of the brand image. This means avoiding any unintended bias or meanings. Because humans have a difficult time understanding tone via the written word alone which lacks tone, volume, intonation, and rate of speech – all things that carry a great deal of information.

For instance, the most common “generic” tone of voice used by chatbot developers, the sterile, robotic voice faces this problem. It may be precise and to the point, but it is also devoid of all human emotions. This is an even bigger problem when the company’s brand archetype is upbeat and/or friendly as it creates a discrepancy in the brand image – a communicative dissonance, which is similar to the well-studied psychological phenomenon related to cognitive dissonance – something we must try to avoid.

Instead, you should analyze your brand voice through your website copy, press releases, newsletters, and business messaging.

One very important distinction to make here is that your chatbot’s tone of voice doesn’t have to be the exact same but rather close enough. As you take into consideration the goal of your marketing campaign, the purpose of the chatbot, and the target audience, your tone of voice might develop its own unique quirks – and that’s completely fine.

Why Is It Important to Showcase Your Company Culture?

As a conversational AI solutions provider, we are often asked if a company is deploying AI chatbots for a certain job, why not just stop at that? Why go the extra step and involve culture and values? To answer this, we have to go back to our previous comparison with customer-facing employees.

Like the employees, chatbots are an extension of the company. This means that the “way” a chatbot talks is always associated with the qualities of the brand it represents. And by deliberately adopting a design process where company culture is a major consideration, we’re achieving three goals:

• creating the “model” employee with all the right qualities
• choosing how our (potential) customers view us
• modifying AI speech depending on who the user is

The last point might be confusing, after all, there is usually only one end-user, the customer – usually, but not always.

Today, conversational AI is being used in not just customer-facing positions but also internally. One of the most popular implementations of AI chatbots is in Human Resources (HR). For instance, in 2018, L’Oreal launched its AI-powered chatbot to improve its recruitment process. The chatbot managed to significantly improve candidate experience and was an overall huge success for L’Oreal.

Source: Harvard Business Review

Similar solutions are being deployed today and company culture has become a central part of the design process. Value-driven conversation design is not just helpful but critical for chatbots to convey corporate culturebecause it not only tells potential employees what it’s like to work for your company, but also shows that the company cares for its employees, which has been proven to impact the bottom line in a significant capacity.

Wrapping Up…

The art of human-centric conversation design is interesting but also very complex. Hopefully, this article did a job of conveying the complexity and intricacy that goes into designing three-dimensional chatbots that achieve more than just assist users – like being the ideal representatives of your company’s culture and value.

At the same time, it’s important to not let the complexity discourage you from deploying similar solutions into your business. Despite the challenges, there are tools, services, and best practices that can make the process of building such AI chatbots faster and cost-effective. At Master of Code, we leverage our expertise in conversational AI to do just this.

Dmitry Gritsenko is the CEO of the Master of Code Global. He offers expert content on the biggest AI trends of 2021. And his company partners with the world’s leading brands to design and develop AI conversational experiences across mobile, web, and AI-powered chatbots. You can tweet Dmitry @dimasmoc or connect with him on Linkedin.

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Additionally, social media advertising revenue in the US alone is projected to go over $50 billion by the end of 2021, meaning your business would have a lot to gain from jumping on the bandwagon. 

However, there’s also a dark side to social media you’ll need to be prepared for – trolls and spammers. 

Social media trolls can tarnish your brand reputation, harass your customers, and wreak havoc on your accounts. If you want to fight them, you’ll need to learn how to do it right without putting your business in jeopardy. 

So, let’s see how you can spot and deal with social media trolls while improving the overall customer experience. 

Signs You’re Dealing with a Troll/Spammer 

Spotting social media trolls and scammers can often be easier said than done. After all, unlike bots, they are real people who simply want to wreak havoc, so they could behave like your typical angry customers. 

So, before you start treating a commenter like a troll, you’d better make sure that’s what they are. You don’t want to approach unsatisfied customers like trolls – that will only add fuel to the fire and damage your reputation. 

Some of the most common telltale signs that you’re dealing with a troll include: 

• They act entitled; 
• They exaggerate; 
• They incite anger; 
• They make things too personal; 
• They’re unusually rude; 
• They want to fight, not solve a problem. 

Angry customers can be rude and exaggerate their complaints, but they’re usually looking for a resolution. 

Once you apologize, own up to your mistakes, and offer solutions, they’ll usually tone down their comments. Trolls won’t. 

Handling Social Media Trolls and Spammers 

Once you’ve identified a social media troll/spammer, you can start dealing with them accordingly. 

Create clear community guidelines 

If you’ve been on social media for a while, you’ve likely noticed that many accounts, groups, and pages have their unique community guidelines that dictate how users should behave. 

You should create clear, written community guidelines as well if you want to moderate your comments successfully. 

State your expectations from the community, explain which behaviors are acceptable and which ones aren’t, and make it clear what you will do if someone breaks these community guidelines (e.g., ban or block them). 

Once trolls start trying to stir things up, you can refer back to your community guidelines and remove the troll from your page if they take things too far. 

Stay Respectful 

Trolls and spammers have one goal – to make you angry and have you lash out. Unfortunately, doing this will ruin your brand image, feed the trolls, and harm the community that you’ve tried so hard to build. 

So, always remember to stay calm and respectful, especially if you aren’t 100% certain that you’re dealing with a troll. 

Take inspiration from your email template for customer complaints, for example. You’ll want to address the problem politely, even if it’s not your fault, and offer solutions—all without further angering your customer. 

As mentioned, a dissatisfied customer will react positively to this, while a troll will simply keep trolling. That’s when you can ban them from your page with confidence. 

Fight with humor 

Using humor personifies your brand and allows you to better engage with prospects and loyal customers. However, you have to do it right. 

As always, stay respectful, but don’t be afraid to use a bit of sarcasm or respond with a witty comment when you come across a troll. 

Instead of ignoring them (which can often make them even more annoying), you’d acknowledge them and likely diffuse the whole situation. 

Not to mention that your loyal customers will probably take your side and start trolling the troll themselves – just remember to moderate their comments as well and keep the conversation lighthearted. 

Keep your cool and use facts! 

Trolls will frequently target your weak points to lure you in and get you flustered. They’ll gather inspiration from real customer complaints and negative comments, then exaggerate them. 

In this instance, blocking, banning, or trying to be funny can do more harm than good. 

You’ll want to address the real problem behind the troll’s comments and rely on facts only. Don’t get emotional or start defending yourself and giving excuses. 

Keep your cool and be very intentional in your response. 

Answer any underlying questions with accurate facts about your product/service/customer satisfaction policy, and stay professional at all times. 

Learn when to ignore them 

In some instances, ignoring could be the best solution. After all, many trolls just want to get you engaged in any way they can. If you ignore them and stop feeding them, they’ll go away. 

If they’re going into a rant about how much they dislike your brand without giving any actual reason for disliking it, there’s no reason to address them. If they’re just insulting you, there’s no reason to address them. 

However, if they’re harassing your customers and spreading hate, it’s up to you as the community leader to put a stop to it. 

Block them if things go out of hand 

As the final straw, you can always block trolls and spammers and remove them from your page. Just make sure that they are, in fact, trolls and spammers. 

An easy way to check this is by reaching out via direct message. Send them a private message from your help support and see how you can assist them. 

If they respond to your message with a real concern or problem, they’re likely a real dissatisfied customer. If they ignore or keep trolling you privately, they’re most likely a spammer seeking attention. 

In that case, refer back to your community guidelines and block them. 

Final Thoughts 

Dealing with trolls can be a nightmare if you don’t know what you’re doing. So, train your customer support agents, learn how to identify trolls, and take swift action against them.

Dean Chester is a cybersecurity expert and the co-founder of research VPN provider Cooltechzone. While cryptography has been and remains his main passion, he is also interested in the political and social repercussions of internet safety issues.

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Content marketing you can afford

If you plan to boost the online presence of your new business, vlogging is the way to go. Marketing and promotions cost a lot of money and require a lot of time. Fortunately, digital marketing makes it easier and more affordable for startups to raise brand awareness and reach a wider audience.

You can easily create video blogs using just a laptop or mobile phone and edit them with a free online video editor. As your business grows and profit starts to come in, then you slowly purchase the equipment you need and maybe, one day, put together a team of marketers who will take care of all your video blog posts.

Humanize your brand

It’s one thing to learn about a brand through words and another to see the faces behind it. Not only will videos add a personal touch to your online content, but they also humanize the experience. They give consumers the good feeling that they’re supporting and buying from an individual or group of people, not just a brand or website. Written blog posts are still effective, but videos come with a voice, making it easier for people to connect.

Help business rank and trend

Posting video blogs is one of the most effective ways to rank up on search engines. Content that’s available in multiple formats is a top priority in SERPs. If your blog also comes in video format, it’s more likely to come up on the first search engine results page.

You can boost the SE ranking of your video by posting it on a popular video search engine such as YouTube. Do some SEO keyword research and optimize your interactive content with popular keywords and terms when you upload it. Add an eye-catching title and snippet and don’t forget to choose a thumbnail image that will make your target audience want to click on your video.

Showcase skills and expertise

Consumers are more likely to choose a product or service from a company that’s an expert in the industry. Vlogging is a great way to showcase your knowledge and expertise in a specific niche. It can help boost your credibility and gives consumers an impression that you are the best in the field.

Let’s say you sell vacuum cleaners. If you post videos about tips and tricks to make vacuuming more effective, important terms in vacuum cleaner manuals and what they mean, or something about how to make your vacuum cleaner last longer, consumers will see that you know about your product and things related to cleaning. If your content makes sense and it provides information that’s useful for them, they’re more likely to trust your brand.

Boost social media impact

The great thing about videos is that you can share them across multiple online platforms. Aside from posting them on your website or YouTube channel, repurpose them for social media networks as well. Making your vlog available on Facebook, Twitter, and Instagram increases your chances of reaching more people, no matter where they are in the world. Plus, reactions, comments, and shares from users can help increase your reach and following.

Most social media algorithms now prefer profiles and pages with videos. But, just because these platforms seem more informal, doesn’t mean that you don’t have to research and plan. It’s highly recommended for businesses to create a social media scheduling plan wherein you prepare your video post and schedule when and what time it gets posted. This way, you’re able to post regular video blogs even when you’re not online or when you’re traveling.

Vlog your way to success

Without a doubt, vlogging is a globally trending method of boosting your online presence. Just like written blogs, videos aim to educate and inform consumers while promoting products and services. The significant difference is that videos are a lot more entertaining and engaging. They can turn simple and boring topics into fun and exciting visual content.

Video blogs are more likely to go viral as they’re easily accessible on both mobile and desktop devices. More and more business leaders are shifting their focus towards video content and being new in the business shouldn’t stop you from making the same decision.

Gladys Labsan is a writer and self-taught visual artist who loves to make mini Clipchamp videos, share her thoughts, sing her heart out (alone), and eat cake. All while handling four silly little girls who make her heart full.

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This article will discuss offshore hosting, which means hosting a website on a server that is located outside of your country. So if you’re considering opting for an offshore web host for your business site, here are five important things to know.

Offshore Web Hosts Value Data Privacy and Anonymity

If you want to run a website in the United States and you’re worried about your personal data being made public, offshore web hosting is the right option for you. The servers are located in other countries that have laws protecting information and restricting it from being shared with the government or any third party without consent. For instance, offshore web hosts from the Netherlands are praised for their strict data protection, as well as known to protect against identity theft. 

Certain offshore providers also accept more anonymous payment methods (such as Bitcoin), which help maintain the confidentiality of your personal information. 

They Have a Flexible Content Policy

Freedom of expression is still an issue in certain parts of the world. In some countries, content that is considered distasteful or offensive can be censored and taken down in an instant without warning. Offshore web hosts offer a more lax approach to this by only removing illegal material like child pornography and terrorist websites. This means you can host gambling and sites with adult content without fear of being shut down in an instant.

They also protect you from DMCA claims so you won’t have to worry about your site being taken down due to copyrighted content. This is crucial if you plan to start a video streaming website. In this case, you might want to check out some unlimited bandwidth VPS solutions as they will ensure great performance and security for your streaming site.

Offshore Web Hosts Provide Fast Load Times

It’s important to think about how your site will perform when it comes to loading times. Keep in mind that your site will load faster if it’s on a server that’s closer to your visitors. 

This is why offshore web hosts are such a good option. They have servers all over the world so your visitors will be closer to them, and this means faster load times for you. And let’s not forget that a fast site is crucial for good user experience and better conversion rates.

Offshore Providers Can Help Expand Your Business

One of the best benefits of using offshore web hosting is that it gives you access to potential customers in any country, so if your company already has an online presence but wants to reach new markets, this type of website hosting would enable your company to do so. They also offer great customer service which allows them to quickly deal with any problems so they don’t hinder your growth.

In case you need to scale your website, offshore hosts can make it happen in no time! You’ll be able to effortlessly upgrade your hosting from shared hosting to a VPS plan in case your web traffic starts growing. Just make sure to choose a web host that also lets you customize your virtual private server. 

Offshore Hosting Can Help You Save Money

Many offshore hosts provide low-cost solutions that can help you save on hosting fees, without sacrificing any of the features or functionality that is offered. Additionally, choosing a web host in a country with less strict tax policies can provide a significant advantage for your company, in terms of savings.

With offshore hosting, you can get secure and scalable solutions for your business website for an affordable price.

Conclusion

Choosing a web host is a very important decision for any company, and there are many factors that must be considered before making the final choice. Offshore web hosting can be a great choice for anyone looking for anonymity, security and freedom of expression for their site. 

There’s a lot more information in this area than most people realize, and these tips should serve as an eye-opener for anyone looking into getting their company online with a website that reaches all corners of the world!

Damien Reed is the lead writer for Prospected and UncensoredHosting. He covers various topics including business, technology, and digital marketing. He has over five years of experience in writing for different online mediums, and his work has appeared on sites such as Freelancer, HackerNoon and CodeMentor.

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Push notifications are perhaps the best example of this shift. They were rolled out with iOS 3.0 in 2009 and are one of the standards for delivering content. 

This marketing tactic allows companies to “push” short messages directly to a consumer’s phone, similar to the way they’d receive an SMS message, instead of emails. 

Ecommerce businesses have proven highly successful using this strategy for marketing campaigns. 

For example, Urban Airship conducted a six-month analysis of 2,400 apps and 500 million app push notifications and found that, depending on the industry, 35% to 50% of consumers enable push notifications on their mobile devices, illustrating the huge reach of push notifications. 

It is even better for small businesses because users that receive push notifications are twice as likely to stay on the application that is sending them. With a platform notorious for its competitive environment, an increase in app longevity is sure to boost the business’ cash flow.

So, you want to effectively use push notifications for your business? Here are 5 things you need to keep in mind: 

1. You can push to mobile or desktop

Push notifications are traditionally a marketing tactic for mobile devices, but a few years after their introduction, Windows, Safari, and Chrome all added push notification capabilities to their browsers, and this past spring, Chrome’s native push notifications became compatible with Apple’s OS X. 

What this means is that push notifications are quite versatile, and you no longer need to worry about mistakes in app design and ballooning budgets unless building an app actually makes sense for your business. Instead, you can now push to customers in the way that suits your platform and business goals best.

2. Always ask consumers to opt-in 

Except for Android devices (which automatically receive push notifications), you have to ask users to opt in and accept your push notifications in order for them to receive them. 

When a user or visitor opens an app or visits a website for the first time, it’s standard to ask if they’d like to opt in. However, there are ways to stand out in this process and grow your opt-in rate. 

To incentivize them, tell consumers a bit about the type of content they will receive from your push notifications, whether it’s discounts, sales, coupons, or new announcements and products. 

To segment your audience (more on that below), allow users to opt in for specific types of push notifications, and ensure that they receive only the content they will be interested in reading. After all, a push notification is useless if it pushes the wrong information to people.

3. You will need a great copy

Great copy is essential for any marketing campaign, but with push notifications, marketers only have 40-65 characters to get their message across, depending on screen size. 

With such limited space, every space and punctuation mark matters, which is also why it’s important to have a unique and memorable brand name for your business. If you want your notification to stand out, you should provide specific information, such as: Is there an ongoing sale? Would this particular consumer be interested in a new product? 

Bring your customers to the point of purchase with a call to action and a link to more information. 

In order to generate interest in your app or website, you should use great copy to grab their attention.

4. Have a good sense of frequency

It’s easy to get overzealous when it comes to push notifications. Everyone has that friend who sends too many texts, and that sensation of annoyance gets amplified for businesses. 

In fact, around 62% of consumers feel overwhelmed by the number of push notifications they receive, so be careful not to overdo it. 

Some researchers recommend 3 push notifications a week, but that number will vary from business to business. Experiment with different volumes of push notifications and track analytics with a tool like Mixpanel in order to strike the right balance for your user base.

5. Segment your users

It’s a classic marketing rule that segmenting your marketing campaign and creating highly targeted audience lists will lead to better conversion rates. 

To better engage your users, create different push notification campaigns that target specific behaviors and histories. 54% of consumers converted from a segmented push notification, compared to 15% for broadcast messages, according to Localytics. 

Considering that push notifications are dependent on the send-time, marketers should pay attention to time-zones and location when they decide to push a message. 

One way you can reach consumers is through geo-fencing, so that you can push the right message at the right time.

Your business can reach consumers directly with push notifications. With such a personal platform, you need to be careful to provide clarity and utility as well as reach consumers when the time is right. 

Start your campaign with these tips and you will find that your audience will respond well to the appropriate number of notifications. 

In addition to push notifications, what else do businesses need to know? Let us know what you think!

Lisa Froelings. is a business and productivity consultant with over 4 years of experience in human resources working for a major retailer in the country before she decided to build her own business. Her interests include technology, mindfulness as well as time management. 

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