SiteSell Blog

Have You Wished Your Fans A Great Weekend Lately?

SiteSell — Fri, 17 May 2013 10:49:00 -0400

Facebook makes it easy for brands to "be human," to interact with their fans on a personal level. Wishing your audience a great weekend (or a good start into the week) is a way to deepen that personal relationship. Follow these simple guidelines to make your weekend wishes great rather than ho-hum...

How To Benefit From Facebook Changes (Even If You Don't Like Them)

SiteSell — Fri, 03 May 2013 15:27:00 -0400

Notorious for its frequent and often unannounced changes, Facebook stimulates its users to heated debates, time and again. Rather than getting upset, go with the flow and use Facebook's ever evolving landscape to your advantage...

When Promoting Posts, Know Your Target

SiteSell — Mon, 29 Apr 2013 16:34:01 -0400

The average Facebook post is only seen by a small fraction of your fan base. If you follow our strategies, you can maximise the number of people who see and interact with your posts, but sometimes you have an important message that you want to have the extra "oomph." Facebook offers a solution - at a cost: Facebook Promoted Posts. But how do you maximise the effect of your promotion?

Get Your Facebook Fans To Dream

SiteSell — Sun, 21 Apr 2013 19:14:56 -0400

Purchase decisions are often driven by emotions rather than rational thinking. As a marketer, whether on Facebook or on your website, you want to tap into your visitors' dreams and desires. The trouble is that these attempts easily come across salesy or "cheesy." Follow along to see how to do it right...

Make Your Seasonal Posts Stand Out

SiteSell — Sat, 13 Apr 2013 11:23:57 -0400

Seasonal messages tend to attract attention and notes of appreciation. But here's the catch... what if every business on Facebook is posting a similar message? How can you make your business stand out from the crowd? Check out this demonstration...

Recycling At Facebook

SiteSell — Tue, 02 Apr 2013 23:56:53 -0400

How does recycling on your Facebook Page work? Depending on the size of your fanbase and the nature of the recycled content, the effect on engagement numbers can be staggering. Check out this example...

Video Posts Perform Poorly Time and Time Again

SiteSell — Wed, 27 Mar 2013 23:53:18 -0400

Over 84% of Internet users in the US watch online videos and consume an average of more than 20 hours of video per month. So you would think that posting video to your Facebook page should be an excellent strategy for optimizing reach and engagement. But you would be wrong! Click to find out why that is the case...

Market Research And Content Generation

SiteSell — Sat, 23 Mar 2013 23:59:35 -0400

Whether you run an online business or a brick-and-mortar store, one of the keys to success is to know your target audience really well. Your Facebook community consists of people who've already expressed a general interest in your topic... so why not take it a step further and ask them specifically what information they'd like to get? Find how to use your Facebook Page for "market research light"...

What Does an Effective Promotional Post Look Like?

SiteSell — Wed, 20 Mar 2013 12:01:26 -0400

A diversified Monetization ("M") Plan is the best strategy for growing a flourishing, sustainable e-business. So how can your Facebook Page, an adjunct to your website, contribute to your "M" efforts? It starts with effective promotional posts. Check out this excellent example...

Tease Your Facebook Fans With A Fun Challenge

SiteSell — Sat, 16 Mar 2013 13:09:35 -0400

Everyone likes a fun challenge and Facebook doubles the appeal. The key is to offer challenges that are entertaining AND relevant to your audience. Get inspired by this "Creativity Quiz" example.