At a time when marketing (and AI) feels both hyper-measurable and strangely uncertain, few voices bring as much clarity… and lived perspective… as Avinash Kaushik. A longtime friend (and he’s also available for your next meeting at ThinkersOne) of the show and one of the most influential thinkers in marketing and technology, Avinash first rose to prominence as the analytics evangelist at Google, where he helped bring web analytics into the mainstream and reshape how businesses think about measurement and decision-making. He is also the bestselling author of Web Analytics 2.0 and Web Analytics: An Hour A Day— thinking that has become foundational texts for marketers navigating data-driven environments. Today, he serves as Chief Strategy Officer at Human Made Machine and as a strategic advisor at Tapestry, working across brands like Coach and Kate Spade to drive transformation at scale. Beyond his corporate roles, Avinash continues to publish his widely read newsletter, The Marketing Analytics Intersect, where he explores the evolving intersection of data, technology, and business strategy while donating all proceeds to charity. In our conversation, Avinash unpacks how the industry over-indexed on performance metrics at the expense of brand, and why that imbalance is now being corrected… not by marketers, but by AI. He argues that while AI will automate much of what we once considered core marketing work, it simultaneously elevates the importance of judgment, creativity, and asking better questions. Drawing from real-world examples, Avinash makes a compelling case that the future belongs to those who don’t just adopt AI tools, but rethink their role entirely. The opportunity isn’t to do the same work faster… it’s to redefine what work is worth doing in the first place. And while the hype cycle around AI is loud, Avinash offers a more grounded perspective: imperfect systems, messy organizations and human dynamics will always shape outcomes. The real risk isn’t that AI replaces us… it’s that we fail to evolve alongside it. Enjoy the conversation…

• Running time: 1:16:13.
• Hello from beautiful Montreal.
• Listen and subscribe over at Apple Podcasts.
• Listen and subscribe over at Spotify.
• Please visit and leave comments on the blog – Thinking With Mitch Joel.
• Feel free to connect to me directly on LinkedIn.
• Check out ThinkersOne.
• Here is my conversation with Avinash Kaushik.
• The Marketing Analytics Intersect.
• Web Analytics 2.0.
• Web Analytics: An Hour A Day.
• Human Made Machine.
• Tapestry.
• Avinash’s article: Analyst 2028: S.H.I.F.T For Relevance.
• Book Avinash on ThinkersOne for your next meeting.

Chapters:

(00:00) – Introduction to Avinash and His Journey.
(02:50) – Transitioning from Google to Agency Life.
(06:01) – Reflections on Marketing Roles.
(09:13) – The Challenges of Agency Management.
(11:54) – The Evolution of Marketing and Data.
(15:05) – Identifying Patterns in Marketing Success.
(17:52) – The Importance of Brand Marketing.
(21:13) – The Balance of Performance and Brand Marketing.
(24:05) – The Role of AI in Marketing.
(26:52) – The Future of Brands in an AI-Driven World.
(29:49) – Optimism and the Impact of AI.
(39:50) – Harnessing AI for Data Analysis.
(42:01) – Practical Applications of AI in Business.
(46:30) – Organizational Adaptation to AI.
(48:01) – Cultural Shifts in Embracing AI.
(55:06) – The Future of Work and AI.
(01:00:57) – Skepticism Towards AI Hype.
(01:06:03) – Preparing the Next Generation for AI.
(01:13:56) – Cultural Insights and User Experience.

Download the Podcast here: #1030 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.

These days, technology feels both familiar… and completely unrecognizable. Few voices bring the kind of clarity and grounded perspective that David Armano does. A longtime digital strategist, advisor, self-proclaimed futurist and friend, David has spent decades at the front lines of transformation… helping organizations navigate everything from the rise of social media to the mobile-first revolution, and now the seismic shift of artificial intelligence. In his current role at Launch by NTT Data, he works directly with enterprises trying to make sense of AI not as a tool, but as a system-wide change that touches people, process and culture. Alongside this, his widely read Substack, David by Design has become a space where he explores what he calls “intelligent experiences, ”and the broader societal implications of living in a world shaped by AI. In this conversation, David frames AI as both a continuation of past technological waves and something entirely new, with a cognitive reach that extends far beyond previous disruptions. He reflects on how organizations are grappling with adoption – often caught between experimentation and transformation – while individuals face a more personal tension: the realization that the very tools augmenting their work may also replace it. At the same time, David pushes beyond the typical optimism-versus-doom narrative, offering a more nuanced lens rooted in what he calls “adapting intelligently”… a form of realism that acknowledges both the extraordinary upside and the very real societal risks. From the emergence of an “intelligence wealth gap” to the psychological impact of algorithmic systems, we explore how AI may amplify both opportunity and inequality… rewarding those who learn to direct it while leaving others increasingly dependent on it. Grounded in both professional experience and personal reflection, this is a conversation about change at every level… not just technological, but human. Enjoy the conversation…

• Running time: 1:00:57
• Hello from beautiful Montreal.
• Listen and subscribe over at Apple Podcasts.
• Listen and subscribe over at Spotify.
• Please visit and leave comments on the blog – Thinking With Mitch Joel.
• Feel free to connect to me directly on LinkedIn.
• Check out ThinkersOne.
• Here is my conversation with David Armano.
• David by Design.
• Launch by NTT Data.
• Follow David on X.
• Follow David on LikedIn.

Chapters:

(00:00) – Introduction to David Armano.
(02:17) – The Evolution of Digital Transformation.
(06:46) – AI as a Force Multiplier.
(10:07) – Real-World Applications of AI.
(13:34) – Enterprise Perspectives on AI.
(18:32) – The Human Element in AI Adoption.
(22:46) – The Future of AI and Society.
(30:53) – Geopolitical Implications of AI.
(32:04) – The Evolving Global Landscape.
(35:54) – The Intelligence Wealth Gap.
(39:08) – Navigating the Creator Economy.
(44:34) – AI Slop vs. Vibe Content.
(51:00) – The Future of Work and Knowledge Workers.

Download the Podcast here: #1029 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.

In a world increasingly defined by information overload and ideological certainty, the ability to change one’s mind may be the most undervalued skill of all… and few thinkers have explored that terrain as deeply as my friend, Nir Eyal. A bestselling author, behavioral design expert and former Stanford lecturer, Nir has built a career examining how habits are formed, how attention is controlled and how human behavior can be shaped both externally and from within. His previous works, Hooked – How To Build Habit-Forming Products and Indistractable – How To Control Your Attention And Choose Your Life, established him as a leading voice on the psychology of technology and focus. In his latest book, Beyond Belief – Change Your Mind, Change Your Life, Nir shifts inward, exploring the often invisible force that determines whether knowledge translates into action: belief itself. Drawing on behavioral science, psychology and lived experience, he introduces what he calls the “motivation triangle” – behavior, benefit and belief – and argues that without belief, even the best strategies and intentions collapse. At the core of his work is a provocative idea: beliefs are not truths… they are tools (flexible, revisable constructs that shape what we see, feel and do). He explores how limiting beliefs persist even when we know better, why we often fail to act on advice we actively seek, and how techniques like “turnarounds” can help reframe our assumptions to unlock agency and change. At the same time, Nir wrestles with the broader implications of belief in a polarized, AI-driven world… where narratives are reinforced, critical thinking is uneven, and certainty is often mistaken for truth. Grounded in both rigorous research and personal reflection, his work reframes belief not as something to defend, but as something to consciously design and refine. Nir is also available to join your meetings or gatherings on ThinkersOne. I have had him on the show countless times and he is always inspiring and insightful. Enjoy the conversation…

• Running time: 54:58.
• Hello from beautiful Montreal.
• Listen and subscribe over at Apple Podcasts.
• Listen and subscribe over at Spotify.
• Please visit and leave comments on the blog – Thinking With Mitch Joel.
• Feel free to connect to me directly on LinkedIn.
• Check out ThinkersOne.
• Here is my conversation with Nir Eyal.
• Book Nir for your next meeting on ThinkersOne.
• Follow Nir on Instagram.
• Follow Nir on LinkedIn.

Chapters:

(00:00) – Introduction to Nir Eyal and His Journey.
(05:50) – Understanding Belief: Tools, Not Truths.
(11:56) – The Power of Prayer and Its Impact.
(17:59) – Liberating vs. Limiting Beliefs.
(23:59) – Beliefs as Tools for Action.
(32:54) – Beliefs as Tools, Not Truths.
(43:01) – The Power of Optimism and Self-Reflection.
(51:34) – Embracing Change and Open-Mindedness.

Download the Podcast here: #1028 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.

Will Storr is an award-winning author, journalist and storytelling researcher whose work explores one of the most powerful forces shaping human behavior… the stories we tell ourselves about the world. Over the course of a career that blends psychology, neuroscience, investigative journalism and narrative craft, Will has become one of the most compelling voices examining how stories shape identity, belief and culture. His bestselling books include The Science of Storytelling, Selfie: How We Became So Self-Obsessed And What It’s Doing To Us, and The Status Game, each offering a deeper look at the hidden forces driving human motivation and social behavior. In his latest book, A Story Is A Deal – How To Use The Science Of Story To Motivate And Persuade, Will explores how storytelling operates as a powerful psychological transaction… a kind of deal between storyteller and audience that shapes what we believe, who we trust and how we act. Drawing on research from neuroscience and psychology alongside examples that range from ancient rituals to modern brand campaigns, Will shows how narratives influence everything from the leaders we follow to the products we buy. In this conversation, Will explores why people so often believe stories before they believe facts, how identity and status shape the narratives we embrace, and why character-driven storytelling remains the most powerful way to influence human behavior. At the same time, he wrestles with the darker side of narrative… the way stories can fuel misinformation, reinforce tribal identities and manipulate audiences when used without care. As artificial intelligence begins to play a role in creating and distributing stories, the conversation also turns to questions of authenticity, creativity and the future of narrative itself. I’m a huge fan of Will’s work and it was truly a honor to host him. Enjoy the conversation…

• Running time: 54:58.
• Hello from beautiful Montreal.
• Listen and subscribe over at Apple Podcasts.
• Listen and subscribe over at Spotify.
• Please visit and leave comments on the blog – Thinking With Mitch Joel.
• Feel free to connect to me directly on LinkedIn.
• Check out ThinkersOne.
• Here is my conversation with Will Storr.
• A Story Is A Deal – How To Use The Science Of Story To Motivate And Persuade.
• The Science of Storytelling.
• Selfie: How We Became So Self-Obsessed And What It’s Doing To Us.
• The Status Game.
• Will’s other books.
• Follow Will on LinkedIn.
• Follow Will on Instagram.
• Follow Will on X.

Chapters:

(00:00) – Introduction to Storytelling and Its Significance.
(02:47) – The Power of Story in Belief Systems.
(05:43) – The Role of Story in Climate Change Narratives.
(08:56) – Navigating Complex Conversations and Identity.
(11:45) – Storytelling as a Business Tool.
(15:41) – Consciousness and Story: An Indivisible Connection.
(18:18) – Persuasion vs. Manipulation in Storytelling.
(20:29) – AI and the Future of Storytelling.
(27:29) – The Emergence of AI-Generated Content.
(29:36) – The Emotional Connection to Art.
(31:31) – The Future of Cultural Art and AI.
(32:54) – AI’s Role in Creative Writing.
(36:35) – The Formula of Storytelling.
(40:39) – The Impact of AI on Writing Quality.
(44:14) – The Science of Storytelling.
(49:41) – The Role of Character in Business Narratives.
(56:34) – Understanding Religion as a Status Game.

Download the Podcast here: #1027 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.

At a time when strategy has become a kind of corporate theater… carefully crafted presentations, ambitious roadmaps and bold declarations that rarely survive first contact with reality… Kevin Ertell has spent a career focused on the harder question: why execution so often fails. Kevin is the Founder and CEO of Mistere Advisory and a veteran operator whose three decades of experience include leading large-scale retail and e-commerce operations at global brands like Nike, Sur La Table, Borders, and Tower Records. Over the years he has developed a reputation as a straight-talking advisor who helps leaders turn complexity into clarity and ambition into measurable results. His work spans industries including technology, healthcare, retail, consumer goods and manufacturing, where he focuses on helping organizations align teams, simplify priorities and build the operating rhythms required to deliver on their plans. In his new book, The Strategy Trap – Why Companies Fail at Execution and How to Get It Right, Kevin draws on decades of frontline experience to tackle a frustrating reality of modern business: most strategies don’t fail on paper… they fail in the real world. Through practical frameworks like his Six Cs of Execution (Co-creation, Clarity, Capacity, Communication, Coordination and Coaching) he argues that strategy and execution must begin in the same room, with teams co-creating the plan and committing to disciplined follow-through. Kevin explores how incentives shape behavior, why organizations must slow down to create clarity before accelerating, and how leadership cultures built around coaching and collaboration can unlock real momentum. Grounded in operational experience rather than theory, his work reframes strategy not as a planning exercise but as a team sport that requires alignment, accountability and relentless focus on execution. Enjoy the conversation…

• Running time: 58:44.
• Hello from beautiful Montreal.
• Listen and subscribe over at Apple Podcasts.
• Listen and subscribe over at Spotify.
• Please visit and leave comments on the blog – Thinking With Mitch Joel.
• Feel free to connect to me directly on LinkedIn.
• Check out ThinkersOne.
• Here is my conversation with Kevin Ertell.
• The Strategy Trap – Why Companies Fail at Execution and How to Get It Right.
• Mistere Advisory.
• Get The Strategy Trap newsletter.
• Follow Kevin on LinkedIn.

Chapters:

(00:00) – Introduction to Kevin Ertell and his Expertise.
(02:51) – The Evolution of E-commerce and Digital Strategy.
(06:03) – Understanding the Strategy Trap.
(08:57) – The Importance of Execution in Strategy.
(12:02) – Communication and Team Dynamics in Strategy.
(14:47) – Co-Creation and Employee Engagement.
(17:55) – The Role of Customers in Strategy.
(21:04) – Defining the Strategy Trap and Its Implications.
(30:01) – Navigating Change: The Role of Detractors in Strategy.
(32:47) – The Rise and Fall of Retail Giants: Lessons from JCPenney.
(40:58) – Harnessing AI: Transforming Strategy and Productivity.
(49:01) – Coaching Mindset: The Key to Effective Leadership.
(53:06) – Anticipating the Future: Understanding Change and Context.

Download the Podcast here: #1026 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.

At a moment when panic travels faster than proof, few marketers are as clear-eyed… and as human… as Ann Handley. A pioneering digital marketing strategist (MarketingProfs), bestselling author (Everybody Writes and Content Rules), longtime champion of writing that actually means something and dear friend (also, if you’re not susbscribed to her newsletter, Total Annarchy, you really should be), Ann has built a career reminding businesses that the point of content isn’t velocity… it’s connection. In her recent essay, Something Messy Is Happening: On AI, Panic, and Asking Better Questions, she pushes back against the apocalyptic certainty surrounding AI job displacement and challenges the framing that faster always wins. Responding to venture capitalist Matt Shumer’s argument, Something Big Is Happening, that AI will eliminate half of white-collar work within a few years, Ann dissects the seductive panic embedded in exponential curves and racing metaphors, arguing that technological capability does not equal economic inevitability. She reminds us that adoption is human-shaped, that judgment compounds when speed becomes cheap, and that friction is often where thinking actually happens. Rather than choosing between “adapt or die,” Ann advocates for a steadier path: use the tools, reject the hysteria, protect the work that builds trust, expertise and meaning over time. Grounded in curiosity rather than fear, her perspective reframes the moment not as a race to outrun machines but as an invitation to ask better questions about what we’re building… and why. Enjoy the conversation…

• Running time: 56:04.
• Hello from beautiful Montreal.
• Listen and subscribe over at Apple Podcasts.
• Listen and subscribe over at Spotify.
• Please visit and leave comments on the blog – Thinking With Mitch Joel.
• Feel free to connect to me directly on LinkedIn.
• Check out ThinkersOne.
• Here is my conversation with Ann Handley.
• Total Annarchy.
• MarketingProfs.
• Everybody Writes.
• Content Rules.
• Something Messy Is Happening: On AI, Panic, and Asking Better Questions.
• Something Big Is Happening by Matt Shume.
• Follow Ann on LinkedIn.
• Follow Ann on Threads.
• Follow Ann on Instagram.

Chapters:

(00:00) – Introduction and Context of AI’s Viral Impact.
(01:21) – How Ann Uses AI to Strengthen Thinking.
(03:43) – The Limitations and Human Control of AI.
(05:09) – Content Structure and AI’s Role in Creativity.
(07:11) – AI’s Proximity to Human Work and Its Implications.
(11:09) – Extrapolating AI’s Impact on Jobs and Society.
(13:58) – The Emotional and Societal Response to AI.
(18:45) – The Surprising Capabilities of AI in Judgment.
(21:35) – The Role of Human Judgment and Creativity.
(27:20) – The Impact of SEO and Content Homogenization.
(29:58) – AI’s Ability to Mimic Human Taste and Judgment.
(36:40) – Balancing AI Use with Human Integrity.
(39:36) – The Race for Content and Creativity in AI Era.
(42:58) – Speed Culture and Its Discontents..
(50:34) – Navigating AI’s Role in Society and Creativity.
(52:50) – The Future of Creativity and AI’s Impact.
(54:24) – Personal Reflections on AI’s Transformative Power.

Download the Podcast here: #1025 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.

At a time when the digital infrastructure that underpins modern life feels increasingly hostile, few voices have been as prescient… or as relentless… as Cory Doctorow. A science fiction novelist, journalist and technology activist, Cory serves as Special Advisor to the Electronic Frontier Foundation and has long stood at the intersection of storytelling, policy and power. Over the course of a prolific career (one that includes bestselling fiction, influential tech policy books like Chokepoint Capitalism and The Internet Con, and his widely read Pluralistic blog) Cory has chronicled how digital markets consolidate, calcify and ultimately betray their users. His latest nonfiction work, Enshittification – Why Everything Suddenly Got Worse And What To Do About It, gives a name to the slow degradation of online platforms: the predictable cycle in which services begin by delighting users, then exploit them, then squeeze the businesses that depend on them, until only monopoly power remains. Cory situates this decline not as technological inevitability but as the result of specific policy choices that empowered monopolies and weakened enforcement. At the same time, Cory challenges the fatalism that often surrounds technological decline. Anti-circumvention laws, regulatory capture and collective action problems may constrain consumers, but they are not immovable forces. Cultural norms can shift. Policy can be rewritten. Markets can be redesigned. Grounded in economic literacy and moral urgency, Cory’s work calls for ethical leadership, regulatory courage and a reclamation of agency in the systems that shape our digital lives. Enjoy the conversation…

• Running time: 1:00:43.
• Hello from beautiful Montreal.
• Listen and subscribe over at Apple Podcasts.
• Listen and subscribe over at Spotify.
• Please visit and leave comments on the blog – Thinking With Mitch Joel.
• Feel free to connect to me directly on LinkedIn.
• Check out ThinkersOne.
• Here is my conversation with Cory Doctorow.
• Enshittification – Why Everything Suddenly Got Worse And What To Do About It.
• Pluralistic.
• Chokepoint Capitalism.
• The Internet Con.
• Cory’s books.
• Cory’s newsletter.
• Follow Cory on X.

Chapters:

(00:00) – Introduction to Cory Doctorow.
(03:07) – The AI Bubble: Understanding the Economics.
(06:08) – The Future of AI and Labor.
(08:56) – Open Source Models and Their Potential.
(11:50) – AI as a Tool: The Multiplier Effect.
(14:50) – The Reality of AI’s Impact on Society.
(17:57) – Billionaire Perspectives and UBI.
(20:56) – The Disconnect Between Wealth and Labor.
(23:49) – The Future of Work in an AI-Driven World.
(30:15) – The Illusion of Value in Economic Activity.
(33:34) – The Crisis of Ethical Leadership.
(36:56) – The Role of Policymakers in Corporate Behavior.
(38:45) – Understanding Lock-In: Users and Businesses.
(40:40) – The Impact of Monopolies and Monopsonies.
(49:22) – The Need for Anti-Circumvention Law Repeal.
(54:24) – Cultural Norms vs. Regulation in Consumer Behavior.

Download the Podcast here: #1024 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.

At a moment when organizational change is too often treated as a mandate rather than an experience people choose to embrace, Phil Gilbert has spent his career proving that transformation only sticks when it earns genuine buy-in. Phil is a design executive, transformation leader and former General Manager of Design at IBM, where he architected one of the largest cultural and operational shifts in corporate history, helping nearly 400,000 employees across 180 countries become more entrepreneurial, agile and customer-centered. Trained as both a designer and systems thinker, Phil brought design thinking out of studios and into the core of enterprise decision-making, reshaping how teams collaborated, how products were built, and how leaders understood their customers. His work at IBM addressed hard truths, including the company’s struggles with usability and missed opportunities in the early cloud era, by treating change itself as a product worthy of rigor, investment, and care. That experience became the foundation for his book Irresistible Change – A Blueprint For Earning Buy-In And Breakout Success, which blends narrative and field guide to show how large organizations can scale transformation by focusing on people, practices, and environments rather than slogans or top-down directives. Phil’s approach reframes culture as an outcome, not an initiative, arguing that lasting change emerges when employees see themselves in the future being designed. Beyond IBM, his work as an executive coach and advisor continues to focus on how leaders navigate complexity, align teams, and thoughtfully integrate technologies like AI into human systems without eroding trust or creativity. Grounded in real-world execution rather than theory, Phil’s perspective challenges organizations to stop forcing change and start making it irresistible. Enjoy the conversation…

• Running time: 1:02:49.
• Hello from beautiful Montreal.
• Listen and subscribe over at Apple Podcasts.
• Listen and subscribe over at Spotify.
• Please visit and leave comments on the blog – Thinking With Mitch Joel.
• Feel free to connect to me directly on LinkedIn.
• Check out ThinkersOne.
• Here is my conversation with Phil Gilbert.
• Irresistible Change – A Blueprint For Earning Buy-In And Breakout Success.
• Follow Phil on LinkedIn.

Chapters:

(00:00) – Introduction to Phil Gilbert and His Journey.
(01:26) – IBM’s Transformation and Challenges.
(04:17) – The Shift from Technology to Product.
(10:55) – Implementing Design Thinking at IBM.
(16:30) – Cultural Change and Its Impact on Outcomes.
(22:53) – The Role of Teams in Transformation.
(26:40) – Branding the Change: Hallmark Program.
(32:22) – The Importance of Team Selection in Transformation.
(34:59) – Creating Demand for Change.
(37:23) – Agency and Team Resilience.
(38:06) – IBM’s Market Position and Transformation.
(41:14) – The Shift in Work Dynamics.
(44:46) – Rethinking Office Spaces.
(48:58) – Irresistible Change and Transformation Failures.
(53:51) – AI Integration and Market Forces.
(59:38) – The Impact of Design Thinking on Business.

Download the Podcast here: #1022 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.

At a time when strategy is often confused with forecasting and certainty is mistaken for rigor, the work of Roger Martin insists on a more demanding discipline: making clear, integrated choices under uncertainty. Named the world’s #1 management thinker by Thinkers50 in 2017, Roger is a writer, strategy advisor, and the former Dean at the Rotman School of Management at the University of Toronto, where he served for fifteen years and reshaped how management education engages with real-world complexity. Over decades, he has advised CEOs at companies including Procter & Gamble, Lego, Ford, American Express, Verizon, and Steelcase, helping leaders move beyond abstract ambition toward actionable, coherent strategies. His thinking has long been a personal touchstone for navigating difficult, high-stakes business problems, and he remains my go-to guide when confronting complexity that resists easy answers… a familiarity reinforced by his return here after previous appearances. Before academia, he spent thirteen years at Monitor, serving as co-head of the firm and grounding his thinking in the realities of corporate decision-making. His newly updated book, Playing To Win, Expanded With Bonus HBR Articles – How Strategy Really Works co-authored with A.G. Lafley, remains one of the most influential strategy texts of the modern era, distilling strategy into a set of five integrated choices about where to play and how to win, supported by capabilities and systems that reinforce those decisions. Across thirteen books and more than thirty Harvard Business Review articles, Roger has explored integrative thinking, democratic capitalism, governance and the design of business itself, consistently challenging leaders to resist false tradeoffs and simplistic answers. His work confronts contemporary issues head-on: the misuse of AI as an answer machine rather than a thinking partner, the hollowing out of education into ideological extremes, the erosion of institutional trust and the persistent illusion that the future must resemble the past. Through it all, his argument is steady and clear: strategy fundamentals endure, and superior managerial effectiveness begins with disciplined thinking, principled choice, and the courage to commit. If you’re not following his free Substack, you reall should. It’s always an honor to spend tie with Roger. Enjoy the conversation…

• Running time: 58:39.
• Hello from beautiful Montreal.
• Listen and subscribe over at Apple Podcasts.
• Listen and subscribe over at Spotify.
• Please visit and leave comments on the blog – Thinking With Mitch Joel.
• Feel free to connect to me directly on LinkedIn.
• Check out ThinkersOne.
• Here is my conversation with Roger Martin.
• His free Substack.
• Playing To Win, Expanded With Bonus HBR Articles – How Strategy Really Works.
• Follow Roger on X. 

Chapters:

(00:00) – Introduction to Roger Martin.
(02:53) – The Evolution of AI in Strategy.
(06:05) – AI as a Thought Partner vs. Answer Provider.
(09:02) – The Role of Diversity in Decision Making.
(11:49) – The Impact of Education on Polarization.
(15:15) – The Misapplication of Science in Society.
(18:09) – Navigating Truth in Business.
(21:08) – The Experimentation Mindset in Business.
(31:55) – The Flaws in Business Education.
(34:37) – Philosophical Perspectives on Decision Making.
(40:21) – The Impact of Macro Factors on Business.
(49:20) – The Shift in Global Economic Power.
(55:23) – Skepticism Towards Economic Predictions.
(58:01) – Trust in the Health Profession.

Download the Podcast here: #1021 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.

At a time when technology listens more closely than people realize and advertising feels less predictive than presumptive, understanding how culture, data and human behavior collide has become essential. David “Shingy” Shing has spent his career at that intersection, shaping how global brands think about creativity, relevance and the emotional consequences of digital systems. Know as the Digital Prophet at AOL (and then Verizon) and a very influential voice in modern branding and innovation, Shingy has advised companies, leaders and creatives on how emerging technologies reshape not just markets, but meaning itself. His work has consistently challenged organizations to move beyond optimization toward empathy, imagination and cultural intelligence. He argues that the most important signals in a data-saturated world are often the quietest ones. That perspective now finds a more personal, reflective outlet in his Substack, Shingy, a newsletter focused on branding, culture, AI and the human side of technology. He explores how conversational data, algorithmic inference and attention-driven business models are altering the relationship between consumers and the systems designed to serve them. Shingy examines why ads increasingly feel intrusive rather than helpful, how conversations themselves have become raw material for targeting and why consumer fatigue is less about frequency than about lost agency. Shingy’s work surfaces a growing tension between personalization and privacy, usefulness and surveillance, convenience and control. He argues that as machines become better listeners, brands must become better stewards of restraint, intent and respect… or risk eroding the very relationships they’re trying to monetize. Grounded in curiosity and creative provocation, his thinking offers a necessary counterweight to an industry too often obsessed with what can be done instead of what should be done. Enjoy the conversation…

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• Here is my conversation with David “Shingy” Shing.
• Shingy’s Substack.
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Chapters:

(00:00) – The Evolution of Digital and Consumer Behavior.
(05:01) – Generative AI: A New Paradigm.
(10:02) – Creativity in the Age of AI.
(20:11) – Marketing in a Changing Landscape.
(32:10) – The Shift from Influence to Interpretation.
(35:03) – The Evolution of Content Creation.
(39:00) – Niche Markets and the New Mass.
(44:07) – The Complexity of Advertising and Intent.
(51:03) – Power Dynamics in the Age of AI.
(57:02) – The Future of Creativity and Connection.

Download the Podcast here: #1020 of Thinking With Mitch Joel (formerly Six Pixels of Separation).

Before you go… ThinkersOne gives you direct access to the experts shaping tomorrow’s conversations. Get their insights on leadership, AI, culture and innovation all delivered to your team before the rest of the world catches on. Ideal for your meetings, off-sites, and lunch & learns.