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    <title>Events</title>
    <link>http://www.skillstories.org/events/</link>
    <description />
    <dc:language>en</dc:language>
    <dc:creator>achadwick@pspltd.org</dc:creator>
    <dc:rights>Copyright 2009</dc:rights>
    <dc:date>2009-06-24T00:01:00+00:00</dc:date>
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      <title>27/08/2009: SEO (Search Engine Optimisation) Training - Skills Accelerator</title>
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      <guid isPermaLink="false">http://www.skillstories.org/events/details/seo-search-engine-optimisation-training-skills-accelerator/#When:23:01:01Z</guid>
      <description>Over 50% of all online ad spend is on search: £2 billion in 2008, yet the majority of traffic on a search results page is funnelled into the natural search results!

More and more marketing and agency staff are being asked to take on SEO tasks. The lure of great ROI, coupled with the current economic situation, means that many businesses (espeically SME's) are making SEO their No.1 priority. Find out how you can use SEO in your business.</description>
      <dc:subject />
      <dc:date>2009-08-26T23:01:01+00:00</dc:date>
    <feedburner:origLink>http://www.skillstories.org/events/details/seo-search-engine-optimisation-training-skills-accelerator/#When:23:01:01Z</feedburner:origLink></item>

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      <title>23/07/2009: Social Media Training - Skills Accelerator</title>
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      <description>Social media is the hottest topic in digital and an essential part of every brands digital armoury. From Facebook and Twitter to blogs and facilitators social media has inspired some of the most creative innovative and creative campaigns of the past year. Social media has become more than an after-thought, it is now a part of every successful marketing campaign! Learn how you can use it in your business. Large or small, every business should be using Social Media in their marketing!</description>
      <dc:subject />
      <dc:date>2009-07-22T23:01:01+00:00</dc:date>
    <feedburner:origLink>http://www.skillstories.org/events/details/social-media-training-skills-accelerator/#When:23:01:01Z</feedburner:origLink></item>

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      <title>21/07/2009: Digital Starter - Skills Accelerator</title>
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      <description>Digital is the most exciting thing to happen to the advertising industry since the advent of television. This definitive fast track session which will provide you with a comprehensive digital overview. If you would like to become more confident in embracing digital media as part of the marketing mix, this session is essential for you. Gain highly practical skills and knowledge that will help you realise the potential of digital marketing and give you the confidence to start making the most of it</description>
      <dc:subject />
      <dc:date>2009-07-20T23:01:00+00:00</dc:date>
    <feedburner:origLink>http://www.skillstories.org/events/details/digital-starter-skills-accelerator/#When:23:01:00Z</feedburner:origLink></item>

    <item>
      <title>16/07/2009: Functional Skills update</title>
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      <guid isPermaLink="false">http://www.skillstories.org/events/details/functional-skills-update2/#When:23:01:00Z</guid>
      <description>provide information and updates on functional skills and the functional skills pilot 
include workshops introducing the functional skills standards 
provide an update on assessment, including information on the assessment models currently being piloted by awarding bodies 
offer opportunities to meet with other providers – both pilot and non-pilot – to develop collaborative working 
examine ways of delivering functional skills, drawing on the experiences of pilot centres 
investigate issues</description>
      <dc:subject />
      <dc:date>2009-07-15T23:01:00+00:00</dc:date>
    <feedburner:origLink>http://www.skillstories.org/events/details/functional-skills-update2/#When:23:01:00Z</feedburner:origLink></item>

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      <title>16/07/2009: Digital PR Training - Skills Accelerator</title>
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      <description>The ways in which consumers are influenced has changed dramatically. The internet has been a great driver of this change . Businesses need to realise that they are no longer in control of their brands reputation. This full-day course will equip you with the knowledge and practical skills to not only react to this change but also to prosper in this new environment.</description>
      <dc:subject />
      <dc:date>2009-07-15T23:01:00+00:00</dc:date>
    <feedburner:origLink>http://www.skillstories.org/events/details/digital-pr-training-skills-accelerator/#When:23:01:00Z</feedburner:origLink></item>

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      <title>14/07/2009: Functional Skills update</title>
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      <guid isPermaLink="false">http://www.skillstories.org/events/details/functional-skills-update1/#When:23:01:00Z</guid>
      <description>provide information and updates on functional skills and the functional skills pilot 
include workshops introducing the functional skills standards 
provide an update on assessment, including information on the assessment models currently being piloted by awarding bodies 
offer opportunities to meet with other providers – both pilot and non-pilot – to develop collaborative working 
examine ways of delivering functional skills, drawing on the experiences of pilot centres 
investigate issues</description>
      <dc:subject />
      <dc:date>2009-07-13T23:01:00+00:00</dc:date>
    <feedburner:origLink>http://www.skillstories.org/events/details/functional-skills-update1/#When:23:01:00Z</feedburner:origLink></item>

    <item>
      <title>08/07/2009: Functional Skills update</title>
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      <description>The events will: 
Provide information &amp;amp; updates on functional skills and the functional skills pilot 
include workshops introducing the functional skills standards
Provide an update on assessment, including information on the assessment models currently being piloted by awarding bodies 
Offer opportunities to meet with other providers, both pilot and non-pilot, to develop collaborative working 
Examine ways of delivering functional skills
Investigate issues</description>
      <dc:subject />
      <dc:date>2009-07-07T23:01:00+00:00</dc:date>
    <feedburner:origLink>http://www.skillstories.org/events/details/functional-skills-update/#When:23:01:00Z</feedburner:origLink></item>

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