One of the things that causes the most angst for new affiliate marketers is choosing a niche. In part 1 of this series, we'll examine one of the reasons for this and whether the worry is justified.

Pick a passion or pursue the popular?

The first problem is the subject itself. Beginners read advice to pick something they're passionate about. As soon as they turn around, someone else is telling them to forget passion and follow the money by choosing the most highly profitable niche they can find, whether they like it or hate it. Still others recommend an approach that combines both ideas. So they end up feeling like no matter what they think of, they're in a huge maze and each way they turn there's a dead end.

Well, here's some guidance through the maze. I think the third suggestion above is the best, and here's why.

It's not enough to simply say, I've always been fascinated by the duck-billed platypus, think I'll make a site about it. Or, I love making snowmen out of nothing but packing peanuts and glue—I think the world needs to know about this. (Uh, it doesn't.)

For typical affiliate marketing, it must be something that has products associated with it that you can promote, and something that is in at least some demand. If there's no competition at all in the niche you're considering, maybe there's a reason. Be sure it's something people will actually pull out their wallet for.

But you don't think you have any "passions" to build a site around—does that mean you should simply dive into the most profitable niche you can find, regardless of your interest level?

Well, for some people, the answer may be a qualified Yes. If you can remain motivated to work on a site about a topic you care nothing about, great. More power to you! Most, though, will have difficulty sustaining that interest long enough to start bringing in some real cash. Once the money starts rolling in, it might be easier because that regular influx of cash can be mighty motivating in itself. But if you never get that far because you're bored out of your gourd, what's the point?

There's also the question of whether the niche is oversaturated or dominated by so many big guns that a newbie has no hope of competing. The niche might be making a lot of people a lot of money, but for each person that rakes it in, there are 1,000 who can never get their site higher than page 50 in the search engines, and they make little to nothing. So making popularity or profitability your only criteria is not always the way to go.

That's why, if the subject you prefer is either not in demand, has no products associated with it, or it's a niche that everyone and their brother is fighting for, I think you should find a happy medium. Take a subject that you do have some interest in but that also interests others, meaning there are buyers out there. As long as it's something you don't mind researching and writing about, it should keep you interested long enough to at least complete the site and then throw it a few crumbs every so often. If, after researching the competition, it's an arena that you feel you can do well in, it might be a great choice.

You might even find that it becomes a passion! See "How to choose a subject for your affiliate site" for more information on how to brainstorm ideas.

In Part 2 (to be published soon), we'll talk about the fear of competition while choosing a niche.

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Yes. But.

There are definitely ways to generate income online without having to spend any money, such as "bum marketing," which mainly involves using article directories and free social or blogging sites to promote affiliate products or offers, and some have been very successful with these methods.

Affiliate marketing using only free methods does have some limitations. But if you are aware of the capabilities and constraints of the techniques you choose and how to use them to your best advantage, you won't run afoul of anybody's Terms of Service or be viewed as a spammer.

However, I'm personally a big proponent of the kind of Internet marketing where you make a small investment and keep your costs low. Basically, what I'm talking about is buying a hosting plan and a domain name. And if you're new to Internet/affiliate marketing, I recommend you take a beginner course or purchase a membership to a site that teaches the basics. (See Let's Talk About It below.)

When you buy your own hosting package rather than depend on free build-your-own sites or article directories, you are in the driver's seat and aren't at the mercy of someone else's decisions. Some who have put all their eggs into baskets they don't own have found that when policies or the marketing climate changed, their business dried up or went poof altogether. It's better, in my view, to have your own sites and build up your own reputation rather than simply building up Ezine Articles' or Squidoo's reputations. That way you'll have something of value to sell if you ever decide to stop IM, too.

The good news is that hosting is very, very cheap these days. A hosting package with the features you'd need to pursue a wide variety of marketing options can be had for less than $8 a month, sometimes way less. Not many people would say that's an unreasonably high investment.

Domain names are cheap, too; you can get them for under $10, and that's per year, not per month. So let's say you want to do affiliate marketing—you can do it for a whole year for as little as $70 to $100.

It's so cheap that even if you also want to take that newbie course, your overall investment is very, very manageable. In fact, some courses include a year of free hosting—hint, hint—so that you can get the hosting, domain, and training for approximately the price of just the last two.

Once you've set up your own site on your own hosting plan, there are dozens of ways to drive traffic to it without spending another cent. You can spend money on it, and it might help you make more, but you don't have to.

Let's talk about it—training or go it alone?

It is true that all you need to know is already out there on the web and it's free. But when you're a beginner, it's nearly impossible to know which information is reliable and which is just plain wrong. The time you will waste chasing dead ends is money down the drain, and if the instructions you follow convince you to buy things that really aren't necessary, there goes some more. Bye-bye, greenbacks.

You're far better off, in my opinion, getting a good grasp of the basics from a legitimate source first, and then you'll know that all your time and effort are not in vain. You'll begin earning money much sooner, and the things you do buy will pay for themselves in no time.

In the interests of full disclosure, I do have such a beginner course, so you could say I have ulterior motives and be turned off by my advice. But I felt training was important long before I wrote the course, and in fact, that's why I wrote it. I saw that there were a lot of beginner ebooks and courses out there, but I didn't find any that truly started from the beginning and didn't assume you already knew all the terminology and how to build a web site.

So check it out! You'll find that it's one of the most inexpensive ways to start a business in existence.

If you need clarification on anything in this article, please contact me. I'd be glad to help you out.

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Finding a good niche is half the battle when it comes to affiliate marketing. It is also the cause of much angst and hair-pulling by newbies. But chin up, baldy, because there are still tons of good niches left, and you can find them in places you might not have considered, namely, not on the computer.

Can you see the signs?

As I write this, we are driving along the street in Panama City, and on every block there are dozens of potential niche ideas. (Never mind why I'm working while on vacation. I just can't help myself.) Signs, businesses, buildings, window displays, trees, vehicles, workers, pedestrians—you get the idea.

I'm not saying that any of these things is a niche in itself; they are too broad and some of them are simply idea catalysts. But observing them can bring hundreds of possible niches to mind. Here's an RV dealership: Could a certain type of RV or RV accessory be a good niche? What about other products that RV'ers/campers/travelers need? There's someone who appears to be a student walking on the sidewalk with a backpack. Could you make a site about college textbooks or backpacks and bags or simple furniture for a college dorm?

Here's an old Mercedes in a car lot. If you like a certain make of car, or a particular component of classic or sports cars or whatever, is there a niche there? There's a billboard advertising a landscaping service. Do you have an interest in gardening, fencing, or any other product related to landscaping?

To be clear, I'm not suggesting that these niche ideas are necessarily profitable ones because I haven't researched them. I'm just making the point that keyword ideas are literally everywhere. They're not just lists of words on a computer screen.

Look around you

So if you're stuck and can't come up with a possible niche, take a drive, take a walk, go to a movie, go out to eat, read a book—whatever will stimulate your mind and your senses. Let your mind wander, do some free associations. Have a notepad with you so you can jot down ideas as they occur to you. Write everything down, even if you don't think it will work as a niche. It can prompt you to think of other related things later that might work.

Affiliate marketing is about providing web searchers with products related to their interests. They are real people with real lives and real needs just like you, and if you think of them that way rather than just disembodied hands clicking a mouse somewhere, you'll never be short of possibilities for your web sites.

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Now playing: Time After Time by Cyndi Lauper
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I'm sorry, I haven't had a chance to post a Friday Foolishness video for a couple of weeks, but I'm back at it with this Weird Al Yankovic palindrome song. If you like words, this is pretty amazing. And funny!

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If you use WordPress, Thesis is a definite must-have, or at least must-try. I recently purchased a developer's license and am in the process of switching some of my blogs over to it. I can already see that it was money well spent.

Now that I have Thesis, themes that I used to get for free from various web sites just aren't good enough anymore. True, much of the design work is already done with these themes, but if you want to make any customizations to them, you have to dig into the code and get your hands dirty. Not all of us are comfortable doing that!

The Thesis theme allows you to make major changes to your blog's appearance and structure from a plain English interface. Here's a screenshot of some of the options having to do with meta tags, what to have in the navigation menus and the header—basically, the behind-the-scenes stuff. This is only half of the screen; there's much more below this in the actual admin area.

Under Thesis Design Options, below is part of what you'll see. This is where you choose fonts, colors, number and order of columns, header, sidebar, and footer options, and much more.

There's also a fantastic free plugin for Thesis called Thesis OpenHook. This allows you to insert banners, buttons, text, or just about anything you want at various places on the page, such as before or after the header, before or after posts, before or after sidebars, etc. This makes it incredibly easy to customize this theme for your various sites. You can buy the developer's option and use Thesis on as many sites as you want, and it will never look the same.

Once you try this premium theme, you'll never go back to free. Thesis theme creators, DIY Themes, have made an outstanding product, worth every penny.

I'll be bringing you more information about this theme in future posts. For now, would you like to see a video on how it can work for you? Watch a Thesis video here.

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Is the use of social sites such as Twitter or Facebook necessary in order to succeed in affiliate marketing? If you're a cut-to-the-chase kind of person and want a yes or no, the answer is no. If you'd like a little explanation of my reasons for saying that—and possibly a little rambling—read on.

Social media marketing is big, there's no doubt. It seems like every time you turn around, the words Twitter, Facebook, or MySpace, and many others, are smacking you in the face. If you're not using them at this point, constantly hearing about them can get a little annoying, can't it? In fact, if you're irritated enough, you might even be "boycotting" them in protest.

So should you worry that not jumping on the social media bandwagon will hurt your affiliate business? No, I don't think so.

Social marketing definitely has its place. And, done well, it certainly won't hurt you. But if you're building niche affiliate sites, it is by no means necessary. In my opinion, it might even be a detriment in some cases because you might get carried away with the social sites and not give your sites the attention they deserve: creating lots of interesting, well written, and helpful content.

Besides, social traffic is generally not buying traffic. Your main goal in social media marketing is more to network with others than to attract buyers, so it has more of an indirect benefit than you might be thinking. In other words, you can't expect that each tweet to Twitter will not result in X number of sales. Rather, you'll be building relationships through these sites, improving your reputation, and creating trust in the information you're putting out there.

So these sites can be very valuable in your overall marketing strategy. But they shouldn't be your focus to the exclusion of writing good content for your site. You're better off putting 95% of your effort, if not more, into building your affiliate sites and obtaining backlinks. These activities will do the most to help you build authority and climb the SERPs (Search Engine Results Pages).

By doing that you'll capture the buyers out there who are actively using the search engines to find information on your topic, and that is job one if you want success in affiliate marketing.

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The term "keyword" may seem fairly obvious, but in reality its definition in connection with affiliate marketing is not always automatically known by those brand new to the field. When I started, I didn't understand what keywords were (other than that I knew they must be words of some sort!) or what they had to do with anything.

To put it simply, keywords consist of anything a web searcher types into a search engine. We'll talk about why we need to know this in a minute, but first let's look at some examples.

If you were searching for information on dog breeds online, what might you type into Google (or your search engine of choice)? You might put one of these options:

dogs
dog breeds
dog breeding
which dog breed is right for me

Well, each of these is a keyword; in other words, there are 4 keywords above. Notice that a keyword can actually be made up of several words but still be considered "a keyword."

The last one, "which dog breed is right for me," is called a long-tail keyword, obviously because it is quite long—in fact, this one happens to be an entire sentence.

With keywords, word order and plurals make a difference. So "dog" is a different keyword than "dogs," even though they refer to the same thing. "Dog breeds" is a different keyword than "breeds dog" or "breeds of dog."

So why do we care?

Well, in affiliate marketing, how people search the web is of great importance. When they search, you want them to find your site, so you need to know how they are searching in order to best position yourself to be found.

When someone types "dog breeds" into Google, it looks for all the web sites that have the keyword "dog breeds" in them and ranks them in order of relevance and quality using an algorithm that nobody fully understands and is constantly changing.

Therefore, if we know what keywords people are typing into Google, we can incorporate them in our sites. If you build a site about various dog breeds, you'll want to include the keyword "dog breeds" so that you will appear in the pages of results that Google serves up to the searcher. How to get ranked high in the results, like on the first page, is beyond the scope of this particular article. For now you just need to know that in order to be in the list, you have to have the keywords people are using on your site.

People are different (duh, right?)

Obviously, different people will use different terms to look for the same thing. Some tend to type in the main words in a term, and some like to type in a whole sentence, in essence asking the search engine a question like the fourth keyword above. So, if you're following my line of thought, you're already beginning to realize why keywords are important. If you can assemble a nice long list of keywords on your subject, your site can be found no matter what type of person is searching or what keywords they use.

The next question is, then, how can we find out what keywords people are using, other than by simply guessing? You might think guessing is enough, but let me tell you right now, it most assuredly is not. Not if you're serious about affiliate marketing. Successful and smart marketers always do their keyword research before beginning a web site.

They do this by making use of a variety of tools available that track the data they need. We will consider some of these tools in more detail in an upcoming post.

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Google is a very familiar tool to Internet marketers and online shoppers/searchers alike. But there are some things you can do with it that might have escaped your attention. I know I was not aware of many of the search parameters that are built in for the user's convenience. Here are a few that I find particularly useful. You can find a full list at google.com/help/features.html.

Remember that these should be typed into the Google search bar, not the address bar of your browser where you type in URLs such as http://skipthescams.com. Most browsers have a search bar built in (or you can install an add-on) so that it's easy to use these features right from wherever you are. If you don't want to leave the page you're on, you could just keep a second tab or window open to the Google home page.

Time

Need to know what time it is in another part of the world? Just type "time" and the city or country in question.

time Madrid
or
time Australia

If, like in Australia, there are several time zones, it will show a list of cities with their respective times. As an interesting side note, I didn't realize that Australia had "half-hour" zones. When it's 8:00 in Perth on the west and 11:00 in Sydney on the east, it's 9:35 in Darwin in the middle. Hmm.

Calculator

When I'm comfy on the couch working on my laptop, I don't want to get up to get the calculator when I need to add or multiply something. (It's not easy to get up from the couch these days.) Fortunately, I can just type the calculation into the Google search bar.

1,492.93 + 3,697.01 + 4,822.60=
or
60*4/2=
(60 times 4 divided by 2)

Unit conversions

This one is really cool. How many of us know how to convert inches to centimeters or liters to quarts or yen to dollars? Me either. So type what you need to know into the search bar like this:

4 quarts in liters
or
80 dollars to yen

Note you can use the word "in" or "to" between the units. Very handy.

Definitions

There are lots of dictionary sites where you can type in a word and get the definition. But you can save time by simply typing "define" and the word into Google.

define astute
or
define habeas corpus

Usually before you even have to hit enter, the definition pops up.

Movie showtimes

Just type in the word "movies"—or the name of a current movie you're interested in seeing—and your zip code.

movies 54401
or
dear john 48197

It will return showtimes at theaters near you. Husbands/boyfriends, get off this computer for a while and take your lovely wife/girlfriend to a movie! And I mean a movie she will enjoy. (I believe real men are not afraid to watch a chick flick in public.)

Airline information

You can find the status of a flight by typing the name of the airline and the flight number.

Delta 25

Find information on delays at a specific airport by entering the city name or three-letter airport code and "airport."

JFK airport

If you're on board a plane with Internet access and the captain isn't too forthcoming with information about whether you're on schedule, I suppose you could type in your own flight number and get the scoop that way, although I haven't tried it myself.

Package tracking

Simply input your tracking number, and that's it.

1Z9999X7777888888999

How does it do this? When you type a number into Google, it checks to see if it has a recognizable pattern, such as for tracking numbers, zip codes, area codes, VIN numbers, and more. Pretty cool.

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So there you go! There's a lot more information available in Google's help center to help you put the world's most popular search engine to work for you. Check out http://www.google.com/support.

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In the last post, we discussed 6 factors that influence the amount of time it takes a beginner to make decent money at affiliate marketing. We've got 6 more to look at today, and these may be even more important. Some of them are related concepts, but we'll take them separately. Again, they are not in any particular order.

7) Amount of time available to put in
8)Time management skills
9) Ability to focus
10) Work ethic
11) The general economy
12) Patience and perseverance

7) Amount of time available to put in

This one is pretty obvious. If all you can do is an hour or two a day, it's going to take a while. Don't get me wrong: It's still worth it. But you will reach your goals much faster if you are able to devote at least part-time hours to it, like 3 or 4 hours a day. Full-time hours are even better, but most people have to keep working their "real" job while learning affiliate marketing, so it may not be possible. Keep in mind, too, the fact that it's hard to build and maintain momentum with only a few minutes or an hour a day.

8)Time management skills

When time is limited, good management of those precious minutes and hours is even more important. Making a schedule and then sticking to it is vital. Saying to yourself that you'll work on it whenever you have a few minutes is not likely to work. Aren't we all looking for that "few minutes"? Do we ever find them? Not often enough to really make progress.

Managing your time well also means not frittering it away on checking e-mail, reading Internet forums, and playing on Facebook or Twitter. Using your time for real work instead will get you farther faster.

9) Ability to focus

Related to time management is the ability to keep focus on one task at a time, one goal at a time, one day at a time. Countless new Internet marketers have fallen into the trap of constantly moving from one technique to another, always chasing what's new and "groundbreaking," never following through to the point of actual success with any one method. Others jump around simply because they get bored. When they get to the more tedious, less exciting aspects of a method, they lose interest and move on.

Yet another group allow themselves to constantly be distracted by TV, family, Internet surfing, food, e-mail, you name it. Now, I'm not saying Internet marketing is more important than your family. Or food. But you will need to be able to work without distractions and interruptions to a reasonable degree if you hope to ever accomplish anything.

10) Work ethic

People who get into this field expecting to make easy money are inevitably disullusioned once they realize there is work involved. Much of the fault for this lies with scam artists who prey on desperation and naivete by promising boatloads of cash for little to no work. People have been conditioned to believe that Internet marketing is an easy road to riches, and the only reason they haven't made any money at it is that they just haven't found the "secret" yet.

Well, here's the secret: W. O. R. K. The sooner a person realizes this and acts on it, the sooner they succeed. Simple as that.

11) The general economy

Affiliate marketing, like any means of income, can be affected by a poor economy. I personally don't believe it is affected as much—and in fact, depending on the niche, it may actually get better—but it would be unrealistic to say economic conditions in general don't matter. If you happen to get started in AM when times are tough, it may take longer to make it pay than if things are good. Sounds rather simplistic, but why complicate a fairly obvious concept?

12) Patience and perseverance

Whether you're a patient person or not doesn't directly relate to how fast things happen for you, but obviously, if you're willing to hang in there and keep at it despite setbacks or times when you wonder whether you'll ever reach your goals, you will reach them sooner than someone who gives up after a few months.

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It's clear that there are lots of variables involved in the common question, How long does it take? The good news is that most of the 12 factors we've discussed are entirely within your power to control!

Picture yourself a year from now. Whether you give affiliate marketing a try or not, you will be a year older. You will look back on this year and evaluate your life. Whether it makes you smile with satisfaction or chafe with regret is up to you.

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Ah, the eternal question. (Okay, one of many.) You probably already know that there is no specific answer. If we all knew from the get-go that it would take 4 months, 1 week and 6 days to get to $50 per day, or 1 year, 3 months, and 2 days to get to $100 a day, it would be easier to proceed, wouldn't it? You'd know exactly what to expect and when. Just punch the formula into your calculator and away you go.

Of course, then some people wouldn't enter the field at all because they couldn't imagine working steadily at it for that long. And that's fine. The last thing the Internet marketing field needs is more people who are in it for a quick buck without that inconvenient little problem of having to *gulp* WORK for it.

But for those who are willing to put in the effort, knowing the time frame would really help them to plan everything out, confident in the knowledge that when that golden hour arrives, their bank balance will reach the anticipated level.

Unfortunately, that isn't the case. The time it takes is dependent on so many factors that it's hard to even ballpark a time frame. I have online acquaintances who have been affiliate marketing for 5 years and are still struggling to make $10 a day. I know others who started making really good money within 6 months.

What are some of the variables that create this huge disparity? We're going to take a look at 6 today and 6 more in the next post. This is not intended to be an exhaustive list, and you may be able to think of other influential factors, but here are some possibilities (in no particular order):

1) The particular technique or form of affiliate marketing used
2) The niche(s) chosen
3) Comfort level with technical aspects of working online
4) Natural ability (writing, selling, designing)
5) Amount of work outsourced
6) Extent of monetary investment

Let's take a deeper look at these issues.

1) The particular technique or form of affiliate marketing used

Obviously, some forms of Internet marketing are generally more profitable than others. Even within the more narrow scope of affiliate marketing, there are many different approaches you could take. When you figure in the fact that Person A could be far better or worse than Person B at the same thing, it becomes clear that the particular combination of you + your chosen method will most certainly affect the time it will take to make money.

2) The niche(s) chosen

Once a beginner comes to realize what a niche really is, his or her next question is usually, How do I know if a niche is good or not? Long-time marketers could probably tell from experience or with just a quick look at the numbers whether something is worth pursuing, but it's tougher for newbies. Much of it is trial and error, sometimes even for the "oldies." So Person A might understand the niche concept or the numbers a little more clearly than Person B and therefore start making money faster. Plus, trends change, and what's a great niche today may be as stinky as a wet Saint Bernard next month.

3) Comfort level with technical aspects of working online

Most people who aren't comfortable using a computer probably wouldn't have the desire to get into online marketing, but many who do have that desire have only a very basic understanding of how to navigate on the web, send and reply to e-mails, or even find their way around their own operating system in order to manage their files. That's perfectly okay, and it's that kind of person who would especially benefit from an affiliate marketing beginner course (yes, of course I mean the one I wrote; I am a marketer, after all).

But if you're under say, 30, you probably grew up using computers and are likely able to absorb and apply new information more easily than someone who grew up playing stickball outside rather than Monkeyball inside. The steps involved in creating a web site may feel more natural to younger people (or even older ones who are not intimidated by technology). In fact, you may already know how to build a site, and it's just the marketing part that you need to learn. Clearly, one's computer ability will affect to some extent how quickly their online business gets built.

4) Natural ability (writing, selling, designing)

If writing comes easily to you or you enjoy it, your site will be done sooner, and it will probably be a better site. There is a lot of writing involved in this pursuit. If you have good people skills, even in the relative anonymity of cyberspace, you will probably be able to sell more. If you have an eye for design and can either create an attractive site or at least choose a decent premade template, it will probably succeed sooner. I mean, there are forms of Internet marketing where ugly sites may do better than beautiful ones (sites that rely primarily on Google AdSense, for one), but for the most part, people will buy more readily from a professional-looking site than one that appears to have been created by Richard Simmons and Lady GaGa. After a drinking spree and three nights with no sleep.

You say you feel deficient in these areas? That brings us to #5.

5) Amount of work outsourced

If you lack inborn talent in those areas, you may want to outsource some of the work to others who are better and faster at it. This may speed things up a bit. If you prefer to do everything yourself despite not having well honed skills, it will require a good schedule and some effort, but it can certainly be done. Maybe you are perfectly capable of doing the various tasks involved but can't due to time constraints, or maybe you have the skills and the time. Either way, it will have an effect.

6) Extent of monetary investment

Do you have to spend money to make money? In the real world, the answer is often yes. In affiliate marketing, that's not always true. But it stands to reason that if you are able to invest in better tools (or contracted workers or training) initially in order to get the ball rolling, the ball will likely roll faster.

For instance, you can get a very solid start in AM with a monetary output totaling only about $6 a month (for a domain name and hosting)—that's if you are able to assimilate and apply the plethora of free information on the Internet about how to do it. (AM can also be done at no cost whatsoever, but in my opinion, it's much harder. Others may disagree.) If you feel, however, that you need some step-by-step help and are confused about all the conflicting information out there, you may want to invest in some affiliate marketing training (there I go again*). That may raise the cost to around $9 a month, which is still very affordable for most people.

There are thousands of other programs and tools available, some of which would definitely help you do things faster. However, the case could also be made that having too many tools will actually slow you down because your attention may be diverted from the basics while you go off on unnecessary tangents. I can see how that might happen. Yet in some cases, a little extra investment, such as a quality WordPress theme or keyword tool, may make the difference between seeing results within 4 months or not until you've been at it for 8 months. Or it may not.

*Just so you don't get the wrong idea: I am happy to help newbies who prefer to learn on their own, too. I don't insist that a beginner has to have my course to succeed. That would be arrogant. True, but arrogant.

I'm kidding!

You've probably gotten the point that many, many things play into the time frame for making money online, but I'm going to flog this subject some more in my next post, because some of the most important factors lie ahead. Stay tuned!

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