SkyHorse.Org

Deutsche Post buys targeting firm Nugg.ad

SkyHorse — Wed, 25 Aug 2010 08:40:34 +0000

Not long after wunderloop was sold to AudienceScience, its country rival Nugg.ad sells for an undisclosed amount to Deutsche Post, according to research-live.com. Is this an indicator that Behavioural Targeting has matured enough or simply German recession driving smart investors to pick-up cool tech companies?

A few good DSPs – the movie

SkyHorse — Fri, 09 Jul 2010 09:16:16 +0000

Well done to Terence Kawaja on his “A Few Good DSPs” comedy video, it has definitely struck the hilarious chord in the industry. If you are wondering what a “DSP” is, then don’t bother, but if you know your IAB from your EIAA then you will be in for a treat:

AudienceScience buys wunderloop

SkyHorse — Fri, 02 Jul 2010 15:48:18 +0000

Internet world business reported today that US targeting provider AudienceScience has reached an agreement to buy wunderloop, the European leader in behavioural targeting that had filled for insolvency end of April this year. The amount and terms have not been disclosed yet but Internet World speculates it would be in the double-digits (Millions), having beaten [...]

Paragliding Sierra de Lijar

SkyHorse — Thu, 27 May 2010 21:28:04 +0000

Because ideas don’t come when you’re sitting in the office, thermaling the Sierra de Lijar on a truly magical day: Thermaling Lijar from Paulo Cunha on Vimeo.

RTB gaining momentum, NY Times reports

SkyHorse — Tue, 16 Mar 2010 16:49:44 +0000

NY Times reports on the efforts from AppNexus (Michael Rubenstein, Ex DoubleClick Exchange Exec), Google, Yahoo and Ebay on Real Time Bidding. http://www.nytimes.com/2010/03/12/business/media/12adco.html?ref=business

Forrester’s Emily Riley online advertising forecast 2010-2012

SkyHorse — Thu, 11 Feb 2010 17:06:59 +0000

Forrester’s forecast on online advertising for the next 12 to 24 months, covering RTB, DSP, and other three-letter acronyms no one had heard of a year ago. Caught it on ExchangeWire , here’s a copy, well worth seeing: Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum View more presentations from AdMeld.

ModSecurity 2.5 : a book by Magnus Mischel

SkyHorse — Thu, 10 Dec 2009 12:16:53 +0000

When I received ModSecurity 2.5 by Magnus Mischel through the post I was expecting a decent, thick and technically focused book on setting up and configuring obscure areas of ModSecurity. On reading it I was pleasantly surprised to find how practical, direct and friendly it was (it even has its own section explaining what “Regular Expressions” [...]

wunderloop and United Internet Media merge targeting technologies

SkyHorse — Thu, 22 Oct 2009 07:00:57 +0000

wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from [...]