SkyHorse.Org

ShiftForward – online advertising technology R&D

SkyHorse — Fri, 23 Dec 2011 12:46:00 +0000

It’s been a while since I last wrote on my blog, and for a good reason. I’ve spent the last few months setting up a technology start-up to bring together outstanding engineering with deep online advertising understanding. Its goal is to take advantage of the gap in businesses between their great advertising ideas and their [...]

What the F**k is Social Media NOW?

SkyHorse — Wed, 20 Apr 2011 11:26:19 +0000

Irreverant wake-up call presentation on social media from the guys at brand infiltration What the F**k is Social Media NOW? View more presentations from Espresso’s Infiltrators

GRP and TRP – Offline marketing notions for online advertising professionals

SkyHorse — Tue, 25 Jan 2011 16:11:40 +0000

In a conscient effort to help getting rid of CTR based performance measurements, I think it’s important to bring out two concepts not that familiar to online advertising professionals that are very relevant to online branding campaigns. These concepts are the basis of any evaluation of a campaign marketing effectiveness, especially when using Behavioural Targeting [...]

Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com

SkyHorse — Wed, 01 Dec 2010 15:08:29 +0000

Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com.

An interesting presentation on the display advertising landscape

SkyHorse — Tue, 23 Nov 2010 18:28:49 +0000

Display Ad Landscape : Evolution, Terminology, Technologies and Players View more presentations from Jai Rawat.

German DPAs Still Consider Google Analytics Illegal : Privacy & Information Security Law Blog

SkyHorse — Fri, 08 Oct 2010 09:07:00 +0000

According to a report by the Hunton Privacy blog, the German Data Protection Authority (the Federal Commissioner for Data Protection and Freedom of Information) still believes using Google Analytics, or in fact any other technology that somehow exports users IP addresses to the US, is not compliant with their regulations and are therefore in breach [...]

Interview Jeff Hirsch, CEO AudienceScience @dmexco 2010

SkyHorse — Mon, 27 Sep 2010 16:51:31 +0000

Jeff Hirsch interviewed at dmexco 2010, covering the wunderloop acquisition earlier this year and recent developments in the European market.

Evercookie: the browser cookie that won’t die

SkyHorse — Sat, 25 Sep 2010 12:45:02 +0000

Geek.com reports of an open-source project that is building a JavaScript API to provide developers with very persistent cookies for user identification. So far it uses 8 mechanisms to store the user id in the browser, ranging from standard cookies to LSO and original methods such as ETags and forced cached auto-generated PNG images. Soon [...]