SkyHorse.Org

ModSecurity 2.5 : a book by Magnus Mischel

SkyHorse — Thu, 10 Dec 2009 12:16:53 +0000

When I received ModSecurity 2.5 by Magnus Mischel through the post I was expecting a decent, thick and technically focused book on setting up and configuring obscure areas of ModSecurity. On reading it I was pleasantly surprised to find how practical, direct and friendly it was (it even has its own section explaining what “Regular Expressions” [...]

wunderloop and United Internet Media merge targeting technologies

SkyHorse — Thu, 22 Oct 2009 07:00:57 +0000

wunderloop and United Internet Media announced today they have struck a deal to merge their targeting technologies into a single platform. This will create one of Europe’s leading online advertising targeting platforms and serving 7 of the top 10 German media players (AGOF Internet Facts 2009). wunderloop is to receive the TGP technology assets from [...]

Behavioural Targeting: The Future (a video by Audience Science)

SkyHorse — Wed, 07 Oct 2009 10:36:34 +0000

When a competitor does something interesting and it benefits the whole industry, it should be commended and shared. So here it is, “2020 The Future of Behavioural Targeting” by Audience Science, looking back at the evolution of the Internet as a media consumption platform and speculating where it will be in 11 years time: update: someone [...]

wunderloop connect exchange @ FarneyMedia.com

SkyHorse — Fri, 31 Jul 2009 16:35:08 +0000

Went to have a chat with Ciaran from FarneyMedia over a pint about the wunderloop connect exchange and ended up having a very interesting debate on the whole life and death and life of online advertising. Coming from the technology side of the fence myself, Ciaran strikes me as a one of those people who [...]

Interest-based behavioural targeting cookies: What do they know about you?

SkyHorse — Sat, 27 Jun 2009 17:58:32 +0000

Online privacy is now a hot a topic as it ever was since the introduction of cookies in the early 90s. Cookies enable a website to recall that your browser is the same browser that visited it on previous sessions, and over time this effectively lets the web sites build a list of interest topics [...]

Phorm strikes back

SkyHorse — Tue, 28 Apr 2009 11:38:27 +0000

Phorm (AIM: PHRM) has launched a counter-attack in what they describe as media “guerrilla warfare” against a small but dedicated band of online “privacy pirates” who are, Phorm claims, targeting journalists, MPs, EU officials and regulators with the purpose of destroying the company. What I am not sure about is why Phorm is surprised about this. [...]

What is… Behavioural Targeting? Part I: Contextual, Re-targeting and Interest-based targeting

SkyHorse — Sun, 15 Mar 2009 18:40:31 +0000

If you read any online media magazine you have most likely stumbled on this new advertising paradigm coined “Behavioural Targeting”. It is being hailed as the “saviour of online advertising“, the holy-grail of marketing and so many other superlatives that you can’t stop asking yourself what the heck is the fuss all about. Depending who you [...]

Paragliding in Spain with Lijar Sur

SkyHorse — Thu, 18 Dec 2008 16:31:00 +0000

Paragliding is probably the closest you will get to flying like a bird. I just finished a pilot training course in Algodonales with Lijar Sur, a well recommended Spanish school, and came back not only addicted to free flying but also with a great enthusiasm for the Spanish hospitality and life style, which our instructors [...]