For the past 30 years, Duarte has played a role in many movements that matter, including its work with Silicon Valley’s leading brands such as Cisco and Salesforce, former Vice President Al Gore’s “An Inconvenient Truth,” and the transportation revolution led by Hyperloop One.
Today, we’re thrilled to announced the launch of a new strategy practice at Duarte that’s focused on building support for bold ideas and sustaining change over time. Our new consulting offering will help address an expanding need for our clients to help them deliver high-impact communications that effectively move large numbers of people to belief and action. During recent years, we’ve seen a rising importance of movements in the world around us. The new practice we’re launching today is in response to that trend.
Inspired by the 2016 book Illuminate that I co-authored with Nancy Duarte, our new practice’s methodologies are built on a proven framework to lead people through five stages of transformation and practical communication tools to inspire others to support and execute a big vision or idea. Through years of in-depth research into the communication practices of great leaders like Apple’s Steve Jobs, Starbucks’ Howard Schultz and Dr. Martin Luther King Jr. we uncovered a pattern in how they motivate and mobilize the masses, and now are applying that pattern to help others do the same.
Great leaders create a feeling of hope that inspires people to contribute extra energy to a transformation until they arrive at the goal. The vision – or dream – of the end state must be so compelling that it creates a sense of longing to pull employees, partners, and customers toward the future. To sustain people’s interest and commitment over the long haul, leaders need to deliver an ongoing stream of meaningful and timely communications that are articulated with clarity, passion and empathy.
Our new team of senior strategists are veterans of moving audiences through systematic use of empathy, storytelling and impactful moments. They are Becky Waller Bausman, SVP of Strategy at Duarte, whose background is rooted in positioning and product strategy; Dave DeFranco, who’s led sales enablement and change initiatives for many of the world’s largest B2B tech companies; and Brie Osgood, who has deep experience with executive communications at Moody’s, Johnson & Johnson, HP and Hewlett Packard Enterprise.
To meet our team and learn more about how Duarte can help business leaders move people to embrace bold visions and carry them forward, please visit: www.duarte.com/strategy.