Ski Resort Marketing : Ideas, Inspiration, Analysis - SlopeFillers.com

Sunshine Village Utilizes Google+ Hangouts to Stream Live Events

SlopeFillers - Gregg — Thu, 31 May 2012 11:07:49 +0000

With all the bashing Google+ receives for their low engagement and user numbers, it’s easy to overlook a few cool features that the site does offer marketers. One of them is the idea of Hangouts: a social take of video chats allowing more than 10 friends to banter and connect through their web cams. Hangouts [...]

Gift Card or Discount: Is Liftopia the Only One Getting it Right?

SlopeFillers - Gregg — Wed, 30 May 2012 10:47:52 +0000

I sometimes feel I do too much critiquing and too little suggesting. Like, somehow, I’m the 400 pound, mullet-sporting guy on his 3rd beer at the baseball game yelling at the 2nd baseman to hustle. So, every once in a while on a Wednesday I’ll try to balance the scales a bit and put my [...]

Play the Strengths: What Resorts’ Favorite Social Sites Rock At

SlopeFillers - Gregg — Tue, 29 May 2012 11:33:02 +0000

As I covered on Wednesday last week, it’s critical to remember that social media sites are a tool, not a magic wand. Like a chainsaw, no matter who uses it, that sucker is going to slice through something. Put it in the hands of a professional and you’ll end up with an intricate sculpture in [...]

Whistler Uses Teaser Video to Buzz Opening of Bike Season

SlopeFillers - Gregg — Mon, 28 May 2012 10:48:10 +0000

Mountain biking can be an incredibly popular summer activity for resorts with a good network of singletrack down their mountain. In fact, there’s enough demand that a lost ski area was revived by transforming it into a summer-only,bike park at Highland Mountain. Seems crazy to me that a lift-served biking resort could survive where a [...]

An Epic Progression: How Vail Resorts Drive Season Pass Sales

SlopeFillers - Gregg — Fri, 25 May 2012 11:01:34 +0000

I’ve been wanting to do this for a while – follow a pass promo from start to finish – but that’s easier said than done. Either I miss the first offer, a push in the middle, or just forget to keep up on things, I haven’t succeeded…yet. So this year I decided to follow a [...]

Resort Email Design: Multiple Offers or Focused Content?

SlopeFillers - Gregg — Thu, 24 May 2012 10:58:52 +0000

There is a balance resort marketers have to find with each and every email they sends. It’s the struggle between email length and email volume. Do you send one email with lots of options or multiple emails with one, single option? Here are two examples that I’ve seen come down the pipeline during the last [...]

Why Resort Marketers Shouldn’t Read Mashable This Summer

SlopeFillers - Gregg — Wed, 23 May 2012 10:51:46 +0000

The 2011/2012 Season-in-Review Through Social Media Stats

SlopeFillers - Gregg — Tue, 22 May 2012 11:00:29 +0000

I recently put together a little design / season-recap project for the NSAA Journal that I thought I’d share as well. Click on the image for the full-size print version.

Movin’ on Up: 8 Ski Resort Marketing Jobs Open Right Now

SlopeFillers - Gregg — Mon, 21 May 2012 11:11:55 +0000

I’ve got a big update of the website coming here pretty quick that will include a new-fangled job board for those of you looking for work, a way into the industry, or simply to make a move. With the launch of the new site a couple weeks away and more jobs opening up each week, [...]

Tech Leaders Weigh in On Ski Industry & Social Marketing

SlopeFillers - Gregg — Fri, 18 May 2012 11:23:25 +0000

At this year’s Mountain Travel Symposium, Liftopia put together a pretty impressive panel of diverse voices to weigh in on tech trends and how they may impact the ski industry. Panels can sometimes be an ego-fest as participants quietly compete for the best one-liner. This group, however, balanced and discussed their views intelligently and humbly. [...]