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	<title>Mobile Advertising with Smaato</title>
	
	<link>http://www.smaato.com</link>
	<description>Smaato helps mobile app developers and publishers make more ad revenue worldwide. As an industry pioneer and leader, Smaato offers a truly global ecosystem of over 90 Ad Networks and 15 Demand Side Platforms connected to our state of the art Real Time Bidding Exchange and mobile ad optimization platform.</description>
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		<title>How to Increase Your Mobile App Revenue</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/zVZjCy4glMc/</link>
		<comments>http://www.smaato.com/how-to-increase-your-mobile-app-revenue/#comments</comments>
		<pubDate>Wed, 15 May 2013 16:08:55 +0000</pubDate>
		<dc:creator>Matt White</dc:creator>
				<category><![CDATA[Monetization Tips]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[app developers]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Tips and Tricks]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=10467</guid>
		<description><![CDATA[Today&#8217;s app developer has a number of different ways to monetize their property. Common strategies are the pay for download or premium offering, in app purchases which could include upgrades, additional tools or game advancement. The other, and probably most common source of revenue for app developers is to utilize their space for advertising. In this blog, we are going to focus on the advertising strategy, and talk about a few ways to really optimize your income with in app ads. 1. See it from their side- We&#8217;ll get into some of the tips and tricks in just a second,&#8230;]]></description>
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		<item>
		<title>Increase your Revenue and eCPM with Smaato’s new Postitial Ad Unit</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/3z56Tp77tRM/</link>
		<comments>http://www.smaato.com/increase-your-revenue-and-ecpm-with-smaatos-new-postitial-ad-unit/#comments</comments>
		<pubDate>Fri, 03 May 2013 09:54:22 +0000</pubDate>
		<dc:creator>Asher Kaplan-Dailey</dc:creator>
				<category><![CDATA[Monetization Tips]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Georg Fiegen]]></category>
		<category><![CDATA[iqzone]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[postitial]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=10389</guid>
		<description><![CDATA[Adding Postitial to your Android™ applications generates click-through rates 3-5 times industry average, thereby increasing your ad revenues without compromising the user experience. Publishers who have already integrated this new, full screen ad unit are seeing a 5x average increase in eCPMs and a 10% overall revenue uplift.  Moreover, Postitial fully supports standard ad formats for performance and branding campaigns from ad networks and DSPs. Partnering with IQzone enables Smaato to offer a plug-and-play post app mobile advertising solution for Android smartphones and tablets. Through this technology, user experience will be enhanced which will lead to higher monetization and significantly&#8230;]]></description>
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		<item>
		<title>Teens and Mobile – The Future of Technology</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/LDYCFodtC8U/</link>
		<comments>http://www.smaato.com/teens-and-mobile-the-future-of-technology/#comments</comments>
		<pubDate>Thu, 02 May 2013 14:21:04 +0000</pubDate>
		<dc:creator>Matt White</dc:creator>
				<category><![CDATA[Corporate News]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=10356</guid>
		<description><![CDATA[If you are looking to understand what the landscape of the future of mobile technology and internet usage will be like in the near future, just take a look at what today&#8217;s teenager are doing. A recent article posted on Readwrite Mobile titled &#8220;Teenagers &#38; Smartphones: How They&#8217;re Changing the World&#8220;, really dives into the the habits and usage of teenagers today in regards to their phones and internet usage. Pulling information from the latest Pew Research, the numbers get very interesting. As of today, although 78% of all teenagers, ages 12-17 own some sort of cell phone, only about&#8230;]]></description>
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		<item>
		<title>Time to Update Your iOS App – Apple Rejects UDID &amp; Non-Retina Supported Apps on May 1st</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/5wQeX6T1YlQ/</link>
		<comments>http://www.smaato.com/time-to-update-your-ios-app-apple-rejects-udid-non-retina-supported-apps-on-may-1st/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 11:30:21 +0000</pubDate>
		<dc:creator>Matt White</dc:creator>
				<category><![CDATA[Industry News & Trends]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Retina Display]]></category>
		<category><![CDATA[UDID]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=10295</guid>
		<description><![CDATA[Starting May 1st, Apple has announced that it will no longer be accepting applications that are using UDID as your unique identifier for users. UDID has been a huge part of the application developers resource tool belt in the past in helping to understand the use data of a specific application user, and plan their marketing accordingly. After Apple&#8217;s recent congressional hearings in regards to Apple&#8217;s use of UDID, and the privacy implications involved, the company started in 2011 telling developers that they need to move away from using the data. The company has since released their iOS Advertising Identifier,&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Mobile Developer’s Guide To The Parallel Universe 3rd Edition</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/SU_rjjEJXB8/</link>
		<comments>http://www.smaato.com/mobile-developers-guide-to-the-parallel-universe-3rd-edition/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 14:49:42 +0000</pubDate>
		<dc:creator>Nikolaus Stoll</dc:creator>
				<category><![CDATA[Corporate News]]></category>
		<category><![CDATA[booklet]]></category>
		<category><![CDATA[Enough Software]]></category>
		<category><![CDATA[mobile developer guide]]></category>
		<category><![CDATA[WIP]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=10150</guid>
		<description><![CDATA[We&#8217;re happy to announce our sponsorship of WIP&#8217;s (Wireless Industry Partnership) and Enough Software community project and best brief guide to mobile development booklet: The Mobile Developer’s Guide To The Parallel Universe, 3rd Edition. We think this booklet is a champion idea and has everything you need to know to get started building and marketing your app successfully. Topics Covered: Product planning Product development and lifecycle management Market research Merchandising Your App Business Development Distribution Business Models Gamification Customer Engagement Usability Raising Money Contributors: Lisa Oshima (Socialize Mobilize), Gary Cohen (ITG Market Research), Itay Gadot (Inneractive), Hillel Fuld (inneractive) ,&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.smaato.com/mobile-developers-guide-to-the-parallel-universe-3rd-edition/</feedburner:origLink></item>
		<item>
		<title>New SDK for Windows Phone 8 with Rich Media Ads</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/b6pXqiUUrzo/</link>
		<comments>http://www.smaato.com/new-sdk-for-windows-phone-8-with-rich-media-ads/#comments</comments>
		<pubDate>Fri, 01 Mar 2013 10:46:14 +0000</pubDate>
		<dc:creator>Nikolaus Stoll</dc:creator>
				<category><![CDATA[Product News & Updates]]></category>
		<category><![CDATA[app developers]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[rich media]]></category>
		<category><![CDATA[rich media ads]]></category>
		<category><![CDATA[rich media mobile ads]]></category>
		<category><![CDATA[windows phone 8]]></category>
		<category><![CDATA[windows phone 8 sdk]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=10114</guid>
		<description><![CDATA[Smaato released a new Advertising SDK for Windows Phone 8 with MRAID support, providing Windows Phone 8 Developers the opportunity to monetize with Rich Media Ads. The build out of the Windows Phone SDK with MRAID support now enables Mobile Application Developers the opportunity to deliver rich media advertisements to their consumers. Rich Media ads, coupled with Smaato’s state of the art RTB program means much higher eCPM’s and revenue for publishers. Just in RTB alone, without the delivery of Rich Media Ads, Smaato has seen an eCPM uplift of about 125% (non RTB to RTB) on the Windows Phone&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Smaato Partners with IQzone To Generate Incremental Revenue for Android App Developers and Publishers</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/Dwly5zg2Fd0/</link>
		<comments>http://www.smaato.com/smaato-partners-with-iqzone-to-generate-incremental-revenue-for-android-app-developers-and-publishers/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 13:17:51 +0000</pubDate>
		<dc:creator>Nikolaus Stoll</dc:creator>
				<category><![CDATA[Corporate News]]></category>
		<category><![CDATA[iqzone]]></category>
		<category><![CDATA[Jim Wolfinger]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[postitial]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=10099</guid>
		<description><![CDATA[Smaato, today announced a partnership with IQzone, a technology company specializing in post app mobile advertising solutions. IQzone’s Postitial™ mobile advertising solution generates incremental revenue for Android app developers and publishers. This unique advertising technology creates a new ad slot for performance or branding campaigns that enables display of MPUs, full screen interstitial, rich media, and video ads without interrupting the user experience. The Postitial ad slot delivers increased engagement and high value eCPMs to publishers, maximizing mobile app monetization potential. We are excited to be partnering with Smaato in launching IQzone’s Postitial advertising unit. Smaato is the industry’s leading&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.smaato.com/smaato-partners-with-iqzone-to-generate-incremental-revenue-for-android-app-developers-and-publishers/</feedburner:origLink></item>
		<item>
		<title>Free Webinar: Rich Media and UI Design for Mobile Apps</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/E8T2P2zjWTw/</link>
		<comments>http://www.smaato.com/free-webinar-rich-media-and-ui-design-for-mobile-apps/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 11:06:30 +0000</pubDate>
		<dc:creator>Nikolaus Stoll</dc:creator>
				<category><![CDATA[Webinars]]></category>
		<category><![CDATA[rich media]]></category>
		<category><![CDATA[ui design]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[Xtopoly]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=9989</guid>
		<description><![CDATA[Join us and Xtopoly for our upcoming webinar &#8220;Rich Media and UI Design for Mobile Apps&#8221; on Wednesday, February 13th at 10am PST. The Xtopoly team will be giving and overview of what Rich Media advertising is, and what it is doing in the industry right now. They will then dive into UI design and considerations to keep in mind when creating your app to maximize your ad potential. Our team will walk you through what advertising mediation is, and what we are seeing in the Rich Media ad group today. Don&#8217;t forget to sign up at http://bit.ly/Wt8zlq]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.smaato.com/free-webinar-rich-media-and-ui-design-for-mobile-apps/</feedburner:origLink></item>
		<item>
		<title>Meet Us at Mobile World Congress 2013</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/g9XRpFXEX10/</link>
		<comments>http://www.smaato.com/meet-us-at-mobile-world-congress-2013/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 15:18:17 +0000</pubDate>
		<dc:creator>Nikolaus Stoll</dc:creator>
				<category><![CDATA[Events & Conferences]]></category>
		<category><![CDATA[barcelona]]></category>
		<category><![CDATA[iqzone]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[mobile world congress]]></category>
		<category><![CDATA[mwc2013]]></category>
		<category><![CDATA[Smaato]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=9928</guid>
		<description><![CDATA[Are you ready for the biggest mobile event of the year? Join us at this year’s Mobile World Congress – the most important mobile industry event which takes place from the 25th to 28th of February in Barcelona. At our booth, App Planet – Hall 8.1, D45, we will showcase Smaato’s global mobile advertising and monetization solutions. We would love it if you would drop by the booth so we can update you on all the latest, exciting developments at Smaato. Learn more about our unique global mobile ad optimization platform and global RTB ad exchange, which helps you successfully&#8230;]]></description>
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		<item>
		<title>News &amp; Trends Weekly Review – CW05</title>
		<link>http://feedproxy.google.com/~r/smaato/~3/H-k0bQ-Nyg8/</link>
		<comments>http://www.smaato.com/news-trends-weekly-review-cw05/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 18:48:17 +0000</pubDate>
		<dc:creator>Matt White</dc:creator>
				<category><![CDATA[Industry News & Trends]]></category>

		<guid isPermaLink="false">http://www.smaato.com/?p=9795</guid>
		<description><![CDATA[Another week has gone by, and this one already marks the end of January; the &#8220;Manti Te&#8217;o girlfriend hoax&#8221; took another turn, X Games snowmobiler Caleb Moore died after a snowmobile crash, and everyone &#8211; and everything &#8211; is gearing up for the Superbowl, kicking off this Sunday. Also, this week one mobile-specific event made the mainstream news: 1.) Blackberry&#8217;s Comeback This week has been a big one for Blackberry: Canadian handset manufacturer Research In Motion did not only unveil its new flagship OS &#8220;BlackBerry 10&#8243; as well as 2 new corresponding devices, but also changed the company&#8217;s name to &#8220;BlackBerry&#8221;, appointed&#8230;]]></description>
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