Blog
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Gaming Apps & Privacy: Stealth mode engaged
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Evolution of intent: How LLM intent data helps advertisers get ahead
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Scaling mobile performance in 2026: Five shifts within known constraints
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Slam dunk: Lessons for advertisers from 2025’s college basketball tournaments
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Data-shy, but ready to buy? How shopping apps can earn user trust
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Header Bidding: Your fast track to more revenue and diversified demand
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Winning the distracted viewer: Cross-screen strategy for the second-screen era
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Dating app users are swiping left on sharing identifiers
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How to turn CTV into a UA channel
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Back to basics: Native advertising
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Performance CTV: Using CTV’s halo effect for cross-channel UA
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Why efficiency is the new currency of programmatic
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Everyone sells premium media. Almost none can prove it.
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AI anxiety is reshaping consumer trust in apps
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How different generations view user data privacy
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Publishers need partners, not pipes, to be premium
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The Personalization-Privacy Paradox: What 4,000 users told us about ads
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Contextual, redefined: Why AI makes it a performance play, not a privacy fallback
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Free Ad-Supported Streaming TV: The best bet in CTV advertising
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New research reveals relevance is the key to ad-supported growth
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Back to Basics: Guide to programmatic deals
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The Evolving Privacy Mindset: What 2025 data reveals about user willingness to share
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2025 holiday retail trends for media buyers
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Expert advice: Profit from data while respecting privacy
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Back to Basics: Mobile video ads
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Holiday campaign performance, powered by curated deals
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Hybrid monetization in casual games: How Beresnev strikes the right balance
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How to make casual games brand-ready
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The AI Ad Paradox: Search gets pricier, programmatic gets smarter
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Back to Basics: Guide to CTV/OTT advertising
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Performance marketers, stop treating CTV like TV
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Your ad stack isn’t set-and-forget. Here’s how to keep it competitive.
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Real-world lessons in puzzle game monetization
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In-game mobile ads: Bridging the gap between engagement and scale
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Back to Basics: Display advertising
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2025 Mid-Year Review: The trends, flops, and what’s next for app publishers
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Ad revenue optimization by game genre
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Top takeaways from The 2025 App Publisher Halftime Show
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How Rovio rewrote its UA playbook in the post-IDFA era
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Cookie loss didn’t kill the web, but AI overviews might
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Navigating connected TV’s inventory share maze
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Ad format FAQ: What’s most effective for mobile, CTV, and DOOH?
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Your eCPMs are falling. What do you do?
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Skipping supply-path layovers to maximize ROAS
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Back to Basics: How to calculate eCPM and increase ad revenue
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How can mobile marketers win over skeptical baby boomers?
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Addressing advertising’s over-reliance on the open web
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Top monetization mistakes in hypercasual gaming (and how to fix them)
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Testing for success with an open-source ad SDK: A guide for app developers
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Are walled gardens still worth it? Soaring costs, brand safety risks, blackbox attribution
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How advertisers can get started with Android Privacy Sandbox
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How to select an ad mediation platform and demand partners
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Connected TV’s emerging trends for ad performance
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Rewarded video ads: Beyond gaming apps
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Unwrap holiday shopping success with Connected TV
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The mobile privacy dichotomy: Users’ complex relationship with data
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Why the Verve Brand+ Marketplace drives better outcomes for Connected TV buyers
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The in-app advertising value exchange: Who’s most willing to trade data for free content?
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How MFA sites hurt brands and the environment
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How open-source SDKs empower publishers in an increasingly walled industry
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What does the privacy-conscious future look like for CTV?
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Has everyone forgotten about Privacy Sandbox for Android?
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The era of AVOD: Which metrics matter most?
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It’s time for publishers to get on board with on-device cohorts
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Building better video ad experiences with HyBid SDK
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Keeping cookies won’t derail the ID-less future
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Back to Basics: DMPs vs. CDPs vs. Data Clean Rooms
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In conversation with: Modern approaches to in-app measurement with Maor Sadra, CEO of INCRMNTAL
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The case for mobile gaming apps and video advertising
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Back to Basics: What are splash ads?
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Back to Basics: Open box of opportunities with open-source SDK
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What CTV publishers need to know to comply with IAB’s consent framework v2.2
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What Apple’s SKAN 5.0 means for marketers
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Introducing HyBid SDK 3.0: Your fast lane to performance in a privacy-first world
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Inside look at ATOM 3.0 and the shift toward ID-free mobile targeting
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Back to Basics: What are FAST channels?
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No ID, no problem: 5 ways advertisers can own targeting outcomes on mobile
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5 strategies to enhance user ad experience: A guide for gaming publishers
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How advertisers can drive mobile performance after iOS Privacy Manifest enforcement
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Why CTV will be the channel to watch in the 2024 US elections
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From bad ads to good causes: Donating ad impressions to spread meaningful messages
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Choose wisely: The 36X difference between contextual solutions
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What’s next for the mobile in-app marketplace: Verve’s 2024 outlook
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Addressability in CTV
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Unlocking customer personalization with identity graphs: A visual guide
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Verve’s in-app marketplace drives 256% revenue uplift on APS
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The gift of sustainability: Making it easier for advertisers and publishers to give back
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Ad tech privacy: How DSPs are navigating the evolving landscape
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‘Tis the season: Curated deals for year-end campaigns
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User acquisition from a transparent mobile DSP perspective: Preparing for 2024
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Explained: What are iOS 17 Privacy Manifests, and how do they impact app developers?
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Supply chain transparency for programmatic traders
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Retail Media: US, UK and Europe ecosystem, market size and definitions
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Jounce Media and Pixalate recognize Verve’s programmatic excellence
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All about audience targeting: Big wins for marketers, consumers, and publishers
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Contextual isn’t new, but advancements will solve marketers’ headaches
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Do you really know what you get from contextual targeting?
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Game on for the gaming sector: Winning with data
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Back to Basics: A quick guide to SKOverlay banners
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