Most of my clients are small and solo business owners who sell their information, expertise and knowledge and do not need the type of business plan you’d take to the bank to get a loan or funding. If that’s you, then there’s an easier, faster way to lay a powerful foundation for a profitable, sustainable business and a comfortable 6-figure income. Yes, you need a strategic business plan, but because the idea conjures up an intimidating image of a 100-page document filled with months of research, I’ve created something so much simpler and more effective. I call it my 6-Figure Business Design Model ®. It’s powerful and it works.

A Business Design helps you plan a long term powerful strategy for your business and stops you from just offering random products and services. It’s actually exciting to create and helps you take dreams and ideas and turn them into a profitable business. It also helps you move past selling time for dollars, which creates a self-imposed income ceiling, and instead builds a model where you create a personal profit process which includes passive income and the ability to help more people.

Let’s face it: you can be self-employed and just pay your bills each month, working harder than you ever did when you had a job–or you can become a real entrepreneur and build a little business engine that keeps on chugging even when you’re not around, and which creates the financial freedom that allows you to live life the way you want to. That’s what I do and you can too!

To create your business design you will need to work through a simple 8 step process that looks like this:

1) Find your PROFIT niche: this is the niche in your chosen market, industry, or area of knowledge where there are people with a burning problem, challenge or need to which you have a solution that they’re willing to pay for. It’s also a niche that isn’t flooded with direct competition and where you can find a place to position yourself as the expert.

2) Research: both what people are looking for in your market and what your competitors are doing. By doing simple keyword research you can determine what your potential customers are searching for, which means they’re actually telling you what you need to provide. This will help you avoid a common mistake business owners make of creating an information product or program that is difficult to sell.

Then you’ll want to determine which competitors are offering similar products and services, how successful they are and get a sense of pricing. This will help you learn what to offer, how to market, what marketing language to use, what to charge and much more.

3) Personal Profit Process: develop your own unique step-by-step approach for getting your clients to the results they most want. Rather than have a bunch of disjointed, unrelated products and programs, develop a process you can guide your clients through that flows and covers each and every step they need to take. Then you can create products based on different steps in the process and it will brand you and make you stand out.

4) Create a product funnel, product flow and pricing: create a series of products that evolve from your Personal Profit Process that range from giveaways and simple, inexpensive information products that involve little of your time, to more complex, higher priced solutions that involve more of your personal time and are more customized. All of these products need to flow from one to the other, so its easy to transition people to buy from you multiple times.

5) Product creation: Here’s where you create the basic products in your funnel. Start with the basics and add products as you begin to build a larger following. The idea is to create a product with a strategy in mind that it will logically connect to another product that your clients will need.

6) Create the plumbing: There’s a technical set up involved which includes creating marketing e-mails to send to prospects and subscribers, web pages, product preview audios or videos, shopping cart set up, and other marketing materials. If you rush into selling your products before you have all of this in place, you won’t get the results you want.

7) Design your marketing: Create a weekly marketing plan and be consistent. Your plan can include recruiting joint venture partners, preview tele-classes, press releases, social media, pay per click ads as well as speaking or phone sales. Design a combination that works best for your product, your market and your skill set. Building traffic to your product sales page is not that hard if you work on it every day.

The other crucial piece of your marketing design is copywriting. Once you get people to your web page if the copywriting doesn’t communicate the real value of your product you won’t convert those people to buyers. Copywriting is also crucial in emails or blog posts that you use to market your products and services.

8) Develop a conversion strategy: Once someone has signed up for your mailing list and expressed interest in your product, but hasn’t yet bought, how will you convert them to buyers? Your follow up process needs to include multiple steps where you build a relationship with your prospect and educate them about the great results they can get if they purchase and use your product or service. Make sure you don’t forget about this important step and plan it in advance.

In fact, being a cheapskate is being buzzed about everywhere. I’m not talking about the kind of person who rations shampoo, reuses tissues, or goes out to dinner with friends and hopes someone else will pick up the tab. Instead I’m referring to people who are conscious about how they spend their money, especially when it comes to their business.

Are you really in a cash crunch? There are some simple things you can do that will reduce your business budget and allow you to reallocate that money into marketing so you can grow your business. Here are a few money saving tips as well as ways to examine how you’re spending your money.

Website maintenance and hosting

I see so many people get ripped off when it comes to their websites because they just don’t know better. Make sure your website is designed in a Content Management System like Wordpress or Joomla so you can make simple changes like wording or adding photos or videos yourself and you won’t have to pay someone to do it, since the going rate is around $60 an hour. These systems are very user friendly and will save you a bundle.

When it comes to web hosting you should be paying under $10 a month (US dollars) for a simple website hosting account. You’re better off not hosting through your web designer but with a well-known dedicated web hosting company. Web designers often charge more and don’t always give you access. If you switch web designers or they are unavailable you may have trouble getting access to your business website.

Telephone service

Consider switching your business phones to VOIP, the Internet based phone service. It could save you hundreds of dollars a year. I know solo home based business that even use Magic Jack at under $20 a year!

Technology

If the computer, cell phone and software you use still work just fine, you don’t need to replace them with the latest version. Only switch when you absolutely need to do so. Do you need web access on your cell phone if you work at home all day? Do you need a new operating system just because it’s available? Advertisers would have you believe you do and so would your kids, but don’t fall for it.

On the other hand, do invest in automation software if it will make your business more efficient, save you precious time or expense on outsourced help. Examples would be using an e-mail marketing program, affiliate management software, database program, scheduling program, or customer service software.

Office supplies

One of the most annoying expenses is replacing printer cartridges. You end up paying much more for the cartridges than you paid for the printer. Try using refillable cartridges. Plus did you know that certain fonts actually use more ink? Really, I’m not kidding!  _________________

Don’t buy office supplies you might need. Only buy what you actually need. Before buying pens, post-its or paper, check different stores for the best prices so you can save money consistently. Save paper by printing on both sides when possible. Also send documents electronically when possible rather than printing and faxing or mailing. It’s incredible how much this can save you.

Marketing expense

Don’t be a cheapskate when it comes to the marketing materials your prospects see, like your website, business card, blog. Get a skilled professional graphic designer or web designer to create your branding and you’ll come across as an experienced professional.

But with the vast opportunities available to market at practically no cost on the Internet and using social media, you’d be crazy not to take advantage. For a very small investment you can hire a trained virtual assistant to help you drive lots of highly targeted traffic right to your online door. I’ve seen small business owners spend hundreds of dollars a year on local networking groups that yielded no business rather than taking that money and spending it on something that will give them a measurable return on investment.

Spend 30 minutes going through your expenses and see where making some minor changes can save you money. And from now on, go ahead and be a cheapskate! Just don’t skimp where it counts.

Although the right processes and systems can make you very successful, you need to keep pushing yourself outside your comfort zone if you want to grow. Think bigger, and then act bigger. If you’re not feeling just a bit of fear, you’re probably operating in your safe zone. But your safe zone will soon get boring and your business will stagnate.

Realizing this was truly an “aha” moment for me, as I can be a creature of habit. Once I understood the importance of going beyond what’s cozy and comfortable I vowed to do it each year and I keep that in mind when doing my yearly business planning. That has led me to take some bold actions that have literally doubled my income. So getting outside your comfort zone is a crucial business strategy. Just starting a business took courage so you just need to keep up your courage.

This is a good philosophy to apply to all aspects of your life. Getting outside of your money comfort zone is often another breakthrough process. If you start to feel comfortable making just enough to pay your bills or if you are afraid to invest in a coach, mentor or necessary training, taking that leap can change everything…and quickly.

Pushing the envelope a bit is really about living life to its fullest. You can get outside your comfort zone with relationships, food, exercise, travel or pretty much anything where you’ve settled into a rut or habit. It will put a bit of spice in your life and open up a whole new world of possibilities.

Get started on this today. Make a list of goals or ideas you’ve dreamed of implementing in your business, but haven’t because you’re afraid. Then make each of them just a bit grander. Want to increase your income by 50% next year? How about doubling it! Do you want to get direct access to some highly successful people who could really help you? Plan a way to meet them in person at a live event or invite them to lunch if they’re local. Do you have a strong desire to write a book? What are you waiting for? Create a writing schedule and stick to it, even it it’s only 20 minutes a day.

First you commit to moving outside your comfort zone. Next decide what that will mean and what specific goals you’ll achieve. Then create a plan and most importantly you ACT on it as soon as possible. Just imagine what your business and your life will look like a year from now if start on this today.

I’m excited to announce my new LIVE fall event:
The Path to Success Breakthrough Intensive.
 
It will be a profound, business transforming 2-day event to be held in an elegant private club in Raleigh NC. It’s a bit hush-hush now until the plans are finalized, but tickets will be limited to no more than 30 people. I’m keeping it intimate so I can offer more personal access. So reserve these dates: November 12th and 13th.

While in New York, my daughter wanted to see the Broadway revival of West Side Story. Since I performed in musical theater in New York for years and love this musical as one of the all time greats, I was happy to take her. Unfortunately we were disappointed. In the original production the “gang members” were very tough, earthy dancers who really made you feel the gritty, difficult lives they lived. In this production, the gang members seemed more like prep school boys. The lead character, Maria, was played by an Argentinean woman with both a mediocre singing voice and acting skills. It was hard to even hear many of her lines. Finally the director risked taking the liberty of delivering a portion of both lyrics and dialogue in Spanish. Yes, some characters are supposed to be Spanish speaking, but the majority of the audience missed key dialogue and lyrics if they didn’t’ understand Spanish. Obviously ticket holders were going to compare the revival with the original and with the movie, both of which were stellar. Falling short was not an option.

New York is sometimes like a small town. Word travels fast and word of mouth sells tons of tickets. With poor directorial choices and poor casting the result was a theatre that was one third empty. Enough said.

Marketing lesson:

1. Don’t underestimate word of mouth and viral marketing.
2. It’s better to under promise and over deliver.

Also while in New York I had dinner with an old friend from my college days. His company, located on Broadway in mid-town Manhattan, designs, manufactures and sells novelty fabrics. He’s been in business for more than 20 years and has achieved impressive success. The company currently sells to giants like Walmart and some of the top fabric chains. In observing his business over the years I’ve noted that his company specializes in one category of fabric only. It’s their specialty niche where they are considered experienced and knowledgeable experts. I’m sure it must have been tempting to consider branching out into other categories, but by staying specialized they have achieved sustainable success, a stellar reputation and a wonderful lifestyle.

Marketing lesson:

1. Find a profitable niche where you can become known as the go-to expert. Make sure it’s not too broad, yet also not so small that there are too few customers.
2. Being a generalist or jack-of-all-trades never works. People want to pay for expertise and experience in a specific area. You can’t be everything to everyone.

Try observing the companies you do business with. What makes them successful? What changes would make your experience with them better? I see companies make glaring mistakes that seem so obvious yet they go unresolved. To avoid finding your small business in the same situation, take a step away and take a totally honest and impartial look at what is working and what isn’t. Ask clients or subscribers for honest feedback through surveys and in person. Sometimes the most minor changes can have a huge impact on the results you get.

Yet many small business owners, particularly solo and home based business owners, think they need to figure it out all on their own, or they think they don’t have the money needed to invest in the help they need. Notice I said invest. If you have the right expert or mentor working with you, and if you follow through on what you learn from them, you will make much more back than you spent and you will increase your income so much faster.

Many years ago I was a corporate trainer. Larger companies know how crucial training is and that’s why they invest in it regularly. Successful entrepreneurs continuously invest in training and mentoring because they see the necessity to be continually “sharpening the saw”.

The most important reason you need training, coaching or mentoring is so you can master skills like marketing, mindset, pricing, financial strategy, sales, business strategy and managing. If you’re solo this is just as crucial or you’ll be stuck selling time for dollars and you’ll struggle to achieve financial freedom… or even to take a vacation! So what type of help do you need?

Here are some the best learning options currently available for you, followed by some of the advantages and disadvantages of each.

Private coaching

Advantage

Good business coaches are in demand because coaching is the most focused, customized way to reach your goals fast, increase your income, save time, money and struggle. It also boosts your productivity, since someone is holding you accountable, guiding your actions and keeping you focused and motivated. A good coach will help you make the fastest progress, but you need to be sure you resonate with a coach, that they are a seasoned and successful entrepreneur and that they have successfully coached others before hiring them. And most importantly, you need to follow through on all of the action steps you’re being asked to take.

Disadvantage

This type of coaching requires a bigger investment of time and money, but the payoff is bigger.

Group coaching

Advantage

Group coaching works well for those who are at the beginning stages and need more general help, or who need help with one particular skill that is the focus of the group coaching program. Group coaching allows you to interact with an expert coach as well as other members of the group which can be a wonderful support system. Also, because it is a group setting, the investment is usually much lower.

Group coaching mastermind groups also work well if you are already successful and want to participate in a small, high level mastermind with a few other successful people and learn higher level strategies from your expert coach. You should consider the type of help you want, whether you’ll be motivated by working within a group setting as well as the specific type of help you need.

Disadvantage

You won’t get the level of customization of personal help that you get with private coaching.

Web based training or Home Study Programs

Includes Webinars, CD’s, Webcasts, audios, tele-seminars, or downloadable lessons…any type of training that can be viewed on your computer or printed out.

Advantage

There is a huge array of possibilities from which to choose. Some web based training or home study programs are minimally interactive, while others are simply viewed by the participant, who then completes a written or online follow-up assignment. Since the training can be viewed multiple times, you’ll master more of the material than with one time live workshops or single tele-classes. Convenience is a big factor, since you can learn at any time and at your own pace.

Disadvantage

Web based training as well as home study is somewhat generic and impersonal, as it is often developed to appeal to a wider audience, rather than customized to meet your specific needs. It is often not as thorough as other types because the length is rarely more than 60 minutes for each segment, although multi-unit courses are available. If you consider interaction with others to be important, or if you have trouble focusing and following through without anyone holding you accountable, this might not be for you.

Live workshop and events

Advantage

Nothing can beat the impact of a live workshop or event for “aha” moments, motivation, and for forming valuable new business relationships. It’s important to pick events that are led by experts you respect, who you want to meet and learn from, and where you know you will meet people more successful than you are, since these are the people you want in your corner. I speak and attend many live events and it’s had a huge impact on my success.

Disadvantage

Time involved, travel time and costs (but well worth the price). It’s often more expensive than several of the previous options. And you’ll want to consider finding a way to continue working on and implementing what you learn at the live workshop so it has a lasting impact.

Take an honest look at where your business is now and where you want it to be and make a commitment to get past the fear, take a leap of faith and invest in getting the help you need!

Just at the point when your frustration level is high because you’ve been working hard, doing all the “right” things and yet still not making the income you want, you may feel like quitting. But that may be just the point at which you’re about to reach the boiling point. Sticking with it for a little longer or trying one new approach can catapult you to a whole new level where you start to easily make more money than ever before.

There are times when you need to stop doing what you’re doing and change directions. When you’ve tried to market a product or service and no one is buying you absolutely need to take a good hard look at the product itself or your marketing to see what’s not working. However, in many cases a few tweaks and a bit more persistence is all you need. Try asking yourself what strategies you’d be using right now, and what actions you’d be taking if you already had a million dollar business. Wouldn’t you be thinking bigger? I see people all the time who settle for so much less than they’re worth and it’s keeping them stuck. Here are some tips that will help you move from stuck to soaring.

Create a Product Funnel from your Personal Process

A common mistake that I see often is when you create a single product, like a $27 e-book or a $19 a month membership program and think you now have a business. You need to create a branded process that you teach your clients or take them through that will move them from problem to solution. Take this process and create a series of products and services that go from the most basic information about your process (lowest priced) to a very in depth, hands on solution (highest priced). Now you have a funnel of products, so that once someone buys from you, they will want to become a fan and buy from you again and again. Having just one or two products is a dead end street, since buyers come in and quickly exit your pipeline so you’re stuck constantly trying to find new buyers.

Push Yourself outside Your Comfort Zone

What do you see other successful people in your market doing that you secretly want to do? What action could you take that’s bold and a little scary? Well it’s time to take that action. If you continue doing only what is comfortable and safe you’ll stay stuck. Maybe you need to get out from behind your computer and do a live workshop. Maybe you need to pick up the phone and start calling prospects and talking with them about your services. Maybe you need to master some aspect of technology that you know would increase your income, but that you’ve avoided out of fear. Or maybe you need to stop agonizing over every small detail, give up perfection and increase your speed of implementation. Every time I’ve moved outside my comfort zone or I’ve pushed one of my clients to do so, amazing things have happened. This is how you put the message out there that you’re playing a bigger game. You’ll feel much more empowered and confident that you can have what you want.

Make Strategy and Planning a Priority

Without strategy any action you take in your business is random and random just doesn’t work. Every marketing activity and product you create needs to be part of a strategy. Whether you’re doing a live presentation, spending time doing social media, promoting a tele-class, or introducing a product you need to create a flow chart to see how you can position your actions to get the biggest return on investment. For example, that could mean planning to introduce a new product by planning out and writing all of your marketing messages and activities with a clear timeline, adding an up-sell to your product, and planning how you’ll market to people who are interested but don’t buy immediately. Every marketing activity needs to have a call to action and that needs to be planned before you do the marketing. Marketing is not a passive activity. Whether you’re sending people to a blog post you’ve written or sending them to a website landing page to learn about a product or sign up for your mailing list, you need to have a plan. For each action you take in your business ask yourself “why am I doing this” and “what is my ultimate goal”?

Think bigger, act bigger, have a strategy and a plan. Just these simple changes can move your business to the boiling point!

1)     get traffic to your website

2)     convince those people to take action and sign up for your mailing list

3)     convert a percentage of your subscribers into paying clients

Let’s address the problems I see people make all the time that you can easily correct.

Traffic

There are three ways to get traffic to your website:

Buy it, as in pay per click ads,

Build it, as in organic traffic generation activities like social media, blogging, submitting articles to article directories, submitting podcasts and video and search engine optimization

Borrow it, as in doing a joint venture with another business owner who has a responsive list of the people in your target market and who is willing to promote your product for a healthy percentage of sales.

The biggest problem I see is that people do dabble at each, but they don’t consistently commit to anything. You need an Online Lead Generation Plan which will be implemented each and every week. When you develop a system that you implement consistently you will see a significant increase in traffic. However one article every couple of months and a few minutes on twitter each week are not going to do it. What do you do every single day to generate targeted traffic?

Getting People to Take Action

This is where I see the biggest mistakes of all. When people arrive at your website, be sure that the language on your website is all about them—their pain, their challenges, and the results they want that you can provide. Take an honest look at your website and drop the “we” and “I” language. Tell them what you will do for them.

Your headlines, product titles and the title of any free giveaways you offer must be results oriented or create a strong curiosity for your prospect to learn more. What is the biggest result your clients want from you? Include that result or benefit in your headlines and titles.

Converting Leads to Clients

Again, your sales language must focus on proving that you understand the exact problems and challenges people have—the ones that are so urgent that they will pay you to help solve them. Your products need to be positioned and perceived as producing a specific, highly desired result. Don’t be vague, be very specific. A product title like “Improve Your Life and Reach Your Dream” is much too vague, but a title like “How to Overcome Any Obstacle and Achieve Your Biggest Goal with This 10 Step System” is more specific.

Build trust and make people feel confident about buying from you with great testimonials from people who have gotten results from your product. Offer a guarantee so buyers feel confident because they know they have a return option. And most importantly, make sure that the perceived value of your product is that it’s worth as much as or more than the price. You can increase the perceived value by adding bonuses or offering a limited time discount. If people fear that they won’t get the results they want or they won’t get value equal to or more than they’re paying, then you won’t convert them.

So put yourself in your buyer’s shoes, understand how they’re thinking, create “buyer-centric” language on your web pages and marketing materials and then consistently work on traffic generating activities. In a few months getting clients will be so much easier.

I want to be clear that I’m not promoting the idea of “make money fast” because that is not how you build a business. Building a sustainable, income generating business involves strategy, creating a multiple streams of income business design and following a specific plan. However you can boost your business results by following these simple suggestions for generating simple report or e-books and it will give you the confidence of knowing that you can generate a few hundred or a few thousand dollars easily. Just follow these steps.

Step #1: Leverage your previous work.

If you’ve been doing business online for a while you have probably written a good number of articles and blog posts. Go through them all and group them according to general topics or categories that could work together in a report. You may well find that you have several groupings with a number of articles in each one.

Step #2. Organize and Categorize.

Put the articles in each category into a logical order that would not confuse your reader. See if you need to fill in any “information gaps” by creating a few more articles. Each article will be a chapter in your report.

Step #3. Research.

Use the Google keyword research tool to do some research to find out what people are actually searching for in your category on the Internet. The keyword phrases people are searching for may be different than you think. Then go to Amazon.com to see what book titles have been written in your categories.

Step #4. Create a Compelling Title.

Using your research, create a report title. Try to include a popular keyword phrase. State a benefit people will get from buying your report or create curiosity to learn more. Look at the title of this article. Isn’t the title what made you decide to read more? The title is what will convince people to buy so it is very, very important.

Step #5. Create Your Report

Put your articles together in a logical sequence in #12 font and in an easy-to-read font like Arial. Create a title page with some graphic interest—maybe a photo or clip art. Consider creating a table of contents which helps organize your report. Add photos on some pages for visual interest. Finally add some links back to pages on your website that sell related products. Your report will easily end up being 10 pages or more with maybe 6 to 8 articles.

Also create a cover graphic if possible. This will make your report more legitimate and tangible. There are many e-cover creation software options or an e-book cover creation graphic design service will do it for under $100.

Step #6. Do the Plumbing

Create a sales page on your website and a thank you page. Create a buy button. Create a mailing list in your e-mail marketing program where buyers will be subscribed after they buy. The backend setup can be more complex to include a squeeze page and up-sell option, but this is the most basic set up

Step #7.  Start marketing your report.

Price your report under $20— $17 is a good price. Then begin to spread the word on your social media sites. Send e-mails to your subscribers. Set a deadline for people to purchase the report at this price and stick to it. Ask your affiliates to sell the report and give them a big commission. I’ve even paid out 100% just to increase my subscriber list!  List your report on e-book listing sites, including itunes. Feature it in all of your online and offline marketing and on your blog. All you need to sell is 10 copies to make almost $200. That seems doable, doesn’t it? But chances are that you can sell well more than that if you keep promoting your report.

Step #8. Repeat this system

Now you can create multiple reports and even bundle them together and price the bundle higher. There are many options. Make this creation process part of your weekly activity. You could even hold a contest and give one away! Ask people to post comments on your blog telling you why they should win the report and you’ll create lots of buzz.

1) Through research, identify what buyers want

Rather than taking your idea for an information product and creating the product without finding out if there’s a demand first, do the research so you can position your product to give people what they want.

2) Create a product that is easy to understand, well organized and gets results

If you want lots of great testimonials and you want clients that stay with you and become fans, your product needs to deliver the results your marketing materials say it will.

3) Master and implement a well planned out PROVEN marketing system.

I’ve often seen people create a great information product and then get no sales because they didn’t have a multi-pronged proven marketing plan in place or didn’t leave themselves enough time to build marketing momentum (6 to 8 weeks).

4) Convert leads to buyers

If your sales copy isn’t creating a yearning for your product and if the perceived value isn’t equal or greater than the price you’re asking, you’ll struggle to make a sale. Keep tweaking your sales page or sales video until its creating buyers.

5) Re-purpose your product into a tsunami of other products. Here comes the tsunami!

There is no need to keep re-inventing the wheel. Let’s say you’ve created a home study program. You can take the modules of the program and create a monthly membership program with the same material. Then you can take each module and make an audio and an audio transcript and sell those as a stand-alone product—either downloadable or as a hardcopy CD and transcript.

Take look at all the articles you’ve written, the audios you’ve recorded, the tele-classes you’ve recorded or the videos you’ve made. Do a “mix and match” to put together a logical new product from what you already have.

Another easy product creation strategy is to have someone interview you, record it, and turn that into an audio product with a transcript and even a worksheet.

This is so easy that you could easily crank out a few valuable products each month if you wanted to do so. You can also use these products as added-value bonuses for your higher priced products and services.

This is the approach you need to grow any small business based on your knowledge, expertise or services if you are committed to creating a solid, sustainable six figure income. Every successful six or seven figure entrepreneur I know re-purposes and re-packages their information in multiple ways. Start today and within a few months you will see additional income.

In reality, neither is true. The truth is that if you develop a solid long term growth strategy and then focus on implementing it, you will work hard but the rewards will be great both in terms of the lifestyle you can create and the income you generate.

If you are an expert in any area, have special knowledge, are a virtual business owner, coach, consultant, author, trainer or service provided, then one crucial element of that equation is to create information products. Even if you have a bricks and mortar business, this is something you should seriously consider.

What kinds of information products really create income? You could consider e-books, home study programs or membership programs. Here are five ways that creating a small series of information products can transform your business from a struggling time-for-dollars model to a successful, lucrative business.

1) You can earn money no matter where you are or what you’re doing

Once you’ve learned a proven system for marketing and selling your program and put much of it on autopilot you can be earning money while you’re spending time with your family, while you’re on vacation or while you’re working with higher paying clients.

2) You can grow your current business to create a solid, sustainable 6-figure income

There are only so many hours in the day. Between providing client services by the project or hour, marketing your business, and running the business itself, you really have little time left and you have an income ceiling. Growing your business to the point where you have a great income, greater exposure and a steady stream of leads with less effort because of your information products will set you free. This is not a myth. It not only has happened in my business but I’ve helped many clients achieve this and you can too!

3) You can do it for very little money

You can run a little marketing and sales engine for your home study or membership program for under $100 per month and you can use leverage that same “engine” by using it to increase sales in other parts of your business. Online marketing using social networking, blogging, article submissions, video, and teleclasses is virtually free. Never has selling information products been easier. Of course by investing a bit in pay per click ads or by paying a commission to joint venture partners and affiliates you can ramp up your sales even faster.

4) You can turn your passion, knowledge or expertise into income

People are searching online, even clamoring for information products on even the most obscure topics. Of course some topics are in big demand so doing specific research to find out what people want before you create your product is key. However, if you have a message to share, specific knowledge of a popular subject or expertise, chances are you could profit from creating an information product, especially a home study or membership program.

5) You can help and serve many more people and build your expert reputation.

If you’re running a local time-for-dollars business, chances are your reach is limited. Create an information product and follow a proven marketing system to drive targeted traffic to your product web page and you’ll be reaching, teaching and serving more people than you are now. Plus your expert reputation will grow and many more people will think of you as the go-to person in your niche.

If fear is holding you back now is the time to step forward and take action anyway. It’s time to take this important step toward creating the kind of income you deserve.

Janis Pettit is a small business coach; business strategy and marketing expert. The creator of the Home Study Income System which helped her clients dramatically increases their income. Learn to create and market a home study or membership program in 60 days or less at http://HomeStudyIncomeSystem.com