Small Business Solutions

PageRank (PR)

Google uses a weighted form of link popularity called PageRank. Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than a link from Jim-Bob’s personal home page. The Google Toolbar (which is a free download from http://toolbar.google.com) has a PageRank meter built into it, [...]

Content Integration

Content Integration is when advertising links are coded within the content of webpages. Specific words chosen by the advertiser are selected and whenever they happen to appear on the page of the website and an action (such as using the mouse to hover over the selected word or phrase) a mini-popup advertisement will appear and [...]

Clickthrough Rate

The Clickthrough Rate is the rate at which web visitors click on a text or image linked to a salespage. The links can be sponsored advertisements on search engines (paid for by the website owner where the sales page resides) or “banner” advertisements (the images) that come in several sizes and forms. How often a [...]

Clickthrough

Clickthrough is simply the action of a web visitor click on an advertisement and being redirected to the intended website. Generally, the HTML composing the Hyperlink is coded with a tracking number on the tail end of the link and keeps adding 1 each time a link is clicked.

Cache

The Cache of a website are basically copies of web pages stored locally on an Internet user’s hard drive or within a search engine’s database. The local copies are pulled much more quickly when a user visits the same site again. A quick check is usually performed to ensure the web pages have not been [...]

Database Driven

A database driven web site is one in which a portion of the content (text, numbers, descriptions, etc.) is delivered to the web visitor and fed from a database of information usually residing on another server (although, it may very well be the same server.) Many online hosting providers have a MySQL database, while [...]

Interstate CAD Services, LLC

Interstate CAD Services, LLC Londonderry, NH Diane: 1.808.728.9025 Dave: 1.808.392.3119 Interstate CAD Services is a full service drafting, modeling and rendering business. We are a national firm with clients from New Hampshire to Hawaii. We work with architects in both commercial and residential venues, offering as little as a few details to a full set [...]

E-mail marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: sending e-mails with the purpose [...]

eBusiness

Electronic business, commonly referred to as “eBusiness” or “e-business”, may be defined as the utilization of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. [...]

Affiliate Marketing

Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowdsourcing. The Affiliate Marketing industry has four core players at its heart: the Merchant (also known informally as ‘Retailer’ or ‘Brand’), the Network, [...]